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Amazon SEO: A guide to improving your rankings on Amazon

Amazon SEO: A guide to improving your rankings on Amazon

by DPadmin @ Guardian Owl Digital Boutique

Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that […]

The post Amazon SEO: A guide to improving your rankings on Amazon appeared first on Guardian Owl Digital Boutique.

Scoppechio Acquires Majority Stake In Columbus-based Experiential Marketing Agency CivitasNow

by admin @ Scoppechio

Louisville, KY – August, 2017 – Scoppechio, Kentucky’s largest ad agency and one of the nation’s largest independent agencies, has acquired a majority interest in Columbus,

The post Scoppechio Acquires Majority Stake In Columbus-based Experiential Marketing Agency CivitasNow appeared first on Scoppechio.

4 Easy Ways to Improve Your SEO

by Media Venue @ Media Venue

When it comes to SEO everyone talks about Keywords. They are the key (pardon the pun) to a strong SEO campaign. While many years ago, it was all about creating content stuffed with those desired words and phrases; now search engines have increased their sophistication....

The post 4 Easy Ways to Improve Your SEO appeared first on Media Venue.

How Rebranding Can Help You Expand Your Audience and Marketing Capabilities

by storybook @ Blackstone Media

In the age of online marketing and constant digital advancements in the business world, it can be easy to feel out of touch with your expanding audience. However, expanding your brand and building brand awareness among newer generations is easier than you might think. Effective online marketing, SEO, and strong web design are all important […]

The post How Rebranding Can Help You Expand Your Audience and Marketing Capabilities appeared first on Blackstone Media.

Scoppechio Awards 2017 “Rise Above” Scholarship

by admin @ Scoppechio

LOUISVILLE, KY – August 23, 2017– Louisville-based Scoppechio, Kentucky’s largest ad agency and one of the nation’s leading independent marketing firms, has announced this year’s

The post Scoppechio Awards 2017 “Rise Above” Scholarship appeared first on Scoppechio.

Louisville SEO Services | Local PPC Management Company

Louisville SEO Services | Local PPC Management Company


KidCarsonMedia

Need Louisville SEO services and PPC management that works? Contact us today and we can start getting you on the road to the top of the search engines.

Bluegrass Indoor Karting

by Hatfield Media @ Hatfield Media

Bluegrass Indoor Karting is the best indoor racing facility in Louisville Kentucky.  Equipped with top-performing cars with top speeds exceeding 40mph, this is not the go carts you grew up with.  Helmet and neck-guard required!  As the agency of record ...

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The post Bluegrass Indoor Karting appeared first on Hatfield Media.

4 Easy Ways to Improve Your SEO | Media Venue

4 Easy Ways to Improve Your SEO | Media Venue


Media Venue

When it comes to SEO everyone talks about Keywords. They are the key (pardon the pun) to a strong SEO campaign. While many years ago, it was all about creating content stuffed with those desired words and phrases; now search engines have increased their sophistication....

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO

by DPadmin @ Guardian Owl Digital Boutique

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO Measure organic success with relevant metrics. Image credit: relif | Getty Images Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first […]

The post Keyword Rankings Are Meaningless: Learn How to Grade Your SEO appeared first on Guardian Owl Digital Boutique.

Strong Hold

by Hatfield Media @ Hatfield Media

Strong Hold is a Louisville-based manufacturer of heavy-duty steel industrial grade storage and workspace solutions.  Our video team recently spent some time at their facility to capture the people and processes that run the business.  The goal of the video project ...

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The post Strong Hold appeared first on Hatfield Media.

Littleway

by Hatfield Media @ Hatfield Media

Littleway Pregnancy Resource Center contracted Hatfield Media to provide a comprehensive website redesign. This included a thorough overhaul of every page from both a visual perspective as well as a content and functionality point of view.  We worked directly with the internal ...

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The post Littleway appeared first on Hatfield Media.

