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A Beginner’s Guide to Shopper Marketing [Infographic]

by Scott Kuhn @ Sheehy

If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. There was a time when retail-marketing firms were quick to point out that their primary objective was to help get consumers in their clients’ front doors. Then, the onus was […]

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How YOU and YOUR Customers Benefit From Surveys and Focus Groups

by @ Fayette Heating and Air News / Blog


​All to many times, we assume that other people THINK THE WAY WE DO - in fact, statistics tell us that 60% of our first impressions are WRONG due to this assumption. Think about it, age, gender, education, culture, family background, life experience, personality type, emotional make-up and the like, ALL make us who we are and go along way to determine HOW we think. The result of NOT finding out HOW our customers think and ASSUMING we already know is a clear path to marketing, advertising, promotion and “Campaign-Aggedon!”

Here are a few things to think about when setting up the audience, type, verbiage and general content of an effective survey campaign or focus group. Keep in mind - surveys are great to find out what your customer is thinking (who, what, when and where) while focus groups tend to be less objective, more subjective and tell us WHY and HOW! So, a few things to consider…

 

Top 12 Survey Best Practices

One of the best ways to keep your finger on the pulse of your business or organization is to gather feedback from your most valuable asset: your customers and members and vendors. Then, efficiently gathering feedback, analyzing it, and acting on it in a meaningful way to increase your business or organization’s success and strengthen your relationships. To help you gather feedback from your customers, donors, members, and constituents, we’ve assembled the top 12 best practices for effectively building and promoting an online survey. Put them to work as you plan and implement your next one, and it’s sure to be a success!

1. Have a single, well-defined objective. 

What feedback do you really want from your customers? Narrow down what you want to know to the key questions that get to theroot of the issue. For instance, when conducting a post-transaction satisfaction survey, stick to questions surrounding the sale process and nothing more. This will keep your survey focused and help avoid the “just one more question” syndrome when building your survey. Take a few minutes to plan your survey and consider what you want to get out of the results before building your questions.

2. Keep your survey short. 

In a best-case scenario, a survey should take 5 minutes or less to complete in order to get the best response rate. Anything longer than 10 minutes should be re-thought, or survey takers should be given an incentive for giving that much of their time to answer your questions. Another key for keeping your survey to the point: Avoid questions with more than 10 answer options. Too many options for a single answer can confuse the survey taker and slow down completion time. Break the question into multiple questions or consider another way to phrase and answer it.   

3. Design your survey for easily measurable results. 

The key is to ask closed-ended questions that generate results that are easy to analyze, spot trends, and set base lines. A good example of a closed ended question is:

What service(s) of ours do you use?

a) Digital Marketing/Advertising

b) TV and radio

c) Billboards

Using too many open-ended questions that require respondents to type out responses (i.e., “What do you like about our business”) will take time to read, code,and trend. Plus, they make for a longer survey completion time. Closed-ended questions make it easy for the survey taker to whisk through the questions and give you easily quantifiable data.

4Ask one thing per question. 

Seems simple enough, but it’s an easy trap to fall into when compiling questions. Avoid such inquiries as “Do you like pizza and ice cream?” These are two unrelated subjects and should be broken into separate questions that will allow survey takers to answer both independently.Make sure to give respondents a full opportunity to answer the question with an: “Other”, “Prefer Not to Answer”, or “Not Applicable” option where necessary. These answers, while vague, can provide better insight than a non-answer. Note: When giving an option of “Other,” it’s best to provide a text box for write-in answers.

5. Avoid biasing the response. 

Ask questions in a manner that doesn’t trend or lead to a preferred answer in a particular way. For instance, when gauging a customer’s likelihood of referring your business to friends, use a scale that ranges from “not very” to “extremely” with a few options in between. Avoid using “Always” or “Never” extremes as they can bias responses in the opposite direction.

6. Limit required questions.

Too many required questions in a survey can ruin the flow and likely decrease your response rate. We recommend making required questions only those that you absolutely need to make a business decision. 

7. Question order matters.

The first question or two should be easy and interesting to engage the respondent and get them into the ow of the survey. Place profile or demographic related questions at the end of the survey to avoid scaring people off. If a person has taken the time to answer all your questions first, they are more likely to provide at least some of their profile information at the end.

8. Create a logical flow. 

Group questions that cover similar topics together and use text boxes to introduce each section of the survey. Page breaks should be used to break up longer surveys to prevent what seems like an endless scroll of questions. A side bene t to page breaks is that they provide for an auto-save of prior responses every time someone clicks on them.

9. Test the survey.

Once you’ve completed building your survey, send it to a couple of trusted associates for testing purposes. Have them time how long it takes to complete and provide feedback on the overall ow of the survey. You can also check on the test entries to ensure the answers’ format will provide useful data.

10. Spell out time expectations in your invite and on the greeting page. 

When using an email survey invitation or a survey greeting page, tell the audience why you’re asking these questions, provide an estimated completion time, and explain what you will be doing with the data collected. Make the invite about the customer/survey taker by using “you” pronouns in your text.

11. Get it in front of the right people. To get the most out of your survey efforts, you have to get the right people to take it, thereby providing the feedback about your organization that you’re looking for. Your objective and how well you know your customers will determine the appropriate audience for your survey. For a good response rate, we recommend sending it to the segment of your audience that will care most about the topic(s).

12. Share the results and actions with respondents. 

Once the survey is complete and the data is collected and analyzed, let the respondents know what you’ve learned and what actions you’ll be taking as a result. Following up with respondents (and customers in general) helps validate your relationship with them and sends the message that their opinions make a difference. When customers feel like a part of a business, they’re more likely to provide feedback in the future. 

And so, you have the 12 Commandments of good survey questions. Here at Brand Advertising Group, we want to ensure YOUR success by giving you the very latest and up to date information so as a TEAM, we can make the best business decisions with your Marketing and Advertising dollars! And remember, with us - YOUR success is already in the B.A.G.!

    Adapted and Researched by Rick Stafford - Research Director and “bag boy.”
     

Branding vs. Marketing: What’s the difference?

by @ Fayette Heating and Air News / Blog


Branding vs. Marketing: Creating “Top of Mind Awareness” or TOMA. 

Branding is strategic. 

Branding should both precede and underlie any marketing effort.  Branding is the expression of the essential truth or value of an organization, product, or service. It directly supports whatever sales or marketing activities are in play. It creates awareness so that when the customer has a NEED, you are the first company they think of to meet that specific need.

Marketing is tactical.

Marketing directly supports whatever sales or marketing activities are in play, (type of media and message: inform, persuade or remind) its message is simple: “Buy me – NOW!”  Marketing unearths and activates buyers to purchase your BRAND! It is –  THE CALL TO ACTION!

Where is Spring?

by @ Fayette Heating and Air News / Blog


Been so crazy weather here in Central KY! The first day of spring was this week and we've been from sunny and 70's to snow! More snow next week.. Crazy! Been buys here at BAG. We've added a couple new clients and building several new websites. We are gaining a new person and losing a longtime BAG "girl" Barbara Huber.

SEO & SEM in Layman Terms

by Crystal Geis @ AD-IOS

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are very similar in some ways but are quite different in others. Most often it can be confusing and even overwhelming. SEO is like a supercharging -per-click model where you can pay for terms, phrases and keywords as people search for and click on them, rendering the ... Read more

Build Your Store’s Customer Base Through Special Events

by Jill Estep @ Sheehy

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust… It’s that time of year in Louisville, Kentucky: fedora fanfare is at a premium, a hint of mint will hit multitudes of julep glasses and the sound of […]

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360-Degree Video Offers More Immersive Marketing Experience

by Black Tent @ Black Tent Productions

Learn more about our immersive 360 virtual reality video production services here. Imagine being in the ocean with deep sea divers or up in the skies with a stunt plane, maybe even riding a roller coaster or experiencing a horror movie in new ways you never thought possible. 360 video […]

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David Bertram Leaving JMI Sports to Launch Bertram Marketing Group

by Reba Robinson @ JMI Sports

JMI Sports – May 5, 2017 – A twenty plus year collegiate marketing veteran, David Bertram is leaving JMI Sports and his role as Vice President of Campus Marketing and Digital Media for UK Sports & Campus Marketing to launch … Read More >

The post David Bertram Leaving JMI Sports to Launch Bertram Marketing Group appeared first on JMI Sports.

After 44 years, Commonwealth Stadium has a new name: Kroger Field

by Reba Robinson @ JMI Sports

Lexington Herald-Leader – May 1, 2017 – By Jennifer Smith – First Commonwealth Stadium underwent a facelift and now it’s getting a brand new name. With an emphasis on “brand.” The home of the University of Kentucky football team will … Read More >

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4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a… [Read More]

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How to Generate and Post Viral Content For Your Business

by pkenney @ Digital Marketing Specialist Patrick Kenney

Do you struggle to reach your target marketing? In this quick tutorial, I walk you through; How to find viral content ideas fast. How to legally copy and past articles to you blog. How to format it for maximum exposure on Facebook ….and how fast it can go viral. Watch video 1 and be sure […]

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WordPress SEO by Yoast Page Analysis

by Justin @ SearchBar Marketing

WordPress SEO by Yoast Page Analysis provides the user with an excellent breakdown of where they are excelling and failing with Search Engine Optimization. It is a great tool for the initial writing process for website pages and blog posts. The focus of website optimization...

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It’s July Already?!!

by @ Fayette Heating and Air News / Blog


Can you believe It’s July already?  Where had 2015 gone?  We have been busy with several new projects, plus have three new websites going live in the next week. We are deep into Halloween 2015. So far 2015 had been a good year for our clients and we are working hard to make it a banner year for all!

We see digital marketing continuing to make impacts - and when paired with traditional media, we have seen sales jump.

Want to know how we can help your business?  Contact us! 

Digital Marketing Drives Leads, Customers and Revenue - Learn More

Digital Marketing Drives Leads, Customers and Revenue - Learn More


Digital Marketing Specialist Patrick Kenney

Would you like more leads, more customers and more revenue? Digital Marketing is VITAL to the success of your business. LEARN MORE.

Julius Randle Picks University of Kentucky

by Justin @ Justin Bard

Julius Randle, the number three prospect in the class of 2013 has picked the University of Kentucky as the college he will attend. During an ESPNU special, Randle wanted to thank God, his family, school and all the other schools for giving him the opportunity to view their college campus. His announcement could not come...

Shatterbox Wins Again

by Braidi Kase @ Shatterbox

The American Advertising Awards, formerly, and better known as the Addy’s is an event that you don’t want to miss. Shatterbox has been attending and competing at the Addy’s since we opened 7 years ago. We have won countless awards for work we have completed for various local companies in …

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Secrets to Unlocking Creativity - Can you say: “Weekend Re-Creation?”

by @ Fayette Heating and Air News / Blog


 

Blogpost: Secrets to Unlocking Creativity FOR the workweek. 

Lindsay Kolowich 

 

Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone.

“Productivity” has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, rest and “re-create.”

But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. After all, w hen people are exhausted and burnt out, they become less engaged at work—and Gallup reports that engaged employees are a whopping 28% more productive than unengaged employees. (Not to mention they’re happier, more attentive, and more innovative.)

