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Louisville Marketing Solutions Reviews

Capture Delivers Stunning ROI for Higher Ed Solutions

by Kevin Hyde @ Capture Higher Ed

For Fall 2017, Capture Higher Ed solutions helped our partner colleges and universities enroll more than 4,500 students, representing more than $60 million in net tuition revenue. That translates to a 10.5-time return on investment (ROI) in the first year for our full-service partners. Put another way, if a school invests $1 with Capture, they […]

The post Capture Delivers Stunning ROI for Higher Ed Solutions appeared first on Capture Higher Ed.

Delivra - Email Marketing Software

Delivra - Email Marketing Software


Delivra

Email marketing software and services that drive engagement and increase revenue. Meet the highest user-rated email marketing platform on the market.

Get More Patients To Read Your Facebook Posts

by MedPB @ MedPB

Daily Facebook posts help patients think of your practice as medical experts. Use 4-6 posts a week to stay in front of patients so they think of you when they are ready to schedule an appointment. Read More >

The post Get More Patients To Read Your Facebook Posts appeared first on MedPB.

5 ways to capitalize on Google Tag Manager

by Stela Yordanova @

If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.

The post 5 ways to capitalize on Google Tag Manager appeared first on .

Your perfect Entertainment job is here! Find that Entertainment job in Louisville with the Livecareer Job Search Engine

Your perfect Entertainment job is here! Find that Entertainment job in Louisville with the Livecareer Job Search Engine


livecareer

Your perfect Entertainment job is here! Find that Entertainment job in Louisville with the Livecareer Job Search Engine

El Toro - IP Targeting & Data Onboarding: One-to-One Marketing

El Toro - IP Targeting & Data Onboarding: One-to-One Marketing


El Toro

Realtime online IP targeting by matching IP addresses to physical mailing addresses. Serving IP targeted display ads & IP targeted video without cookies.

Increase Email Marketing Engagement by Leveraging Your Data

by Corey Trojanowski @ Delivra

Encouragement and email marketing engagement go hand in hand. It might not seem like it at first blush, but that’s exactly what every email marketer strives to do. They encourage their recipient to open the email. They encourage them to read and digest the content of the email. They encourage a click to take further […]

The post Increase Email Marketing Engagement by Leveraging Your Data appeared first on Delivra.

Hot Tips to Heat Up Summer Hearing Aid Sales

by MedPB @ MedPB

Turn up your marketing and keep sales numbers high right through the heat of the summer. Here are six hot tips to heat up your hearing aid sales. Read More >

The post Hot Tips to Heat Up Summer Hearing Aid Sales appeared first on MedPB.

El Toro Recognized as Best Place to Work in Greater Louisville

by Kramer Caswell @ El Toro

El Toro was once again recognized by Louisville Business First as one of the Best Places to Work in Greater Louisville! The business publication based the awards on a series of surveys collected from employees. We’re grateful that it’s our third time on the list. This year we earned the accolades for companies with 25 - 99 employees. Below is an excerpt of the article with El Toro CEO, Stacy Griggs. The full piece is...

The post El Toro Recognized as Best Place to Work in Greater Louisville appeared first on El Toro.

Candlewood Suites Louisville Airport

Candlewood Suites Louisville Airport


IHG

Official site of Candlewood Suites Louisville Airport. Enjoy the comforts of home with full size kitchens, fitness gym, free 24 hours laundry, and free movie & CD rental. Book online for Best Price Guarantee.

What’s the big deal about being mobile responsive?

by Kenny Marcum @ 301 Interactive Marketing

If you have been following along with the buzz about Google’s recent algorythm change, which they announced in advance, a rarity; then you will be familiar with the words mobile responsive. On April 22nd Google changed their algorythm in favor of sites that are responsive on mobile devices. Think tablets and phones. People are surfing

The post What’s the big deal about being mobile responsive? appeared first on 301 Interactive Marketing.

The Difference Between a Good Brand and a Great Brand? Consistency.

by Rob McDorman @ North Star Marketing

Every company has a brand, whether they make it a priority or not. Simply defined, a brand is what people think about you – the impressions they have when hearing or seeing your name. In most cases your brand is reflected initially in your logo mark, then supported by your messaging. These experiences influence attitudes […]

The post The Difference Between a Good Brand and a Great Brand? Consistency. appeared first on North Star Marketing.