With CMS Comes Great Responsibility

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on their web agency or a programmer to make even the smallest changes to their sites, now CMS makes many changes as easy as editing a Microsoft Word document. However, this increased access and control can also bring a few pesky (but easily avoidable) challenges. The most prevalent of these is changing content without thinking about how it might alter the design, layout and look of the site. At the Q, we spend a lot of time making sure your site looks great and functions perfectly before it’s launched. We want all the pieces to fit together. We want the best keywords to be included in the copy in all the right places. However, sometimes with a CMS component what may seem like a simple change can end up being a big one that can alter a site’s look, feel and function. Here are a few guidelines we suggest our clients keep in mind when making revisions and additions on their own: When changing copy, take into account how much copy will fit in the space you’re working […]

The post With CMS Comes Great Responsibility appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

A Beginner’s Guide to Facebook Advertising

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater. To help take advantage of this enormous user base, Facebook developed an advertising platform—called simply Facebook Ads—to help businesses, brands and organizations generate more awareness and better reach their target audiences.   1.  Identify Your Audience Much like Google AdWords or Bing Ads, Facebook allows users to finely target their audience by key demographics (age, gender, interests, location) and optimize campaigns for likes, clicks or interactions. For instance, you can target all individuals 18+ that live in the United States who like arts and music. Or you could identify more specific segments, such as women living in the south end of Chicago, age 30 – 50 who like the show Grey’s Anatomy. How? When a user creates a profile on Facebook they are asked to share demographic information. Additionally, the pages they like and the interests they discuss on the site further factor into the Facebook search algorithm. Using this information Facebook can display ads only to the most relevant audiences—and the more […]

The post A Beginner’s Guide to Facebook Advertising appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Current360 | 7 Ways to Boost Your Organic SEO in the Retail Industry

Current360 | 7 Ways to Boost Your Organic SEO in the Retail Industry


Current360

With the increasing trends of online shopping and “webrooming” – the process of researching products online before purchasing them in a store – the importance of being found via organic search in…

Mightily Awarded Louisville Ballet Account

by busted@mightily.com @ Mightily

The final decision for the Louisville Ballet’s new brand advertising agency came down to Fieldtrip and Mightily. “Mightily came with a vision. They showed us something we didn’t know we needed or wanted,” said Cherie Perez, marketing director of the . . .

The post Mightily Awarded Louisville Ballet Account appeared first on Mightily.

Relevant Content

by SEODESIGN @ SEO Design Company

What seems to be the most important thing today in search engine optimization? Content! From my experience the search engines are out there crawling websites trying to find what people are looking for. Yeah, there might be a couple of tricks, techniques and secret formulas, but more and more those are going by the wayside. […]

The post Relevant Content appeared first on SEO Design Company.

Linda Schuster featured on StyleBlueprint

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

By Heidi Potter, StyleBlueprint Photo by Adele Reding “Linda Schuster is tiny, but don’t let her stature fool you. Her marketing firm, Quantum Communications (or Q the Agency), services clients such as Brown-Forman, The University of Louisville and YUM! Brands, just to name a few. This woman is connected and committed to Louisville. Running her portfolio and raising a family definitely keep her on her toes, but this self-proclaimed foodie always manages to try the latest local restaurant. Welcome today’s FACES profile, Linda Schuster. What made you decide to go into public relations as a career? I was an accounting major in college and bored to death working in an accounting firm my junior year. So I called my dad and said I was switching majors! I decided to do an internship at an agency in Austin for fun. I loved it and here I am. How long have you owned your own business? 21 years What kind of advice would you have given yourself 20 years ago? I don’t think anyone can tell you what it’s going to be like to own your own business. It’s both rewarding and frightening every day. Mostly rewarding. I guess I would say get […]

The post Linda Schuster featured on StyleBlueprint appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Scoppechio Went Big in Times Square, and Beyond

by admin @ Scoppechio

Our client, The Kentucky Department of Tourism, came to us with a challenge: to memorably convey the distinctive and exciting things that await you when

The post Scoppechio Went Big in Times Square, and Beyond appeared first on Scoppechio.

Cost To Build A Web Site

by SEODESIGN @ SEO Design Company

Helpful Info Regarding Your Next Design Hire Once your business has decided that it’s time to get in the game and create a website (and, in 2011, that shouldn’t be a hard decision), it’s time to face the daunting task of designing and creating the site that will introduce your brand to the Web. This […]

The post Cost To Build A Web Site appeared first on SEO Design Company.

