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New Bank Sites launch!

by @ Fayette Heating and Air News / Blog


We're SO excited! Four new bank websites we designed are finally live! Farmer's Bank and Trust http://www.farmersbankky.com Unite,d Bank http://www.unitedbankky.com Citiz,ens Bank of Northern Kentucky http://www.cbnkcc.com and Farmer's Capital Bank Corporation http://www.farmerscapital.com Go c.heck them out.

It’s been a GREAT Summer!!

by @ Fayette Heating and Air News / Blog


Labor day is just around the corner and it’s been a GREAT summer. We’ve been busy with several new clients, had moving forward with existing clients to grow their business!!

AND we have some really cool new digital tools in our tool box that are really working for clients - focused, targeted and trackable options for any business. Want digital marking only? Call us! If you have an business and want to maximize yourdigital budget with results driven plans, we are you solution!

WEBINAR: What Consumers Expect From Businesses

by Chartlocal Digital @ ChartLocal

Local businesses tend to be pulled by their customers into adopting new technologies. Whether it’s accepting new forms of payment, launching a mobile-friendly website or engaging on social media, business behavior follows consumer behavior. ... Read More »

The post WEBINAR: What Consumers Expect From Businesses appeared first on ChartLocal.

Peoples of Mightily — Michael

by busted@mightily.com @ Mightily

My wife and I went to Barbados for our honeymoon. I’m ashamed to say that after only a couple of days away we wanted American food, so we sneaked out to a KFC for dinner.  It was the best KFC either of us . . .

The post Peoples of Mightily — Michael appeared first on Mightily.

Quickly Boosting Twitter Engagement 2-4x Using GIF Files from Videos [Tutorial]

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

GIF files can seriously increase engagement with a Tweet, with minimal effort, especially when they’re right for your audience and relevant to the post that lies beyond.   Here are the basics for how to create a GIF file that you can add to your tweets from your source videos.  It takes a bit of […]

The post Quickly Boosting Twitter Engagement 2-4x Using GIF Files from Videos [Tutorial] appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Who Won It? At the Lexington ADDY Awards

by Jeff Ruth @ Awards – AAF Lexington

Who Won It? Teams from Bullhorn Creative, Cornett-IMS, and Alltech will share their ADDY-winning campaigns and talk about the creative process.…

It’s ADDY Awards time

by Jeff Ruth @ Awards – AAF Lexington

It’s almost here. The night we peel ourselves away from our screens and lock up early. The night we dress up, show up, and shut up the voices in our heads that say “Just one…

Six Big Thoughts from South by Southwest 2017

by Zack Massey @ ZIPIE Advertising

Another year at South by Southwest and we’ve come back with our bellies full of BBQ and our brains full of big ideas for how we’re going to deploy everything we learned over our time in Austin. With everything there...

The post Six Big Thoughts from South by Southwest 2017 appeared first on ZIPIE Advertising.

Home and garden news – September 2017

by Hamburg Journal Staff @ Hamburg Journal

Friday, Sept. 1 The Arboretum will host an Insect Safari 7 to 9 p.m. The annual family-friendly night of insects, spiders and science provided by the University of Kentucky’s Department of Entomology. Be sure to bring a flashlight. There will  be  a guided Garden Tour of the Home Demonstration Garden Friday, Sept. 1 from 11 […]

The post Home and garden news – September 2017 appeared first on Hamburg Journal.

A Profitable Digital Marketing Strategy Starts With This Simple and Significant First Step

by Roman Randall @ Summit Digital Marketing

Let’s say you lived in New York City and wanted to travel to New Zealand. How would you get there? Would you drive there? Would you walk? Swim? Take a taxi? No, of course not. You’d take an airplane and fly to New Zealand. Why? Because the destination requires a specific method of getting there. […]

PM Advertising - Website Design and Full Service Marketing Agency in Lexington KY

PM Advertising - Website Design and Full Service Marketing Agency in Lexington KY


PM Advertising, LLC

Located in Lexington, Kentucky, PM Advertising specializes in responsive web design, development, programming, SEO optimization, video production and print production.

Media Training Seminar – Fresh Perspectives

by Nancy Wiser @ Wiser Strategies

Journalist and Lexington public relations firm collaborate on media training Journalists have the need to find and tell interesting stories. That’s just the type of person I was looking for on a part-time basis when I learned about Brent Carney. He and his wife had...

The post Media Training Seminar – Fresh Perspectives appeared first on Wiser Strategies.

3 Time Saving Gmail Tricks

by Bill Rice @ Right Place Media

Wow! How many unread emails are sitting in your inbox? Would you like a better way to manage your email inbox? Vik Singh lays out 3 Gmail tricks to help keep you sane: Gmail Priority Inbox Email template responses Proactively unsubscribe from unwanted mailings Read the full article here.

The post 3 Time Saving Gmail Tricks appeared first on Right Place Media.

Should You Invest Money to gain Facebook Likes?

by Chris Carlton @ ChartLocal

Disclaimer: Facebook fans are important for brand building, but they aren’t that important – anymore. Ever since Facebook severely limited the organic reach of fan pages in the newsfeeds, the power of the “like” ... Read More »

The post Should You Invest Money to gain Facebook Likes? appeared first on ChartLocal.

Halloween Hell continues

by @ Fayette Heating and Air News / Blog


Our Halloween "Hell" continues - going great with all markets - facebook post are rolling out and Halloween Express will be featured on the Travel Channel Sunday, September 30th in Making Monsters Season 2! In addition lots of other GREAT things happening! Congrats to Legacy Nissan for another record month.

FOOD AMONGST FRIENDS RECIPES

by prospermg @ Lexington, Kentucky Video Production Services

OLWEN’S SCOTCH EGG RECIPE AMY’S FRENCH TOAST RECIPE KYLE’S QUICHE RECIPE   Food Amongst Friends Recipes

The post FOOD AMONGST FRIENDS RECIPES appeared first on Lexington, Kentucky Video Production Services.

One of our Favorite Quotes….

by @ Fayette Heating and Air News / Blog


RIP "Iron Lady" One of our favorite quotes.... "Being powerful is like being a lady... if you have to tell people you are, you aren't." -Margaret Thatcher

Zipie at the ADDY Awards: 2017 Edition

by Zack Massey @ ZIPIE Advertising

Another ADDY Awards is in the books! This annual event is always a major part of our calendar, allowing us to reflect on the past year’s work while getting inspired by the work of the rest of Lexington’s creative community....

The post Zipie at the ADDY Awards: 2017 Edition appeared first on ZIPIE Advertising.

It’s July Already?!!

by @ Fayette Heating and Air News / Blog


Can you believe It’s July already?  Where had 2015 gone?  We have been busy with several new projects, plus have three new websites going live in the next week. We are deep into Halloween 2015. So far 2015 had been a good year for our clients and we are working hard to make it a banner year for all!

We see digital marketing continuing to make impacts - and when paired with traditional media, we have seen sales jump.

Want to know how we can help your business?  Contact us! 

Drone Footage Offers a Unique Way to Market Your Business

by Scott Lowery @ Digital Tulip

Aerial drone video footage has become an awesome tool for advertising and marketing! Drone video footage not only allows you to tell your company’s story better, but you can literally take your potential customers on a ride.  The bird’s eye view allows for a unique, often majestic perspective not available with normal video footage. At Digital Tulip, we’ve embraced this new technology and added it to our services. Below is a short clip we recently shot for Six Winter’s Farm in Lexington, KY.  Six Winter’s wanted to advertise available stable space for top quality performance horses.  As you can imagine,…

Now Hiring: Advertising Sales and Marketing Assistant, Lexington KY - Hamburg Journal

Now Hiring: Advertising Sales and Marketing Assistant, Lexington KY - Hamburg Journal


Hamburg Journal

Marketing and Outside Sales jobs in Lexington KY

Meet Glenn,Director of Client Development

by squadmarketing @ The Marketing Squad

We’ve grown quite a bit here at The Squad over the past few weeks. You’ve already met one of our new team members, Michalah, and today we want to introduce you to Glenn Herrera. Glenn joins The Squad as our Director of Client Development, and after only a few weeks he is already scheduling meetings, […]

The post Meet Glenn,<br>Director of Client Development appeared first on The Marketing Squad.

The Ripple Effect: How to be An Everyday Innovator

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than… [Read More]

The post The Ripple Effect: How to be An Everyday Innovator appeared first on Allegra Design Print Mail - Lexington, KY.

The Art Director | Adam Brown

by Braidi Kase @ Shatterbox

When beginning a project, do you have a distinct vision of the finished piece? I have a clear direction, but the process informs the finished product. Rigidity in design subverts the inherent playfulness of discovery when shapes accidentally merge and grids break. I look forward to my mistakes; sometimes they’re …

The post The Art Director | Adam Brown appeared first on Shatterbox.

A Brief Winter Slumber for Our Marketing

by Bryce Raley @ The Marketing Squad

Well, January was a blur. We started the year with a 4-day workweek coming out of the Christmas break, and we had a 4-day workweek two weeks later with MLK day. We’ve been operating out of a temporary office, as many of you know. A big thanks to Greg Blakemore and the Nehemiah Group for […]

The post A Brief Winter Slumber for Our Marketing appeared first on The Marketing Squad.

3 Easy Ways to Enhance Your Email Marketing Results

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

According to Forrester, email marketing is the most direct way to reach and interact with your audience – even more so than social channels, like Facebook. The study says that people are twice as likely to sign up for your email list as they are to interact with you on Facebook. Like any marketing channel,… [Read More]

The post 3 Easy Ways to Enhance Your Email Marketing Results appeared first on Allegra Design Print Mail - Lexington, KY.

Why Workplace Gossip Might be a Good Thing

by Jill Estep @ Sheehy

Did you hear? Gossip at your new store may not be so bad after all. If you recently found out that a co-worker had a crazy, over-the-top weekend and got into a little trouble with the law, chances are, you didn’t hear it from that co-worker. Like most workplaces, office gossip is commonplace, and according […]

The post Why Workplace Gossip Might be a Good Thing appeared first on Sheehy.

BAG survived another Halloween Season!

by @ Fayette Heating and Air News / Blog


We have survived another Halloween Season! In a tough economy, many of our Halloween Express clients had a good season. Hope we were able to help. We have some ideas and look forward to next year!

How to Hire an SEO – A Great New Video from Google (That I Align With 80%)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Decent advice from Google in a brand new video…  I particularly like that Google discusses that there are no quick fixes for SEO and there are a lot of snake oil floating around. Learn more about my SEO services here.

The post How to Hire an SEO – A Great New Video from Google (That I Align With 80%) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a… [Read More]

The post 4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan appeared first on Allegra Design Print Mail - Lexington, KY.

Navigating the Programmatic Wild West

by Jenny Campbell @ Viamedia

Programmatic Industry Update According to Emarketer, about 84% of all display ads in 2019 will be purchased programmatically. Programmatic direct and private marketplaces are trending higher because buyers want more control over inventory. Real-time bidding only represents 44% of the programmatic spend.  About two-thirds of video will be purchased programmatically, but it is on the rise. Programmatic is […]

The post Navigating the Programmatic Wild West appeared first on Viamedia.

The Holidays are Here!

by @ Fayette Heating and Air News / Blog


The Bag team is up to our ears in Holiday marketing for our clients, planning for 2013 and new client pitches! Our new "bag girls" Beth Shewmaker and Casey Graves are getting up to speed - so we're looking forward to a GREAT 2013! Merry Christmas to All!!!

Hashtags Turn 10: 3 Tips to Use Them Effectively

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.… [Read More]

The post Hashtags Turn 10: 3 Tips to Use Them Effectively appeared first on Allegra Design Print Mail - Lexington, KY.

Creative Convergence

by Jeff Ruth @ Awards – AAF Lexington

2017 AAF Lexington American Advertising Awards Registration is open! The American Advertising Awards (fondly referred to as the ADDY’s) recognize creative spirit in the art of advertising.  This year’s theme, Creative Convergence, celebrates the magic…

It’s an New Day at BAG!

by @ Fayette Heating and Air News / Blog


No, It's not an April Fools Joke... We are making some changes here a BAG - most will not see a difference, but it will streamline our internal processes, giving us more time to focus on the most important part of our business - OUR CLIENTS!!!! We're very excited about our team - If you aren't already working with us, check us out!

How to Optimize Your Ad Campaign’s Return on Investment through Facebook’s Pixel

by kristylowery @ Digital Tulip

Have you heard of the benefits of using Facebook pixels? Facebook just released this info-graphic on what you need to be doing to utilize this powerful piece of code. It enables you to measure, optimize and build audiences. Using the Facebook pixel, you can track and use the actions people take on your website to build more effective advertising campaigns. Better advertising every step of the way Find people who will love your business The Facebook pixel makes it easy to learn more about the people who visit your website, and build new audiences of similar people who are likely…

AAF Lexington American Advertising Awards winners

by Jeff Ruth @ AAF Lexington

The 2017 AAF Lexington American Advertising Awards—fondly known as the ADDYs—was a celebration of the impressive creative spirit that drives Lexington and Central Kentucky. The evening was a huge success thanks to everyone who came…

Heading to Orlando for NADA

by @ Fayette Heating and Air News / Blog


BAG is heading to Orlando for the National Auto Dealers Convention. Starts today thru Monday. Looking forward to see what's new!!! We'll report back soon!

Step Up Your Swag to Build Brand Awareness

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out… [Read More]

The post Step Up Your Swag to Build Brand Awareness appeared first on Allegra Design Print Mail - Lexington, KY.

