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Marketing Companies Louisville Ky

Value of Re-engaging Customers

by Media Venue @ Media Venue

Research confirms that repeat customers on average generate 40% of a business’ revenue. According to Bain & Company, repeat customers convert more often and have a higher average order value than first-time buyers. As the holiday season approaches, this is an opportune time to increase re-engagement...

The post Value of Re-engaging Customers appeared first on Media Venue.

Web Design - Four Questions To Drive Your Content Strategy

by @ Louisville Web Design News | Logic Media

Considering all the advances in website design and web development technologies, there are still way too many poorly, outdated and ineffectively designed websites that do more harm than good to any business by diminishing their brand credibility and business growth. Not only are these websites are unpleasant to look at, they also disregard any marketing insight into the industry of the business as well as the business's target audience. This is likely because these sites are designed without a solid marketing plan and with content strategy analysis and development.

Even though proper marketing plans and content strategy analyses vary for each type of website/business, the core factors tend to be the same:

1. Who is your target market? Basically, what audience are you designing this website for?

By establishing your target audience parameters, a qualified designer can easily adapt their design to reflect the general look and feel of the website, leading to a better experience for the user, and, in turn, a higher conversion rate.

2. What is your industry? What are your industry standards for web design?

Besides the industry consideration this point also touches on the competitive analysis for the project. Identifying your industry will help designer establish a baseline for the website's features based on industry standards as well as get the project going toward a further competitive analysis strategy.

3. What is the conversion goal for the website?

For most businesses, the answer is easy. However, it isn't asked as frequently as it should be. Every website should be designed around and for specific conversion goals. These are the features, factors and goals that drive income for the busines, and they should drive the call for action on the site. For example, "brick and mortar"-type businesses may have goals including:

  • Request a Quote
  • Schedule a Consult
  • Book Your Tee Time

Or, for of an online, user driven business model:

  • Download Now
  • Newsletter Sign-up
  • Sign-up for Free Trial
  • Purchase an ECommerce Product

4. What content should the website have?

Accurately derived definitions and parameters from the above questions should drive the content development strategy for the website. Content strategy should consider it's audience, industry and conversion goals when setting up the initial strategy, as well as strategy for the future.

Unfortunately, there is not one answer for everyone when it comes to properly designing and setting up a website. But, when the above factors never even come into consideration, a website's design and conversion rates suffer significantly. When taking on a web design project, all designers should do the groundwork and properly understand their client's marketing plans. This should drive the development of a content strategy that equates to results and does justice for their clients.

Element After 502 Podcast Ep5 – CRMs Oh My

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

In this episode we hijack the owner of Element 502’s office and jump into a conversation about CRM’s, Client management, and more.  If you have a story about growing your company send us a message and like on Facebook.com/element502 #502startup or just mention us @Element502.

Web Design Louisville | Digital Marketing Agency | Element 502 | Element After 502 Podcast Ep5 – CRMs Oh My

Modern Age Marketing

by @ Louisville Web Design News | Logic Media

The other day, I came across an interesting article from December 2009 stating that 25% of the United States population has a cell phone in their home, but no landline. And what surprised me even more is that this number has doubled in the last 3 years. At first I was amazed that any industry can suffer such a quick market share drop in 3 years, not even considering the prognosis for the future, but then I started thinking of the current day marketing situation.

Back in the day, when I first decided to make the grown-up leap from my parent's home into the world of rent and mortgage payments, I didn't get a landline. Just like the 25% of Americans mentioned in the article, I'm part of the cell-phone-only household and have been for the last 10 years. When initially making that decision, thoughts of wasting money on a medium that would provide an additional outlet for telemarketers to "bug" me was the primary reason for my decision and I know I'm not alone in that thought process. As an average consumer I was trying to eliminate unnecessary bombardment by what in my thoughts were "useless" marketing solicitations (by the way at the time I was in the process of completing my marketing degree.) After all, we're bombarded by some 6000 marketing messages a day. Who can blame us for wanting some peace and quiet?

Now, after all this rambling, you probably want to know what my point is. Well, all of this thinking led to this thought. The idea of modern day marketing is changing very quickly and approaching marketing the old-fashioned way is no longer an option. The advertising media that most of us grew up with such as telephone marketing, newspapers, phone books and other print media are becoming, if they are not already, obsolete. Just think back to the early 1900's—things like appliances, services, groceries, beauty products and general household items were all sold and marketed by door-to-door "salesmen". This is a perfect textbook example of a marketing/sales approach that worked at the time, but would never fly in this day and age. Imagine what GE's quarterly profits would show if their marketing/sales approach consisted of a sales team that knocked on doors asking you if might need a new dishwasher. All I can say is Jack Welch would not be writing a book titled 'Winning'.

In order to "win" in the modern business world, whether it's simply staying in business, showing a profit and growing, or positioning your business for a successful future, taking an "old age" approach to marketing is not an option. Every business needs to rethink where they spend their marketing dollars and how they position their overall businesses marketing strategy. Spending your business dollars on old marketing media without any online presence simply means you're not thinking into the future. This does not mean that businesses should drop all of their current "old age" marketing efforts and move all the advertising dollars online. What I'm saying is, if your long-term goal is to continue to grow your business, show profit, and reach a target market with higher discretionary incomes, then developing a new marketing strategy that breaks through the advertising clutter and fits the "modern age" is the key.

How Can I Create A Better Sales Culture in My Company?

by Brad Gaines @ Reset Strategies

 Change the way you talk about your sales staff –There is no business without a sale. Hold up your sales achievers with reverence and respect. That starts with the way the people at the top talk about and promote the sales team. Modify the compensation structure –People do what they are incentivized to do. Commission…

The post How Can I Create A Better Sales Culture in My Company? appeared first on Reset Strategies.

Do you have what it takes to be a Squad copywriter and storyteller?

by squadmarketing @ The Marketing Squad

The Marketing Squad is looking for a talented copywriter who loves to tell a story to grow a business. This teammate will eat, drink, and sleep the written word – a true wordsmith and storyteller with a knack for taking an angle and making a story. You can’t be scared of the following: Talking to […]

The post Do you have what it takes to be a Squad copywriter and storyteller? appeared first on The Marketing Squad.

Responsive Web design KY | HTML Responsive Web design Louisville

Responsive Web design KY | HTML Responsive Web design Louisville


The Meers Agency

Responsive Web design KY, HTML Responsive Web design Louisville, Mobile app development KY, Web development services KY, Web development services Louisville

Website Design for Credibility and Impression

by @ Louisville Web Design News | Logic Media

In the late 19th century when the mass public was largely unfamiliar and uncomfortable with personal banking, newly established banks had to go a long way to build credibility, trust and confidence in the bank with its investors and customers. As part of the confidence and credibility building process, banks would design their facilities with grand entrances, impressive architecture, ornate lavish decorations, fancy furniture and secure vaults. All to make potential investors or clients feel secure and confident when placing their life savings into a trustworthy bank. To this day, our banks still follow the same concept when establishing a new bank or banking branch. However, in today’s world, the confidence-building factor has been taken to a whole new level. Banks build impressive skyscrapers, hire executives with lengthy resumes and spend millions of dollars on marketing to build that same trust and confidence once required to operate a professional business.

Why am I talking about banks in a web design article? Because the same factors of confidence, credibility, value and trust that banks try to achieve apply to most, if not all online businesses.

Upon the initial visit to your web page, your prospective clients will decide whether or not your company and your website can help them and service their needs. Within the first 8 seconds upon landing on your web site your visitors will determine:

  • Is your company Credible?
  • Can your company provide Value based on their needs?
  • Can your company be Trusted to do business with?

As a business owner, you only have a short moment to make the right impression, and your website design plays a crucial role in conveying the message of confidence and value. This confidence, established properly, can convert your website visitors into lifelong customers.

Consider these statistics:

  • The number one reason why potential clients leave your site is due to Bad Design.
  • Companies lose 48% of their sales because websites fail to build confidence and value.
  • Over 90% of your potential clients will visit your website when considering doing business with your company. I know I will. How about you?

A professionally designed website with proper search engine optimization will go a long way when building the necessary confidence in your business that visitors expect. When hiring a web design firm, choose a team that can develop your company website with confidence factors to build value, credibility and trust, and in turn grow your overall brand awareness and equity. A property designed professional website can:

  • Automatically change the perception of your business in the marketplace
  • Build confidence with prospective clients
  • Increase your company’s overall value
  • Maximize your client conversion rate from all advertising channels

In modern day marketing, if you fail to impress your clients and can’t offer them helpful, valuable solutions when visiting your website, then all facets of your advertising and marketing campaign are damaged.

Element After 502 Podcast Ep04 – Advertising 101

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

In this episode we’re talking with the main 502 Hero Bill Reynolds about advertising 101. We take our discussion from SEO to imagery chosen to represent your brand. And we also talk about content and tone with a new word that Bill makes up. If you can spell it, it’s a word is what we … Continue reading "Element After 502 Podcast Ep04 – Advertising 101"

Web Design Louisville | Digital Marketing Agency | Element 502 | Element After 502 Podcast Ep04 – Advertising 101

A Beginner’s Guide to Facebook Advertising

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater. To help take advantage of this enormous user base, Facebook developed an advertising platform—called simply Facebook Ads—to help businesses, brands and organizations generate more awareness and better reach their target audiences.   1.  Identify Your Audience Much like Google AdWords or Bing Ads, Facebook allows users to finely target their audience by key demographics (age, gender, interests, location) and optimize campaigns for likes, clicks or interactions. For instance, you can target all individuals 18+ that live in the United States who like arts and music. Or you could identify more specific segments, such as women living in the south end of Chicago, age 30 – 50 who like the show Grey’s Anatomy. How? When a user creates a profile on Facebook they are asked to share demographic information. Additionally, the pages they like and the interests they discuss on the site further factor into the Facebook search algorithm. Using this information Facebook can display ads only to the most relevant audiences—and the more […]

The post A Beginner’s Guide to Facebook Advertising appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Creative Advertising Agency | OOHology

Creative Advertising Agency | OOHology


OOHology

OOHology is a full-service advertising agency that offers custom web design, branding, marketing and creative services.

Who Uses The Internet in 2013 - A Demographic Breakdown of Internet Users

by @ Louisville Web Design News | Logic Media

Several years back, in the hope of further understanding the conversion tactics for internet users, we wrote an article regarding internet users and internet demographic breakdowns. Considering the nature and speed of change online, internet data that’s over three years old might as well be considered ancient. Here is a look at a more up to date demographic structure of the usage of the internet in 2013, and a comparison to how it has changed since 2010.

In 2013, 85% of the United States population is online - that's 85% of males and 84% of females. The age breakdown is:

  • 98% of users between ages 18-29 are online (up 5% from 93% in 2010)
  • 92% of users between ages 30-49 are online (up 11% from 81% in 2010)
  • 83% of users between ages 50-64 are online (up 13% from 70% in 2010)
  • and 56% of users 65 and over are online (up 28% from 38% in 2010)

Compared to the user data three years go, each of the demographic age groups experienced growth in usage. The vast majority of people under 50 are online, and those older are starting to catch up. Interestingly, it is the senior age group of 65 and over that experienced the highest increase in usage (up 28%) over the three year span. The 50-64 age group had the second largest usage growth (up 13%)..

The breakout by number of users in various household income levels also experienced a slight change:

  • 76% of users online have income of less than $30,00/year (up 16% from 60% in 2010)
  • 88% on online users have income levels of $30,000-49,999 (up 12% from 76% in 2010)
  • 94% of online users have income levels of $50,000-74,999 (up 11% from 83% in 2010)
  • 96% of online users have income level of $75,000 and higher (up 2% from 94% in 2010)

Most of the change in internet adoption by income came from the lower income groups of the country. With $30,000 and under users experiencing a 16% increase in the past three years and the $30,000-49,999 income group experiencing a 12% increase in users. Compare that with the $75,000-and-up income group experiencing only 2% growth in the last 3 years.

The demographic breakdown of users by level of education experienced a similar increase, with most of the user adoption in the lower educational level groups.

  • 59% of individuals without high school diploma user the internet (up 20% from 39% in 2010)
  • 78% of high school graduates use the internet (up 15% from 63% in 2010)
  • 92% of individuals with some college user the internet (up 5% from 87% in 2010)
  • and 96% of individuals with a college degree or higher user the internet (up 2% from 94% in 2010)

To further break down the demographics, with regard to race:

  • 86% of the white, Non-Hispanics population is online
  • 85% of the Black, Non-Hispanic population is online
  • and 76% of Hispanic population is online

With regard to urbanity:

  • 86% of urban population being online
  • 86% of suburban population being online
  • and 80% of rural population being online

The most interesting change came in the usage trend data of why users go online. Considering all the new possibilities and new features that the internet has come to offer within the last several years, it’s not surprising that online habits have become more diversified. However, a surprising percentage of users who access the internet for reasons previously listed in our original article remained about the same. Here are some of the reasons with more recent survey data that we found interesting:

  • 91% of individuals went online to use a search engine to find information (up 3% from 88% in 2010)
  • 88% of users access the internet to send or read e-mail
  • 84% of users access the internet to look into a hobby or personal interest
  • 84% of users access the internet to search for driving directions or maps (down 2% from 86% in 2010)
  • 78% of users access it to get news
  • 74% of users go online to pass time or for fun
  • 71% of users go online to purchase a product (down 4% from 75% in 2010)
  • 71% of users go online to watch video on YouTube or Vimeo
  • 67% of users go online to access social networks such as Facebook, LinkedIn or Google +
  • 65% of users go online to make hotel reservations
  • 61% of users access the internet for online backing
  • 53% of users access online looking for information on Wikipedia
  • 51% of users go online to search for information about someone they know or might meet
  • 46% of users go online to upload photos for future sharing
  • 30% of users go online to make a phone call using Skype or Vonage
  • 16% of users go online to use twitter

Considering this updated demographic and usage data, the question is no longer "does your target market use the web?". Instead, you should be asking what is the best way to capture your target market's attention while your target market is using the web, considering their browsing preferences. By using this data, marketing experts and business owners alike can tailor their marketing efforts to coincide with their target market's online browsing patterns and areas of interest.

How to Run a Small Business

by SkyMarketing @ Sky Marketing

Owning a small business definitely has it’s own unique challenges. Small business owners have to handle everything from financing, managing, selling, delivering, marketing, and more with little or no staff. But more importantly, you need to maintain the interest of all of your stakeholders, such as your customers, vendors, suppliers, staff members, and more. Being successful is a combination of knowing what you’re doing and committing to a lot of hard work. Owning a small business can be extremely rewarding, both personally and financially. To help you succeed, I have compiled a list of tips on how to run a small business. Hopefully these tips help you overcome your obstacles or avoid them all together. 1. Create a business plan. Having a business plan is crucial to success. In your business plan, you...

Web Design Louisville | Digital Marketing Agency | Element 502

Web Design Louisville | Digital Marketing Agency | Element 502


Web Design Louisville | Digital Marketing Agency | Element 502

Web design, Digital Marketing and Advertising Agency. Building custom websites, online ads, SEO strategies, graphic designs and brand strategies.

What Determines Startup Success?

by Jill Estep @ Sheehy

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. Few know success quite as well as Idealab founder and CEO Bill Gross. With more than 100 startups birthed from Idealab, including NetZero, Pet Smart and tickets.com, Gross has lead plenty of new stores to sky-high profits and unparalleled […]

The post What Determines Startup Success? appeared first on Sheehy.

Welcome to The Squad, Courtney!

by squadmarketing @ The Marketing Squad

The Squad is excited to introduce our newest team member, Courtney Nappo! Joining our team as a social media maven, Courtney is a lover of all things social and one week in she’s rocking social media management with flavor and fun. Courtney, a University of Kentucky graduate, is passionate about research and problem solving, and […]

The post Welcome to The Squad, Courtney! appeared first on The Marketing Squad.

Makespace!

Makespace!


Makespace!

Makespace! is Louisville, Kentucky's best web design company. We offer full website, branding and logo design, internet marketing and more. Get started today.

The Unstoppable Growth of Social Media

by @ Louisville Web Design News | Logic Media

Not to anyone’s surprise, Facebook , the most buzzed-about social network website has displaced Yahoo and became the second most visited website in the United States after Google. Based on the latest traffic statistics from January 2010, Facebook’s unique number of visitors from Jan.09-Jan.10 hit 133,623,529, surpassing Yahoo’s numbers of 132,077,594 unique yearly visitors.

Of course, Facebook still has a long way to go in order to overpower Google for its number one spot in the nation with 147.8 million unique visitors a year, but when you compare the average amount of time visitors spend on the website, Facebook has a definite lead. The average United States user spend 11.6% of their time on Facebook, in comparison to 4.255% on Yahoo and 4.15% on Google.

When it comes to business and marketing, the implication for this shift is becoming more and more obvious--social media is already playing, and will continue to play a significant role in modern day marketing. Social media websites such as Facebook and Twitter have positioned themselves in a perfect position for extensive future revenue growth. Not only does Facebook draw vast amount of traffic, it also captures and involves visitor attention span for more time than any other website. Which, in the eyes of advertisers, makes Facebook a perfect duo of maximum number of eyeballs and maximum exposure time--in essence, marketing dollars well spent.

Today, Facebook stand in front of a great opportunity. Not only does the website provides high unique visitor traffic and high visitors involvement rates, it can also provide traffic and exposure information to its advertisers to establish the metrics to calculate the return on investment.

Current modern day marketing provides so many opportunities for advertisers to invest their marketing dollars in various forms. However, due to online shifts, only the marketing media that can provide measurable, quantitative results to their advertisers will be the ones capturing the advertising dollars and showing growth in the marketplace.

Billboard Visual Recognition Software for Advertising

by @ Louisville Web Design News | Logic Media

Despite already being tracked and monitored online for tailored advertising based on our browsing and shopping patterns, now advertisers have another unique way to target specific users for more in-depth target marketing. With the design and rollout of new smart digital billboards with image recognition software, advertisers will be able to target ads to drivers while driving and passing by these types of billboards.

These billboards, placed on the interstate and inner city roads, will include image recognition software that allows marketers to identify the make and model of the vehicle that passes by the billboard and then target the drivers of these cars with specific ads targeted directly at them.

The personalization of the ads and variety of ad messages will be determined from the accuracy of the system’s performance and placement of the billboard, however the potential for this system is unlimited with the right approach.

Currently, the pilot for the program ran in Japan and during the run the system was able to recognize the makes and models of the passing cars with 94% accuracy. The system is able to identify over 200 different types of vehicles.

It would be interesting to see if and when the technology ever makes its into the United States markets, where billboard placement and laws tend to be more strict compared to Japanese markets.

Google Customer Match Email Address Targeting

by @ Louisville Web Design News | Logic Media

As Google announces another great marketing innovation called Customer Match, question arise regarding the true nature of privacy and the trust that Google users place in the company.

With Google’s newly rolled out service, marketers can upload a list of email addresses into an advertising campaign and assign specific ads to be displayed to those individuals as they perform specific searches on Google and other Google affiliate sites, such as YouTube and Gmail.

For example, if someone is on a mortgage company’s email list, the company could upload that list to Customer Match and start targeting those individuals when they perform specific searches related to the mortgage industry on Google. If a specific search is done for a competing mortgage company, a carefully crafted ad could steer them back to the advertiser, who is using Customer Match. Similarly, if someone were to do a generic search on YouTube for “best mortgage advice”, a company could target that individual with an ad during that search.

How It Works

The concept is similar to the current Google AdWords, but because of the ability to target a specific set of individuals, it allows advertisers to only spend their marketing dollars targeting individuals they have previously come in contact with. It could be looked at as a more personalized version of remarketing.

This new marketing tool is designed to compete with Facebook’s “Custom Audience” service, which has the same concept of targeting specific individuals by email addresses for targeted ads, as they browse Facebook. Facebook’s Custom Audience service has been available to marketers since 2012.

From the direct, targeted marketing standpoint this sounds like a great tool, both for Google, who already has the data and the platforms to be able to target specific individuals, and for marketers who would like to continue to target their existing or potentially new customers with targeted ads. From the overall, individual privacy standpoint, the concept continues to enforce the true lack of privacy and misplaced trust that we as users continue to place in large companies such as Google; and in this case, everyday individuals, that we at some point felt comfortable sending a simple email too.

Doe-Anderson Advertising | Louisville, KY

Doe-Anderson Advertising | Louisville, KY


Doe-Anderson Advertising

At Doe-Anderson we have been helping our clients compete and win since 1915. We move brands where customers are headed – before everyone else gets there.

Designing an Effective Home Page

by @ Louisville Web Design News | Logic Media

Many business owners spend thousands of dollars on designing a website, but fail to lay out an effective home page that captures visitor attention and maximizes their conversion rate.

When starting to design a rough layout of the home page, thousands of ideas start flying out, ranging from color schemes, number of pages, slogans, specials, copy, certifications, accreditations, and many more. Usually, after this long brainstorming session, it becomes very difficult to derive a concise, effective layout for the home page without all the clutter.

In order to design an effective home page and maximize a business’s return on investment, prior to laying it out, the business owner should clearly define the purpose of the home page and consider the following:

  • Upon landing on the home page, the website must communicate a clear message of the products or services offered by the business.
  • Websites must provide a brief summary of the top 5 products or services offered.
  • The home page should have an easy navigational structure to allow potential clients explore the secondary pages of the website.
  • The company’s contact information, including phone number, address and email, should be clearly displayed. Don’t make your potential customers go on a scavenger hunt.
  • Incorporate the company logo, slogans and a summary of existing marketing efforts into the layout.
  • Develop the overall design and feel of the website to reflect the company’s brand image and marketing plan.
  • Incorporate a call to action on the home page to maximize the conversion rate.

At times, it is hard to determine all the necessary information to include on the home page and at the same time not to overwhelm visitors. But, having a clearly defined home page mission makes a great start towards producing an effective home page layout. If it takes your website visitor 8 seconds to develop an opinion regarding your business, it’s extremely important to take all the steps necessary to ensure that your home page layout has your customer’s needs in mind, and, in turn, leads to high conversion rates.

3 Easy Ways to Enhance Your Email Marketing Results

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

According to Forrester, email marketing is the most direct way to reach and interact with your audience – even more so than social channels, like Facebook. The study says that people are twice as likely to sign up for your email list as they are to interact with you on Facebook. Like any marketing channel,… [Read More]

The post 3 Easy Ways to Enhance Your Email Marketing Results appeared first on Allegra Marketing Services, Louisville, KY.

Inbound Marketing: What it is and why you should care

by Brooke Moody @ The Marketing Squad

Ahhh, marketing. Every company does it – whether it be through an entire department, a small team wearing multiple hats, a single person operating out of the supply closet, or an agency. And you, as a consumer, encounter marketing everyday. Marketing tactics range from old school mailers and yellow page ads to digital Inbound Marketing […]

The post Inbound Marketing: What it is and why you should care appeared first on The Marketing Squad.

3 Essential Reasons To Update Your Business Website

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Rarely do we ignore important assets by allowing them to go neglected for extended periods of time. A business website shouldn’t be any different, especially considering that most buyers shop around and read about a company’s products and services before making a purchase. Given the fact that online research has become a focal point of the buying process, website maintenance and upkeep is critical to ensuring that your company’s site has relevant and up-to-date information...

The post 3 Essential Reasons To Update Your Business Website appeared first on One Thing Marketing Louisville, KY.

What do you need to know about business promotions on social media networks.

by @ Louisville Web Design News | Logic Media

The marketing industry is always trying to find new and exiting ways of business promotion, and lately, social network promotions have become the latest hype in the industry. Social networking channels such as Facebook, Twitter and LinkedIn, just to mention a few, have presented companies with opportunities to have a direct communication channel with their clients and customers while creatively handling their PR. However, as important it may be to have a presence on these sites, social media should never replace or act as a primary web presence for any company. Social media can act as a powerful tool toward business promotions only if it is paired with other online marketing methods.

It is always important to target potential leads and clients when they require your type of service and expertise. Social advertising media tend to act as a passive sources of advertising that usually appeals to each individual's interests, while other online marketing efforts such as search engine optimization and search engine marketing appeal to individual's at their time of need. SEO and SEM techniques, therefore, ensure that your company's exposure is maximized at the time when a potential client is ready to make a buying decision.

Source: http://www.reencoded.com/2009/12/11/social-media-isnt-enough-why-you-need-a-dedicated-web-presence/

Conversion Optimization Post Website Launch

by @ Louisville Web Design News | Logic Media

Let's say you now have a stellar responsive website that receives traffic, generates leads, and functions properly to accommodate all your business needs. In this instance, most people would say your work is done! It's time to sit down, relax and reel in the benefits of the website. In reality, despite this common belief, your website should never be left alone, without ongoing improvements, nurturing, and care.

Stagnant, old, unchanged websites that lack necessary features and optimization techniques not only prevent the business from reaching new leads and growth potentials, but unfortunately can also hurt the reputation.