IPIC 2017 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

Last week, our own Brittany Murphy presented at the 2017 International Print & Imaging Conference (IPIC). During the Las Vegas presentation, Brittany highlighted the importance of local SEO in growing your business. With a helpful step-by-step breakdown of the most important factors in ranking locally, the audience learned tons of useful information on how they could implement these actionable tactics today to start greatly improving their online presence.

The post IPIC 2017 Presentation appeared first on One Thing Marketing Louisville, KY.

Getting Listed: Using Local Business Citations to Boost Online Visibility

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Implementing an effective digital marketing strategy to grow your business will likely include several moving parts at once. From website design to strategy, the formula for achieving success in the digital space can seem complicated. That’s why we are going to focus this post on explaining how business citations – a large chunk to the local SEO equation – can benefit your business. What is a Local Business Citation? Generally speaking, a business citation is...

The post Getting Listed: Using Local Business Citations to Boost Online Visibility appeared first on One Thing Marketing Louisville, KY.

Easy tools to check your website performance and SEO

Easy tools to check your website performance and SEO


Imagination Base

Easy tools from Google to check your website health The Internet is full of helpful information where you can check the health of your website.Google has several methods they use to rank a website including if your site is mobile friendly, speed of your site, if it has original content and others.  They offer tools

Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Customer satisfaction is largely based on whether you’re meeting consumer needs or not. Is your online marketing strategy doing the trick? This week, we rounded up seven articles that could help you cater your digital marketing tactics to online customers. SEO Google Experiments with Business Cards and Google Posts Recently, Google released an experimental feature that will allow businesses to publish content directly to Google. This content will then appear on the search engine results...

The post Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

Scoppechio Lands Agency of Record Partnership on Brown-Forman’s el Jimador Tequila

by admin @ Scoppechio

Louisville, KY – July 31, 2017 – Scoppechio, a Louisville-based omnichannel marketing services agency, has been selected Agency of Record for the el Jimador Tequila brand,

The post Scoppechio Lands Agency of Record Partnership on Brown-Forman’s el Jimador Tequila appeared first on Scoppechio.

Get In On The Baby Boom

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

The Secrets of Marketing to Seniors As the Baby Boomer generation grows older, the senior age group has become the largest in the US in terms of size and percent of the population. With that share of the market comes great buying power. In fact, today 77% of the country’s wealth is controlled by senior citizens. They’re living longer and becoming more active. That’s why, now more than ever, understanding how and why they buy is critical to any company hoping to maximize their marketing efforts. Build Trust—and a Relationship Seniors like to know what they’re spending their money on. They devote more time researching and planning their purchases than other age groups. That means earning their trust is critical. How do you that? Great customer service is one way. Seminars, workshops and other sponsored events are another. Give them the opportunity to spend time with your brand and get comfortable with it. If they like what they see, they’re more likely to become loyal customers. Referrals Can Make the Difference When compared to other demographics, seniors are more likely to respond to word of mouth and referrals. They put a high value on personal recommendations from people they know. […]

The post Get In On The Baby Boom appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Moving well ranked pages

by SEODESIGN @ SEO Design Company

If you have  just redesigned some pages on your site and the pages have high search engine rankings that you don’t want to lose, you need to  safely redirect web site traffic from your old pages to the new pages without losing your rankings.  You do this by using a ” 301 redirect ” What is 301 redirect? 301 […]

The post Moving well ranked pages appeared first on SEO Design Company.

Are You Winning at Local Search? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Before slamming our computers shut and running out of the office and into the weekend, we’ve accumulated a round-up of the latest in digital marketing news over the past couple weeks. Give it a peek below. SEO Small Businesses and Local Search Needs According to a recent survey by local marketing news company Street Fight, 25 percent of small- and medium-sized businesses consider SEO to be the area of marketing where the most help is needed....

The post Are You Winning at Local Search? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

Louisville SEO - Locally Provided Search Engine Optimization Services

Louisville SEO - Locally Provided Search Engine Optimization Services


KidCarsonMedia

Louisville SEO and local search engine optimization. We work in Louisville KY and Southern IN. Call 502-709-9760 and get on the road to real rankings.