You Can’t Control Your Firm’s Reputation (But You Can Manage It)

by Brad Buelow @ Lawyer Marketing

Overview These days, it feels like your hard-earned reputation is in the hands of strangers. What used to be a private discussion between two or three people has become a public forum where just about anyone can jump in and comment. They don’t even need to be former clients! But don’t give up hope! Your […]

The post You Can’t Control Your Firm’s Reputation (But You Can Manage It) appeared first on Lawyer Marketing.

OutboundEngine - Marketing Automation for Small Businesses

OutboundEngine - Marketing Automation for Small Businesses


OutboundEngine

We make businesses look great online & keep them in front of their networks to build stronger relationships, uncover new opportunities and drive referrals.

Above the Fold Email Marketing: Blasting the Design Myth

by Corey Trojanowski @ Delivra

There’s been this ongoing back and forth regarding above the fold email best practice. Should email marketers stuff all of their important content, like images, calls-to-action, etc., within the design portion of their layout that preloads commonly among all email clients? Or… Should email designers say forget about it and let design live freely in […]

The post Above the Fold Email Marketing: Blasting the Design Myth appeared first on Delivra.

4 Reasons Why Your SEO Competitors are Outranking You in Organic Search

by Bryan Stenslokken @

There are many reasons why your SEO competitors could be outranking you in organic search. Content, backlinks, page speed, and technical aspects (robots.txt, XML sitemaps etc.) are all things you should consider investigating to determine why your competitors are outperforming you. Let’s dive in. Content Textual content is one of the first things search engineLearn more

The post 4 Reasons Why Your SEO Competitors are Outranking You in Organic Search appeared first on .

10 Triggered Emails Your Customers Are Expecting To Receive

by Corey Trojanowski @ Delivra

Triggered emails are a sure-fire way to increase engagement and conversion from your automated email campaigns. Reaching your customers at the right time is essential for business growth, whether you are focused online or set up locally. Using the best and most dependable triggered mailings are a way to ensure your upcoming sales, promotions, and […]

The post 10 Triggered Emails Your Customers Are Expecting To Receive appeared first on Delivra.

Facebook and Instagram Ads, Part 2: Words, CTAs and Smiles

by Kevin Hyde @ Capture Higher Ed

In a recent blog post, I discussed a Capture Higher Ed specialty — retargeting on Facebook and Instagram — and how the ad copy should attempt to sell the “click-through” not the product or service. Let’s pick back up with the conversation by looking at popular words to use in these social media ads. We […]

The post Facebook and Instagram Ads, Part 2: Words, CTAs and Smiles appeared first on Capture Higher Ed.

Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Customer satisfaction is largely based on whether you’re meeting consumer needs or not. Is your online marketing strategy doing the trick? This week, we rounded up seven articles that could help you cater your digital marketing tactics to online customers. SEO Google Experiments with Business Cards and Google Posts Recently, Google released an experimental feature that will allow businesses to publish content directly to Google. This content will then appear on the search engine results...

The post Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

The Social Tool Your Company May Be Missing – Google+

by Shannon Stephens @ North Star Marketing

  The world of social media often fosters confusion rather than traction. Businesses simply don’t know where to invest their time and energy. If you’re like most, you’ve probably explored at least one of the widely-used platforms such as Facebook, Twitter or LinkedIn. But if you have limited time to invest in social media, there’s one platform […]

The post The Social Tool Your Company May Be Missing – Google+ appeared first on North Star Marketing.

Enterprise Marketing Software Suites: Settling The Debate

by Corey Trojanowski @ Delivra

No company discussion on email marketing software is complete before the topic of enterprise marketing software suites versus best-of-breed software solutions is brought up. Whether you’re switching platforms or jumping into marketing automation for the first time, the questions always come up… Which route is the best for our business? Software suites versus best-of-breed has […]

The post Enterprise Marketing Software Suites: Settling The Debate appeared first on Delivra.