As we have mentioned in our previous web design, search engine and conversion optimization marketing articles, after a website's launch, all properly developed websites generate a ton of data. This data, if properly analyzed and applied, can lead to a slew of possible website improvements and development features that can improve your site traffic, lead generation, conversion rates, and most importantly, have your website continue to work for your business harder than ever.

There are several very simple conversion optimization steps every company could take to develop new website optimization opportunities and easily implement the necessary changes to advance their website. In this article, we will focus specifically on website analytics.

Utilizing Website Analytics

For starters, with the help of web analytics software (such as Google Analytics, for example), companies can track and determine the type of traffic that is currently visiting their websites. This information can allow companies to determine several factors:

  • What type of visitors are coming to the website?

    Do these visitors fit into the right demographic for the business? In other words, how do the actual website visitors match up to the company's target market?
  • Where are the website visitors coming from?

    Depending of the traffic source, companies can determine what outside digital sources direct the most (and most useful) traffic.
  • Is the currently visitor traffic coming from “new" or “repeat" visitors?

    Depending on the desired type of traffic for the business, a company can alter their website visitor types to drive the right blend of new and repeat visitors.
  • What regions of the world does the traffic come from?

    Similar to visitor type, this information can identify if the website traffic comes from desired regions of the world where company does and/or prefers to do business.
  • How much time does an average user spend on your website?

    A high count of visitors to the website aren't very useful if their “bounce rate" (percentage of visitors that abandon the site immediately) is too high.
  • What percentage of users perform the desired “action" on the website?

    Also known as “conversions", this is the desired outcome from a visitor. Whether it's to buy something, request a quote, or sign up for service or newsletter, how many of these users “convert" to a customer.

Analyzing the Data

Properly collecting and analyzing all of this information can help business owners decide whether or not their current website and other marketing efforts work properly to attract the right users. This data can help determine if the efforts are generating the right amount of traffic. Does that traffic finds your website insightful and sticks around on it, or does the traffic bounce right back out?

Making the Appropriate Changes to Increase Conversions

After identifying useful data points to your specific case and analyzing the data, it's extremely important to determine and take the proper action in order to address any flaws of the website to improve conversion rates. For example, improper perception and wrong implementations can harm the website conversion rates.

At Logic Media, we spend countless hours analyzing our own and our clients' data to ensure that none of our website efforts lack the necessary features to help convert traffic. With the help of various digital tools, we collect, analyze, and process the data on our client websites to help them determine all the possible ways to further improve their digital experience and help them grow their business.

If you are wondering what step you can take with your website to have it “work" for you, give us a call at 502.252.1446 or email us at info@logicmediaweb.com , we'll be glad to help.

Does Your Website Demonstrate the Perception You Want? Digital Tulip launches 3rd site in month of June

by kristylowery @ Digital Tulip

WomanKind Midwives https://www.womankindmidwives.com/ is the third website we have launched this month (in June 2016)!  We worked with Woman Kind to create a look that reflects their philosophies and culture of their practice…”unique patient driven birth experiences and healthcare that spans a women’s lifetime”….while keeping lead conversion in mind.  We invest countless hours in our projects to help our clients tell their stories and reach their target audience online. Additionally, we set up a secure online payment option for patients who prefer to pay their bill online. As we’ve said before…a modern, user-friendly site is the first step for a successful marketing campaign.  Your…

What Do Clients Want From Their Advertising Agency?

by c360 @ Current360

Assess Your Influence With a Digital Audit

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help. Digital media audits assess your current digital initiatives and assets to identify resources and opportunities for increased effectiveness and engagement. For companies using websites, apps, social media, blogs, and email marketing, these audits offer an invaluable analysis that can reveal the strengths and weaknesses of your digital marketing efforts. Within an audit, seven core areas are reviewed to determine digital reach, structure and influence. Below you’ll find a detailed breakout of each of the areas, including the key criteria analyzed for each. Reach + Presence Determination of current channels and exposure for organic and paid reach for all digital initiatives including websites, landing pages, SEO, PPC, blogs, social media, email marketing, mobile applications, digital advertising Determination of website grade and rank through Google, Bing and Yahoo Architecture Design review User experience/interface review Functionality review Structure/architecture assessment Content Content strategy Content creation workflows Content Assets Format reviews Grammar/spelling/punctuation SEO optimized/keywords Conversion Clear conversion funnels Opt-in/lead captures Bounce-rate CTA’s Integration Correct linking […]

The post Assess Your Influence With a Digital Audit appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

The True Cost of Online Privacy

by @ Louisville Web Design News | Logic Media

In light of recent developments with the Ashley Madison hack, questions are being raised about the true expectations and cost of privacy.

Prior to the wide adoption of the Internet by the masses, preserving one's privacy was as simple as deciding not to verbalize personal information to those around you. Today, keeping things private is proving to be more and more difficult, as individuals' own perception of privacy online tends to blur and be misplaced.

For some, sharing information online via an account, associated with user IDs and passwords, private user profiles and secure credit card transactions, somehow "feels" secure and private. In reality, as yet again proven by the Ashley Madison fiasco, nothing is truly private.

Most companies, including Ashley Madison, at their true nature are in the business of data mining—mining for the purpose of using that data to further their business growth and overall market share. Companies like Google (or the new Aplhabet) and Facebook, only exist because everyday users are opening their privacy boundaries in exchange for free service.

For most people, the use of Google’s “free” Gmail services is with the tradeoff, despite obvious sacrifices of privacy. The same applies to individuals spending hours of their time on Facebook, not only freely sharing their personal, private information, but also allowing the website to lock in their attention with thousands of ads, all for “free”.

Until online users learn the difference between the old fashion privacy and the false notion of privacy that is being set on the web, stories like Ashley Madison will continue to happen. In some instances, one's notion of false privacy results in an overall positive effect on the negative situation, in others it could potentially lead to devastating, irreversible circumstances.

Long Term Investment vs. Short Term Fix

by @ Louisville Web Design News | Logic Media

After discussing the state of today’s economy and its effect on retail buying patterns with one of my customers, I’ve discovered that in almost every industry, the public’s buying pattern has changed to purchasing items for a long term investment instead of short term fixes. This got me thinking on the implications the economy has on marketing and what should be considered “smart marketing solutions” in the current economic situation.

As all economists and financial analysts have indicated, the shopping and investing patterns of the general public depend on their economic outlook. When the overall financial situation of the country stands on shaky ground, their perspective on the economic outlook starts to change. Individuals start to think more into the future and develop more long-term goals for their business. Questions such as these arise:

  • What is a smart, long-term financial investment?
  • What can I do long-term to make my business not only survive but grow?
  • What can I do to (for the lack of a better word) “outsmart” my competition and capture a larger market share in my industry?

When trying to analyze various marketing efforts and their implication in the long-term vs. short-term range, I’ve tried to position our company and examine where our products and services fit into the mix. What we offer with web design, search engine optimization, conversion optimization, and general online marketing perfectly fits into the long-term criteria of a marketing mix. Instead of investing your limited advertising dollars into a short-term medium that has a limited exposure time with your target market, why not invest into a service that not only functions without an expiration date, but actually presents itself as the way of the future in marketing.

Don’t get me wrong-I’m not saying that short-term marketing efforts such as direct mail, newspapers, magazines, radio and TV ads are the wrong way to advertise. These media can be great when trying to stir hype and generate quick leads. However, when it comes to the duration period of these efforts and overall return on investment, the results fall short of most marketing expectations.

Unlike short-term marketing efforts, web design and search engine optimization can and do produce long lasting results when implemented property. A properly designed website with accurately positioned conversion optimization techniques and advanced search engine optimization produces outstanding, quantifiable results with high return on investment ratios.

I’ve always been a numbers person (not saying I’m great at math), but when presented with the number of overall clicks generated to a website, the number of those that came from search engines, and the number that converted to leads and sales, it’s not hard to extrapolate and calculate the potential return on investment for website design. Even if a business owner has a poor conversion ratio, when it comes to incoming leads to generated sales, the investment still pays for itself over and over.

As a business owner, instead of considering quick fix, short term solutions that almost never pay for themselves, contact our professional team of experts and see how an affordable investment into a proper website and search engine optimization set-up can set you on the right path for long-term profits.

Building Your Business for the Long Haul

by Jay Stewart @ The Marketing Squad

Building a meaningful and sustainable organization that will impact your community, your industry, and the lives of those around you is a marathon and not a sprint. Even in our fast pace, technology-driven world, slow and steady still wins the race. Of course slow is relative. However, steady is essential for success in the “long […]

The post Building Your Business for the Long Haul appeared first on The Marketing Squad.

4 Internal Communication Trends to Take Advantage of Right Now

by Mark Miller @

Technology continues to change almost every aspect of the business world, including companies’ internal communication systems and processes. With so many obligations and responsibilities, it’s important that businesses carefully consider what they’re saying and how they’re saying it to their internal workforce. Far too often, companies push the value of integrating effective communication into their […]

ASSETS VS. BRAND: A MARKETING IDENTITY CRISIS

by Kenny Marcum @ 301 Interactive Marketing

  I read a marketing mantra earlier that I’ve been hearing gutted and paraphrased over the last 15 years. But, I’ll put my own spin on it for you. Clark Kent had assets, Superman had a brand What does that mean for the average small business owner trying to thrive in expensive markets without intimate

The post ASSETS VS. BRAND: A MARKETING IDENTITY CRISIS appeared first on 301 Interactive Marketing.

Case Study: El Toro boosts business for a Fortune 50 Tech Company

by Abner Miralda @ El Toro

A Fortune 50, $90+ billion dollar technology company that offers numerous consumer and business products wanted to increase sales of its premier office productivity suite to both large and small businesses. El Toro’s patented IP Targeting technology maps IP addresses back to their corresponding physical mailing addresses, allowing marketers to serve ads to the internet users within high-value locations at the most relevant times. This client decided to use El Toro's B2B IP Targeting to reach a...

The post Case Study: El Toro boosts business for a Fortune 50 Tech Company appeared first on El Toro.

4 Powerful eCommerce Skills That Can Open Up Career Growth Opportunities

by Mark Miller @

In 2017, eCommerce sales are expected to grow to a staggering $2.290 trillion. Yes, trillion, with a T. eCommerce transactions will account for about 10% of retail sales worldwide this year, and you can assume those figures will only continue to rise. eCommerce is the future of revenue growth for many businesses. Marketing and digital professionals […]

Even the Worst Super Bowl Spot Is Better Than None at All

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

According to USA Today, the lowest rated Super Bowl spot of the over 60 spots aired was a short fifteen-second ad for a mobile game called Heroes Charge. It probably ranked so low because it was utterly forgettable rather than inherently terrible (like that now infamous Nationwide spot), but apparently even the most forgettable Super Bowl ad can mean big business. The day before the Super Bowl, Heroes Charge was ranked as the 899th most downloaded iPhone app in the country. In the days after the ad aired, it shot up to 252nd on the downloads chart and 21st on the top grossing US apps charts. Those are pretty impressive numbers—and ones that can be almost entirely attributed to that single spot. While of course not everyone can afford a spot in the Super Bowl, the takeaway resonates with companies of all sizes (and budgets) interested in building their brands and driving sales—if you want to succeed, you’ve got to get out there and market yourself! Even if you’re not the biggest and best in the field, anything you can do to get your company’s name out there is almost always better than doing nothing at all.

The post Even the Worst Super Bowl Spot
Is Better Than None at All
appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

El Toro - IP Targeting & Data Onboarding: One-to-One Marketing

El Toro - IP Targeting & Data Onboarding: One-to-One Marketing


El Toro

Realtime online IP targeting by matching IP addresses to physical mailing addresses. Serving IP targeted display ads & IP targeted video without cookies.

We Let the Experts Manage Our WordPress Security and So Should You

by jennifer griffin @ Marketing Agency Louisville Kentucky

So here I go again on one of my rants.  I fume over issues for a few days and if it doesn't go away I know it is time to take it to the blog.  I am going to chalk this one up to the old saying "You don't know, what you don't know."  I

The post We Let the Experts Manage Our WordPress Security and So Should You appeared first on Marketing Agency Louisville Kentucky.

Mightily Awarded Louisville Ballet Account

by busted@mightily.com @ Mightily

The final decision for the Louisville Ballet’s new brand advertising agency came down to Fieldtrip and Mightily. “Mightily came with a vision. They showed us something we didn’t know we needed or wanted,” said Cherie Perez, marketing director of the . . .

The post Mightily Awarded Louisville Ballet Account appeared first on Mightily.

New Speakers, Workshops Added to Digital Crossroads

by JasonFalls @ Louisville Digital Association

Digital Crossroads, presented by Workfront, is now less than two months away and we’re ready to unveil more speakers and topics for the two-day conference Nov. 2-3 at the Holiday Inn East Louisville. Be sure to get your tickets now as space is limited and we hope to sell the event out for the first […]

The post New Speakers, Workshops Added to Digital Crossroads appeared first on Louisville Digital Association.

Website Design, Online Marketing and Your Established Company Brand

by @ Louisville Web Design News | Logic Media

Clearly establishing and promoting a company’s brand is the key to having a successful and growing business. The promotion of a consistent and worthy brand image, through a company’s logo and series of marketing materials drives business name recognition. Consistent branding should communicate a company’s message that drives the recognition of their products or services, and in the long run establishes a positive brand equity for existing and new customers.

After having successfully established a company brand in a non digital world, many companies often struggle to transition or properly represent that same brand image online , both accurately and positively. This is a flaw that can and does lead not only to a lack of new leads and sales but also a loss of existing customers.

Way too often our customers get approached by various advertisers offering them some sort of low-budget online product that is sold as a way to generate more leads and sales. This idea, which doesn’t sound bad from a bird’s eye view, can have negative ramifications. Way too often these quick online lead generation services not only fail to deliver on their promise, but what’s worse, they often end up hurting the company’s reputation and brand.

One of the most popular low-budget techniques we’ve noticed is the sale of “micro-sites.” These are usually done by organizations we would classify as non-design and non-website focused. These are companies that are in the business of making a quick buck by promising the creation of a mini website that is suppose to generate leads and promote the company’s brand image online. Unfortunately, in most cases, these sites fail to deliver any quality leads or sales, and, in fact, end up hurting the company’s reputation and even costing them in a loss of existing customers.

Why, you may ask? For several major reasons; first of all, by the mere business structure of these companies, the design and development process of these micro-sites must be nearly completely automated, take no time, and unfortunately no real effort. The companies end up with cheap, generic looking template sites that feel straight out of the 1990’s era, and lack any insight into the company’s brand image and message. Not only does it not communicate the company’s proper brand message, it actually makes them look cheap and degrading.

Secondly, with the lack of marketing insight by the development team and lack of any creative development process for a marketing message, these sites often fail to convert visitors into actual customers, sales or leads, yet again hurting the company’s image and reputation. The potential sales go instead to their competition, with their better and more thought out website presence.

Finally, stemming again from the business structure of these companies, the design and development process of these micro-sites is done without proper Search Engine Optimization techniques. Not only does this cause a lack of any real Google or other search engine rankings for company’s micro-site, but also dilutes the ranking of the company’s real website.

Is it possible for a micro-site to be beneficial in some way? Yes, but only under the right circumstances, and with proper design and development. A proper understanding and incorporation of the company’s mission and brand image, with specific goals could generate and convert leads. Otherwise, buying a cheap, un-thought-out micro-site is much like throwing rocks into an empty wishing well hopping for a miracle.

Website Design Features and Trends that are Never out of Style

by @ Louisville Web Design News | Logic Media

As 2017 launches into full swing, new sets of website design trends and styles come into play. Between the new sets of popular or trendy new website colors, color themes, web fonts and general web design styles, sometimes it’s hard to determine which style and design trend to follow in any given year and still remain a timeless website that would last longer than the latest 2017 fab.

When trying to determine the best balance between implementing new web trends or sticking with standard design styles and techniques, some features should always be considered and remain in place to ensure smooth functionality with users.

1. Clean Navigational Structure

With advanced design and software options for clever website menu navigational structures, the options for navigational layout are endless. Some companies choose to have their website navigation completely hidden and only exposed after the click of the “hamburger” menu box. Others decide to prominently and thoroughly display every part of their website on a large format menu design. Whatever approach you choose to select for you web design project, it’s important to ensure that the menu is easy to navigate and appears uncomplicated to the end user. Sometimes, fancy, clever menu designs do nothing to steer the website functionality to maximize conversions, but only ensure confusion from your target audience.

2. Basic Information

In many cases, business-oriented websites target individuals who are reaching their website to look for company contact information, whether it’s the company phone number, email address, physical address or contact information for a specific person at the company. When designing the layout and format of your new website, make sure your essential company contact information is prominently displayed on the home and contact pages of the website.

3. Clean Website Layout

From years of experience, I understand that it’s very easy to want to cram in as much information about your business in front of your potential customers as possible while they are visiting your website–obviously that’s the goal of each website. However, it’s critical to accomplish this in the most user-friendly and user-oriented way possible. Website home pages should be designed to showcase the business’s most important features, services, or products, and targeted toward the company’s desired outcome and definition of success (i.e. a conversion).

4. Clear Call For Action

Let’s face it, regardless of the type of business you operate, each one of us has a desired outcome that we look for from our website. Whether it’s to engage users to follow you on social media, make a sale via an ecommerce platform, or generate a lead, all of our design and marketing efforts should be driven toward this goal. When determining your new website layout, make sure you select the styles, structures and designs that have a clearly defined and reinforced call of action feature throughout.

Remember the Essentials

New design trends, colors and themes will always come and go, but it’s important to keep note of the essential aspects of web design effectiveness regardless of whether or not your design decides to reflect new trends or simply stick to the standards.

At Logic Media, we always love to adapt new industry design trends into our designs as well as design websites with standard branding methods. Regardless of the style or layout we select, we always ensure our customers’ websites function and look amazing, are easy to use for everyday audiences, and generate new business for our clients. Contact Us today to see how we can help your business by creating a website that delivers results and stands the test of time.

Reverse Append Now In the El Toro Portal

by Kramer Caswell @ El Toro

Louisville, KY - October 3, 2017 Connecting with web visitors in a physical space is now possible through the El Toro Portal with Reverse Append. This latest offering, based on El Toro’s revolutionary IP Targeting technology, allows marketers to send custom direct mail pieces to anonymous website visitors. With Reverse Append, advertisers can place a pixel on a website that captures the IP addresses and the on-site behavior of their web visitors. If visitors perform...

The post Reverse Append Now In the El Toro Portal appeared first on El Toro.

The Future of Online Shopping

by @ Louisville Web Design News | Logic Media

Let's face it, in another 30 years or so, today's idea of a "typical" shopping trip to the store will be very different. Each year, online merchants such as amazon.com, target.com, macys.com and zappos.com report an increase in online revenues sales.

In order to mimic the real-world shopping frenzy of "Black Friday", the marketing industry has created a "Cyber Monday" with hopes of maximizing online sales. Granted, the concept of cyber Monday is still catching on, but everything in the world of the World Wide Web is moving and positioning itself toward an easier online shopper experience.

For the last 10 years, the biggest drawback of the e-commerce experience has been the inability of retailers/web developers to present the “touch and feel” option to the shoppers. A large part of our shopping experience consists of picking up the product and experiencing it first hand. Whether it’s feeling the swing of a new driver at the golf store, or trying on a brand new pair of shoes, having a “touch and feel” sensation makes a difference between buying an item at hand or continuing to “think” about it. The latest announcement in the tech industry is the Photosimile 5000, which bills itself as the world’s first office “3D photography machine” that allows users to create 3D images of products. Now retailers can easily make 3D videos of their merchandise, which, in turn, will bring shoppers closer to the much preferred “touch and feel” experience.

Now, I’m not saying that online shopping will completely replace the big box retail outlets and eliminate the uncontrollable urge of the impulse buy, but as technology develops the ability to recreate the “buy” factors, shoppers will move more of their spending dollars online.

Element After 502 Podcast Ep02 – Waverly Hills and LIBA

by Kaylin @ Web Design Louisville | Digital Marketing Agency | Element 502

Our own Kaylin visited with LIBA for their networking event at Waverly Hills Sanitorium. Waverly has a colorful history and is a beautiful place to see during the day, but at night it’s known for being haunted. Currently there are plans to transform the facility into a Bed and Breakfast with shopping and more. It’s … Continue reading "Element After 502 Podcast Ep02 – Waverly Hills and LIBA"

Web Design Louisville | Digital Marketing Agency | Element 502 | Element After 502 Podcast Ep02 – Waverly Hills and LIBA

Online Reviews: Why Your Local Business Needs Them (and How to Get More)

by Dan Skaggs @ One Thing Marketing Louisville, KY

Warning! While you are reading this, someone is talking about your business. Someone is sitting down right now to tell their friend, co-worker, or family about their recent purchase, how your product works, or what they think of your service. Of course, this is nothing new. For generations, word of mouth has been one of the most reliable ways to build...

The post Online Reviews: Why Your Local Business Needs Them (and How to Get More) appeared first on One Thing Marketing Louisville, KY.

Startup & Investor Expert Knox Headlines October Axe Throwing Event

by JasonFalls @ Louisville Digital Association

Join the Louisville Digital Association for its October gathering featuring author David Knox and axe throwing! Knox, a veteran of Proctor and Gamble and Managing Director of WPP Ventures, will present his new book, “Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips.” The book is sure to open your eyes about […]

The post Startup & Investor Expert Knox Headlines October Axe Throwing Event appeared first on Louisville Digital Association.

El Toro Acquires “iptargeting.com” Domain

by Kramer Caswell @ El Toro

Louisville, KY - July 25, 2017- Eltoro.com, an IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline. For the company that invented the mechanism for targeting digital advertisements via an IP address on a 1-to-1 cookieless...

The post El Toro Acquires “iptargeting.com” Domain appeared first on El Toro.

Web Design | Digital Branding | Louisville, KY | Mightily

Web Design | Digital Branding | Louisville, KY | Mightily


Mightily

Mightily is a Louisville, KY web design and digital marketing agency that puts big ideas, creativity and strategy right where they belong: at the beginning.

A Brief Winter Slumber for Our Marketing

by Bryce Raley @ The Marketing Squad

Well, January was a blur. We started the year with a 4-day workweek coming out of the Christmas break, and we had a 4-day workweek two weeks later with MLK day. We’ve been operating out of a temporary office, as many of you know. A big thanks to Greg Blakemore and the Nehemiah Group for […]

The post A Brief Winter Slumber for Our Marketing appeared first on The Marketing Squad.

Client News: Thorntons

by Erin @ in.Mode Marketing

As part of its ongoing “Thorntons Challenge” philanthropic commitment to breast cancer awareness, Thorntons Inc. is continuing its partnership with Norton Prevention and Wellness to provide mobile-unit mammogram screenings for women throughout the Louisville, Ky., area. The initiative is made possible by an annual $100,000 grant that Thorntons has donated to Norton. This year, mammogram […]

The post Client News: Thorntons appeared first on in.Mode Marketing.

Native Advertising Institute’s Chad Pollitt Featured at LDA’s May Gathering

by JasonFalls @ Louisville Digital Association

What is Native Advertising and how can your brand benefit from leveraging it? Who better to answer that question and teach us all about the past, present and future of Native Advertising than Chad Pollitt, partner and vice-president of audience for the Native Advertising Institute? Pollitt will be the featured speaker at the Louisville Digital […]

The post Native Advertising Institute’s Chad Pollitt Featured at LDA’s May Gathering appeared first on Louisville Digital Association.

Meet Glenn,Director of Client Development

by squadmarketing @ The Marketing Squad

We’ve grown quite a bit here at The Squad over the past few weeks. You’ve already met one of our new team members, Michalah, and today we want to introduce you to Glenn Herrera. Glenn joins The Squad as our Director of Client Development, and after only a few weeks he is already scheduling meetings, […]

The post Meet Glenn,<br>Director of Client Development appeared first on The Marketing Squad.

Black Hat SEO vs White Hat SEO

by SkyMarketing @ Sky Marketing

The difference between black hat and white hat SEO relates to the specific techniques used when trying to improve the search engine ranking of a website or web page. Search engine optimization (also known as SEO) is the process of optimizing a website or web page to rank better in search results for specific search terms. By doing this, search visibility and the volume of traffic to a website is improved. Search engine optimization has become a new and important form of marketing thanks to the rise of search engines like Google. SEO is a desired online marketing strategy. In fact, surveys of business owners show that a strong seo campaign is the most sought-after marketing strategy of businesses in America. But how do search engines work? Search engines have programs called...

Your Website Rankings and Social Media

by @ Louisville Web Design News | Logic Media

In the world of Search Engine Optimization, things are always changing. However the importance of staying active, or at least present, on social media continues to remain an important part of SEO.

When making the decision to establish a presence for your business on social media, first it is important to research, evaluate and determine which social media channels you should stay involved on. The most popular social media options include Facebook, Twitter, Gooogle+, LinkedIn and YouTube. The type of content any one business has available to share will help you determine which social media channels would be the right fit for your business. In most cases, the type of content shared on Facebook can also be shared on Google+ and Twitter without much requirement for modification. Other channels, such as LinkedIn and YouTube would call for a different type of content and target a different purpose.

