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Alum Takes Reins for JMI at Clemson

by Reba Robinson @ JMI Sports

Sports Business Daily – July 17, 2017 – By Michael Smith – Scott Morris for years has been on the fan and donor side of Clemson University athletics. Now the 1988 graduate will represent the Tigers’ corporate partner program as … Read More >

The post Alum Takes Reins for JMI at Clemson appeared first on JMI Sports.

Five Little Reasons–And One Big One–To Hire an Ad Agency Part 1

by @ Fayette Heating and Air News / Blog


1. You value outside opinions and professional expertise.  The people who work in ad agencies are professionals - like lawyers and plumbers and accountants. I’ve dabbled in all three of those areas enough to know that dealing with them is best left to professionals. I’ve also learned that sometimes I’m too close to a situation and I need outside advisors to help me sort out a plan of action. Those are good reasons to hire an ad agency. It’s shocking how often we reveal strategic advantages and pitfalls our clients never anticipated - just because we have an outsider’s perspective. And because we’re professionals. You do what you do because you’re good at it. We’re good at advertising. 

2. You have ongoing advertising/marketing needs that require professional attention.  If you need a product flyer or a radio spot, you may not need an ad agency. If you need a coordinated campaign that includes several media, or you need a big collateral system, or ongoing content for your blog, or videos and programs and speeches for your big event, or - well, you get it. Ad agencies are great for planning, coordinating, and executing complicated marketing communications programs and helping you get the most for the money you spend. 

3. You can’t afford to have top-level advertising talent on staff.  We employ the talents of expert writers, designers, art directors, creative directors, web developers, business and marketing strategists, media planners, project managers, and account executives - not to mention photographers, videographers, directors, audio engineers, models and actors, printers, etc. All of these people have professional and technical expertise used in the creation of advertising. 

You probably don’t want all these people on staff (neither do we). If you’re a big company, you can probably afford to have some of them on the payroll, and you may be able to keep them busy enough to justify their salaries. And if you’re lucky, you can snag a great writer or a fabulous designer with the promise of a steady paycheck in a stable environment. We know lots of great creative people who work on the client side. 

But most top ad people don’t want to work for in-house departments. Most want to work for ad agencies, where they can use their talents to work on a variety of challenging assignments for different clients in different industries. They’re motivated less by job security and more by the prospect of doing daring work. 

By: Ken Honeywell 

(Part 2 coming soon)

 

Five Little Reasons - And One Big One - To Hire an Ad Agency Part 2

by @ Fayette Heating and Air News / Blog


4. You don’t want to spend all your time wrangling freelancers.  I’m the last person in the world to bag on freelancers. I used to be one. I’d encourage anyone who wants the freedom of a freelance career to give it a go. It’s not for everyone but, for a great decade, it sure was for me. 

It’s also likely that you can get really good freelance marketing help for less than you’d pay an ad agency for the same work. Freelancers have lower overhead. 

But hiring and coordinating freelancers can be a hassle. With an ad agency, you ideally have a single point of contact - an account executive - you can lean on to coordinate getting all your work done. Having a great account executive you can rely on to oversee your advertising business can save you countless hours you’d otherwise spend bringing together the right team for each part of the job and keeping your projects moving. Ask anyone who’s ever had one: a great AE is worth his or her weight in the paperwork you don’t have to do to coordinate your advertising efforts. 

5. You want to do the best advertising you possibly can.  If you think any advertising is good advertising, you may not need an agency. If you want to shake up your market and rocket your company to power, influence, and wealth - and you’re committed to expending the brainpower, time, and money to do the advertising it takes to help you get there - you probably need an ad agency. 

All of which brings me back to my first thought: The reason you hire an ad agency is that we’re professionals. We’re really good at this stuff. When you invest the time and money in great advertising, it works. 

You want your advertising to work? Hire a great ad agency and trust them. That works. 

Interactive Social 4: Delivering Human-Centric Experiences

by Luther Andal @ AAF Lexington

Interaction fosters inspiration. Inspiration drives creativity. Join your fellow creatives on November 16 for AAF Lexington’s Interactive Social 4. And also to enjoy good food and drinks! This year’s guest speakers will include David Kohler,…

4 Ways to Use Keywords to Build Your Brand

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and… [Read More]

The post 4 Ways to Use Keywords to Build Your Brand appeared first on Allegra Design Print Mail - Lexington, KY.

Centre College Recruitment Deck: A Case Study

by Adam Brown @ Shatterbox

It’s exciting—that first piece of college mail. Beginning as nothing more than a trickle, the steady stream of brochures, postcards, books, and pamphlets quickly swells into a deluge. By the end of senior year, it’s easy to overlook important messages from schools that matter. So, how do colleges make a …

The post Centre College Recruitment Deck: A Case Study appeared first on Shatterbox.

Smokey Bones Bar & Fire Grill Opens in Bowling Green, KY!

by Danielle Roberts @ Boxcar PR

On Thursday, November 10 Smokey Bones Bar & Fire Grill opened its doors in Bowling Green, KY making this their 3rd location in the Bluegrass. Smokey Bones is an all-American restaurant known for its house-smoked and fire-grilled menu, providing diners, endless opportunity to enjoy craft cocktails, local beers and a memorable dining experience. Boxcar had […]

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Zipie’s March Badness

by Zack Massey @ ZIPIE Advertising

The post Zipie’s March Badness appeared first on ZIPIE Advertising.

Building Your Business for the Long Haul

by Jay Stewart @ The Marketing Squad

Building a meaningful and sustainable organization that will impact your community, your industry, and the lives of those around you is a marathon and not a sprint. Even in our fast pace, technology-driven world, slow and steady still wins the race. Of course slow is relative. However, steady is essential for success in the “long […]

The post Building Your Business for the Long Haul appeared first on The Marketing Squad.

What Social Media Platform is Right for Your Company? #2: Twitter

by Dawn Wigginton @ dRAE Media & Marketing

With all the different avenues for your social media marketing dollars, and the limited budget you have allocated to marketing in general, it becomes difficult to decide what platforms to pursue. That is why we wanted to highlight the benefits and challenges that you might face on three of the most popular social media platforms. Today we are […]

The post What Social Media Platform is Right for Your Company? #2: Twitter appeared first on dRAE Media & Marketing.

What You Don’t Know Can Hurt You

by Roman Randall @ Summit Digital Marketing

When I was ten months old, my family was barbecuing outside on our small patio in Minnesota. At one point, my parents went into the house briefly to prepare the side dishes, and while they were inside, I decided to explore our patio. Since I had started walking when I was nine months old, I […]

Right Place Media

Right Place Media


Right Place Media

Right Place Media offers traditional, digital and direct response media services, including planning, buying, trafficking and campaign post-analysis.

Six Big Thoughts from South by Southwest 2017

by Zack Massey @ ZIPIE Advertising

Another year at South by Southwest and we’ve come back with our bellies full of BBQ and our brains full of big ideas for how we’re going to deploy everything we learned over our time in Austin. With everything there...

The post Six Big Thoughts from South by Southwest 2017 appeared first on ZIPIE Advertising.

Hurricane damage memories linger for KY Power employees

by Matt Wickstrom @ Lane Report | Kentucky Business & Economic News

Kentucky Power employees who traveled to Florida and Texas to help say those affected by the devastating storms remain on their minds.

The post Hurricane damage memories linger for KY Power employees appeared first on Lane Report | Kentucky Business & Economic News.

Tackling Your Inbox

by Kristina Mobley @ The Marketing Squad

So I made the mistake of having my work email on my phone. I looked down one Sunday and saw a massive amount of emails. I quickly browsed through to see if there were any emergencies (there weren’t), then I waited to tackle it Monday. Since I knew what I was walking into Monday, I […]

The post Tackling Your Inbox appeared first on The Marketing Squad.

Creative Marketing Agency | Lexington, Kentucky

Creative Marketing Agency | Lexington, Kentucky


Serif Group

Serif Group is a creative marketing agency in Kentucky offering high quality work and outstanding customer service specializing in out-of-the-box solutions.

From College to Career

by Tanner Chaney @ Shatterbox

As the end of my senior year loomed, I began to agonize over what would happen after I walked across the stage on graduation day. My spring internship was ending the same week as school, so I would be going from frantically busy to worryingly complacent in a matter of …

The post From College to Career appeared first on Shatterbox.

My Interesting Experience With BNI Visitors Day

by pkenney @ Digital Marketing Specialist Patrick Kenney

When I walk in at 7:05am, I have an open mind about the whole thing. But much like second hand accounts of movies never compare to seeing it with your own eyes, second hand accounts of BNI just don’t compare to experiencing it for yourself. Having read Brandon Rossen’s post about BNI, I am well prepared for the worst….or […]

The post My Interesting Experience With BNI Visitors Day appeared first on Digital Marketing Specialist Patrick Kenney.

Consumers Use Ad Blocking To Voice Concerns: Time For Us To Listen

by Bita Fesharaki @ Right Place Media

Ad blocking technology has been available to web users since the early 2000’s. Until recently, only a small percentage of consumers utilized ad blockers and those who did tended to be more tech-savvy than the general population. However, as mainstream companies such as Google and Apple have begun to make ad blockers easily accessible to […]

The post Consumers Use Ad Blocking To Voice Concerns: Time For Us To Listen appeared first on Right Place Media.

Nashville HOT Opens in Cincinnati

by BoxcarPR @ Boxcar PR

Former Investor and President of Tom+Chee David Krikorian wanted to bring the first Nashville-style hot chicken restaurant to the Cincinnati tri-state. Hiring Nashville-native James Hutchison as the head chef and pinning down his first location in Crescent Springs, Kentucky, he hired Boxcar to build awareness and generate a following with goal of opening future locations […]

The post Nashville HOT Opens in Cincinnati appeared first on Boxcar PR.

Right Place Media Celebrates 15 Years of Service

by Bill Rice @ Right Place Media

Lexington, KY – January 29, 2016 – Right Place Media, one of the largest independent media agencies in the Southeast, celebrates its 15th anniversary on Monday February 01, 2016. Headquartered in Lexington, KY, Right Place Media was founded on February 01, 2001 by CEO, President Joel Rapp.  Right Place Media offers expertise in traditional, interactive […]

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Gov. Bevin makes appointments to Kentucky boards and commissions

by Jonathan Miller @ Lane Report | Kentucky Business & Economic News

Gov. Matt Bevin today made the following appointments to Kentucky boards and commissions:

The post Gov. Bevin makes appointments to Kentucky boards and commissions appeared first on Lane Report | Kentucky Business & Economic News.

Centre College Football Mural

by BoxcarPR @ Boxcar PR

Boxcar recently completed the design of a wall mural at Centre College in Danville, KY. The athletic mural spanned 625 sq. ft. in the college’s football gym. Our graphic designers incorporated Centre’s athletes, school quotes and past championships and participations into their design. The mural “pops” off the wall and and celebrates the success of […]

The post Centre College Football Mural appeared first on Boxcar PR.

Heading to Orlando for NADA

by @ Fayette Heating and Air News / Blog


BAG is heading to Orlando for the National Auto Dealers Convention. Starts today thru Monday. Looking forward to see what's new!!! We'll report back soon!

A Beginner’s Guide to Shopper Marketing [Infographic]

by Scott Kuhn @ Sheehy

If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. There was a time when retail-marketing firms were quick to point out that their primary objective was to help get consumers in their clients’ front doors. Then, the onus was […]

The post A Beginner’s Guide to Shopper Marketing [Infographic] appeared first on Sheehy.

Where is Spring?

by @ Fayette Heating and Air News / Blog


Been so crazy weather here in Central KY! The first day of spring was this week and we've been from sunny and 70's to snow! More snow next week.. Crazy! Been buys here at BAG. We've added a couple new clients and building several new websites. We are gaining a new person and losing a longtime BAG "girl" Barbara Huber.

Kentucky Video Production Service News 2014 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Kentucky Video Production Service News 2014 Archive. Fall 2014 WATCH: KTIA Traverse Awards videos produced by PMG. WATCH: TSI America Website Promo produced by Done In …

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Do you have what it takes to be a Squad copywriter and storyteller?

by squadmarketing @ The Marketing Squad

The Marketing Squad is looking for a talented copywriter who loves to tell a story to grow a business. This teammate will eat, drink, and sleep the written word – a true wordsmith and storyteller with a knack for taking an angle and making a story. You can’t be scared of the following: Talking to […]

The post Do you have what it takes to be a Squad copywriter and storyteller? appeared first on The Marketing Squad.

Examine the Old and Plan for the New

by kristylowery @ Digital Tulip

As we approach a brand new calendar year, it’s beneficial to set aside time to examine what has worked for us personally in 2016 and what we can do to better ourselves in 2017. This type of examination holds many benefits for a business as well. As you examine your company’s social media/digital marketing plan for the new year, delve into the analytics to see what’s worked and what has not. For example: Facebook provides extremely detailed analytics. You are able to access metrics that show the Actions on Page (the number of times people have clicked a call to…

Internet Marketing 101

by NicoleMueller @ Startup Production

Recently I was invited to do a Internet Marketing presentation for a local business networking group, but only had twenty minutes to present. Is it possible to give an overview of recommended elements of creating a successful web presence in such a short time?  I decided to pick the most essential ingredients, quickly highlight how

Get Found Online: How Small Businesses and Nonprofits Can Improve Their Online Presence.

by Bailey Brown @ Summit Digital Marketing

In 2016, the verb “to google” was finally added to the Oxford English Dictionary, despite years of consistent use. Each year, Time Magazine releases a list of the most “googled” terms for that year. This list in 2016 contained words such as Trump, Hillary Clinton, Prince, Hurricane Matthew, and Pokémon Go. If you find yourself […]

Snapchat’s Rise and What it means for Social Advertising

by Stephen Tackett @ Right Place Media

The rise of Snapchat has been quick, even for digital media standards. First released in September 2011, the photo and video based social app currently bolsters 34 million unique users in the U.S. and 100 million users worldwide. It offers users the ability to share moments as they happen but allows users to retain some […]

The post Snapchat’s Rise and What it means for Social Advertising appeared first on Right Place Media.

All Star Tint & Graphics – Huge WIN with ChartLocal!

by Chris Carlton @ ChartLocal

Mike Petty contacted ChartLocal Digital Agency to incorporate digital advertising into his marketing mix.  Realizing that his customers were more connected than ever before, and spending more time on Facebook than with any other ... Read More »

The post All Star Tint & Graphics – Huge WIN with ChartLocal! appeared first on ChartLocal.

Looking for a Public Relations Firm in Kentucky?

by Nancy Wiser @ Wiser Strategies

Would you like to be more successful in reaching your goals? Are you wondering if public relations might help? Maybe public awareness of and confidence in your company are not what you want them to be. Perhaps you wonder if your marketing and communication investment...

The post Looking for a Public Relations Firm in Kentucky? appeared first on Wiser Strategies.