Scoppechio Adds Award-Winning Creative Talent

by admin @ Scoppechio

Louisville, KY – September 13, 2017 Scoppechio, Kentucky’s largest ad agency and one of the country’s leading independent shops, has hired Stephen Childress as its new

The post Scoppechio Adds Award-Winning Creative Talent appeared first on Scoppechio.

Louisville SEO, KY, Internet Marketing Agency, Local SEO Services | One Thing Marketing

Louisville SEO, KY, Internet Marketing Agency, Local SEO Services | One Thing Marketing


One Thing Marketing Louisville, KY

Let us put your business in front of the 1000s of local customers in Louisville actively searching for your products or services with Louisville SEO.

SEO | Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

SEO | Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky


Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Quantum Communications (QtheAgency) is a full-service advertising, marketing and digital agency located in Louisville, Kentucky that specializes in marketing research, public relations, media buying, digital design and award-winning creative.

Kentucky’s Largest Ad Agency Expands to Cincinnati

by admin @ Scoppechio

CINCINNATI, OH – July 2017 – Louisville-based Scoppechio Advertising has expanded, adding a new office in downtown Cincinnati at 615 Main Street. The office will be

The post Kentucky’s Largest Ad Agency Expands to Cincinnati appeared first on Scoppechio.

Exploring Virtual Reality

by Baylee Pulliam @ Louisville Digital Association

Explore the world of Virtual Reality (VR) Is this the real life? Is it tech fantasy? Welcome to the world of virtual reality (VR) and augmented reality (AR). This technology is opening new possibilities in a variety of fields, from real estate, to tourism to marketing. And few people know more about that than Louisville’s Jason Latta, Founder of Amazing […]

The post Exploring Virtual Reality appeared first on Louisville Digital Association.

Evan Williams, Elijah Craig Kick Off Presidential Campaign

by admin @ Ashton Advertising

Bardstown, KY – Evan Williams and Elijah Craig kicked off their presidential campaign today from the Bourbon Capitol of the World – Bardstown, Ky.  READ MORE

The post Evan Williams, Elijah Craig Kick Off Presidential Campaign appeared first on Ashton Advertising.

Chris Nation Named 2015 AAF Hot 10 Award Winner

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

We’re excited to announce that our very own Director of Client Services, Chris Nation, has been selected as one of the 2015 American Advertising Federation of Louisville’s Hot 10. The announcement was made Thursday, June 18 during the AAF’s 2015 Hot 10 Awards Luncheon at The Olmsted. According to AAF Louisville, “The Hot 10 Awards recognize those advertising and marketing professionals under 32 in the Louisville industry that go beyond the 8-5-work day in big and small ways.” Chris commented,  “I am incredibly grateful and honored to be a recipient of this award and look forward to serving and investing in the advertising industry in our community.” We couldn’t be happier that Chris has been recognized for his strong work ethic and positive impact on the Louisville advertising community. We are proud to have him as part of our team and look forward to what the future holds! About AAF-Louisville: American Advertising Federation – Louisville, formerly the Advertising Federation of Louisville (AdFed), with more than 650 members, represents Louisville’s $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other […]

The post Chris Nation Named 2015 AAF Hot 10 Award Winner appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Local SEO: 3 steps to get your local business ranked on search engines

by Matt Langan @

Running a business is tough. Really, really tough. But running a business is infinitely more tear-jerkingly difficult and frustrating when your business offers an amazing product or service that people are actively searching for but can’t find. This is happening every single day to businesses with websites that aren’t optimized for local search and social media. Because I don’t like to see people cry, this post will show you several online marketing steps you can use right now to help your website rank higher on popular search engines like Google and Bing. Keyword research for local search First, you have to identify the keywords and keyword phrases you should optimize your website for. …

The post Local SEO: 3 steps to get your local business ranked on search engines appeared first on .

Sullivan University – 2017 Spring Graduation Live Stream

by Hatfield Media @ Hatfield Media

Sullivan University has chosen Hatfield Media as the live streaming provider for Sullivan’s Spring and Fall graduation broadcast events.  Graduation is held at Southeast Christian Church with the full capabilities of the facility and personnel in use.  The first live ...