Finding the right mix of social media channels and setting realistic social media expectations are the keys to determining your social media strategy.

Once you have made your social media selections, it’s important to properly set up your social media accounts, with the proper classification of your business category, business information, links to your website from the accounts, as well as links from your website back to the social media channels. And for true social media fans, your social media feed or feeds can be incorporated into your website for further business promotions.

The main thing to remember when maintaining or increasing your website’s SEO rankings with the help of social media is making regular social media posts with quality content that your followers would consider reading and sharing. Setting up a realistic social media involvement plan ahead of time will help a business to constantly stay up to date on their social media channels and prevent the account from going stagnant. Unmaintained accounts will not only fail to gain new quality followers, but will also lose existing followers (customers). The goal of social media is to keep your business current in the news, build a loyal customer base and promote your business online.

Initially, all business owners have the best intentions when it come to staying active on social media and following their social media plan. Sometimes the busy-ness of running the business on a regular basis starts to take away from the these intentions and cause accounts to get overlooked and outdated.

In order to avoid this issue, a few easy social media best practices can help business owners set up and continue to maintain a solid social media plan.

  • 1. Decide and make a plan for the type of content you plan on posting on all your media channels. Will it be news or short updates? Photos or videos? Any or all of these can work.
  • 2. If possible, assign a designated social media individual in your office or schedule daily or weekly time for yourself to make social media posts.
  • 3. When posting on your social media channels, make sure your content is worth following and seeing on a regular basis for your followers. Avoid posting just to post—instead, have something to say.

Social media strategies and goals shouldn’t be complex or unreachable. The set-up of a realistic social media plan for your particular company’s needs and remembering to stay active will help your business improve SEO rankings and in turn grow your customer base.

Google Analytics Announces Demo Account Access For All

by @ Louisville Web Design News | Logic Media

Google Analytics, the powerful website analytics tool from Google, can be a complicated and daunting product to navigate, even for those experienced with it’s quirks and nuances. Add in e-commerce product data, and the complexity can skyrocket. Luckily, Google recently allowed everyone access to a Google Analytics Demo Account that is fully populated with data from their own Google Merchandise Store. The demo account contains e-commerce transaction data and traffic source data, as well as content data showing how users behave on the website.

This demo data can be added to your own analytics account, allowing you to see how a fully functioning analytics setup can be interrogated, sliced, and diced, and the types of information that can be gleaned from it. Google’s examples of ways to use the demo account include:

  • View all standard reports populated with real data from the Google Merchandise Store
  • View AdWords and Search Console integration related data
  • Alter reports by adding filters and secondary dimensions, and by changing the report view
  • View predefined dashboards and segments imported from the Solutions Gallery
  • Compare audience, acquisition, behavior and conversion performance to a previous date range period
  • Segment the data using your own custom segments
  • Create your own dashboards, custom reports, and attribution models

Read the full release here.

Client in the news: Thorntons gas stations introducing new ethanol fuel

by Erin @ in.Mode Marketing

State Sen. Bill Cunningham, D-Chicago, looks over fuel dispensers at the Thorntons gas station at 9138 S. Cicero Ave., Oak Lawn. (Mike Nolan / Daily Southtown) Mike NolanDaily Southtown While corn-derived E85 fuel has been in the Chicago market for a number of years, one gas station operator is betting that a fairly new ethanol-gasoline […]

The post Client in the news: Thorntons gas stations introducing new ethanol fuel appeared first on in.Mode Marketing.

Tools Of The Trade #1 - 1Password

by @ Louisville Web Design News | Logic Media

The nature of our job (web design, SEO, and online marketing) is unique in ways that were unimaginable a decade or two ago. We have tremendous flexibility in how and where we work, and even the methodology we use. Results are expected, as always, but it is now, more than ever, our own burden to define our work process and the tools we use to accomplish it. Certain software and services have proven themselves over time to be surprisingly useful and save us time, money, effort, or stress. This is the first article in what I am hoping will be a recurring segment about the tools that we use to do our work.

Several aspects of our work require us to deal with login information for various sites. We frequently maintain client logins for google apps/gmail, google places, content management systems, email newsletters, online directories, web servers, and countless other online services as a service to our clients. These logins are often sensitive—a good deal of trust is placed in us to hold this information. Maintaining hundreds of these accounts used to be complicated.

Enter 1Password. I learned about this software from a podcast, and have seen it recommended on several high-profile sites. Basically, 1Password is an intelligent password management system with integration into various web browsers. It allows us to maintain a large set of accounts and passwords in a secure, but very efficient and easy to use manner. While most modern browsers have a password manager of some form that may suffice for lighter use, when you do a large amount of cross-browser testing, a tool like 1Password really shines.

Besides passwords, the program can store software serial numbers, credit card information, personal information, server accounts, and even arbitrary notes, all secured. It's a one-click process to fill out a shopping card address/credit card form.

Since we have a few people working on the same projects, we discovered that 1Password can even sync over Dropbox. Adding a new password on one computer will push it to all other synced computers in seconds! The iPhone and iPad applications also sync, so you can have access to your private information wherever you go. Gone are the days of separate lists of passwords all out of sync and out of date.

1Password is one of the first things I install on a new Mac, and it's hard to imaging what we did before. I highly recommend it to anyone who has struggled with password or account maintenance.

Start Your Marketing Budget Strategy

by Bill Reynolds @ Web Design Louisville | Digital Marketing Agency | Element 502

As Q4 of 2017 approaches, it serves as a reminder that holidays, and budgeting time, are here. Now I know that holidays are a lot more fun, but budgets have their place as well. The best way to remove the pain is to start early and be prepared. Let’s dive into staring your marketing budget … Continue reading "Start Your Marketing Budget Strategy"

Web Design Louisville | Digital Marketing Agency | Element 502 | Start Your Marketing Budget Strategy

#myNYPD - How Social Media Backfired on Twitter

by @ Louisville Web Design News | Logic Media

In light of recent NYPD #FAIL twitter campaign I've decided to highlight couple of important how-tos about Social Media marketing, Twitter specifically.

First, to recap the actual story of the NYPD's not-so-genius or thought-out marketing efforts: In attempts to connect with their fellow citizens and further promote the efforts and popularity of New York's finest, on Tuesday, the department initiated a Twitter social media campaign asking users to post photos with officers around the city, tagged with #myNYPD. Despite their actual intentions of gaining a positive outcome, the campaign completely backfired and turned into a public backlash on police brutality and misconduct. In fact, it became so popular that users quickly organized other #my__PD campaigns in other cities.

To analyze the situation, for the non-millennials, the concept of social media marketing might be uncharted territory, and millennials themselves might be too naïve or inexperienced to foresee the possible outcome. But, regardless of the reason for the failure, social media marketing, just like any other marketing efforts, requires some foresight and analysis.

In hopes of not following in the footsteps of the NYPD, here are few things to consider before organizing a social media campaign.

  • Before launching any efforts, run a Possible Negative Outcome Analysis (PNOA) on your idea.
  • Determine your desired target audience and compare that audience to your selected social media channel.
  • Based on the selected social media channel, run an analysis on the types of tweets or posts the channel has experienced in the past.
  • Consider, based on your industry, if information flow should be censored or at least reviewed before going public.

Marketers should realize that the average individual is 10 times more likely to say something negative about any issue then to communicate something positive. Consider that Twitter has 58 million daily tweets, with the average user falling between the ages of 18-34 and 1 in every 13 tweets containing a curse word. Marketers should think about whether or not providing a fast, non-censored common channel for communication will actually benefit you in a long run or not.

I would imagine that on average, despite the actual reasons, no one is happy when having to deal with a police department or an individual officer. Considering this, it's probably much safer to limit marketing efforts to channels that limit negative press. That is, unless you're actually willing to crack down on the issues of police brutality and misconduct once they are brought up by the public.

Photo credit: @TheRealKeori

Amazon SEO: A guide to improving your rankings on Amazon

Amazon SEO: A guide to improving your rankings on Amazon

by DPadmin @ Guardian Owl Digital Boutique

Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that […]

The post Amazon SEO: A guide to improving your rankings on Amazon appeared first on Guardian Owl Digital Boutique.

think.create.optimize.

by Kenny Marcum @ 301 Interactive Marketing

The post think.create.optimize. appeared first on 301 Interactive Marketing.

RunSwitch PR Hosting Media Filing Center At Annual Fancy Farm Picnic

by RunSwitch PR @ RunSwitch PR

RunSwitch PR Hosting Media Filing Center At Annual Fancy Farm Picnic (Fancy Farm, Ky.)- RunSwitch PR, Kentucky’s largest public relations and public affairs firm, will host the official media filing center at the 2017 St. Jerome’s Fancy Farm Picnic.  This is the fourth consecutive year that RunSwitch PR has hosted the filing center for credentialed members…

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The post RunSwitch PR Hosting Media Filing Center At Annual Fancy Farm Picnic appeared first on RunSwitch PR.

Exploring Virtual Reality

by Baylee Pulliam @ Louisville Digital Association

Explore the world of Virtual Reality (VR) Is this the real life? Is it tech fantasy? Welcome to the world of virtual reality (VR) and augmented reality (AR). This technology is opening new possibilities in a variety of fields, from real estate, to tourism to marketing. And few people know more about that than Louisville’s Jason Latta, Founder of Amazing […]

The post Exploring Virtual Reality appeared first on Louisville Digital Association.

What’s New with Google

by Leah Mattingly @ Power Agency

Google comes out with campaign enhancements so frequently, it can be a challenge to keep up. Here are the top three things you need to stay in the know with Google.

The post What’s New with Google appeared first on Power Agency.

Ranking #1 is Pointless – Here’s Why Your SEO Goal Is Leads & Sales

by eric@egunderson.com @ Gunderson Marketing

Ranking #1 is Pointless – Here’s Why Your SEO Goal is Leads, Not Rankings Garrett Mehrguth Google’s 9 Major Ranking Factors According to multiple studies, only 9 signals (not 200) impact rankings the most today.Jump to this ultimate SEO cheat sheet – a step-by-step, straightforward recipe to top Google rankings. Free PDF inside! ADVERTISEMENT Every SEO […]

The post Ranking #1 is Pointless – Here’s Why Your SEO Goal Is Leads & Sales appeared first on Gunderson Marketing.

3 Revelations When Evaluating CX

by Kelley Kerger @ Power Agency

A successful and satisfying customer journey — from discovery to use to advocacy — requires that consumers enjoy both the trip and the destination. If you took our advice and mapped your consumer touchpoints, you have a foundational view of your customer experience. The next step is evaluating the quality of the experiences along the...

The post 3 Revelations When Evaluating CX appeared first on Power Agency.

Design Disruptors Screening

by Candace Jaworski @ Louisville Digital Association

This is a FREE screening you don’t want to miss!Our future is designed. DESIGN DISRUPTORS is a full-length documentary featuring design leaders and product designers from 15+ industry-toppling companies—valued at more than $1trillion dollars combined. Check out the trailer on YouTube here. The film chronicles the true nature of design and the design-driven business revolutions […]

The post Design Disruptors Screening appeared first on Louisville Digital Association.

WHY SHOULD MY BUSINESS HAVE A BLOG?

by Kenny Marcum @ 301 Interactive Marketing

  The Internet is serious business beset by a sea of competitors fumbling for that top spot on Google. I’m here to help you begin the steps to forming a plan to quit fumbling for a better SERP (search engine result page) position. It’s rather simple, so the cold sweats and shaky hand trying to

The post WHY SHOULD MY BUSINESS HAVE A BLOG? appeared first on 301 Interactive Marketing.

Flies in Trump’s Ointment

by RunSwitch PR @ RunSwitch PR

Flies in Trump’s Ointment By: Scott Jennings Grassroots Republicans have no idea how close the GOP is to another profoundly disappointing policy collapse in Washington: failing to enact tax reform. Once again, the Republican Party finds its ability to fulfill a longstanding campaign promise in the hands of three Senators: Rand Paul of Kentucky, John…

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SEO: Google Announces HTTPS as a Ranking Signal

by @ Louisville Web Design News | Logic Media

A few days ago, Google announced on their webmaster central blog that HTTPS is now one of the various ranking signals that Google uses to determine website rank. They are careful to state that it is [currently] only a very minor ranking factor, but it may become more important in the future. The original article can be found at http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html.

HTTPS is the secure, encrypted protocol used to transfer web content to browsers. Enabling HTTPS requires the website owner to purchase or acquire a "certificate" that is trusted by browsers. These can vary from free to thousands of dollars per year, depending on the level of verification that certificate providers perform to validate that you are who you say you are. Banks and other financial institutions, for example, frequently use the EV or "Extended Validation" certificates to reassure visitors that they are actually on the bank's website and not a phishing site.

The internet community is mostly united, saying that this move by Google is a good thing. In general, HTTPS internet traffic cannot be snooped on by anyone in the middle who has access to your web traffic. This ranges from people at coffee shops to your employer, and even the network provider themselves. A more secure internet is a better internet.

The downside is, of course, the extra cost. While Google has not indicated if any less weight will be assigned to sites using the "free" certificates, most companies will choose to purchase one from one of the reputable certificate authorities. Additionally, any site using HTTPS is required to have it's own dedicated IP address—something that is in dangerously short supply. Most hosting providers charge extra for additional IP addresses. On the other hand, this monetary burden only helps to establish the authority of sites that properly implement HTTPS.

Web Design: The Bottom Line-Cost vs Investment

by @ Louisville Web Design News | Logic Media

As I have mentioned in some of our previous blog posts, having a website that can’t be found by your potential clients during their time of need does not help your business. After discussing web design with many business owners, the “bottom line” starts to play a final role in their decision process. But when making that decision, a very important factor to consider is “you get what you pay for.” An unprofessional, poorly designed website without any search engine optimization could, in the end, actually cost a business more money than not having a website at all.

When business owners consider developing a new website or redesigning their existing one, Search Engine Optimization (SEO) factors should play a crucial role in their decision making process, as SEO is directly linked with return on investment. One sure way to miss out on proper lead generation from the search engines is to disregard some of the major SEO requirements such as:

  • Proper registration of the website with major search engines
  • Writing site content with search engine optimization features in mind
  • Clear on-site navigation
  • Proper development of on-page structure

When choosing a web design company, make sure to choose a firm that not only designs professional, top of the line websites, but also optimizes your design with all the major search engines to maximize your return on investment. At Logic Media, we strongly believe that no marketing effort, including web design, should be considering a “cost”, but instead be a long-term investment that continuously generates leads and expands your company’s market share year after year.

3 Digital Marketing Trends That Make a Big Impact

by storybook @ Blackstone Media

Paid advertisement is an anachronism across most of the internet. With ad blockers and remarkably low engagement, the world of digital marketing is quickly shifting towards a new era of engaging and innovative digital marketing strategies. In order for your business to stay on top of its online marketing, your team will need to keep […]

The post 3 Digital Marketing Trends That Make a Big Impact appeared first on Blackstone Media.

UX Design – Part 2 – Data Based Design

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Some things occur in a room that create an atmosphere so thick, you could cut through it with a knife. When you place designers and data marketers in a room, such things happen. Finding a balance is crucial when doing data based design. Designer Douglas Bowman resigned his position at Google over its over-reliance on … Continue reading "UX Design – Part 2 – Data Based Design"

Web Design Louisville | Digital Marketing Agency | Element 502 | UX Design – Part 2 – Data Based Design

With CMS Comes Great Responsibility

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on their web agency or a programmer to make even the smallest changes to their sites, now CMS makes many changes as easy as editing a Microsoft Word document. However, this increased access and control can also bring a few pesky (but easily avoidable) challenges. The most prevalent of these is changing content without thinking about how it might alter the design, layout and look of the site. At the Q, we spend a lot of time making sure your site looks great and functions perfectly before it’s launched. We want all the pieces to fit together. We want the best keywords to be included in the copy in all the right places. However, sometimes with a CMS component what may seem like a simple change can end up being a big one that can alter a site’s look, feel and function. Here are a few guidelines we suggest our clients keep in mind when making revisions and additions on their own: When changing copy, take into account how much copy will fit in the space you’re working […]

The post With CMS Comes Great Responsibility appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Boost Your Company’s Reputation… Or Else

by Dan Skaggs @ One Thing Marketing Louisville, KY

People talk. Wonder what they are saying about your business? More than 25% of a company’s market value comes directly from its reputation. Whether you’re a local business or a multi-industry conglomerate, your reputation plays a major role in your company’s success. But just how important is reputation management to your business? Infographic by WebpageFX

The post Boost Your Company’s Reputation… Or Else appeared first on One Thing Marketing Louisville, KY.

Google Analytics Makes New Changes

by @ Louisville Web Design News | Logic Media

Google recently announced a change to how Google Analytics collects and displays website and app usage data.

There are four major changes to be aware of:

  • What used to be called “Visits" are now called “Sessions"
  • What used to be called “Unique Visitors" are now called “Users"
  • If you have an app and a website both pointed to the same Google
    Analytics account, the data is combined (unless you manually filter)
  • App and Website data metrics, dimension, and segment names are now the same
  • For the vast majority of Google Analytics customers, this change is nothing more than learning the new names “Sessions" and “Users". More advanced users will have to understand the implications of web and app data being combined, and possibly take action to segment their data.

    In the advertising world, where “uniques" is the term everyone uses, it may be a while before Google's new language gets fully adopted, if ever.

    The official announcement: https://plus.google.com/+GoogleAnalytics/posts/LCLgkyCn4Zi

Why microsites aren’t always ideal for SEO

by eric@egunderson.com @ Gunderson Marketing

  Why microsites aren’t always ideal for SEO Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals. Janet Driscoll Miller on August 31, 2017 The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the […]

The post Why microsites aren’t always ideal for SEO appeared first on Gunderson Marketing.

UX Design – Part 3 – Emotionally Purposed Design

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Emotionally Purposed Designs can drive users into either loving or hating a product. These designs can also make their users feel more comfortable with their decision. Design and emotion sometimes go hand in hand. Which is why seasoned designers are not as married to projects as newer designers. Because emotion driven design also affects designers … Continue reading "UX Design – Part 3 – Emotionally Purposed Design"

Web Design Louisville | Digital Marketing Agency | Element 502 | UX Design – Part 3 – Emotionally Purposed Design

Crafting A Public Relations Strategy

by New West @ New West Agency

Proactively developing a public relations strategy for your organization can pay dividends in building the right relationships over time. Good PR practices are not developed as “quick fixes” but rather to create long-term benefits to support your brand and complement your marketing plans. Here are a few questions to consider when crafting a strategy:  What are […]

The post Crafting A Public Relations Strategy appeared first on New West Agency.

Having a great looking website for ALL - Browser market share

by @ Louisville Web Design News | Logic Media

Being in the web development business, it's always important to make sure that our clients' websites render/present themselves appropriately in all the major browsers. Too many times website designers have great looking site that appears "functional" in Internet Explorer or Firefox but neglect to take that next step to do browser testing to ensure proper website functionality between all browsers.

Based on the latest market share reports by AXIIS, here is the most recent browser market share breakdown:
Firefox - 47.0%
Internet Explore 6 -11.1%
Internet Explore 7 – 13.3%
Internet Explore 8 – 13.3%
Chrome – 8.5%
Safari – 3.8%
Opera – 2.3%

Because most web users don't even realize that there are differences in the way that different browsers render pages, few people take the time to switching to a different browser in order to see if sites they develop render properly. Every company's goal is to have a great looking, professional site to be proud of and taking the extra step of browser testing is a little detail that makes a big difference.

Sources: http://www.w3schools.com/browsers/browsers_stats.asp, http://www.axiis.org/examples/BrowserMarketShare.html

Voice-Automated Devices 101

by Chris Fosson @ Power Agency

As voice-driven digital assistants — like Amazon Alexa and Google Assistant — become more mainstream, what will the next generation of home automation products look (and sound) like?

The post Voice-Automated Devices 101 appeared first on Power Agency.

The WordPress Minute #1 – Logging into WordPress

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Hello everyone to the first episode of The WordPress Minute. A tutorial series provided by Element 502. I’m your host Jason Davis and today we’re going to talk about how to login to your WordPress website. So go to your WordPress website as I’ve done here (see video below). And at the end of your … Continue reading "The WordPress Minute #1 – Logging into WordPress"

Web Design Louisville | Digital Marketing Agency | Element 502 | The WordPress Minute #1 – Logging into WordPress

About Us - the pepper group Louisville, KY

About Us - the pepper group Louisville, KY


the pepper group

The pepper group is a branding agency based in Louisville, KY. We create specialized marketing and branding strategies for companies.

What’s the big deal about being mobile responsive?

by Kenny Marcum @ 301 Interactive Marketing

If you have been following along with the buzz about Google’s recent algorythm change, which they announced in advance, a rarity; then you will be familiar with the words mobile responsive. On April 22nd Google changed their algorythm in favor of sites that are responsive on mobile devices. Think tablets and phones. People are surfing

The post What’s the big deal about being mobile responsive? appeared first on 301 Interactive Marketing.

4 Tips for Creating Engaging B2B Content

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share… [Read More]

The post 4 Tips for Creating Engaging B2B Content appeared first on Allegra Marketing Services, Louisville, KY.

Thoughts on the Website Fold

by @ Louisville Web Design News | Logic Media

If you’re an online-savvy individual, you have probably heard of the term “the fold”, and about the overall idea of keeping all the important information regarding your business “above the fold” of your website. Over the years, I have had a number of customers bring their concerns regarding “the fold” to my attention both before and during the developmental process of their home/landing page.

When the term “the fold” was initially coined, it referred to a newspapers' actual fold line and the importance of displaying the most relevant or eye-catching information before the actual halfway point of a newspaper’s front page—i.e. “above the fold”.

However, the idea of a website fold is slightly different when compared to the newspaper. Unlike the newspaper, in the online world there are number of factors that can affect the actual position of the fold.

First of all, the position is heavily dependent on the size of your Internet browser window. Over the last decade, computer screens have changed in sized significantly. Ten years ago, I was operating on a 14-inch screen with 800x600 resolution, which meant more than 70% of an average page was below the fold. Today, my MacBook Pro has a 15-inch widescreen display with 1440x900 resolution—between the resolution and other factors, now over 60% of an average webpage is visible.

The secondary factor that will affect the position of the fold is an individual user’s browser selection, toolbar settings and default font size. Depending on whether an individual is using Safari, IE, Firefox or Chrome, the top portion of the browser window may range from sparse or very crowded. Personally (despite my husband’s disapproval), I love Firefox. Yes it’s not as “cool” as Safari and not as “new age” as Google’s Chrome, but it has a friendly, mostly minimal interface that fits my usage patterns. Don’t get me started on any of the IEs, though. Depending on your primary online browser and selected browser font size, the amount of information that is displayed below or above the fold will vary.

Now, the question to ask is: How should a business owner and their web designer address the fold in the real world?

One-way to approach the issue of “the fold” is to try to predict its approximate positioning based on your target market. Understanding your target market and knowing your target audience is the key in being able to pinpoint the rough position based on their computer screens and browsers. If your company’s target market is an older age group who didn’t grow up using computers and generally doesn’t spend much time online, it’s safe to say that IE or Firefox (with some exceptions) is their browser, as it is usually the default. And, they are likelier to have their browser font size set higher due to poor eye sight. If your target market is younger and uses the web for most of their business searches, Firefox, Chrome and Safari (for Mac users) would be a safe assumption to make in their browser preferences. And their browser font size is probably set at the default or smaller, making the website fold at a much lower point of the screen.

Secondary, when trying to predict the approximate location of the fold knowing your target markets income level can help you narrow down their possible computer screen sizes. If you target audience has high discretional income, they are more likely to be operating on a larger screen then your average user--in which case the issue of the fold isn’t as big of a concern. However, if your target audience is a lower income group, they are more likely to be operating on an older machine with a smaller or lower-resolution screen, and the idea of the fold becomes more of a concern.

Now, regardless whether or not you can predict the position of the fold on your audience’s screen, the most important factor to consider when laying out a home page is Content Relevance and Hierarchy. When not knowing the exact position of the fold, it’s better to be safe than sorry. Yes, these days more then ever, individuals are a lot more likely to scroll past the website’s page fold, but it’s still important to include the most important items about your business near the top of your website. Features and services that you would like to highlight regarding your business should be present above the so-called “fold.”

Identifying the important information that you would like to present to your website visitors is key. If your goal is to capture your visitors attention within the first 8 second of landing on your website, consider what that information is and where it should be displayed on the page. Identify the features and services you would like your visitors to spot upon their initial landing. If your home page is overcrowded with too much information, you’re more likely to scare visitors away and lose potential leads. However, not presenting the right information above the fold can also result in lost sales as well. It’s a fine line to walk, but a proper website design will make or break your online advertising efforts.

Choosing a web designer that can guide your website project in the right direction, provide their marketing expertise and position your home page for high conversion rates is essential in online marketing. After all, in the long run, a poorly designed website can actually cost you money beyond the initial investment and may even affect your return on investment of other advertising efforts.