Jack O’ Lantern Spectacular returns to Iroquois Park

by Matt Wickstrom @ Lane Report | Kentucky Business & Economic News

In what has become the must-see event of the Halloween season, the Jack O’ Lantern Spectacular is returning to south Louisville’s Iroquois Park.

The post Jack O’ Lantern Spectacular returns to Iroquois Park appeared first on Lane Report | Kentucky Business & Economic News.

El Toro Acquires “iptargeting.com” Domain

by Kramer Caswell @ El Toro

Louisville, KY - July 25, 2017- Eltoro.com, an IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline. For the company that invented the mechanism for targeting digital advertisements via an IP address on a 1-to-1 cookieless...

The post El Toro Acquires “iptargeting.com” Domain appeared first on El Toro.

Top Medical Marketing Ideas for October

by MedPB @ MedPB

Want some fun medical marketing ideas for the holidays? Here are our top medical marketing strategies for the 2017 holiday season. Learn More >

The post Top Medical Marketing Ideas for October appeared first on MedPB.

Autumn Roads: Fall Means Admissions Travel Season

by Kevin Hyde @ Capture Higher Ed

At the beginning of the most recent episode of The Weightlist Podcast — before Thom Golden and Brad Weiner even cracked open their beers — the hosts were carried away by stories of their early careers on the road, recruiting students. As anyone who has ever worked in college admissions knows, fall is admissions travel season. […]

The post Autumn Roads: Fall Means Admissions Travel Season appeared first on Capture Higher Ed.

20 Experts Give Their Best Advice for Engaging Email Copy That Converts

by Corey Trojanowski @ Delivra

We wanted to know what are the top strategies for writing engaging and converting email copy. So…we asked. But not just anybody. We handpicked 20 email marketing and content marketing influencers from around the world to see what works for them. Below you’ll find the entire list of expert advice we received. We hope you learn […]

The post 20 Experts Give Their Best Advice for Engaging Email Copy That Converts appeared first on Delivra.

Triad Payroll Company Increases Mobile Engagement 97% with Responsive Website

by North Star Marketing @ North Star Marketing

Scott Jenkins, President of Payroll Solutions, knew his website wasn’t up to par. It was nearly ten years old, and his team realized that a responsive design would be vital to meet client needs. As a result, Jenkins contacted North Star Marketing in late 2016 and launched his new site in April 2017. Since launch, the […]

The post Triad Payroll Company Increases Mobile Engagement 97% with Responsive Website appeared first on North Star Marketing.

WHY SHOULD MY BUSINESS HAVE A BLOG?

by Kenny Marcum @ 301 Interactive Marketing

  The Internet is serious business beset by a sea of competitors fumbling for that top spot on Google. I’m here to help you begin the steps to forming a plan to quit fumbling for a better SERP (search engine result page) position. It’s rather simple, so the cold sweats and shaky hand trying to

The post WHY SHOULD MY BUSINESS HAVE A BLOG? appeared first on 301 Interactive Marketing.

IPIC 2017 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

Last week, our own Brittany Murphy presented at the 2017 International Print & Imaging Conference (IPIC). During the Las Vegas presentation, Brittany highlighted the importance of local SEO in growing your business. With a helpful step-by-step breakdown of the most important factors in ranking locally, the audience learned tons of useful information on how they could implement these actionable tactics today to start greatly improving their online presence.

The post IPIC 2017 Presentation appeared first on One Thing Marketing Louisville, KY.

3 Ways How Small Business Social Media Marketing Works

by travis.balinas @ OutboundEngine

Social media marketing is no longer a nice idea, it’s a must. The rise of online social networks, and the increase in their popularity around...

The post 3 Ways How Small Business Social Media Marketing Works appeared first on OutboundEngine.

Underused Marketing Automation Features You’re Forgetting About

by Corey Trojanowski @ Delivra

While many businesses are opting for this powerful software, not nearly enough brands are fully utilizing all marketing automation features. Although marketing automation is already a very popular core marketing strategy for all types of businesses, putting it to use for its fullest potential can significantly improve a company’s sales and overall marketing process. For those […]

The post Underused Marketing Automation Features You’re Forgetting About appeared first on Delivra.