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The post Sullivan University – 2017 Spring Graduation Live Stream appeared first on Hatfield Media.

Vac2Go - Website Design & SEO for Louisville Business

Vac2Go - Website Design & SEO for Louisville Business


Hatfield Media

Vac2Go provides vacuum truck rental services and repair. Hatfield Media was chosen to redesign and optimize the site for Google SEO, search engine optimization.

Kentucky’s Largest Ad Agency Moves Into Kentucky’s Tallest Building

by Tom Gilmore @ Scoppechio

Scoppechio Moves Into New Offices At 400 W. Market Street And Celebrates 30 Years Louisville, KY – October 12, 2017 – Kentucky’s largest independent advertising agency,

The post Kentucky’s Largest Ad Agency Moves Into Kentucky’s Tallest Building appeared first on Scoppechio.

Shirley’s Way 5K Run To Conquer Cancer

by Wrightmechanical @ Wright Mechanical Services Inc.

Shirley’s Way is a non-profit organization in Louisville, Ky with a mission to be an extension of the household income for those battling cancer. The average person can not afford to survive cancer. The financial stress placed on families can be enormous and detrimental to the health of the cancer victim. Shirley’s Way is having […]

The post Shirley’s Way 5K Run To Conquer Cancer appeared first on Wright Mechanical Services Inc..

How To Create Local Content For Local SEO

by DPadmin @ Guardian Owl Digital Boutique

Local SEO can help you get an edge over the national competition by reducing competition to only your own geographic locality. To do this, you’ll need local-specific content on your website. If you run a small business and you’re exhausted from trying to compete with your national, big-business competitors in search engine rankings, there’s no […]

The post How To Create Local Content For Local SEO appeared first on Guardian Owl Digital Boutique.

Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

You likely don’t have time to sift through the inner workings of the Web searching for the most relevant digital marketing news. That’s fine, you don’t need to do that. Luckily, we’ve compiled seven articles throughout the last couple weeks that grabbed our attention. Check them out. SEO/SEM 5 Ways to Increase Local Online Exposure As local search continues to factor in to the decision-making process of consumers and inevitably plays a part in deciding which...

The post Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

2017 SEO Strategies & Trends

by brownie @ Crosby Interactive

Wright Mechanical Services Sponsors Event

by Wrightmechanical @ Wright Mechanical Services Inc.

Wright Mechanical Services will be the sponsoring the front wheel drive fun division this season at the Sportsdrome Speedway in southern Indiana.  Scott Wright is the owner of Wright Mechanical Services, a heating and air company in Louisville, Ky, and has sponsored many drivers and has been a supporter of the track for many years. […]

The post Wright Mechanical Services Sponsors Event appeared first on Wright Mechanical Services Inc..

Blog Roundup for November | VIA Studio | Louisville, KY Digital Agency

Blog Roundup for November | VIA Studio | Louisville, KY Digital Agency


VIA Studio

A recap on blog entries for November.

Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google’s most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways...

The post Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies appeared first on One Thing Marketing Louisville, KY.

Higher Perspective

by Hatfield Media @ Hatfield Media

Hatfield Media was contracted by Higher Perspective to develop a new website and overhaul the business imaging.  Initially our goal was to standardize all branding aesthetics, which for us begins with logo design.  After several revisions, we arrived at the ...

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WHY SHOULD MY BUSINESS HAVE A BLOG?

by Kenny Marcum @ 301 Interactive Marketing

  The Internet is serious business beset by a sea of competitors fumbling for that top spot on Google. I’m here to help you begin the steps to forming a plan to quit fumbling for a better SERP (search engine result page) position. It’s rather simple, so the cold sweats and shaky hand trying to

The post WHY SHOULD MY BUSINESS HAVE A BLOG? appeared first on 301 Interactive Marketing.