Centre College Football Mural

by BoxcarPR @ Boxcar PR

Boxcar recently completed the design of a wall mural at Centre College in Danville, KY. The athletic mural spanned 625 sq. ft. in the college’s football gym. Our graphic designers incorporated Centre’s athletes, school quotes and past championships and participations into their design. The mural “pops” off the wall and and celebrates the success of […]

The post Centre College Football Mural appeared first on Boxcar PR.

Why It Takes Six Months to Improve Search Rankings

by eric@egunderson.com @ Gunderson Marketing

  Kent Campbell — August 31, 2017 Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is […]

The post Why It Takes Six Months to Improve Search Rankings appeared first on Gunderson Marketing.

Multimedia Horizon Digital Marketing

Multimedia Horizon Digital Marketing


Multimedia Horizon

Louisville Web Design, SEO, PPC & AdWords. We Drive Traffic to Your Site.

The Year of the #Hashtag

by New West @ New West Agency

2014 has been referred to by several media outlets as “the year of the #hashtag.” The hashtag originated through Twitter, but its use has expanded to include multiple social media platforms. Since its introduction, the hashtag has become an instrumental piece for social activism movements that may have otherwise been lost in all the clutter […]

The post The Year of the #Hashtag appeared first on New West Agency.

Sr. Digital Customer Satisfaction Analyst – Atlanta, GA

by Jada Brice @

MarketPro is seeking a Sr. Digital Customer Satisfaction Analyst in Atlanta, GA who will be responsible providing for reporting and insights from current voice of customer platforms (ForeSee and OpinionLab). In this marketing staffing role you will be responsible for the maintaining and updating of survey questions to meet the changing needs of the business. […]

Have You Seen This Yet – EP 15

by Kara DeLost @ Power Agency

The post Have You Seen This Yet – EP 15 appeared first on Power Agency.

Chris Nation Named 2015 AAF Hot 10 Award Winner

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

We’re excited to announce that our very own Director of Client Services, Chris Nation, has been selected as one of the 2015 American Advertising Federation of Louisville’s Hot 10. The announcement was made Thursday, June 18 during the AAF’s 2015 Hot 10 Awards Luncheon at The Olmsted. According to AAF Louisville, “The Hot 10 Awards recognize those advertising and marketing professionals under 32 in the Louisville industry that go beyond the 8-5-work day in big and small ways.” Chris commented,  “I am incredibly grateful and honored to be a recipient of this award and look forward to serving and investing in the advertising industry in our community.” We couldn’t be happier that Chris has been recognized for his strong work ethic and positive impact on the Louisville advertising community. We are proud to have him as part of our team and look forward to what the future holds! About AAF-Louisville: American Advertising Federation – Louisville, formerly the Advertising Federation of Louisville (AdFed), with more than 650 members, represents Louisville’s $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other […]

The post Chris Nation Named 2015 AAF Hot 10 Award Winner appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Mint Julep Tours in the News

by Erin @ in.Mode Marketing

In this week’s Monday Business Briefing, we told you about the consignment furniture store Eyedia vacating its Mellwood Avenue space on Jan. 8. Although they won’t say where they’ll open next, we do know now that Mint Julep Tours & Transportation will be taking over their storefront at 1631 Mellwood Ave. The move by the […]

The post Mint Julep Tours in the News appeared first on in.Mode Marketing.

Digital Crossroads Early Bird Tickets On Sale

by JasonFalls @ Louisville Digital Association

Early bird tickets for the Louisville Digital Association’s annual conference — Digital Crossroads — are now on sale. Grab your seats for the premier digital marketing event in the Midwest now for $50 off the regular price, already low for a two-day event of its calibre. This year’s Digital Crossroads will be Thursday and Friday, […]

The post Digital Crossroads Early Bird Tickets On Sale appeared first on Louisville Digital Association.

Google's Announcement Regarding Website Mobile Readiness

by @ Louisville Web Design News | Logic Media

Google’s recent announcement regarding mobile search algorithm changes definitely places a sense of urgency for change on those websites that are not Mobile Friendly by Google’s standards. Basically, Google will start penalizing and/or punishing websites that are not mobile friendly. This change is, in all respects, a largely technical one, and it can be hard to interpret and decipher what exactly Google is looking for and what the right course of action is to combat this change.

Even though the initial roll out of the algorithm will only decrease website rankings when it comes to search results viewed on mobile devices, it’s just a matter of time before all future rankings will also be affected by the change or a version of it as well.

In hopes of making it easier for your average individual to determine whether or not their current website will be affected by the immediate change, Google kindly rolled out a Mobile Friendliness tester tool for the general public where website owners can test their current websites to see if it meets the necessary standard in order to avoid a punishment from the upcoming change.

Here is the link to the Google Mobile Tester Tool.

Once a website has been identified as non-mobile friendly, the appropriate course of action to take in order to comply with the new standards can vary between a couple of options, but in our opinion, redesigning the website with responsive website design technique is the best and most beneficial course of action.

Responsive web design is crafted to optimize and improve user experience with a website on all web accessible devices, including Mobile, Tablets and PC’s. Because now on average over 1/3 of all website traffic comes from Mobile devices, responsive design addresses all the necessary formats and meets all the guidelines that continue to have your website rank on Google or even gain better rankings to get ahead of your competition. What’s more, responsive web design will also address any future Google Algorithm changes that would be associated with device category and size.

At Logic Media, we started implementing responsive web design as our standard several years ago, and responsive design has since become the standard in the industry. Since then, we have designed countless website for our clients that not only look stunning and meet all Google’s newly required guidelines, but also generate quality business and leads.

If you are looking for a dedicated, knowledgeable, and experienced company who can help you surf the waters of Google algorithm changes and qualifications, and deliver a top notch web design that sets you apart from your competition and drives quality leads, give us a call at 502.252.1446 or email us. We can help!

Smokey Bones Bar & Fire Grill Opens in Bowling Green, KY!

by Danielle Roberts @ Boxcar PR

On Thursday, November 10 Smokey Bones Bar & Fire Grill opened its doors in Bowling Green, KY making this their 3rd location in the Bluegrass. Smokey Bones is an all-American restaurant known for its house-smoked and fire-grilled menu, providing diners, endless opportunity to enjoy craft cocktails, local beers and a memorable dining experience. Boxcar had […]

The post Smokey Bones Bar & Fire Grill Opens in Bowling Green, KY! appeared first on Boxcar PR.

Company Culture & Leadership Development

by storybook @ Blackstone Media

While opinions differ on whether great leaders are born or molded, most can agree on what the essential components of great leadership are. These involve everything from building trust to communicating openly to knowing how to leverage the unique skills and talents of different teams and team members. At Blackstone Media, we agree with all of […]

The post Company Culture & Leadership Development appeared first on Blackstone Media.

IPIC 2016 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

International Print & Imaging Conference 2016 IPIC started as a small buying group in California over 30 years ago and is now an international association that provides a broad range of business services to members across the world. At the conference in Las Vegas, Dan and Brittany presented “10 Ways to Improve Your SEO Now” to an eager crowd of people looking to promote their business. This actionable list engaged the audience, prompting them to re-evaluate their own...

The post IPIC 2016 Presentation appeared first on One Thing Marketing Louisville, KY.

Free Tree Giveaway For Kentucky Arbor Day

by BoxcarPR @ Boxcar PR

Oxmoor Auto Group was looking for a way to not only give back to their loyal customers but also to give back to the city of Louisville. With spring just around the corner, Boxcar facilitated a partnership with Brightside and the Division of Community Forestry to celebrate Kentucky Arbor Day. Through these partnerships, Oxmoor was […]

The post Free Tree Giveaway For Kentucky Arbor Day appeared first on Boxcar PR.

Step Up Your Swag to Build Brand Awareness

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out… [Read More]

The post Step Up Your Swag to Build Brand Awareness appeared first on Allegra Marketing Services, Louisville, KY.

Are You Winning at Local Search? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Before slamming our computers shut and running out of the office and into the weekend, we’ve accumulated a round-up of the latest in digital marketing news over the past couple weeks. Give it a peek below. SEO Small Businesses and Local Search Needs According to a recent survey by local marketing news company Street Fight, 25 percent of small- and medium-sized businesses consider SEO to be the area of marketing where the most help is needed....

The post Are You Winning at Local Search? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

Nashville HOT Opens in Cincinnati

by BoxcarPR @ Boxcar PR

Former Investor and President of Tom+Chee David Krikorian wanted to bring the first Nashville-style hot chicken restaurant to the Cincinnati tri-state. Hiring Nashville-native James Hutchison as the head chef and pinning down his first location in Crescent Springs, Kentucky, he hired Boxcar to build awareness and generate a following with goal of opening future locations […]

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Website Design - Long Home Page Trend

by @ Louisville Web Design News | Logic Media

Website design trends and features are always evolving based on design, code, browser capabilities and general design and marketing trends. Back in 1999 when we first started dabbling in web design, website standards were very different from where they are today. Over the last decade, websites have evolved to be the forefront of a company’s image online. With this, it has brought a great deal of change to the industry, making websites better, faster and conversion driven.

Today’s Websites

Instead of accomplishing the simple goal of just being there, now websites drive the true nature of the business, being responsible for lead generations, customer retention and brand growth.

Today, one of the web trends that drives the design industry is a long home page format website that touches on different aspects of the business and highlights them in various sections of the home page. Often these have incorporate interactive features for hovers, text slides, and fade ins.

Features of a Long Home Page Website

  • Visitor Welcome Area
  • Business Contact Information Highlight
  • Call For Action Areas/Features
  • Showcase of business services
  • Showcase of business projects, clients and/or awards
  • Personnel Highlights
  • Website Photo Gallery Highlight
  • Social Media Section
  • Membership and Association Area
  • Contact Form Area
  • Sitemap Footer

Website Long Home Page Benefits

With a long list of possible options to highlight on the home page, business owners can quickly and more effectively capture the attention of their website visitors. This allows them to grow their new customer base as well as increase retention rates for existing clients.

  • Visitor Retention
  • Overall Website Appeal
  • Organized Structure
  • Increased Conversion Rates
  • Client Retention
  • Customer Involvement with the Website
  • Multi Product and Service Showcase

If you’re in the market for a great website and just not sure where to start, give us a call. We are experts at knowing the type of features and characteristics that drive and deliver great websites for all types of businesses in any industry.

One Thing Missing From Homearama ’17

by Nick Wunderlin @ Power Agency

While walking through the immaculate homes on display at Homearama 2017, I noted that the sense of luxury and grandeur was present in abundance, but nowhere was home automation mentioned.

The post One Thing Missing From Homearama ’17 appeared first on Power Agency.

I’m overwhelmed thinking about all the ways to grow my business. How do I decide what to do?

by Brad Gaines @ Reset Strategies

There are only four ways to grow a business: 1)    Increase the number of new clients 2)    Increase conversion rates 3)    Increase the average transaction size 4)    Increase the purchase frequency Let’s look at this math in action. A company has 100 clients; average sale price is $1,000; each client buys 2x’s per year. So…

The post I’m overwhelmed thinking about all the ways to grow my business. How do I decide what to do? appeared first on Reset Strategies.

Drone Footage Offers a Unique Way to Market Your Business

by Scott Lowery @ Digital Tulip

Aerial drone video footage has become an awesome tool for advertising and marketing! Drone video footage not only allows you to tell your company’s story better, but you can literally take your potential customers on a ride.  The bird’s eye view allows for a unique, often majestic perspective not available with normal video footage. At Digital Tulip, we’ve embraced this new technology and added it to our services. Below is a short clip we recently shot for Six Winter’s Farm in Lexington, KY.  Six Winter’s wanted to advertise available stable space for top quality performance horses.  As you can imagine,…

Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Customer satisfaction is largely based on whether you’re meeting consumer needs or not. Is your online marketing strategy doing the trick? This week, we rounded up seven articles that could help you cater your digital marketing tactics to online customers. SEO Google Experiments with Business Cards and Google Posts Recently, Google released an experimental feature that will allow businesses to publish content directly to Google. This content will then appear on the search engine results...

The post Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

The WordPress Minute #2 – User Profiles

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Hello everyone this is another episode of The WordPress Minute. I’m your host Jason Davis at Element 502. And today we’re going to take a look at your user profiles. So as you go into your WordPress site you’ve already logged in. If you didn’t see our previous video, watch that and come back. For … Continue reading "The WordPress Minute #2 – User Profiles"

Web Design Louisville | Digital Marketing Agency | Element 502 | The WordPress Minute #2 – User Profiles

Getting Listed: Using Local Business Citations to Boost Online Visibility

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Implementing an effective digital marketing strategy to grow your business will likely include several moving parts at once. From website design to strategy, the formula for achieving success in the digital space can seem complicated. That’s why we are going to focus this post on explaining how business citations – a large chunk to the local SEO equation – can benefit your business. What is a Local Business Citation? Generally speaking, a business citation is...

The post Getting Listed: Using Local Business Citations to Boost Online Visibility appeared first on One Thing Marketing Louisville, KY.

Website Design and the Google Hummingbird Update

by @ Louisville Web Design News | Logic Media

With Google’s latest algorithm update "Hummingbird" making news around the web, our company has received a few good questions from our clients about the update's effect on their website, website content and specifically their Google search engine rankings.

Considering the effects of Google’s previous algorithm updates such as Panda and Penguin, a fair question on everyone’s mind is "What type of change will this update bring to my website rankings? And considering the algorithm changes from this update, what should be done differently with the website and SEO efforts going forward?

Thankfully, despite the media attention of the update and Google themselves calling it one of their biggest algorithm changes, the update itself doesn’t bring significant change to SEO efforts when compared to Panda and Penguin.

Unlike previous updates that focused on reducing ranking of websites that included Web spam, the Hummingbird update focuses on improving the semantics for the algorithm itself through better content awareness and the visual help of Google’s Knowledge graph.

What is Knowledge Graph?

Upon a user's search for specific topic or category, Google search results may now (and have been for couple of months) include the knowledge graph (see header picture above). A visual carousel of items and/or businesses related to the user's search now appears above the paid and organic searches on the first results page and will allow users to further engage and explore their topical search results with in-depth category classifications, better results and visual interpretations.

In Google’s video example explaining the graph, individuals searching for museums in a specific city will be able to browse the knowledge graph consisting of the specified area's museums and in-depth categories related to the "museum" search term such as artists or works of art associated with a particular museum or museum topic.

From a more business-related standpoint, the Knowledge Graph will effect the display of popular “location” searches for commercial businesses. Of particular note are Restaurants, Bars, Art Galleries and other Local Attractions and Venues that in the past might have been categorized in the map display of Google’s “Places” feature that was discontinued some time back with one of their earlier updates.

With the Hummingbird update being in full effect for several months now, businesses who are seeking to maintain and improve their existing search engine presence and rankings should once more ensure their business's proper registration with the Google+ service, proper set up of their business page, and location extensions on the site. Regardless of the importance of other SEO efforts, the latest update further instills the importance having a proper presence and staying active on Google + with proper a business page set up, and Google's own SEO advice continues to be produce high quality content. With this in place, the Hummingbird update should not seriously effect any other business rankings for relevant keyword terms.

However, with all this being said, even though the Hummingbird update doesn’t throw many new unpredictable wrenches into the mix of SEO, Google still continues to make algorithm changes and new algorithm releases under their existing Penguin update, with ongoing effects to the keyword term rankings of everyday businesses, their SEO efforts and Google’s perceived Web spam efforts.

Uber Leading Innovation

by @ Louisville Web Design News | Logic Media

Innovations and changes in technology standards usually drive innovative changes that lead to a better experience for the consumer. Through this change, some industries that are otherwise stuck in the pre-technology era of operations are forced to take notice, reevaluate their business models and improve their functionality and services, in order to keep up with the new innovations from competition and to stay in business.

Without this innovative and revolutionary thinking by some, none of our user experiences would improve and they would remain in the dark ages of pre-technology. Today, well known companies such as Apple, Amazon, Netflix, Square and YouTube are part of our everyday lifestyle that we can't imagine functioning without. But, as recently as 5 years ago some of these didn't exist or were considered to be risky startups that were taking an innovative approach into an industry that otherwise didn't exist or existed under a different set of rules. Their innovative approach to business and services sparked a slew of new types of companies that now exists solely because of the new industry concept and approach. It also forced industries and companies that otherwise would have remained unchanged to step up their game to compete or shut their doors forever. In other words, by creating better products and services for us, they drive and force others into change (and hopefully innovation).

Just like these companies, Uber is at the forefront of such innovation and industry change. The company is now completing its next round of funding for $1.4 billion, and now valued at $18.2 billion, but didn't even exist 3 years ago. A Silicon Valley start up that took its origins in offering a luxury cab service geared around a mobile app, is now offering all around taxi services all over the world and causing the outdated taxi service providers to take notice and rethink their operations that have been stagnant for over 100 years. These incumbents must come up with their own version of consumer friendly technology oriented services that competes with Uber in order to stay in business.

Uber, who claims to be adding 20,000 new jobs every month and has a company mission of turning “ground transportation into a seamless service and enable a transportation alternative in cities that makes car ownership a thing of the past" doesn't have it easy. For starters, many are criticizing their “dynamic pricing model" that adjusts the fare rates based on the demand of service by increasing rates during the periods of extreme demand. Others are accusing the company of operating under the radar of existing taxi laws, stealing the competition's drivers, and price gouging. Most of this criticism and bad press is generated by those holding an interest in the old-school taxi industry, an industry that is heavily “regulated" by the government and operates under what I would classify as a “mob" or “cartel" type of approach. Despite the existence of multiple competing taxi companies in every city, they all stick together, determine pricing structures and hold the market hostage under their rule.

Because of companies like Uber, who are coming into their new markets and offering consumers a better and easier choice unaffected by miles of red tape and unethical operations, old-school taxi companies are now scrambling to find ways to compete with this new business model, hoping to keep their slice of the market and stay in business.

In the world of innovation, who is being hurt? Those who have failed to adapt to new demands of the market and technology on their own. Companies who have been happily growing by making easy money through their own price fixing, under the table deals and holding consumers hostage to their own comfortable ways. With technology being at the forefront of everything, I hope more old-school companies will start to take notice and start offering consumers better experiences not out of necessity and the pressure from competition, but because it's the right thing to do. Otherwise, in another 5 years, no one will ever care that one day they even existed.

We are hiring: Full-Time Marketing Specialist with experience in Social Media and Public Relations

by Erin @ in.Mode Marketing

in.Mode Marketing is seeking a Marketing Specialist to manage and contribute to the daily operations of the company. Duties/Responsibilities: Manage and execute Public Relations & Social Media Plans for multiple clients Maintain Marketing & Public Relations planning calendars for all clients Manage and monitor multiple Social Media accounts Write, edit and send press releases for […]

The post We are hiring: Full-Time Marketing Specialist with experience in Social Media and Public Relations appeared first on in.Mode Marketing.

Why is it important to keep your local business data updated

by Kenny Marcum @ 301 Interactive Marketing

In this ever changing world of data mining companies looking to populate the internet with their data it is very important to keep your information correct.  Incorrect and/or missing data can keep your business listing from showing up in local search results, which as we all know is vital to bring in new business from

The post Why is it important to keep your local business data updated appeared first on 301 Interactive Marketing.

Client News: Louisville company adds Derby Eve event that will take you places

by Erin @ in.Mode Marketing

by David Mann, Business First Louisville-based Mint Julep Tours is mixing up its own Derby Eve event. The new “Derby Eve Distilled Exclusive Experience” will be held on May 6, the night before Kentucky Derby 142, according to a news release. Mint Julep Tours co-founder Sean Higgins said his company’s new Derby Eve event offers a… more This […]

The post Client News: Louisville company adds Derby Eve event that will take you places appeared first on in.Mode Marketing.

The Difference Between Blogging and Content Marketing?

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Posting an occasional Facebook post is not a social media strategy or campaign. If you have a blog, that doesn’t mean that you’re doing content marketing. Blogging is a key component. A weekly blog post probably isn’t enough. Content marketing is Branding Watch Kitty Lusby talk about strategy, branding, and developing a killer content marketing … Continue reading "The Difference Between Blogging and Content Marketing?"

Web Design Louisville | Digital Marketing Agency | Element 502 | The Difference Between Blogging and Content Marketing?

in.mode is hiring: Social Media Manager (part-time)

by Erin @ in.Mode Marketing

Social Media Manager (part-time) Objective: in.Mode Marketing seeks a Marketing Specialist to manage and contribute to the daily operations of the company. Hours: 24-28 hours per week, M,W,Th,F 10 a.m. – 4 p.m. (in office & events), schedule may vary based on client needs, definitely will need to work outside normal office hours Responsibilities Manage Social Media marketing campaigns […]

The post in.mode is hiring: Social Media Manager (part-time) appeared first on in.Mode Marketing.

Website Home Page Elements for Brick and Mortar Businesses

by @ Louisville Web Design News | Logic Media

Over the years I have noticed an abundance of articles on the web about the proper design and optimization of website home pages. Despite their great ideas and suggestions for proper design, few of them actually touch on design and optimization techniques for brick and mortar businesses—the businesses that exist on the streets without ecommerce shopping carts, blog interfaces and software downloads.

As a web design company in a small town, our web design and marketing paths frequently cross with existing businesses that provide a service or product to the general public in a geographical proximity, usually with a physical location. The actual elements on their website home page require a different set of features for proper design and optimization solutions.

1. Identification of Business and Brand

One of the most important features of a properly designed website home page is the introduction and identification of the company name, logo and brand. Frequently, local businesses are searched for by name, and it is crucial to provide visitors with clear identification of website ownership and company information, preferably all in the header of the page.

2. Presentation of Company Contact Information

The second most important feature of each business after their name and/or brand is the contact information. Visitors should see the company’s immediate contact information upon the initial load of the site without having to scan the screen. A website’s home page header should include all of the basic company contact information such as phone number, address and quick online contact options. In addition, in instances where the company’s customers would need to visit the company’s physical location, the address area can also showcase a simple map of the location or link to maps.

3. Quick Overview of Company Services and/or Products

After identifying the company brand and contact information, the next feature that a website should provide is the company’s line of services or products. Frequently this can be done through a brief overview in the photo header of the site or a concise list in the web page body. The size of overview depends on the type and number of services and/or products offered by the business. One option is for extensive lists being presented in easy to understand parent categories with smaller sub-lists.

4. Call for Action Features

Let’s be honest: the vast majority of websites exist to generate some type of revenue for the business, whether it’s through estimate or consultation requests, product sales or membership sign-ups. Considering this, too many sites completely fail to address a call for action feature for their business. The website’s home page should clearly communicate each businesses unique call for action features and drive users toward that goal.

In addition to these features, depending on the business type and service provided, a company can and should select other design and feature elements to include on the home page. For example, for a website whose goal is to drive awareness or knowledge for a unique type of product or service, videos could be a tool to use for brand or product introduction. Or, with a business providing services where a visual project showcase might help generate more sales, the home page could include a photo gallery.

Before starting any website design project, both the website developers and business owners should evaluate the company’s unique web requirements and design a proper home page that includes the basic elements of the design and call for action features that drive business growth.

Evan Williams, Elijah Craig Kick Off Presidential Campaign

by admin @ Ashton Advertising

Bardstown, KY – Evan Williams and Elijah Craig kicked off their presidential campaign today from the Bourbon Capitol of the World – Bardstown, Ky.  READ MORE

The post Evan Williams, Elijah Craig Kick Off Presidential Campaign appeared first on Ashton Advertising.

Saving the Image of British Petroleum

by @ Louisville Web Design News | Logic Media

Considering everything that has happened with the British Petroleum disaster, it’s safe to say that the company’s public relations and marketing departments have a tremendous challenge ahead of them.

As extremely profitable but questionably eco-friendly oil company, BP already has a large struggle keeping a positive image with the general public. Now, when you add a full-fledged environmental desaster—millions of gallons of crude oil in the ocean, scores of sea creatures and birds killed, harm to natural habitats, property damage, loss of human life, and accusations of negligence by the president himself--things go from bad to worse.

The constant bombardment by the media for the “best, freshest coverage” means showing the worst angle possible of every aspect of the disaster. Compound that with the continuous joking by satirical channels (@BPGlobalPR on Twitter comes to mind) and other countries now trying to shine their own “light” on the issue does nothing to help their situation.

Just to make something clear, I’m not defending BP or at all saying that the situation has been handled properly pre- or post-explosion. Instead, I will trying to set my personal issues aside and think not of the implication that this disaster will have on our yearly (usually beautiful) trip to the beaches of Destin, FL, and only analyze the issue from a marketing perspective.

As the disaster continues to worsen in severity, BP more than ever should be implementing the strategic marketing plans already pre-planned by their PR department. The development of the multi billion financial fund for disaster relief was step one of this process.

At this point the company has two very different, very broad marketing approaches to choose from.

One option is to completely abandon all former brand names and marketing efforts and start over. Pretty big, I know. This is similar to what Blackwater did after realizing that no marketing or money in the world can repair the image of the company after the events of Nisour Square in Baghadad in 2007. Now, Blackwater hopes that the general public will not realize that Xe is one and the same, and if they do, the company’s message preaches a complete change and turn around.