So, what are some ways you can make your weekends more productive, in every sense of the word?

Check out the list below for some ideas. Some of these are geared toward the more conventional definition of productivity, while others are biased toward giving yourself a break so you can be happier, more creative, and more efficient in the long-term.

(Note: If you’re finding you’re still working nonstop on weekends, check out our guide on how to be more productive to learn how to manage your time and maximize your workplace performance during the week.) You probably spend the majority of your workweek sitting at your desk or in conference rooms, slogging away at your day-to-day tasks. That’s why changing the types of activities you do on weekends can play a big role in both your level of happiness and productivity.

1) Use different skills than you use during the week.

Why? By changing the types of activities you’re doing, you can actually change the neurons firing inside your head. Using different neurons makes it easier for you to make different types of connections and associations. When composers get stuck writing a piece of music, for example, it’s not uncommon for them to switch to a different instrument to help get over their writer’s block. The different instrument helps them think about the “problem” in a different way.

Laura Vanderkam, author of the book What Successful People Do Before Breakfast, agrees, saying your weekends need to feel different from your weekdays. She suggests rotating in different activities and hobbies that you don’t have time to do during the week. Celebrity Chef Marcus Samuelsson plays soccer on the weekends, for example. And billionaire Warren Buffet plays the ukulele. Making time for hobbies and non-work activities can foster creativity, relieve stress, and make you a happier, more successful person. If you wake up on Saturday with a list of 20 to-do list items, you’re setting yourself up for failure. (Or at least for a whole lot of stress.) The key is to prioritize so you get the most important things done, not all the things done. That way, you allow yourself the time to do them well. 

2) Don’t try to do it all.

One technique for prioritizing your to-do list is called the impact vs. effort analysis. Here’s how it works: Before you begin a task, ask yourself how much effort this task will take, and what the immediate impact will be. This’ll help you quickly figure out which of the items on your to-do list will have the most immediate impact in the least amount of time.

For example, if you wake up on a Saturday and find your inbox is overflowing but you were hoping to bang out a blog post before lunch, run a quick impact vs. effort analysis in your head. You might realize that getting through 30+ emails takes a significant amount of effort, but actually has little impact on your success. Writing that blog post, on the other hand, requires more effort, but it carries a much higher impact.

“The early bird catches the worm” isn’t a common phrase for nothing. Practically every article out there on productivity says waking up early can help you get more done—provided you went to bed at a reasonable hour the night before. If not, it may be better to catch up on sleep. (See #6.)

3) Kick into gear first thing in the morning.

Either way, when you do get up, try to get up and out of bed as soon as you can. Mornings tend to be slower and lend fewer distractions, making it easier for you to get things done more quickly.

“I try to leave my house as early as possible,” says Leslie Ye, writer and editor for HubSpot’s Sales Blog . “That way, I get fresh air and don’t just sit on my couch all day.” “If I do an easy but rote chore right when I wake up, like clean the kitchen or empty the dishwasher, I’m usually really productive the rest of that day,” says HubSpot’s Director of Content Corey Wainwright. The idea is that, if you kick yourself into gear first thing in the morning, you don’t give yourself a chance to laze around—and you’ll put yourself in the mindset to get things done.

Alternatively, if you don’t have anything specific if you need to get done, sometimes the best thing you can do for your future productivity is to give your mind a break.

4) Give your mind a break.

After all, time off is good for your productivity and performance at work. Almost nine out of ten American workers feel like time off increases their happiness, and 91% of business leaders believe their employees return from breaks recharged and ready to work more effectively.

Ye likes to use weekends to get outside and get some fresh air. “Being in an office five days a week leaves me drained by Friday,” she says. “Taking the time to do an outside activity, even if it’s just taking a walk along the Charles River, helps me recharge and gives my mind a break.”

Meditating is another way to release your mind from stressors—and it happens to have extraordinary health and productivity benefits, like increased focus, reduced stress, and greater creativity. Plenty of successful people—Jack Dorsey, Rupert Murdoch, and Oprah Winfrey— all meditate daily.

If you’ve never meditated before, there are a few great apps that offer guided meditations, like Headspace (which gives you 10 free guided meditation sessions with the option of subscribing later) or Calm (which offers two-dozen guided meditation session ranging from a few minutes long to about 30 minutes long). Sleep deficit is a real thing. The downsides of sleep debt aren’t just that you’re tired all the time—chronic sleep debt raises the risk of obesity, heart disease, stroke, and diabetes. And in the short-term, lack of sleep can have significant effects on the hippocampus—an area of the brain involved in memory creation and consolidation.

5) Catch up on sleep.

The good news is, if you find yourself getting fewer than the recommended seven to eight hours of sleep per night, you can make up that debt on weekends. One University of Chicago study followed a group of student volunteers who slept only four hours per night for six consecutive days. All of the changes they experienced during that period of sleep deprivation—from high blood pressure to fewer antibodies to insulin resistance—were reversed when the students made up the hours of sleep they’d lost. So if you missed, say, ten hours of sleep over the course of a week, then add three or four extra sleep hours on the weekend, and an extra one to two hours to nights the following week—until you’ve repaid all 10 of those hours.  Don’t make this a habit, though. Try to factor those seven to eight hours of sleep per night into your daily schedule as much as you can. (Read more about the science of sleep here.) 

While you should use your workweek to nail the job you have, if you’re gunning for a promotion—or another job altogether—then why not use some of your weekend time learning the skills of the job you want? Learning a new skill or diving deeper into an area of specialization that’s growing might be just the ammunition you need to land that coveted position.

6) Hone a skill for the job you want. 

The skills you choose to work on will depend on the role you have your eye on. For example, if you want to move up as a digital marketer, you may want to improve your HTML/CSS skills, read up on trends in modern technology and emerging platforms, or brush up on your SEO knowledge. If you want to work for an agency, you’ll want to gain experience with cross-channel marketing, mobile marketing, and design. Want to be a CMO? Make sure you master personnel development—perhaps by taking on mentorship roles outside of work—as well as financial analysis and strategic thinking.

For more ideas on which skills to work on, here’s a list of 13 valuable skills you can learn for free.

Want to get your get her name out there as a thought leader and industry expert? Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership.

7) Write a guest post for a publication.

Each one has different requirements and submission instructions, though. While some require you to submit full articles, others accept topic pitches and are willing to work with you on an outline. To help you sort through these requirements, here are guest blogging instructions and guidelines for 11 top media outlets, including The New York Times, Business Insider, HBR.org, Mashable, and more.

If you want to write more regularly, consider creating a personal blog. The social publishing platform Medium is a great place to publish personal blog posts because it comes with a built-in audience. This is especially helpful for people who don’t have time to do a lot of content promotion. (Here’s a beginner’s guide to Medium to get you started.) Weekends are for stepping away from the daily grind, spending time with friends and family, doing things that make you smile, and generally keeping your work-life balance in check. These things may not necessarily boost your company’s profits by 200% or make you CEO next week, but that doesn’t make them any less important.

8) Pick at least one obligation-free day.

But some of you might find it hard to step away from all those obligations—work-related or not—for the entire two-day period. If that sounds like you, then try to choose at least one of the two days to remain totally obligation-free. Saturday is my no-guilt, 100% work-free day,” says Ye. “I don’t do any errands, chores, or open my work computer—I save that for Sunday. Giving myself one day a week to do exactly what I want with no guilt makes it that much easier to tackle my chores and errands the next day.” I find it harder to work efficiently on the weekends, simply because it feels like I have so much more time. But time can fly, and all of a sudden it’s 5:00 p.m. and I just spent the last several hours in limbo between getting work done and procrastinating hardcore.

9) If you choose to work, set a time limit.

When you literally reserve blocks of time to get specific tasks done, it can be much easier to focus and get your work done quicker—leaving you with more time to actually enjoy your weekend.

Emma Brudner, who manages HubSpot’s Sales Blog, uses laundry as a work timer when she works from home. ” I set mini-deadlines for myself corresponding to when I have to go downstairs to switch loads,” she says. “If I’m working on an article, I tell myself I’ll get to a certain point before the wash cycle ends. Then I set another goal for the dryer.”

Tyler Littwin, a content strategist and graphic designer at HubSpot, agrees it’s important to set a limit on work when you’re at home. “If you work from home full-time (or on a regular basis), it’s really easy to let your work life bleed into your personal life. Maintaining a boundary is important for both halves of the equation.”

Another handy trick? The laptop battery countdown. This one comes from Ginny Soskey, who manages HubSpot’s Marketing Blog. She suggests bringing your laptop with you to a remote location—like the coffee shop downstairs—without your computer charger. Then, aim to work until your computer dies. This is a way of gamifying your productivity, and it works: The pressure of a looming deadline can do wonders to keep you focused and working smarter.

Didn’t get as much done as you wanted to in your designated block of time? Forgive yourself, and then move on. The more you set these hard time limits for yourself, the more efficient you’ll get during your designated work time. Think about all the things in your home that you haven’t touched in months or years, but can’t bear to throw away. Those shoes you never wear anymore. That unopened kitchen gadget you got for Christmas three years ago. All those old notes and receipts you haven’t looked at in years.

10) Declutter your living spaces.

A lot of us simply have too much stuff. Why not spend some time over the weekend getting rid of it, little by little? Decluttering your living spaces will make you feel a lot better—especially if you can give some of those items to charity, or sell them online.

Donating is the easiest way to get rid of things without throwing it away. Start by finding the nearest Salvation Army or Goodwill or other local charitable organization. For the more expensive things—like that unopened kitchen gadget—try selling it. If you’re in the U.S., try using Craigslist for items you don’t want to ship, like furniture or other large items. For items you feel comfortable boxing and shipping, try eBay. You can also trade in old items like electronics on Amazon for Amazon credit. (For more ideas, here’s a great guide to decluttering your home from Lifehacker.)

Billionaire Richard Branson said, “It is amazing how focusing your mind on issues like health, poverty, conservation and climate change can help to re-energize your thinking in other areas.”

11) Volunteer.

Serving others has a long list of intangible benefits, like pride, satisfaction, accomplishment, connections with others, strengthening your community, and improving the lives of others. Nothing helps put things into perspective—and can make your problems seem a little smaller—than helping those less fortunate. Plus, along with social benefits, research shows there’s a strong relationship between volunteering and physical health, too.

Weekends are a great time to get involved in local and community volunteer events. If you don’t have a specific cause in mind, check out your local library, youth center, animal shelter, homeless shelter, or hospital to see if they’re in need of volunteers. VolunteerMatch.org is another great place to find good causes in your local community for a wide variety of time commitments. Sunday night blues are never fun. Instead of using those last few golden weekend hours to check through all your boring work emails, do something you’ll actually look forward to. For me, it’s watching Game of Thrones. For you, it might be reading a book, taking a run with your dog, meditating, or cooking a nice meal.

12) Do something fun on Sunday night.

Another idea is to take the time to reflect on the week gone by. Reflection is something you should be doing daily, but weekends are a great time to step back and think about what made you smile, what you’re grateful for, what you’ve accomplished, and how to make the next week even better.