Assess Your Influence With a Digital Audit

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help. Digital media audits assess your current digital initiatives and assets to identify resources and opportunities for increased effectiveness and engagement. For companies using websites, apps, social media, blogs, and email marketing, these audits offer an invaluable analysis that can reveal the strengths and weaknesses of your digital marketing efforts. Within an audit, seven core areas are reviewed to determine digital reach, structure and influence. Below you’ll find a detailed breakout of each of the areas, including the key criteria analyzed for each. Reach + Presence Determination of current channels and exposure for organic and paid reach for all digital initiatives including websites, landing pages, SEO, PPC, blogs, social media, email marketing, mobile applications, digital advertising Determination of website grade and rank through Google, Bing and Yahoo Architecture Design review User experience/interface review Functionality review Structure/architecture assessment Content Content strategy Content creation workflows Content Assets Format reviews Grammar/spelling/punctuation SEO optimized/keywords Conversion Clear conversion funnels Opt-in/lead captures Bounce-rate CTA’s Integration Correct linking […]

The post Assess Your Influence With a Digital Audit appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

SEO

SEO


SEO

DBS>Interactive is a digital agency with expertise in Louisville SEO and Kentucky search engine optimization. Shoot us an email and let's start talking.

SearchCap: Google AMP updates, SEO content & paid search clicks

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AMP updates, SEO content & paid search clicks appeared first on Search Engine Land.

Marketing and Communications Intern

Marketing and Communications Intern


ResCare

New Career Opportunity! ResCare has an opening for a Marketing and Communications Intern in Louisville, KY

Thermex-Thermatron

by Hatfield Media @ Hatfield Media

Thermex Thermatron has been a progressive leader in the manufacturing of Heat Sealing and Industrial Microwave systems for over 75 years, serving aerospace, automotive, medical, and other industries. Their reputation is built on the engineering of quality equipment that lasts ...

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Stock Photography or Photo Shoot?

by Jim Miller @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Every new creative project has its challenges. What’s the theme going to be? The tone? What do we need to say and what’s the best way to say it? And among all those decisions (and a thousand more) is another one we make on nearly every project that requires visuals—do we need a photo shoot or will stock photography (licensed, pre-shot photos) suffice? Below you’ll find an overview of the benefits and drawbacks of each. Easy & Affordable Two of the biggest benefits to stock photography are price and availability. Stock is usually relatively affordable when compared to the larger cost of a photo shoot, which requires a professional photographer, art director, and many other expenses. Stock is also available to buy on the spot. There are dozens of stock photo companies on the web that offer high-quality images around the clock for download. There’s a lot of great stock out there to choose from. Every day it gets easier to find very artistic and stylish stock images. In fact, you’d be surprised by how many well-known brands use it in their advertising. It’s all about finding the best image for the concept at hand. A True Reflection of Your […]

The post Stock Photography or Photo Shoot? appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Easy tools to check your website performance and SEO

by misswebweaver @ Imagination Base

Easy tools from Google to check your website health The Internet is full of helpful information where you can check the health of your website. Google has several methods they use to rank a website including if your site is mobile friendly, speed of your site, if it has original content and others.  They offer [...]

Rolling Fields SEO Company | SEO Firepower

Rolling Fields SEO Company | SEO Firepower


SEO Firepower

Rolling Fields Digital Marketing & SEO Experts. Consistent Results. Proven Rankings. Call Us For a Free Consultation & Website Audit: (844) 238-0065.

Quantum Celebrates Two Decades in Advertising

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Yep, you read that right. 2014 marks our platinum anniversary, can you believe it? And it all began with a dream and a sub-subleased space on the fourteenth floor of the Citizen’s Plaza building… In 1994, Jim Miller, Patty Marguet and Linda Schuster left their jobs at prominent Louisville agencies to start their own company. Their vision was to create a different kind of advertising firm, focused on respect for clients, integrity of work, and quality of life for its employees. Originally the three owners made up the entire creative and account services staff. Oh, and there was Sydney, the Australian cattle dog. She helped tear up the delivery boxes for trash day. Over the next few years Quantum’s client list and staff continued to grow until a new workspace was in order. So in 1997 they moved to the office that many of our clients will remember fondly, on West Main Street, right next to the Slugger Museum and above Kentucky Mirror & Plate Glass Company. But after 12 years of downtown parking hassles and the occasional raccoon infestation (ask us about that one some time!), the Q moved to Story Avenue, where we currently reside. And all these twenty […]

The post Quantum Celebrates Two Decades
in Advertising
appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Boost Your Company’s Reputation… Or Else

by Dan Skaggs @ One Thing Marketing Louisville, KY

People talk. Wonder what they are saying about your business? More than 25% of a company’s market value comes directly from its reputation. Whether you’re a local business or a multi-industry conglomerate, your reputation plays a major role in your company’s success. But just how important is reputation management to your business? Infographic by WebpageFX

The post Boost Your Company’s Reputation… Or Else appeared first on One Thing Marketing Louisville, KY.