My Business Comes Via Word of Mouth. Why Do I Need a Marketing Consultant?

by Micah Fox @ North Star Marketing

It’s true for nearly every company, school and nonprofit we work with: most of their customers (or students or donors or volunteers) come from positive word of mouth. In fact, it’s not even close. Word of mouth beats the socks off of paid advertising. So, it’s worth asking the question: “Why do I need to […]

The post My Business Comes Via Word of Mouth. Why Do I Need a Marketing Consultant? appeared first on North Star Marketing.

How to Transform Your Marketing Data Into Action

by Erin Myers @ OutboundEngine

Do you know how to interpret your email marketing results? If not, you’re not alone. Forty-nine percent of small business owners say they aren’t sure...

The post How to Transform Your Marketing Data Into Action appeared first on OutboundEngine.

Challenges of Recruiting & Retaining Digital Marketing Employees

by Patricia Hursh @

Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challengesLearn more

The post Challenges of Recruiting & Retaining Digital Marketing Employees appeared first on .

Online Reviews: Why Your Local Business Needs Them (and How to Get More)

by Dan Skaggs @ One Thing Marketing Louisville, KY

Warning! While you are reading this, someone is talking about your business. Someone is sitting down right now to tell their friend, co-worker, or family about their recent purchase, how your product works, or what they think of your service. Of course, this is nothing new. For generations, word of mouth has been one of the most reliable ways to build...

The post Online Reviews: Why Your Local Business Needs Them (and How to Get More) appeared first on One Thing Marketing Louisville, KY.

Mike Sheehan | Louisville | FindLaw Attorney Marketing

Mike Sheehan | Louisville | FindLaw Attorney Marketing


Lawyer Marketing

Mike Sheehan | Louisville | FindLaw Attorney Marketing | Lawyer Marketing

Creative Advertising Agency | OOHology

Creative Advertising Agency | OOHology


OOHology

OOHology is a full-service advertising agency that offers custom web design, branding, marketing and creative services.

Rebranding Mebane – It Started With A Sign

by North Star Marketing @ North Star Marketing

It’s a strange to think of a city as a brand. There’s no storefront, no salespeople, no products on shelves. While you may not get a receipt, choosing a city for your home or business is one of the biggest “purchase” decisions you can make, and the greatest competition is the next closest mailing address. […]

The post Rebranding Mebane – It Started With A Sign appeared first on North Star Marketing.

Why is it important to keep your local business data updated

by Kenny Marcum @ 301 Interactive Marketing

In this ever changing world of data mining companies looking to populate the internet with their data it is very important to keep your information correct.  Incorrect and/or missing data can keep your business listing from showing up in local search results, which as we all know is vital to bring in new business from

The post Why is it important to keep your local business data updated appeared first on 301 Interactive Marketing.

SDL: Language Translation & Content Management Company

SDL: Language Translation & Content Management Company


SDL

Bring your brand to the world & the world to your brand with the industry leader in Language Translation & Content Management solutions. Go global faster with SDL.

SEO Louisville, KY, Local, Web Design, Internet Marketing Services

SEO Louisville, KY, Local, Web Design, Internet Marketing Services


One Thing Marketing Louisville, KY

Louisville, KY SEO, web design, & internet marketing services for local businesses. Get found by local customers searching for your services by improving your company’s online visibility.

Thryv | Local and Small Business Marketing Automation Software

Thryv | Local and Small Business Marketing Automation Software


Thryv

Thryv provides software to help local businesses run and grow. CRM, Text and Email Marketing, Social Media, Websites and more. Get Started with Thryv!

Let's Talk About How This Multi-level Marketing Scam Is Taking Over America...

Let's Talk About How This Multi-level Marketing Scam Is Taking Over America...


Sports, Hip Hop & Piff - The Coli

OrganogoldMy moms was selling this a while back. Now she's on these new miracle pills that supposedly repair cells and fix anything. [IMG] She's so...

How to Add Your Personal Touch to Automated Social Media

by tara.hall @ OutboundEngine

Most small business owners understand that social media is a significant piece of a comprehensive marketing strategy, but many don’t have the resources to dedicate...