Top 10 Ways to Address Customer Complaints

by Scott Kuhn @ Sheehy

Donald Rumsfeld once said, “If you try to please everybody, somebody’s not going to like it.” Try as you may, not every unhappy, upset customer can be appeased or pleased with your mighty efforts to win them over. But, no matter how long your store has been in business, one thing is clear about customer […]

The post Top 10 Ways to Address Customer Complaints appeared first on Sheehy.

4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a… [Read More]

The post 4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan appeared first on Allegra Design Print Mail - Lexington, KY.

What Can Building a Lookalike/Custom Facebook Audience Mean for Your Business

by kristylowery @ Digital Tulip

Are you utilizing Lookalike Audiences and Custom Audiences on Facebook? If not, you should be… We’re seeing some pretty awesome conversion results! Lookalike Audience is a new Facebook tool that allows you to reach more people who likely share the same interests in your business as other people, similar to them, already do! When a Lookalike Audience is created, you choose a custom audience, your pixel data, your mobile app data or fans of your page, and Facebook identifies the commonalities of the people in it. Then, you can see the people, in the areas that you choose, who share…

The Marketing Squad

The Marketing Squad


The Marketing Squad

Marketing agency specializing in digital marketing strategies with a focus on inbound lead generation.

One Proven and Effective Way to Generate More Leads Online

by Roman Randall @ Summit Digital Marketing

Did you know that businesses with 31 to 40 landing pages get seven times more leads than those with only 1 to 5 landing pages? (Source: HubSpot) When you have more landing pages, you create more opportunities to generate leads. Think of it like doors on a building: the more doors a building has, the […]

Why Workplace Gossip Might be a Good Thing

by Jill Estep @ Sheehy

Did you hear? Gossip at your new store may not be so bad after all. If you recently found out that a co-worker had a crazy, over-the-top weekend and got into a little trouble with the law, chances are, you didn’t hear it from that co-worker. Like most workplaces, office gossip is commonplace, and according […]

The post Why Workplace Gossip Might be a Good Thing appeared first on Sheehy.

Georgetown College / Director of Marketing and Digital Media

by Jeff Ruth @ Jobs – AAF Lexington

This position will develop and execute the College’s strategies to engage key stakeholders, build visibility, and meet the College’s enrollment, engagement, and fundraising goals. It will implement the goals and objectives of Georgetown College through…

2016 at Zipie

2016 at Zipie

by Zack Massey @ ZIPIE Advertising

  As is traditional, we’ve spent the first few weeks of 2017 looking back at the year that was. Not because we’re in an especially reflective mood, but because we’ve been in a mad, panicked dash to get our ADDY...

The post 2016 at Zipie appeared first on ZIPIE Advertising.

Startup Production joins Local First Lexington!

by NicoleMueller @ Startup Production

Shop Local, Eat Local & Spend Local … that’s what Local First Lexington! is all about.  Local First Lexington is a non-profit alliance of locally owned, independently operated businesses, and their membership includes a directory listing, advertising possibilities, education, networking opportunities and mixers.   Formed in 2008, Local First Lexington is a non-profit business alliance of

Statewide Data on the Oral Health of Kentucky’s Youth

by BoxcarPR @ Boxcar PR

Delta Dental of Kentucky and Kentucky Youth Advocates Releases Statewide Data on the Oral Health of Kentucky’s Youth Delta Dental of Kentucky teamed up with Kentucky Youth Advocates to study and assess the oral health of Kentucky’s 3rd and 6th graders. The report, Making Smiles Happen: 2016 Oral Health Study of Kentucky’s Youth, presents findings […]

The post Statewide Data on the Oral Health of Kentucky’s Youth appeared first on Boxcar PR.

EKU / Corporate Support Specialist

by Jeff Ruth @ AAF Lexington

Eastern Kentucky University is looking for a Corporate Support Specialist to assist in securing public radio underwriting for the stations serving greater Lexington. The WEKU family of stations serves more than 65,000 listeners weekly with…

Secrets to Unlocking Creativity - Can you say: “Weekend Re-Creation?”

by @ Fayette Heating and Air News / Blog


 

Blogpost: Secrets to Unlocking Creativity FOR the workweek. 

Lindsay Kolowich 

 

Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone.

“Productivity” has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, rest and “re-create.”

But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. After all, w hen people are exhausted and burnt out, they become less engaged at work—and Gallup reports that engaged employees are a whopping 28% more productive than unengaged employees. (Not to mention they’re happier, more attentive, and more innovative.)

So, what are some ways you can make your weekends more productive, in every sense of the word?

Check out the list below for some ideas. Some of these are geared toward the more conventional definition of productivity, while others are biased toward giving yourself a break so you can be happier, more creative, and more efficient in the long-term.

(Note: If you’re finding you’re still working nonstop on weekends, check out our guide on how to be more productive to learn how to manage your time and maximize your workplace performance during the week.) You probably spend the majority of your workweek sitting at your desk or in conference rooms, slogging away at your day-to-day tasks. That’s why changing the types of activities you do on weekends can play a big role in both your level of happiness and productivity.

1) Use different skills than you use during the week.

Why? By changing the types of activities you’re doing, you can actually change the neurons firing inside your head. Using different neurons makes it easier for you to make different types of connections and associations. When composers get stuck writing a piece of music, for example, it’s not uncommon for them to switch to a different instrument to help get over their writer’s block. The different instrument helps them think about the “problem” in a different way.

Laura Vanderkam, author of the book What Successful People Do Before Breakfast, agrees, saying your weekends need to feel different from your weekdays. She suggests rotating in different activities and hobbies that you don’t have time to do during the week. Celebrity Chef Marcus Samuelsson plays soccer on the weekends, for example. And billionaire Warren Buffet plays the ukulele. Making time for hobbies and non-work activities can foster creativity, relieve stress, and make you a happier, more successful person. If you wake up on Saturday with a list of 20 to-do list items, you’re setting yourself up for failure. (Or at least for a whole lot of stress.) The key is to prioritize so you get the most important things done, not all the things done. That way, you allow yourself the time to do them well. 

2) Don’t try to do it all.

One technique for prioritizing your to-do list is called the impact vs. effort analysis. Here’s how it works: Before you begin a task, ask yourself how much effort this task will take, and what the immediate impact will be. This’ll help you quickly figure out which of the items on your to-do list will have the most immediate impact in the least amount of time.

For example, if you wake up on a Saturday and find your inbox is overflowing but you were hoping to bang out a blog post before lunch, run a quick impact vs. effort analysis in your head. You might realize that getting through 30+ emails takes a significant amount of effort, but actually has little impact on your success. Writing that blog post, on the other hand, requires more effort, but it carries a much higher impact.

“The early bird catches the worm” isn’t a common phrase for nothing. Practically every article out there on productivity says waking up early can help you get more done—provided you went to bed at a reasonable hour the night before. If not, it may be better to catch up on sleep. (See #6.)

3) Kick into gear first thing in the morning.

Either way, when you do get up, try to get up and out of bed as soon as you can. Mornings tend to be slower and lend fewer distractions, making it easier for you to get things done more quickly.

“I try to leave my house as early as possible,” says Leslie Ye, writer and editor for HubSpot’s Sales Blog . “That way, I get fresh air and don’t just sit on my couch all day.” “If I do an easy but rote chore right when I wake up, like clean the kitchen or empty the dishwasher, I’m usually really productive the rest of that day,” says HubSpot’s Director of Content Corey Wainwright. The idea is that, if you kick yourself into gear first thing in the morning, you don’t give yourself a chance to laze around—and you’ll put yourself in the mindset to get things done.

Alternatively, if you don’t have anything specific if you need to get done, sometimes the best thing you can do for your future productivity is to give your mind a break.

4) Give your mind a break.

After all, time off is good for your productivity and performance at work. Almost nine out of ten American workers feel like time off increases their happiness, and 91% of business leaders believe their employees return from breaks recharged and ready to work more effectively.

Ye likes to use weekends to get outside and get some fresh air. “Being in an office five days a week leaves me drained by Friday,” she says. “Taking the time to do an outside activity, even if it’s just taking a walk along the Charles River, helps me recharge and gives my mind a break.”

Meditating is another way to release your mind from stressors—and it happens to have extraordinary health and productivity benefits, like increased focus, reduced stress, and greater creativity. Plenty of successful people—Jack Dorsey, Rupert Murdoch, and Oprah Winfrey— all meditate daily.

If you’ve never meditated before, there are a few great apps that offer guided meditations, like Headspace (which gives you 10 free guided meditation sessions with the option of subscribing later) or Calm (which offers two-dozen guided meditation session ranging from a few minutes long to about 30 minutes long). Sleep deficit is a real thing. The downsides of sleep debt aren’t just that you’re tired all the time—chronic sleep debt raises the risk of obesity, heart disease, stroke, and diabetes. And in the short-term, lack of sleep can have significant effects on the hippocampus—an area of the brain involved in memory creation and consolidation.

5) Catch up on sleep.

The good news is, if you find yourself getting fewer than the recommended seven to eight hours of sleep per night, you can make up that debt on weekends. One University of Chicago study followed a group of student volunteers who slept only four hours per night for six consecutive days. All of the changes they experienced during that period of sleep deprivation—from high blood pressure to fewer antibodies to insulin resistance—were reversed when the students made up the hours of sleep they’d lost. So if you missed, say, ten hours of sleep over the course of a week, then add three or four extra sleep hours on the weekend, and an extra one to two hours to nights the following week—until you’ve repaid all 10 of those hours.  Don’t make this a habit, though. Try to factor those seven to eight hours of sleep per night into your daily schedule as much as you can. (Read more about the science of sleep here.) 

While you should use your workweek to nail the job you have, if you’re gunning for a promotion—or another job altogether—then why not use some of your weekend time learning the skills of the job you want? Learning a new skill or diving deeper into an area of specialization that’s growing might be just the ammunition you need to land that coveted position.

6) Hone a skill for the job you want. 

The skills you choose to work on will depend on the role you have your eye on. For example, if you want to move up as a digital marketer, you may want to improve your HTML/CSS skills, read up on trends in modern technology and emerging platforms, or brush up on your SEO knowledge. If you want to work for an agency, you’ll want to gain experience with cross-channel marketing, mobile marketing, and design. Want to be a CMO? Make sure you master personnel development—perhaps by taking on mentorship roles outside of work—as well as financial analysis and strategic thinking.

For more ideas on which skills to work on, here’s a list of 13 valuable skills you can learn for free.

Want to get your get her name out there as a thought leader and industry expert? Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership.

7) Write a guest post for a publication.

Each one has different requirements and submission instructions, though. While some require you to submit full articles, others accept topic pitches and are willing to work with you on an outline. To help you sort through these requirements, here are guest blogging instructions and guidelines for 11 top media outlets, including The New York Times, Business Insider, HBR.org, Mashable, and more.

If you want to write more regularly, consider creating a personal blog. The social publishing platform Medium is a great place to publish personal blog posts because it comes with a built-in audience. This is especially helpful for people who don’t have time to do a lot of content promotion. (Here’s a beginner’s guide to Medium to get you started.) Weekends are for stepping away from the daily grind, spending time with friends and family, doing things that make you smile, and generally keeping your work-life balance in check. These things may not necessarily boost your company’s profits by 200% or make you CEO next week, but that doesn’t make them any less important.

8) Pick at least one obligation-free day.

But some of you might find it hard to step away from all those obligations—work-related or not—for the entire two-day period. If that sounds like you, then try to choose at least one of the two days to remain totally obligation-free. Saturday is my no-guilt, 100% work-free day,” says Ye. “I don’t do any errands, chores, or open my work computer—I save that for Sunday. Giving myself one day a week to do exactly what I want with no guilt makes it that much easier to tackle my chores and errands the next day.” I find it harder to work efficiently on the weekends, simply because it feels like I have so much more time. But time can fly, and all of a sudden it’s 5:00 p.m. and I just spent the last several hours in limbo between getting work done and procrastinating hardcore.

9) If you choose to work, set a time limit.

When you literally reserve blocks of time to get specific tasks done, it can be much easier to focus and get your work done quicker—leaving you with more time to actually enjoy your weekend.

Emma Brudner, who manages HubSpot’s Sales Blog, uses laundry as a work timer when she works from home. ” I set mini-deadlines for myself corresponding to when I have to go downstairs to switch loads,” she says. “If I’m working on an article, I tell myself I’ll get to a certain point before the wash cycle ends. Then I set another goal for the dryer.”

Tyler Littwin, a content strategist and graphic designer at HubSpot, agrees it’s important to set a limit on work when you’re at home. “If you work from home full-time (or on a regular basis), it’s really easy to let your work life bleed into your personal life. Maintaining a boundary is important for both halves of the equation.”

Another handy trick? The laptop battery countdown. This one comes from Ginny Soskey, who manages HubSpot’s Marketing Blog. She suggests bringing your laptop with you to a remote location—like the coffee shop downstairs—without your computer charger. Then, aim to work until your computer dies. This is a way of gamifying your productivity, and it works: The pressure of a looming deadline can do wonders to keep you focused and working smarter.

Didn’t get as much done as you wanted to in your designated block of time? Forgive yourself, and then move on. The more you set these hard time limits for yourself, the more efficient you’ll get during your designated work time. Think about all the things in your home that you haven’t touched in months or years, but can’t bear to throw away. Those shoes you never wear anymore. That unopened kitchen gadget you got for Christmas three years ago. All those old notes and receipts you haven’t looked at in years.

10) Declutter your living spaces.

A lot of us simply have too much stuff. Why not spend some time over the weekend getting rid of it, little by little? Decluttering your living spaces will make you feel a lot better—especially if you can give some of those items to charity, or sell them online.

Donating is the easiest way to get rid of things without throwing it away. Start by finding the nearest Salvation Army or Goodwill or other local charitable organization. For the more expensive things—like that unopened kitchen gadget—try selling it. If you’re in the U.S., try using Craigslist for items you don’t want to ship, like furniture or other large items. For items you feel comfortable boxing and shipping, try eBay. You can also trade in old items like electronics on Amazon for Amazon credit. (For more ideas, here’s a great guide to decluttering your home from Lifehacker.)

Billionaire Richard Branson said, “It is amazing how focusing your mind on issues like health, poverty, conservation and climate change can help to re-energize your thinking in other areas.”

11) Volunteer.

Serving others has a long list of intangible benefits, like pride, satisfaction, accomplishment, connections with others, strengthening your community, and improving the lives of others. Nothing helps put things into perspective—and can make your problems seem a little smaller—than helping those less fortunate. Plus, along with social benefits, research shows there’s a strong relationship between volunteering and physical health, too.