NFCA 2017 – All Stars

by Hatfield Media @ Hatfield Media

Each year the National Fastpitch Coaching Association (NFCA) announces their all star teams! We are proud to have produced videos for the past four years! This project included acquiring and utilizing footage from over universities 100 across the United States. ...

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Online Reviews: Why Your Local Business Needs Them (and How to Get More)

by Dan Skaggs @ One Thing Marketing Louisville, KY

Warning! While you are reading this, someone is talking about your business. Someone is sitting down right now to tell their friend, co-worker, or family about their recent purchase, how your product works, or what they think of your service. Of course, this is nothing new. For generations, word of mouth has been one of the most reliable ways to build...

The post Online Reviews: Why Your Local Business Needs Them (and How to Get More) appeared first on One Thing Marketing Louisville, KY.

SEO Optimization, PPC Performance & More!

by storybook @ Blackstone Media

From search marketing to SEO optimization to social media, there’s plenty out there keeping digital marketers busy. In order to stay up with the constant changes in standards and practices, a lot of research is required. Of course, that can take many forms, but one of the most prominent ways it happens here at BSM […]

The post SEO Optimization, PPC Performance & More! appeared first on Blackstone Media.

Scoppechio Mourns Loss of Founder, Chairman

by admin @ Scoppechio

  Louisville, KY – June 29, 2017 – Scoppechio is deeply saddened to announce that our founder and chairman, Debbie Scoppechio peacefully passed away at age

The post Scoppechio Mourns Loss of Founder, Chairman appeared first on Scoppechio.

Makespace!

Makespace!


Makespace!

Makespace! is Louisville, Kentucky's best web design company. We offer full website, branding and logo design, internet marketing and more. Get started today.

Level 12

by Hatfield Media @ Hatfield Media

Level 12 is a custom software development company based in Jeffersonville Indiana.  Hatfield Media was tasked with creating an animated video highlighting the workflow and value proposition of Level 12’s agile software development.  Randy Syring, Chief Executive Developer for Level ...

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The post Level 12 appeared first on Hatfield Media.

3 Essential Reasons To Update Your Business Website

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Rarely do we ignore important assets by allowing them to go neglected for extended periods of time. A business website shouldn’t be any different, especially considering that most buyers shop around and read about a company’s products and services before making a purchase. Given the fact that online research has become a focal point of the buying process, website maintenance and upkeep is critical to ensuring that your company’s site has relevant and up-to-date information...

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North American Christian Convention 2017

by Drake Hatfield @ Hatfield Media

This year’s North American Christian Convention took place in Kansas City, MO from June 27th to the 29th at the Kansas City Convention Center. Hatfield Media was privileged to once again provide live online event streaming of the main sessions at: ...

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Shadow DOM for Developers, Deliberate Practice & More!

by storybook @ Blackstone Media

When it comes to web development, the learning never stops: New methods, new approaches, and new technologies are uncovered every single day! Of course, this makes it all the more exciting for the millions of developers working in the field. In addition, there’s an ever-growing number of online communities where these findings can be shared, […]

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Fark.com Founder Curtis to Preview Technology Disruption Book at June LDA Event

by Candace Jaworski @ Louisville Digital Association

What’s the next disruptor in the technology space? It may not be Fark.com, but its founder, Drew Curtis, has ideas on what will. Curtis, who tried his own hand at disruption as an independent candidate for Governor of Kentucky in 2015, will share thoughts from his upcoming book Don’t Give Guns to Robots: Choosing Our […]

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Strategic Communications

by Hatfield Media @ Hatfield Media

Strategic Communications is a provider of technology services to US Government and Commercial verticals.  Headquartered in Louisville, KY, Strategic services clients of all sizes across the United States by providing a variety of IT products and services including infrastructure, communications ...