RunSwitch PR Attracts Top-Level Talent From Louisville and Beyond

by RunSwitch PR @ RunSwitch PR

RunSwitch PR Attracts Top-Level Talent From Louisville and Beyond Five new members with diverse experience join rapidly growing public relations agency LOUISVILLE, Ky. – RunSwitch PR, the largest public relations and public affairs firm in Kentucky, has attracted talent from outside of Louisville and is expanding its team and capabilities with the hiring of five new…

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The post RunSwitch PR Attracts Top-Level Talent From Louisville and Beyond appeared first on RunSwitch PR.

GO GOLD

by Jeff Ruth @ Awards – AAF Lexington

Go for the Gold / AAF Lexington / 2016 American Advertising Awards It’s almost here. The night we peel ourselves away from our screens and lock up early. The night we dress up, show up,…

Branding vs. Marketing: What’s the difference?

by @ Fayette Heating and Air News / Blog


Branding vs. Marketing: Creating “Top of Mind Awareness” or TOMA. 

Branding is strategic. 

Branding should both precede and underlie any marketing effort.  Branding is the expression of the essential truth or value of an organization, product, or service. It directly supports whatever sales or marketing activities are in play. It creates awareness so that when the customer has a NEED, you are the first company they think of to meet that specific need.

Marketing is tactical.

Marketing directly supports whatever sales or marketing activities are in play, (type of media and message: inform, persuade or remind) its message is simple: “Buy me – NOW!”  Marketing unearths and activates buyers to purchase your BRAND! It is –  THE CALL TO ACTION!

Flies in Trump’s Ointment

by RunSwitch PR @ RunSwitch PR

Flies in Trump’s Ointment By: Scott Jennings Grassroots Republicans have no idea how close the GOP is to another profoundly disappointing policy collapse in Washington: failing to enact tax reform. Once again, the Republican Party finds its ability to fulfill a longstanding campaign promise in the hands of three Senators: Rand Paul of Kentucky, John…

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The post Flies in Trump’s Ointment appeared first on RunSwitch PR.

Poor Site Search Can Shred UX (and Your Bottom Line)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

From the “Millions of dollars down the toilet” department:  I Came across some statistics today related to ecommerce and shopping habits, specifically related to user experience in ecommerce search situations.   Behold: 16% of ecommerce websites do not support searching by product name or model number , despite those details appearing on the product page. An […]

The post Poor Site Search Can Shred UX (and Your Bottom Line) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Top 10 Ways to Address Customer Complaints

by Scott Kuhn @ Sheehy

Donald Rumsfeld once said, “If you try to please everybody, somebody’s not going to like it.” Try as you may, not every unhappy, upset customer can be appeased or pleased with your mighty efforts to win them over. But, no matter how long your store has been in business, one thing is clear about customer […]

The post Top 10 Ways to Address Customer Complaints appeared first on Sheehy.

Best Practices: Managing Negative Customer Reviews

by Chartlocal Digital @ ChartLocal

DO’S AND DON’TS FOR MANAGING NEGATIVE CUSTOMER REVIEWS Negative reviews can seem like a personal attack on your business’s integrity.  Yet handled appropriately, online criticism can be turned around and used to promote your ... Read More »

The post Best Practices: Managing Negative Customer Reviews appeared first on ChartLocal.

AAF Lexington’s ‘Convergence Series’ Kickoff

by Luther Andal @ AAF Lexington

Mirror Twin Brewing 725 National Ave, Lexington, KY Tuesday, August 29, 2017 5:30pm-7:30pm Where Creatives Converge! Join AAF Lex for Banter and Beers at Twin Mirror Brewing. Beers will be $4 for AAF attendees. Not…

The VP is in the House!

by @ Fayette Heating and Air News / Blog


Yes - crazy day at bag. Marcus Reed, per his Dad the vice-president at BAG, is here today. Watching "The Grinch" now!

What You Don’t Know Can Hurt You

by Roman Randall @ Summit Digital Marketing

When I was ten months old, my family was barbecuing outside on our small patio in Minnesota. At one point, my parents went into the house briefly to prepare the side dishes, and while they were inside, I decided to explore our patio. Since I had started walking when I was nine months old, I […]

Five Little Reasons–And One Big One–To Hire an Ad Agency Part 1

by @ Fayette Heating and Air News / Blog


1. You value outside opinions and professional expertise.  The people who work in ad agencies are professionals - like lawyers and plumbers and accountants. I’ve dabbled in all three of those areas enough to know that dealing with them is best left to professionals. I’ve also learned that sometimes I’m too close to a situation and I need outside advisors to help me sort out a plan of action. Those are good reasons to hire an ad agency. It’s shocking how often we reveal strategic advantages and pitfalls our clients never anticipated - just because we have an outsider’s perspective. And because we’re professionals. You do what you do because you’re good at it. We’re good at advertising. 

2. You have ongoing advertising/marketing needs that require professional attention.  If you need a product flyer or a radio spot, you may not need an ad agency. If you need a coordinated campaign that includes several media, or you need a big collateral system, or ongoing content for your blog, or videos and programs and speeches for your big event, or - well, you get it. Ad agencies are great for planning, coordinating, and executing complicated marketing communications programs and helping you get the most for the money you spend. 

3. You can’t afford to have top-level advertising talent on staff.  We employ the talents of expert writers, designers, art directors, creative directors, web developers, business and marketing strategists, media planners, project managers, and account executives - not to mention photographers, videographers, directors, audio engineers, models and actors, printers, etc. All of these people have professional and technical expertise used in the creation of advertising. 

You probably don’t want all these people on staff (neither do we). If you’re a big company, you can probably afford to have some of them on the payroll, and you may be able to keep them busy enough to justify their salaries. And if you’re lucky, you can snag a great writer or a fabulous designer with the promise of a steady paycheck in a stable environment. We know lots of great creative people who work on the client side. 

But most top ad people don’t want to work for in-house departments. Most want to work for ad agencies, where they can use their talents to work on a variety of challenging assignments for different clients in different industries. They’re motivated less by job security and more by the prospect of doing daring work. 

By: Ken Honeywell 

(Part 2 coming soon)

 

How to Survive South by Southwest

by Zack Massey @ ZIPIE Advertising

The Zipie SXSW Handbook: Year 3 Just like that, it’s March again—and that means we’re headed back to Texas for another year of South by Southwest. This is our third year going, and we’ve developed a few tips for how...

The post How to Survive South by Southwest appeared first on ZIPIE Advertising.

Operation Surprise and Delight

by Zack Massey @ ZIPIE Advertising

Sharing the love with Integrity IT Everybody loves getting gifts. That’s a basic fact of the universe. Secondary to that: everybody loves giving gifts, too. Surprising someone with an unexpected present is something we all wish we could do more...

The post Operation Surprise and Delight appeared first on ZIPIE Advertising.

Senior news – September 2017

by Hamburg Journal Staff @ Hamburg Journal

Friday, Sept.1 The Lexington Senior Citizens Center will be accepting Thanksgiving food basket applications through Wednesday, Sept. 13. You are eligible if you live in Fayette County, are age 60 and older and meet the following income guidelines: Household Size 1, Monthly Income (before deductions) $1,307;  Household Size 2, Monthly Income (before deductions)  $1,760;  Household […]

The post Senior news – September 2017 appeared first on Hamburg Journal.

Wilhelmina Models Chicago – Ciara F.

by Newview @

Congratulations to Ciara F. on being signed to Wilhelmina Models in Chicago’s CURVE division. Adore these new images of her from the Windy City. Check out Ciara’s full Wilhelmina Models portfolio here!   

The post Wilhelmina Models Chicago – Ciara F. appeared first on .

RunSwitch’s Executive Vice President Fugate Appointed to NANOE’s 2018 Board of Governors

by RunSwitch PR @ RunSwitch PR

Leslie Fugate appointed to NANOE’s 2018 Board of Governors The National Association of Nonprofit Organizations and Executives (NANOE) is pleased to announce the appointment of Leslie Fugate to NANOE’s prestigious 2018 Board of Governors. Fugate has been called upon to refine, improve, and strengthen New Guidelines for Tomorrow’s Nonprofit (Second Edition) a new set of governing guidelines that supercharge nonprofit capacity-building. To…

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The post RunSwitch’s Executive Vice President Fugate Appointed to NANOE’s 2018 Board of Governors appeared first on RunSwitch PR.

Lexington Kentucky Professional Video Service News 2011 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Lexington Kentucky Professional Video Service News 2011 Archive. Fall 2011 NEW WEBSITE IS LIVE: VISIT DISS 2.0POST-PRODUCTION: kNOwMORE Nonprofits…episode two…September 2011 JUST RELEASED: kNOw MORE Nonprofits: TV …

The post Lexington Kentucky Professional Video Service News 2011 Archive appeared first on Lexington, Kentucky Video Production Services.

Nashville HOT Opens in Cincinnati

by BoxcarPR @ Boxcar PR

Former Investor and President of Tom+Chee David Krikorian wanted to bring the first Nashville-style hot chicken restaurant to the Cincinnati tri-state. Hiring Nashville-native James Hutchison as the head chef and pinning down his first location in Crescent Springs, Kentucky, he hired Boxcar to build awareness and generate a following with goal of opening future locations […]

The post Nashville HOT Opens in Cincinnati appeared first on Boxcar PR.

Thoughts on the Dangerous SEO Work-Around (DWO)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I love being an in-demand SEO consultant a great deal – but the advice I bring is often unwelcome, even if it is correct. Those impacted by the work required to execute solutions are rarely those will benefit from the improvements directly. It’s just more work for existing, overworked employees. In light of their situation, […]

The post Thoughts on the Dangerous SEO Work-Around (DWO) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

New Voice Over Talent!

by Newview @

NV Models & Talent is incredibly excited to welcome two new voice over talent, Jim Galipeau and Mark C. Hanson! They bring an incredible resume of previous work and we are excited to connect them with our clients. Check out audio samples from Jim and Mark by clicking their headshots below.   

The post New Voice Over Talent! appeared first on .

Facebook Introduces Family Targeting

by Scott Lowery @ Digital Tulip

Your family may not look at the same content on Facebook but they may soon be seeing the same advertisement.  Creepy-feeling?  Maybe, but not that far removed from the niche targeted advertising we’ve already become accustomed to.  Facebook already allows advertiser the distinct advantage of spending their advertising dollars based on profile interests targeting someone who is likely already interested in their product….and now they are offering the ability to advertise to the entire household. How does Facebook do this? Facebook utilizes its vast data to consider relationships people declare on Facebook profiles, if they share the same last name,…

What Determines Startup Success?

by Jill Estep @ Sheehy

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. Few know success quite as well as Idealab founder and CEO Bill Gross. With more than 100 startups birthed from Idealab, including NetZero, Pet Smart and tickets.com, Gross has lead plenty of new stores to sky-high profits and unparalleled […]

The post What Determines Startup Success? appeared first on Sheehy.

Fayette Heating & Air - Fan TV with Coach Stoops

by @ Fayette Heating and Air News / Blog



The first television commercial we did for Fayette Heating & Air with UK Football coach Mark Stoops. This was shot in the Nutter Field House. Thanks to everyone who helped make it happen, and a big thanks to The Boot Store on Nicholasville Road for the boots!

Can you believe it’s November!!

by @ Fayette Heating and Air News / Blog


Yes, we survived another Halloween season and are busy working on Black Friday and the Holiday plans for several clients.  We're also busy preparing 2015 marketing plans and a few new pitches, so stay tuned for more news from the BAG team. In addition, we are thrilled to welcome Kentucky Bank as a new client!!

Social Media Strategy: A Look at Digital Marketing

by Katie McDaniel @ Wiser Strategies

Not on social media? Overwhelmed by social media? Or on social media, but not using it to its fullest potential? We can help. A successful social media strategy is one that enhances your brand, engages audiences with compelling content and gains customer feedback. We realize...

The post Social Media Strategy: A Look at Digital Marketing appeared first on Wiser Strategies.

The Two Conversations

by RunSwitch PR @ RunSwitch PR

The Two Conversations By: Scott Jennings I haven’t written much about polling this year. It used to be one of my favorite topics, but so much political news happens daily that I’ve wondered whether it is possible to field a poll right now (typically takes 3-4 nights) and have relevant data by the time you…

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The post The Two Conversations appeared first on RunSwitch PR.

Home - H&L Partners

Home - H&L Partners


H&L Partners

We create advertising for Toyota, McDonald's, Maytag, USC, Touchstone Energy, Missouri Division of Tourism, St. Louis Convention & Visitors Commission, and several other companies. H&L Partners is headquartered in San Francisco, with full-service offices in St. Louis and Boston.

Snapchat’s Rise and What it means for Social Advertising

by Stephen Tackett @ Right Place Media

The rise of Snapchat has been quick, even for digital media standards. First released in September 2011, the photo and video based social app currently bolsters 34 million unique users in the U.S. and 100 million users worldwide. It offers users the ability to share moments as they happen but allows users to retain some […]

The post Snapchat’s Rise and What it means for Social Advertising appeared first on Right Place Media.

Health news and events – September 2017

by Hamburg Journal Staff @ Hamburg Journal

Tuesday, Sept. 5 The Lexington/Fayette County Health Department will host the “Eat, Move, Lose” weight-support group Tuesday, Sept. 5 at noon at the Health Department South, 2433 Regency Rd. Free weight-loss support group appropriate for anyone wishing to lose weight or maintain weight loss. Share struggles and ideas with others. For more information, call  859-288-2446. […]

The post Health news and events – September 2017 appeared first on Hamburg Journal.

Kentucky Video Production

Kentucky Video Production


Lexington, Kentucky Video Production Services

Kentucky Video Production Editing Services. Professional multimedia creative services in Lexington serving clients worldwide. Drone, 360 Panorama, Training.