Weekends are a great time to get involved in local and community volunteer events. If you don’t have a specific cause in mind, check out your local library, youth center, animal shelter, homeless shelter, or hospital to see if they’re in need of volunteers. VolunteerMatch.org is another great place to find good causes in your local community for a wide variety of time commitments. Sunday night blues are never fun. Instead of using those last few golden weekend hours to check through all your boring work emails, do something you’ll actually look forward to. For me, it’s watching Game of Thrones. For you, it might be reading a book, taking a run with your dog, meditating, or cooking a nice meal.

12) Do something fun on Sunday night.

Another idea is to take the time to reflect on the week gone by. Reflection is something you should be doing daily, but weekends are a great time to step back and think about what made you smile, what you’re grateful for, what you’ve accomplished, and how to make the next week even better.

“This extends the weekend and keeps you focused on the fun to come, rather than on Monday morning,” writes Vanderkam in her book. That way, you’ll go to bed with a calmer mindset, unperturbed by all the stuff you have to do the next day.

 

 

 

What Does a Single Negative Review Cost You?

by Dawn Wigginton @ dRAE Media & Marketing

We did some extensive research recently on the effect of a single negative review on an online site like Facebook or Yelp. What will it cost your business?

The post What Does a Single Negative Review Cost You? appeared first on dRAE Media & Marketing.

August is Here - BAG in full press mode!

by @ Fayette Heating and Air News / Blog


It's August - school is starting, car dealers hare having model year end clearance sales and Halloween is in full swing. As always, August is a busy month at Brand Advertising Group. AND we are expecting a new BAG baby in October, (Yes - in case you had not heard, Jamie is having a baby girl the first of October!).  We are so blessed to have such great clients, many who have been our partners for a long time, and continue to add new clients and new web/online partners.  Are you looking for a new marketing partner?  Call and see what unique way we can ramp up your marketing efforts!  859-293-5760

Welcome to The Squad, Courtney!

by squadmarketing @ The Marketing Squad

The Squad is excited to introduce our newest team member, Courtney Nappo! Joining our team as a social media maven, Courtney is a lover of all things social and one week in she’s rocking social media management with flavor and fun. Courtney, a University of Kentucky graduate, is passionate about research and problem solving, and […]

The post Welcome to The Squad, Courtney! appeared first on The Marketing Squad.

5 ways to Measure the Effectiveness of your Social Media

by @ Fayette Heating and Air News / Blog


​Across the board, social marketers and CMOs alike view social media as the marketing channel with the greatest ability to drive both of the major directives of any marketing team:

1. To be the steward of the BRAND

2. To allocate budget according to fan DEMAND

To be a steward of the brand: Creating brand awareness and protecting brand’s reputation -  • To drive demand: Generating revenue opportunities and retention of current customers 

• In order for social media to successfully fuel these two components, marketers need to understand how to measure success in each. 

• On the revenue side, this means understanding conversions, attributing value to each post and link. This isn’t easy, but there’s an end-point. You’re connecting the dots between activity and purchase. On the brand side, it’s more nuanced than that, because there isn’t an end point. Over 2 billion people are active on social media, and not all of them know your brand. 

The Joy Cart

by @ Fayette Heating and Air News / Blog



If you don’t know the motivating story of Jarrett Myner and Jarrett’s Joy Cart, you should definitely check it out. Jarrett survived 7 bouts with cancer while helping thousands. While Jarrett is no longer with us, the continuation of Jarrett’s Joy Cart and being the inspiration behind DanceBlue at the University of Kentucky his legacy and inspiration lives on. Because of the impact Jarrett left on all of us we are proud to support The Joy Cart Movie, and encourage you to check out the video below about Jarrett’s story.

Proud of this Work!

by @ Fayette Heating and Air News / Blog

​

We are so proud of this project we did for Kentucky Children's Hospital!! 

Have Online Marketing Questions?

by Bill Dotson @ WebMedley

We receive a lot of questions about online marketing. The questions range from “How do I rank better in search engines?” to “How do I add [...]

The post Have Online Marketing Questions? appeared first on WebMedley.

Social Media & Content Marketing Tips for Realtors

by NicoleMueller @ Startup Production

I was recently invited to speak to a group of local realtors about how they can use Social Media to promote their business.  The basics of social media remain the same regardless of the industry but since the real estate market has a unique audience, there are some specific tips to promote their brand, increase

The Marketing Squad Is Out of Hibernation Just In Time For Spring

by Bryce Raley @ The Marketing Squad

We shut down the ole marketing engine a few months back. We posted about going black with our marketing back in the dead of winter. We had several good reasons. At the time, we were working nomadically in between our old office and our new one. We knew we’d be moving offices before March (almost […]

The post The Marketing Squad Is Out of Hibernation Just In Time For Spring appeared first on The Marketing Squad.

Welcome to The Squad Michalah!

by squadmarketing @ The Marketing Squad

In just a few short weeks, The Squad has experienced a lot of growth. We’ve brought three new members to our team, and already we are seeing great things as our team expands! Over the next couple weeks we’ll introduce you to our new team members, Michalah Hopper, Glenn Herrera, and Matt Bitley. Michalah joins […]

The post Welcome to The Squad Michalah! appeared first on The Marketing Squad.

Thoughts on the Dangerous SEO Work-Around (DWO)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I love being an in-demand SEO consultant a great deal – but the advice I bring is often unwelcome, even if it is correct. Those impacted by the work required to execute solutions are rarely those will benefit from the improvements directly. It’s just more work for existing, overworked employees. In light of their situation, […]

The post Thoughts on the Dangerous SEO Work-Around (DWO) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

WLKY-TV / Account Executive

by Jeff Ruth @ Jobs – AAF Lexington

Position: Account Executive Job Description: WLKY-TV, Hearst Television’s CBS affiliate in Louisville, KY seeks an enterprising, results-oriented individual to sell advertising across our four leading media platforms – TV, Web, Mobile & Multicast. This is…

Yes - we’re in Halloween Hell!

by @ Fayette Heating and Air News / Blog


If you call BAG and we seem a little out of sorts, we in full blown Halloween mode. For those of you who don't know, we assist in marketing Halloween Express across the US... a time of year we refer to as "Halloween Hell".   We LOVE this crazy time of year - working on fall marketing campaigns with all our GREAT clients and Halloween.  So Heads up!

What is a Human-Centric Experience?

by Adam Brown @ Shatterbox

I didn’t go to college to study graphic design. I stumbled on it while navigating a double major in dramatic arts and anthropology. That might sound like a hard sell to agencies, but I can draw a line back from every successful design to those four years researching storytelling and …

The post What is a Human-Centric Experience? appeared first on Shatterbox.

How to Hire an SEO – A Great New Video from Google (That I Align With 80%)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Decent advice from Google in a brand new video…  I particularly like that Google discusses that there are no quick fixes for SEO and there are a lot of snake oil floating around. Learn more about my SEO services here.

The post How to Hire an SEO – A Great New Video from Google (That I Align With 80%) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

BAG survived another Halloween Season!

by @ Fayette Heating and Air News / Blog


We have survived another Halloween Season! In a tough economy, many of our Halloween Express clients had a good season. Hope we were able to help. We have some ideas and look forward to next year!

Startup Production

Startup Production


Startup Production

Web Design & Internet Marketing in Lexington KY

Obsessing Over Value

by dcaldwell @ Balance Creative

Recently I came across a very interesting article — 7 Essential Habits of Successful Business Owners. It was a great piece. However, buried inside that article was an even more interesting piece of information (that I almost overlooked) that has me doing some thinking lately. So glad I didn’t miss it.  If considered, it could potentially change the way we creative professionals […]

The post Obsessing Over Value appeared first on Balance Creative.

Tips for Running a Facebook Contest

by Chartlocal Digital @ ChartLocal

Running a contest on Facebook presents a wonderful opportunity to reach more potential fans, and grow your social media following. By following some of these best practices — you’re sure to have a successful ... Read More »

The post Tips for Running a Facebook Contest appeared first on ChartLocal.

Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

by Scott Kuhn @ Sheehy

One bad social media mishap can lead to years of brand rebuilding. When KitchenAid took to social media to hop into the 2012 presidential debates, when candidates first began to utilize social media in their campaigns, they never fathomed the backlash they would suffer from a company tweet implying President Barack Obama’s grandmother died because […]

The post Top 10 Tactics to Avoid Brand Crushing Social Media Blunders appeared first on Sheehy.

How to Target 6 Online Shopper Personalities

by Jill Estep @ Sheehy

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? As more consumers shop from behind digital screens instead of in-store, identifying your customer base can be tricky. Liraz Margalit, customer experience psychologist at ClickTale, believes knowing who your customers are and targeting the right audience can […]

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WEBINAR: Zero Moment of Truth Training

by Stephen Dennis @ ChartLocal

As with many marketing practices, you can choose to read a fistful of blogs, or read some books! Google’s ‘Winning the Zero Moment of Truth’ is available to download for free here. So don’t take my ... Read More »

The post WEBINAR: Zero Moment of Truth Training appeared first on ChartLocal.

The Lexington Herald-Leader / Media Sales Consultant

by Jeff Ruth @ Jobs – AAF Lexington

The Lexington Herald-Leader and Kentucky.com lead our market in audience reach with 41.9% of adults accessing our information in print or online each week. That’s over 400,000 adults!   Our winning team of sales professionals is…

AAF Lexington American Advertising Awards winners

by Jeff Ruth @ AAF Lexington

The 2017 AAF Lexington American Advertising Awards—fondly known as the ADDYs—was a celebration of the impressive creative spirit that drives Lexington and Central Kentucky. The evening was a huge success thanks to everyone who came…

EKU / Corporate Support Specialist

by Jeff Ruth @ Jobs – AAF Lexington

Eastern Kentucky University is looking for a Corporate Support Specialist to assist in securing public radio underwriting for the stations serving greater Lexington. The WEKU family of stations serves more than 65,000 listeners weekly with…

Shatterbox clients set to entertain

by Jeff Ruth @ Shatterbox

Looking for something fun to do in Lexington on Friday June 10th? Check out the Warehouse Block Party no. 2 on National Ave. from 5-9pm. There will be food, music, local shops, and more to help kick off the first of this summer series. Be sure to stop by and see our …

The post Shatterbox clients set to entertain appeared first on Shatterbox.

Fall in Love with Promotional Products

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)… [Read More]

The post Fall in Love with Promotional Products appeared first on Allegra Design Print Mail - Lexington, KY.

Tabula Rasa and Agency Life

by Zack Massey @ ZIPIE Advertising

We’ve been in our new office for a little over four months now. Building a new space from the ground up gave us an opportunity to intentionally shape our new office to reflect who we are and how we work—and...

The post Tabula Rasa and Agency Life appeared first on ZIPIE Advertising.

4 Tips for Creating Engaging B2B Content

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share… [Read More]

The post 4 Tips for Creating Engaging B2B Content appeared first on Allegra Design Print Mail - Lexington, KY.

It’s been a GREAT Summer!!

by @ Fayette Heating and Air News / Blog


Labor day is just around the corner and it’s been a GREAT summer. We’ve been busy with several new clients, had moving forward with existing clients to grow their business!!

AND we have some really cool new digital tools in our tool box that are really working for clients - focused, targeted and trackable options for any business. Want digital marking only? Call us! If you have an business and want to maximize yourdigital budget with results driven plans, we are you solution!

174 Marketing Jobs in Lexington, KY | Adzuna

174 Marketing Jobs in Lexington, KY | Adzuna


Adzuna

174 Marketing Jobs in Lexington, KY available on Adzuna, US's job search engine. 1,000s of new jobs every day and all available Marketing jobs in Lexington, KY published US-wide in the last 14 days.

Hia Magazine

by Newview @

Model Ruby K. showcases luxury fashion in a new Marie Antoinette-inspired editorial in Hia Magazine! Working internationally, Ruby is signed to agencies in London, Milan, Paris, and Miami.    

The post Hia Magazine appeared first on .

3 Easy Ways to Enhance Your Email Marketing Results

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

According to Forrester, email marketing is the most direct way to reach and interact with your audience – even more so than social channels, like Facebook. The study says that people are twice as likely to sign up for your email list as they are to interact with you on Facebook. Like any marketing channel,… [Read More]

The post 3 Easy Ways to Enhance Your Email Marketing Results appeared first on Allegra Design Print Mail - Lexington, KY.

Zipie at the ADDY Awards: 2017 Edition

by Zack Massey @ ZIPIE Advertising

Another ADDY Awards is in the books! This annual event is always a major part of our calendar, allowing us to reflect on the past year’s work while getting inspired by the work of the rest of Lexington’s creative community....

The post Zipie at the ADDY Awards: 2017 Edition appeared first on ZIPIE Advertising.

How much is a new customer worth?

by Crystal Geis @ AD-IOS

Many small business owners realize they have to market their businesses to gain new customers. However, most small business owners will start spending money towards their marketing efforts before they answer the biggest question of all. “How much is a new customer worth? How much revenue am I willing to spend to gain a new ... Read more

The Art Director | Adam Brown

by Braidi Kase @ Shatterbox

When beginning a project, do you have a distinct vision of the finished piece? I have a clear direction, but the process informs the finished product. Rigidity in design subverts the inherent playfulness of discovery when shapes accidentally merge and grids break. I look forward to my mistakes; sometimes they’re …

The post The Art Director | Adam Brown appeared first on Shatterbox.

Serving Lexington through PR

by Rosie Ecker @ Wiser Strategies

What comes to mind when you hear the term “Public Relations?” Untying myself from seeing it firsthand here at Wiser Strategies, I think of Public Relations as the professionals hired to fix a scandal. For example, The 2014 Taco Bell rat issue in New York City,...

The post Serving Lexington through PR appeared first on Wiser Strategies.

Build Your Store’s Customer Base Through Special Events

by Jill Estep @ Sheehy

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust… It’s that time of year in Louisville, Kentucky: fedora fanfare is at a premium, a hint of mint will hit multitudes of julep glasses and the sound of […]

The post Build Your Store’s Customer Base Through Special Events appeared first on Sheehy.

Google Adwords Call-Only Campaign Abandonment Considerations

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I’ve been running some Call Only campaigns for a service industry site.  Like many I’m hearing from, the performance of these campaigns is not what was expected. While it is believed that a full 20% (on in five!!) of calls from mobile phones are abandoned, we should look how this affects abandonment patterns for call-only […]

The post Google Adwords Call-Only Campaign Abandonment Considerations appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Time Warner Cable / Account Planner

by Jeff Ruth @ Jobs – AAF Lexington

Time Warner Cable, Lexington, KY Posting Job Title: Account Planner – Media (Lexington, KY) Requisition #: 176493BR Posting Location: Lexington, KY, US Area of Interest: Ad Sales Position Type: Full Time Posting Job Description ACCOUNT…

Campus-Wide Partnership with Founders Federal Credit Union Announced

by Reba Robinson @ JMI Sports

Founders Federal Credit Union, Clemson University & JMI Sports – October 5, 2017 – Founders goes “All In” with major sponsorship of Clemson Athletics and Clemson University Clemson Sports Clemson University, Founders Federal Credit Union and JMI Sports announced a … Read More >

The post Campus-Wide Partnership with Founders Federal Credit Union Announced appeared first on JMI Sports.

