KYSEO.us

Sponsored Video

Cora SEO Software measures 520 on-page and off-page SEO factors for your keywords

Marketing Louisville Ky

The Marketing Squad Is Out of Hibernation Just In Time For Spring

by Bryce Raley @ The Marketing Squad

We shut down the ole marketing engine a few months back. We posted about going black with our marketing back in the dead of winter. We had several good reasons. At the time, we were working nomadically in between our old office and our new one. We knew we’d be moving offices before March (almost […]

The post The Marketing Squad Is Out of Hibernation Just In Time For Spring appeared first on The Marketing Squad.

Automotive Marketing Agency | United States | Advantage Concepts, Inc.

Automotive Marketing Agency | United States | Advantage Concepts, Inc.


Automotive Marketing Agency | United States | Advantage Concepts, Inc.

Call Advantage Concepts today (502) 297-9945 for all your automotive marketing needs - direct mail, sales events, digital, social media, reputation manage​ment.

Marketing Project Manager – Atlanta, GA

by Mark Miller @

MarketPro is seeking a Marketing Project Manager in Atlanta, GA who will be responsible for leading business efforts for tactical and strategic projects for the enhancement of Client’s website, mobile, digital and self-service products. In this marketing staffing role, you will develop subject-matter expertise as a product owner and create business requirements for new product […]

Mike Sheehan | Louisville | FindLaw Attorney Marketing

Mike Sheehan | Louisville | FindLaw Attorney Marketing


Lawyer Marketing

Mike Sheehan | Louisville | FindLaw Attorney Marketing | Lawyer Marketing

IPIC 2016 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

International Print & Imaging Conference 2016 IPIC started as a small buying group in California over 30 years ago and is now an international association that provides a broad range of business services to members across the world. At the conference in Las Vegas, Dan and Brittany presented “10 Ways to Improve Your SEO Now” to an eager crowd of people looking to promote their business. This actionable list engaged the audience, prompting them to re-evaluate their own...

The post IPIC 2016 Presentation appeared first on One Thing Marketing Louisville, KY.

Ways to Take Care of Yourself When It Comes to Social Media!

by Wendy Manganaro @ Social Abundance Marketing

The post Ways to Take Care of Yourself When It Comes to Social Media! appeared first on Social Abundance Marketing.

Small business marketing with Hannelore B. Goldberg.

by Wendy Manganaro @ Social Abundance Marketing

My guest is Hannelore B. Goldberg. Hannelore and I will be discussing some top tips for small business marketing including:  Creating a strong brand Keeping marketing materials professional (print & web) Basic SEO they can implement Best practices for Social Media posts Hannelore B. Goldberg, owner of A Vivid Image, is a marketing communications professional passionate about helping small businesses […]

The post Small business marketing with Hannelore B. Goldberg. appeared first on Social Abundance Marketing.

We are hiring: Full-Time Marketing Specialist with experience in Social Media and Public Relations

by Erin @ in.Mode Marketing

in.Mode Marketing is seeking a Marketing Specialist to manage and contribute to the daily operations of the company. Duties/Responsibilities: Manage and execute Public Relations & Social Media Plans for multiple clients Maintain Marketing & Public Relations planning calendars for all clients Manage and monitor multiple Social Media accounts Write, edit and send press releases for […]

The post We are hiring: Full-Time Marketing Specialist with experience in Social Media and Public Relations appeared first on in.Mode Marketing.

10 Beginner Steps to Take Make Your Passion into a Business

by Wendy Manganaro @ Social Abundance Marketing

  I was with a friend who is also a marketing coach and she told me that I have consistently had the entrepreneurial bug. It is a special person who takes their passion and turns it from a hobby or gift into a business, and not everyone can do it. The people whom I have […]

The post 10 Beginner Steps to Take Make Your Passion into a Business appeared first on Social Abundance Marketing.

Insider Louisville: Having a global mindset – A cornerstone of growth

by Sharon Handy @ UofL College of Business

Shamrock Marketing, Inc. | Truck Tire Retreading Tools Repair

Shamrock Marketing, Inc. | Truck Tire Retreading Tools Repair


Shamrock Marketing Inc

Truck Tire Retreading Equipment, & related products, Bulldog Tire envelopes, Sealing Rings, Buffing Blades, 20+yrs. Truck Tire Changing Tools.