Serving Lexington through PR

by Rosie Ecker @ Wiser Strategies

What comes to mind when you hear the term “Public Relations?” Untying myself from seeing it firsthand here at Wiser Strategies, I think of Public Relations as the professionals hired to fix a scandal. For example, The 2014 Taco Bell rat issue in New York City,...

The post Serving Lexington through PR appeared first on Wiser Strategies.

Kids news and events – September 2017

by Hamburg Journal Staff @ Hamburg Journal

Friday, Sept. 1 The Eastside Branch of the Lexington Public Library will host Baby Jam every Thursday and Tuesday in September starting at 10:15 and 11 a.m. This lapsit story time develops pre-reading skills with books, songs, and activities, and promotes budding social skills and child-caregiver interaction. This event is designed for children ages 0-24 […]

The post Kids news and events – September 2017 appeared first on Hamburg Journal.

What is a Human-Centric Experience?

by Adam Brown @ Shatterbox

I didn’t go to college to study graphic design. I stumbled on it while navigating a double major in dramatic arts and anthropology. That might sound like a hard sell to agencies, but I can draw a line back from every successful design to those four years researching storytelling and …

The post What is a Human-Centric Experience? appeared first on Shatterbox.

2015 Lexington Ad Club – Gold Addy Award

by Bita Fesharaki @ Right Place Media

Right Place Media is honored to have received the Lexington Advertising Club’s Gold ADDY Award in the Outdoor category this year.  

The post 2015 Lexington Ad Club – Gold Addy Award appeared first on Right Place Media.

Google Adwords Call-Only Campaign Abandonment Considerations

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I’ve been running some Call Only campaigns for a service industry site.  Like many I’m hearing from, the performance of these campaigns is not what was expected. While it is believed that a full 20% (on in five!!) of calls from mobile phones are abandoned, we should look how this affects abandonment patterns for call-only […]

The post Google Adwords Call-Only Campaign Abandonment Considerations appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

4 Ways to Use Keywords to Build Your Brand

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and… [Read More]

The post 4 Ways to Use Keywords to Build Your Brand appeared first on Allegra Design Print Mail - Lexington, KY.

Sweet success – Lexington pastry whiz has a new book

by Hamburg Journal Staff @ Hamburg Journal

Would you eat Girl Scout cookies all year round if they were available? (They do lose a little something if you try to store a case in the freezer.) How do you feel about Hostess cupcakes or Little Debbie’s oatmeal cream pies? The new book from Lexington’s Stella Parks, BraveTart: Iconic American Desserts, just may […]

The post Sweet success – Lexington pastry whiz has a new book appeared first on Hamburg Journal.

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail… [Read More]

The post 3 Ways to Build the Perfect List for Your Next Direct Mail Campaign appeared first on Allegra Design Print Mail - Lexington, KY.

Welcome to The Squad Michalah!

by squadmarketing @ The Marketing Squad

In just a few short weeks, The Squad has experienced a lot of growth. We’ve brought three new members to our team, and already we are seeing great things as our team expands! Over the next couple weeks we’ll introduce you to our new team members, Michalah Hopper, Glenn Herrera, and Matt Bitley. Michalah joins […]

The post Welcome to The Squad Michalah! appeared first on The Marketing Squad.

Build Your Store’s Customer Base Through Special Events

by Jill Estep @ Sheehy

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust… It’s that time of year in Louisville, Kentucky: fedora fanfare is at a premium, a hint of mint will hit multitudes of julep glasses and the sound of […]

The post Build Your Store’s Customer Base Through Special Events appeared first on Sheehy.

2016 AAF Lexington American Advertising Awards

by Jeff Ruth @ Awards – AAF Lexington

GO (for the) GOLD 2016 AAF Lexington American Advertising Awards Registration is open! The American Advertising Awards (fondly referred to as the ADDY’s) recognize creative spirit in the art of advertising. Conducted annually by the…

Free Tree Giveaway For Kentucky Arbor Day

by BoxcarPR @ Boxcar PR

Oxmoor Auto Group was looking for a way to not only give back to their loyal customers but also to give back to the city of Louisville. With spring just around the corner, Boxcar facilitated a partnership with Brightside and the Division of Community Forestry to celebrate Kentucky Arbor Day. Through these partnerships, Oxmoor was […]

The post Free Tree Giveaway For Kentucky Arbor Day appeared first on Boxcar PR.

The Joy Cart

by @ Fayette Heating and Air News / Blog



If you don’t know the motivating story of Jarrett Myner and Jarrett’s Joy Cart, you should definitely check it out. Jarrett survived 7 bouts with cancer while helping thousands. While Jarrett is no longer with us, the continuation of Jarrett’s Joy Cart and being the inspiration behind DanceBlue at the University of Kentucky his legacy and inspiration lives on. Because of the impact Jarrett left on all of us we are proud to support The Joy Cart Movie, and encourage you to check out the video below about Jarrett’s story.

The Best Places for High-Quality Stock Photos, GIFs, and Vector Graphics (Paid and Free)

by Roman Randall @ Summit Digital Marketing

According to research done by developmental molecular biologist Dr. John J Medina, if people hear information they will only remember 10% of it three days later. However, if a picture is added to the information these people hear, they’ll remember 65% of the information. (Source) In addition to this, consultant Jeff Bullas found that articles with images get 94% […]

Changes at BAG

by @ Fayette Heating and Air News / Blog


School is finally out! Yeah!!!  We're BUSY here at bag. Several new projects are in the works. We are also in the throws of summer selling season with the auto dealers. Believe it or not, Halloween Express is gearing up and we'll be attending corporate meeting in a couple weeks.

The warmer winds have also blown some change here at bag. Jamie Hall, media director, is going into television sales for WDKY-TV, Fox 56. Jamie has been a part of the bag team(family) for over 8 years!!!  She has been a wonderful team member & friend. We wish her all the best in her new adventure!

Happy to announce that Karlie Fort has accepted the position as bag media director!  Karlie's attention to detail and bubbly personalty makes her a perfect fit.

The Grandest Stand

by RunSwitch PR @ RunSwitch PR

The Grandest Stand By: Scott Jennings Kentucky Secretary of State Alison Grimes has managed to again find her way into the national news, leading a stampede of state election officials competing for the title of “pithiest cliché” as they reject, to varying degrees, President Donald Trump’s Advisory Commission on Electoral Integrity’s request for information. Elated…

Read More →

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New Ranking Factors Report Released

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Some highlights from the report (no surprises really) SERP listings #1-3 Click-Through Rate is 36 percent on average. The correlation for links remains high, but links’ importance may be dropping. All of the top 100 domains have a mobile friendly versions.  Lower ranked pages have mobile friendly version around 78% HTTPS/SSL is present for just under 50% […]

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Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

by Scott Kuhn @ Sheehy

One bad social media mishap can lead to years of brand rebuilding. When KitchenAid took to social media to hop into the 2012 presidential debates, when candidates first began to utilize social media in their campaigns, they never fathomed the backlash they would suffer from a company tweet implying President Barack Obama’s grandmother died because […]

The post Top 10 Tactics to Avoid Brand Crushing Social Media Blunders appeared first on Sheehy.

It’s ADDY Awards time

by Jeff Ruth @ AAF Lexington

It’s almost here. The night we peel ourselves away from our screens and lock up early. The night we dress up, show up, and shut up the voices in our heads that say “Just one…

Web Design | Digital Branding | Louisville, KY | Mightily

Web Design | Digital Branding | Louisville, KY | Mightily


Mightily

Mightily is a Louisville, KY web design and digital marketing agency that puts big ideas, creativity and strategy right where they belong: at the beginning.

How YOU and YOUR Customers Benefit From Surveys and Focus Groups

by @ Fayette Heating and Air News / Blog


​All to many times, we assume that other people THINK THE WAY WE DO - in fact, statistics tell us that 60% of our first impressions are WRONG due to this assumption. Think about it, age, gender, education, culture, family background, life experience, personality type, emotional make-up and the like, ALL make us who we are and go along way to determine HOW we think. The result of NOT finding out HOW our customers think and ASSUMING we already know is a clear path to marketing, advertising, promotion and “Campaign-Aggedon!”

Here are a few things to think about when setting up the audience, type, verbiage and general content of an effective survey campaign or focus group. Keep in mind - surveys are great to find out what your customer is thinking (who, what, when and where) while focus groups tend to be less objective, more subjective and tell us WHY and HOW! So, a few things to consider…

 

Top 12 Survey Best Practices

One of the best ways to keep your finger on the pulse of your business or organization is to gather feedback from your most valuable asset: your customers and members and vendors. Then, efficiently gathering feedback, analyzing it, and acting on it in a meaningful way to increase your business or organization’s success and strengthen your relationships. To help you gather feedback from your customers, donors, members, and constituents, we’ve assembled the top 12 best practices for effectively building and promoting an online survey. Put them to work as you plan and implement your next one, and it’s sure to be a success!

1. Have a single, well-defined objective. 

What feedback do you really want from your customers? Narrow down what you want to know to the key questions that get to theroot of the issue. For instance, when conducting a post-transaction satisfaction survey, stick to questions surrounding the sale process and nothing more. This will keep your survey focused and help avoid the “just one more question” syndrome when building your survey. Take a few minutes to plan your survey and consider what you want to get out of the results before building your questions.

2. Keep your survey short. 

In a best-case scenario, a survey should take 5 minutes or less to complete in order to get the best response rate. Anything longer than 10 minutes should be re-thought, or survey takers should be given an incentive for giving that much of their time to answer your questions. Another key for keeping your survey to the point: Avoid questions with more than 10 answer options. Too many options for a single answer can confuse the survey taker and slow down completion time. Break the question into multiple questions or consider another way to phrase and answer it.   

3. Design your survey for easily measurable results. 

The key is to ask closed-ended questions that generate results that are easy to analyze, spot trends, and set base lines. A good example of a closed ended question is:

What service(s) of ours do you use?

a) Digital Marketing/Advertising

b) TV and radio

c) Billboards

Using too many open-ended questions that require respondents to type out responses (i.e., “What do you like about our business”) will take time to read, code,and trend. Plus, they make for a longer survey completion time. Closed-ended questions make it easy for the survey taker to whisk through the questions and give you easily quantifiable data.

4Ask one thing per question. 

Seems simple enough, but it’s an easy trap to fall into when compiling questions. Avoid such inquiries as “Do you like pizza and ice cream?” These are two unrelated subjects and should be broken into separate questions that will allow survey takers to answer both independently.Make sure to give respondents a full opportunity to answer the question with an: “Other”, “Prefer Not to Answer”, or “Not Applicable” option where necessary. These answers, while vague, can provide better insight than a non-answer. Note: When giving an option of “Other,” it’s best to provide a text box for write-in answers.

5. Avoid biasing the response. 

Ask questions in a manner that doesn’t trend or lead to a preferred answer in a particular way. For instance, when gauging a customer’s likelihood of referring your business to friends, use a scale that ranges from “not very” to “extremely” with a few options in between. Avoid using “Always” or “Never” extremes as they can bias responses in the opposite direction.

6. Limit required questions.

Too many required questions in a survey can ruin the flow and likely decrease your response rate. We recommend making required questions only those that you absolutely need to make a business decision. 

7. Question order matters.

The first question or two should be easy and interesting to engage the respondent and get them into the ow of the survey. Place profile or demographic related questions at the end of the survey to avoid scaring people off. If a person has taken the time to answer all your questions first, they are more likely to provide at least some of their profile information at the end.

8. Create a logical flow. 

Group questions that cover similar topics together and use text boxes to introduce each section of the survey. Page breaks should be used to break up longer surveys to prevent what seems like an endless scroll of questions. A side bene t to page breaks is that they provide for an auto-save of prior responses every time someone clicks on them.

9. Test the survey.

Once you’ve completed building your survey, send it to a couple of trusted associates for testing purposes. Have them time how long it takes to complete and provide feedback on the overall ow of the survey. You can also check on the test entries to ensure the answers’ format will provide useful data.

10. Spell out time expectations in your invite and on the greeting page. 

When using an email survey invitation or a survey greeting page, tell the audience why you’re asking these questions, provide an estimated completion time, and explain what you will be doing with the data collected. Make the invite about the customer/survey taker by using “you” pronouns in your text.

11. Get it in front of the right people. To get the most out of your survey efforts, you have to get the right people to take it, thereby providing the feedback about your organization that you’re looking for. Your objective and how well you know your customers will determine the appropriate audience for your survey. For a good response rate, we recommend sending it to the segment of your audience that will care most about the topic(s).

12. Share the results and actions with respondents. 

Once the survey is complete and the data is collected and analyzed, let the respondents know what you’ve learned and what actions you’ll be taking as a result. Following up with respondents (and customers in general) helps validate your relationship with them and sends the message that their opinions make a difference. When customers feel like a part of a business, they’re more likely to provide feedback in the future. 

And so, you have the 12 Commandments of good survey questions. Here at Brand Advertising Group, we want to ensure YOUR success by giving you the very latest and up to date information so as a TEAM, we can make the best business decisions with your Marketing and Advertising dollars! And remember, with us - YOUR success is already in the B.A.G.!

    Adapted and Researched by Rick Stafford - Research Director and “bag boy.”
     

Four Common, Costly, and Overlooked Google® AdWords Mistakes That Secretly Waste Money and Sabotage Revenue

by Roman Randall @ Summit Digital Marketing

There are over five billion searches happening each day on Google, and the number of total annual searches on Google continues to increase year-over-year. The amount of people using Google to find solutions, answers, and products is not decreasing at all, which is why Google AdWords continues to be one of the most effective ways to get found online, […]

Best and brightest small businesses honored

by Hamburg Journal Staff @ Hamburg Journal

Commerce Lexington Inc. began honoring the contributions that small businesses have on our economy in 1986, and since that very first Salute to Small Business, the impact of small businesses on the global economy has become greater than ever before. The Salute to Small Business Awards Luncheon, presented by Forcht Bank, was held Thursday, Aug. […]

The post Best and brightest small businesses honored appeared first on Hamburg Journal.