Google MyBusiness – Bulk Management Panel Discussion

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I was honored to be part of a LocalU Hangout with some of the web’s leaders in local SEO:  Andrew Shotland & Dan Leibson of LocalSEOGuide, Alexis Gui of Sim Partners, Tim Grant of Gamma Partners, Rory Scherer ofDAC Group, and Mike Blumenthal. This recording (and transcript) includes a lot of tips related to guidelines, obstacles […]

The post Google MyBusiness – Bulk Management Panel Discussion appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Step Up Your Swag to Build Brand Awareness

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out… [Read More]

The post Step Up Your Swag to Build Brand Awareness appeared first on Allegra Design Print Mail - Lexington, KY.

New Ranking Factors Report Released

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Some highlights from the report (no surprises really) SERP listings #1-3 Click-Through Rate is 36 percent on average. The correlation for links remains high, but links’ importance may be dropping. All of the top 100 domains have a mobile friendly versions.  Lower ranked pages have mobile friendly version around 78% HTTPS/SSL is present for just under 50% […]

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AAF Lexington May Membership Mixer & 2017-18 Board Members Vote In

by Andrew Dyer @ AAF Lexington

AAF Lexington May Membership Mixer & 2017-18 Board Members Vote In: Wednesday, May 24, 2017 5:30pm-7:30pm Lexington Beerworks Join us May 24, for our May Member Mixer event that includes our annual business event to…

Wildcats Helping the World

by Reba Robinson @ JMI Sports

Sports Business Journal – May 29, 2017 – By Michael Smith – It’s 7,547 miles from the University of Kentucky’s campus to Addis Ababa, the capital city of Ethiopia. Until six years ago, there was practically no reason a Kentucky … Read More >

The post Wildcats Helping the World appeared first on JMI Sports.

In Relentless Pursuit of Excellence…

by @ Fayette Heating and Air News / Blog


Excerpted from: Wiley Publishers, The Art of Client Service: The Classic Guide, Updated for Today’s Marketers and Advertisers, 3rd Edition by Robert Solomon. Copyright (c) 2016 by Robert Solomon. All rights reserved. This book is available at all booksellers.

​Maurice Levy, the chair and CEO of the French holding company Publicis, is reputed to have said about new business, “You never really know why you win; you never really know why you lose.” I have no idea if Levy actually said this, but no matter. I believe it to be true. 

I have been on the receiving end of many a condolence call from the prospective client that goes something like this: “You and your team were great, really great, and it was a hard, really, really hard decision, but we’ve decided to go in a different direction. But let’s stay in touch.”

And there have been a few occasions when I received this kind of call: “You and your team were great, really great, and it was a really, really hard decision, but we’ve decided to go with you and your team. When can we get together to kick things off?”

The difference between winning and losing is often the thinnest of margins, and there are so many variables in play when you pursue a new client - money, the work, the people, the politics, did I say money - it is impossible to know exactly how you won or lost. My agencies have done extraordinary work for prospective clients and lost. My agencies have done average work for prospective clients and won. I had one prospective client tell me our agency didn’t understand their business and that’s why we lost. I had another prospective client tell me we understood their business so well that’s why we won. 

In a new business effort in which there might be anywhere from 3 to 10 finalists, how do you avoid becoming one of the silver medalists? How do you walk off with that one gold medal? With new business, there might be as many pieces of advice - some wise, others not so wise - as there are agencies, but I think there are three relatively simple rules to follow: 

1. Be ruthless about the accounts you pursue - You want to avoid the long shot opportunities and focus instead on those in which you have a reasonable chance to prevail. The key to winning is less about the accounts for which you decide to compete, and more about the accounts for which you decide not to compete.

2. Once you’re in, go all out - If your agency is selective about the accounts and clients it chooses to pursue, it should be better able to devote the time, attention, and resources necessary to compete effectively. They follow every step included in the previous chapter. They leave everything on the field. I was in a pitch once for a major financial services account. The agency I was working with was eliminated; the client chose another shop. But at the proverbial eleventh hour, a very senior client person stepped in and steered the account to an agency that also had been eliminated, proving once again that, in new business, relationships matter.

3. Pay attention to relationships - It’s easy to say the clients decision will be based on strategy, the ideas, and the work, and I know of no clients who willingly will admit to choosing an agency because they felt comfortable with the people they interacted with during the pitch process, but do not underestimate the power of personal connection.

VIDEO INTRODUCTIONS

by prospermg @ Lexington, Kentucky Video Production Services

PROFESSIONAL ONLINE VIDEO INTRODUCTIONS Please watch some of the samples from a few of our successful client projects. Hover over the slider to reveal custom video services description. Move cursor off slider to hide captions. Introducing POVI! A unique marketing tool for professional services including physicians, specialists, dentists, attorneys or …

The post VIDEO INTRODUCTIONS appeared first on Lexington, Kentucky Video Production Services.

The VP is in the House!

by @ Fayette Heating and Air News / Blog


Yes - crazy day at bag. Marcus Reed, per his Dad the vice-president at BAG, is here today. Watching "The Grinch" now!

Izzy Cable Joins Shatterbox as Graphic Designer

by Adam Brown @ Shatterbox

Ms. Izzy Cable has joined the Shatterbox as graphic designer and creative team member. “Izzy is a tremendous asset to the growing team at Shatterbox. She will work alongside our talented and experienced art director Adam Brown to provide complete creative solutions for our clients. Her attention to detail, quality-driven …

The post Izzy Cable Joins Shatterbox as Graphic Designer appeared first on Shatterbox.

A Brief Winter Slumber for Our Marketing

by Bryce Raley @ The Marketing Squad

Well, January was a blur. We started the year with a 4-day workweek coming out of the Christmas break, and we had a 4-day workweek two weeks later with MLK day. We’ve been operating out of a temporary office, as many of you know. A big thanks to Greg Blakemore and the Nehemiah Group for […]

The post A Brief Winter Slumber for Our Marketing appeared first on The Marketing Squad.

Halloween Hell continues

by @ Fayette Heating and Air News / Blog


Our Halloween "Hell" continues - going great with all markets - facebook post are rolling out and Halloween Express will be featured on the Travel Channel Sunday, September 30th in Making Monsters Season 2! In addition lots of other GREAT things happening! Congrats to Legacy Nissan for another record month.

Digital Marketing Drives Leads, Customers and Revenue - Learn More

Digital Marketing Drives Leads, Customers and Revenue - Learn More


Digital Marketing Specialist Patrick Kenney

Would you like more leads, more customers and more revenue? Digital Marketing is VITAL to the success of your business. LEARN MORE.

How to Reach More Local Customers With Facebook

by pkenney @ Digital Marketing Specialist Patrick Kenney

The number one complaint I hear from local business owners is “If I could just get in front of my ideal customers I know they’d want to do business with me.” Well, here’s one quick and easy way to get in front of more ideal customers. 1. Setup and Optimize Your Facebook for Business Page Create […]

The post How to Reach More Local Customers With Facebook appeared first on Digital Marketing Specialist Patrick Kenney.

Paintsville the winner of ‘Beautify the Bluegrass’ initiative

by Matt Wickstrom @ Lane Report | Kentucky Business & Economic News

Gov. Matt Bevin today announced the community of Paintsville as the winner of the 2017 “Beautify the Bluegrass” competition.

The post Paintsville the winner of ‘Beautify the Bluegrass’ initiative appeared first on Lane Report | Kentucky Business & Economic News.

Operation Surprise and Delight

by Zack Massey @ ZIPIE Advertising

Sharing the love with Integrity IT Everybody loves getting gifts. That’s a basic fact of the universe. Secondary to that: everybody loves giving gifts, too. Surprising someone with an unexpected present is something we all wish we could do more...

The post Operation Surprise and Delight appeared first on ZIPIE Advertising.

Kentucky Video Production

Kentucky Video Production


Lexington, Kentucky Video Production Services

Kentucky Video Production Editing Services. Professional multimedia creative services in Lexington serving clients worldwide. Drone, 360 Panorama, Training.

Four AdWords Management Tips That Will Boost Your ROI

by Roman Randall @ Summit Digital Marketing

Are you dissatisfied with your Adwords ROI, but don’t have a ton of time to manage and optimize your ad campaigns? If so, these four proven and practical AdWords management tips below will help you. Implement them and improve your conversions, stop wasted ad spend, and boost your AdWords return on investment. Exclusive Bonus: Get […]

dRAE Media + Marketing

dRAE Media + Marketing


dRAE Media & Marketing

dRAE is a Louisville-based diversified Digital + Social Media Relations firm that specializes in targeted marketing with Digital, Social Media, and Brand Optimization. Our job is to turn online buzz into attention, and attention into conversions.

Which New Retail Trend Will Increase Your Retail Efficiency?

by Scott Kuhn @ Sheehy

Just when we started to settle into the fact that consumer data is readily available with a simple click, technology upgrades again. Emerging as one of the top 10 retail trends for 2016, in-store voice-enabled search is on the path to revolutionize the way shoppers engage with their favorite businesses. When shoppers use voice technology […]

The post Which New Retail Trend Will Increase Your Retail Efficiency? appeared first on Sheehy.

Content is King? Learn Why and How to Manage It.

by Bill Dotson @ WebMedley

We've all heard the phrase "content is king". What does it really mean?

The video below will explain the following: 1) Why content marketing matters, 2) How it increases your branding 3) How it makes you more likely to be trusted while generating leads and nurturing relationships, and 4) How you can manage the content generation process.

You can use our Content Marketing Plan Template to organize your content marketing, too.

The post Content is King? Learn Why and How to Manage It. appeared first on WebMedley.

Ever Sent or Received a Password via Email?

by Bill Dotson @ WebMedley

Admit it: You’ve sent a password via email. You’ve probably also had emails sent to you containing usernames and passwords. Emailing passwords is a [...]

The post Ever Sent or Received a Password via Email? appeared first on WebMedley.

Why Facebook Advertising Should be the Hospital Marketer’s Tactic of Choice

by Dawn Wigginton @ dRAE Media & Marketing

During the second quarter 2016, Facebook had 1.71 billion active users who had signed on to the network in the last 30 days. As the world’s most popular social network, it is embraced by every age, gender and ethnic group. There are a variety of business types that approach dRAE Media & Marketing to assist them in marketing their […]

The post Why Facebook Advertising Should be the Hospital Marketer’s Tactic of Choice appeared first on dRAE Media & Marketing.

Small Business SEO Tips: 7 SEO Action Steps Your Company Can Take to Increase Your Website’s Rankings and Revenue

by Roman Randall @ Summit Digital Marketing

Summary: Small business SEO (search engine optimization) is a loaded topic, but it doesn’t have to be overwhelming. There are fundamentals that every small business can implement (and aren’t too difficult). Read below for seven small business SEO action steps you and your staff can take this week. Search engine optimization (SEO) is like exercising: You can […]

ChartLocal Digital Marketing Agency - Wilmington, NC - Chattanooga, TN - Macon, GA - Columbus, MS - Gulfport, MS - Lexington, KY - ChartLocal

ChartLocal Digital Marketing Agency - Wilmington, NC - Chattanooga, TN - Macon, GA - Columbus, MS - Gulfport, MS - Lexington, KY - ChartLocal


ChartLocal

ChartLocal Digital Marketing Agency helps small businesses in Wilmington, NC - Chattanooga, TN - Macon, GA - Lexington, KY - Columbus, MS - Gulfport, MS

How YOU and YOUR Customers Benefit From Surveys and Focus Groups

by @ Fayette Heating and Air News / Blog


​All to many times, we assume that other people THINK THE WAY WE DO - in fact, statistics tell us that 60% of our first impressions are WRONG due to this assumption. Think about it, age, gender, education, culture, family background, life experience, personality type, emotional make-up and the like, ALL make us who we are and go along way to determine HOW we think. The result of NOT finding out HOW our customers think and ASSUMING we already know is a clear path to marketing, advertising, promotion and “Campaign-Aggedon!”

Here are a few things to think about when setting up the audience, type, verbiage and general content of an effective survey campaign or focus group. Keep in mind - surveys are great to find out what your customer is thinking (who, what, when and where) while focus groups tend to be less objective, more subjective and tell us WHY and HOW! So, a few things to consider…

 

Top 12 Survey Best Practices

One of the best ways to keep your finger on the pulse of your business or organization is to gather feedback from your most valuable asset: your customers and members and vendors. Then, efficiently gathering feedback, analyzing it, and acting on it in a meaningful way to increase your business or organization’s success and strengthen your relationships. To help you gather feedback from your customers, donors, members, and constituents, we’ve assembled the top 12 best practices for effectively building and promoting an online survey. Put them to work as you plan and implement your next one, and it’s sure to be a success!

1. Have a single, well-defined objective. 

What feedback do you really want from your customers? Narrow down what you want to know to the key questions that get to theroot of the issue. For instance, when conducting a post-transaction satisfaction survey, stick to questions surrounding the sale process and nothing more. This will keep your survey focused and help avoid the “just one more question” syndrome when building your survey. Take a few minutes to plan your survey and consider what you want to get out of the results before building your questions.

2. Keep your survey short. 

In a best-case scenario, a survey should take 5 minutes or less to complete in order to get the best response rate. Anything longer than 10 minutes should be re-thought, or survey takers should be given an incentive for giving that much of their time to answer your questions. Another key for keeping your survey to the point: Avoid questions with more than 10 answer options. Too many options for a single answer can confuse the survey taker and slow down completion time. Break the question into multiple questions or consider another way to phrase and answer it.   

3. Design your survey for easily measurable results. 

The key is to ask closed-ended questions that generate results that are easy to analyze, spot trends, and set base lines. A good example of a closed ended question is:

What service(s) of ours do you use?

a) Digital Marketing/Advertising

b) TV and radio

c) Billboards

Using too many open-ended questions that require respondents to type out responses (i.e., “What do you like about our business”) will take time to read, code,and trend. Plus, they make for a longer survey completion time. Closed-ended questions make it easy for the survey taker to whisk through the questions and give you easily quantifiable data.

4Ask one thing per question. 

Seems simple enough, but it’s an easy trap to fall into when compiling questions. Avoid such inquiries as “Do you like pizza and ice cream?” These are two unrelated subjects and should be broken into separate questions that will allow survey takers to answer both independently.Make sure to give respondents a full opportunity to answer the question with an: “Other”, “Prefer Not to Answer”, or “Not Applicable” option where necessary. These answers, while vague, can provide better insight than a non-answer. Note: When giving an option of “Other,” it’s best to provide a text box for write-in answers.