Judging from the initial steps of BP’s marketing strategies, it doesn’t seem like this is the option they are exercising. But in all honesty, as disastrous as the BP oil spill has been, it still doesn’t come anywhere close to the former Blackwater’s doings.

The alternative is the approach that BP has decided to take, and, in my opinion, is probably the best route. The plan seems to be to implement proper public relations strategies that will eventually lead to improving the image of the company. The goal of BP’s marketing department should be to involve itself into the efforts of rehabilitation of the shore lines, the company’s involvement and assistance with general rescue efforts, and everything from ocean and shore cleaning to visits to the communities effected by the spill.

The allocation of 20 billions dollars to the relief fund is definitely a good start, and so is the establishment of The Gulf Research Institution funds. Contributing money to the communities helps subside the negative opinions of the general public. That said, mere money may be seen as a passive, disconnected way to help, especially when many hold the view that the company practically pumps money out of the ground.

Another approach could be for BP executives to visit or temporarily relocate to the affected areas and speak to the public regarding their commitment to recover, issuing some “sincere” apologies. Executives may be wary, however, as there is a strong resentment for them in the area. Come to think of it, Xe may be able to provide protection…

There are countless ideas that BP could implement as part of their image recovery process and a 20 billion dollar capital budget to draw from will surely help. Smaller, more “personal” efforts would go a long way, not only for the people directly helped by the efforts, but also to help personalize the company with the public. It could put a more personal, caring face on a company that today is viewed as “big, corporate, evil BP”.

It will be interesting to see what marketing strategies BP is going to implement, how successful they will be, and how long it will actually take to fix the damage—both to the environment and their image.

Customer Appreciation: A Powerful Thing

by Esther Banegas @ New West Agency

Customers are often referred to as an investment that keeps any business foundation strong. Often times we forget how important customers are and how crucial it is for business to show appreciation towards them. The style of appreciation does not need to be costly; on the contrary, it should be a gift that resonates with […]

The post Customer Appreciation: A Powerful Thing appeared first on New West Agency.

Eat, Drink and Network with LDA

by Baylee Pulliam @ Louisville Digital Association

Do you like food? Do you like booze? Do you like meeting awesome people who could expand your professional network? Darn right, you do. All that and more at Louisville Digital Association’s July 18 Meetup at Napa River Grill in the Westport Village shopping center. Come hang out on the patio, grab a drink from the bar, order some food…and don’t forget […]

The post Eat, Drink and Network with LDA appeared first on Louisville Digital Association.

Baby Boomers and Technology

by New West @ New West Agency

Millennials are frequently featured in news headlines and seem to be the target of many marketing campaigns. While this group—defined by birth years between the early 1980s and early 2000s—is an interesting group to study, advertisers cannot lose sight of another important group—Baby Boomers. These Boomers, born in the roughly 20 year period following World […]

The post Baby Boomers and Technology appeared first on New West Agency.

Is LinkedIn Advertising a Good Value for Your B2B Marketing Strategy?

by Mike Russell @ Russell's Group

From once being a small social networking site occupying a very specific niche in social media, LinkedIn has grown to be a force to be reckoned with in the world of business and LinkedIn advertising has proven to be very successful. Since its creation, marketers have tried to crack LinkedIn […]

The post Is LinkedIn Advertising a Good Value for Your B2B Marketing Strategy? appeared first on Russell's Group.

Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct… [Read More]

The post Simple Ways to Personalize Your Multi-Channel Marketing Campaigns appeared first on Allegra Marketing Services, Louisville, KY.

RunSwitch PR Attracts Top-Level Talent From Louisville and Beyond

by RunSwitch PR @ RunSwitch PR

RunSwitch PR Attracts Top-Level Talent From Louisville and Beyond Five new members with diverse experience join rapidly growing public relations agency LOUISVILLE, Ky. – RunSwitch PR, the largest public relations and public affairs firm in Kentucky, has attracted talent from outside of Louisville and is expanding its team and capabilities with the hiring of five new…

Read More →

The post RunSwitch PR Attracts Top-Level Talent From Louisville and Beyond appeared first on RunSwitch PR.

Direct Mail Marketing | Ashton Advertising

by @ Ashton Advertising

Client of the Month – Centrality Business Technologies

by Kenny Marcum @ 301 Interactive Marketing

Our client of the month this August is Centrality Business Technologies. Centrality provides IT services including support, data security, consulting, and backup as well as business phone systems and infrastructure cabling. Since 1996 they have been providing clients with technology solutions that help solve crucial business issues and streamline integrated organizational processes. Why Centrality? They

The post Client of the Month – Centrality Business Technologies appeared first on 301 Interactive Marketing.

Website Design Trends For Opening Header: Image vs. Video

by @ Louisville Web Design News | Logic Media

Back in the day (about 10 years ago), when limited bandwidth prevented the option of wide, high-resolution header images as introductions to websites, designers struggled with the best solutions for impressive home page designs. Now, it seems like these large-format, high-resolution images are falling to the ways of the past, and are being replaced by a new industry trend: an opening header video.

The opening header video can be as short as 5 to 15 seconds, with a simple message or call to action for a specific business/website promotional message. Sometimes they run on a continuous video loop until the visitor clicks in to enter the website. An opening video is a great way to establish better engagement with website visitors, promote your website message and mission, and ultimately maximize website conversion rates.

The general use and popularity of video in marketing messages has been growing by leaps and bounds over the last several years, and seems like a natural transition into the website opening theme. Currently, the trend is making its way in the tech world with hip startups, but it would be interesting to see how fast the new trend gets adopted by larger companies who generally lag in change and innovative design.

Here are a few example of good use of home page opening video that we found worthy of mention. These companies have a clear picture of their marketing message and use home page opening video as a tactic to convert more sales.

SEO Optimization, PPC Performance & More!

by storybook @ Blackstone Media

From search marketing to SEO optimization to social media, there’s plenty out there keeping digital marketers busy. In order to stay up with the constant changes in standards and practices, a lot of research is required. Of course, that can take many forms, but one of the most prominent ways it happens here at BSM […]

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4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a… [Read More]

The post 4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan appeared first on Allegra Marketing Services, Louisville, KY.

How to make sure your local search marketing is up to scratch | Search Engine Watch

by DPadmin @ Guardian Owl Digital Boutique

For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service […]

The post How to make sure your local search marketing is up to scratch | Search Engine Watch appeared first on Guardian Owl Digital Boutique.

Tackling Your Inbox

by Kristina Mobley @ The Marketing Squad

So I made the mistake of having my work email on my phone. I looked down one Sunday and saw a massive amount of emails. I quickly browsed through to see if there were any emergencies (there weren’t), then I waited to tackle it Monday. Since I knew what I was walking into Monday, I […]

The post Tackling Your Inbox appeared first on The Marketing Squad.

C2 Strategic Named Top Small Business in Greater Louisville

by C2 Staff @ C2 Strategic Communications

Whether it’s generating support for large transportation projects, building excitement around new business or showcasing community-changing work, C2 Strategic has a shared passion with our clients for progress and growth. Our work together has helped earn C2 Strategic the honor of being named as a 2017 Top Small Business by Greater Louisville, Inc. C2 Strategic […]

The post

C2 Strategic Named Top Small Business in Greater Louisville

appeared first on C2 Strategic Communications.

Google Real Time Search

by @ Louisville Web Design News | Logic Media

OneUpWeb, an online research marketing firm recently performed an eye-tracking study regarding recent integration of Real-Time search results into the Google searches. With this addition, Google’s goal is to update the real-time stream feed for searches based on live web traffic from tweets, news articles, Yahoo Answers and other sources. As of last three month you might have noticed a scrolling feature in the organic Google search results constantly updating with “relevant” information regarding your query.

Like the majority of the population, I’ve only recently learned of Real-Time search result concept. And considering my interest in the developments and changes in the search engine world and their marketing implication, I had to do some research and analysis.

After running a quick search on Google for Hurt Locker, it being the most recent “pop cultural event” due to the recent Oscar win, the Google search results did include a real-time stream. It included various publication reviews of the movie, opinions on the recent Oscar wins, and general public twitter feeds regarding the subject. How relevant or useful was the real-time results? Well, personally I didn’t find the real time results to be any more helpful than the regular organic results and somehow I assigned less credibility to the stream.

As for the result of the study, to no one’s surprise the vast majority of the survey group had never heard of real-time search results prior to the study and after learning about the concept only one quarter of the surveyed group cared about the real-time results. The real-time results could potentially be useful in some searches depending on general interests and information needs of the user; however, the organic search results do seem to be more relevant, and in most cases more credibility is assigned to the organic search results as opposed to the random public twitter feeds on the matter.

I do think that as social media continues to develop online, Google’s real-time results will consist of more relevant and useful information and carry more value for the end user. However, for now it’s still work in progress. It would be interesting to see how the real-time search feed continues to evolve and become a bigger part of the organic search results.

Top 10 Tactics to Avoid Brand Crushing Social Media Blunders

by Scott Kuhn @ Sheehy

One bad social media mishap can lead to years of brand rebuilding. When KitchenAid took to social media to hop into the 2012 presidential debates, when candidates first began to utilize social media in their campaigns, they never fathomed the backlash they would suffer from a company tweet implying President Barack Obama’s grandmother died because […]

The post Top 10 Tactics to Avoid Brand Crushing Social Media Blunders appeared first on Sheehy.

What is Responsive Website Design

by Kenny Marcum @ 301 Interactive Marketing

Responsive website design is optimizing one website for ANY screen size and ANY device. The Advantages User Friendly – This is the most obvious of all the advantages. As mentioned above responsive website design makes your website optimized for any device and screen size. Every time a new device comes out, your site will already be optimized

The post What is Responsive Website Design appeared first on 301 Interactive Marketing.

Underrated Technology Every Social Media Marketer Should Be Thankful For

by Michelle Smith @ Marketing Agency Louisville Kentucky

Social media has been responsible for far-reaching changes in the way that marketers are interacting with the public. Technology has brought us to a point where the modern consumer has nearly uninterrupted access to their favorite products, companies, personalities, and brands. As a result, marketers spend a great deal of their time figuring out how

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Why User Interface Is More Important Than Content For New Companies

by New West @ New West Agency

Have you ever looked at a person and your first thought was, “I wonder if they are a great conversationalist?” My guess is no. Rarely do we ever see a visual and immediately assess the worth of its content. We will assume, (albeit however dangerous) that you have a viable business concept. I will also […]

The post Why User Interface Is More Important Than Content For New Companies appeared first on New West Agency.

Who Uses the Internet - A Demographic Breakdown

by @ Louisville Web Design News | Logic Media

After discussing Internet demographics with one of my clients and comparing it to their target market, I’ve decided to write a blog article regarding the demographics of the average Internet user in the United States. As a marketing major and a business owner, I strongly believe that all business owners should understand their company’s target market and its general behavior online.

The first question any business owner should ask themselves is, What is my target market and what type of activity, if any do they have on the Internet?

I found out that the general demographic structure of the Internet is one of the most confused and misinterpreted parts of business marketing, especially among business owners who themselves don’t have much experience with the Internet. So to clarity and define--Based on the latest marketing research, 74% of the United States population, equally male and female, are online in the following age groups.

  • 93% of 18-29 year olds are online
  • 81% of 30-49 year olds are online
  • 70% of 50-64 year olds are online
  • and 38% of 65 + year olds are online

The second question business owners should ask to further narrow down their criteria is, What type of income would a household need to have in order to purchase my service or product and how does that criteria fit with Internet users? Based on the latest Internet demographic reports by the Pew Research Center, the following is the demographic breakdown for the average Internet user by household income:

  • 94% of individuals whose household income is above $75,000 are online
  • 83% of individuals whose household income between $50,000 - $74,999 are online
  • 76% of individuals whose household income between $30,000 - $49,000 are online
  • and 60% of individuals whose household income is below $30,000 are online

And to even further narrow down the demographic structure of the Internet users following are the levels of education:

  • 94% of individuals with a college degree or higher use the Internet
  • 87% of individuals with some college experience use the Internet
  • 63% of high school graduates use the Internet
  • and 39% of individuals without high school diploma use the Internet

Now, after having defined “average Internet user” the next question to ask is, What is the reason the average Internet user goes online?

  • 88% of Internet uses go online in order to use search engines to find information
  • 86% of users go online to get maps and driving directions
  • 81% of individuals go online to research product or service they are thinking about buying
  • 75% of users will go online to buy a product or order a service
  • 35% of users will go online to rate a product or a service they bought or used

Of course there is a lot more information and data that could be considered to further narrow down the demographic of the Internet user and his/her general behavior, but to summarize the above:

The majority of Internet users are equally male and female between 18-64 years of age, with household income over $30,000, and with at least a high school diploma. They use Internet to research businesses, products and services and make general purchases online. Therefore, if you’re a business owner who still thinks that your target market is not on the Internet and not doing business online to research or buy your products or services - you’re wrong.

The general rule in marketing says, “be” where your clients are. Not having a professional Internet presence to capture the your target market’s attention and present your product or service to them at the time of need simply means you’re missing out on a huge chunk of the market and potential sales.

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NAC New Age Communications

Marketing, research and support. NAC is a world-class project management and consulting firm that solves complex problems through project-based solutions.NAC helps companies rid themselves of critical yet cumbersome responsibilities. We offer premium support in back-office administration,

Small Business Marketing Workshop

by brad howard @ Marketing Agency Louisville Kentucky

Please join us on September 18th for the Go Fetch Marketing Workshop You will learn the answers to these ten marketing  questions and lots more. How do I incorporate social media (Facebook, Twitter, Linked In, and Pinterest) into my business and how important is it? Should I revamp my current website or build a new one?

The post Small Business Marketing Workshop appeared first on Marketing Agency Louisville Kentucky.

3 Resources to Help You Calculate Competitive Compensation for Your Next Marketing Executive

by Mark Miller @

In our 20+ years matching top marketing professionals with open job opportunities, we’ve found that most of them aren’t motivated primarily by money–other factors like growth potential, responsibilities, and who they get to work with tend to rank higher. That said, elite marketers haven’t worked so hard through their careers to do it for free. […]

Tips for Non-Tech People Working with Developers

by storybook @ Blackstone Media

A large-scale web project can make even the most confident and capable marketers feel a bit uneasy, particularly if you’re working with an outside vendor or new agency. You’ll be introduced to agency leadership, account managers, creatives, designers, content specialists and of course, developers — all of which play critical roles in the success of […]

The post Tips for Non-Tech People Working with Developers appeared first on Blackstone Media.

Launch of 2013 with Latest Search Engine Market Shares

by @ Louisville Web Design News | Logic Media

Based on the latest Compete, seoMOZ, Nielsen-Net and Alexa search engine traffic analysis, Google yet again has a slight gain in market share on both national and global levels, while Bing’s market share increased slightly at the expense of Yahoo’s loss.

Here is the summary of the United States Search Engine market share and its change from one year ago:

  • Google – 86.3% - increase of .03%
  • Bing – 7.3% - increase of 2.15%
  • Yahoo – 3.1% - decrease of 5.13%
  • Facebook – 1.4% - decrease of .18%
  • Ask.com – .08% - almost no change

What is interesting to notice is that Bing experienced an increase in traffic and Yahoo took a significant hit. With attempts to compete in the search engine market share war, it looks like Bing’s marketing efforts with their “Challenge” campaign might have had a positive outcome toward their market share gain.

Another interesting observation is the decrease of Facebook’s market share over the year. Despite their attempt to compete for search engine revenue dollars and all the hoopla of them going public, one would think Facebook would be able to gain a bit of market share over the year, not loose it.

From the business marketing stand point on search engines, yet again these numbers reinforce the importance of being optimized for and on Google, and making sure to at least cover all the important bases with the other search engines.

If the predicted trend continues year after year, Google will continuing to monopolize the search engine market share with the likely outcome of completely pushing the others out of the game. Unless Yahoo and Ask.com wake up one morning with an epiphany, their existence in the search engine world will soon vanish.

Marketing Project Manager – Atlanta, GA

by Mark Miller @

MarketPro is seeking a Marketing Project Manager in Atlanta, GA who will be responsible for leading business efforts for tactical and strategic projects for the enhancement of Client’s website, mobile, digital and self-service products. In this marketing staffing role, you will develop subject-matter expertise as a product owner and create business requirements for new product […]

Microsoft Ends Windows XP Support

by @ Louisville Web Design News | Logic Media

April 8, 2014 marked the end of an era. Microsoft officially dropped support for Windows XP, the venerable operating system that has powered PCs for twelve years.

At its debut, and through much of its life, XP was seen by many as the pinnacle of PC uniformity, with it's quick adoption and near total market saturation. Even microsoft's own attempt to unseat it, Windows Vista, didn't make a dent in the install base. Only after the releases of Windows 7, Windows 8, and Windows 8.1 did they move to discontinue support.

This doesn't mean that XP is going away any time soon. Reports show that as many as one out of three computers worldwide still use XP today. Large companies, especially those in regulated industries such as hospitals and insurance companies, are notoriously slow at updating unless forced to. Since dropping support means that Microsoft will no longer offer security patches, this may be the nudge they would for much needed update.

Still, most see this move as a good thing. Windows XP was limited to Internet Explorer 8, and could not be upgraded to IE9. With any luck, this will reduce the IE8-and-lower browser share even more, making web designers around the world very happy.

The Essentials to Building Your Brand on Social Media | Opportunity Knocks

by eric@egunderson.com @ Gunderson Marketing

The Essentials to Building Your Brand on Social Media September 4, 2017 By Adam Richards Social media presence has become fundamental to the existence of commercial entities across the globe. The modern day internet user spends a considerable amount of time on social networks and businesses have to find ways to reach these different audiences. It is not […]

The post The Essentials to Building Your Brand on Social Media | Opportunity Knocks appeared first on Gunderson Marketing.

The Marketing Squad

The Marketing Squad


The Marketing Squad

Marketing agency specializing in digital marketing strategies with a focus on inbound lead generation.

Superbowl 2014 Commercials - Hits and Misses

by @ Louisville Web Design News | Logic Media

Each year, super bowl commercials are full of hits and misses, with occasional backfires and controversy pushed to the limits. This year, Coca Cola got its share of criticism for their “America the Beautiful” ad. Maserati kind of blew it with their “being different” ad. I’m not sure that’s the angle they should have played considering it’s hard not to know you’re different when your car starts at over $100,000. But, of course, in the long run, what is 4 million dollars to a company with 634 million dollars in yearly revenue.

But without spending too much time criticizing the bad ads, let’s talk about the good ones. Doritos hit the jackpot by utilizing their super bowl spot to the fullest, as true marketing geniuses evolving their entire marketing campaign around the idea of the ads themselves. Unlike most companies who spend millions of dollars making their ads themselves and then purchasing the 30 sec spots, the Doritos marketing team took the bull by the horns and made their 4 million dollar investment go all the way instead of just hoping that the purchase would create enough attention to justify the expenditure.

Starting in 2006, the Doritos marketing team started an ingenious social media marketing push by setting up a content for fans to submit their super bowl ads, with this year’s final pick earning one million dollars. Each year the company’s contest receives thousands of entries and a slew of visitors drawn to the website to cast their votes for the winning ad.

This year’s winning ad, called “Time Machine”, features a perfect trifecta of successful advertising, including a cute kid, a cute dog and a enticing plot all cleverly revolving around the love for Doritos. Even the runner up ad called “Cowboy Kid” didn’t stray far from the wining ad concept by also featuring a cute kid, a dog, and their love for Doritos.

Despite the always-rising prices for the 30 second Super Bowl spots, the demand never seems in short supply, and as usual carry a hoopla of post game analysis and brand building. Of course, that might be enough for some companies, but more agencies should take a lesson from the Doritos handbook and stretch their 4 million dollar investment even further by properly build their marketing campaigns around the brand and the ad spots, involving their brand’s loyal fans, utilizing social media channels and generating organic hoopla to promote their brand.

Advantages and Cost Savings of Custom Web Design

by @ Louisville Web Design News | Logic Media

At Logic Media, we believe that the ability to have a professional website that is directly tailored to each client's unique online needs is a necessity in our business. Therefore, about 7 years back, we decided to only offer our clients truly custom web design services. And when we say “custom”, we truly mean custom.

Back in 2003 when we first started designing client websites, we began by utilizing widely available open source CMS software to run the back end of our client websites, as many other web design companies still do today. However, with years of experience and having an extensive background in software design and development, we decided to go down the path of building our own custom back end CMS to allow our clients to have full control of their website without relying on unstable, third party software.

Custom web design is significantly different from cookie-cutter template design because it gives our clients the competitive edge they need to stand out from their competition in the marketplace and present a better appearance with their website’s digital storefront. Instead of spending the same amount of money on a Wordpress website layout only to find yourself trying to adapt the generic template layout to fit your specific business, we recommend creating a website that is tailored to your exact specifications, doesn’t look like anyone else’s site, and the best part of all is that it costs you less than what most charge for a “customized Wordpress template site” that is basically a pre-bought template layout with your logo.

Why is Custom Website Design Better

The Takeaway

Despite the common opinion that custom web design costs more when compared to cookie-cutter template Wordpress sites, our custom designs not only cost less from the start, but continue to cost less to maintain over the lifespan of the website. The best part is that our custom sites actually deliver exactly what our clients are looking for, instead of trying to reshape their business into someone else's template.

  • The Amazing Look and Professional Feel

    After getting a thorough understanding of our client's business needs and marketing goals, our custom web design approach allows us to plan, design and develop a website that is professional, beautiful, functional and allows you to put your business's best foot forward, gaining you a competitive edge among your competition.
  • Customized to Your Exact Specifications

    Unlike other out-of-the-box, cookie-cutter template designs, a custom design allows the website to take on it’s own independent, superior, high-end feel without any constraints. It therefore becomes an exact fit for the true needs of our customers, unlike any template design layout.
  • Designed for the Future

    The nature of custom web development allows our clients the capability to grow their website's size and features into the future without having to go through numerous redesign phases and additional costs associated with redesigns. Any custom or non-standard features in other CMSs require the integration of plugins or modules, which frequently expose the entire site to being hacked. Also, a full CMS update, required to stay ahead of website attacks, may or may not be compatible with different plugins or templates.
  • Fully Controllable with a Content Management System

    All of our custom websites sit on an easy to use Content Management Systems that allows our clients to have full control of their website without having to depend on any unreliable, third party content management software. Due to the high-profile nature of many other CMSs, there are new attacks and exploits for them found every week, requiring time consuming and complicated patching to the CMS and plugins. Our CMS has a spotless track record, and all clients receive new features as they are rolled out.

How often should I redesign my website?

by Kenny Marcum @ 301 Interactive Marketing

How often should I redesign my website?  This question is one that we get asked on a pretty regular basis. While there is no text book answer and every web designer has a different opinion on the topic, here is what we think: In our opinion an overhaul of your website needs to happen every

The post How often should I redesign my website? appeared first on 301 Interactive Marketing.

Value in Video- How to Incorporate Videos Into Your Social Media Even When You Hate the Camera

by kristylowery @ Digital Tulip

So we all know that video’s are a hit on social media. Maybe you’re not a fan of appearing on camera but really want to use video as a marketing tool. We’re going to give you a couple of helpful tips to do just that! 1. Figure out what story you want to tell to your audience and what kind of video would be best to do so. A basic video explaining what you do is a good idea, especially if you’re a new business. You can tell the story behind the camera or have someone else do so if…

Hatfield Media - Louisville Marketing & Web Design Agency

Hatfield Media - Louisville Marketing & Web Design Agency


Hatfield Media

Marketing agency based in Louisville Kentucky, specializing in video production, webcasting, website design and search engine optimization (SEO)!

The Force that is Amazon

by @ Louisville Web Design News | Logic Media

From its humble beginnings in the garage of a Silicon Valley home as one of the first online book sellers in 1995 to what is today considered the fourth most valuable company in the world, Amazon is now competing with the Apple, Alphabet and Microsoft's of the world and now ranks higher than Berkshire Hathaway.

In addition to completely overtaking the online book sales/reading market by storm by taking over the traditional reading model, Amazon has also overtaken the brick and mortar retail market, causing giants such as Walmart, Costco and Target to continually loose huge chunks of market share to Amazon's easy online shopping and Prime shipping model. Amazon is also leading the way in world of online video streaming for movies and TV shows, and online web services for server rentals and content delivery.

Over the years, Amazon has come to own or strategically purchase a wide range of companies that not only help support Amazon's existing business model but help Jeff Bezos expand its brand into other categories, positioning them as a giant force of technology, power, and money.

Here are just some of the companies and properties owned by the giant, without even looking into the sheer power behind each one: Amazon Drive, Amazon Fresh, Audible, Diapers.com, Junglee.com, Wag.com, 6pm, AmazonGlobal, BeautyBar.com, DPReview, Warehouse Deals, AbeBooks, Home Services, Book Depository, East Dane, Prime Now, Wisper Cast, ACX, Amazon Inspire, Casa.com, Fabric.com, Shopbop, Woot!, Alexa, Amazon Video Direct, ComiXology, Goodreads, Soap.com, Yoyo.com, Amazon Business, Amazon Web Services, CreateSpace, IMDb, TenMarks.com, and Zappos. At Logic Media, we use Amazon Web Services as some of our infrastructure, as does a large portion of successful startup and established companies.