“This extends the weekend and keeps you focused on the fun to come, rather than on Monday morning,” writes Vanderkam in her book. That way, you’ll go to bed with a calmer mindset, unperturbed by all the stuff you have to do the next day.

 

 

 

New Image Spot for Rocky Top Chrysler Jeep Dodge

by @ Fayette Heating and Air News / Blog



Premiere of the new Rocky Top Chrysler Jeep Dodge Ram image spot for their "Advantage" campaign. Rocky Topis in Kodak/Sevierville, TN - just outside of Knoxville.

The Art and Science of Listening…or, Is your Agency really giving you what you asked for?

by @ Fayette Heating and Air News / Blog


Does your current agency REALLY listen to your needs or, do they have another agenda?

Guest Commentary: Rick Stafford - Brand Advertising Group. a.k.a. “bag boy”

     Several years ago I went to purchase a car at a local dealership. I had a basic idea of what I was looking for: brand, model, color, extras and cost. So, I get to the dealership, I am assigned a sales person, they ask a few benign questions to “qualify” me while we take a walk around the lot. At this point all was good; I thought that this person had my best interests in mind and would lead me to the car of my dreams - NOT! In fact, I saw the car I wanted and could afford while we were walking around the lot, but as I approached it, the sales person said: “Oh no, that’s not the one you are looking for; the one you are looking for is over here!” Somewhat puzzled, I looked at the salesperson and said: “Well, based on what I just told you, THIS is the car I think best meets what I want and what I am looking for.” The Salesperson, this time a bit more firmly said: “Well I really think the one you are looking for is right over hear.” Sadly, rather than resist, I relented and went to look at HIS vehicle. It was not at all what I was interested in, in the least!  This game of cat and mouse went on for a while, and I might add - on more than one occasion and more than one dealership over the years. More times than not, I would get to the point of exasperation, get up and tell the salesperson “Thank you,” while scurrying out the door with said salesman and manager in tow saying something like: “I don’t understand, I thought we had a deal, come back and give us a chance!” They had their chance all right, and I was taking my chance to escape before they got their hands on my wallet! 

     Turns out that in many cases, particularly with cars that are considered older stock, there is an extra incentive to sell a particular vehicle NOT necessarily for the benefit of the customer, rather to the benefit of the dealer and the pocket book of the salesperson…I should have guessed. Agencies and other entities can often do the same: allow us to believe we are headed one direction while they are trying to steer us to a different path. So much non-sense in business today, in relationships and just basic communication becomes futile if not frustrating, simply because we do not ACTIVELY LISTEN to what the other person is REALLY trying to say. Think about it- I find myself resorting to putting what the other person is saying on hold while thinking about what my next point or rebuttal is going to be; have YOU ever done that? I thought so.

   People, much more knowledgeable about such things than I, say up to 66% of our first impressions are wrong, WHY? Because we assume everyone does or should think like we do, which of course is either wishful thinking or insanity. Very seldom will we find anyone we become friends or do business with that agrees with us even small percentage of the time. And almost always, when there is a breakdown in communication, it is because we either DO NOT listen or, LISTEN with ulterior motives. ACTIVE LISTENING includes keeping an open mind while the other person is speaking, giving the benefit of the doubt, and believing that the client you seek is telling what they want and possibly how, despite the fact they may not be an expert on the subject matter and you might be. ACTIVE QUESTIONING implies lots of questions; specific, pointed and direct repeated back verbatim for clarification, for instance: “If I understand you correctly, this is what I am hearing YOU say, is that correct?” How many arguments and misunderstandings (and possibly wars and divorces) could be avoided if we simply slow down, ask more questions and put ourselves in the client’s shoes?

  One last thought, often it is not WHAT we say as much as HOW. Depending on how you are wired and your background i.e. family, culture, gender, age, education, life experience and the like…HOW you say something or ask a question can many times be more important then the words we use. Again, by several folks who are much smarter about these things, one study showed we interpret what other say when face to face by: 

Body Language (How you carry yourself) 55% Tone of voice (Awareness is key) 38% Words we use (Choice thereof) 7%

  Let that settle for a moment, the conclusion of this study was HOW you say something is FAR more important than WHAT you say…something politicians have known for ages. On the phone we need to be aware (all the more) of what we say and the tone we use:

Tone of Voice: 86% Words we use: 14%

BOTTOM LINE: Does your current agency ACTIVELY listen? Do they ACTIVELY question? Are they sincere and responsive, do they honor you as a client by taking YOUR wants, needs and desires into account? Or, are they trying to sell you a “car” that benefits their pocketbook, rather than your business and best interests? If not, it might be time for a change…and you can always be assured that with us, it is always in the B.A.G!

Drone Footage Offers a Unique Way to Market Your Business

by Scott Lowery @ Digital Tulip

Aerial drone video footage has become an awesome tool for advertising and marketing! Drone video footage not only allows you to tell your company’s story better, but you can literally take your potential customers on a ride.  The bird’s eye view allows for a unique, often majestic perspective not available with normal video footage. At Digital Tulip, we’ve embraced this new technology and added it to our services. Below is a short clip we recently shot for Six Winter’s Farm in Lexington, KY.  Six Winter’s wanted to advertise available stable space for top quality performance horses.  As you can imagine,…

Pinterest for Business: Monitoring

by Emily Ho @ Authentically Social

Eons ago, I wrote on this blog that I’d have a Pinterest for Business series. The problem with being a social media strategist and community manager: you end up writing and working all day on client work, so the things here get put to the back burner. I’m incredibly lucky to have a wonderful arsenal […]

SearchBar Marketing

by Justin @ Justin Bard

It has been a while since I made a post on my personal site. For those who follow this feed, you may want to update to http://www.searchbarmarketing.com/feed/. SearchBar Marketing is a Lexington, Kentucky website consulting, design, hosting and online marketing company. Our mission is to help non-profit organizations, small businesses, and large corporations by creating...

The Marketing Squad Is Out of Hibernation Just In Time For Spring

by Bryce Raley @ The Marketing Squad

We shut down the ole marketing engine a few months back. We posted about going black with our marketing back in the dead of winter. We had several good reasons. At the time, we were working nomadically in between our old office and our new one. We knew we’d be moving offices before March (almost […]

The post The Marketing Squad Is Out of Hibernation Just In Time For Spring appeared first on The Marketing Squad.

What is a Human-Centric Experience?

by Adam Brown @ Shatterbox

I didn’t go to college to study graphic design. I stumbled on it while navigating a double major in dramatic arts and anthropology. That might sound like a hard sell to agencies, but I can draw a line back from every successful design to those four years researching storytelling and …

The post What is a Human-Centric Experience? appeared first on Shatterbox.

Can you believe it’s November!!

by @ Fayette Heating and Air News / Blog


Yes, we survived another Halloween season and are busy working on Black Friday and the Holiday plans for several clients.  We're also busy preparing 2015 marketing plans and a few new pitches, so stay tuned for more news from the BAG team. In addition, we are thrilled to welcome Kentucky Bank as a new client!!

How to Reach More Local Customers With Facebook

by pkenney @ Digital Marketing Specialist Patrick Kenney

The number one complaint I hear from local business owners is “If I could just get in front of my ideal customers I know they’d want to do business with me.” Well, here’s one quick and easy way to get in front of more ideal customers. 1. Setup and Optimize Your Facebook for Business Page Create […]

The post How to Reach More Local Customers With Facebook appeared first on Digital Marketing Specialist Patrick Kenney.

Why SEO Is Important For your Business?

by holly @ BT Web Group

As a small business owner, you have a lot to worry about: marketing, service, staffing, accounting, and daily tasks. Mixed in there with your responsibilities is your website. Within that category is something that is important enough to warrant special attention: SEO. SEO – Search Engine Optimization – is a...

The post Why SEO Is Important For your Business? appeared first on BT Web Group.

Building Your Business for the Long Haul

by Jay Stewart @ The Marketing Squad

Building a meaningful and sustainable organization that will impact your community, your industry, and the lives of those around you is a marathon and not a sprint. Even in our fast pace, technology-driven world, slow and steady still wins the race. Of course slow is relative. However, steady is essential for success in the “long […]

The post Building Your Business for the Long Haul appeared first on The Marketing Squad.

New Client - Legacy Nissan

by @ Fayette Heating and Air News / Blog


Excited to Announce our newest client - Legacy Nissan in London, KY. Welcome!!!

Welcome to 2015!

by @ Fayette Heating and Air News / Blog


2015...

Wow it makes a personal milestone for me... 30 years in the advertising and marketing business!  Yes, go ahead with the OLD jokes!  A lot has changed in the last 30 years, and I continue to work hard at keeping "ahead of the curve" on the latest trends. I'd like to thank everyone who has helped me get to this milestone in my career - all the clients, employers, mentors, managers, co-workers, employees, interns and family who have been with me along the way. I've learned so much from all of you. Looking forward to being here for MANY more! 

  "I'm still Learning"  -Michelangelo at 87

HAPPY NEW YEAR to everyone!

​Susie

Interview on HerKentucky

by Emily Ho @ Authentically Social

I’m a regular contributor to HerKentucky, a blog about the awesome things Kentucky has to offer. In the latest HerKentucky Business post, I answered questions regarding the start of Authentically Social, and give some advice. 1. Are you a native Kentuckian? Why have a Kentucky business? I am not a native Kentuckian, but moved here […]

Streaming Video: It’s Time to Get Serious

by Liz Fenner @ Right Place Media

It’s time to get serious about streaming video. With TV streaming services gaining momentum, cross-training between traditional TV buyers and digital buyers has become more important than ever. As an agency, we have long felt the most effective media plans have a strategic mix of traditional and digital media buys. But with OTT breaking the […]

The post Streaming Video: It’s Time to Get Serious appeared first on Right Place Media.

Pardon the Dust

by Emily Ho @ Authentically Social

Welcome to Authentically Social, a social media marketing consultancy connecting brands with fans. This is the brainchild of Emily Sandford, a long-time client-side marketer and MBA with a massive obsession for all things social. We are busy putting lots of information up on this site, so sit back, explore around, and let us know what […]

WEBINAR: Zero Moment of Truth Training

by Stephen Dennis @ ChartLocal

As with many marketing practices, you can choose to read a fistful of blogs, or read some books! Google’s ‘Winning the Zero Moment of Truth’ is available to download for free here. So don’t take my ... Read More »

The post WEBINAR: Zero Moment of Truth Training appeared first on ChartLocal.

Changes at BAG

by @ Fayette Heating and Air News / Blog


School is finally out! Yeah!!!  We're BUSY here at bag. Several new projects are in the works. We are also in the throws of summer selling season with the auto dealers. Believe it or not, Halloween Express is gearing up and we'll be attending corporate meeting in a couple weeks.

The warmer winds have also blown some change here at bag. Jamie Hall, media director, is going into television sales for WDKY-TV, Fox 56. Jamie has been a part of the bag team(family) for over 8 years!!!  She has been a wonderful team member & friend. We wish her all the best in her new adventure!

Happy to announce that Karlie Fort has accepted the position as bag media director!  Karlie's attention to detail and bubbly personalty makes her a perfect fit.