Fayette Heating and Air BIG TV spot

by @ Fayette Heating and Air News / Blog



​We had so much fun shooting this spot with all the staff and their vehicles from Fayette Heating & Air!

Shatterbox Wins Again

by Braidi Kase @ Shatterbox

The American Advertising Awards, formerly, and better known as the Addy’s is an event that you don’t want to miss. Shatterbox has been attending and competing at the Addy’s since we opened 7 years ago. We have won countless awards for work we have completed for various local companies in …

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The Graphic Designer | Izzy Cable

by Adam Brown @ Shatterbox

When did you know you wanted to be a graphic designer? My parents are both illustrators; my dad is also a graphic designer. One evening, he brought home a presentation he’d created to pitch a new brand identity to a client. Until that point, I had always thought of graphic …

The post The Graphic Designer | Izzy Cable appeared first on Shatterbox.

Want to blog?

by @ Fayette Heating and Air News / Blog


We are always getting asked: should I write a blog? How much info should I share? Do I need to blog every day?

There are no real cut and dry answers... It depends on your "product",  your audience and your content. Our advice is, IF you choose to blog - be consistent - daily, weekly or monthly. Make it relevant to your audience, and keep it short.

Here is a great article we'd like to share from Hubspot -- click here to read more!

Happy Blogging!

Deal or No Deal in Washington

by RunSwitch PR @ RunSwitch PR

Deal or No Deal in Washington By: Scott Jennings It’s really amazing how far the political ball can bounce in a short period of time. On August 22, President Donald Trump forcefully declared to his supporters at a rally in Arizona: “If we have to close down our government, we’re building that wall!” His legions…

Read More →

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Tackling Your Inbox

by Kristina Mobley @ The Marketing Squad

So I made the mistake of having my work email on my phone. I looked down one Sunday and saw a massive amount of emails. I quickly browsed through to see if there were any emergencies (there weren’t), then I waited to tackle it Monday. Since I knew what I was walking into Monday, I […]

The post Tackling Your Inbox appeared first on The Marketing Squad.

How to Collect 50 Leads/Mo on Your Home Services Website

by Adelaide Smith @ Summit Digital Marketing

Creating a marketing strategy that continually generates leads is one of the hardest things for a business to do. Mailers, door hangers, and good ole fashioned business cards used to be the lifeblood of home services marketing, but the internet has completely changed the game. Online marketing can be incredibly overwhelming, so we’ve outlined a […]

Statewide Data on the Oral Health of Kentucky’s Youth

by BoxcarPR @ Boxcar PR

Delta Dental of Kentucky and Kentucky Youth Advocates Releases Statewide Data on the Oral Health of Kentucky’s Youth Delta Dental of Kentucky teamed up with Kentucky Youth Advocates to study and assess the oral health of Kentucky’s 3rd and 6th graders. The report, Making Smiles Happen: 2016 Oral Health Study of Kentucky’s Youth, presents findings […]

The post Statewide Data on the Oral Health of Kentucky’s Youth appeared first on Boxcar PR.

Meet Alex Payton, RunSwitch’s Fall Intern

by RunSwitch PR @ RunSwitch PR

RunSwitch extends a big welcome to our fall intern, Alex Payton. Learn more about Alex below. Name: Alex Payton Hometown: Lawrenceburg, Kentucky College/Year/Major: University of Louisville, Class of 2017 graduate, Political Science and Communications What part of your internship are you most excited about? I’m most excited about meeting new people and networking in a field that…

Read More →

The post Meet Alex Payton, RunSwitch’s Fall Intern appeared first on RunSwitch PR.

I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR

I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR

by Zack Massey @ ZIPIE Advertising

  If you’ve been to a NASCAR race, you’ve seen a pace car. If you’ve been to a NASCAR race at the Kentucky Speedway, you’ve probably seen a pace car that we’ve had our hands on. Ford has been supplying...

The post I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR appeared first on ZIPIE Advertising.

Yes - we’re in Halloween Hell!

by @ Fayette Heating and Air News / Blog


If you call BAG and we seem a little out of sorts, we in full blown Halloween mode. For those of you who don't know, we assist in marketing Halloween Express across the US... a time of year we refer to as "Halloween Hell".   We LOVE this crazy time of year - working on fall marketing campaigns with all our GREAT clients and Halloween.  So Heads up!

The State of Associations

by dcaldwell @ Balance Creative

Through everyday interactions with clients, I often find myself having conversations about the state of member and trade associations, membership retention & recruitment, intrinsic value of membership, competitive factors, etc. As I strive to stay informed and up-to-date on the types of issues that many of our clients face each day, I came across an interesting […]

The post The State of Associations appeared first on Balance Creative.

Content is King? Learn Why and How to Manage It.

by Bill Dotson @ WebMedley

We've all heard the phrase "content is king". What does it really mean?

The video below will explain the following: 1) Why content marketing matters, 2) How it increases your branding 3) How it makes you more likely to be trusted while generating leads and nurturing relationships, and 4) How you can manage the content generation process.

You can use our Content Marketing Plan Template to organize your content marketing, too.

The post Content is King? Learn Why and How to Manage It. appeared first on WebMedley.

10 Best Practices for Facebook Pages

by Chartlocal Digital @ ChartLocal

These best practice tips will help you to increase your business’ engagement and interaction with fans, keep you connected to your customers and target market, and, ultimately, help you to improve upon your products, ... Read More »

The post 10 Best Practices for Facebook Pages appeared first on ChartLocal.

Have Online Marketing Questions?

by Bill Dotson @ WebMedley

We receive a lot of questions about online marketing. The questions range from “How do I rank better in search engines?” to “How do I add [...]

The post Have Online Marketing Questions? appeared first on WebMedley.

Traditional Media is ALL that? Hold your Horses!

by @ Fayette Heating and Air News / Blog


Did you know that 58% of the entire adult population use Facebook? 

Usage among seniors and baby boomers continues to grow. In fact, 56% of internet users ages 65 and older are now using Facebook. Women are more likely to utilize Facebook than men. The average number of friends on Facebook is 155 (Today’s guest writer has nearly 800…I really should cut back!) On average, 50 of those 155 friends are family members. 

Think about the impact this one social media outlet has with regard to communicating, persuading, influencing, reminding and informing YOUR customer - not just your customer…your TARGETED customer!

And that’s not all:

87% of current user keep in touch with friends from the past; high school, college and former co-workers.

58% are connected to current co-workers.

43% are friends with their children.

39% are connected to people they have never met in person.

Now, consider all of the other social media opportunities. Twitter, Instagram, Pinterest, LinkedIn, etc.

In addition to your current traditional media dollars, how much farther can your advertising dollar go, IF…you explore the world of opportunity at 71% of the general population? Not just to communicate with current customers as a reminder, but future customers who may have a need for your product, business or service…RIGHT NOW!

Give us a call - NOW! We guarantee NOT to waste your time. Our services are uniquely designed to connecting you and your specific audience.

Experience the BRAND difference - it’s already in the B.A.G.

 

 

 

 

4 Tips for Creating Engaging B2B Content

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share… [Read More]

The post 4 Tips for Creating Engaging B2B Content appeared first on Allegra Design Print Mail - Lexington, KY.

I’ll Be Speaking at the “Super Therapy Session for Advanced Local Marketers” at SMX West 2015

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

“Let’s Talk Local Search: Super Therapy Session for Advanced Local Marketers (#smx #24D)” Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all–star local search pros for this group […]

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Inspired in Cincy at OFFF

by Adam Brown @ Shatterbox

On Saturday, we piled into a green Honda Element and set course for Ohio where a who’s who of designers and artists presented at OFFF Cincinnati 2016. For designers, events like these are where we go to hang on the words of our idols and re-discover our capacity to create …

The post Inspired in Cincy at OFFF appeared first on Shatterbox.

Our Facebook Top 10 of 2016

by Zack Massey @ ZIPIE Advertising

We do social. A lot of social. We create thousands of posts each year for our clients and for ourselves, but even as we’re strategizing, customizing, optimizing, and analyzing each and every one of them, a few rise to the...

The post Our Facebook Top 10 of 2016 appeared first on ZIPIE Advertising.

Is your site mobile-ready? Google is changing ranking factors today

by Bill Dotson @ WebMedley

Google announced it is going to prioritize mobile-friendliness as a search ranking factor. Many of our customers have already converted their site(s) to mobile-friendly [...]

The post Is your site mobile-ready? Google is changing ranking factors today appeared first on WebMedley.

Centre College Recruitment Deck: A Case Study

by Adam Brown @ Shatterbox

It’s exciting—that first piece of college mail. Beginning as nothing more than a trickle, the steady stream of brochures, postcards, books, and pamphlets quickly swells into a deluge. By the end of senior year, it’s easy to overlook important messages from schools that matter. So, how do colleges make a …

The post Centre College Recruitment Deck: A Case Study appeared first on Shatterbox.

Smokey Bones Bar & Fire Grill Opens in Bowling Green, KY!

by Danielle Roberts @ Boxcar PR

On Thursday, November 10 Smokey Bones Bar & Fire Grill opened its doors in Bowling Green, KY making this their 3rd location in the Bluegrass. Smokey Bones is an all-American restaurant known for its house-smoked and fire-grilled menu, providing diners, endless opportunity to enjoy craft cocktails, local beers and a memorable dining experience. Boxcar had […]

The post Smokey Bones Bar & Fire Grill Opens in Bowling Green, KY! appeared first on Boxcar PR.

Fall in Love with Promotional Products

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)… [Read More]

The post Fall in Love with Promotional Products appeared first on Allegra Design Print Mail - Lexington, KY.

Interactive Social 4: Delivering Human-Centric Experiences

by Luther Andal @ AAF Lexington

Interaction fosters inspiration. Inspiration drives creativity. Join your fellow creatives on November 16 for AAF Lexington’s Interactive Social 4. And also to enjoy good food and drinks! This year’s guest speakers will include David Kohler,…

Do you have what it takes to be a Squad copywriter and storyteller?

by squadmarketing @ The Marketing Squad

The Marketing Squad is looking for a talented copywriter who loves to tell a story to grow a business. This teammate will eat, drink, and sleep the written word – a true wordsmith and storyteller with a knack for taking an angle and making a story. You can’t be scared of the following: Talking to […]

The post Do you have what it takes to be a Squad copywriter and storyteller? appeared first on The Marketing Squad.

Wow - Is it Thanksgiving Already!

by @ Fayette Heating and Air News / Blog


Really can't believe it's Thanksgiving already! Where has 2013 gone?  We have so many things to be thankful for....  We're going to list a few here... Wonderful Clients Great media partners and vendors Everyone in our "creative" network All the opportunities we have had to meet new people Our new bag baby Sydney Hall Adding Karlie to our team

​And last, but not least... Good Wine!

Thoughts on marketing that matters.

by nancy@groupcj.com @ Group CJ Lexington Kentucky

We have a passion for marketing that matters. We seek out important clients and causes we are proud to support and make them highly visible and relevant. For 25 years, we’ve been engaged in enterprises that directly or indirectly serve the cause of Lexington’s economic development by improving the quality of life which all of us enjoy. We're not just Continue Reading

AAF Lexington May Membership Mixer & 2017-18 Board Members Vote In

by Andrew Dyer @ AAF Lexington

AAF Lexington May Membership Mixer & 2017-18 Board Members Vote In: Wednesday, May 24, 2017 5:30pm-7:30pm Lexington Beerworks Join us May 24, for our May Member Mixer event that includes our annual business event to…

H&W Traditions: Company Over Coffee

by HW@dmin @ Harris & Ward

The post H&W Traditions: Company Over Coffee appeared first on Harris & Ward.

Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status, Looks Forward to 2017

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Scott Clark of BuzzMaven, Inc. has been granted the elite “Google Partner Specialist” status by the Mountain View, CA-based online marketing giant.  The program required completion of rigorous exams in Google’s Search, Display, Mobile, Video and Shopping ad networks as well as demonstrated high levels of client historical performance. Google considers the Specialist Partner status […]

The post Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status, Looks Forward to 2017 appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Tabula Rasa and Agency Life

by Zack Massey @ ZIPIE Advertising

We’ve been in our new office for a little over four months now. Building a new space from the ground up gave us an opportunity to intentionally shape our new office to reflect who we are and how we work—and...

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Inbound Marketing: What it is and why you should care

by Brooke Moody @ The Marketing Squad

Ahhh, marketing. Every company does it – whether it be through an entire department, a small team wearing multiple hats, a single person operating out of the supply closet, or an agency. And you, as a consumer, encounter marketing everyday. Marketing tactics range from old school mailers and yellow page ads to digital Inbound Marketing […]

The post Inbound Marketing: What it is and why you should care appeared first on The Marketing Squad.

How to Target 6 Online Shopper Personalities

by Jill Estep @ Sheehy

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? As more consumers shop from behind digital screens instead of in-store, identifying your customer base can be tricky. Liraz Margalit, customer experience psychologist at ClickTale, believes knowing who your customers are and targeting the right audience can […]

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Where is Spring?

by @ Fayette Heating and Air News / Blog


Been so crazy weather here in Central KY! The first day of spring was this week and we've been from sunny and 70's to snow! More snow next week.. Crazy! Been buys here at BAG. We've added a couple new clients and building several new websites. We are gaining a new person and losing a longtime BAG "girl" Barbara Huber.