Besides running the Amazing set of companies under the Amazon umbrella, Jeff Bezos also runs and manages the Washington Post newspaper, the Blue Origin private space exploration company as well as being an investor in Uber, Airbnb and many other successful companies and business endeavors.

It would be hard to image what a world would look like without the existence of Amazon and all it's sub companies. Jeff Bezos' visions and plans definitely make our world easier to live in and manage day to day, whether it's through online book reading, eliminating time wasteful trips to the retail stores or purchasing online business services from Amazon Web Services. The only question remains, what else does the Amazon have in store to make our lives easier and more efficient.

Top Online Display Marketing Tips

by Russells Group @ Russell's Group

Top online display marketing ads are banner ads that contain text. They can be a combination of text and images. Following are some display marketing tips that will help you get more from your online display ads marketing budget. Drilling down the wants and needs of the target market: Before […]

The post Top Online Display Marketing Tips appeared first on Russell's Group.

4 Ways Insights Lead To Click-Worthy Content

by Jayne Myers @ Power Agency

At Power, we love to immerse ourselves in the world of home products. We’re research, data and trend junkies, constantly searching for indicators on what motivates homeowners to make a purchase. Each clue helps guide our creative hand and tactical approach. Take, for example, the bathroom sink. Our initial research revealed five factors often play...

The post 4 Ways Insights Lead To Click-Worthy Content appeared first on Power Agency.

Have You Seen This Yet – EP 16

by Kara DeLost @ Power Agency

The post Have You Seen This Yet – EP 16 appeared first on Power Agency.

Television / TV / Movie Marketing Companies in Louisville, Kentucky

Television / TV / Movie Marketing Companies in Louisville, Kentucky


ProductionHUB.com

Production guide and directory with crew, equipment, digital media, pre-production, post production, production support and talent services. Search, get listed, or request production services.

Why Your Business Needs a Blog

by @ Louisville Web Design News | Logic Media

It seems like everyone has a blog. No matter what an individual’s interest might be, there are certainly at least a few blogs out there talking about it. If you have been thinking whether you should start a blog, the answer is YES!

A properly ran blog can serve as a very powerful marketing tool. Establishing a dedicated company blog can serve multiple purposes--not only can it act as a way to communicate news and events about your company or associations, but it can also serve as a powerful public relations mechanism. Custom blogs provide an effective and easy way to communicate with your current and potential clients, build relationships and promote your business in general.

Building brand equity is extremely important for all businesses. Running a blog is an effective and inexpensive way to market your company, boost your brand equity and increase your company’s general awareness. Using a blog as public relations tool allows you to control your company’s image, perception and message in the market place.

At last, blogs act as a very powerful tool in the search engine optimization world. Because search engines like Google, Yahoo and Bing index blog articles for relevant content, a blog can easily increase your company’s overall online exposure and website rankings, in turn resulting in higher online lead generation.

Very few respond to my email, social, or marketing campaigns. What’s going on?

by Brad Gaines @ Reset Strategies

Have you ever dropped some ketchup or food on your pants or shirt & then tried to avoid people all day in fear that they would notice? If so, you’ve demonstrated the power of the “spotlight effect”; a social phenomenon that allows you to believe people are paying more attention to you than actually are.…

The post Very few respond to my email, social, or marketing campaigns. What’s going on? appeared first on Reset Strategies.

Web Design with Content Management

by @ Louisville Web Design News | Logic Media

In my previous article, I introduced two website design options available to business owners that are first starting to shop for web design, and identified how the features and compromises of each fit with their unique business needs.

After identifying whether or not a custom website or a template layout best meets your business needs, the next factor to consider is the need for a content management system. A Content management system, or CMS allows website owners to easily update their own website, while providing a powerful framework for advanced website features such as online calendars, photo galleries, e-commerce, newsletters and other elements.

In order to determine whether or not a CMS would benefit your business, it is important to consider the nature of your business and ask yourself the following questions:

  • Is the nature of my business such that the content on the website will change frequently?
  • Is your business “program driven” to where an updatable calendar of events would make your website more useful or attractive?
  • Does your business sell products or services online? Would an e-commerce shopping cart benefit your visitors?
  • Is your marketing plan to run various business promotions via an online newsletter distribution system?
  • Is the nature of your business such that a custom, easy to update photo gallery would be a useful feature for your website?

If you have answered yes to any of the above questions, then a website driven by a content management system is the right fit for your business. A CMS gives business owners full control of their website and makes the website more relevant to the end users with up to date, useful information. At the same time, this keeps website owner’s maintenance cost lower by allowing them to control and edit their own content without per-hour or per-update costs.

At Logic Media, we understand that empowering our clients to update and change their own website content is a basic requirement in the modern online marketing age. Contact us today to schedule a complimentary demonstration of our custom designed content management system and see how it would benefit your business needs and simplify your online experience.

Quantum Celebrates Two Decades in Advertising

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Yep, you read that right. 2014 marks our platinum anniversary, can you believe it? And it all began with a dream and a sub-subleased space on the fourteenth floor of the Citizen’s Plaza building… In 1994, Jim Miller, Patty Marguet and Linda Schuster left their jobs at prominent Louisville agencies to start their own company. Their vision was to create a different kind of advertising firm, focused on respect for clients, integrity of work, and quality of life for its employees. Originally the three owners made up the entire creative and account services staff. Oh, and there was Sydney, the Australian cattle dog. She helped tear up the delivery boxes for trash day. Over the next few years Quantum’s client list and staff continued to grow until a new workspace was in order. So in 1997 they moved to the office that many of our clients will remember fondly, on West Main Street, right next to the Slugger Museum and above Kentucky Mirror & Plate Glass Company. But after 12 years of downtown parking hassles and the occasional raccoon infestation (ask us about that one some time!), the Q moved to Story Avenue, where we currently reside. And all these twenty […]

The post Quantum Celebrates Two Decades
in Advertising
appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Full Agenda for Digital Crossroads Now Available

by JasonFalls @ Louisville Digital Association

Digital Crossroads is one month away and we are proud to announce the full agenda is now available. From inspiration for design to multicultural marketing and from marketing on Instagram to lead-generation strategy and everything in between, there’s a cornucopia of exciting sessions at this year’s conference. In addition to the speakers and topics already […]

The post Full Agenda for Digital Crossroads Now Available appeared first on Louisville Digital Association.

8TIPS for your 2017 eCommerce Marketing Plan

by Russells Group @ Russell's Group

An Effective Digital Marketing Plan is Vital to your business’ success and can be the difference between a thriving, profitable business and one that is struggling!   A well-written, comprehensive digital marketing plan is fundamental because it describes how you plan to attract and retain customers, how you will compete, and […]

The post 8TIPS for your 2017 eCommerce Marketing Plan appeared first on Russell's Group.

The Marketing Squad Is Out of Hibernation Just In Time For Spring

by Bryce Raley @ The Marketing Squad

We shut down the ole marketing engine a few months back. We posted about going black with our marketing back in the dead of winter. We had several good reasons. At the time, we were working nomadically in between our old office and our new one. We knew we’d be moving offices before March (almost […]

The post The Marketing Squad Is Out of Hibernation Just In Time For Spring appeared first on The Marketing Squad.

El Toro Recognized as Best Place to Work in Greater Louisville

by Kramer Caswell @ El Toro

El Toro was once again recognized by Louisville Business First as one of the Best Places to Work in Greater Louisville! The business publication based the awards on a series of surveys collected from employees. We’re grateful that it’s our third time on the list. This year we earned the accolades for companies with 25 - 99 employees. Below is an excerpt of the article with El Toro CEO, Stacy Griggs. The full piece is...

The post El Toro Recognized as Best Place to Work in Greater Louisville appeared first on El Toro.

How to Target 6 Online Shopper Personalities

by Jill Estep @ Sheehy

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? As more consumers shop from behind digital screens instead of in-store, identifying your customer base can be tricky. Liraz Margalit, customer experience psychologist at ClickTale, believes knowing who your customers are and targeting the right audience can […]

The post How to Target 6 Online Shopper Personalities appeared first on Sheehy.

What Businesses Can Learn from March Madness

by New West @ New West Agency

The year is flying by here at New West! First, there was the Super Bowl, and now we’re headed into March Madness! Both the Super Bowl and March Madness create a lot of buzz this time of year; but how is this buzz created? Well, since the Super Bowl has come and gone, let’s talk March Madness! […]

The post What Businesses Can Learn from March Madness appeared first on New West Agency.

Fall in Love with Promotional Products

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)… [Read More]

The post Fall in Love with Promotional Products appeared first on Allegra Marketing Services, Louisville, KY.

Marketing wins and misses at Homearama ’17

by Kelley Kerger @ Power Agency

Marketing at consumer-targeted home shows can be a challenge for installed home products that are naked to the consumer eye, behind the walls or simply taken for granted. How can brands and dealers did take advantage of this consumer marketing opportunity?

The post Marketing wins and misses at Homearama ’17 appeared first on Power Agency.

Mix up some delicious drinks using Ballotin Chocolate Whiskey

by Erin @ in.Mode Marketing

Chocolate plus whiskey. What could be a more winning combination? Ballotin Chocolate Whiskey has got you covered. Try out these tasty recipes using Ballotin Chocolate Whiskey: Ballotin Whiskey Kiss: 1 oz Ballotin Chocolate Whiskey – Favorite Flavor One splash Grenadine 3 oz Prosecco 1. Stir 1 oz Ballotin Chocolate Whiskey and a splash of Grenadine […]

The post Mix up some delicious drinks using Ballotin Chocolate Whiskey appeared first on in.Mode Marketing.

How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine

by DPadmin @ Guardian Owl Digital Boutique

By thinking like a search engine marketer, you just might discover a powerful new marketing channel. Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it’s growing at a rate that’s doubling […]

The post How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine appeared first on Guardian Owl Digital Boutique.

AI for Milking Cows: How Automation Opens Up Possibilities

by Kevin Hyde @ Capture Higher Ed

Thom Golden, senior vice president of data science at Capture Higher Ed, recently took his family to Chaney’s Dairy Barn in Bowling Green, Ky. The experience left him with more than just some premium homemade ice cream and an afternoon of fun in the country. He was able to see firsthand how Artificial Intelligence (AI) […]

The post AI for Milking Cows: How Automation Opens Up Possibilities appeared first on Capture Higher Ed.

Super Bowl Advertising

by @ Louisville Web Design News | Logic Media

Now that we’ve had a chance to experience the most anticipated day in advertising industry, the day for the “clever” television commercial during the super bowl, it’s time to reflect. To an everyday audience at home, the day after the super bowl is spent discussing the $3.01 million dollar, 30 second spots from the perspective of good or bad, funny or stupid. But in the eyes of an advertiser, it’s all about the effectiveness factor or the “buzz factor”.

The more time you and your co-workers spend in the break room or at the conference table discussing what a commercial said or did, the more effective the marketing dollars spend on super bowl become. Just as an example, next time someone starts talking to you about going out for breakfast, my bets are IHOP would not be the only restaurant option on your mind. After bombarding our minds with the skillfully designed white chickens, Denny’s has automatically increased their brand awareness in the marketplace, despite what your thoughts were prior to the super bowl ads.

Just like I mentioned in my previous blog article, building brand awareness and brand equity is extremely important, especially if your company is loosing market share. The Super Bowl advertising frenzy has proven to be extremely effective over the years. In 2009, NBC network sold out all of its available advertising spots for record revenue sales of $2,600,000. Lots of companies take the super bowl as an opportunity to launch a new advertising campaign or further extend their existing advertising efforts, and the last 43 years of super bowl advertising has been a perfect opportunity to do that.

Placing advertiser’s dollars into the most anticipated day in advertising is a smart and effective move on any company’s behalf. Of course, the drawback is not everyone has a $3 million dollar advertising budget for super bowl spots.

My History Month

by New West @ New West Agency

After years of celebrating Black History Week and pressing for more observance of the contributions African Americans have made to history, and in celebration of our bicentennial in 1976, President Gerald Ford officially recognized Black History Month. While this was a major step towards equality, it is also a glaring indictment on American culture and […]

The post My History Month appeared first on New West Agency.

Strategic Communications

by Hatfield Media @ Hatfield Media

Strategic Communications is a provider of technology services to US Government and Commercial verticals.  Headquartered in Louisville, KY, Strategic services clients of all sizes across the United States by providing a variety of IT products and services including infrastructure, communications ...

Read More

The post Strategic Communications appeared first on Hatfield Media.

Pokemon Go- The Marketing Potential Within

by kristylowery @ Digital Tulip

So you’ve probably seen people shuffling around furiously over the past week and a half, swiping at their phones and you’re just sitting there like “What’s going on, what do they know that I don’t?”  For those not yet in the know, never fear, here’s the long story- somewhat short. Pokemon Go uses your phone’s GPS and camera to turn the real world into an “augmented reality” game. Essentially our world becomes a massive hunting ground for the iconic creatures, but also transforms local landmarks and businesses into Pokestops and Pokemon Gyms, which are hot spots where you can collect…

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail… [Read More]

The post 3 Ways to Build the Perfect List for Your Next Direct Mail Campaign appeared first on Allegra Marketing Services, Louisville, KY.

SEO Louisville, KY, Local, Web Design, Internet Marketing Services

SEO Louisville, KY, Local, Web Design, Internet Marketing Services


One Thing Marketing Louisville, KY

Louisville, KY SEO, web design, & internet marketing services for local businesses. Get found by local customers searching for your services by improving your company’s online visibility.

Why El Toro Chooses An Open Office Space

by Kramer Caswell @ El Toro

El Toro has been featured time and time again as having one of the coolest office spaces in Louisville. To us, it’s no surprise, given that’s what the office was designed to be-- open, collaborative, and fun. Newcomers are impressed by the motorcycles, sports team regalia, bourbon, and our open workspace in which employees work at long, joint tables. However, there’s been plenty of hate lobbed at collaborative workspaces like El Toro’s. Critics argue it’s...

The post Why El Toro Chooses An Open Office Space appeared first on El Toro.

Relevant Content

by SEODESIGN @ SEO Design Company

What seems to be the most important thing today in search engine optimization? Content! From my experience the search engines are out there crawling websites trying to find what people are looking for. Yeah, there might be a couple of tricks, techniques and secret formulas, but more and more those are going by the wayside. […]

The post Relevant Content appeared first on SEO Design Company.

Top Ten Internet and Social Media Tips for Small Businesses

by jennifer griffin @ Marketing Agency Louisville Kentucky

  I recently gave a presentation to a group of small business owners from the NEW (Network of Entrepreneurial Women) group.  I created the graphic above to correspond to the "Top Ten Internet and Social Media Tips for Small Businesses".  Because some women in the group were just starting out and some were already further

The post Top Ten Internet and Social Media Tips for Small Businesses appeared first on Marketing Agency Louisville Kentucky.

Website Home Page Elements Part 2: Addressing Different Types of Users

by @ Louisville Web Design News | Logic Media

In our previous blog posts about proper home page web design, we touched on the key elements that are necessary for the proper design and development of your website's home page. Because your home page is your company's face on the Internet it should capture the visitor's attention with an amazing design, as well as communicate certain necessary elements about your business. These elements include:

  • Identification of Your Business and/or Brand
  • Presentation of Company Contact Information
  • Quick Overview of Company Services and/or Products
  • Call for Action Features

In this article, we will continue to expand on the necessary element of web design, and also focus on the elements of home page content that are necessary for proper presentation and identification of your company, your brand and your services.

Generally speaking, your website will draw two types of visitors. Those who already know your business, have dealt with your company before, or are returning users to your website. The other group is users who have never been to your website before, and who are not familiar with your company name, logo, set of services, products or carried brands. To this set of customers, your business is an unknown entity.

In order to address the two types of users, your site should strike a perfect balance between addressing the needs of both. Making it easy for the returning user to navigate your site to desired page location and feature, as well as capturing the attention of the new user, introducing your company to them, while at the same time making it easy to reach any necessary pages of your website.

Striking this perfect balance can be difficult, especially if the goal of returning users to your website is significantly different from the goal of the new users. For example, returning users might need an easy way to access and manage their user account through a log in interface, schedule or follow up on services, or get in touch with someone at the company. While the goal for new users could consist of learning more about your company in general, getting introduced to your company's line of services, product and/or brands and eventually establishing contact for a desired conversion.

Identifying your company's two user types and their own individual goals is the key to better conversion rates. When starting your web design and development project and determining your home page details, ask yourself:

  • What are the two or more type of users who will visit my website?
  • What should my website try to accomplish based on the two identified user types?
  • What are possible goals of the different users who visit your website?
  • What features and design elements should your website have in order to accomplish these goals?

If you have questions, or not sure how to apply this concept to your design project, get in touch with us. We'll can help.

Level 12

by Hatfield Media @ Hatfield Media

Level 12 is a custom software development company based in Jeffersonville Indiana.  Hatfield Media was tasked with creating an animated video highlighting the workflow and value proposition of Level 12’s agile software development.  Randy Syring, Chief Executive Developer for Level ...

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The post Level 12 appeared first on Hatfield Media.

Cat Videos and Marketing

by @ Louisville Web Design News | Logic Media

Ahh, cat videos--known and loved by all. Besides the general knowledge of the huge popularity of cat video views, the sheer numbers behind the phenomenon are staggering.

In addition to having a very long list of cat-related search terms, Funny Cat Videos is leading the number of searches by a huge margin.

  • On average 7,179,710 searches are performed each month worldwide
  • 2,424,475 of those searches are done in the US – Over a third
  • 1,012,080 of those searches are done in UK
  • 55% of those searches are done on standard browsing devices such as desktop computers
  • 31% of searches come from mobile devices and remaining 13% from tablets

With so much human eyeball traffic being dedicated to entertaining cat videos, smart marketers are savvy enough to use the trend to their advantage. Over the last month, GMC has been running YouTube ads before top played funny cat video search results, targeting and designing their ad for the proper audience.

YouTube ads longer than 14 seconds can be skipped after the first five seconds, but designing an ad good enough to capture the audience and keep them from not skipping the ad is tricky. GMC’s marketing team has hit the spot with their cute cat video commercial advertising their new line of vehicles and did so by capturing their audiences attention all the way to the end of the ad.

Our family, with two animal-loving children, is fascinated with cute cat videos along with the rest of America. We find ourselves watching cute funny cat videos non-stop all hours of the day. Unlike all the other commercials that go skipped, the GMC cute cat video is watched over and over, and in fact is sought after as a treat.

YouTube advertising might still be considered a new concept to some marketers, but with a staggering number of users now using YouTube as their primary video viewing platform instead of regular television, marketers should take note of the change, take some lessons from GMC’s marketing department, and get creative.

Over the next decade, “traditional” marketing channels such as television or radio ads, direct mail, or print will reach less and less individuals. YouTube is the platform that has drawn in audiences of all ages, especially the younger population, and captures their “undivided” attention all day long. A phenomenon like that should not go unnoticed.

Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

You likely don’t have time to sift through the inner workings of the Web searching for the most relevant digital marketing news. That’s fine, you don’t need to do that. Luckily, we’ve compiled seven articles throughout the last couple weeks that grabbed our attention. Check them out. SEO/SEM 5 Ways to Increase Local Online Exposure As local search continues to factor in to the decision-making process of consumers and inevitably plays a part in deciding which...

The post Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

Reset Strategies - Growth Without Advertising - Louisville, KY

Reset Strategies - Growth Without Advertising - Louisville, KY


Reset Strategies

Reset Strategies will grow your business. We identify where you are losing revenue and provide solutions for growing without spending more on advertising.

Examine the Old and Plan for the New

by kristylowery @ Digital Tulip

As we approach a brand new calendar year, it’s beneficial to set aside time to examine what has worked for us personally in 2016 and what we can do to better ourselves in 2017. This type of examination holds many benefits for a business as well. As you examine your company’s social media/digital marketing plan for the new year, delve into the analytics to see what’s worked and what has not. For example: Facebook provides extremely detailed analytics. You are able to access metrics that show the Actions on Page (the number of times people have clicked a call to…

You are NOT a Graphic Designer so quit trying to be one!

by jennifer griffin @ Marketing Agency Louisville Kentucky

My workload keeps piling up today which means I really should be working on client projects right now, but I had to stop and write this blog post ASAP because I can't take it anymore. I have to stand on my soapbox and scream out to all small business owners something very important.  Here it

The post You are NOT a Graphic Designer so quit trying to be one! appeared first on Marketing Agency Louisville Kentucky.

8 Things Every Business Needs To Know About SEO | HuffPost

by eric@egunderson.com @ Gunderson Marketing

Having an online presence in the present digital world is very important for any business. This is because the internet is currently considered as one of the reliable sources of income for businesses, individuals and organizations across the world. SEO is actually an aspect of business that is quite popular since brands are working harder […]

The post 8 Things Every Business Needs To Know About SEO | HuffPost appeared first on Gunderson Marketing.

The Grandest Stand

by RunSwitch PR @ RunSwitch PR

The Grandest Stand By: Scott Jennings Kentucky Secretary of State Alison Grimes has managed to again find her way into the national news, leading a stampede of state election officials competing for the title of “pithiest cliché” as they reject, to varying degrees, President Donald Trump’s Advisory Commission on Electoral Integrity’s request for information. Elated…

Read More →

The post The Grandest Stand appeared first on RunSwitch PR.

The Millennial Age

by New West @ New West Agency

Advertising to Millennials, the generation born between 1980s and early 2000, is not the same as advertising to Baby Boomers, the generation born between 1946 and 1964. According to recent studies, Millennials seek out brands that support and align with their values. In addition, Millennials also want to create a personal connection with the brand. […]

The post The Millennial Age appeared first on New West Agency.

3 Google Analytics Illustrate User Flow

by Media Venue @ Media Venue

Popular questions we get from clients are “Where should I spend my time/money online?” The next question then, “How do we know what works?” At Media Venue, this is where we go to the data. Every company website should have access to Google Analytics, you...

The post 3 Google Analytics Illustrate User Flow appeared first on Media Venue.

Case Study: Reverse Append

by Kramer Caswell @ El Toro

The Customer A high-end upholstery company produces innovative products for the luxurious hospitality, aviation, and residential interior design industries but also offers a collection of beautiful and timeless consumer products. Sold at fine retailers across the country and online, this collection, just like their many offerings, is constantly evolving. The Challenge Much like several retailers, the holiday season garners peak website traffic. However, in previous seasons, online sales weren’t as strong as the traffic alone...

The post Case Study: Reverse Append appeared first on El Toro.

Public Art Makes Everything Better

by Jason Clark @ VIA Studio

First thing’s first. I’ve got skin in the game. I love art, in all it’s myriad forms. I consume art voraciously. Our company survives and thrives by creating beautiful things. (Is design also art? Let’s save that for another post.) … See The Rest

The post Public Art Makes Everything Better appeared first on VIA Studio.

P3 Kentucky Adds Industry Leaders to Infrastructure Discussion

by C2 Staff @ C2 Strategic Communications

C2 Strategic Communications launched P3 Kentucky in late May 2017, hoping to facilitate an ongoing discussion about infrastructure development and the role public-private partnerships can play in supporting growth across the Commonwealth. With founding partners like the Kentucky Chamber of Commerce, the Kentucky League of Cities, Kentuckians for Better Transportation and the Kentucky Association of […]

The post

P3 Kentucky Adds Industry Leaders to Infrastructure Discussion

appeared first on C2 Strategic Communications.

Moving well ranked pages

by SEODESIGN @ SEO Design Company

If you have  just redesigned some pages on your site and the pages have high search engine rankings that you don’t want to lose, you need to  safely redirect web site traffic from your old pages to the new pages without losing your rankings.  You do this by using a ” 301 redirect ” What is 301 redirect? 301 […]

The post Moving well ranked pages appeared first on SEO Design Company.

How We Build Strong Agency-Client Relationships

by c360 @ Current360

How Rebranding Can Help You Expand Your Audience and Marketing Capabilities

by storybook @ Blackstone Media

In the age of online marketing and constant digital advancements in the business world, it can be easy to feel out of touch with your expanding audience. However, expanding your brand and building brand awareness among newer generations is easier than you might think. Effective online marketing, SEO, and strong web design are all important […]

The post How Rebranding Can Help You Expand Your Audience and Marketing Capabilities appeared first on Blackstone Media.

What Is Yahoo Today?

by @ Louisville Web Design News | Logic Media

Many years ago, Yahoo was a popular website to visit, together with Netscape, AOL and others that now have gone by the wayside. Today, believe it or not, Netscape still exists, although it is now owned by AOL, and both of the companies are still “functional” on the web. AOL still carries some weight on search engine markets share (a whopping 1%) and Netscape is still providing news, email and “internet” services. But unlike AOL and Netscape, somehow Yahoo is still holding on to their 12% share of search engine volume and continues to be the 5th most visited website on the web, drawing millions of individuals each day to visit their website and brought in almost 5 billion dollars in revenue last year.