Want to blog?

by @ Fayette Heating and Air News / Blog


We are always getting asked: should I write a blog? How much info should I share? Do I need to blog every day?

There are no real cut and dry answers... It depends on your "product",  your audience and your content. Our advice is, IF you choose to blog - be consistent - daily, weekly or monthly. Make it relevant to your audience, and keep it short.

Here is a great article we'd like to share from Hubspot -- click here to read more!

Happy Blogging!

Meet Glenn,Director of Client Development

by squadmarketing @ The Marketing Squad

We’ve grown quite a bit here at The Squad over the past few weeks. You’ve already met one of our new team members, Michalah, and today we want to introduce you to Glenn Herrera. Glenn joins The Squad as our Director of Client Development, and after only a few weeks he is already scheduling meetings, […]

The post Meet Glenn,<br>Director of Client Development appeared first on The Marketing Squad.

Right Place Media Celebrates 15 Years of Service

by Bill Rice @ Right Place Media

Lexington, KY – January 29, 2016 – Right Place Media, one of the largest independent media agencies in the Southeast, celebrates its 15th anniversary on Monday February 01, 2016. Headquartered in Lexington, KY, Right Place Media was founded on February 01, 2001 by CEO, President Joel Rapp.  Right Place Media offers expertise in traditional, interactive […]

The post Right Place Media Celebrates 15 Years of Service appeared first on Right Place Media.

Server Maintenance

by Justin @ SearchBar Marketing

Early this morning we noticed a spike in running processes.  After evaluating, we completed server maintenance tasks to eliminate any potential ongoing risk.  During this time you may have noticed slower website speeds and possible outages.  If this occurs after today or if you are...

The post Server Maintenance appeared first on SearchBar Marketing.

Pick of the Week – Friday, October 6th

by Amanda Laborio @ Right Place Media

Marketing, advertising included, relies on frequent evaluation and optimization of tactics. In the post below from Forbes, see how to get started with utilizing analytics to create a baseline for your campaigns and determine effectiveness in the future. Here at RPM, we enjoy working with our clients to set clear objectives, optimize campaigns, and utilize […]

The post Pick of the Week – Friday, October 6th appeared first on Right Place Media.

Video Marketing is Transforming how Companies do Business.

by Steve Kirschner @ Black Tent Productions

As a Cincinnati Video Production company, we tell our clients that video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. Why you ask? Because up to 90% of a customer’s decision to purchase is made before they come into contact with your sales team. […]

The post Video Marketing is Transforming how Companies do Business. appeared first on Black Tent Productions.

Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

by Scott Kuhn @ Sheehy

One bad social media mishap can lead to years of brand rebuilding. When KitchenAid took to social media to hop into the 2012 presidential debates, when candidates first began to utilize social media in their campaigns, they never fathomed the backlash they would suffer from a company tweet implying President Barack Obama’s grandmother died because […]

The post Top 10 Tactics to Avoid Brand Crushing Social Media Blunders appeared first on Sheehy.

Welcome to The Squad Michalah!

by squadmarketing @ The Marketing Squad

In just a few short weeks, The Squad has experienced a lot of growth. We’ve brought three new members to our team, and already we are seeing great things as our team expands! Over the next couple weeks we’ll introduce you to our new team members, Michalah Hopper, Glenn Herrera, and Matt Bitley. Michalah joins […]

The post Welcome to The Squad Michalah! appeared first on The Marketing Squad.

5 ways to Measure the Effectiveness of your Social Media

by @ Fayette Heating and Air News / Blog


​Across the board, social marketers and CMOs alike view social media as the marketing channel with the greatest ability to drive both of the major directives of any marketing team:

1. To be the steward of the BRAND

2. To allocate budget according to fan DEMAND

To be a steward of the brand: Creating brand awareness and protecting brand’s reputation -  • To drive demand: Generating revenue opportunities and retention of current customers 

• In order for social media to successfully fuel these two components, marketers need to understand how to measure success in each. 

• On the revenue side, this means understanding conversions, attributing value to each post and link. This isn’t easy, but there’s an end-point. You’re connecting the dots between activity and purchase. On the brand side, it’s more nuanced than that, because there isn’t an end point. Over 2 billion people are active on social media, and not all of them know your brand. 

Small Business Marketing in Lexington, KY

Small Business Marketing in Lexington, KY


Vivial

From local online marketing, to local print directories, Vivial helps small businesses in the Lexington area grow, succeed, and serve the community.

Media Training Seminar – Fresh Perspectives

by Nancy Wiser @ Wiser Strategies

Journalist and Lexington public relations firm collaborate on media training Journalists have the need to find and tell interesting stories. That’s just the type of person I was looking for on a part-time basis when I learned about Brent Carney. He and his wife had...

The post Media Training Seminar – Fresh Perspectives appeared first on Wiser Strategies.

Thoughts on marketing that matters.

by nancy@groupcj.com @ Group CJ Lexington Kentucky

We have a passion for marketing that matters. We seek out important clients and causes we are proud to support and make them highly visible and relevant. For 25 years, we’ve been engaged in enterprises that directly or indirectly serve the cause of Lexington’s economic development by improving the quality of life which all of us enjoy. We're not just Continue Reading

PM Advertising - Website Design and Full Service Marketing Agency in Lexington KY

PM Advertising - Website Design and Full Service Marketing Agency in Lexington KY


PM Advertising, LLC

Located in Lexington, Kentucky, PM Advertising specializes in responsive web design, development, programming, SEO optimization, video production and print production.

New Bank Sites launch!

by @ Fayette Heating and Air News / Blog


We're SO excited! Four new bank websites we designed are finally live! Farmer's Bank and Trust http://www.farmersbankky.com Unite,d Bank http://www.unitedbankky.com Citiz,ens Bank of Northern Kentucky http://www.cbnkcc.com and Farmer's Capital Bank Corporation http://www.farmerscapital.com Go c.heck them out.

The Ripple Effect: How to be An Everyday Innovator

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than… [Read More]

The post The Ripple Effect: How to be An Everyday Innovator appeared first on Allegra Design Print Mail - Lexington, KY.

Coffee Keeps Wiser Strategies Running

by Mackenzie Davis @ Wiser Strategies

At Wiser Strategies, our staff always stays busy whether that be with branding a new company, running a social media account or designing a PR campaign. One thing that keeps us going, coffee. September 29 is National Coffee Day so to celebrate we asked our...

The post Coffee Keeps Wiser Strategies Running appeared first on Wiser Strategies.

The Joy Cart

by @ Fayette Heating and Air News / Blog



If you don’t know the motivating story of Jarrett Myner and Jarrett’s Joy Cart, you should definitely check it out. Jarrett survived 7 bouts with cancer while helping thousands. While Jarrett is no longer with us, the continuation of Jarrett’s Joy Cart and being the inspiration behind DanceBlue at the University of Kentucky his legacy and inspiration lives on. Because of the impact Jarrett left on all of us we are proud to support The Joy Cart Movie, and encourage you to check out the video below about Jarrett’s story.

Looking for a Public Relations Firm in Kentucky?

by Nancy Wiser @ Wiser Strategies

Would you like to be more successful in reaching your goals? Are you wondering if public relations might help? Maybe public awareness of and confidence in your company are not what you want them to be. Perhaps you wonder if your marketing and communication investment...

The post Looking for a Public Relations Firm in Kentucky? appeared first on Wiser Strategies.

Marketing and Website Design Services In Lexington, Kentucky • BT Web Group

Marketing and Website Design Services In Lexington, Kentucky • BT Web Group


BT Web Group

We’re a Lexington, Kentucky marketing and web design company that specializes in helping you improve your online marketing presence to get more customers.

All Star Tint & Graphics – Huge WIN with ChartLocal!

by Chris Carlton @ ChartLocal

Mike Petty contacted ChartLocal Digital Agency to incorporate digital advertising into his marketing mix.  Realizing that his customers were more connected than ever before, and spending more time on Facebook than with any other ... Read More »

The post All Star Tint & Graphics – Huge WIN with ChartLocal! appeared first on ChartLocal.

I’ll Be Speaking at the “Super Therapy Session for Advanced Local Marketers” at SMX West 2015

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

“Let’s Talk Local Search: Super Therapy Session for Advanced Local Marketers (#smx #24D)” Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all–star local search pros for this group […]

The post I’ll Be Speaking at the “Super Therapy Session for Advanced Local Marketers” at SMX West 2015 appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Does Your Website Demonstrate the Perception You Want? Digital Tulip launches 3rd site in month of June

by kristylowery @ Digital Tulip

WomanKind Midwives https://www.womankindmidwives.com/ is the third website we have launched this month (in June 2016)!  We worked with Woman Kind to create a look that reflects their philosophies and culture of their practice…”unique patient driven birth experiences and healthcare that spans a women’s lifetime”….while keeping lead conversion in mind.  We invest countless hours in our projects to help our clients tell their stories and reach their target audience online. Additionally, we set up a secure online payment option for patients who prefer to pay their bill online. As we’ve said before…a modern, user-friendly site is the first step for a successful marketing campaign.  Your…

Successful Marketing is about Creativity

by NicoleMueller @ Startup Production

Why your Marketing Strategies need a Reboot These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.

Mobile Video Trends by Cincinnati Video Production Company

by Black Tent @ Black Tent Productions

Mobile Video Trends: On the Rise As a leading Cincinnati Video Production company, it’s important that we monitor the latest mobile video trends. According to Ooyala’s quarterly Global Video Index, mobile video trends show an increase in video consumption on tablets and smartphones. This may not come as a big surprise […]

The post Mobile Video Trends by Cincinnati Video Production Company appeared first on Black Tent Productions.

Examine the Old and Plan for the New

by kristylowery @ Digital Tulip

As we approach a brand new calendar year, it’s beneficial to set aside time to examine what has worked for us personally in 2016 and what we can do to better ourselves in 2017. This type of examination holds many benefits for a business as well. As you examine your company’s social media/digital marketing plan for the new year, delve into the analytics to see what’s worked and what has not. For example: Facebook provides extremely detailed analytics. You are able to access metrics that show the Actions on Page (the number of times people have clicked a call to…

In Relentless Pursuit of Excellence…

by @ Fayette Heating and Air News / Blog


Excerpted from: Wiley Publishers, The Art of Client Service: The Classic Guide, Updated for Today’s Marketers and Advertisers, 3rd Edition by Robert Solomon. Copyright (c) 2016 by Robert Solomon. All rights reserved. This book is available at all booksellers.

​Maurice Levy, the chair and CEO of the French holding company Publicis, is reputed to have said about new business, “You never really know why you win; you never really know why you lose.” I have no idea if Levy actually said this, but no matter. I believe it to be true. 

I have been on the receiving end of many a condolence call from the prospective client that goes something like this: “You and your team were great, really great, and it was a hard, really, really hard decision, but we’ve decided to go in a different direction. But let’s stay in touch.”

And there have been a few occasions when I received this kind of call: “You and your team were great, really great, and it was a really, really hard decision, but we’ve decided to go with you and your team. When can we get together to kick things off?”