5. Avoid biasing the response. 

Ask questions in a manner that doesn’t trend or lead to a preferred answer in a particular way. For instance, when gauging a customer’s likelihood of referring your business to friends, use a scale that ranges from “not very” to “extremely” with a few options in between. Avoid using “Always” or “Never” extremes as they can bias responses in the opposite direction.

6. Limit required questions.

Too many required questions in a survey can ruin the flow and likely decrease your response rate. We recommend making required questions only those that you absolutely need to make a business decision. 

7. Question order matters.

The first question or two should be easy and interesting to engage the respondent and get them into the ow of the survey. Place profile or demographic related questions at the end of the survey to avoid scaring people off. If a person has taken the time to answer all your questions first, they are more likely to provide at least some of their profile information at the end.

8. Create a logical flow. 

Group questions that cover similar topics together and use text boxes to introduce each section of the survey. Page breaks should be used to break up longer surveys to prevent what seems like an endless scroll of questions. A side bene t to page breaks is that they provide for an auto-save of prior responses every time someone clicks on them.

9. Test the survey.

Once you’ve completed building your survey, send it to a couple of trusted associates for testing purposes. Have them time how long it takes to complete and provide feedback on the overall ow of the survey. You can also check on the test entries to ensure the answers’ format will provide useful data.

10. Spell out time expectations in your invite and on the greeting page. 

When using an email survey invitation or a survey greeting page, tell the audience why you’re asking these questions, provide an estimated completion time, and explain what you will be doing with the data collected. Make the invite about the customer/survey taker by using “you” pronouns in your text.

11. Get it in front of the right people. To get the most out of your survey efforts, you have to get the right people to take it, thereby providing the feedback about your organization that you’re looking for. Your objective and how well you know your customers will determine the appropriate audience for your survey. For a good response rate, we recommend sending it to the segment of your audience that will care most about the topic(s).

12. Share the results and actions with respondents. 

Once the survey is complete and the data is collected and analyzed, let the respondents know what you’ve learned and what actions you’ll be taking as a result. Following up with respondents (and customers in general) helps validate your relationship with them and sends the message that their opinions make a difference. When customers feel like a part of a business, they’re more likely to provide feedback in the future. 

And so, you have the 12 Commandments of good survey questions. Here at Brand Advertising Group, we want to ensure YOUR success by giving you the very latest and up to date information so as a TEAM, we can make the best business decisions with your Marketing and Advertising dollars! And remember, with us - YOUR success is already in the B.A.G.!

    Adapted and Researched by Rick Stafford - Research Director and “bag boy.”
     

How Do You Rebrand a Non-Profit That Has a Wide Range of Services?

by Katie McDaniel @ Wiser Strategies

In March 2014, Community Ventures reached out to Wiser Strategies to help update their brand. They had previously worked with other firms, but felt they were not adequately capturing the company’s essence. Nancy Wiser, our president has always said, “we may not immediately give the...

The post How Do You Rebrand a Non-Profit That Has a Wide Range of Services? appeared first on Wiser Strategies.

Why with Brand Advertising Group…it’s in the B.A.G.!

by @ Fayette Heating and Air News / Blog


​By: Drew McLellan 

Despite their best efforts to stand out, nearly every agency looks, sounds and acts just like every other one. We all think we have figured out how to differentiate ourselves using catchy tag lines and clever techniques, but from the outside looking in, it’s hard to tell the difference from one to the next. 

Don’t believe me? See whether any of these phrases ring a bell: 

• “We are a full-service integrated marketing agency.” • “We partner with our clients.” • “We’ve been in business for X years and have more than X years of experience.”

Don’t Please Everyone All The Time -  New avenues of competition are part of the reason for this. Agencies are now commodities competing with freelancers and others who take advantage of low barriers to entry. Differentiating your agency from the masses requires clearly defined areas of expertise. Clients want specialists, not indistinguishable, cookie-cutter generalists. According to our research, one of the biggest factors for clients choosing an agency is industry-specific expertise, which they define as having 25-50% of the agency’s business in one industry. 

Although most agencies struggle to stand out, differentiating isn’t as hard as it seems. These four strategies help the most successful agencies split from the pack and say something interesting, while other companies waste their breath trying to shout louder than everyone else. 

Ideally, you need four areas of expertise or industry specialization. We all watched entire market evaporate in the recession of the late 2000’s, and agencies that served only single markets dried up with them. Standing on a four-legged stool lets you invest 25% of your business in different markets, meeting the 25-50% specialization criteria of your clients while insulating you from disaster should one niche dry up.

Create a philosophy around how and why you do what you do. Take a specific position or point of view that puts you squarely on one side of an argument, then merchandise that position heavily to the client base to which you want to appeal.

Specialization works even better when it extends beyond client selection and into services provided. Choose a specialization like SEO, public relations, branding, or digital media. Don’t do generalist work - do one thing better than everyone else. 

Are you fully virtual and therefore less expensive than others? Do you have only senior-level executives on your team, ensuring that no client works with a rookie? Does everyone on the team have client-side experience? Make your structure stand out by building a company that doesn’t look like any other. 

Differentiate Your Agency (for real)  1. Create a four-legged stool  2. Believe in something 3. Specialize further 4. Build a unique structure 

A Different Avenue of Success  You can’t serve everyone and expect to stand out from the other agencies trying to do the same. Differentiate your business at every opportunity, and clients will flock to you for the specialized services you provide. This is how we make the BAG difference with each and every one of our clients. 

The Ripple Effect: How to be An Everyday Innovator

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than… [Read More]

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Want To Super Charge Your Sales? Push This Button

by pkenney @ Digital Marketing Specialist Patrick Kenney

Seek first to understand, then to be understood. – Stephen Covey Before attempting to sell any product or service you must know your customers. Where do they hang out? What are their daily habits? Use our Ideal Customer Avatar Worksheet to define who you are selling to. Now, let’s get to super charging your sales… It’s the same […]

The post Want To Super Charge Your Sales? Push This Button appeared first on Digital Marketing Specialist Patrick Kenney.

Can you believe October it’s already Oct. 18th!!

by @ Fayette Heating and Air News / Blog


Can't believe we're over half through October! The Halloween madness is starting to slow down and we are working on 2013 budgets for many clients. 2013!!! Hard to believe.

SET at Theatre Square: A New Restaurant Concept

by BoxcarPR @ Boxcar PR

With a brand new restaurant concept opening in historic Theatre Square in downtown Louisville, a local ownership group came to Boxcar to provide creative direction on the new logo for the restaurant called SET at Theatre Square. In addition, Boxcar worked with the ownership team on announcing the new concept to local media in April […]

The post SET at Theatre Square: A New Restaurant Concept appeared first on Boxcar PR.

Can you believe it’s November!!

by @ Fayette Heating and Air News / Blog


Yes, we survived another Halloween season and are busy working on Black Friday and the Holiday plans for several clients.  We're also busy preparing 2015 marketing plans and a few new pitches, so stay tuned for more news from the BAG team. In addition, we are thrilled to welcome Kentucky Bank as a new client!!

Columbia Athletics Announces Joint Venture between JMI Sports and IMG as its Official Multimedia Rights Holder

by Reba Robinson @ JMI Sports

Columbia Athletics – June 28, 2017 – Columbia University Athletics announced on Wednesday that the joint venture between IMG and JMI Sports will become its new official athletics multimedia rights partner. Commencing on July 1, 2017, the newly formed Lions … Read More >

The post Columbia Athletics Announces Joint Venture between JMI Sports and IMG as its Official Multimedia Rights Holder appeared first on JMI Sports.

Comprehensive Partnership with Kroger Announced

by Reba Robinson @ JMI Sports

UK Athletics – May 1, 2017 – The University of Kentucky, JMI Sports and Kroger announced a comprehensive and unprecedented partnership that expands Kroger’s commitment to UK Athletics and the University of Kentucky, including the renaming of UK’s football stadium … Read More >

The post Comprehensive Partnership with Kroger Announced appeared first on JMI Sports.

Happy Small Business Week

by NicoleMueller @ Startup Production

Small business week took place from April 30 through May 6, 2017, hosted by the Small Business Administration. What is Small Business Week?  “Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half

A Profitable Digital Marketing Strategy Starts With This Simple and Significant First Step

by Roman Randall @ Summit Digital Marketing

Let’s say you lived in New York City and wanted to travel to New Zealand. How would you get there? Would you drive there? Would you walk? Swim? Take a taxi? No, of course not. You’d take an airplane and fly to New Zealand. Why? Because the destination requires a specific method of getting there. […]

HOW TO MAKE VIDEO USING MOBILE PHONE

by prospermg @ Lexington, Kentucky Video Production Services

TELEVISION PROGRAMMING MADE POSSIBLE BY:        LESS is MORE Welcome to the NEW Prosper Media Group, Inc. quarterly project newsletter, your source for video tech info, how-to, tips, DIY, as well as programming information for our EMMY-nominated educational television series, Downstream and kNOwMORE. We’re only sending this keep …

The post HOW TO MAKE VIDEO USING MOBILE PHONE appeared first on Lexington, Kentucky Video Production Services.

What Determines Startup Success?

by Jill Estep @ Sheehy

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. Few know success quite as well as Idealab founder and CEO Bill Gross. With more than 100 startups birthed from Idealab, including NetZero, Pet Smart and tickets.com, Gross has lead plenty of new stores to sky-high profits and unparalleled […]

The post What Determines Startup Success? appeared first on Sheehy.

Lexington Kentucky Video Producer Job Opening

by prospermg @ Lexington, Kentucky Video Production Services

Lexington Kentucky Video Producer Job Opening Read below for more about Lexington Kentucky Video Producer Job Opening with Prosper Media Group, Inc. in Lexington, Kentucky. Contact us for more info. Associate Video Producer. (Full Time) Seeking determined, aggressive, organized, punctual and most importantly creative video editor/producer. Good writing and communication skills as …

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RECORD OLYMPICS AD REVENUE EXPECTED DESPITE MANY CONCERNS

by Bita Fesharaki @ Right Place Media

By Bita Fesharaki With under 4 months left to the Rio de Janiero Olympics, NBC is about to break advertising sales records despite concerns in Brazil about the Zika virus, corruption, political turmoil, and high crime rates. Last month, Advertising Age reported that NBC had passed the $1 billion mark in national ad sales across […]

The post RECORD OLYMPICS AD REVENUE EXPECTED DESPITE MANY CONCERNS appeared first on Right Place Media.

What Does Today’s Great Leader Look Like?

by Scott Kuhn @ Sheehy

A great leader today looks vastly different than leaders of yesteryears. So, why are the same leadership training practices still used? Since the concept of great leadership is highly subjective and leaves new store owners craving definitive answers, senior leader Roselinde Torres of Boston Consulting Group (BCG) decided to dedicate her entire career to uncovering what it […]

The post What Does Today’s Great Leader Look Like? appeared first on Sheehy.

2015 Lexington Ad Club – Gold Addy Award

by Bita Fesharaki @ Right Place Media

Right Place Media is honored to have received the Lexington Advertising Club’s Gold ADDY Award in the Outdoor category this year.  

The post 2015 Lexington Ad Club – Gold Addy Award appeared first on Right Place Media.

Thoughts on marketing that matters.

by nancy@groupcj.com @ Group CJ Lexington Kentucky

We have a passion for marketing that matters. We seek out important clients and causes we are proud to support and make them highly visible and relevant. For 25 years, we’ve been engaged in enterprises that directly or indirectly serve the cause of Lexington’s economic development by improving the quality of life which all of us enjoy. We're not just Continue Reading

Could JMI Sports’ Deal For Kroger At Kentucky Be A Sign Of More Campuswide Deals?

by Reba Robinson @ JMI Sports

SportsBusiness Daily – May 2, 2017 – By Michael Smith – It became obvious that the Univ. of Kentucky’s stadium naming-rights deal would be out of the ordinary when Kroger never asked about traditional athletic assets like tickets or gameday … Read More >

The post Could JMI Sports’ Deal For Kroger At Kentucky Be A Sign Of More Campuswide Deals? appeared first on JMI Sports.

The Best Places for High-Quality Stock Photos, GIFs, and Vector Graphics (Paid and Free)

by Roman Randall @ Summit Digital Marketing

According to research done by developmental molecular biologist Dr. John J Medina, if people hear information they will only remember 10% of it three days later. However, if a picture is added to the information these people hear, they’ll remember 65% of the information. (Source) In addition to this, consultant Jeff Bullas found that articles with images get 94% […]

Creative Convergence

by Jeff Ruth @ AAF Lexington

2017 AAF Lexington American Advertising Awards Registration is open! The American Advertising Awards (fondly referred to as the ADDY’s) recognize creative spirit in the art of advertising.  This year’s theme, Creative Convergence, celebrates the magic…

How to Survive South by Southwest

by Zack Massey @ ZIPIE Advertising

The Zipie SXSW Handbook: Year 3 Just like that, it’s March again—and that means we’re headed back to Texas for another year of South by Southwest. This is our third year going, and we’ve developed a few tips for how...

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Video Production Service Kentucky News 2010 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Video Production Service Kentucky News 2010 Archive. Fall 2010 ON-LOCATION: Great American Rivalry Football: Easton, PA November 25. NOW AIRING New :30 TV Spot for Lexington Overstock Furniture. DISS …

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FOOD AMONGST FRIENDS RECIPES

by prospermg @ Lexington, Kentucky Video Production Services

OLWEN’S SCOTCH EGG RECIPE AMY’S FRENCH TOAST RECIPE KYLE’S QUICHE RECIPE   Food Amongst Friends Recipes

The post FOOD AMONGST FRIENDS RECIPES appeared first on Lexington, Kentucky Video Production Services.

Poor Site Search Can Shred UX (and Your Bottom Line)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

From the “Millions of dollars down the toilet” department:  I Came across some statistics today related to ecommerce and shopping habits, specifically related to user experience in ecommerce search situations.   Behold: 16% of ecommerce websites do not support searching by product name or model number , despite those details appearing on the product page. An […]

The post Poor Site Search Can Shred UX (and Your Bottom Line) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Sheehy / Media Planner/Buyer

by Jeff Ruth @ Jobs – AAF Lexington

Sheehy is a full-service advertising and marketing agency headquartered in Louisville, KY. With the region’s largest media team we handle planning and procurement across all forms of media in more than 50 markets nationwide. We…

The Holidays are Here!

by @ Fayette Heating and Air News / Blog


The Bag team is up to our ears in Holiday marketing for our clients, planning for 2013 and new client pitches! Our new "bag girls" Beth Shewmaker and Casey Graves are getting up to speed - so we're looking forward to a GREAT 2013! Merry Christmas to All!!!