The post How to Add Your Personal Touch to Automated Social Media appeared first on OutboundEngine.

Is Your Website Mobile-ready for Google’s Major Search Engine Update on April 21, 2015?

by Clark Morgan @ North Star Marketing

Have you noticed? As you’ve used your smartphone or tablet, you’ve probably discovered that many of the websites you visit reformat from their desktop version to fit smaller screen sizes. This “right-sizing” of websites is more than just a trend. It’s here to stay, thanks in large part to Google’s evolving methods for ranking websites […]

The post Is Your Website Mobile-ready for Google’s Major Search Engine Update on April 21, 2015? appeared first on North Star Marketing.

Why we love WordPress!

by Allison Taylor @ 301 Interactive Marketing

  Our clients know that when we build websites, we love to use WordPress. Here are several reasons that illustrate even further our love for WordPress. 17% of sites on the internet today are built on a WordPress platform. (This fact is direct from WordPress)  You might be wondering why this is important. Here is

The post Why we love WordPress! appeared first on 301 Interactive Marketing.

Are You Winning at Local Search? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Before slamming our computers shut and running out of the office and into the weekend, we’ve accumulated a round-up of the latest in digital marketing news over the past couple weeks. Give it a peek below. SEO Small Businesses and Local Search Needs According to a recent survey by local marketing news company Street Fight, 25 percent of small- and medium-sized businesses consider SEO to be the area of marketing where the most help is needed....

The post Are You Winning at Local Search? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

SEO Content Gap Analysis Explained

by Joe Goers @

If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know…Learn more

The post SEO Content Gap Analysis Explained appeared first on .

How to Get Customer Reviews

by Kenny Marcum @ 301 Interactive Marketing

Let us discuss the oh so infamous customer review and the difficulty it is for someone to rate your service. As a fellow business owner, we know just how important and influential customer reviews can be. Personally, I like looking for reviews before making a purchase or visiting a business. It helps when dealing with

The post How to Get Customer Reviews appeared first on 301 Interactive Marketing.

Lessons Learned from Collecting 24,587 Patient Reviews

by MedPB @ MedPB

Positive patient reviews will make your practice stand out in a sea of choices. We’ll show you why Online Review Builder goes beyond reputation management. Read More >

The post Lessons Learned from Collecting 24,587 Patient Reviews appeared first on MedPB.

Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

You likely don’t have time to sift through the inner workings of the Web searching for the most relevant digital marketing news. That’s fine, you don’t need to do that. Luckily, we’ve compiled seven articles throughout the last couple weeks that grabbed our attention. Check them out. SEO/SEM 5 Ways to Increase Local Online Exposure As local search continues to factor in to the decision-making process of consumers and inevitably plays a part in deciding which...

The post Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

Why El Toro Chooses An Open Office Space

by Kramer Caswell @ El Toro

El Toro has been featured time and time again as having one of the coolest office spaces in Louisville. To us, it’s no surprise, given that’s what the office was designed to be-- open, collaborative, and fun. Newcomers are impressed by the motorcycles, sports team regalia, bourbon, and our open workspace in which employees work at long, joint tables. However, there’s been plenty of hate lobbed at collaborative workspaces like El Toro’s. Critics argue it’s...

The post Why El Toro Chooses An Open Office Space appeared first on El Toro.

Getting Listed: Using Local Business Citations to Boost Online Visibility

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Implementing an effective digital marketing strategy to grow your business will likely include several moving parts at once. From website design to strategy, the formula for achieving success in the digital space can seem complicated. That’s why we are going to focus this post on explaining how business citations – a large chunk to the local SEO equation – can benefit your business. What is a Local Business Citation? Generally speaking, a business citation is...

The post Getting Listed: Using Local Business Citations to Boost Online Visibility appeared first on One Thing Marketing Louisville, KY.

Multi Channel Marketing Response: Building Customer Journeys Across Multiple Devices

by Corey Trojanowski @ Delivra

In this modern age of multiple devices, multi-channel marketing is the new norm. As today’s brands look to find new ways to build customer journeys and connect with them in multiple digital arenas, modern marketers need to understand the challenges and benefits multi-channel marketing can bring to your engagement strategy. Recently, our digital marketing manager […]

The post Multi Channel Marketing Response: Building Customer Journeys Across Multiple Devices appeared first on Delivra.