Creative Convergence

by Jeff Ruth @ AAF Lexington

2017 AAF Lexington American Advertising Awards Registration is open! The American Advertising Awards (fondly referred to as the ADDY’s) recognize creative spirit in the art of advertising.  This year’s theme, Creative Convergence, celebrates the magic…

EKU / Corporate Support Specialist

by Jeff Ruth @ AAF Lexington

Eastern Kentucky University is looking for a Corporate Support Specialist to assist in securing public radio underwriting for the stations serving greater Lexington. The WEKU family of stations serves more than 65,000 listeners weekly with…

Right Place Media Celebrates 15 Years of Service

by Bill Rice @ Right Place Media

Lexington, KY – January 29, 2016 – Right Place Media, one of the largest independent media agencies in the Southeast, celebrates its 15th anniversary on Monday February 01, 2016. Headquartered in Lexington, KY, Right Place Media was founded on February 01, 2001 by CEO, President Joel Rapp.  Right Place Media offers expertise in traditional, interactive […]

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Alternatives to White Papers – Be a “Cheat Sheet Hero” with Sales Segmentation

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I agree with David Meerman Scott most white papers are pretty lame.  I think if most companies looked at analytics for these they’d see few actually reading what they poured hours of work into.  The content is too generic and too unfocused on the buyer’s needs.  Research has shown that building content and service bundles […]

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Secrets to Unlocking Creativity - Can you say: “Weekend Re-Creation?”

by @ Fayette Heating and Air News / Blog


 

Blogpost: Secrets to Unlocking Creativity FOR the workweek. 

Lindsay Kolowich 

 

Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone.

“Productivity” has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, rest and “re-create.”

But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. After all, w hen people are exhausted and burnt out, they become less engaged at work—and Gallup reports that engaged employees are a whopping 28% more productive than unengaged employees. (Not to mention they’re happier, more attentive, and more innovative.)

So, what are some ways you can make your weekends more productive, in every sense of the word?

Check out the list below for some ideas. Some of these are geared toward the more conventional definition of productivity, while others are biased toward giving yourself a break so you can be happier, more creative, and more efficient in the long-term.

(Note: If you’re finding you’re still working nonstop on weekends, check out our guide on how to be more productive to learn how to manage your time and maximize your workplace performance during the week.) You probably spend the majority of your workweek sitting at your desk or in conference rooms, slogging away at your day-to-day tasks. That’s why changing the types of activities you do on weekends can play a big role in both your level of happiness and productivity.

1) Use different skills than you use during the week.

Why? By changing the types of activities you’re doing, you can actually change the neurons firing inside your head. Using different neurons makes it easier for you to make different types of connections and associations. When composers get stuck writing a piece of music, for example, it’s not uncommon for them to switch to a different instrument to help get over their writer’s block. The different instrument helps them think about the “problem” in a different way.

Laura Vanderkam, author of the book What Successful People Do Before Breakfast, agrees, saying your weekends need to feel different from your weekdays. She suggests rotating in different activities and hobbies that you don’t have time to do during the week. Celebrity Chef Marcus Samuelsson plays soccer on the weekends, for example. And billionaire Warren Buffet plays the ukulele. Making time for hobbies and non-work activities can foster creativity, relieve stress, and make you a happier, more successful person. If you wake up on Saturday with a list of 20 to-do list items, you’re setting yourself up for failure. (Or at least for a whole lot of stress.) The key is to prioritize so you get the most important things done, not all the things done. That way, you allow yourself the time to do them well. 

2) Don’t try to do it all.

One technique for prioritizing your to-do list is called the impact vs. effort analysis. Here’s how it works: Before you begin a task, ask yourself how much effort this task will take, and what the immediate impact will be. This’ll help you quickly figure out which of the items on your to-do list will have the most immediate impact in the least amount of time.

For example, if you wake up on a Saturday and find your inbox is overflowing but you were hoping to bang out a blog post before lunch, run a quick impact vs. effort analysis in your head. You might realize that getting through 30+ emails takes a significant amount of effort, but actually has little impact on your success. Writing that blog post, on the other hand, requires more effort, but it carries a much higher impact.

“The early bird catches the worm” isn’t a common phrase for nothing. Practically every article out there on productivity says waking up early can help you get more done—provided you went to bed at a reasonable hour the night before. If not, it may be better to catch up on sleep. (See #6.)

3) Kick into gear first thing in the morning.

Either way, when you do get up, try to get up and out of bed as soon as you can. Mornings tend to be slower and lend fewer distractions, making it easier for you to get things done more quickly.

“I try to leave my house as early as possible,” says Leslie Ye, writer and editor for HubSpot’s Sales Blog . “That way, I get fresh air and don’t just sit on my couch all day.” “If I do an easy but rote chore right when I wake up, like clean the kitchen or empty the dishwasher, I’m usually really productive the rest of that day,” says HubSpot’s Director of Content Corey Wainwright. The idea is that, if you kick yourself into gear first thing in the morning, you don’t give yourself a chance to laze around—and you’ll put yourself in the mindset to get things done.

Alternatively, if you don’t have anything specific if you need to get done, sometimes the best thing you can do for your future productivity is to give your mind a break.

4) Give your mind a break.

After all, time off is good for your productivity and performance at work. Almost nine out of ten American workers feel like time off increases their happiness, and 91% of business leaders believe their employees return from breaks recharged and ready to work more effectively.

Ye likes to use weekends to get outside and get some fresh air. “Being in an office five days a week leaves me drained by Friday,” she says. “Taking the time to do an outside activity, even if it’s just taking a walk along the Charles River, helps me recharge and gives my mind a break.”

Meditating is another way to release your mind from stressors—and it happens to have extraordinary health and productivity benefits, like increased focus, reduced stress, and greater creativity. Plenty of successful people—Jack Dorsey, Rupert Murdoch, and Oprah Winfrey— all meditate daily.

If you’ve never meditated before, there are a few great apps that offer guided meditations, like Headspace (which gives you 10 free guided meditation sessions with the option of subscribing later) or Calm (which offers two-dozen guided meditation session ranging from a few minutes long to about 30 minutes long). Sleep deficit is a real thing. The downsides of sleep debt aren’t just that you’re tired all the time—chronic sleep debt raises the risk of obesity, heart disease, stroke, and diabetes. And in the short-term, lack of sleep can have significant effects on the hippocampus—an area of the brain involved in memory creation and consolidation.

5) Catch up on sleep.

The good news is, if you find yourself getting fewer than the recommended seven to eight hours of sleep per night, you can make up that debt on weekends. One University of Chicago study followed a group of student volunteers who slept only four hours per night for six consecutive days. All of the changes they experienced during that period of sleep deprivation—from high blood pressure to fewer antibodies to insulin resistance—were reversed when the students made up the hours of sleep they’d lost. So if you missed, say, ten hours of sleep over the course of a week, then add three or four extra sleep hours on the weekend, and an extra one to two hours to nights the following week—until you’ve repaid all 10 of those hours.  Don’t make this a habit, though. Try to factor those seven to eight hours of sleep per night into your daily schedule as much as you can. (Read more about the science of sleep here.) 

While you should use your workweek to nail the job you have, if you’re gunning for a promotion—or another job altogether—then why not use some of your weekend time learning the skills of the job you want? Learning a new skill or diving deeper into an area of specialization that’s growing might be just the ammunition you need to land that coveted position.

6) Hone a skill for the job you want. 

The skills you choose to work on will depend on the role you have your eye on. For example, if you want to move up as a digital marketer, you may want to improve your HTML/CSS skills, read up on trends in modern technology and emerging platforms, or brush up on your SEO knowledge. If you want to work for an agency, you’ll want to gain experience with cross-channel marketing, mobile marketing, and design. Want to be a CMO? Make sure you master personnel development—perhaps by taking on mentorship roles outside of work—as well as financial analysis and strategic thinking.

For more ideas on which skills to work on, here’s a list of 13 valuable skills you can learn for free.

Want to get your get her name out there as a thought leader and industry expert? Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership.

7) Write a guest post for a publication.

Each one has different requirements and submission instructions, though. While some require you to submit full articles, others accept topic pitches and are willing to work with you on an outline. To help you sort through these requirements, here are guest blogging instructions and guidelines for 11 top media outlets, including The New York Times, Business Insider, HBR.org, Mashable, and more.

If you want to write more regularly, consider creating a personal blog. The social publishing platform Medium is a great place to publish personal blog posts because it comes with a built-in audience. This is especially helpful for people who don’t have time to do a lot of content promotion. (Here’s a beginner’s guide to Medium to get you started.) Weekends are for stepping away from the daily grind, spending time with friends and family, doing things that make you smile, and generally keeping your work-life balance in check. These things may not necessarily boost your company’s profits by 200% or make you CEO next week, but that doesn’t make them any less important.

8) Pick at least one obligation-free day.

But some of you might find it hard to step away from all those obligations—work-related or not—for the entire two-day period. If that sounds like you, then try to choose at least one of the two days to remain totally obligation-free. Saturday is my no-guilt, 100% work-free day,” says Ye. “I don’t do any errands, chores, or open my work computer—I save that for Sunday. Giving myself one day a week to do exactly what I want with no guilt makes it that much easier to tackle my chores and errands the next day.” I find it harder to work efficiently on the weekends, simply because it feels like I have so much more time. But time can fly, and all of a sudden it’s 5:00 p.m. and I just spent the last several hours in limbo between getting work done and procrastinating hardcore.

9) If you choose to work, set a time limit.

When you literally reserve blocks of time to get specific tasks done, it can be much easier to focus and get your work done quicker—leaving you with more time to actually enjoy your weekend.

Emma Brudner, who manages HubSpot’s Sales Blog, uses laundry as a work timer when she works from home. ” I set mini-deadlines for myself corresponding to when I have to go downstairs to switch loads,” she says. “If I’m working on an article, I tell myself I’ll get to a certain point before the wash cycle ends. Then I set another goal for the dryer.”

Tyler Littwin, a content strategist and graphic designer at HubSpot, agrees it’s important to set a limit on work when you’re at home. “If you work from home full-time (or on a regular basis), it’s really easy to let your work life bleed into your personal life. Maintaining a boundary is important for both halves of the equation.”

Another handy trick? The laptop battery countdown. This one comes from Ginny Soskey, who manages HubSpot’s Marketing Blog. She suggests bringing your laptop with you to a remote location—like the coffee shop downstairs—without your computer charger. Then, aim to work until your computer dies. This is a way of gamifying your productivity, and it works: The pressure of a looming deadline can do wonders to keep you focused and working smarter.

Didn’t get as much done as you wanted to in your designated block of time? Forgive yourself, and then move on. The more you set these hard time limits for yourself, the more efficient you’ll get during your designated work time. Think about all the things in your home that you haven’t touched in months or years, but can’t bear to throw away. Those shoes you never wear anymore. That unopened kitchen gadget you got for Christmas three years ago. All those old notes and receipts you haven’t looked at in years.

10) Declutter your living spaces.

A lot of us simply have too much stuff. Why not spend some time over the weekend getting rid of it, little by little? Decluttering your living spaces will make you feel a lot better—especially if you can give some of those items to charity, or sell them online.

Donating is the easiest way to get rid of things without throwing it away. Start by finding the nearest Salvation Army or Goodwill or other local charitable organization. For the more expensive things—like that unopened kitchen gadget—try selling it. If you’re in the U.S., try using Craigslist for items you don’t want to ship, like furniture or other large items. For items you feel comfortable boxing and shipping, try eBay. You can also trade in old items like electronics on Amazon for Amazon credit. (For more ideas, here’s a great guide to decluttering your home from Lifehacker.)

Billionaire Richard Branson said, “It is amazing how focusing your mind on issues like health, poverty, conservation and climate change can help to re-energize your thinking in other areas.”

11) Volunteer.

Serving others has a long list of intangible benefits, like pride, satisfaction, accomplishment, connections with others, strengthening your community, and improving the lives of others. Nothing helps put things into perspective—and can make your problems seem a little smaller—than helping those less fortunate. Plus, along with social benefits, research shows there’s a strong relationship between volunteering and physical health, too.

Weekends are a great time to get involved in local and community volunteer events. If you don’t have a specific cause in mind, check out your local library, youth center, animal shelter, homeless shelter, or hospital to see if they’re in need of volunteers. VolunteerMatch.org is another great place to find good causes in your local community for a wide variety of time commitments. Sunday night blues are never fun. Instead of using those last few golden weekend hours to check through all your boring work emails, do something you’ll actually look forward to. For me, it’s watching Game of Thrones. For you, it might be reading a book, taking a run with your dog, meditating, or cooking a nice meal.

12) Do something fun on Sunday night.

Another idea is to take the time to reflect on the week gone by. Reflection is something you should be doing daily, but weekends are a great time to step back and think about what made you smile, what you’re grateful for, what you’ve accomplished, and how to make the next week even better.

“This extends the weekend and keeps you focused on the fun to come, rather than on Monday morning,” writes Vanderkam in her book. That way, you’ll go to bed with a calmer mindset, unperturbed by all the stuff you have to do the next day.

 

 

 

The Marketing Squad Is Out of Hibernation Just In Time For Spring

by Bryce Raley @ The Marketing Squad

We shut down the ole marketing engine a few months back. We posted about going black with our marketing back in the dead of winter. We had several good reasons. At the time, we were working nomadically in between our old office and our new one. We knew we’d be moving offices before March (almost […]

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When Is It Time to Rebrand?

by Adam Brown @ Shatterbox

When Is It Time to Rebrand? A company’s brand represents its core values and goals. It’s the answer to the question, “Who are you?” Brand identity is how that brand is brought to life, connecting a business to its customers through design. Over time, businesses change, they evolve. Knowing when …

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SET at Theatre Square: A New Restaurant Concept

by BoxcarPR @ Boxcar PR

With a brand new restaurant concept opening in historic Theatre Square in downtown Louisville, a local ownership group came to Boxcar to provide creative direction on the new logo for the restaurant called SET at Theatre Square. In addition, Boxcar worked with the ownership team on announcing the new concept to local media in April […]

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All Star Tint & Graphics – Huge WIN with ChartLocal!

by Chris Carlton @ ChartLocal

Mike Petty contacted ChartLocal Digital Agency to incorporate digital advertising into his marketing mix.  Realizing that his customers were more connected than ever before, and spending more time on Facebook than with any other ... Read More »

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Out and About in Lexington

by Katie McDaniel @ Wiser Strategies

The past couple of months at Wiser Strategies we have been very busy with video work, creating new collateral materials, enhancing digital marketing, as well as assisting with event planning for our clients. Although we have been busy with client work, we still make it...