Value in Video- How to Incorporate Videos Into Your Social Media Even When You Hate the Camera

by kristylowery @ Digital Tulip

So we all know that video’s are a hit on social media. Maybe you’re not a fan of appearing on camera but really want to use video as a marketing tool. We’re going to give you a couple of helpful tips to do just that! 1. Figure out what story you want to tell to your audience and what kind of video would be best to do so. A basic video explaining what you do is a good idea, especially if you’re a new business. You can tell the story behind the camera or have someone else do so if…

Muhammad Ali Media Information & Press Releases

by Danielle Roberts @ Boxcar PR

Muhammad Ali Related Press Releases (2016): Muhammad Ali Hospitalized – 6/2/2016 “The Greatest of All Time” Muhammad Ali Dies at 74 – 6/3/2016 Funeral Plans from The Muhammad Ali Family – 6/4/2016 Muhammad Ali Islamic Funeral Prayer Program Jenazah Scheduled at Freedom Hall – 6/6/2016 Muhammad Ali Memorial Ticket Information – 6/6/2016 Pallbearers announced for […]

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Fayette Heating and Air BIG TV spot

by @ Fayette Heating and Air News / Blog



​We had so much fun shooting this spot with all the staff and their vehicles from Fayette Heating & Air!

AAF Lexington’s Convergence Series Happy Hour

by Luther Andal @ AAF Lexington

Wednesday, October 18, 2017 135 West Main Street, Lexington, KY 5:30pm-7:30pm Converge with your fellow creatives at one of Lexington’s newest hotspots, West Main Crafting, for our Convergence Series Happy Hour! The fun starts at…

Branding vs. Marketing: What’s the difference?

by @ Fayette Heating and Air News / Blog


Branding vs. Marketing: Creating “Top of Mind Awareness” or TOMA. 

Branding is strategic. 

Branding should both precede and underlie any marketing effort.  Branding is the expression of the essential truth or value of an organization, product, or service. It directly supports whatever sales or marketing activities are in play. It creates awareness so that when the customer has a NEED, you are the first company they think of to meet that specific need.

Marketing is tactical.

Marketing directly supports whatever sales or marketing activities are in play, (type of media and message: inform, persuade or remind) its message is simple: “Buy me – NOW!”  Marketing unearths and activates buyers to purchase your BRAND! It is –  THE CALL TO ACTION!

Drone Footage Offers a Unique Way to Market Your Business

by Scott Lowery @ Digital Tulip

Aerial drone video footage has become an awesome tool for advertising and marketing! Drone video footage not only allows you to tell your company’s story better, but you can literally take your potential customers on a ride.  The bird’s eye view allows for a unique, often majestic perspective not available with normal video footage. At Digital Tulip, we’ve embraced this new technology and added it to our services. Below is a short clip we recently shot for Six Winter’s Farm in Lexington, KY.  Six Winter’s wanted to advertise available stable space for top quality performance horses.  As you can imagine,…

BuzzMaven - The SEO and SEM Consultancy of Scott Clark

BuzzMaven - The SEO and SEM Consultancy of Scott Clark


Scott Clark - SEO, SEM, ORM and Content Marketing

BuzzMaven - The Web Marketing and SEO Consultancy of Scott Clark

Twitter Introduces Character Limit Changes

by Dawn Wigginton @ dRAE Media & Marketing

Twitter has just introduced a short list of items, all of which are widely used, that will no longer count towards the character limit of tweets. Learn what they are & what new changes are coming.

The post Twitter Introduces Character Limit Changes appeared first on dRAE Media & Marketing.

PM Advertising - Website Design and Full Service Marketing Agency in Lexington KY

PM Advertising - Website Design and Full Service Marketing Agency in Lexington KY


PM Advertising, LLC

Located in Lexington, Kentucky, PM Advertising specializes in responsive web design, development, programming, SEO optimization, video production and print production.

Social Media Strategy: A Look at Digital Marketing

by Katie McDaniel @ Wiser Strategies

Not on social media? Overwhelmed by social media? Or on social media, but not using it to its fullest potential? We can help. A successful social media strategy is one that enhances your brand, engages audiences with compelling content and gains customer feedback. We realize...

The post Social Media Strategy: A Look at Digital Marketing appeared first on Wiser Strategies.

Quickly Boosting Twitter Engagement 2-4x Using GIF Files from Videos [Tutorial]

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

GIF files can seriously increase engagement with a Tweet, with minimal effort, especially when they’re right for your audience and relevant to the post that lies beyond.   Here are the basics for how to create a GIF file that you can add to your tweets from your source videos.  It takes a bit of […]

The post Quickly Boosting Twitter Engagement 2-4x Using GIF Files from Videos [Tutorial] appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Best Practices: Managing Negative Customer Reviews

by Chartlocal Digital @ ChartLocal

DO’S AND DON’TS FOR MANAGING NEGATIVE CUSTOMER REVIEWS Negative reviews can seem like a personal attack on your business’s integrity.  Yet handled appropriately, online criticism can be turned around and used to promote your ... Read More »

The post Best Practices: Managing Negative Customer Reviews appeared first on ChartLocal.

The Art and Science of Listening…or, Is your Agency really giving you what you asked for?

by @ Fayette Heating and Air News / Blog


Does your current agency REALLY listen to your needs or, do they have another agenda?

Guest Commentary: Rick Stafford - Brand Advertising Group. a.k.a. “bag boy”

     Several years ago I went to purchase a car at a local dealership. I had a basic idea of what I was looking for: brand, model, color, extras and cost. So, I get to the dealership, I am assigned a sales person, they ask a few benign questions to “qualify” me while we take a walk around the lot. At this point all was good; I thought that this person had my best interests in mind and would lead me to the car of my dreams - NOT! In fact, I saw the car I wanted and could afford while we were walking around the lot, but as I approached it, the sales person said: “Oh no, that’s not the one you are looking for; the one you are looking for is over here!” Somewhat puzzled, I looked at the salesperson and said: “Well, based on what I just told you, THIS is the car I think best meets what I want and what I am looking for.” The Salesperson, this time a bit more firmly said: “Well I really think the one you are looking for is right over hear.” Sadly, rather than resist, I relented and went to look at HIS vehicle. It was not at all what I was interested in, in the least!  This game of cat and mouse went on for a while, and I might add - on more than one occasion and more than one dealership over the years. More times than not, I would get to the point of exasperation, get up and tell the salesperson “Thank you,” while scurrying out the door with said salesman and manager in tow saying something like: “I don’t understand, I thought we had a deal, come back and give us a chance!” They had their chance all right, and I was taking my chance to escape before they got their hands on my wallet! 

     Turns out that in many cases, particularly with cars that are considered older stock, there is an extra incentive to sell a particular vehicle NOT necessarily for the benefit of the customer, rather to the benefit of the dealer and the pocket book of the salesperson…I should have guessed. Agencies and other entities can often do the same: allow us to believe we are headed one direction while they are trying to steer us to a different path. So much non-sense in business today, in relationships and just basic communication becomes futile if not frustrating, simply because we do not ACTIVELY LISTEN to what the other person is REALLY trying to say. Think about it- I find myself resorting to putting what the other person is saying on hold while thinking about what my next point or rebuttal is going to be; have YOU ever done that? I thought so.

   People, much more knowledgeable about such things than I, say up to 66% of our first impressions are wrong, WHY? Because we assume everyone does or should think like we do, which of course is either wishful thinking or insanity. Very seldom will we find anyone we become friends or do business with that agrees with us even small percentage of the time. And almost always, when there is a breakdown in communication, it is because we either DO NOT listen or, LISTEN with ulterior motives. ACTIVE LISTENING includes keeping an open mind while the other person is speaking, giving the benefit of the doubt, and believing that the client you seek is telling what they want and possibly how, despite the fact they may not be an expert on the subject matter and you might be. ACTIVE QUESTIONING implies lots of questions; specific, pointed and direct repeated back verbatim for clarification, for instance: “If I understand you correctly, this is what I am hearing YOU say, is that correct?” How many arguments and misunderstandings (and possibly wars and divorces) could be avoided if we simply slow down, ask more questions and put ourselves in the client’s shoes?

  One last thought, often it is not WHAT we say as much as HOW. Depending on how you are wired and your background i.e. family, culture, gender, age, education, life experience and the like…HOW you say something or ask a question can many times be more important then the words we use. Again, by several folks who are much smarter about these things, one study showed we interpret what other say when face to face by: 

Body Language (How you carry yourself) 55% Tone of voice (Awareness is key) 38% Words we use (Choice thereof) 7%

  Let that settle for a moment, the conclusion of this study was HOW you say something is FAR more important than WHAT you say…something politicians have known for ages. On the phone we need to be aware (all the more) of what we say and the tone we use:

Tone of Voice: 86% Words we use: 14%

BOTTOM LINE: Does your current agency ACTIVELY listen? Do they ACTIVELY question? Are they sincere and responsive, do they honor you as a client by taking YOUR wants, needs and desires into account? Or, are they trying to sell you a “car” that benefits their pocketbook, rather than your business and best interests? If not, it might be time for a change…and you can always be assured that with us, it is always in the B.A.G!

WSPA-TV (CBS) and the Clemson Tigers Team Up to Launch Exclusive Sports Programming Featuring Clemson Coaches

by Reba Robinson @ JMI Sports

JMI Sports & WSPA-TV – August 16, 2017 – All New “Inside Clemson Football with Dabo Swinney” Gives Tiger Fans Insider Access to the National Championship-winning Team’s Coaches and Most Talented Playmakers New Programming Will Broadcast Across the Region on … Read More >

The post WSPA-TV (CBS) and the Clemson Tigers Team Up to Launch Exclusive Sports Programming Featuring Clemson Coaches appeared first on JMI Sports.

The Anatomy of a Successful Marketing Campaign

by pkenney @ Digital Marketing Specialist Patrick Kenney

What is the Anatomy of a Successful Marketing Campaign? In this post, we’ll cover figuring out who your target market is, what you say to them and how to reach them. The anatomy of a successful marketing campaign for any business hinges on these three items being in sync: what you are saying, who you are […]

The post The Anatomy of a Successful Marketing Campaign appeared first on Digital Marketing Specialist Patrick Kenney.

I’ll Be Speaking at the “Super Therapy Session for Advanced Local Marketers” at SMX West 2015

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

“Let’s Talk Local Search: Super Therapy Session for Advanced Local Marketers (#smx #24D)” Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all–star local search pros for this group […]

The post I’ll Be Speaking at the “Super Therapy Session for Advanced Local Marketers” at SMX West 2015 appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Facebook Introduces Family Targeting

by Scott Lowery @ Digital Tulip

Your family may not look at the same content on Facebook but they may soon be seeing the same advertisement.  Creepy-feeling?  Maybe, but not that far removed from the niche targeted advertising we’ve already become accustomed to.  Facebook already allows advertiser the distinct advantage of spending their advertising dollars based on profile interests targeting someone who is likely already interested in their product….and now they are offering the ability to advertise to the entire household. How does Facebook do this? Facebook utilizes its vast data to consider relationships people declare on Facebook profiles, if they share the same last name,…

How to Collect 50 Leads/Mo on Your Home Services Website

by Adelaide Smith @ Summit Digital Marketing

Creating a marketing strategy that continually generates leads is one of the hardest things for a business to do. Mailers, door hangers, and good ole fashioned business cards used to be the lifeblood of home services marketing, but the internet has completely changed the game. Online marketing can be incredibly overwhelming, so we’ve outlined a […]

WEBINAR: What Consumers Expect From Businesses

by Chartlocal Digital @ ChartLocal

Local businesses tend to be pulled by their customers into adopting new technologies. Whether it’s accepting new forms of payment, launching a mobile-friendly website or engaging on social media, business behavior follows consumer behavior. ... Read More »

The post WEBINAR: What Consumers Expect From Businesses appeared first on ChartLocal.

PROFESSIONAL VIDEO SERVICES LEXINGTON KY

by prospermg @ Lexington, Kentucky Video Production Services

PROFESSIONAL VIDEO SERVICES LEXINGTON KY The Prosper Media Group incorporates a full service production facility that is dedicated to providing video production services of the highest quality and standard. Our creative team has over 40 years of combined production experience within a variety of multimedia formats, including marketing, writers, videographers, …

The post PROFESSIONAL VIDEO SERVICES LEXINGTON KY appeared first on Lexington, Kentucky Video Production Services.

How to Generate and Post Viral Content For Your Business

by pkenney @ Digital Marketing Specialist Patrick Kenney

Do you struggle to reach your target marketing? In this quick tutorial, I walk you through; How to find viral content ideas fast. How to legally copy and past articles to you blog. How to format it for maximum exposure on Facebook ….and how fast it can go viral. Watch video 1 and be sure […]

The post How to Generate and Post Viral Content For Your Business appeared first on Digital Marketing Specialist Patrick Kenney.

SEO & SEM in Layman Terms

by Crystal Geis @ AD-IOS

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are very similar in some ways but are quite different in others. Most often it can be confusing and even overwhelming. SEO is like a supercharging -per-click model where you can pay for terms, phrases and keywords as people search for and click on them, rendering the ... Read more

Hashtags Turn 10: 3 Tips to Use Them Effectively

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.… [Read More]

The post Hashtags Turn 10: 3 Tips to Use Them Effectively appeared first on Allegra Design Print Mail - Lexington, KY.

Sheehy / Media Planner/Buyer

by Jeff Ruth @ Jobs – AAF Lexington

Sheehy is a full-service advertising and marketing agency headquartered in Louisville, KY. With the region’s largest media team we handle planning and procurement across all forms of media in more than 50 markets nationwide. We…

I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR

I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR

by Zack Massey @ ZIPIE Advertising

  If you’ve been to a NASCAR race, you’ve seen a pace car. If you’ve been to a NASCAR race at the Kentucky Speedway, you’ve probably seen a pace car that we’ve had our hands on. Ford has been supplying...

The post I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR appeared first on ZIPIE Advertising.

The Facebook Ad Type You Didn’t Know You Needed

by pkenney @ Digital Marketing Specialist Patrick Kenney

On October 7th, Facebook revealed a new ad format; Lead Gen Ads. This new format allows advertisers to integrate lead generation forms within the Mobile Newsfeeds (mobile is the only device supported as of this writing). When a mobile visitor clicks a newsfeed ad, they are presented with a form prepopulated with their Facebook contact […]

The post The Facebook Ad Type You Didn’t Know You Needed appeared first on Digital Marketing Specialist Patrick Kenney.

International, Multi-lingual, Original, Unforgettable

by Zack Massey @ ZIPIE Advertising

Branding a multi-national company from an ocean away   Let’s talk about branding for a minute. Coming up with an identity for a new business isn’t a low-pressure situation—you’re tasked with creating a personality, a first impression, something that’s going...

The post International, Multi-lingual, Original, Unforgettable appeared first on ZIPIE Advertising.

Kentucky Professional Video Production News 2013 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Kentucky Professional Video Production News 2013 Archive. Fall 2013 WATCH: COS NYT Best Selling Author Christine Feehan’s New Web Series produced by PMG. WATCH: Parkway Baptist Church’s …

The post Kentucky Professional Video Production News 2013 Archive appeared first on Lexington, Kentucky Video Production Services.