The difference between winning and losing is often the thinnest of margins, and there are so many variables in play when you pursue a new client - money, the work, the people, the politics, did I say money - it is impossible to know exactly how you won or lost. My agencies have done extraordinary work for prospective clients and lost. My agencies have done average work for prospective clients and won. I had one prospective client tell me our agency didn’t understand their business and that’s why we lost. I had another prospective client tell me we understood their business so well that’s why we won. 

In a new business effort in which there might be anywhere from 3 to 10 finalists, how do you avoid becoming one of the silver medalists? How do you walk off with that one gold medal? With new business, there might be as many pieces of advice - some wise, others not so wise - as there are agencies, but I think there are three relatively simple rules to follow: 

1. Be ruthless about the accounts you pursue - You want to avoid the long shot opportunities and focus instead on those in which you have a reasonable chance to prevail. The key to winning is less about the accounts for which you decide to compete, and more about the accounts for which you decide not to compete.

2. Once you’re in, go all out - If your agency is selective about the accounts and clients it chooses to pursue, it should be better able to devote the time, attention, and resources necessary to compete effectively. They follow every step included in the previous chapter. They leave everything on the field. I was in a pitch once for a major financial services account. The agency I was working with was eliminated; the client chose another shop. But at the proverbial eleventh hour, a very senior client person stepped in and steered the account to an agency that also had been eliminated, proving once again that, in new business, relationships matter.

3. Pay attention to relationships - It’s easy to say the clients decision will be based on strategy, the ideas, and the work, and I know of no clients who willingly will admit to choosing an agency because they felt comfortable with the people they interacted with during the pitch process, but do not underestimate the power of personal connection.

Cincinnati Video Production Company says Video is the Future of Content Marketing

by Steve Kirschner @ Black Tent Productions

As a leading Cincinnati Video Production company, Black Tent believes that video is taking content marketing by storm, but you’ll have to do more than just make one to realize its full potential. By 2018, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic […]

The post Cincinnati Video Production Company says Video is the Future of Content Marketing appeared first on Black Tent Productions.

Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct… [Read More]

The post Simple Ways to Personalize Your Multi-Channel Marketing Campaigns appeared first on Allegra Design Print Mail - Lexington, KY.

2014 Kentucky Bar Association Annual Convention

by J. Austin McCubbin @ Horizons Web Marketing

We are proud to return again to this year’s annual KBA convention at the Northern Kentucky Convention Center in Covington, KY June 18-20. To find

WordPress 3.8.3 Update

by Justin @ SearchBar Marketing

WordPress 3.8.3 is now available to fix a small but unfortunate bug in the WordPress 3.8.2 security release. You can read more about the WordPress 3.8.3 Update release here. With all our sites running the latest version and this being a small security update, all...

The post WordPress 3.8.3 Update appeared first on SearchBar Marketing.

Proud of this Work!

by @ Fayette Heating and Air News / Blog

​

We are so proud of this project we did for Kentucky Children's Hospital!! 

3 Easy Ways to Enhance Your Email Marketing Results

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

According to Forrester, email marketing is the most direct way to reach and interact with your audience – even more so than social channels, like Facebook. The study says that people are twice as likely to sign up for your email list as they are to interact with you on Facebook. Like any marketing channel,… [Read More]

The post 3 Easy Ways to Enhance Your Email Marketing Results appeared first on Allegra Design Print Mail - Lexington, KY.

Internet Marketing 101

by NicoleMueller @ Startup Production

Recently I was invited to do a Internet Marketing presentation for a local business networking group, but only had twenty minutes to present. Is it possible to give an overview of recommended elements of creating a successful web presence in such a short time?  I decided to pick the most essential ingredients, quickly highlight how

Startup Production

Startup Production


Startup Production

Web Design & Internet Marketing in Lexington KY

The Facebook Ad Type You Didn’t Know You Needed

by pkenney @ Digital Marketing Specialist Patrick Kenney

On October 7th, Facebook revealed a new ad format; Lead Gen Ads. This new format allows advertisers to integrate lead generation forms within the Mobile Newsfeeds (mobile is the only device supported as of this writing). When a mobile visitor clicks a newsfeed ad, they are presented with a form prepopulated with their Facebook contact […]

The post The Facebook Ad Type You Didn’t Know You Needed appeared first on Digital Marketing Specialist Patrick Kenney.

Social Media Strategy: A Look at Digital Marketing

by Katie McDaniel @ Wiser Strategies

Not on social media? Overwhelmed by social media? Or on social media, but not using it to its fullest potential? We can help. A successful social media strategy is one that enhances your brand, engages audiences with compelling content and gains customer feedback. We realize...

The post Social Media Strategy: A Look at Digital Marketing appeared first on Wiser Strategies.

Fayette Heating and Air - Web Videos

by @ Fayette Heating and Air News / Blog



We wanted to share the first of several web videos we did for Fayette Heating & Air. They wanted a vehicle to show more about the company and the people than we could in a thirty second television spot. They are fun, informative and gives you more a sense of the personality of Fayette Heating & Air. Give us a call and let us know if you are interested in producing some for your company!

Why with Brand Advertising Group…it’s in the B.A.G.!

by @ Fayette Heating and Air News / Blog


​By: Drew McLellan 

Despite their best efforts to stand out, nearly every agency looks, sounds and acts just like every other one. We all think we have figured out how to differentiate ourselves using catchy tag lines and clever techniques, but from the outside looking in, it’s hard to tell the difference from one to the next. 

Don’t believe me? See whether any of these phrases ring a bell: 

• “We are a full-service integrated marketing agency.” • “We partner with our clients.” • “We’ve been in business for X years and have more than X years of experience.”

Don’t Please Everyone All The Time -  New avenues of competition are part of the reason for this. Agencies are now commodities competing with freelancers and others who take advantage of low barriers to entry. Differentiating your agency from the masses requires clearly defined areas of expertise. Clients want specialists, not indistinguishable, cookie-cutter generalists. According to our research, one of the biggest factors for clients choosing an agency is industry-specific expertise, which they define as having 25-50% of the agency’s business in one industry. 

Although most agencies struggle to stand out, differentiating isn’t as hard as it seems. These four strategies help the most successful agencies split from the pack and say something interesting, while other companies waste their breath trying to shout louder than everyone else. 

Ideally, you need four areas of expertise or industry specialization. We all watched entire market evaporate in the recession of the late 2000’s, and agencies that served only single markets dried up with them. Standing on a four-legged stool lets you invest 25% of your business in different markets, meeting the 25-50% specialization criteria of your clients while insulating you from disaster should one niche dry up.

Create a philosophy around how and why you do what you do. Take a specific position or point of view that puts you squarely on one side of an argument, then merchandise that position heavily to the client base to which you want to appeal.

Specialization works even better when it extends beyond client selection and into services provided. Choose a specialization like SEO, public relations, branding, or digital media. Don’t do generalist work - do one thing better than everyone else. 

Are you fully virtual and therefore less expensive than others? Do you have only senior-level executives on your team, ensuring that no client works with a rookie? Does everyone on the team have client-side experience? Make your structure stand out by building a company that doesn’t look like any other. 

Differentiate Your Agency (for real)  1. Create a four-legged stool  2. Believe in something 3. Specialize further 4. Build a unique structure 

A Different Avenue of Success  You can’t serve everyone and expect to stand out from the other agencies trying to do the same. Differentiate your business at every opportunity, and clients will flock to you for the specialized services you provide. This is how we make the BAG difference with each and every one of our clients. 

Company Social Media Profile: The Open Fire Hydrant

by Emily Ho @ Authentically Social

You know the scene: You meet someone at a networking event and you genuinely want to know more about them. After 1 question that is a nicely-phrased “who are you and what do you do,” you quickly realize you’ve made the biggest mistake: you opened up the social fire hydrant. Out comes a steady stream […]

Business Blogging Presentation

by Emily Ho @ Authentically Social

Earlier this week I was able to speak about Business Blogging Made Easy along with David Caldwell of Balance Creative. To view the presentations and find links to associated resources, visit this page. Thanks to Commerce Lexington for having us and for the great audience. Let us know if you have any questions!

Alternatives to White Papers – Be a “Cheat Sheet Hero” with Sales Segmentation

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I agree with David Meerman Scott most white papers are pretty lame.  I think if most companies looked at analytics for these they’d see few actually reading what they poured hours of work into.  The content is too generic and too unfocused on the buyer’s needs.  Research has shown that building content and service bundles […]

The post Alternatives to White Papers – Be a “Cheat Sheet Hero” with Sales Segmentation appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Creative Marketing Agency | Lexington, Kentucky

Creative Marketing Agency | Lexington, Kentucky


Serif Group

Serif Group is a creative marketing agency in Kentucky offering high quality work and outstanding customer service specializing in out-of-the-box solutions.

Google Adwords Call-Only Campaign Abandonment Considerations

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I’ve been running some Call Only campaigns for a service industry site.  Like many I’m hearing from, the performance of these campaigns is not what was expected. While it is believed that a full 20% (on in five!!) of calls from mobile phones are abandoned, we should look how this affects abandonment patterns for call-only […]

The post Google Adwords Call-Only Campaign Abandonment Considerations appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

BuzzMaven - The SEO and SEM Consultancy of Scott Clark

BuzzMaven - The SEO and SEM Consultancy of Scott Clark


Scott Clark - SEO, SEM, ORM and Content Marketing

BuzzMaven - The Web Marketing and SEO Consultancy of Scott Clark

MailChimp List Subscribe Form WordPress Plugin Update

by Justin @ SearchBar Marketing

If you have the WordPress Plugin MailChimp List Subscribe Form, you may want to make sure to reconnect your widget settings after you update the plugin. When making this update for our clients, we found in all instances we had to go to the MailChimp...

The post MailChimp List Subscribe Form WordPress Plugin Update appeared first on SearchBar Marketing.

Using Segmentation to Make Your CRM Work for You

by holly @ BT Web Group

Did you know that on average only about 12% of marketing emails sent from your CRM (customer relationship management system) are opened? That means that if you have an email list of 1000 people, only about 120 of them are actually even opening your email to read your message. From...

The post Using Segmentation to Make Your CRM Work for You appeared first on BT Web Group.

How to use Recruiting & HR Videos to Attract Quality Candidates

by Black Tent @ Black Tent Productions

A recruiting video that we created to help a tech startup fill hundreds of new jobs at its fulfillment center. Companies that effectively use video to promote their employment brand do so by showcasing their employees and work environment in the most realistic way possible. Because if job seekers can […]

The post How to use Recruiting & HR Videos to Attract Quality Candidates appeared first on Black Tent Productions.

Inbound Marketing: What it is and why you should care

by Brooke Moody @ The Marketing Squad

Ahhh, marketing. Every company does it – whether it be through an entire department, a small team wearing multiple hats, a single person operating out of the supply closet, or an agency. And you, as a consumer, encounter marketing everyday. Marketing tactics range from old school mailers and yellow page ads to digital Inbound Marketing […]

The post Inbound Marketing: What it is and why you should care appeared first on The Marketing Squad.