Client of the Month – Centrality Business Technologies

by Kenny Marcum @ 301 Interactive Marketing

Our client of the month this August is Centrality Business Technologies. Centrality provides IT services including support, data security, consulting, and backup as well as business phone systems and infrastructure cabling. Since 1996 they have been providing clients with technology solutions that help solve crucial business issues and streamline integrated organizational processes. Why Centrality? They

The post Client of the Month – Centrality Business Technologies appeared first on 301 Interactive Marketing.

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

by Elizabeth Laird @

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.

The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on .

think.create.optimize.

by Kenny Marcum @ 301 Interactive Marketing

The post think.create.optimize. appeared first on 301 Interactive Marketing.

De’mist’ifying the Cloud

by Ryan Cardwell @ North Star Marketing

I know that the Information Technology (IT) field is infamous for a strange love of acronyms and abstract terms most of which are confusing and unknown even to some of us using them.  Admittedly, they help to raise the shroud of mystery and disguise over what it is that computer scientists actually do; we feel so much cooler in our […]

The post De’mist’ifying the Cloud appeared first on North Star Marketing.

Can Bing/Yahoo be a Better Value for Your PPC Marketing Campaign than Google?

by Mike Russell @ Russell's Group

As far as search engine marketing goes, it’s no secret that Google takes the market share for PPC marketing. Google also boasts of the widest reach in terms of potential audience, which means your ads have a high probability of generating leads and increasing sales. That doesn’t mean, however, that […]

The post Can Bing/Yahoo be a Better Value for Your PPC Marketing Campaign than Google? appeared first on Russell's Group.

Transactional Emails: Guide to Your Most Important Customer Emails

by Delivra @ Delivra

Transactional emails can be amazing and confusing all at the same time. When you hear the word transaction, your mind first might jump to money. If you buy or sell something, that’s a transaction right? But in email marketing, transactional emails are so much more. They’re the workhorse of marketing automation and drip email campaigns. […]

The post Transactional Emails: Guide to Your Most Important Customer Emails appeared first on Delivra.

Review: Its Just Lunch

Review: Its Just Lunch


Topix

Local news and discussion forums for every city in the US, thousands of cities throughout the world.

IPIC 2016 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

International Print & Imaging Conference 2016 IPIC started as a small buying group in California over 30 years ago and is now an international association that provides a broad range of business services to members across the world. At the conference in Las Vegas, Dan and Brittany presented “10 Ways to Improve Your SEO Now” to an eager crowd of people looking to promote their business. This actionable list engaged the audience, prompting them to re-evaluate their own...

The post IPIC 2016 Presentation appeared first on One Thing Marketing Louisville, KY.

What is Email Automation and Why Can’t You Do Without It?

by travis.balinas @ OutboundEngine

If you’re a business owner actively looking to expand your reach, you’ve probably heard about “email automation” and “marketing automation.” But how do they fit...

The post What is Email Automation and Why Can’t You Do Without It? appeared first on OutboundEngine.

When Marketing Projects Expose Deeper Issues

by Andy Lynch @ North Star Marketing

It’s been several years ago, but I remember like it was yesterday a conversation I had with the Head of School at a small, private school in Greensboro, N.C. “We would like to talk to you about some public relations projects. We might freshen up the logo a bit,” she said. “There are a lot […]

The post When Marketing Projects Expose Deeper Issues appeared first on North Star Marketing.

What is Responsive Website Design

by Kenny Marcum @ 301 Interactive Marketing

Responsive website design is optimizing one website for ANY screen size and ANY device. The Advantages User Friendly – This is the most obvious of all the advantages. As mentioned above responsive website design makes your website optimized for any device and screen size. Every time a new device comes out, your site will already be optimized

The post What is Responsive Website Design appeared first on 301 Interactive Marketing.