How to simplify your content execution

by moneypath @ MoneyPath Marketing

Step-by-step instructions for creating a “Top 5” lead magnet Most companies believe content can help their company grow. I credit Hubspot for beating it into our heads that “inbound is better than outbound” (not always true) and how well it can educate your prospects (almost always true). Similarly, I credit Constant Contact for teaching the […]

The post How to simplify your content execution appeared first on MoneyPath Marketing.

How to Target 6 Online Shopper Personalities

by Jill Estep @ Sheehy

Online shoppers come in all shapes, sizes and styles. But, is your store still targeting all customers the same? As more consumers shop from behind digital screens instead of in-store, identifying your customer base can be tricky. Liraz Margalit, customer experience psychologist at ClickTale, believes knowing who your customers are and targeting the right audience can […]

The post How to Target 6 Online Shopper Personalities appeared first on Sheehy.

The Top 5 Marketing Pitfalls for the Small Business Owners

by jennifer griffin @ Marketing Agency Louisville Kentucky

My partner and I have been in the marketing / advertising business for several decades now and we have seen it all when it comes to small business marketing. Here are the top 5 small business marketing pitfalls we come across most often and our suggestions for avoiding them. 1. Businesses do not own their own

The post The Top 5 Marketing Pitfalls for the Small Business Owners appeared first on Marketing Agency Louisville Kentucky.

Get In On The Baby Boom

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

The Secrets of Marketing to Seniors As the Baby Boomer generation grows older, the senior age group has become the largest in the US in terms of size and percent of the population. With that share of the market comes great buying power. In fact, today 77% of the country’s wealth is controlled by senior citizens. They’re living longer and becoming more active. That’s why, now more than ever, understanding how and why they buy is critical to any company hoping to maximize their marketing efforts. Build Trust—and a Relationship Seniors like to know what they’re spending their money on. They devote more time researching and planning their purchases than other age groups. That means earning their trust is critical. How do you that? Great customer service is one way. Seminars, workshops and other sponsored events are another. Give them the opportunity to spend time with your brand and get comfortable with it. If they like what they see, they’re more likely to become loyal customers. Referrals Can Make the Difference When compared to other demographics, seniors are more likely to respond to word of mouth and referrals. They put a high value on personal recommendations from people they know. […]

The post Get In On The Baby Boom appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Digital Marketing Louisville // Online Marketing Agency NYC

Digital Marketing Louisville // Online Marketing Agency NYC


Blackstone Media

A New York and Louisville web design firm with strong roots in online marketing and strategy. Let’s start your next chapter today.

in.mode is hiring: Social Media Manager (part-time)

by Erin @ in.Mode Marketing

Social Media Manager (part-time) Objective: in.Mode Marketing seeks a Marketing Specialist to manage and contribute to the daily operations of the company. Hours: 24-28 hours per week, M,W,Th,F 10 a.m. – 4 p.m. (in office & events), schedule may vary based on client needs, definitely will need to work outside normal office hours Responsibilities Manage Social Media marketing campaigns […]

The post in.mode is hiring: Social Media Manager (part-time) appeared first on in.Mode Marketing.

We Let the Experts Manage Our WordPress Security and So Should You

by jennifer griffin @ Marketing Agency Louisville Kentucky

So here I go again on one of my rants.  I fume over issues for a few days and if it doesn't go away I know it is time to take it to the blog.  I am going to chalk this one up to the old saying "You don't know, what you don't know."  I

The post We Let the Experts Manage Our WordPress Security and So Should You appeared first on Marketing Agency Louisville Kentucky.

Build Your Store’s Customer Base Through Special Events

by Jill Estep @ Sheehy

Nothing says “we appreciate you” like a big party. Be sure your special event has all the elements to become a big splash and not a bust… It’s that time of year in Louisville, Kentucky: fedora fanfare is at a premium, a hint of mint will hit multitudes of julep glasses and the sound of […]

The post Build Your Store’s Customer Base Through Special Events appeared first on Sheehy.