Lexington Kentucky Professional Video Service News 2011 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Lexington Kentucky Professional Video Service News 2011 Archive. Fall 2011 NEW WEBSITE IS LIVE: VISIT DISS 2.0POST-PRODUCTION: kNOwMORE Nonprofits…episode two…September 2011 JUST RELEASED: kNOw MORE Nonprofits: TV …

The post Lexington Kentucky Professional Video Service News 2011 Archive appeared first on Lexington, Kentucky Video Production Services.

March Madness is Here!

by @ Fayette Heating and Air News / Blog


Finally, March is here! The Cats are the number one seed in the NCAA Tourney plus Louisville, WKU and Murray all made it to the big dance!! It's madness here at BAG too. Getting a couple new clients on board (announcement soon) in addition to gearing up for the Home and Garden & Flower Show.

Four Common, Costly, and Overlooked Google® AdWords Mistakes That Secretly Waste Money and Sabotage Revenue

by Roman Randall @ Summit Digital Marketing

There are over five billion searches happening each day on Google, and the number of total annual searches on Google continues to increase year-over-year. The amount of people using Google to find solutions, answers, and products is not decreasing at all, which is why Google AdWords continues to be one of the most effective ways to get found online, […]

Kentucky Chamber sees transformational year under Bill Lear’s leadership

by Jonathan Miller @ Lane Report | Kentucky Business & Economic News

Kentucky Chamber of Commerce Board Chairman Bill Lear says 2017 has been a whirlwind year that has shown the strength of the state’s largest business organization through advocacy and initiatives to further advance the commonwealth. Lear, chairman emeritus at Stoll Keenon Ogden, PLLC, was named chairman of the board of the Kentucky Chamber of Commerce […]

The post Kentucky Chamber sees transformational year under Bill Lear’s leadership appeared first on Lane Report | Kentucky Business & Economic News.

Facebook Announces Its Foray Into Sports

by Bita Fesharaki @ Right Place Media

Last week, Facebook announced the launch of Facebook Sports Stadium A new feature that provides an easy to use, central hub for sports fans to receive real time information about the games they are passionate about. This feature allows users to track, share and discuss games with their friends in a more engaging way than was […]

The post Facebook Announces Its Foray Into Sports appeared first on Right Place Media.

Inbound Marketing: What it is and why you should care

by Brooke Moody @ The Marketing Squad

Ahhh, marketing. Every company does it – whether it be through an entire department, a small team wearing multiple hats, a single person operating out of the supply closet, or an agency. And you, as a consumer, encounter marketing everyday. Marketing tactics range from old school mailers and yellow page ads to digital Inbound Marketing […]

The post Inbound Marketing: What it is and why you should care appeared first on The Marketing Squad.

Brittney Edwards, Frontier Nursing University

by Jeff Ruth @ AAF Lexington

Our newest AAF Spotlight is longtime AAF member Brittney Edwards, Director of Marketing and Communications at Frontier Nursing University. We sat down with Brittney to talk about AAF, her role at Frontier, and her career.…

New Image Spot for Rocky Top Chrysler Jeep Dodge

by @ Fayette Heating and Air News / Blog



Premiere of the new Rocky Top Chrysler Jeep Dodge Ram image spot for their "Advantage" campaign. Rocky Topis in Kodak/Sevierville, TN - just outside of Knoxville.

Media Training Seminar – Fresh Perspectives

by Nancy Wiser @ Wiser Strategies

Journalist and Lexington public relations firm collaborate on media training Journalists have the need to find and tell interesting stories. That’s just the type of person I was looking for on a part-time basis when I learned about Brent Carney. He and his wife had...

The post Media Training Seminar – Fresh Perspectives appeared first on Wiser Strategies.

Wilhelmina Models Chicago – Ciara F.

by Newview @

Congratulations to Ciara F. on being signed to Wilhelmina Models in Chicago’s CURVE division. Adore these new images of her from the Windy City. Check out Ciara’s full Wilhelmina Models portfolio here!   

The post Wilhelmina Models Chicago – Ciara F. appeared first on .

AAF Lexington’s ‘Convergence Series’ Kickoff

by Luther Andal @ AAF Lexington

Mirror Twin Brewing 725 National Ave, Lexington, KY Tuesday, August 29, 2017 5:30pm-7:30pm Where Creatives Converge! Join AAF Lex for Banter and Beers at Twin Mirror Brewing. Beers will be $4 for AAF attendees. Not…

Successful Marketing is about Creativity

by NicoleMueller @ Startup Production

Why your Marketing Strategies need a Reboot These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.

Boost Your Foot Traffic with Pokémon Go

by Dawn Wigginton @ dRAE Media & Marketing

Pokémon Go, the latest augmented reality game from Nintendo, has turned out to be an international sensation. Learn how to use it to your advantage and increase sales.

The post Boost Your Foot Traffic with Pokémon Go appeared first on dRAE Media & Marketing.

Invisalign | Dr. Sonja Maggard | Dentist | Lexington, KY

Invisalign | Dr. Sonja Maggard | Dentist | Lexington, KY


Dr. Sonja Maggard

Dr. Sonja Maggard's office is a full service, cosmetic and family oriented dental facility. We provide state-of-the-art care in a friendly and comfortable environment.

Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status, Looks Forward to 2017

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Scott Clark of BuzzMaven, Inc. has been granted the elite “Google Partner Specialist” status by the Mountain View, CA-based online marketing giant.  The program required completion of rigorous exams in Google’s Search, Display, Mobile, Video and Shopping ad networks as well as demonstrated high levels of client historical performance. Google considers the Specialist Partner status […]

The post Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status, Looks Forward to 2017 appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Lexington KY Video Production Service News 2012 Archive.

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Lexington KY Video Production Service News 2012 Archive. Fall 2012 ON-LOCATION: US Marines Great American Rivalry Series Freehold, NJ. 11/22 NOW AIRING: kNOwMORE Episode 5 (Nonprofits & …

The post Lexington KY Video Production Service News 2012 Archive. appeared first on Lexington, Kentucky Video Production Services.

Traditional Media is ALL that? Hold your Horses!

by @ Fayette Heating and Air News / Blog


Did you know that 58% of the entire adult population use Facebook? 

Usage among seniors and baby boomers continues to grow. In fact, 56% of internet users ages 65 and older are now using Facebook. Women are more likely to utilize Facebook than men. The average number of friends on Facebook is 155 (Today’s guest writer has nearly 800…I really should cut back!) On average, 50 of those 155 friends are family members. 

Think about the impact this one social media outlet has with regard to communicating, persuading, influencing, reminding and informing YOUR customer - not just your customer…your TARGETED customer!

And that’s not all:

87% of current user keep in touch with friends from the past; high school, college and former co-workers.

58% are connected to current co-workers.

43% are friends with their children.

39% are connected to people they have never met in person.

Now, consider all of the other social media opportunities. Twitter, Instagram, Pinterest, LinkedIn, etc.

In addition to your current traditional media dollars, how much farther can your advertising dollar go, IF…you explore the world of opportunity at 71% of the general population? Not just to communicate with current customers as a reminder, but future customers who may have a need for your product, business or service…RIGHT NOW!

Give us a call - NOW! We guarantee NOT to waste your time. Our services are uniquely designed to connecting you and your specific audience.

Experience the BRAND difference - it’s already in the B.A.G.

 

 

 

 

When Is It Time to Rebrand?

by Adam Brown @ Shatterbox

When Is It Time to Rebrand? A company’s brand represents its core values and goals. It’s the answer to the question, “Who are you?” Brand identity is how that brand is brought to life, connecting a business to its customers through design. Over time, businesses change, they evolve. Knowing when …

The post When Is It Time to Rebrand? appeared first on Shatterbox.

Free Tree Giveaway For Kentucky Arbor Day

by BoxcarPR @ Boxcar PR

Oxmoor Auto Group was looking for a way to not only give back to their loyal customers but also to give back to the city of Louisville. With spring just around the corner, Boxcar facilitated a partnership with Brightside and the Division of Community Forestry to celebrate Kentucky Arbor Day. Through these partnerships, Oxmoor was […]

The post Free Tree Giveaway For Kentucky Arbor Day appeared first on Boxcar PR.

Our Facebook Top 10 of 2016

by Zack Massey @ ZIPIE Advertising

We do social. A lot of social. We create thousands of posts each year for our clients and for ourselves, but even as we’re strategizing, customizing, optimizing, and analyzing each and every one of them, a few rise to the...

The post Our Facebook Top 10 of 2016 appeared first on ZIPIE Advertising.

Benefits of Using a Business Coach for Entrepreneurs

by NicoleMueller @ Startup Production

Why do entrepreneurs need coaching? With the constant influx of decision-making and responsibilities entrepreneurs (and business owners) manage everyday, we are bound to feel overwhelmed. In addition to our daily workload of service or product production, we are inundated with dealings with customers, staff and vendors via phone calls, emails, meetings, online and social media communication.  It’s needless

It’s July Already?!!

by @ Fayette Heating and Air News / Blog


Can you believe It’s July already?  Where had 2015 gone?  We have been busy with several new projects, plus have three new websites going live in the next week. We are deep into Halloween 2015. So far 2015 had been a good year for our clients and we are working hard to make it a banner year for all!

We see digital marketing continuing to make impacts - and when paired with traditional media, we have seen sales jump.

Want to know how we can help your business?  Contact us! 

10 Best Practices for Facebook Pages

by Chartlocal Digital @ ChartLocal

These best practice tips will help you to increase your business’ engagement and interaction with fans, keep you connected to your customers and target market, and, ultimately, help you to improve upon your products, ... Read More »

The post 10 Best Practices for Facebook Pages appeared first on ChartLocal.

The Olive Bar & Gift Shop – Targeted AD Campaign Success!

by Chris Carlton @ ChartLocal

ChartLocal Digital Agency helped Olive Chattanooga owner, Josh Ferguson, invest his advertising dollars more efficiently than ever before.  By running Facebook ad campaigns that targeted people within a 1 mile radius of the store, ... Read More »

The post The Olive Bar & Gift Shop – Targeted AD Campaign Success! appeared first on ChartLocal.

Welcome to 2015!

by @ Fayette Heating and Air News / Blog


2015...

Wow it makes a personal milestone for me... 30 years in the advertising and marketing business!  Yes, go ahead with the OLD jokes!  A lot has changed in the last 30 years, and I continue to work hard at keeping "ahead of the curve" on the latest trends. I'd like to thank everyone who has helped me get to this milestone in my career - all the clients, employers, mentors, managers, co-workers, employees, interns and family who have been with me along the way. I've learned so much from all of you. Looking forward to being here for MANY more! 

  "I'm still Learning"  -Michelangelo at 87

HAPPY NEW YEAR to everyone!

​Susie

Studio 34 Productions

Studio 34 Productions


Studio 34 Productions | Advertising Agency, Lexington, KY

Studio 34 Productions is a full-service marketing, advertising and design agency specializing in the Thoroughbred racing, sales and breeding industries.

New Bank Sites launch!

by @ Fayette Heating and Air News / Blog


We're SO excited! Four new bank websites we designed are finally live! Farmer's Bank and Trust http://www.farmersbankky.com Unite,d Bank http://www.unitedbankky.com Citiz,ens Bank of Northern Kentucky http://www.cbnkcc.com and Farmer's Capital Bank Corporation http://www.farmerscapital.com Go c.heck them out.

Shatterbox Wins Again

by Braidi Kase @ Shatterbox

The American Advertising Awards, formerly, and better known as the Addy’s is an event that you don’t want to miss. Shatterbox has been attending and competing at the Addy’s since we opened 7 years ago. We have won countless awards for work we have completed for various local companies in …

The post Shatterbox Wins Again appeared first on Shatterbox.

Does Your Website Demonstrate the Perception You Want? Digital Tulip launches 3rd site in month of June

by kristylowery @ Digital Tulip

WomanKind Midwives https://www.womankindmidwives.com/ is the third website we have launched this month (in June 2016)!  We worked with Woman Kind to create a look that reflects their philosophies and culture of their practice…”unique patient driven birth experiences and healthcare that spans a women’s lifetime”….while keeping lead conversion in mind.  We invest countless hours in our projects to help our clients tell their stories and reach their target audience online. Additionally, we set up a secure online payment option for patients who prefer to pay their bill online. As we’ve said before…a modern, user-friendly site is the first step for a successful marketing campaign.  Your…

Opinion | Level dollar approach shifts enormous burden to upcoming budget

by Jonathan Miller @ Lane Report | Kentucky Business & Economic News

The proposed level dollar approach to funding Kentucky’s pension liabilities would shift a large burden to our upcoming state budget.

The post Opinion | Level dollar approach shifts enormous burden to upcoming budget appeared first on Lane Report | Kentucky Business & Economic News.

WebMedley is Now Part of Fusioncorp Design™!

by Bill Dotson @ WebMedley

WebMedley is now a part of Fusioncorp Design™. Fusioncorp is another Lexington-based digital marketing company. You can learn more about the company by viewing [...]

The post WebMedley is Now Part of Fusioncorp Design™! appeared first on WebMedley.

Distillery announces 2017 limited edition bourbon

by Matt Wickstrom @ Lane Report | Kentucky Business & Economic News

Limestone Branch Distillery introduces the 2017 version of Yellowstone® Limited Edition Kentucky Straight Bourbon, set to hit the market in October.

The post Distillery announces 2017 limited edition bourbon appeared first on Lane Report | Kentucky Business & Economic News.

Welcome to The Squad, Matt!

by squadmarketing @ The Marketing Squad

If you haven’t noticed, The Squad has grown a lot this summer. We’ve already introduced you to Glenn and Michalah, and today we want to introduce you to Matt, our newest Squad member and Web Developer. Matt hails from the dark, cold lands that are Upstate New York. He moved to Kentucky for college and […]

The post Welcome to The Squad, Matt! appeared first on The Marketing Squad.

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail… [Read More]

The post 3 Ways to Build the Perfect List for Your Next Direct Mail Campaign appeared first on Allegra Design Print Mail - Lexington, KY.

Is your site mobile-ready? Google is changing ranking factors today

by Bill Dotson @ WebMedley

Google announced it is going to prioritize mobile-friendliness as a search ranking factor. Many of our customers have already converted their site(s) to mobile-friendly [...]

The post Is your site mobile-ready? Google is changing ranking factors today appeared first on WebMedley.

Welcome to 2013!

by @ Fayette Heating and Air News / Blog


Welcome to 2013! Looks like 2013 is going to be a great year. Our clients are excited about a new year - new creative strategies coupled with target specific marketing plans should equal a BIG year for all. We're looking forward to sharing some of the new creative!!

Home - Bullhorn

Home - Bullhorn


Bullhorn

We build confident brands with language and design.