Scam Jobs - MLM Sports Marketing - Entry Level

Scam Jobs - MLM Sports Marketing - Entry Level


One Day One Job

Today, we are going to look at a company called The Landers Group, which has been identified as a entry-level recruiting scam by people online and in the media.

Preferred Marketing Solutions2002 Papa Johns Blvd - Louisville KY - Reviews - Photos - Phone Number

Preferred Marketing Solutions2002 Papa Johns Blvd - Louisville KY - Reviews - Photos - Phone Number


BirdEye

2 reviews of Preferred Marketing Solutions from Louisville, KY

ASSETS VS. BRAND: A MARKETING IDENTITY CRISIS

by Kenny Marcum @ 301 Interactive Marketing

  I read a marketing mantra earlier that I’ve been hearing gutted and paraphrased over the last 15 years. But, I’ll put my own spin on it for you. Clark Kent had assets, Superman had a brand What does that mean for the average small business owner trying to thrive in expensive markets without intimate

The post ASSETS VS. BRAND: A MARKETING IDENTITY CRISIS appeared first on 301 Interactive Marketing.

How to Respond to Negative Patient Reviews Online

by MedPB @ MedPB

Negative patient reviews can be difficult to deal with, but navigating these troubled waters can pay off in more ways than one. Read More >

The post How to Respond to Negative Patient Reviews Online appeared first on MedPB.

The Power of Pantone – How We Make Sure Your Brand Always Matches

by Bryan Ickes @ North Star Marketing

On July 20, 1969, Neil Armstrong and Buzz Aldrin became the first humans to land on the Moon. This historic journey required countless tasks of impressive intellect and skill, perhaps the most significant of which was simply not missing the Moon altogether. Four days before the monumental landing, the crew of Apollo 11 launched from the […]

The post The Power of Pantone – How We Make Sure Your Brand Always Matches appeared first on North Star Marketing.

Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google’s most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways...

The post Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies appeared first on One Thing Marketing Louisville, KY.

Partner Spotlight: University of Louisville

by Abner Miralda @ El Toro

The University of Louisville is a world-renowned research institution with a vibrant student population and a nationally-acclaimed athletics program. The quality of the members of an institution directly impact its performance and diversity. That’s why the University of Louisville takes advantage of hyper-targeted one-to-one media such as direct mail, email, and of course, El Toro’s IP Targeting, for recruitment, gift-giving, and sales. We are proud to be part of the University of Louisville’s multi-channel marketing...

The post Partner Spotlight: University of Louisville appeared first on El Toro.

3 Essential Reasons To Update Your Business Website

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Rarely do we ignore important assets by allowing them to go neglected for extended periods of time. A business website shouldn’t be any different, especially considering that most buyers shop around and read about a company’s products and services before making a purchase. Given the fact that online research has become a focal point of the buying process, website maintenance and upkeep is critical to ensuring that your company’s site has relevant and up-to-date information...

The post 3 Essential Reasons To Update Your Business Website appeared first on One Thing Marketing Louisville, KY.

Email Analytics: Using Google Analytics to Measure Almost Everything

by Corey Trojanowski @ Delivra

How well are your email analytics paying off? Unless you fully understand and regularly email reporting and dashboard reviews, you may not really know. Learning what your email marketing analytics mean and how to interpret them ensures you get a proper view and perspective of your campaigns and the true ROI for your efforts. Even […]

The post Email Analytics: Using Google Analytics to Measure Almost Everything appeared first on Delivra.

SmartSearch Marketing. Our Unique Agency Environment

by Patricia Hursh @

What makes a digital marketing agency a great place to work?  How do you know if an agency environment is right for you?  And which firm offers the best fit given your individual goals and career aspirations?  Here is a summary of the unique agency environment we have built at SmartSearch Marketing. It All StartsLearn more

The post SmartSearch Marketing. Our Unique Agency Environment appeared first on .

Making the Switch to a Responsive Website

by North Star Marketing @ North Star Marketing

Responsive Website Development: More than just Geek Speak How many times have you said to a friend, “just Google it,” or used your smartphone to quickly find the answer to one of life’s pressing questions? Whether you’re looking for local businesses, store hours, or need to know how far Earth is from Mars, the mobile […]

The post Making the Switch to a Responsive Website appeared first on North Star Marketing.