Parenting & Disciplining That Works with Lorena Seidel

by Wendy Manganaro @ Social Abundance Marketing

My guest is Lorena Seidel. Lorena and I will be discussing Parenting & Disciplining That Works While Also Fully Honoring Your Child  How it all started… How about parenting strategy What messages are children getting? (Positive Perception of Self Other, and the World/ Survive vs Thrive?) Bigger Parenting Picture (2 lists, parenting tools, bunny story) Thriving Environment […]

The post Parenting & Disciplining That Works with Lorena Seidel appeared first on Social Abundance Marketing.

SEO Louisville, KY, Local, Web Design, Internet Marketing Services

SEO Louisville, KY, Local, Web Design, Internet Marketing Services


One Thing Marketing Louisville, KY

Louisville, KY SEO, web design, & internet marketing services for local businesses. Get found by local customers searching for your services by improving your company’s online visibility.

Junior Copywriter – Atlanta, GA

by Jada Brice @

MarketPro is seeking a Junior Copywriter in Atlanta, GA. In this newly created marketing staffing role, you will bring a fresh perspective, a strong work ethic, and the ability to ideate and generate creative work support and take the Client’s brand forward. An adaptable worker who thinks quickly, you will play a key role as […]

Legally Savvy Entrepreneurship with Susan Burns

by Wendy Manganaro @ Social Abundance Marketing

My guest is Susan Burns. Susan and I will be discussing Making Legal your silent partner Making sure you are legally savvy about your business operations as you grow Learning how to #coveryourassets Susan Burns, Founder and CEO of Small Business Legal School, Ltd. and CEO of Susan Burns, LLC Over the last 30 years […]

The post Legally Savvy Entrepreneurship with Susan Burns appeared first on Social Abundance Marketing.

ASSETS VS. BRAND: A MARKETING IDENTITY CRISIS

by Kenny Marcum @ 301 Interactive Marketing

  I read a marketing mantra earlier that I’ve been hearing gutted and paraphrased over the last 15 years. But, I’ll put my own spin on it for you. Clark Kent had assets, Superman had a brand What does that mean for the average small business owner trying to thrive in expensive markets without intimate

The post ASSETS VS. BRAND: A MARKETING IDENTITY CRISIS appeared first on 301 Interactive Marketing.

Insider Louisville: Nat Irvin hosts Thrivals 10 at IdeaFestival 2017

by Sharon Handy @ UofL College of Business

How to Get Customer Reviews

by Kenny Marcum @ 301 Interactive Marketing

Let us discuss the oh so infamous customer review and the difficulty it is for someone to rate your service. As a fellow business owner, we know just how important and influential customer reviews can be. Personally, I like looking for reviews before making a purchase or visiting a business. It helps when dealing with

The post How to Get Customer Reviews appeared first on 301 Interactive Marketing.

4 Ways to Use Keywords to Build Your Brand

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and… [Read More]

The post 4 Ways to Use Keywords to Build Your Brand appeared first on Allegra Marketing Services, Louisville, KY.

Client News: Thorntons

by Erin @ in.Mode Marketing

As part of its ongoing “Thorntons Challenge” philanthropic commitment to breast cancer awareness, Thorntons Inc. is continuing its partnership with Norton Prevention and Wellness to provide mobile-unit mammogram screenings for women throughout the Louisville, Ky., area. The initiative is made possible by an annual $100,000 grant that Thorntons has donated to Norton. This year, mammogram […]

The post Client News: Thorntons appeared first on in.Mode Marketing.

The Top 10 Ways to Break the Rules of FB Marketing

by Wendy Manganaro @ Social Abundance Marketing

It is my favorite time of year, where we kiss goodbye last year and say hello to the New Year. Some of you are maybe thinking; It is over and here’s all the things I am going to do things differently next year. I will not say they are resolutions because we all know many […]

The post The Top 10 Ways to Break the Rules of FB Marketing appeared first on Social Abundance Marketing.

Partner Spotlight: University of Louisville

by Abner Miralda @ El Toro

The University of Louisville is a world-renowned research institution with a vibrant student population and a nationally-acclaimed athletics program. The quality of the members of an institution directly impact its performance and diversity. That’s why the University of Louisville takes advantage of hyper-targeted one-to-one media such as direct mail, email, and of course, El Toro’s IP Targeting, for recruitment, gift-giving, and sales. We are proud to be part of the University of Louisville’s multi-channel marketing...