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Can you believe October it’s already Oct. 18th!!

by @ Fayette Heating and Air News / Blog


Can't believe we're over half through October! The Halloween madness is starting to slow down and we are working on 2013 budgets for many clients. 2013!!! Hard to believe.

Facebook Announces Its Foray Into Sports

by Bita Fesharaki @ Right Place Media

Last week, Facebook announced the launch of Facebook Sports Stadium A new feature that provides an easy to use, central hub for sports fans to receive real time information about the games they are passionate about. This feature allows users to track, share and discuss games with their friends in a more engaging way than was […]

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AAF Lexington’s Convergence Series Happy Hour

by Luther Andal @ AAF Lexington

Wednesday, October 18, 2017 135 West Main Street, Lexington, KY 5:30pm-7:30pm Converge with your fellow creatives at one of Lexington’s newest hotspots, West Main Crafting, for our Convergence Series Happy Hour! The fun starts at…

A Beginner’s Guide to Shopper Marketing [Infographic]

by Scott Kuhn @ Sheehy

If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. There was a time when retail-marketing firms were quick to point out that their primary objective was to help get consumers in their clients’ front doors. Then, the onus was […]

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Muhammad Ali Media Information & Press Releases

by Danielle Roberts @ Boxcar PR

Muhammad Ali Related Press Releases (2016): Muhammad Ali Hospitalized – 6/2/2016 “The Greatest of All Time” Muhammad Ali Dies at 74 – 6/3/2016 Funeral Plans from The Muhammad Ali Family – 6/4/2016 Muhammad Ali Islamic Funeral Prayer Program Jenazah Scheduled at Freedom Hall – 6/6/2016 Muhammad Ali Memorial Ticket Information – 6/6/2016 Pallbearers announced for […]

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Shatterbox clients set to entertain

by Jeff Ruth @ Shatterbox

Looking for something fun to do in Lexington on Friday June 10th? Check out the Warehouse Block Party no. 2 on National Ave. from 5-9pm. There will be food, music, local shops, and more to help kick off the first of this summer series. Be sure to stop by and see our …

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Right Place Media

Right Place Media


Right Place Media

Right Place Media offers traditional, digital and direct response media services, including planning, buying, trafficking and campaign post-analysis.

Lexington KY Video Production Service News 2012 Archive.

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Lexington KY Video Production Service News 2012 Archive. Fall 2012 ON-LOCATION: US Marines Great American Rivalry Series Freehold, NJ. 11/22 NOW AIRING: kNOwMORE Episode 5 (Nonprofits & …

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Does Your Website Demonstrate the Perception You Want? Digital Tulip launches 3rd site in month of June

by kristylowery @ Digital Tulip

WomanKind Midwives https://www.womankindmidwives.com/ is the third website we have launched this month (in June 2016)!  We worked with Woman Kind to create a look that reflects their philosophies and culture of their practice…”unique patient driven birth experiences and healthcare that spans a women’s lifetime”….while keeping lead conversion in mind.  We invest countless hours in our projects to help our clients tell their stories and reach their target audience online. Additionally, we set up a secure online payment option for patients who prefer to pay their bill online. As we’ve said before…a modern, user-friendly site is the first step for a successful marketing campaign.  Your…

WebMedley is Now Part of Fusioncorp Design™!

by Bill Dotson @ WebMedley

WebMedley is now a part of Fusioncorp Design™. Fusioncorp is another Lexington-based digital marketing company. You can learn more about the company by viewing [...]

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2015 AAF Lexington American Advertising Awards

by Jeff Ruth @ Awards – AAF Lexington

Heart & Soul 2015 AAF Lexington American Advertising Awards The American Advertising Awards (formerly the ADDY’s) recognize creative excellence in the field of advertising. The winners of this year’s Lexington American Advertising Awards will be…

Small Business SEO Tips: 7 SEO Action Steps Your Company Can Take to Increase Your Website’s Rankings and Revenue

by Roman Randall @ Summit Digital Marketing

Summary: Small business SEO (search engine optimization) is a loaded topic, but it doesn’t have to be overwhelming. There are fundamentals that every small business can implement (and aren’t too difficult). Read below for seven small business SEO action steps you and your staff can take this week. Search engine optimization (SEO) is like exercising: You can […]

It’s November already!

by @ Fayette Heating and Air News / Blog


Happy November All! We survived Halloween - LOL!! Was a busy season for us and our Halloween Express clients. Hope you all had a wonderful holiday. TODAY - we were test subject for the new Josie's on 68! Food was wonderful and glad to help test for them. Opening later next week. Hope to see you there!!

Centre College Football Mural

by BoxcarPR @ Boxcar PR

Boxcar recently completed the design of a wall mural at Centre College in Danville, KY. The athletic mural spanned 625 sq. ft. in the college’s football gym. Our graphic designers incorporated Centre’s athletes, school quotes and past championships and participations into their design. The mural “pops” off the wall and and celebrates the success of […]

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Hia Magazine

by Newview @

Model Ruby K. showcases luxury fashion in a new Marie Antoinette-inspired editorial in Hia Magazine! Working internationally, Ruby is signed to agencies in London, Milan, Paris, and Miami.    

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Izzy Cable Joins Shatterbox as Graphic Designer

by Adam Brown @ Shatterbox

Ms. Izzy Cable has joined the Shatterbox as graphic designer and creative team member. “Izzy is a tremendous asset to the growing team at Shatterbox. She will work alongside our talented and experienced art director Adam Brown to provide complete creative solutions for our clients. Her attention to detail, quality-driven …

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Welcome Jordan

by RunSwitch PR @ RunSwitch PR

RunSwitch extends a big welcome to another summer intern, Jordan Shellhaas. Learn more about Jordan below. Name: Jordan Shellhaas Hometown: Louisville, Kentucky College/Year/Major: Recent graduate of University of Kentucky, 2017, Integrated Strategic Communication What part of your internship are you most excited about? In this field, networking is a necessity, and luckily my favorite thing to…

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Obsessing Over Value

by dcaldwell @ Balance Creative

Recently I came across a very interesting article — 7 Essential Habits of Successful Business Owners. It was a great piece. However, buried inside that article was an even more interesting piece of information (that I almost overlooked) that has me doing some thinking lately. So glad I didn’t miss it.  If considered, it could potentially change the way we creative professionals […]

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Home - Bullhorn

Home - Bullhorn


Bullhorn

We build confident brands with language and design.

Video Production Service Kentucky News 2010 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Video Production Service Kentucky News 2010 Archive. Fall 2010 ON-LOCATION: Great American Rivalry Football: Easton, PA November 25. NOW AIRING New :30 TV Spot for Lexington Overstock Furniture. DISS …

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Welcome to The Squad, Matt!

by squadmarketing @ The Marketing Squad

If you haven’t noticed, The Squad has grown a lot this summer. We’ve already introduced you to Glenn and Michalah, and today we want to introduce you to Matt, our newest Squad member and Web Developer. Matt hails from the dark, cold lands that are Upstate New York. He moved to Kentucky for college and […]

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RunSwitch PR Hosting Media Filing Center At Annual Fancy Farm Picnic

by RunSwitch PR @ RunSwitch PR

RunSwitch PR Hosting Media Filing Center At Annual Fancy Farm Picnic (Fancy Farm, Ky.)- RunSwitch PR, Kentucky’s largest public relations and public affairs firm, will host the official media filing center at the 2017 St. Jerome’s Fancy Farm Picnic.  This is the fourth consecutive year that RunSwitch PR has hosted the filing center for credentialed members…

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Doe-Anderson Advertising | Louisville, KY

Doe-Anderson Advertising | Louisville, KY


Doe-Anderson Advertising

At Doe-Anderson we have been helping our clients compete and win since 1915. We move brands where customers are headed – before everyone else gets there.

From College to Career

by Tanner Chaney @ Shatterbox

As the end of my senior year loomed, I began to agonize over what would happen after I walked across the stage on graduation day. My spring internship was ending the same week as school, so I would be going from frantically busy to worryingly complacent in a matter of …

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The Importance of Video Marketing

by Rosie Ecker @ Wiser Strategies

People have become increasingly attracted to Instagram in recent years, particularly millennials. It’s quick because it primarily uses photos and has less text than Facebook or Twitter. Not to mention it evokes everyone’s artistic side with filters, borders and editing tools. Recent studies have shown...

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Examine the Old and Plan for the New

by kristylowery @ Digital Tulip

As we approach a brand new calendar year, it’s beneficial to set aside time to examine what has worked for us personally in 2016 and what we can do to better ourselves in 2017. This type of examination holds many benefits for a business as well. As you examine your company’s social media/digital marketing plan for the new year, delve into the analytics to see what’s worked and what has not. For example: Facebook provides extremely detailed analytics. You are able to access metrics that show the Actions on Page (the number of times people have clicked a call to…

Five Little Reasons - And One Big One - To Hire an Ad Agency Part 2

by @ Fayette Heating and Air News / Blog


4. You don’t want to spend all your time wrangling freelancers.  I’m the last person in the world to bag on freelancers. I used to be one. I’d encourage anyone who wants the freedom of a freelance career to give it a go. It’s not for everyone but, for a great decade, it sure was for me. 

It’s also likely that you can get really good freelance marketing help for less than you’d pay an ad agency for the same work. Freelancers have lower overhead. 

But hiring and coordinating freelancers can be a hassle. With an ad agency, you ideally have a single point of contact - an account executive - you can lean on to coordinate getting all your work done. Having a great account executive you can rely on to oversee your advertising business can save you countless hours you’d otherwise spend bringing together the right team for each part of the job and keeping your projects moving. Ask anyone who’s ever had one: a great AE is worth his or her weight in the paperwork you don’t have to do to coordinate your advertising efforts. 

5. You want to do the best advertising you possibly can.  If you think any advertising is good advertising, you may not need an agency. If you want to shake up your market and rocket your company to power, influence, and wealth - and you’re committed to expending the brainpower, time, and money to do the advertising it takes to help you get there - you probably need an ad agency. 

All of which brings me back to my first thought: The reason you hire an ad agency is that we’re professionals. We’re really good at this stuff. When you invest the time and money in great advertising, it works. 

You want your advertising to work? Hire a great ad agency and trust them. That works. 

The Olive Bar & Gift Shop – Targeted AD Campaign Success!

by Chris Carlton @ ChartLocal

ChartLocal Digital Agency helped Olive Chattanooga owner, Josh Ferguson, invest his advertising dollars more efficiently than ever before.  By running Facebook ad campaigns that targeted people within a 1 mile radius of the store, ... Read More »

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Welcome to 2015!

by @ Fayette Heating and Air News / Blog


2015...

Wow it makes a personal milestone for me... 30 years in the advertising and marketing business!  Yes, go ahead with the OLD jokes!  A lot has changed in the last 30 years, and I continue to work hard at keeping "ahead of the curve" on the latest trends. I'd like to thank everyone who has helped me get to this milestone in my career - all the clients, employers, mentors, managers, co-workers, employees, interns and family who have been with me along the way. I've learned so much from all of you. Looking forward to being here for MANY more! 

  "I'm still Learning"  -Michelangelo at 87

HAPPY NEW YEAR to everyone!

​Susie

Zipie’s March Badness

by Zack Massey @ ZIPIE Advertising

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August is Here - BAG in full press mode!

by @ Fayette Heating and Air News / Blog


It's August - school is starting, car dealers hare having model year end clearance sales and Halloween is in full swing. As always, August is a busy month at Brand Advertising Group. AND we are expecting a new BAG baby in October, (Yes - in case you had not heard, Jamie is having a baby girl the first of October!).  We are so blessed to have such great clients, many who have been our partners for a long time, and continue to add new clients and new web/online partners.  Are you looking for a new marketing partner?  Call and see what unique way we can ramp up your marketing efforts!  859-293-5760

VIDEO INTRODUCTIONS

by prospermg @ Lexington, Kentucky Video Production Services

PROFESSIONAL ONLINE VIDEO INTRODUCTIONS Please watch some of the samples from a few of our successful client projects. Hover over the slider to reveal custom video services description. Move cursor off slider to hide captions. Introducing POVI! A unique marketing tool for professional services including physicians, specialists, dentists, attorneys or …

The post VIDEO INTRODUCTIONS appeared first on Lexington, Kentucky Video Production Services.

Brittney Edwards, Frontier Nursing University

by Jeff Ruth @ AAF Lexington

Our newest AAF Spotlight is longtime AAF member Brittney Edwards, Director of Marketing and Communications at Frontier Nursing University. We sat down with Brittney to talk about AAF, her role at Frontier, and her career.…

Get Found Online: How Small Businesses and Nonprofits Can Improve Their Online Presence.

by Bailey Brown @ Summit Digital Marketing

In 2016, the verb “to google” was finally added to the Oxford English Dictionary, despite years of consistent use. Each year, Time Magazine releases a list of the most “googled” terms for that year. This list in 2016 contained words such as Trump, Hillary Clinton, Prince, Hurricane Matthew, and Pokémon Go. If you find yourself […]

New Image Spot for Rocky Top Chrysler Jeep Dodge

by @ Fayette Heating and Air News / Blog



Premiere of the new Rocky Top Chrysler Jeep Dodge Ram image spot for their "Advantage" campaign. Rocky Topis in Kodak/Sevierville, TN - just outside of Knoxville.