How Your Online and Offline Marketing Work Hand in Hand

by Kristina Gonzalez @ OutboundEngine

You understand that it’s important to market your business, yet bridging the gap between your online and offline marketing remains easier said than done. The...

The post How Your Online and Offline Marketing Work Hand in Hand appeared first on OutboundEngine.

Top Online Display Marketing Tips

by Russells Group @ Russell's Group

Top online display marketing ads are banner ads that contain text. They can be a combination of text and images. Following are some display marketing tips that will help you get more from your online display ads marketing budget. Drilling down the wants and needs of the target market: Before […]

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Reverse Append Now In the El Toro Portal

by Kramer Caswell @ El Toro

Louisville, KY - October 3, 2017 Connecting with web visitors in a physical space is now possible through the El Toro Portal with Reverse Append. This latest offering, based on El Toro’s revolutionary IP Targeting technology, allows marketers to send custom direct mail pieces to anonymous website visitors. With Reverse Append, advertisers can place a pixel on a website that captures the IP addresses and the on-site behavior of their web visitors. If visitors perform...

The post Reverse Append Now In the El Toro Portal appeared first on El Toro.

How often should I redesign my website?

by Kenny Marcum @ 301 Interactive Marketing

How often should I redesign my website?  This question is one that we get asked on a pretty regular basis. While there is no text book answer and every web designer has a different opinion on the topic, here is what we think: In our opinion an overhaul of your website needs to happen every

The post How often should I redesign my website? appeared first on 301 Interactive Marketing.

Personable is profitable: A case to rethink your content marketing strategy

by Jen Schrauben @

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.

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6 Tips for Squeezing the Most Out of Your Medical PPC Marketing Dollars

by MedPB @ MedPB

If you want to get found on Google and want more patients, PPC is clearly the answer. But, how do you know which PPC firm to sign up with? Read More >

The post 6 Tips for Squeezing the Most Out of Your Medical PPC Marketing Dollars appeared first on MedPB.

Beanball Admissions: How You Have Been Misled About Student Recruitment

by Kevin Hyde @ Capture Higher Ed

One year ago today, Capture Higher Ed began a concerted, company-wide effort to up its game when it came to examining, discussing and sharing all of the issues, insights and trends surrounding modern enrollment management and higher education at large. Through the company’s daily blog, everything from automated marketing in the admissions office to the use […]

The post Beanball Admissions: How You Have Been Misled About Student Recruitment appeared first on Capture Higher Ed.

8TIPS for your 2017 eCommerce Marketing Plan

by Russells Group @ Russell's Group

An Effective Digital Marketing Plan is Vital to your business’ success and can be the difference between a thriving, profitable business and one that is struggling!   A well-written, comprehensive digital marketing plan is fundamental because it describes how you plan to attract and retain customers, how you will compete, and […]

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Don't Review Your Employer on Glassdoor Until You Read This!

Don't Review Your Employer on Glassdoor Until You Read This!


Schaefer Marketing Solutions: We Help Businesses {grow}

You might not want to post employer reviews on Glassdoor anymore. Attorney Kerry O'Shea Gorgone explains why your reviews are no longer anonymous.

Is LinkedIn Advertising a Good Value for Your B2B Marketing Strategy?

by Mike Russell @ Russell's Group

From once being a small social networking site occupying a very specific niche in social media, LinkedIn has grown to be a force to be reckoned with in the world of business and LinkedIn advertising has proven to be very successful. Since its creation, marketers have tried to crack LinkedIn […]

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KBM Group

KBM Group


KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights to optimize business outcomes.

Boost Your Company’s Reputation… Or Else

by Dan Skaggs @ One Thing Marketing Louisville, KY

People talk. Wonder what they are saying about your business? More than 25% of a company’s market value comes directly from its reputation. Whether you’re a local business or a multi-industry conglomerate, your reputation plays a major role in your company’s success. But just how important is reputation management to your business? Infographic by WebpageFX

The post Boost Your Company’s Reputation… Or Else appeared first on One Thing Marketing Louisville, KY.

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