Zeon / Market Communications Specialist

by Jeff Ruth @ Jobs – AAF Lexington

Zeon Chemicals, L.P. Leadership, Innovation, Solutions, Zeon Chemicals is the leading developer and supplier of innovative polymers, including synthetic elastomers and specialty chemicals and other selected products used in countless applications worldwide. We develop superior…

Streaming Video: It’s Time to Get Serious

by Liz Fenner @ Right Place Media

It’s time to get serious about streaming video. With TV streaming services gaining momentum, cross-training between traditional TV buyers and digital buyers has become more important than ever. As an agency, we have long felt the most effective media plans have a strategic mix of traditional and digital media buys. But with OTT breaking the […]

The post Streaming Video: It’s Time to Get Serious appeared first on Right Place Media.

3 Time Saving Gmail Tricks

by Bill Rice @ Right Place Media

Wow! How many unread emails are sitting in your inbox? Would you like a better way to manage your email inbox? Vik Singh lays out 3 Gmail tricks to help keep you sane: Gmail Priority Inbox Email template responses Proactively unsubscribe from unwanted mailings Read the full article here.

The post 3 Time Saving Gmail Tricks appeared first on Right Place Media.

Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct… [Read More]

The post Simple Ways to Personalize Your Multi-Channel Marketing Campaigns appeared first on Allegra Design Print Mail - Lexington, KY.

Should You Invest Money to gain Facebook Likes?

by Chris Carlton @ ChartLocal

Disclaimer: Facebook fans are important for brand building, but they aren’t that important – anymore. Ever since Facebook severely limited the organic reach of fan pages in the newsfeeds, the power of the “like” ... Read More »

The post Should You Invest Money to gain Facebook Likes? appeared first on ChartLocal.

New Voice Over Talent!

by Newview @

NV Models & Talent is incredibly excited to welcome two new voice over talent, Jim Galipeau and Mark C. Hanson! They bring an incredible resume of previous work and we are excited to connect them with our clients. Check out audio samples from Jim and Mark by clicking their headshots below.   

The post New Voice Over Talent! appeared first on .

Alternatives to White Papers – Be a “Cheat Sheet Hero” with Sales Segmentation

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I agree with David Meerman Scott most white papers are pretty lame.  I think if most companies looked at analytics for these they’d see few actually reading what they poured hours of work into.  The content is too generic and too unfocused on the buyer’s needs.  Research has shown that building content and service bundles […]

The post Alternatives to White Papers – Be a “Cheat Sheet Hero” with Sales Segmentation appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

JMI Sports Announces Hire of Clemson Sports & Campus Marketing Team

by Reba Robinson @ JMI Sports

JMI Sports – July 17, 2017 – Robust ten-person sales and services team is based in Greenville, S.C. As the new Total Campus Marketing partner of Clemson University, JMI Sports has hired a ten-person sponsorship sales and client services team. … Read More >

The post JMI Sports Announces Hire of Clemson Sports & Campus Marketing Team appeared first on JMI Sports.

Fayette Heating & Air - Fan TV with Coach Stoops

by @ Fayette Heating and Air News / Blog



The first television commercial we did for Fayette Heating & Air with UK Football coach Mark Stoops. This was shot in the Nutter Field House. Thanks to everyone who helped make it happen, and a big thanks to The Boot Store on Nicholasville Road for the boots!

One of our Favorite Quotes….

by @ Fayette Heating and Air News / Blog


RIP "Iron Lady" One of our favorite quotes.... "Being powerful is like being a lady... if you have to tell people you are, you aren't." -Margaret Thatcher

It’s November already!

by @ Fayette Heating and Air News / Blog


Happy November All! We survived Halloween - LOL!! Was a busy season for us and our Halloween Express clients. Hope you all had a wonderful holiday. TODAY - we were test subject for the new Josie's on 68! Food was wonderful and glad to help test for them. Opening later next week. Hope to see you there!!

Van Winkle bourbon takes action against counterfeiters

by Matt Wickstrom @ Lane Report | Kentucky Business & Economic News

Pappy Van Winkle Bourbon, the bourbon that is so hard to find it has been compared to unicorns, has become so popular it’s often being counterfeited.

The post Van Winkle bourbon takes action against counterfeiters appeared first on Lane Report | Kentucky Business & Economic News.

David Bertram Leaving JMI Sports to Launch Bertram Marketing Group

by Reba Robinson @ JMI Sports

JMI Sports – May 5, 2017 – A twenty plus year collegiate marketing veteran, David Bertram is leaving JMI Sports and his role as Vice President of Campus Marketing and Digital Media for UK Sports & Campus Marketing to launch … Read More >

The post David Bertram Leaving JMI Sports to Launch Bertram Marketing Group appeared first on JMI Sports.

Meet Glenn,Director of Client Development

by squadmarketing @ The Marketing Squad

We’ve grown quite a bit here at The Squad over the past few weeks. You’ve already met one of our new team members, Michalah, and today we want to introduce you to Glenn Herrera. Glenn joins The Squad as our Director of Client Development, and after only a few weeks he is already scheduling meetings, […]

The post Meet Glenn,<br>Director of Client Development appeared first on The Marketing Squad.

Creepy but Effective, Retargeting Works!

by Chartlocal Digital @ ChartLocal

You have probably noticed ads for something you’ve been looking at following you around the Internet once you’ve left a website.  How does that work? You are doing some online shopping and see something ... Read More »

The post Creepy but Effective, Retargeting Works! appeared first on ChartLocal.

Two Reasons You Should be Using Landing Page Marketing

by Dawn Wigginton @ dRAE Media & Marketing

You may have heard of the concept of using a landing page to help reach your business's audience more effectively. Here are two reasons why that can happen.

The post Two Reasons You Should be Using Landing Page Marketing appeared first on dRAE Media & Marketing.

It’s ADDY Awards time

by Jeff Ruth @ AAF Lexington

It’s almost here. The night we peel ourselves away from our screens and lock up early. The night we dress up, show up, and shut up the voices in our heads that say “Just one…

City National Bank celebrates opening of Ashland branch

by Matt Wickstrom @ Lane Report | Kentucky Business & Economic News

City National Bank celebrated the grand opening of a new banking office inside King’s Daughters Medical Center in Ashland, Ky. on Thursday, Oct. 5.

The post City National Bank celebrates opening of Ashland branch appeared first on Lane Report | Kentucky Business & Economic News.

Changes at BAG

by @ Fayette Heating and Air News / Blog


School is finally out! Yeah!!!  We're BUSY here at bag. Several new projects are in the works. We are also in the throws of summer selling season with the auto dealers. Believe it or not, Halloween Express is gearing up and we'll be attending corporate meeting in a couple weeks.

The warmer winds have also blown some change here at bag. Jamie Hall, media director, is going into television sales for WDKY-TV, Fox 56. Jamie has been a part of the bag team(family) for over 8 years!!!  She has been a wonderful team member & friend. We wish her all the best in her new adventure!

Happy to announce that Karlie Fort has accepted the position as bag media director!  Karlie's attention to detail and bubbly personalty makes her a perfect fit.

Home - H&L Partners

Home - H&L Partners


H&L Partners

We create advertising for Toyota, McDonald's, Maytag, USC, Touchstone Energy, Missouri Division of Tourism, St. Louis Convention & Visitors Commission, and several other companies. H&L Partners is headquartered in San Francisco, with full-service offices in St. Louis and Boston.

What Social Media Platform is Right for Your Company? #3 Instagram

by Dawn Wigginton @ dRAE Media & Marketing

With all the different avenues for your social media marketing dollars, and the limited budget you have allocated to marketing in general, it becomes difficult to decide what platforms to pursue. That is why we wanted to highlight the benefits and challenges that you might face on three of the most popular social media platforms. Today we are […]

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Pick of the Week – Friday, October 6th

by Amanda Laborio @ Right Place Media

Marketing, advertising included, relies on frequent evaluation and optimization of tactics. In the post below from Forbes, see how to get started with utilizing analytics to create a baseline for your campaigns and determine effectiveness in the future. Here at RPM, we enjoy working with our clients to set clear objectives, optimize campaigns, and utilize […]

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Inspired in Cincy at OFFF

by Adam Brown @ Shatterbox

On Saturday, we piled into a green Honda Element and set course for Ohio where a who’s who of designers and artists presented at OFFF Cincinnati 2016. For designers, events like these are where we go to hang on the words of our idols and re-discover our capacity to create …

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The State of Associations

by dcaldwell @ Balance Creative

Through everyday interactions with clients, I often find myself having conversations about the state of member and trade associations, membership retention & recruitment, intrinsic value of membership, competitive factors, etc. As I strive to stay informed and up-to-date on the types of issues that many of our clients face each day, I came across an interesting […]

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Why do some stay sharp in their 90s, while others have memory loss, Alzheimer’s and dementia?

by Jonathan Miller @ Lane Report | Kentucky Business & Economic News

Why do some people stay intellectually sharp into their 90s, while others have memory problems?

The post Why do some stay sharp in their 90s, while others have memory loss, Alzheimer’s and dementia? appeared first on Lane Report | Kentucky Business & Economic News.

What Social Media Platform is Right for Your Company? #1: Facebook

by Dawn Wigginton @ dRAE Media & Marketing

The number of social media platforms that are touted as the next big thing for small business is staggering. Many smaller companies waste thousands of dollars and hundred of hours attempting to capture views/shares/etc. on new platforms, only to have their conversions plummet after a few months. Take, for example, the video streaming services like Periscope and Meerkat. […]

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Wow - Is it Thanksgiving Already!

by @ Fayette Heating and Air News / Blog


Really can't believe it's Thanksgiving already! Where has 2013 gone?  We have so many things to be thankful for....  We're going to list a few here... Wonderful Clients Great media partners and vendors Everyone in our "creative" network All the opportunities we have had to meet new people Our new bag baby Sydney Hall Adding Karlie to our team

​And last, but not least... Good Wine!

Pokemon Go- The Marketing Potential Within

by kristylowery @ Digital Tulip

So you’ve probably seen people shuffling around furiously over the past week and a half, swiping at their phones and you’re just sitting there like “What’s going on, what do they know that I don’t?”  For those not yet in the know, never fear, here’s the long story- somewhat short. Pokemon Go uses your phone’s GPS and camera to turn the real world into an “augmented reality” game. Essentially our world becomes a massive hunting ground for the iconic creatures, but also transforms local landmarks and businesses into Pokestops and Pokemon Gyms, which are hot spots where you can collect…

Hashtag Your Way to Instagram Success

by Dawn Wigginton @ dRAE Media & Marketing

Like Twitter, Instagram is a social media platform that is made more effective through hashtags. Learn how you can use them most effectively to reach local users.

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New Client - Legacy Nissan

by @ Fayette Heating and Air News / Blog


Excited to Announce our newest client - Legacy Nissan in London, KY. Welcome!!!

NKU names new dean of College of Health Professions

by Jonathan Miller @ Lane Report | Kentucky Business & Economic News

Northern Kentucky University has announced Dr. Dale Stephenson as the new dean of the College of Health Professions.

The post NKU names new dean of College of Health Professions appeared first on Lane Report | Kentucky Business & Economic News.

How to Reach More Local Customers With Google My Business

by pkenney @ Digital Marketing Specialist Patrick Kenney

Setup and Optimize Your Google ‘My Business’ Page Create a Google+ Page – To reach your customers on Google local (also called Google Maps), you need a Google My Business page! ▪ If you don’t already have a page simply visit this link https://business.google.com/create. ▪ If you do, skip to the next section on ‘Completing Page Info’.  […]

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It’s an New Day at BAG!

by @ Fayette Heating and Air News / Blog


No, It's not an April Fools Joke... We are making some changes here a BAG - most will not see a difference, but it will streamline our internal processes, giving us more time to focus on the most important part of our business - OUR CLIENTS!!!! We're very excited about our team - If you aren't already working with us, check us out!

How to Optimize Your Ad Campaign’s Return on Investment through Facebook’s Pixel

by kristylowery @ Digital Tulip

Have you heard of the benefits of using Facebook pixels? Facebook just released this info-graphic on what you need to be doing to utilize this powerful piece of code. It enables you to measure, optimize and build audiences. Using the Facebook pixel, you can track and use the actions people take on your website to build more effective advertising campaigns. Better advertising every step of the way Find people who will love your business The Facebook pixel makes it easy to learn more about the people who visit your website, and build new audiences of similar people who are likely…

The Graphic Designer | Izzy Cable

by Adam Brown @ Shatterbox

When did you know you wanted to be a graphic designer? My parents are both illustrators; my dad is also a graphic designer. One evening, he brought home a presentation he’d created to pitch a new brand identity to a client. Until that point, I had always thought of graphic …

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19 Surprising Words That Increase Reach!

by Chartlocal Digital @ ChartLocal

Thank you to Socially Stacked for this fantastic infographic! Your choice of wording can improve the likelihood of your social media posts getting shared or engaged with. In fact, there are certain words that ... Read More »

The post 19 Surprising Words That Increase Reach! appeared first on ChartLocal.

Out and About in Lexington

by Katie McDaniel @ Wiser Strategies

The past couple of months at Wiser Strategies we have been very busy with video work, creating new collateral materials, enhancing digital marketing, as well as assisting with event planning for our clients. Although we have been busy with client work, we still make it...

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The Importance of Video Marketing

by Rosie Ecker @ Wiser Strategies

People have become increasingly attracted to Instagram in recent years, particularly millennials. It’s quick because it primarily uses photos and has less text than Facebook or Twitter. Not to mention it evokes everyone’s artistic side with filters, borders and editing tools. Recent studies have shown...

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After 44 years, Commonwealth Stadium has a new name: Kroger Field

by Reba Robinson @ JMI Sports

Lexington Herald-Leader – May 1, 2017 – By Jennifer Smith – First Commonwealth Stadium underwent a facelift and now it’s getting a brand new name. With an emphasis on “brand.” The home of the University of Kentucky football team will … Read More >

The post After 44 years, Commonwealth Stadium has a new name: Kroger Field appeared first on JMI Sports.

Want to blog?

by @ Fayette Heating and Air News / Blog


We are always getting asked: should I write a blog? How much info should I share? Do I need to blog every day?

There are no real cut and dry answers... It depends on your "product",  your audience and your content. Our advice is, IF you choose to blog - be consistent - daily, weekly or monthly. Make it relevant to your audience, and keep it short.

Here is a great article we'd like to share from Hubspot -- click here to read more!

Happy Blogging!

How Charging Stations Can Benefit Your Restaurant

by Dawn Wigginton @ dRAE Media & Marketing

One customer creates numerous opportunities!  Not knowing exactly who your customers are is a dilemma every restaurant faces, and finding this answer provides the backbone for all of their important marketing decisions. If returning customers account for 30% of your restaurant’s business, then where does the other 70% come from? How do you reach these mystery […]

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