The post Partner Spotlight: University of Louisville appeared first on El Toro.

Boost Your Company’s Reputation… Or Else

by Dan Skaggs @ One Thing Marketing Louisville, KY

People talk. Wonder what they are saying about your business? More than 25% of a company’s market value comes directly from its reputation. Whether you’re a local business or a multi-industry conglomerate, your reputation plays a major role in your company’s success. But just how important is reputation management to your business? Infographic by WebpageFX

The post Boost Your Company’s Reputation… Or Else appeared first on One Thing Marketing Louisville, KY.

How Rebranding Can Help You Expand Your Audience and Marketing Capabilities

by storybook @ Blackstone Media

In the age of online marketing and constant digital advancements in the business world, it can be easy to feel out of touch with your expanding audience. However, expanding your brand and building brand awareness among newer generations is easier than you might think. Effective online marketing, SEO, and strong web design are all important […]

The post How Rebranding Can Help You Expand Your Audience and Marketing Capabilities appeared first on Blackstone Media.

4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a… [Read More]

The post 4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan appeared first on Allegra Marketing Services, Louisville, KY.

Why El Toro Chooses An Open Office Space

by Kramer Caswell @ El Toro

El Toro has been featured time and time again as having one of the coolest office spaces in Louisville. To us, it’s no surprise, given that’s what the office was designed to be-- open, collaborative, and fun. Newcomers are impressed by the motorcycles, sports team regalia, bourbon, and our open workspace in which employees work at long, joint tables. However, there’s been plenty of hate lobbed at collaborative workspaces like El Toro’s. Critics argue it’s...

The post Why El Toro Chooses An Open Office Space appeared first on El Toro.

The Ripple Effect: How to be An Everyday Innovator

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than… [Read More]

The post The Ripple Effect: How to be An Everyday Innovator appeared first on Allegra Marketing Services, Louisville, KY.

Stock Photography or Photo Shoot?

by Jim Miller @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Every new creative project has its challenges. What’s the theme going to be? The tone? What do we need to say and what’s the best way to say it? And among all those decisions (and a thousand more) is another one we make on nearly every project that requires visuals—do we need a photo shoot or will stock photography (licensed, pre-shot photos) suffice? Below you’ll find an overview of the benefits and drawbacks of each. Easy & Affordable Two of the biggest benefits to stock photography are price and availability. Stock is usually relatively affordable when compared to the larger cost of a photo shoot, which requires a professional photographer, art director, and many other expenses. Stock is also available to buy on the spot. There are dozens of stock photo companies on the web that offer high-quality images around the clock for download. There’s a lot of great stock out there to choose from. Every day it gets easier to find very artistic and stylish stock images. In fact, you’d be surprised by how many well-known brands use it in their advertising. It’s all about finding the best image for the concept at hand. A True Reflection of Your […]

The post Stock Photography or Photo Shoot? appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

How Marketers Should Respond When a Recruiter Asks about Their Salary History

by Mark Miller @

“So what are you currently making?” This is one of the most common, and often one of the most dreaded, questions any professional candidate is likely to hear early on in a job search or if they’re getting called by a marketing recruiting agency. It also generates a lot of confusion. We live in a society […]

You are NOT a Graphic Designer so quit trying to be one!

by jennifer griffin @ Marketing Agency Louisville Kentucky

My workload keeps piling up today which means I really should be working on client projects right now, but I had to stop and write this blog post ASAP because I can't take it anymore. I have to stand on my soapbox and scream out to all small business owners something very important.  Here it

The post You are NOT a Graphic Designer so quit trying to be one! appeared first on Marketing Agency Louisville Kentucky.

Getting Listed: Using Local Business Citations to Boost Online Visibility

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Implementing an effective digital marketing strategy to grow your business will likely include several moving parts at once. From website design to strategy, the formula for achieving success in the digital space can seem complicated. That’s why we are going to focus this post on explaining how business citations – a large chunk to the local SEO equation – can benefit your business. What is a Local Business Citation? Generally speaking, a business citation is...