5 ways to Measure the Effectiveness of your Social Media

by @ Fayette Heating and Air News / Blog


​Across the board, social marketers and CMOs alike view social media as the marketing channel with the greatest ability to drive both of the major directives of any marketing team:

1. To be the steward of the BRAND

2. To allocate budget according to fan DEMAND

To be a steward of the brand: Creating brand awareness and protecting brand’s reputation -  • To drive demand: Generating revenue opportunities and retention of current customers 

• In order for social media to successfully fuel these two components, marketers need to understand how to measure success in each. 

• On the revenue side, this means understanding conversions, attributing value to each post and link. This isn’t easy, but there’s an end-point. You’re connecting the dots between activity and purchase. On the brand side, it’s more nuanced than that, because there isn’t an end point. Over 2 billion people are active on social media, and not all of them know your brand. 

Ever Sent or Received a Password via Email?

by Bill Dotson @ WebMedley

Admit it: You’ve sent a password via email. You’ve probably also had emails sent to you containing usernames and passwords. Emailing passwords is a [...]

The post Ever Sent or Received a Password via Email? appeared first on WebMedley.

Which New Retail Trend Will Increase Your Retail Efficiency?

by Scott Kuhn @ Sheehy

Just when we started to settle into the fact that consumer data is readily available with a simple click, technology upgrades again. Emerging as one of the top 10 retail trends for 2016, in-store voice-enabled search is on the path to revolutionize the way shoppers engage with their favorite businesses. When shoppers use voice technology […]

The post Which New Retail Trend Will Increase Your Retail Efficiency? appeared first on Sheehy.

Hamburg Journal Business Updates

by Hamburg Journal Staff @ Hamburg Journal

News GreenBox, a Lexington HVAC and plumbing company, has made the 2017 Inc. Magazine’s 5,000 list of the fastest- growing private companies in America. The list represents the most comprehensive look at the most important segment of the economy – America’s independent entrepreneurs. Gwen Riley, president and founder of GreenBox Heating and Air, Plumbing, and […]

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Welcome to 2013!

by @ Fayette Heating and Air News / Blog


Welcome to 2013! Looks like 2013 is going to be a great year. Our clients are excited about a new year - new creative strategies coupled with target specific marketing plans should equal a BIG year for all. We're looking forward to sharing some of the new creative!!

Welcome to The Squad, Courtney!

by squadmarketing @ The Marketing Squad

The Squad is excited to introduce our newest team member, Courtney Nappo! Joining our team as a social media maven, Courtney is a lover of all things social and one week in she’s rocking social media management with flavor and fun. Courtney, a University of Kentucky graduate, is passionate about research and problem solving, and […]

The post Welcome to The Squad, Courtney! appeared first on The Marketing Squad.

BuzzMaven - The SEO and SEM Consultancy of Scott Clark

BuzzMaven - The SEO and SEM Consultancy of Scott Clark


Scott Clark - SEO, SEM, ORM and Content Marketing

BuzzMaven - The Web Marketing and SEO Consultancy of Scott Clark

What Can Building a Lookalike/Custom Facebook Audience Mean for Your Business

by kristylowery @ Digital Tulip

Are you utilizing Lookalike Audiences and Custom Audiences on Facebook? If not, you should be… We’re seeing some pretty awesome conversion results! Lookalike Audience is a new Facebook tool that allows you to reach more people who likely share the same interests in your business as other people, similar to them, already do! When a Lookalike Audience is created, you choose a custom audience, your pixel data, your mobile app data or fans of your page, and Facebook identifies the commonalities of the people in it. Then, you can see the people, in the areas that you choose, who share…

International, Multi-lingual, Original, Unforgettable

by Zack Massey @ ZIPIE Advertising

Branding a multi-national company from an ocean away   Let’s talk about branding for a minute. Coming up with an identity for a new business isn’t a low-pressure situation—you’re tasked with creating a personality, a first impression, something that’s going...

The post International, Multi-lingual, Original, Unforgettable appeared first on ZIPIE Advertising.

Consumers Use Ad Blocking To Voice Concerns: Time For Us To Listen

by Bita Fesharaki @ Right Place Media

Ad blocking technology has been available to web users since the early 2000’s. Until recently, only a small percentage of consumers utilized ad blockers and those who did tended to be more tech-savvy than the general population. However, as mainstream companies such as Google and Apple have begun to make ad blockers easily accessible to […]

The post Consumers Use Ad Blocking To Voice Concerns: Time For Us To Listen appeared first on Right Place Media.

Kentucky Video Production Service News 2014 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Kentucky Video Production Service News 2014 Archive. Fall 2014 WATCH: KTIA Traverse Awards videos produced by PMG. WATCH: TSI America Website Promo produced by Done In …

The post Kentucky Video Production Service News 2014 Archive appeared first on Lexington, Kentucky Video Production Services.

And the winner is…

by Jeff Ruth @ Awards – AAF Lexington

The 2015 AAF Lexington American Advertising Awards were a huge success this year. Agencies from all over gathered at the historic Lyric Theatre to see if they would be taking home the gold. Big winners…

Creepy but Effective, Retargeting Works!

by Chartlocal Digital @ ChartLocal

You have probably noticed ads for something you’ve been looking at following you around the Internet once you’ve left a website.  How does that work? You are doing some online shopping and see something ... Read More »

The post Creepy but Effective, Retargeting Works! appeared first on ChartLocal.

Creative Marketing Agency | Lexington, Kentucky

Creative Marketing Agency | Lexington, Kentucky


Serif Group

Serif Group is a creative marketing agency in Kentucky offering high quality work and outstanding customer service specializing in out-of-the-box solutions.

Streaming Video: It’s Time to Get Serious

by Liz Fenner @ Right Place Media

It’s time to get serious about streaming video. With TV streaming services gaining momentum, cross-training between traditional TV buyers and digital buyers has become more important than ever. As an agency, we have long felt the most effective media plans have a strategic mix of traditional and digital media buys. But with OTT breaking the […]

The post Streaming Video: It’s Time to Get Serious appeared first on Right Place Media.

Building Your Business for the Long Haul

by Jay Stewart @ The Marketing Squad

Building a meaningful and sustainable organization that will impact your community, your industry, and the lives of those around you is a marathon and not a sprint. Even in our fast pace, technology-driven world, slow and steady still wins the race. Of course slow is relative. However, steady is essential for success in the “long […]

The post Building Your Business for the Long Haul appeared first on The Marketing Squad.

WEBINAR: Zero Moment of Truth Training

by Stephen Dennis @ ChartLocal

As with many marketing practices, you can choose to read a fistful of blogs, or read some books! Google’s ‘Winning the Zero Moment of Truth’ is available to download for free here. So don’t take my ... Read More »

The post WEBINAR: Zero Moment of Truth Training appeared first on ChartLocal.

The Marketing Squad

The Marketing Squad


The Marketing Squad

Marketing agency specializing in digital marketing strategies with a focus on inbound lead generation.

Cable TV Advertising, Online and Mobile Advertising | Viamedia

Cable TV Advertising, Online and Mobile Advertising | Viamedia


Viamedia

Viamedia is the leading independent cable advertising management company in the US. Providing advertising solutions for cable tv, online and mobile.

2016 at Zipie

2016 at Zipie

by Zack Massey @ ZIPIE Advertising

  As is traditional, we’ve spent the first few weeks of 2017 looking back at the year that was. Not because we’re in an especially reflective mood, but because we’ve been in a mad, panicked dash to get our ADDY...

The post 2016 at Zipie appeared first on ZIPIE Advertising.

Proud of this Work!

by @ Fayette Heating and Air News / Blog

​

We are so proud of this project we did for Kentucky Children's Hospital!! 

Kentucky Professional Video Production News 2013 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Kentucky Professional Video Production News 2013 Archive. Fall 2013 WATCH: COS NYT Best Selling Author Christine Feehan’s New Web Series produced by PMG. WATCH: Parkway Baptist Church’s …

The post Kentucky Professional Video Production News 2013 Archive appeared first on Lexington, Kentucky Video Production Services.

One Proven and Effective Way to Generate More Leads Online

by Roman Randall @ Summit Digital Marketing

Did you know that businesses with 31 to 40 landing pages get seven times more leads than those with only 1 to 5 landing pages? (Source: HubSpot) When you have more landing pages, you create more opportunities to generate leads. Think of it like doors on a building: the more doors a building has, the […]

The Art and Science of Listening…or, Is your Agency really giving you what you asked for?

by @ Fayette Heating and Air News / Blog


Does your current agency REALLY listen to your needs or, do they have another agenda?

Guest Commentary: Rick Stafford - Brand Advertising Group. a.k.a. “bag boy”

     Several years ago I went to purchase a car at a local dealership. I had a basic idea of what I was looking for: brand, model, color, extras and cost. So, I get to the dealership, I am assigned a sales person, they ask a few benign questions to “qualify” me while we take a walk around the lot. At this point all was good; I thought that this person had my best interests in mind and would lead me to the car of my dreams - NOT! In fact, I saw the car I wanted and could afford while we were walking around the lot, but as I approached it, the sales person said: “Oh no, that’s not the one you are looking for; the one you are looking for is over here!” Somewhat puzzled, I looked at the salesperson and said: “Well, based on what I just told you, THIS is the car I think best meets what I want and what I am looking for.” The Salesperson, this time a bit more firmly said: “Well I really think the one you are looking for is right over hear.” Sadly, rather than resist, I relented and went to look at HIS vehicle. It was not at all what I was interested in, in the least!  This game of cat and mouse went on for a while, and I might add - on more than one occasion and more than one dealership over the years. More times than not, I would get to the point of exasperation, get up and tell the salesperson “Thank you,” while scurrying out the door with said salesman and manager in tow saying something like: “I don’t understand, I thought we had a deal, come back and give us a chance!” They had their chance all right, and I was taking my chance to escape before they got their hands on my wallet! 

     Turns out that in many cases, particularly with cars that are considered older stock, there is an extra incentive to sell a particular vehicle NOT necessarily for the benefit of the customer, rather to the benefit of the dealer and the pocket book of the salesperson…I should have guessed. Agencies and other entities can often do the same: allow us to believe we are headed one direction while they are trying to steer us to a different path. So much non-sense in business today, in relationships and just basic communication becomes futile if not frustrating, simply because we do not ACTIVELY LISTEN to what the other person is REALLY trying to say. Think about it- I find myself resorting to putting what the other person is saying on hold while thinking about what my next point or rebuttal is going to be; have YOU ever done that? I thought so.

   People, much more knowledgeable about such things than I, say up to 66% of our first impressions are wrong, WHY? Because we assume everyone does or should think like we do, which of course is either wishful thinking or insanity. Very seldom will we find anyone we become friends or do business with that agrees with us even small percentage of the time. And almost always, when there is a breakdown in communication, it is because we either DO NOT listen or, LISTEN with ulterior motives. ACTIVE LISTENING includes keeping an open mind while the other person is speaking, giving the benefit of the doubt, and believing that the client you seek is telling what they want and possibly how, despite the fact they may not be an expert on the subject matter and you might be. ACTIVE QUESTIONING implies lots of questions; specific, pointed and direct repeated back verbatim for clarification, for instance: “If I understand you correctly, this is what I am hearing YOU say, is that correct?” How many arguments and misunderstandings (and possibly wars and divorces) could be avoided if we simply slow down, ask more questions and put ourselves in the client’s shoes?

  One last thought, often it is not WHAT we say as much as HOW. Depending on how you are wired and your background i.e. family, culture, gender, age, education, life experience and the like…HOW you say something or ask a question can many times be more important then the words we use. Again, by several folks who are much smarter about these things, one study showed we interpret what other say when face to face by: 

Body Language (How you carry yourself) 55% Tone of voice (Awareness is key) 38% Words we use (Choice thereof) 7%

  Let that settle for a moment, the conclusion of this study was HOW you say something is FAR more important than WHAT you say…something politicians have known for ages. On the phone we need to be aware (all the more) of what we say and the tone we use:

Tone of Voice: 86% Words we use: 14%

BOTTOM LINE: Does your current agency ACTIVELY listen? Do they ACTIVELY question? Are they sincere and responsive, do they honor you as a client by taking YOUR wants, needs and desires into account? Or, are they trying to sell you a “car” that benefits their pocketbook, rather than your business and best interests? If not, it might be time for a change…and you can always be assured that with us, it is always in the B.A.G!

Pokemon Go- The Marketing Potential Within

by kristylowery @ Digital Tulip

So you’ve probably seen people shuffling around furiously over the past week and a half, swiping at their phones and you’re just sitting there like “What’s going on, what do they know that I don’t?”  For those not yet in the know, never fear, here’s the long story- somewhat short. Pokemon Go uses your phone’s GPS and camera to turn the real world into an “augmented reality” game. Essentially our world becomes a massive hunting ground for the iconic creatures, but also transforms local landmarks and businesses into Pokestops and Pokemon Gyms, which are hot spots where you can collect…

Pick of the Week – Friday, October 6th

by Amanda Laborio @ Right Place Media

Marketing, advertising included, relies on frequent evaluation and optimization of tactics. In the post below from Forbes, see how to get started with utilizing analytics to create a baseline for your campaigns and determine effectiveness in the future. Here at RPM, we enjoy working with our clients to set clear objectives, optimize campaigns, and utilize […]

The post Pick of the Week – Friday, October 6th appeared first on Right Place Media.