But what is Yahoo today? Besides providing email services and news, Yahoo has a slew of other properties that make up it’s portfolio. You may know about Tumblr and Flickr, but here is a list of some of the other companies under their umbrella: Yahoo Adverting, Yahoo Answers, Yahoo Auto, Yahoo Developer Network, Yahoo Finance, Yahoo GeoPlanet, Yahoo Groups, Yahoo Homes, Yahoo Mail, Yahoo Messenger, Yahoo Mobile, Yahoo Movie, Yahoo Music, Yahoo News, Yahoo Originals, Yahoo Parental Controls, Yahoo Research, Yahoo Search, Yahoo Search Marketing, Yahoo Security Center, Yahoo Shopping, Yahoo Travel, Yahoo TV.

How well can Yahoo run with so many branches of their business and companies under their belt? Not well. The company had one the worst years in its history and shows continual decreased profits and market share. Marissa Mayer has continually come under fire as an unqualified CEO, with excessive spending, an unorganized company strategy and a lack of leadership skills. However, when Mayer took over the company, it was already on deep downhill slide, and it’s unclear how much of company’s failure can be attributed to her lack of leadership and mismanagement.

Investors of the company are still hopping for a positive return and a turnaround on their dollars with hopes of Yahoo receiving new financially charged investors or the announcement of a sale of one or more of Yahoo sub companies.

Facebook and Instagram Ads, Part 2: Words, CTAs and Smiles

by Kevin Hyde @ Capture Higher Ed

In a recent blog post, I discussed a Capture Higher Ed specialty — retargeting on Facebook and Instagram — and how the ad copy should attempt to sell the “click-through” not the product or service. Let’s pick back up with the conversation by looking at popular words to use in these social media ads. We […]

The post Facebook and Instagram Ads, Part 2: Words, CTAs and Smiles appeared first on Capture Higher Ed.

Welcome to The Squad Michalah!

by squadmarketing @ The Marketing Squad

In just a few short weeks, The Squad has experienced a lot of growth. We’ve brought three new members to our team, and already we are seeing great things as our team expands! Over the next couple weeks we’ll introduce you to our new team members, Michalah Hopper, Glenn Herrera, and Matt Bitley. Michalah joins […]

The post Welcome to The Squad Michalah! appeared first on The Marketing Squad.

How Important Is Your Internal Linking Strategy for SEO?

by eric@egunderson.com @ Gunderson Marketing

In SEO, the two most important broad strategic realms are, arguably, on-site content development and link building. On-site content development gives you the opportunity to optimize the pages of your site for specific keywords and boost your relevance to your target audience. Building links, on the other hand, passes authority to your site so you’re perceived to […]

The post How Important Is Your Internal Linking Strategy for SEO? appeared first on Gunderson Marketing.

Boutique vs Big Name: Tips for Choosing the Right Marketing Executive Search Partner

by Mark Miller @

Industry wide, executive search firms have a failure rate of around 9% for their placements. That’s an enormous risk when hiring a marketing executive, where the future growth of your organization is at stake. The key to stacking the odds in your favor? Finding the right executive search partner. This is a case where big […]

Custom Web Design vs. Template Layouts

by @ Louisville Web Design News | Logic Media

Recently, one of my clients asked me a question regarding a web design service company that was attempting to sell him a $90/month website package that allowed him to make unlimited changes to the website himself at “no additional” cost.

Considering the vast number of companies providing a wide range of web design products, it’s hard to truly compare apples to apples if you’re not sure where and what you should start comparing.

Based on that question, I’ve decided to write a brief series of articles to address the issue, clarify some confusion and provide web site shoppers a baseline to start with when considering what web design option best fits their needs.

First, it’s important to consider what type of website you’re looking for. Basically there are two options to choose from, custom web design or template layout.

A template website consists of a pre-developed page layouts that allow web designers to make new pages with a similar design and style by simply inputting a client’s specific information into the pre-designed layout. Functionally, there is nothing wrong with template websites, but some disadvantages do exist. One of the major disadvantages is that the template sites are not unique, and there is nothing preventing your competition from buying the exact same “template layout” and designing a website similar to yours. Also, these websites often consist of table-based layouts instead of CSS, which caries design limitations and can hurt SEO/lead generation efforts. Due to the un-unique nature of the product, template layouts are generally sold at lower cost.

Custom websites are designed based on the unique needs of each client and the actual layout, design and development of the site reflect the client’s preferences, coincide with existing marketing materials and the overall scope of their business. Custom websites are designed from the ground up and coded from scratch, using various programming languages like HTML, CSS, and JavaScript just to name a few. They frequently have server-side components that allow websites to run advanced functions such as calendars, blogs and other custom software. Properly done custom websites are not table-based and generally generate better SEO/lead generation results. Due to the custom nature of the product, these websites take longer to produce and generally cost more then template layouts.

In the long run, when compared to the polished look of the design and superior lead generation, custom sites actually generate a better return on investment. At Logic Media we specialize in custom website design and focus on providing our clients with superior design and lead generation solutions.

3 Tips for an Effective Geo-Targeting Campaign

by Media Venue @ Media Venue

Geo-target marketing continues to increase in sophistication and capabilities. Recent research has indicated that proximity even above cost and quality is the top indicator of where consumers will shop for purchases. For brick and mortar locations, this research can greatly increase the effectiveness of their...

The post 3 Tips for an Effective Geo-Targeting Campaign appeared first on Media Venue.

The new face of yahoo

by @ Louisville Web Design News | Logic Media

It’s not that the world of search engine optimization and search engine marketing needed any more complication and caveats. With Verizon’s purchase of Yahoo, the SEO world has received yet another level of complication and confusion.

Yahoo, in the previous years, has partnered with Google to display Google ads through display networks. In addition to Google, they have also partnered with Yext on their directory management services in hopes of gaining revenue there. And in recent years, launched the new small business subsidiary of Yahoo called Aabaco Small Business for their small business directory and marketing services, which is expected to merge in with Verizon in first quarter of 2017.

The convoluted and unnecessarily complex subsidiaries and small business portal changes make it almost impossible for the average small business to optimize their company profile and property register their websites with the company.

In addition to all the complication with Yahoo’s subsidiaries and partnerships, Verizon has it’s work cut out for them. Considering that Verizon already owns the former AOL’s small search engine market share, it is now facing the task of merging the two search engines into one.

Of course, Google still holds the vast majority of the search market share, so Yahoo’s new acquisition still has very little effect on the primary SEO efforts for marketers such as ourselves. However, questions still stand for what will happen to Yahoo’s existing small percentage of the search market share and how complicated the process will be on simply registering small business listings on Yahoo’s/Abacco’s/Verizon’s directories.

Mobile Market Share 2014

by @ Louisville Web Design News | Logic Media

In addition to constantly tracking and trying to stay on top of desktop browser share numbers for the US we also track the browser share break down for Mobile devices.

Mobile and tablet online browsing traffic today accounts for almost 30% of overall web traffic and breaks down into the following market share percentages based on latest numbers reported by NetMarketShare.

  • 53.91% Safari (iPHone, iPad and iPod users)
  • 23.44 % Android
  • 12.94% Chrome
  • 3.51% Opera Mini
  • 2.31% Internet Explorer
  • .54% BlackBerry

With mobile and tablet users growing larger and larger in numbers more individuals will be using their non-standard devices as the primary browsing sources for the web.

At an alarming rate mobile users are quickly becoming primary users of the internet. Now, with over 75% of mobile users taking their phone to the bathroom with them the connection possibilities are truly endless. At the end of 2013 there were more mobile devices on Earth than people.

Mobile and tablet devices allow users not only an easier way to connect with their customers, but also provide different avenues for connections. With help of apps, social media, clever mobile sites and email marketing, businesses can now find more ways to stay connected with their customers and make their brand experience more enjoyable.

Make Your Social Media Voice Have Impact

by Esther Banegas @ New West Agency

Social media is one of the leading forces of building awareness for your brand. It not only creates more exposure for your products or services, but, more importantly, it also allows you to listen to your customers and engage with them in a meaningful way. Before you engage with your customers on social media channels, […]

The post Make Your Social Media Voice Have Impact appeared first on New West Agency.

Can Bing/Yahoo be a Better Value for Your PPC Marketing Campaign than Google?

by Mike Russell @ Russell's Group

As far as search engine marketing goes, it’s no secret that Google takes the market share for PPC marketing. Google also boasts of the widest reach in terms of potential audience, which means your ads have a high probability of generating leads and increasing sales. That doesn’t mean, however, that […]

The post Can Bing/Yahoo be a Better Value for Your PPC Marketing Campaign than Google? appeared first on Russell's Group.

A Beginner’s Guide to Shopper Marketing [Infographic]

by Scott Kuhn @ Sheehy

If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. There was a time when retail-marketing firms were quick to point out that their primary objective was to help get consumers in their clients’ front doors. Then, the onus was […]

The post A Beginner’s Guide to Shopper Marketing [Infographic] appeared first on Sheehy.

Current360 | Advertising, Marketing, Branding, Digital Agency

Current360 | Advertising, Marketing, Branding, Digital Agency


Current360

Louisville’s Leading Interactive Marketing, Branding and Advertising Agency. Whatever you need to build your brand — we do that.

How Marketers Should Respond When a Recruiter Asks about Their Salary History

by Mark Miller @

“So what are you currently making?” This is one of the most common, and often one of the most dreaded, questions any professional candidate is likely to hear early on in a job search or if they’re getting called by a marketing recruiting agency. It also generates a lot of confusion. We live in a society […]

Welcome Jordan

by RunSwitch PR @ RunSwitch PR

RunSwitch extends a big welcome to another summer intern, Jordan Shellhaas. Learn more about Jordan below. Name: Jordan Shellhaas Hometown: Louisville, Kentucky College/Year/Major: Recent graduate of University of Kentucky, 2017, Integrated Strategic Communication What part of your internship are you most excited about? In this field, networking is a necessity, and luckily my favorite thing to…

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The post Welcome Jordan appeared first on RunSwitch PR.

Junior Copywriter – Atlanta, GA

by Jada Brice @

MarketPro is seeking a Junior Copywriter in Atlanta, GA. In this newly created marketing staffing role, you will bring a fresh perspective, a strong work ethic, and the ability to ideate and generate creative work support and take the Client’s brand forward. An adaptable worker who thinks quickly, you will play a key role as […]

Find your target audience with YouTube video advertising

by DPadmin @ Guardian Owl Digital Boutique

Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the site. Within that large volume […]

The post Find your target audience with YouTube video advertising appeared first on Guardian Owl Digital Boutique.

Meet Alex Payton, RunSwitch’s Fall Intern

by RunSwitch PR @ RunSwitch PR

RunSwitch extends a big welcome to our fall intern, Alex Payton. Learn more about Alex below. Name: Alex Payton Hometown: Lawrenceburg, Kentucky College/Year/Major: University of Louisville, Class of 2017 graduate, Political Science and Communications What part of your internship are you most excited about? I’m most excited about meeting new people and networking in a field that…

Read More →

The post Meet Alex Payton, RunSwitch’s Fall Intern appeared first on RunSwitch PR.

Why You Should Consider Search Engine Marketing

by @ Louisville Web Design News | Logic Media

Over the years, Search Engine Marketing (SEM) has received a bad rep, with discontent stemming from business owners and the general online public. Business owners are afraid of paying enormous fees and user fraud, and the general public feels like the ads displayed on search engines do not accurately represent their search criteria. SEM Pay-Per-Click (PPC) programs have had their fair share of unfavorable opinions and outcomes.

But, being in the world of online marketing and search engines, one things is for sure: SEM PPC programs are more popular now than ever before, and, believe it or not, they produce real, easy to measure results and make lots of businesses thrive.

Now, considering the high cost and potential unfavorable ROI and, at times, poor conversion rates, why would someone want to consider a PPC program?

1. SEM Programs Can Produce Immediate Results In Sales and Lead Generation

Unfortunately, as much as I support Search Engine Optimization (SEO), it’s not an immediate overnight process to first page rankings on Google, and you must take many factors into account in order to achieve results. If a company is looking for immediate results for business promotion and lead generation, SEM can get them there in less than an hour. With Google’s quick ad set-up options, individuals can get themselves on Google’s first page for their relevant keyword terms and start growing their business right away.

2. SEM Campaign Can Guarantee 1st Page Rankings

In the world of online marketing, everyone (qualified or not) is way too eager to start marking promises to business owners for first page rankings on Google. The unfortunate truth is that through SEO efforts, first page rankings can not be “guaranteed”. In the volatile world of online marketing, a site’s rankings, ranking processes and ranking longevity are always changing. SEM programs are the only guaranteed way for a business to be not only on the first page of Google, but lock up the first listing in the ad area.

3. SEM Campaign Can Place You Ahead of Your Competition

Even with first page organic rankings, a business can be lost in the mix of other business who rank around them organically. One of the best ways to generate leads through search engines is to lock up the search engine’s first page real estate. Just like in general advertising, locking up your target market’s active awareness is what drives them to think of your business instead of your competition during their time of need, and the same principal applies with active real estate on Google.

4. Unlike Other Advertising Options, It’s Easy to Track the Performance of an SEM Campaign

One of the hardest and probably most overlooked things in advertising is tracking the performance of an advertising promotional campaign, both online and traditional included. Businesses can spend thousands if not millions of dollars on advertising and at the end of the day may not even know if their investment was worth the efforts. The overall nature of SEM campaigns is designed in such a way that business owners can easily track their PPC investments and control their budgets on a daily basis and stay on track toward a positive return. This allows the business owner to make an intelligent decision for their future marketing efforts when deciding whether or not they should continue the advertising efforts through the SEM program.

Having said all this, I don’t want it to sound like that the SEM PPC program is the right and the best solution for every business or every scenario. With proper examination of each business’s marketing model, online presence and industry patterns, a well designed and administered SEM program can be a very powerful aid in growing a business and generating quality leads. In my opinion, it’s always worth a thought.

IPIC 2017 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

Last week, our own Brittany Murphy presented at the 2017 International Print & Imaging Conference (IPIC). During the Las Vegas presentation, Brittany highlighted the importance of local SEO in growing your business. With a helpful step-by-step breakdown of the most important factors in ranking locally, the audience learned tons of useful information on how they could implement these actionable tactics today to start greatly improving their online presence.

The post IPIC 2017 Presentation appeared first on One Thing Marketing Louisville, KY.

Building Conversion-Friendly Websites

by @ Louisville Web Design News | Logic Media

By now, most business owners have heard of and realize the importance of concepts such as Search Engine Optimization, Pay Per Click programs, Search Engine Marketing and the general value of Internet marketing. But what most individuals don’t hear about is the importance of proper Conversion Optimization to go along with SEO and PPC programs.

The goal of SEO and PPC programs is to generate traffic to your website. Business owners can spend thousands and thousands of dollars on the proper setup of SEO and click buying with PPC programs, but unless your website has been built with conversion optimization features in mind, your investment dollars, time and resources could potentially be wasted. Conversion Optimization turns that traffic into quality leads for your business.

As I mentioned before in my previous blog post, Conversion Optimization is a process in which websites are established and designed with features to provide your visitors with an engaging experience. That experience in turn persuades them to take the desired course of action while on your website, whether it’s making a purchase, scheduling a service, contacting you for a quote, or as simply subscribing to your newsletter.

When starting the process of Conversion Optimization, the first step every business owner should take is to:

  • Define the desired course of action you’re seeking from your visitors.

Position your mindset as your user and identify the most important message you would like to communicate to your audience within first 8 seconds of visiting your website. Next, evaluate your design:

  • Is your design and layout welcoming?
  • Does your website design build trust?
  • Does it appeal to your target market?
  • Is it easy to navigate?
  • Does your design incorporate “call to action” features into its structure?

Conversion friendly designed websites will not only generate a higher quantity of leads, but will also increase the return on investment for your existing marketing efforts including SEO and PPC.

When Designing Your Website, Keep SEO In Mind And Ask The Right Questions

by eric@egunderson.com @ Gunderson Marketing

So you’ve decided that your company’s website needs a complete overhaul. The design is outdated, it’s not good for the user, and conversions are lagging. On top of that, your Google rankings are not where you think they should be and your organic search engine traffic is suffering. Therefore, you decide to hire a web […]

The post When Designing Your Website, Keep SEO In Mind And Ask The Right Questions appeared first on Gunderson Marketing.

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DBS>Interactive is a full-service interactive agency located in Louisville, Kentucky specializing in web design, SEO, and web programming.

RiverLink transponders now available at retail locations

by C2 Staff @ C2 Strategic Communications

RiverLink, a C2 client, is making it easier for drivers to purchase RiverLink transponders. RiverLink starter kits are now available at Speedway locations throughout Kentucky and Indiana. The kit includes a RiverLink prepaid transponder that can be used on the three tolled bridges connecting Louisville and Southern Indiana and a reload card. The retail kits […]

The post

RiverLink transponders now available at retail locations

appeared first on C2 Strategic Communications.

Fark.com Founder Curtis to Preview Technology Disruption Book at June LDA Event

by Candace Jaworski @ Louisville Digital Association

What’s the next disruptor in the technology space? It may not be Fark.com, but its founder, Drew Curtis, has ideas on what will. Curtis, who tried his own hand at disruption as an independent candidate for Governor of Kentucky in 2015, will share thoughts from his upcoming book Don’t Give Guns to Robots: Choosing Our […]

The post Fark.com Founder Curtis to Preview Technology Disruption Book at June LDA Event appeared first on Louisville Digital Association.

Our Newly Launched Responsive Website

by @ Louisville Web Design News | Logic Media

While being in the daily hustle and bustle of building outstanding websites for our clients, sometimes it’s easy to forget to pay attention to our own website, built less than two years go, but a lifetime ago by web standards. Considering the changes in web design, optimization and search engine standards, we recently put in some overtime to give our website a much needed facelift.

Over the last couple of months, we took some serious time to think over the features, functionality and types of information presented on the website. We wanted to improve the user experience with our company on the web as well as showcase our core line of web design and digital marketing services.

Our new website is done in responsive design that optimizes and improves user experience for all internet accessible devices, including PC’s, laptops, tablets as well as mobile.

Because more and more users now access the web from non-traditional devices such as mobile smart phones and tablets, it has become crucial for every business to have a properly designed responsive website that guarantees a proper presence on the web. Our company has made responsive designed websites standard to all new web design clients at no additional cost earlier this year.

Over the next few months, we have plans in place to add additional custom website features that will further improve the user experience with our digital storefront, and also provide more how-to resources to our clients to help them grow and market their business.

Logic Media – Websites that Catch Your Attention!

Why So Many Types of Website Design Agencies?

by SimpleLogic @ SimpleLogic

Why Are There So Many Types of Web Design Agencies? Helping You Navigate the Web Design Landscape I NEED A WEBSITE BUILT, BUT WHO DO I USE? One of the things I love about owning a website design agency is [...]

The post Why So Many Types of Website Design Agencies? appeared first on SimpleLogic.

Open position: Part-Time Marketing Assistant

by Erin @ in.Mode Marketing

Responsibilities Marketing administrative support for various clients Manage marketing campaigns and day-to-day activities including: Curate relevant content to reach the audiences for in.mode clients Write editorial content Monitor, listen and respond to users in a “social” way while cultivating relationships. Conduct online advocacy and open stream for cross-promotions. Develop and expand community and/or blogger outreach […]

The post Open position: Part-Time Marketing Assistant appeared first on in.Mode Marketing.

How to Get Customer Reviews

by Kenny Marcum @ 301 Interactive Marketing

Let us discuss the oh so infamous customer review and the difficulty it is for someone to rate your service. As a fellow business owner, we know just how important and influential customer reviews can be. Personally, I like looking for reviews before making a purchase or visiting a business. It helps when dealing with

The post How to Get Customer Reviews appeared first on 301 Interactive Marketing.

Our Services | VIA Studio | Louisville, KY Digital Agency

Our Services | VIA Studio | Louisville, KY Digital Agency


VIA Studio

We provide the full range of agency and digital services, from branding and design to strategy and development.

WordPress Plugin Vulnerability | Bluegrass Web Works

by jennifer griffin @ Marketing Agency Louisville Kentucky

If you have a WordPress website please read. Important information from Bluegrass Web Works on security issues that need attention. It was recently discovered that a large number of WordPress plugins have security vulnerabilities allowing hackers access to websites running outdated versions of these plugins. Source: WordPress Plugin Vulnerability | Bluegrass Web Works

The post WordPress Plugin Vulnerability | Bluegrass Web Works appeared first on Marketing Agency Louisville Kentucky.

Build Your Store’s Customer Base Through Special Events

by Jill Estep @ Sheehy

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust… It’s that time of year in Louisville, Kentucky: fedora fanfare is at a premium, a hint of mint will hit multitudes of julep glasses and the sound of […]

The post Build Your Store’s Customer Base Through Special Events appeared first on Sheehy.

The Top 5 Marketing Pitfalls for the Small Business Owners

by jennifer griffin @ Marketing Agency Louisville Kentucky

My partner and I have been in the marketing / advertising business for several decades now and we have seen it all when it comes to small business marketing. Here are the top 5 small business marketing pitfalls we come across most often and our suggestions for avoiding them. 1. Businesses do not own their own

The post The Top 5 Marketing Pitfalls for the Small Business Owners appeared first on Marketing Agency Louisville Kentucky.

How Snapchat’s Snap Map Can Boost Your Social Media Marketing

by eric@egunderson.com @ Gunderson Marketing

If you failed to follow the latest news concerning social media apps, here’s something you might have missed: Snapchat released a new feature called the “Snap Map”. What this interesting little feature does is that it allows you to locate your friends on a map after you share locations with each other. Snapchat users are […]

The post How Snapchat’s Snap Map Can Boost Your Social Media Marketing appeared first on Gunderson Marketing.

Bluegrass Indoor Karting

by Hatfield Media @ Hatfield Media

Bluegrass Indoor Karting is the best indoor racing facility in Louisville Kentucky.  Equipped with top-performing cars with top speeds exceeding 40mph, this is not the go carts you grew up with.  Helmet and neck-guard required!  As the agency of record ...

Read More

The post Bluegrass Indoor Karting appeared first on Hatfield Media.

Online Advertising - Impressions, Page Views and Clicks

by @ Louisville Web Design News | Logic Media

As an owner of a business, I realize that everyone’s marketing budget has a limit (well almost everyone’s), and because of that, it’s crucial for business owners to carefully place their limited advertising dollars into marketing efforts that help their business grow and produce return on investment.

When comparing online advertising to other advertising media such as television ads, billboards, newspaper and radio, the online advertising results are easily quantifiable. Online advertising allows business owners to simply track return on investment with help of free online traffic reports that indicate your advertising’s number of impressions, clicks and direct contacts.

Yes, at times, terms such as impressions, page views and clicks can get confusing and potentially generate wrong expectations. However, in my experience, most business owners who are actively involved in their marketing efforts can quickly learn the difference between an impression and a click.

If you’re a business owner who is considering doing some online advertising, the best way judge whether or not a particular investment is worth consideration is to simply view the company’s past track record with other business owners who have taken the leap of faith and trusted their limited advertising dollars to that particular advertising medium.

If a company cannot produce any traffic data - whether it’s impressions or direct clicks - it simply means that the company isn’t worth your dollars. The one and only reason someone would hide these simply obtainable, quantitative results from their customers is only because there are no real results to show.

When considering where to place your advertising dollars make sure to choose a company that not only makes promises for your potential traffic, but can show you the actual numbers to back up the promises. Contact us today and see the type of results that our team at Logic Media continues to generate for our clients.

Power Celebrates Week of Wellness

by Kara DeLost @ Power Agency

WOW activities help educate employees about living a healthy lifestyle, as well as earn Go365 points toward Silver Status (or beyond, to Gold or Platinum Status). Those points can also be cashed in on the Go365 website for gift cards and fitness-related products. But the biggest payoff comes next May when, if at least 80%...

The post Power Celebrates Week of Wellness appeared first on Power Agency.

The Ripple Effect: How to be An Everyday Innovator

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than… [Read More]

The post The Ripple Effect: How to be An Everyday Innovator appeared first on Allegra Marketing Services, Louisville, KY.

SimpleLogic Website Design I Web Design Agency I Louisville, KY

SimpleLogic Website Design I Web Design Agency I Louisville, KY


SimpleLogic

SimpleLogic is a website design agency specializing in website design, web development and digital marketing in Louisville, KY focused on results.

Beanball Admissions: How You Have Been Misled About Student Recruitment

by Kevin Hyde @ Capture Higher Ed

One year ago today, Capture Higher Ed began a concerted, company-wide effort to up its game when it came to examining, discussing and sharing all of the issues, insights and trends surrounding modern enrollment management and higher education at large. Through the company’s daily blog, everything from automated marketing in the admissions office to the use […]

The post Beanball Admissions: How You Have Been Misled About Student Recruitment appeared first on Capture Higher Ed.