Thoughts on the Dangerous SEO Work-Around (DWO)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I love being an in-demand SEO consultant a great deal – but the advice I bring is often unwelcome, even if it is correct. Those impacted by the work required to execute solutions are rarely those will benefit from the improvements directly. It’s just more work for existing, overworked employees. In light of their situation, […]

The post Thoughts on the Dangerous SEO Work-Around (DWO) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Koozie Contest

by Justin @ SearchBar Marketing

What better way to begin football season, the start of Keeneland and basketball season then with a little company promotion.  Over the course of this next month, ending Friday October the 18th, SearchBar Marketing will be having a “Koozie Contest”!  Here’s how it works. You...

The post Koozie Contest appeared first on SearchBar Marketing.

Five Little Reasons - And One Big One - To Hire an Ad Agency Part 2

by @ Fayette Heating and Air News / Blog


4. You don’t want to spend all your time wrangling freelancers.  I’m the last person in the world to bag on freelancers. I used to be one. I’d encourage anyone who wants the freedom of a freelance career to give it a go. It’s not for everyone but, for a great decade, it sure was for me. 

It’s also likely that you can get really good freelance marketing help for less than you’d pay an ad agency for the same work. Freelancers have lower overhead. 

But hiring and coordinating freelancers can be a hassle. With an ad agency, you ideally have a single point of contact - an account executive - you can lean on to coordinate getting all your work done. Having a great account executive you can rely on to oversee your advertising business can save you countless hours you’d otherwise spend bringing together the right team for each part of the job and keeping your projects moving. Ask anyone who’s ever had one: a great AE is worth his or her weight in the paperwork you don’t have to do to coordinate your advertising efforts. 

5. You want to do the best advertising you possibly can.  If you think any advertising is good advertising, you may not need an agency. If you want to shake up your market and rocket your company to power, influence, and wealth - and you’re committed to expending the brainpower, time, and money to do the advertising it takes to help you get there - you probably need an ad agency. 

All of which brings me back to my first thought: The reason you hire an ad agency is that we’re professionals. We’re really good at this stuff. When you invest the time and money in great advertising, it works. 

You want your advertising to work? Hire a great ad agency and trust them. That works. 

Hashtags Turn 10: 3 Tips to Use Them Effectively

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.… [Read More]

The post Hashtags Turn 10: 3 Tips to Use Them Effectively appeared first on Allegra Design Print Mail - Lexington, KY.

A Brief Winter Slumber for Our Marketing

by Bryce Raley @ The Marketing Squad

Well, January was a blur. We started the year with a 4-day workweek coming out of the Christmas break, and we had a 4-day workweek two weeks later with MLK day. We’ve been operating out of a temporary office, as many of you know. A big thanks to Greg Blakemore and the Nehemiah Group for […]

The post A Brief Winter Slumber for Our Marketing appeared first on The Marketing Squad.

I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR

I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR

by Zack Massey @ ZIPIE Advertising

  If you’ve been to a NASCAR race, you’ve seen a pace car. If you’ve been to a NASCAR race at the Kentucky Speedway, you’ve probably seen a pace car that we’ve had our hands on. Ford has been supplying...

The post I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR appeared first on ZIPIE Advertising.

Welcome to 2013!

by @ Fayette Heating and Air News / Blog


Welcome to 2013! Looks like 2013 is going to be a great year. Our clients are excited about a new year - new creative strategies coupled with target specific marketing plans should equal a BIG year for all. We're looking forward to sharing some of the new creative!!

Cincinnati Video Production Company Specializes in Corporate Video Production

by Steve Kirschner @ Black Tent Productions

A corporate brand video gives your potential and current customers a visual representation of your brand. By creating a well-produced video, your brand’s target audience has the opportunity to engage more deeply. In the digital age, companies need video content to be an experiential expression of their brands. Black Tent […]

The post Cincinnati Video Production Company Specializes in Corporate Video Production appeared first on Black Tent Productions.

Wildcats Helping the World

by Reba Robinson @ JMI Sports

Sports Business Journal – May 29, 2017 – By Michael Smith – It’s 7,547 miles from the University of Kentucky’s campus to Addis Ababa, the capital city of Ethiopia. Until six years ago, there was practically no reason a Kentucky … Read More >

The post Wildcats Helping the World appeared first on JMI Sports.

WebMedley is Now Part of Fusioncorp Design™!

by Bill Dotson @ WebMedley

WebMedley is now a part of Fusioncorp Design™. Fusioncorp is another Lexington-based digital marketing company. You can learn more about the company by viewing [...]

The post WebMedley is Now Part of Fusioncorp Design™! appeared first on WebMedley.

Google MyBusiness – Bulk Management Panel Discussion

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I was honored to be part of a LocalU Hangout with some of the web’s leaders in local SEO:  Andrew Shotland & Dan Leibson of LocalSEOGuide, Alexis Gui of Sim Partners, Tim Grant of Gamma Partners, Rory Scherer ofDAC Group, and Mike Blumenthal. This recording (and transcript) includes a lot of tips related to guidelines, obstacles […]

The post Google MyBusiness – Bulk Management Panel Discussion appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

2012 Drought Hitting Home

by Justin @ Justin Bard

This time last year we were singing a different tune when it comes to weather.  All across the US companies are losing missions of dollars due to the 2012 drought that is wreaking havoc.  The waterway companies alone stretching the Mississippi and Ohio river will definitely not be able to capitalize near the $180 billion...

Out and About in Lexington

by Katie McDaniel @ Wiser Strategies

The past couple of months at Wiser Strategies we have been very busy with video work, creating new collateral materials, enhancing digital marketing, as well as assisting with event planning for our clients. Although we have been busy with client work, we still make it...

The post Out and About in Lexington appeared first on Wiser Strategies.

SEO and Video Content Marketing by Cincinnati Video Production Company

by Black Tent @ Black Tent Productions

The Future has Arrived It has been projected for some time that the use of mobile devices to view online content would surpass that of desktop devices. Cisco’s 2014 Visual Networking Index reported that video content already accounts for 64% of all internet traffic, and by 2019 it is forecasted […]

The post SEO and Video Content Marketing by Cincinnati Video Production Company appeared first on Black Tent Productions.

Shatterbox clients set to entertain

by Jeff Ruth @ Shatterbox

Looking for something fun to do in Lexington on Friday June 10th? Check out the Warehouse Block Party no. 2 on National Ave. from 5-9pm. There will be food, music, local shops, and more to help kick off the first of this summer series. Be sure to stop by and see our …

The post Shatterbox clients set to entertain appeared first on Shatterbox.

2015 Lexington Ad Club – Gold Addy Award

by Bita Fesharaki @ Right Place Media

Right Place Media is honored to have received the Lexington Advertising Club’s Gold ADDY Award in the Outdoor category this year.  

The post 2015 Lexington Ad Club – Gold Addy Award appeared first on Right Place Media.

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail… [Read More]

The post 3 Ways to Build the Perfect List for Your Next Direct Mail Campaign appeared first on Allegra Design Print Mail - Lexington, KY.

How to Reach More Local Customers With Google My Business

by pkenney @ Digital Marketing Specialist Patrick Kenney

Setup and Optimize Your Google ‘My Business’ Page Create a Google+ Page – To reach your customers on Google local (also called Google Maps), you need a Google My Business page! ▪ If you don’t already have a page simply visit this link https://business.google.com/create. ▪ If you do, skip to the next section on ‘Completing Page Info’.  […]

The post How to Reach More Local Customers With Google My Business appeared first on Digital Marketing Specialist Patrick Kenney.

Welcome to The Squad, Matt!

by squadmarketing @ The Marketing Squad

If you haven’t noticed, The Squad has grown a lot this summer. We’ve already introduced you to Glenn and Michalah, and today we want to introduce you to Matt, our newest Squad member and Web Developer. Matt hails from the dark, cold lands that are Upstate New York. He moved to Kentucky for college and […]

The post Welcome to The Squad, Matt! appeared first on The Marketing Squad.

ChartLocal Digital Marketing Agency - Wilmington, NC - Chattanooga, TN - Macon, GA - Columbus, MS - Gulfport, MS - Lexington, KY - ChartLocal

ChartLocal Digital Marketing Agency - Wilmington, NC - Chattanooga, TN - Macon, GA - Columbus, MS - Gulfport, MS - Lexington, KY - ChartLocal


ChartLocal

ChartLocal Digital Marketing Agency helps small businesses in Wilmington, NC - Chattanooga, TN - Macon, GA - Lexington, KY - Columbus, MS - Gulfport, MS

Our New Website Is Under Development

by J. Austin McCubbin @ Horizons Web Marketing

Hi there, and thank you for visiting Horizons Web Marketing. We are developing a new website to celebrate our 2nd year in business, so come

Timthumb Vulnerability Scanner

by Justin @ SearchBar Marketing

The Timthumb Vulnerability Scanner WordPress security plugin can help you tell if you have security risks on your WordPress Installation.  As mentioned on WordPress.org, the recent Timthumb.php vulnerability has left scores of unsuspecting bloggers hacked. For our sites we make sure we run a test...

The post Timthumb Vulnerability Scanner appeared first on SearchBar Marketing.

When Is It Time to Rebrand?

by Adam Brown @ Shatterbox

When Is It Time to Rebrand? A company’s brand represents its core values and goals. It’s the answer to the question, “Who are you?” Brand identity is how that brand is brought to life, connecting a business to its customers through design. Over time, businesses change, they evolve. Knowing when …

The post When Is It Time to Rebrand? appeared first on Shatterbox.

Pokemon Go- The Marketing Potential Within

by kristylowery @ Digital Tulip

So you’ve probably seen people shuffling around furiously over the past week and a half, swiping at their phones and you’re just sitting there like “What’s going on, what do they know that I don’t?”  For those not yet in the know, never fear, here’s the long story- somewhat short. Pokemon Go uses your phone’s GPS and camera to turn the real world into an “augmented reality” game. Essentially our world becomes a massive hunting ground for the iconic creatures, but also transforms local landmarks and businesses into Pokestops and Pokemon Gyms, which are hot spots where you can collect…

Want To Super Charge Your Sales? Push This Button

by pkenney @ Digital Marketing Specialist Patrick Kenney

Seek first to understand, then to be understood. – Stephen Covey Before attempting to sell any product or service you must know your customers. Where do they hang out? What are their daily habits? Use our Ideal Customer Avatar Worksheet to define who you are selling to. Now, let’s get to super charging your sales… It’s the same […]

The post Want To Super Charge Your Sales? Push This Button appeared first on Digital Marketing Specialist Patrick Kenney.

Content is King? Learn Why and How to Manage It.

by Bill Dotson @ WebMedley

We've all heard the phrase "content is king". What does it really mean?

The video below will explain the following: 1) Why content marketing matters, 2) How it increases your branding 3) How it makes you more likely to be trusted while generating leads and nurturing relationships, and 4) How you can manage the content generation process.

You can use our Content Marketing Plan Template to organize your content marketing, too.

The post Content is King? Learn Why and How to Manage It. appeared first on WebMedley.

Hello world!

by rbdsadmin @

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

The post Hello world! appeared first on .