In Relentless Pursuit of Excellence…

by @ Fayette Heating and Air News / Blog


Excerpted from: Wiley Publishers, The Art of Client Service: The Classic Guide, Updated for Today’s Marketers and Advertisers, 3rd Edition by Robert Solomon. Copyright (c) 2016 by Robert Solomon. All rights reserved. This book is available at all booksellers.

​Maurice Levy, the chair and CEO of the French holding company Publicis, is reputed to have said about new business, “You never really know why you win; you never really know why you lose.” I have no idea if Levy actually said this, but no matter. I believe it to be true. 

I have been on the receiving end of many a condolence call from the prospective client that goes something like this: “You and your team were great, really great, and it was a hard, really, really hard decision, but we’ve decided to go in a different direction. But let’s stay in touch.”

And there have been a few occasions when I received this kind of call: “You and your team were great, really great, and it was a really, really hard decision, but we’ve decided to go with you and your team. When can we get together to kick things off?”

The difference between winning and losing is often the thinnest of margins, and there are so many variables in play when you pursue a new client - money, the work, the people, the politics, did I say money - it is impossible to know exactly how you won or lost. My agencies have done extraordinary work for prospective clients and lost. My agencies have done average work for prospective clients and won. I had one prospective client tell me our agency didn’t understand their business and that’s why we lost. I had another prospective client tell me we understood their business so well that’s why we won. 

In a new business effort in which there might be anywhere from 3 to 10 finalists, how do you avoid becoming one of the silver medalists? How do you walk off with that one gold medal? With new business, there might be as many pieces of advice - some wise, others not so wise - as there are agencies, but I think there are three relatively simple rules to follow: 

1. Be ruthless about the accounts you pursue - You want to avoid the long shot opportunities and focus instead on those in which you have a reasonable chance to prevail. The key to winning is less about the accounts for which you decide to compete, and more about the accounts for which you decide not to compete.

2. Once you’re in, go all out - If your agency is selective about the accounts and clients it chooses to pursue, it should be better able to devote the time, attention, and resources necessary to compete effectively. They follow every step included in the previous chapter. They leave everything on the field. I was in a pitch once for a major financial services account. The agency I was working with was eliminated; the client chose another shop. But at the proverbial eleventh hour, a very senior client person stepped in and steered the account to an agency that also had been eliminated, proving once again that, in new business, relationships matter.

3. Pay attention to relationships - It’s easy to say the clients decision will be based on strategy, the ideas, and the work, and I know of no clients who willingly will admit to choosing an agency because they felt comfortable with the people they interacted with during the pitch process, but do not underestimate the power of personal connection.

PROFESSIONAL VIDEO SERVICES LEXINGTON KY

by prospermg @ Lexington, Kentucky Video Production Services

PROFESSIONAL VIDEO SERVICES LEXINGTON KY The Prosper Media Group incorporates a full service production facility that is dedicated to providing video production services of the highest quality and standard. Our creative team has over 40 years of combined production experience within a variety of multimedia formats, including marketing, writers, videographers, …

The post PROFESSIONAL VIDEO SERVICES LEXINGTON KY appeared first on Lexington, Kentucky Video Production Services.

Chef Tom – How to (deep) fry corn

by Hamburg Journal Staff @ Hamburg Journal

BY TOM YATES In my book, summer kicks off when roadside corn trucks dot the rolling country roads and  flat bed trucks, stacked high with corn, back into stalls of the farmers market. Caught up in the corn frenzy, wispy silks fly through the air and float gently to the ground as people tear back […]

The post Chef Tom – How to (deep) fry corn appeared first on Hamburg Journal.

19 Surprising Words That Increase Reach!

by Chartlocal Digital @ ChartLocal

Thank you to Socially Stacked for this fantastic infographic! Your choice of wording can improve the likelihood of your social media posts getting shared or engaged with. In fact, there are certain words that ... Read More »

The post 19 Surprising Words That Increase Reach! appeared first on ChartLocal.

Four AdWords Management Tips That Will Boost Your ROI

by Roman Randall @ Summit Digital Marketing

Are you dissatisfied with your Adwords ROI, but don’t have a ton of time to manage and optimize your ad campaigns? If so, these four proven and practical AdWords management tips below will help you. Implement them and improve your conversions, stop wasted ad spend, and boost your AdWords return on investment. Exclusive Bonus: Get […]

Studio 34 Productions

Studio 34 Productions


Studio 34 Productions | Advertising Agency, Lexington, KY

Studio 34 Productions is a full-service marketing, advertising and design agency specializing in the Thoroughbred racing, sales and breeding industries.

New Client - Legacy Nissan

by @ Fayette Heating and Air News / Blog


Excited to Announce our newest client - Legacy Nissan in London, KY. Welcome!!!

Google MyBusiness – Bulk Management Panel Discussion

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I was honored to be part of a LocalU Hangout with some of the web’s leaders in local SEO:  Andrew Shotland & Dan Leibson of LocalSEOGuide, Alexis Gui of Sim Partners, Tim Grant of Gamma Partners, Rory Scherer ofDAC Group, and Mike Blumenthal. This recording (and transcript) includes a lot of tips related to guidelines, obstacles […]

The post Google MyBusiness – Bulk Management Panel Discussion appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Tips for Running a Facebook Contest

by Chartlocal Digital @ ChartLocal

Running a contest on Facebook presents a wonderful opportunity to reach more potential fans, and grow your social media following. By following some of these best practices — you’re sure to have a successful ... Read More »

The post Tips for Running a Facebook Contest appeared first on ChartLocal.

Value in Video- How to Incorporate Videos Into Your Social Media Even When You Hate the Camera

by kristylowery @ Digital Tulip

So we all know that video’s are a hit on social media. Maybe you’re not a fan of appearing on camera but really want to use video as a marketing tool. We’re going to give you a couple of helpful tips to do just that! 1. Figure out what story you want to tell to your audience and what kind of video would be best to do so. A basic video explaining what you do is a good idea, especially if you’re a new business. You can tell the story behind the camera or have someone else do so if…

Mightily Awarded Louisville Ballet Account

by busted@mightily.com @ Mightily

The final decision for the Louisville Ballet’s new brand advertising agency came down to Fieldtrip and Mightily. “Mightily came with a vision. They showed us something we didn’t know we needed or wanted,” said Cherie Perez, marketing director of the . . .

The post Mightily Awarded Louisville Ballet Account appeared first on Mightily.

March Madness is Here!

by @ Fayette Heating and Air News / Blog


Finally, March is here! The Cats are the number one seed in the NCAA Tourney plus Louisville, WKU and Murray all made it to the big dance!! It's madness here at BAG too. Getting a couple new clients on board (announcement soon) in addition to gearing up for the Home and Garden & Flower Show.

HOW TO MAKE VIDEO USING MOBILE PHONE

by prospermg @ Lexington, Kentucky Video Production Services

TELEVISION PROGRAMMING MADE POSSIBLE BY:        LESS is MORE Welcome to the NEW Prosper Media Group, Inc. quarterly project newsletter, your source for video tech info, how-to, tips, DIY, as well as programming information for our EMMY-nominated educational television series, Downstream and kNOwMORE. We’re only sending this keep …

The post HOW TO MAKE VIDEO USING MOBILE PHONE appeared first on Lexington, Kentucky Video Production Services.

ChartLocal Digital Marketing Agency - Wilmington, NC - Chattanooga, TN - Macon, GA - Columbus, MS - Gulfport, MS - Lexington, KY - ChartLocal

ChartLocal Digital Marketing Agency - Wilmington, NC - Chattanooga, TN - Macon, GA - Columbus, MS - Gulfport, MS - Lexington, KY - ChartLocal


ChartLocal

ChartLocal Digital Marketing Agency helps small businesses in Wilmington, NC - Chattanooga, TN - Macon, GA - Lexington, KY - Columbus, MS - Gulfport, MS

Defining Social Signals

by HW@dmin @ Harris & Ward

Social signals in Search Engine Optimization refer to the impact your social media can have on your search rankings. The impact is two-fold. First, your social media accounts serve as a directory, allowing people to look up your business and get more than just your address. This directory effect makes customer reviews posted to your […]

The post Defining Social Signals appeared first on Harris & Ward.

How Do You Rebrand a Non-Profit That Has a Wide Range of Services?

by Katie McDaniel @ Wiser Strategies

In March 2014, Community Ventures reached out to Wiser Strategies to help update their brand. They had previously worked with other firms, but felt they were not adequately capturing the company’s essence. Nancy Wiser, our president has always said, “we may not immediately give the...

The post How Do You Rebrand a Non-Profit That Has a Wide Range of Services? appeared first on Wiser Strategies.

Looking for a Public Relations Firm in Kentucky?

by Nancy Wiser @ Wiser Strategies

Would you like to be more successful in reaching your goals? Are you wondering if public relations might help? Maybe public awareness of and confidence in your company are not what you want them to be. Perhaps you wonder if your marketing and communication investment...

The post Looking for a Public Relations Firm in Kentucky? appeared first on Wiser Strategies.

Lexington Kentucky Video Producer Job Opening

by prospermg @ Lexington, Kentucky Video Production Services

Lexington Kentucky Video Producer Job Opening Read below for more about Lexington Kentucky Video Producer Job Opening with Prosper Media Group, Inc. in Lexington, Kentucky. Contact us for more info. Associate Video Producer. (Full Time) Seeking determined, aggressive, organized, punctual and most importantly creative video editor/producer. Good writing and communication skills as …

The post Lexington Kentucky Video Producer Job Opening appeared first on Lexington, Kentucky Video Production Services.

Moroch Partners | Independent, Integrated Marketing Agency

Moroch Partners | Independent, Integrated Marketing Agency


Moroch Partners

We are a Dallas-based full-service independent marketing and communications agency, boasting a 34 office footprint in the U.S.

RECORD OLYMPICS AD REVENUE EXPECTED DESPITE MANY CONCERNS

by Bita Fesharaki @ Right Place Media

By Bita Fesharaki With under 4 months left to the Rio de Janiero Olympics, NBC is about to break advertising sales records despite concerns in Brazil about the Zika virus, corruption, political turmoil, and high crime rates. Last month, Advertising Age reported that NBC had passed the $1 billion mark in national ad sales across […]

The post RECORD OLYMPICS AD REVENUE EXPECTED DESPITE MANY CONCERNS appeared first on Right Place Media.

Lost Generations Threaten America

by RunSwitch PR @ RunSwitch PR

Lost Generations Threaten America By: Scott Jennings There’s something bugging me about the Charlottesville white supremacists: why weren’t these guys wearing masks? Thousands of people with views repugnant to most of us felt no compunction about marching through the Virginia countryside, spewing hatefulness and flashing Nazi salutes like the enraptured crowds you see on a…

Read More →

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Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct… [Read More]

The post Simple Ways to Personalize Your Multi-Channel Marketing Campaigns appeared first on Allegra Design Print Mail - Lexington, KY.

Why with Brand Advertising Group…it’s in the B.A.G.!

by @ Fayette Heating and Air News / Blog


​By: Drew McLellan 

Despite their best efforts to stand out, nearly every agency looks, sounds and acts just like every other one. We all think we have figured out how to differentiate ourselves using catchy tag lines and clever techniques, but from the outside looking in, it’s hard to tell the difference from one to the next. 

Don’t believe me? See whether any of these phrases ring a bell: 

• “We are a full-service integrated marketing agency.” • “We partner with our clients.” • “We’ve been in business for X years and have more than X years of experience.”

Don’t Please Everyone All The Time -  New avenues of competition are part of the reason for this. Agencies are now commodities competing with freelancers and others who take advantage of low barriers to entry. Differentiating your agency from the masses requires clearly defined areas of expertise. Clients want specialists, not indistinguishable, cookie-cutter generalists. According to our research, one of the biggest factors for clients choosing an agency is industry-specific expertise, which they define as having 25-50% of the agency’s business in one industry. 

Although most agencies struggle to stand out, differentiating isn’t as hard as it seems. These four strategies help the most successful agencies split from the pack and say something interesting, while other companies waste their breath trying to shout louder than everyone else. 

Ideally, you need four areas of expertise or industry specialization. We all watched entire market evaporate in the recession of the late 2000’s, and agencies that served only single markets dried up with them. Standing on a four-legged stool lets you invest 25% of your business in different markets, meeting the 25-50% specialization criteria of your clients while insulating you from disaster should one niche dry up.

Create a philosophy around how and why you do what you do. Take a specific position or point of view that puts you squarely on one side of an argument, then merchandise that position heavily to the client base to which you want to appeal.

Specialization works even better when it extends beyond client selection and into services provided. Choose a specialization like SEO, public relations, branding, or digital media. Don’t do generalist work - do one thing better than everyone else. 

Are you fully virtual and therefore less expensive than others? Do you have only senior-level executives on your team, ensuring that no client works with a rookie? Does everyone on the team have client-side experience? Make your structure stand out by building a company that doesn’t look like any other. 

Differentiate Your Agency (for real)  1. Create a four-legged stool  2. Believe in something 3. Specialize further 4. Build a unique structure 

A Different Avenue of Success  You can’t serve everyone and expect to stand out from the other agencies trying to do the same. Differentiate your business at every opportunity, and clients will flock to you for the specialized services you provide. This is how we make the BAG difference with each and every one of our clients. 

What Does Today’s Great Leader Look Like?

by Scott Kuhn @ Sheehy

A great leader today looks vastly different than leaders of yesteryears. So, why are the same leadership training practices still used? Since the concept of great leadership is highly subjective and leaves new store owners craving definitive answers, senior leader Roselinde Torres of Boston Consulting Group (BCG) decided to dedicate her entire career to uncovering what it […]

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