Top 10 Reasons Why We Use WordPress?

by jennifer griffin @ Marketing Agency Louisville Kentucky

Over 90% of our clients are now on the WordPress website platform. I have encouraged all my clients over the last several years to move to WordPress.  It is a dynamic, user friendly system that puts control back into the hands of the clients.  I have clients that can manage their own websites updates after

The post Top 10 Reasons Why We Use WordPress? appeared first on Marketing Agency Louisville Kentucky.

Partner Spotlight: University of Louisville

by Abner Miralda @ El Toro

The University of Louisville is a world-renowned research institution with a vibrant student population and a nationally-acclaimed athletics program. The quality of the members of an institution directly impact its performance and diversity. That’s why the University of Louisville takes advantage of hyper-targeted one-to-one media such as direct mail, email, and of course, El Toro’s IP Targeting, for recruitment, gift-giving, and sales. We are proud to be part of the University of Louisville’s multi-channel marketing...

The post Partner Spotlight: University of Louisville appeared first on El Toro.

Cost To Build A Web Site

by SEODESIGN @ SEO Design Company

Helpful Info Regarding Your Next Design Hire Once your business has decided that it’s time to get in the game and create a website (and, in 2011, that shouldn’t be a hard decision), it’s time to face the daunting task of designing and creating the site that will introduce your brand to the Web. This […]

The post Cost To Build A Web Site appeared first on SEO Design Company.

Bourbon Is Booming in Kentucky

by C2 Staff @ C2 Strategic Communications

At C2 Strategic, we know our bourbon. We celebrate Kentucky’s signature spirit with a wall of fine bottles in our office’s “Bourbon Boardroom.” So we’re particularly excited to be working with the City of Bardstown, Nelson County and the newly created Bourbon Capital Community Alliance (BCCA, which is expanding the community’s tourism offerings and features. […]

The post Bourbon Is Booming in Kentucky appeared first on C2 Strategic Communications.

Hashtags Turn 10: 3 Tips to Use Them Effectively

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.… [Read More]

The post Hashtags Turn 10: 3 Tips to Use Them Effectively appeared first on Allegra Marketing Services, Louisville, KY.

Get In On The Baby Boom

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

The Secrets of Marketing to Seniors As the Baby Boomer generation grows older, the senior age group has become the largest in the US in terms of size and percent of the population. With that share of the market comes great buying power. In fact, today 77% of the country’s wealth is controlled by senior citizens. They’re living longer and becoming more active. That’s why, now more than ever, understanding how and why they buy is critical to any company hoping to maximize their marketing efforts. Build Trust—and a Relationship Seniors like to know what they’re spending their money on. They devote more time researching and planning their purchases than other age groups. That means earning their trust is critical. How do you that? Great customer service is one way. Seminars, workshops and other sponsored events are another. Give them the opportunity to spend time with your brand and get comfortable with it. If they like what they see, they’re more likely to become loyal customers. Referrals Can Make the Difference When compared to other demographics, seniors are more likely to respond to word of mouth and referrals. They put a high value on personal recommendations from people they know. […]

The post Get In On The Baby Boom appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Punch Up Your Copy (and Search Ranking) with SEO Keywords

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about programming. In fact, we always recommend seeking the help of an SEO professional to take full advantage of all the benefits of optimization. There is, however, a more accessible way to get the SEO ball rolling—add keywords to your copy. It’s one of the simplest things you can do to help boost your rankings. You don’t need a programmer. You won’t have to learn the complexities of back-end coding. With just a little thought and research, you can make an impact—and here’s how. Keywords Are Your Friends Nearly everyone knows how to use a search engine like Google or Yahoo. You type in a few words that you think best describe what you’re looking for, then you let the search engine do its thing. Search engines find what you’re looking for by seeking out those words on relevant websites. So to stack the odds in your favor, make sure those popular search terms—whatever your audience […]

The post Punch Up Your Copy (and Search Ranking) with SEO Keywords appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Why we love WordPress!

by Allison Taylor @ 301 Interactive Marketing

  Our clients know that when we build websites, we love to use WordPress. Here are several reasons that illustrate even further our love for WordPress. 17% of sites on the internet today are built on a WordPress platform. (This fact is direct from WordPress)  You might be wondering why this is important. Here is

The post Why we love WordPress! appeared first on 301 Interactive Marketing.

How to Work with a Web Design Agency

by SimpleLogic @ SimpleLogic

How to Work with a Web Design Agency Helping You get the most from your new website ITS NOT THAT COMPLICATED, REALLY! The day has come and your boss has finally said: "I think we need to redesign our site". [...]

The post How to Work with a Web Design Agency appeared first on SimpleLogic.

Element After 502 Podcast Ep03 – The Value Of Participating

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

It’s episode 3 of our podcast Element After 502! Here we talk about David Rockey participating in Jeffersontown Chamber, Gas Light Festival and the value of participating. The gist of this episode is putting effort into your community business associations has tremendous value and, by the way. Don’t block the box! Listen and find out … Continue reading "Element After 502 Podcast Ep03 – The Value Of Participating"

Web Design Louisville | Digital Marketing Agency | Element 502 | Element After 502 Podcast Ep03 – The Value Of Participating

Client News: Kosair Charities launches Kite Club to recognize corporate sponsors

by Erin @ in.Mode Marketing

Kosair Charities has launched a new corporate sponsor recognition campaign — and in keeping with the organization’s branding, it’s kite-themed. The new Kosair Charities Corporate Kite Club recognizes companies that have contributed more than $5,000 to the organization in the course of the charity’s fiscal year, not including individual employee contributions. The new Kosair Charities Corporate […]

The post Client News: Kosair Charities launches Kite Club to recognize corporate sponsors appeared first on in.Mode Marketing.

Why Graphic Design is Important

by New West @ New West Agency

Why is graphic design so important? I asked myself that same question while sitting in my office. I thought about it for nearly ten minutes and I had the bright idea of asking every employee at New West. Here’s what a few of them said: The correct answer is: there is no correct answer. The […]

The post Why Graphic Design is Important appeared first on New West Agency.

Peoples of Mightily — Kelli

by busted@mightily.com @ Mightily

Here are two things not everyone knows about me: I own an organic tea company, and, around the time I started working at Mightily, I launched a sustainable knitwear collection. Maybe these sound unrelated, but they come from the same . . .

The post Peoples of Mightily — Kelli appeared first on Mightily.

Autumn Roads: Fall Means Admissions Travel Season

by Kevin Hyde @ Capture Higher Ed

At the beginning of the most recent episode of The Weightlist Podcast — before Thom Golden and Brad Weiner even cracked open their beers — the hosts were carried away by stories of their early careers on the road, recruiting students. As anyone who has ever worked in college admissions knows, fall is admissions travel season. […]

The post Autumn Roads: Fall Means Admissions Travel Season appeared first on Capture Higher Ed.

Workfront joins Digital Crossroads as Presenting Sponsor, Delaney added to Speak

by JasonFalls @ Louisville Digital Association

Would you believe Digital Crossroads has good news, then good news, then even more good news? The Louisville Digital Association is proud to welcome Workfront as our 2017 Digital Crossroads presenting sponsor! The project management system built for marketing teams, agencies and organizations will join the event for the first time this year and help […]

The post Workfront joins Digital Crossroads as Presenting Sponsor, Delaney added to Speak appeared first on Louisville Digital Association.

How To Optimize Your SEO Results Through Content Creation

by eric@egunderson.com @ Gunderson Marketing

By AJ Agrawal , CONTRIBUTOR It’s now become pretty common knowledge that one of the best ways to increase brand exposure is through content marketing. However, the best content in the world won’t help you generate leads unless the public is able to discover it in the first place. This is where search engine optimization (SEO) comes in. […]

The post How To Optimize Your SEO Results Through Content Creation appeared first on Gunderson Marketing.

Two Important Website Design Elements: Photography and Designers

by jennifer griffin @ Marketing Agency Louisville Kentucky

We just finished building one of our best websites yet for a local restaurant called Captain's Quarters.   The client was ecstatic about the results which made me start thinking about what made this website build so successful for us and the client.  Two important website design elements stood out on the project, great photography

The post Two Important Website Design Elements: Photography and Designers appeared first on Marketing Agency Louisville Kentucky.

Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google’s most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways...

The post Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies appeared first on One Thing Marketing Louisville, KY.

Google Changes Guidelines for Google Places

by @ Louisville Web Design News | Logic Media

In the endless and already confusing world of Search Engine Optimization, marketing agencies and individual business owners alike are trying to gain better rankings for their websites, clients and keyword terms. And now, Google throws another wrench in the works making things even more “complex”, yet again.

Those who have done their research and due diligence for basic SEO tactics have probably registered themselves with Google Places. Their listings have been approved, verified and posted on the happy world of Google search—possibly for years. All is well. Well, not really! Based on Google’s newly released guidelines for “quality” listings, your business listing might no longer meet their new criteria, and, in turn, be rejected from Google Places. And what’s worse, your account could be permanently suspended without any option for reactivation. And you won’t even know unless you actively check your Google Places Dashboard.

Things you can do to get back to normal:

One, if your listing is still active and functioning on Google Places in “Approved” standing, it wouldn’t be a bad idea to read over the new guidelines and make sure it meets the newly established requirements.

2. If your listing has been rejected, but without account suspensions, you can correct your listings to adhere to the new guidelines to prevent any rejections in the future.

3. In the worst case scenario, if your listings have been rejected and your account has been suspended, you will need to create a completely new Google account/profile, resubmit your business listing (make sure to adhere to the new guidelines!) and go through the regular verification, registration and approval process.

Of course, that’s the easy party. The most complex questions lay in the Guidelines themselves. If you consider the fact that when you submitted the business listing initially you have provided the most accurate and quality information possible (after all, why would you not?), now Google is saying that this information or the presentation of that information is inadequate. But, instead of identifying what part of your listing information they found inadequate, they simply disable the whole listing, or entire account, with one blanket statement of “rejected” because it didn’t adhere to Google quality guidelines.

Having researched this issue, I’ve found that it is not uncommon at all, and never is any difinitive reason provided for the rejection or suspension. Now, I understand that Google doesn’t have time, resources or interest in helping thousands of businesses adhere to Google guidelines. However, as I function in the world of software it would be pretty accurate to assume that the system that scanned the business listing has precisely identified what "quality guidelines" any particular listing has failed to meet. It would have been trivial to extend that helpful information to the kind folks who freely give Google their information and marketing dollars.

Statewide Data on the Oral Health of Kentucky’s Youth

by BoxcarPR @ Boxcar PR

Delta Dental of Kentucky and Kentucky Youth Advocates Releases Statewide Data on the Oral Health of Kentucky’s Youth Delta Dental of Kentucky teamed up with Kentucky Youth Advocates to study and assess the oral health of Kentucky’s 3rd and 6th graders. The report, Making Smiles Happen: 2016 Oral Health Study of Kentucky’s Youth, presents findings […]

The post Statewide Data on the Oral Health of Kentucky’s Youth appeared first on Boxcar PR.

Under the stairs. Out of the box.

by Jayne Myers @ Power Agency

Demonstrating unconventional and creative applications for home products is a great way of cutting through the marketing clutter.

The post Under the stairs. Out of the box. appeared first on Power Agency.

Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts – Adweek

by eric@egunderson.com @ Gunderson Marketing

Opinion: If you ignore the following website fundamentals, you could very well see your social media efforts go down the drain. By John Stevens Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 to $31 billion in […]

The post Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts – Adweek appeared first on Gunderson Marketing.

What can I do to get FAST marketing results?

by Brad Gaines @ Reset Strategies

Most overnight success stories we read about today don’t divulge the many years of pig headed discipline and determination it took to reach that success. My point is, many times FAST is not always reality. With that said, there are some force multipliers you can use to increase your marketing results but the truth is…

The post What can I do to get FAST marketing results? appeared first on Reset Strategies.

SET at Theatre Square: A New Restaurant Concept

by BoxcarPR @ Boxcar PR

With a brand new restaurant concept opening in historic Theatre Square in downtown Louisville, a local ownership group came to Boxcar to provide creative direction on the new logo for the restaurant called SET at Theatre Square. In addition, Boxcar worked with the ownership team on announcing the new concept to local media in April […]

The post SET at Theatre Square: A New Restaurant Concept appeared first on Boxcar PR.

Website Design and Online Marketing with Conversion Optimization In Mind.

by @ Louisville Web Design News | Logic Media

At Logic Media, we strongly believe that having a great looking website that doesn’t generate any visitors or results is pointless. As the business owner, your goal should be to have a professionally designed website that is property marketed and optimized for high conversion rates--possibly through Conversion Optimization Services.

What is Conversion Optimization?

Conversion optimization is part of the online marketing process that establishes an engaging experience for your website visitors in order to persuade them to take the desired action, whether it’s the purchase of a product, initiating contact for a quote, downloading software or subscribing to your newsletter. Properly developed websites that are conversion optimized generate more sales, leads and subscribers while building brand equity for your business. In essence, it is simply converting your website visitors into life long customers.

Conversion optimization generates permanent effects that help your company increase sales with your existing marketing budget, produces higher return on investment from the increase in overall sales, and produces higher customer retention rates.

How does Conversion Optimization work?

Before starting the conversion optimization process, the business or conversion optimization specialist should measure the current conversion rate and establish a historical baseline for future comparison. Ongoing and accurate measurements will provide the business owner with clear data that proves that the techniques and changes are having a positive effect on their bottom line.

The second step to an effective conversion optimization is understanding your company’s target audience and market, and developing a message and feel for your website that would appeal directly to your target audience. Afterward, implement the desired message into the initial development or redesign of your website. Professional web designers will evaluate your website and will position your the architecture, layout, content and calls for action based on the researched patterns of your target audience and industry.

As a business owner, you should select a web designer that not only produces top of the line professional websites, but also takes all the necessary steps in Internet marketing to position your company for high conversion rates that produce a positive Return on Investment year after year.

Marketing and Communications Manager- Boston, MA

by Jada Brice @

MarketPro is seeking a Marketing & Communications Manager in Boston, MA who will serve as the primary manager for promotion and promotion needs for our Client. This marketing staffing position reports directly to the Vice President and will oversee the planning and execution of successful marketing campaigns. Our Client is looking for someone who is […]

Linda Schuster featured on StyleBlueprint

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

By Heidi Potter, StyleBlueprint Photo by Adele Reding “Linda Schuster is tiny, but don’t let her stature fool you. Her marketing firm, Quantum Communications (or Q the Agency), services clients such as Brown-Forman, The University of Louisville and YUM! Brands, just to name a few. This woman is connected and committed to Louisville. Running her portfolio and raising a family definitely keep her on her toes, but this self-proclaimed foodie always manages to try the latest local restaurant. Welcome today’s FACES profile, Linda Schuster. What made you decide to go into public relations as a career? I was an accounting major in college and bored to death working in an accounting firm my junior year. So I called my dad and said I was switching majors! I decided to do an internship at an agency in Austin for fun. I loved it and here I am. How long have you owned your own business? 21 years What kind of advice would you have given yourself 20 years ago? I don’t think anyone can tell you what it’s going to be like to own your own business. It’s both rewarding and frightening every day. Mostly rewarding. I guess I would say get […]

The post Linda Schuster featured on StyleBlueprint appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Stock Photography or Photo Shoot?

by Jim Miller @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Every new creative project has its challenges. What’s the theme going to be? The tone? What do we need to say and what’s the best way to say it? And among all those decisions (and a thousand more) is another one we make on nearly every project that requires visuals—do we need a photo shoot or will stock photography (licensed, pre-shot photos) suffice? Below you’ll find an overview of the benefits and drawbacks of each. Easy & Affordable Two of the biggest benefits to stock photography are price and availability. Stock is usually relatively affordable when compared to the larger cost of a photo shoot, which requires a professional photographer, art director, and many other expenses. Stock is also available to buy on the spot. There are dozens of stock photo companies on the web that offer high-quality images around the clock for download. There’s a lot of great stock out there to choose from. Every day it gets easier to find very artistic and stylish stock images. In fact, you’d be surprised by how many well-known brands use it in their advertising. It’s all about finding the best image for the concept at hand. A True Reflection of Your […]

The post Stock Photography or Photo Shoot? appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Strong Hold

by Hatfield Media @ Hatfield Media

Strong Hold is a Louisville-based manufacturer of heavy-duty steel industrial grade storage and workspace solutions.  Our video team recently spent some time at their facility to capture the people and processes that run the business.  The goal of the video project ...

Read More

The post Strong Hold appeared first on Hatfield Media.

Pinterest Announces Promoted Pins

by @ Louisville Web Design News | Logic Media

Earlier this year, Pinterest rolled out “promoted pins” the marketers in the U.S., a feature that would allow users to promote their pins to gain higher exposure to promoted products and services.

The purchase of promoted pins allows advertisers to select specific pins for promotion in particular categories that could be targeted toward a pin’s intended target market. Additionally, individuals who wishing to sell their product online will soon be able to link their Pinterest posts with third party e-commerce software (shopping cart) such as Shopify or Demand Ware through “buyable pins”, coming later this month.

During the announcement of the new service, the company released the following statement:

“We believe Promoted Pins should make the Pinterest experience better for everyone. We think advertising can play a big role in helping people get inspired and bring their future plans to life, which is why we want Promoted Pins to be among some of the best Pins you see on Pinterest—beautiful, actionable and interesting.”

The company has specific guidelines and specifications for what type of products and services advertisers can promote, but the general summary is that all non-nefarious types of pins will be allowed.

In the past, gaining true exposure through Pinterest for any one particular product was extremely hard as the overall volume of “pins” in each category is very high. As a result, most pins would get lost in the mix the second they were posted to the site. This new feature allows individuals to gain true exposure to their pins, and, in turn, drive more traffic to their sites, whether ecommerce or blog.

In comparison to most online advertising venues (or at least the most credible one, Google AdWords) Pinterest clicks cost significantly less. Similar to Google AdWords, advertisers only pay for direct clicks to their pin’s website and not the impression volume, which in my opinion more accurately represents an acquisition of a contact.

In our personal experience, using promoted pins for our e-commerce product sites we have noticed a tremendous increase in exposure for our pinned ads, an overall increase of website traffic, and an increase in overall sales at a fraction of the cost compared to Google AdWords. The back end interface of the system is still in need of some tweaking for easy of campaign reporting and analysis, but overall we are very pleased with the product.

From the business standpoint, the rollout of the promoted pins feature sets Pinterest up as a very attractive candidate for future investments and a higher IPO, which is no doubt part of their overall plan.

When is a website ready for a redesign?

by @ Louisville Web Design News | Logic Media

With a wide range of digital marketing options available for businesses today, it’s hard to determine when your company’s website should be redesigned and revamped for today’s complicated digital landscape.

All websites should be evaluated and either updated or re-designed on a regular basis to meet their business’s most current needs. The true question is whether or not this could be accomplished with a simple modification or addition to the current website design, or if your business requires a complete website redesign to stay current. Here are some important evaluation factors that help to determine whether you need to redesign or not.

Is Your Current Website Mobile Friendly?

Over the last several years, more and more of your typical website visitors access and browse websites via their mobile devices. Depending on the industry, some website are almost solely accessed via mobile phones and tablets, thereby making “mobile friendly” as a necessity. What’s more, in 2015, Google’s search engine algorithm update started using mobile friendliness to help determine your website’s rankings, pushing responsive “mobile friendly design” to really become the standard in our industry. If your current website is not responsive and mobile friendly, it’s definitely time to redesign.

Today, many website designers are able to offer mobile friendly website designs with responsive web design as their standard, making websites easy to navigate and access from all types of devices, including mobile, tables and all sizes of desktops. Responsive design has been an industry standard of many years now, and should be a part of all standard web design packages. Responsive web design is standard with us.

Does Your Website’s Visual Design Fit with today’s Design Standards?

It has been said that beauty is the eyes of the beholder. However with web design, it’s easy to spot a badly designed, visually unattractive website. Website users accessing your website, in general, will determine the reputability and worthiness of your business within the first 8 seconds of the website load, and as a rule, ugly websites always fall short on customer conversions. If your website is outdated and unattractive, it’s time to redesign.

Does Your Website Load Slowly?

Just like the mobile friendliness of the website design, load speed comes in to play in multiple factors. First of all, users have no patience for slow loading websites. If website does not load in completely within 2 seconds, users will abandon and completely eliminate your business as an option. Additionally, Google uses website load speed as a determining factor for search engine rankings, basically decreasing the rank of your website and company, if it does not meet most current load speed requirements. Conclusion: if it’s slow, it has to go.

Is Your Website Not Ranking on Search Engines like Google?

For many businesses, ranking on search engines for your company name and company services and/or products is a crucial part of ongoing business growth. If your current website fails to rank for your desired terms and services, a redesign is in order. Today, 91% of users will not scroll past page 1 of Google when looking for a business or service, so being on 1st page is crucial part of all businesses.

Modern techniques for website design and development standards, including properly designed search engine optimization strategies, play a huge role when Google goes about determining your website’s ranking position. Updating your website design, code and search engine techniques is crucial and an absolute must for rankings in Google and business growth.

Does Your Website Meet Your Most Current Business Needs?

Just like all things, businesses are always evolving, whether it’s the addition of new services, new features, expansion into new territories or markets, or a complete business rebranding. Many times, this evolution simply calls for adding to the existing website, however some business changes call for a complete website redesign. For instance, has your business undergone a rebranding since your original design? Does your website need to offer online purchases for products or services? Does your website need to be redesigned to accommodate and showcase of a wider service options? Or has your business completely revamped its original focus since the last design? Taking a true look at your current design and evaluating how it fits into your current and future business goals will allow you to determine if a redesign is in order.

If you have made it through this list with questions and concerns regarding your current website and are still wondering if a redesign is in your future, feel free to contact us with any questions. We are always honest and ready to help!

Welcome to The Squad, Matt!

by squadmarketing @ The Marketing Squad

If you haven’t noticed, The Squad has grown a lot this summer. We’ve already introduced you to Glenn and Michalah, and today we want to introduce you to Matt, our newest Squad member and Web Developer. Matt hails from the dark, cold lands that are Upstate New York. He moved to Kentucky for college and […]

The post Welcome to The Squad, Matt! appeared first on The Marketing Squad.

Louisville SEO Services | Local PPC Management Company

Louisville SEO Services | Local PPC Management Company


KidCarsonMedia

Need Louisville SEO services and PPC management that works? Contact us today and we can start getting you on the road to the top of the search engines.

Congrats to the Face It Movement adding two new amazing allies

by Erin @ in.Mode Marketing

(August 10, 2016 Louisville, KY) – The Face It® Movement is proud to announce St. Joseph Children’s Home and Volunteers of America as its latest partners in the effort to end child abuse and neglect. St. Joe’s serves children from all over Kentucky who have been victims of or witness to severe abuse or neglect.  St. […]

The post Congrats to the Face It Movement adding two new amazing allies appeared first on in.Mode Marketing.

4 Ways to Use Keywords to Build Your Brand

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and… [Read More]

The post 4 Ways to Use Keywords to Build Your Brand appeared first on Allegra Marketing Services, Louisville, KY.

Websites and Google Keyword Search Terms

by @ Louisville Web Design News | Logic Media

Late in 2011, Google made a change where all U.S. users logged in to a Google account were automatically redirected to the secure (https) version of Google search. In order to prevent hackers from snooping on your web sessions with Google and possibly capturing user search results and website browsing history with Google.

While this was definitely a positive move for individual security, it had some interesting side effects. Most notable from the SEO point of view, the change prevented the actual search term used from passing through to the target website as the referrer.

In the past, most Google searches would pass on the search term that users typed in to find your website. Information that is extremely valuable to website owners and marketers. Knowing the actual search terms that visitors used to searched for to find your website would help companies and marketers alike to further gain insight into understanding website audience and make necessary changed to better serve and target the audience. Under the guise of “security", however, Google started to phase out the feature. Note, paid Google search still continues to pass keyword data, in what many consider to be a hypocritical move by Google.

Since 2011, Google has been opting-in more and more swaths of the public into their “secure by default" program. Searches via the Chrome omnibox, all Google account users worldwide, and even searches in Firefox started going secure. Little by little, website owners were losing their precious term information.

The final death blow came in September of 2013, when Google forced everyone onto secure search wherever possible and as the result, these days, it's rather rare for a non-paid Google referrer to contain a search term.

But there is a silver lining to this. While it's certainly not as accurate or precise as it used to be, Google Webmaster Tools now provides search terms for Google clicks to your site. This can be a gold mine of information, and should be checked periodically to make sure website's are on the right track with their marketing efforts, SEO, and content strategy.

Other search engines, such as Yahoo and Bing have yet to start hiding search terms data, and we certainly hope it continue that way. Also, remember that paid search still provides keyword terms data to the users, and the consensus is that despite the hypocrisy, it would infuriate markets so much that Google probably won't start holding terms back on that front any time soon.

If you're interested in learning more about Google keyword search terms data and all the optimal way to utilize the information in order to analyze your website traffic and search engine optimization for your relevant keyword terms, contact our Louisville web design team at (502)252-1446 or via email at info@logicmediaweb.com.

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