Do you have what it takes to be a Squad copywriter and storyteller?

by squadmarketing @ The Marketing Squad

The Marketing Squad is looking for a talented copywriter who loves to tell a story to grow a business. This teammate will eat, drink, and sleep the written word – a true wordsmith and storyteller with a knack for taking an angle and making a story. You can’t be scared of the following: Talking to […]

The post Do you have what it takes to be a Squad copywriter and storyteller? appeared first on The Marketing Squad.

Zipie at the ADDY Awards: 2017 Edition

by Zack Massey @ ZIPIE Advertising

Another ADDY Awards is in the books! This annual event is always a major part of our calendar, allowing us to reflect on the past year’s work while getting inspired by the work of the rest of Lexington’s creative community....

The post Zipie at the ADDY Awards: 2017 Edition appeared first on ZIPIE Advertising.

Centre College Football Mural

by BoxcarPR @ Boxcar PR

Boxcar recently completed the design of a wall mural at Centre College in Danville, KY. The athletic mural spanned 625 sq. ft. in the college’s football gym. Our graphic designers incorporated Centre’s athletes, school quotes and past championships and participations into their design. The mural “pops” off the wall and and celebrates the success of […]

The post Centre College Football Mural appeared first on Boxcar PR.

How Do You Rebrand a Non-Profit That Has a Wide Range of Services?

by Katie McDaniel @ Wiser Strategies

In March 2014, Community Ventures reached out to Wiser Strategies to help update their brand. They had previously worked with other firms, but felt they were not adequately capturing the company’s essence. Nancy Wiser, our president has always said, “we may not immediately give the...

The post How Do You Rebrand a Non-Profit That Has a Wide Range of Services? appeared first on Wiser Strategies.

4 Ways to Use Keywords to Build Your Brand

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and… [Read More]

The post 4 Ways to Use Keywords to Build Your Brand appeared first on Allegra Design Print Mail - Lexington, KY.

The Importance of Video Marketing

by Rosie Ecker @ Wiser Strategies

People have become increasingly attracted to Instagram in recent years, particularly millennials. It’s quick because it primarily uses photos and has less text than Facebook or Twitter. Not to mention it evokes everyone’s artistic side with filters, borders and editing tools. Recent studies have shown...

The post The Importance of Video Marketing appeared first on Wiser Strategies.

Have Online Marketing Questions?

by Bill Dotson @ WebMedley

We receive a lot of questions about online marketing. The questions range from “How do I rank better in search engines?” to “How do I add [...]

The post Have Online Marketing Questions? appeared first on WebMedley.

Tackling Your Inbox

by Kristina Mobley @ The Marketing Squad

So I made the mistake of having my work email on my phone. I looked down one Sunday and saw a massive amount of emails. I quickly browsed through to see if there were any emergencies (there weren’t), then I waited to tackle it Monday. Since I knew what I was walking into Monday, I […]

The post Tackling Your Inbox appeared first on The Marketing Squad.

Video Marketing: The Future of Content Marketing

by Melessa @ Bluehorse Marketing

In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on …

The post Video Marketing: The Future of Content Marketing appeared first on Bluehorse Marketing.

Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status, Looks Forward to 2017

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Scott Clark of BuzzMaven, Inc. has been granted the elite “Google Partner Specialist” status by the Mountain View, CA-based online marketing giant.  The program required completion of rigorous exams in Google’s Search, Display, Mobile, Video and Shopping ad networks as well as demonstrated high levels of client historical performance. Google considers the Specialist Partner status […]

The post Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status, Looks Forward to 2017 appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Nashville HOT Opens in Cincinnati

by BoxcarPR @ Boxcar PR

Former Investor and President of Tom+Chee David Krikorian wanted to bring the first Nashville-style hot chicken restaurant to the Cincinnati tri-state. Hiring Nashville-native James Hutchison as the head chef and pinning down his first location in Crescent Springs, Kentucky, he hired Boxcar to build awareness and generate a following with goal of opening future locations […]

The post Nashville HOT Opens in Cincinnati appeared first on Boxcar PR.

Five Little Reasons–And One Big One–To Hire an Ad Agency Part 1

by @ Fayette Heating and Air News / Blog


1. You value outside opinions and professional expertise.  The people who work in ad agencies are professionals - like lawyers and plumbers and accountants. I’ve dabbled in all three of those areas enough to know that dealing with them is best left to professionals. I’ve also learned that sometimes I’m too close to a situation and I need outside advisors to help me sort out a plan of action. Those are good reasons to hire an ad agency. It’s shocking how often we reveal strategic advantages and pitfalls our clients never anticipated - just because we have an outsider’s perspective. And because we’re professionals. You do what you do because you’re good at it. We’re good at advertising. 

2. You have ongoing advertising/marketing needs that require professional attention.  If you need a product flyer or a radio spot, you may not need an ad agency. If you need a coordinated campaign that includes several media, or you need a big collateral system, or ongoing content for your blog, or videos and programs and speeches for your big event, or - well, you get it. Ad agencies are great for planning, coordinating, and executing complicated marketing communications programs and helping you get the most for the money you spend. 

3. You can’t afford to have top-level advertising talent on staff.  We employ the talents of expert writers, designers, art directors, creative directors, web developers, business and marketing strategists, media planners, project managers, and account executives - not to mention photographers, videographers, directors, audio engineers, models and actors, printers, etc. All of these people have professional and technical expertise used in the creation of advertising. 

You probably don’t want all these people on staff (neither do we). If you’re a big company, you can probably afford to have some of them on the payroll, and you may be able to keep them busy enough to justify their salaries. And if you’re lucky, you can snag a great writer or a fabulous designer with the promise of a steady paycheck in a stable environment. We know lots of great creative people who work on the client side. 

But most top ad people don’t want to work for in-house departments. Most want to work for ad agencies, where they can use their talents to work on a variety of challenging assignments for different clients in different industries. They’re motivated less by job security and more by the prospect of doing daring work. 

By: Ken Honeywell 

(Part 2 coming soon)

 

The Marketing Squad

The Marketing Squad


The Marketing Squad

Marketing agency specializing in digital marketing strategies with a focus on inbound lead generation.

Value in Video- How to Incorporate Videos Into Your Social Media Even When You Hate the Camera

by kristylowery @ Digital Tulip

So we all know that video’s are a hit on social media. Maybe you’re not a fan of appearing on camera but really want to use video as a marketing tool. We’re going to give you a couple of helpful tips to do just that! 1. Figure out what story you want to tell to your audience and what kind of video would be best to do so. A basic video explaining what you do is a good idea, especially if you’re a new business. You can tell the story behind the camera or have someone else do so if…

How much is a new customer worth?

by Crystal Geis @ AD-IOS

Many small business owners realize they have to market their businesses to gain new customers. However, most small business owners will start spending money towards their marketing efforts before they answer the biggest question of all. “How much is a new customer worth? How much revenue am I willing to spend to gain a new ... Read more

Free Tree Giveaway For Kentucky Arbor Day

by BoxcarPR @ Boxcar PR

Oxmoor Auto Group was looking for a way to not only give back to their loyal customers but also to give back to the city of Louisville. With spring just around the corner, Boxcar facilitated a partnership with Brightside and the Division of Community Forestry to celebrate Kentucky Arbor Day. Through these partnerships, Oxmoor was […]

The post Free Tree Giveaway For Kentucky Arbor Day appeared first on Boxcar PR.

Authentically Social in Business Lexington

by Emily Ho @ Authentically Social

The past 10 months have flown by, so it’s crazy to think of all the great change that has happened in that time period! I’m really thankful to have been spotlighted in Business Lexington. Kathie Stamps elegantly summarized my account of how Authentically Social started, and what I really strive to do with customers. “As a social […]

Yes - we’re in Halloween Hell!

by @ Fayette Heating and Air News / Blog


If you call BAG and we seem a little out of sorts, we in full blown Halloween mode. For those of you who don't know, we assist in marketing Halloween Express across the US... a time of year we refer to as "Halloween Hell".   We LOVE this crazy time of year - working on fall marketing campaigns with all our GREAT clients and Halloween.  So Heads up!

Consumers Use Ad Blocking To Voice Concerns: Time For Us To Listen

by Bita Fesharaki @ Right Place Media

Ad blocking technology has been available to web users since the early 2000’s. Until recently, only a small percentage of consumers utilized ad blockers and those who did tended to be more tech-savvy than the general population. However, as mainstream companies such as Google and Apple have begun to make ad blockers easily accessible to […]

The post Consumers Use Ad Blocking To Voice Concerns: Time For Us To Listen appeared first on Right Place Media.

Could JMI Sports’ Deal For Kroger At Kentucky Be A Sign Of More Campuswide Deals?

by Reba Robinson @ JMI Sports

SportsBusiness Daily – May 2, 2017 – By Michael Smith – It became obvious that the Univ. of Kentucky’s stadium naming-rights deal would be out of the ordinary when Kroger never asked about traditional athletic assets like tickets or gameday … Read More >

The post Could JMI Sports’ Deal For Kroger At Kentucky Be A Sign Of More Campuswide Deals? appeared first on JMI Sports.

Perception is reality

by Bill Michul @ ideas are BORN

Bill Michul Creative Director + Partner We speak with companies everyday about building brands. So,...

Social Media & Content Marketing Tips for Realtors

by NicoleMueller @ Startup Production

I was recently invited to speak to a group of local realtors about how they can use Social Media to promote their business.  The basics of social media remain the same regardless of the industry but since the real estate market has a unique audience, there are some specific tips to promote their brand, increase

International, Multi-lingual, Original, Unforgettable

by Zack Massey @ ZIPIE Advertising

Branding a multi-national company from an ocean away   Let’s talk about branding for a minute. Coming up with an identity for a new business isn’t a low-pressure situation—you’re tasked with creating a personality, a first impression, something that’s going...

The post International, Multi-lingual, Original, Unforgettable appeared first on ZIPIE Advertising.

Lexington Video Production and Corporate Video Production Lexington KY

Lexington Video Production and Corporate Video Production Lexington KY


Black Tent Productions

An Award-winning Lexington video production company (859) 554-2533, specializing in tv commercials, corporate video production, and more! Lexington, KY.

Studio 34 Productions

Studio 34 Productions


Studio 34 Productions | Advertising Agency, Lexington, KY

Studio 34 Productions is a full-service marketing, advertising and design agency specializing in the Thoroughbred racing, sales and breeding industries.

Poor Site Search Can Shred UX (and Your Bottom Line)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

From the “Millions of dollars down the toilet” department:  I Came across some statistics today related to ecommerce and shopping habits, specifically related to user experience in ecommerce search situations.   Behold: 16% of ecommerce websites do not support searching by product name or model number , despite those details appearing on the product page. An […]

The post Poor Site Search Can Shred UX (and Your Bottom Line) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Hia Magazine

by Newview @

Model Ruby K. showcases luxury fashion in a new Marie Antoinette-inspired editorial in Hia Magazine! Working internationally, Ruby is signed to agencies in London, Milan, Paris, and Miami.    

The post Hia Magazine appeared first on .