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IPIC 2016 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

International Print & Imaging Conference 2016 IPIC started as a small buying group in California over 30 years ago and is now an international association that provides a broad range of business services to members across the world. At the conference in Las Vegas, Dan and Brittany presented “10 Ways to Improve Your SEO Now” to an eager crowd of people looking to promote their business. This actionable list engaged the audience, prompting them to re-evaluate their own...

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Punch Up Your Copy (and Search Ranking) with SEO Keywords

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about programming. In fact, we always recommend seeking the help of an SEO professional to take full advantage of all the benefits of optimization. There is, however, a more accessible way to get the SEO ball rolling—add keywords to your copy. It’s one of the simplest things you can do to help boost your rankings. You don’t need a programmer. You won’t have to learn the complexities of back-end coding. With just a little thought and research, you can make an impact—and here’s how. Keywords Are Your Friends Nearly everyone knows how to use a search engine like Google or Yahoo. You type in a few words that you think best describe what you’re looking for, then you let the search engine do its thing. Search engines find what you’re looking for by seeking out those words on relevant websites. So to stack the odds in your favor, make sure those popular search terms—whatever your audience […]

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A client asked, “What five tech trends should I watch for in 2015?” Here’s what I said and how she can profit…

by Matt Langan @

If you could have one superpower, what would it be? Flying? Traveling in time? Something else? When I was ten, it was to dunk. I know what you’re thinking, that power isn’t super. But to a short, chunky white boy who spent hours each day trading basketball cards and dreaming about playing in the NBA, it was. When I was fourteen, it was mind reading. If I could only read my crush’s mind, I could get her to like me, I thought. I still wish I had this superpower at times 😉 Now, it’s predicting the future. Imagine the actions you could take (or avoid) today if you knew what will happen …

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SEO Louisville, KY, Local, Web Design, Internet Marketing Services

SEO Louisville, KY, Local, Web Design, Internet Marketing Services


One Thing Marketing Louisville, KY

Louisville, KY SEO, web design, & internet marketing services for local businesses. Get found by local customers searching for your services by improving your company’s online visibility.

Even the Worst Super Bowl Spot Is Better Than None at All

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

According to USA Today, the lowest rated Super Bowl spot of the over 60 spots aired was a short fifteen-second ad for a mobile game called Heroes Charge. It probably ranked so low because it was utterly forgettable rather than inherently terrible (like that now infamous Nationwide spot), but apparently even the most forgettable Super Bowl ad can mean big business. The day before the Super Bowl, Heroes Charge was ranked as the 899th most downloaded iPhone app in the country. In the days after the ad aired, it shot up to 252nd on the downloads chart and 21st on the top grossing US apps charts. Those are pretty impressive numbers—and ones that can be almost entirely attributed to that single spot. While of course not everyone can afford a spot in the Super Bowl, the takeaway resonates with companies of all sizes (and budgets) interested in building their brands and driving sales—if you want to succeed, you’ve got to get out there and market yourself! Even if you’re not the biggest and best in the field, anything you can do to get your company’s name out there is almost always better than doing nothing at all.

The post Even the Worst Super Bowl Spot
Is Better Than None at All
appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

The Key to great SEO Keywords

by Nikki @ Task Guardian

Keyword research is arguably the most important part of your entire SEO strategy. Before you can even begin optimizing , you need to identify your keywords. But how do you go about keyword research? Follow the steps below and you will find yourself with a list of solid keywords in no time. 1. Brainstorm and create […]

Drop and Drag may help make Adwords a bit more user friendly.

by misswebweaver @ Imagination Base

Drop and Drag may help make Adwords a bit more user friendly. http://searchengineland.com/adwords-drag-and-drop-report-editor-officially-rolling-out-227119

Louisville, Kentucky: The City Without A Name (In Google Maps)

Louisville, Kentucky: The City Without A Name (In Google Maps)


Search Engine Land

Here's another Google Maps oddity, tipped to us by "emallaich" earlier this week: Louisville doesn't appear in Google Maps. The city is there -- Louisville

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