The post Getting Listed: Using Local Business Citations to Boost Online Visibility appeared first on One Thing Marketing Louisville, KY.

Marketing wins and misses at Homearama ’17

by Kelley Kerger @ Power Agency

Marketing at consumer-targeted home shows can be a challenge for installed home products that are naked to the consumer eye, behind the walls or simply taken for granted. How can brands and dealers did take advantage of this consumer marketing opportunity?

The post Marketing wins and misses at Homearama ’17 appeared first on Power Agency.

Amazon SEO: A guide to improving your rankings on Amazon

Amazon SEO: A guide to improving your rankings on Amazon

by DPadmin @ Guardian Owl Digital Boutique

Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that […]

The post Amazon SEO: A guide to improving your rankings on Amazon appeared first on Guardian Owl Digital Boutique.

Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

You likely don’t have time to sift through the inner workings of the Web searching for the most relevant digital marketing news. That’s fine, you don’t need to do that. Luckily, we’ve compiled seven articles throughout the last couple weeks that grabbed our attention. Check them out. SEO/SEM 5 Ways to Increase Local Online Exposure As local search continues to factor in to the decision-making process of consumers and inevitably plays a part in deciding which...

The post Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

WordPress Plugin Vulnerability | Bluegrass Web Works

by jennifer griffin @ Marketing Agency Louisville Kentucky

If you have a WordPress website please read. Important information from Bluegrass Web Works on security issues that need attention. It was recently discovered that a large number of WordPress plugins have security vulnerabilities allowing hackers access to websites running outdated versions of these plugins. Source: WordPress Plugin Vulnerability | Bluegrass Web Works

The post WordPress Plugin Vulnerability | Bluegrass Web Works appeared first on Marketing Agency Louisville Kentucky.

Strong Hold

by Hatfield Media @ Hatfield Media

Strong Hold is a Louisville-based manufacturer of heavy-duty steel industrial grade storage and workspace solutions.  Our video team recently spent some time at their facility to capture the people and processes that run the business.  The goal of the video project ...

Read More

The post Strong Hold appeared first on Hatfield Media.

Sr. Digital Customer Satisfaction Analyst – Atlanta, GA

by Jada Brice @

MarketPro is seeking a Sr. Digital Customer Satisfaction Analyst in Atlanta, GA who will be responsible providing for reporting and insights from current voice of customer platforms (ForeSee and OpinionLab). In this marketing staffing role you will be responsible for the maintaining and updating of survey questions to meet the changing needs of the business. […]

How To Build A Business You Love, According To Your Creative Entrepreneur Type

by Wendy Manganaro @ Social Abundance Marketing

My guest is Lisa Robbin Young. Lisa and I will be discussing how to build a business you love, according to your creative entrepreneur type Known as “The Courage Catalyst,” Lisa Robbin Young is the founder of Ark Entertainment Media, a business incubator for creative entrepreneurs. She’s helped sales professionals, best-selling authors, actors, musicians, and other creatives make […]

The post How To Build A Business You Love, According To Your Creative Entrepreneur Type appeared first on Social Abundance Marketing.

Client in the news: Thorntons gas stations introducing new ethanol fuel

by Erin @ in.Mode Marketing

State Sen. Bill Cunningham, D-Chicago, looks over fuel dispensers at the Thorntons gas station at 9138 S. Cicero Ave., Oak Lawn. (Mike Nolan / Daily Southtown) Mike NolanDaily Southtown While corn-derived E85 fuel has been in the Chicago market for a number of years, one gas station operator is betting that a fairly new ethanol-gasoline […]

The post Client in the news: Thorntons gas stations introducing new ethanol fuel appeared first on in.Mode Marketing.

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail… [Read More]

The post 3 Ways to Build the Perfect List for Your Next Direct Mail Campaign appeared first on Allegra Marketing Services, Louisville, KY.

Client News: Louisville company adds Derby Eve event that will take you places

by Erin @ in.Mode Marketing

by David Mann, Business First Louisville-based Mint Julep Tours is mixing up its own Derby Eve event. The new “Derby Eve Distilled Exclusive Experience” will be held on May 6, the night before Kentucky Derby 142, according to a news release. Mint Julep Tours co-founder Sean Higgins said his company’s new Derby Eve event offers a… more This […]

The post Client News: Louisville company adds Derby Eve event that will take you places appeared first on in.Mode Marketing.