Corporate Blogging Tips

by Emily Ho @ Authentically Social

My friends over at customer engagement company Inbox Orange recently asked me about tips for corporate blogging. 1) There is no reason to have a company blog just for the sake of having a blog. First, ask what are the goals of the blog? 2) Strategize: What are you going to talk about and who’s […]

Welcome to The Squad, Courtney!

by squadmarketing @ The Marketing Squad

The Squad is excited to introduce our newest team member, Courtney Nappo! Joining our team as a social media maven, Courtney is a lover of all things social and one week in she’s rocking social media management with flavor and fun. Courtney, a University of Kentucky graduate, is passionate about research and problem solving, and […]

The post Welcome to The Squad, Courtney! appeared first on The Marketing Squad.

How to Target 6 Online Shopper Personalities

by Jill Estep @ Sheehy

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? As more consumers shop from behind digital screens instead of in-store, identifying your customer base can be tricky. Liraz Margalit, customer experience psychologist at ClickTale, believes knowing who your customers are and targeting the right audience can […]

The post How to Target 6 Online Shopper Personalities appeared first on Sheehy.

Startup Production joins Local First Lexington!

by NicoleMueller @ Startup Production

Shop Local, Eat Local & Spend Local … that’s what Local First Lexington! is all about.  Local First Lexington is a non-profit alliance of locally owned, independently operated businesses, and their membership includes a directory listing, advertising possibilities, education, networking opportunities and mixers.   Formed in 2008, Local First Lexington is a non-profit business alliance of

NAWBO Lexington Social Media Presentation

by Emily Ho @ Authentically Social

Last week, I was honored to speak at a NAWBO Lexington luncheon about using social media for business. The members asked great questions and I was happy to get to meet some of them. I plan on getting more involved in organizations such as these as it’s a great way to stay connected with what’s […]

Comprehensive Partnership with Kroger Announced

by Reba Robinson @ JMI Sports

UK Athletics – May 1, 2017 – The University of Kentucky, JMI Sports and Kroger announced a comprehensive and unprecedented partnership that expands Kroger’s commitment to UK Athletics and the University of Kentucky, including the renaming of UK’s football stadium … Read More >

The post Comprehensive Partnership with Kroger Announced appeared first on JMI Sports.

Smokey Bones Bar & Fire Grill Opens in Bowling Green, KY!

by Danielle Roberts @ Boxcar PR

On Thursday, November 10 Smokey Bones Bar & Fire Grill opened its doors in Bowling Green, KY making this their 3rd location in the Bluegrass. Smokey Bones is an all-American restaurant known for its house-smoked and fire-grilled menu, providing diners, endless opportunity to enjoy craft cocktails, local beers and a memorable dining experience. Boxcar had […]

The post Smokey Bones Bar & Fire Grill Opens in Bowling Green, KY! appeared first on Boxcar PR.

4 Tips for Creating Engaging B2B Content

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share… [Read More]

The post 4 Tips for Creating Engaging B2B Content appeared first on Allegra Design Print Mail - Lexington, KY.

Cincinnati Video Production Company Offers Video Marketing Strategies

by Steve Kirschner @ Black Tent Productions

The Bottom Line: Video Works Video content marketing has become increasingly common online, and year after year video growth has exceeded projections. But not all businesses have been quick to jump on board. For those businesses, now is the time. Research conducted by the Online Publisher’s Association indicates that businesses […]

The post Cincinnati Video Production Company Offers Video Marketing Strategies appeared first on Black Tent Productions.

The Olive Bar & Gift Shop – Targeted AD Campaign Success!

by Chris Carlton @ ChartLocal

ChartLocal Digital Agency helped Olive Chattanooga owner, Josh Ferguson, invest his advertising dollars more efficiently than ever before.  By running Facebook ad campaigns that targeted people within a 1 mile radius of the store, ... Read More »

The post The Olive Bar & Gift Shop – Targeted AD Campaign Success! appeared first on ChartLocal.

Using Social Media to Drive Blog Traffic

by Emily Ho @ Authentically Social

At the end of September, I had the opportunity to speak at FitBloggin, a conference for fitness bloggers, about using social media to drive blog traffic.  As a fitness blogger and a social media company owner, this was an awesome opportunity to present something I’m really excited about. Session Overview: So many of us love […]

Step Up Your Swag to Build Brand Awareness

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out… [Read More]

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Quickly Boosting Twitter Engagement 2-4x Using GIF Files from Videos [Tutorial]

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

GIF files can seriously increase engagement with a Tweet, with minimal effort, especially when they’re right for your audience and relevant to the post that lies beyond.   Here are the basics for how to create a GIF file that you can add to your tweets from your source videos.  It takes a bit of […]

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August is Here - BAG in full press mode!

by @ Fayette Heating and Air News / Blog


It's August - school is starting, car dealers hare having model year end clearance sales and Halloween is in full swing. As always, August is a busy month at Brand Advertising Group. AND we are expecting a new BAG baby in October, (Yes - in case you had not heard, Jamie is having a baby girl the first of October!).  We are so blessed to have such great clients, many who have been our partners for a long time, and continue to add new clients and new web/online partners.  Are you looking for a new marketing partner?  Call and see what unique way we can ramp up your marketing efforts!  859-293-5760

Do We Need A Website Redesign?

by Justin @ SearchBar Marketing

At what point do you come to the conclusion that your company needs a refreshed look with a website redesign?  Was your conclusion drawn from a functionality or branding base?  Whether you need advanced functionality or are needing a website redesign to match your updated...

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The Anatomy of a Successful Marketing Campaign

by pkenney @ Digital Marketing Specialist Patrick Kenney

What is the Anatomy of a Successful Marketing Campaign? In this post, we’ll cover figuring out who your target market is, what you say to them and how to reach them. The anatomy of a successful marketing campaign for any business hinges on these three items being in sync: what you are saying, who you are […]

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2017 Demo Reel for Cincinnati Video Production Company

by Steve Kirschner @ Black Tent Productions

Black Tent is an award-winning video production company based in Cincinnati, Ohio, offering creative development, video production, photography, and post-production services worldwide. Our clients include global brands, fortune 500 companies, agencies, small businesses, nonprofits, authors, education, government, marketing firms, and more.We specialize in high quality, effective, affordable video production and […]

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Enhance your Video Marketing Strategies with Analytics

by Black Tent @ Black Tent Productions

As a Cincinnati video production company, our job is to take your marketing strategy from concept to completion to help you meet your marketing goals. But the job isn’t quite finished when the creative is. Video analytics provide useful information about the effectiveness of your marketing strategy. The data can […]

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JMI Sports Announces Hire of Clemson Sports & Campus Marketing Team

by Reba Robinson @ JMI Sports

JMI Sports – July 17, 2017 – Robust ten-person sales and services team is based in Greenville, S.C. As the new Total Campus Marketing partner of Clemson University, JMI Sports has hired a ten-person sponsorship sales and client services team. … Read More >

The post JMI Sports Announces Hire of Clemson Sports & Campus Marketing Team appeared first on JMI Sports.

WordPress 3.8 Update

by Justin @ SearchBar Marketing

WordPress 3.8 Update, named “Parker” in honor of Charlie Parker, bebop innovator, is available for download or update in your WordPress dashboard. WordPress.org hopes you’ll think this is the most beautiful update yet. In our opinion, it is pretty slick. You can read more about...

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What Makes Startup Production Different?

by NicoleMueller @ Startup Production

Each day my clients are bombarded with emails from companies saying their website needs to be redone, that they can help them climb the SERPs (search engine results page), or there are a host of errors on their website that only they can solve.  Many of these emails are from money-making schemes from international companies.

How to Hire an SEO – A Great New Video from Google (That I Align With 80%)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Decent advice from Google in a brand new video…  I particularly like that Google discusses that there are no quick fixes for SEO and there are a lot of snake oil floating around. Learn more about my SEO services here.

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The Holidays are Here!

by @ Fayette Heating and Air News / Blog


The Bag team is up to our ears in Holiday marketing for our clients, planning for 2013 and new client pitches! Our new "bag girls" Beth Shewmaker and Casey Graves are getting up to speed - so we're looking forward to a GREAT 2013! Merry Christmas to All!!!

What Determines Startup Success?

by Jill Estep @ Sheehy

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. Few know success quite as well as Idealab founder and CEO Bill Gross. With more than 100 startups birthed from Idealab, including NetZero, Pet Smart and tickets.com, Gross has lead plenty of new stores to sky-high profits and unparalleled […]

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Wordfence Security Plugin

by Justin @ SearchBar Marketing

Excerpt via http://wordpress.org/plugins/wordfence/ Wordfence Security is a free enterprise class security and performance plugin that includes a very fast caching engine, firewall, anti-virus scanning, cellphone sign-in (two factor authentication), malicious URL scanning and live traffic including crawlers. Wordfence is the only WordPress security and performance...

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New Ranking Factors Report Released

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Some highlights from the report (no surprises really) SERP listings #1-3 Click-Through Rate is 36 percent on average. The correlation for links remains high, but links’ importance may be dropping. All of the top 100 domains have a mobile friendly versions.  Lower ranked pages have mobile friendly version around 78% HTTPS/SSL is present for just under 50% […]

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Tabula Rasa and Agency Life

by Zack Massey @ ZIPIE Advertising

We’ve been in our new office for a little over four months now. Building a new space from the ground up gave us an opportunity to intentionally shape our new office to reflect who we are and how we work—and...

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Serving Lexington through PR

by Rosie Ecker @ Wiser Strategies

What comes to mind when you hear the term “Public Relations?” Untying myself from seeing it firsthand here at Wiser Strategies, I think of Public Relations as the professionals hired to fix a scandal. For example, The 2014 Taco Bell rat issue in New York City,...

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Fall in Love with Promotional Products

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)… [Read More]

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Statewide Data on the Oral Health of Kentucky’s Youth

by BoxcarPR @ Boxcar PR

Delta Dental of Kentucky and Kentucky Youth Advocates Releases Statewide Data on the Oral Health of Kentucky’s Youth Delta Dental of Kentucky teamed up with Kentucky Youth Advocates to study and assess the oral health of Kentucky’s 3rd and 6th graders. The report, Making Smiles Happen: 2016 Oral Health Study of Kentucky’s Youth, presents findings […]

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WordPress 3.7.1 Update

by Justin @ SearchBar Marketing

WordPress 3.7.1 Maintenance Release is now available! This maintenance release addresses 11 bugs in WordPress 3.7, including: Images with captions no longer appear broken in the visual editor. Allow some sites running on old or poorly configured servers to continue to check for updates from...

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My Interesting Experience With BNI Visitors Day

by pkenney @ Digital Marketing Specialist Patrick Kenney

When I walk in at 7:05am, I have an open mind about the whole thing. But much like second hand accounts of movies never compare to seeing it with your own eyes, second hand accounts of BNI just don’t compare to experiencing it for yourself. Having read Brandon Rossen’s post about BNI, I am well prepared for the worst….or […]

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Why Business Women need Community

by NicoleMueller @ Startup Production

Why Do Women Need Community “Women-owned firms (51% or more) account for 31% of all privately held firms and contribute 14% of employment and 12% of revenues.” – NAWBO   “Today, on average, a woman earns 79 cents for every dollar a man earns, and women’s median annual earnings are $10,800 less than men’s”- Senate Joint Economic

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