Even the Worst Super Bowl Spot Is Better Than None at All

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

According to USA Today, the lowest rated Super Bowl spot of the over 60 spots aired was a short fifteen-second ad for a mobile game called Heroes Charge. It probably ranked so low because it was utterly forgettable rather than inherently terrible (like that now infamous Nationwide spot), but apparently even the most forgettable Super Bowl ad can mean big business. The day before the Super Bowl, Heroes Charge was ranked as the 899th most downloaded iPhone app in the country. In the days after the ad aired, it shot up to 252nd on the downloads chart and 21st on the top grossing US apps charts. Those are pretty impressive numbers—and ones that can be almost entirely attributed to that single spot. While of course not everyone can afford a spot in the Super Bowl, the takeaway resonates with companies of all sizes (and budgets) interested in building their brands and driving sales—if you want to succeed, you’ve got to get out there and market yourself! Even if you’re not the biggest and best in the field, anything you can do to get your company’s name out there is almost always better than doing nothing at all.

The post Even the Worst Super Bowl Spot
Is Better Than None at All
appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Linda Schuster featured on StyleBlueprint

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

By Heidi Potter, StyleBlueprint Photo by Adele Reding “Linda Schuster is tiny, but don’t let her stature fool you. Her marketing firm, Quantum Communications (or Q the Agency), services clients such as Brown-Forman, The University of Louisville and YUM! Brands, just to name a few. This woman is connected and committed to Louisville. Running her portfolio and raising a family definitely keep her on her toes, but this self-proclaimed foodie always manages to try the latest local restaurant. Welcome today’s FACES profile, Linda Schuster. What made you decide to go into public relations as a career? I was an accounting major in college and bored to death working in an accounting firm my junior year. So I called my dad and said I was switching majors! I decided to do an internship at an agency in Austin for fun. I loved it and here I am. How long have you owned your own business? 21 years What kind of advice would you have given yourself 20 years ago? I don’t think anyone can tell you what it’s going to be like to own your own business. It’s both rewarding and frightening every day. Mostly rewarding. I guess I would say get […]

The post Linda Schuster featured on StyleBlueprint appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Sullivan University Human Resources Leadership Program Granted Major Distinction

by Greg Griffith @ Sullivan University

LOUISVILLE, KY- Sullivan University’s Human Resource Leadership Program has been granted a major distinction that will provide students with the opportunity to more quickly launch their careers. The Society for Human Resource Management (SHRM), the largest human resources professional society in the world, has announced that Sullivan University’s Bachelor of Science and Master of Science […]

Makespace!

Makespace!


Makespace!

Makespace! is Louisville, Kentucky's best web design company. We offer full website, branding and logo design, internet marketing and more. Get started today.

A Brief Winter Slumber for Our Marketing

by Bryce Raley @ The Marketing Squad

Well, January was a blur. We started the year with a 4-day workweek coming out of the Christmas break, and we had a 4-day workweek two weeks later with MLK day. We’ve been operating out of a temporary office, as many of you know. A big thanks to Greg Blakemore and the Nehemiah Group for […]

The post A Brief Winter Slumber for Our Marketing appeared first on The Marketing Squad.

Creating a great email subject line

by moneypath @ MoneyPath Marketing

We can likely all agree we don’t need yet another email, but if you’re like me, I appreciate a thoughtful email. The problem is a clear email message with a bad subject line doesn’t even get opened. Having worked with many SaaS companies across multiple industries, we have found there are three tenants of a […]

The post Creating a great email subject line appeared first on MoneyPath Marketing.

Top Ten Internet and Social Media Tips for Small Businesses

by jennifer griffin @ Marketing Agency Louisville Kentucky

  I recently gave a presentation to a group of small business owners from the NEW (Network of Entrepreneurial Women) group.  I created the graphic above to correspond to the "Top Ten Internet and Social Media Tips for Small Businesses".  Because some women in the group were just starting out and some were already further

The post Top Ten Internet and Social Media Tips for Small Businesses appeared first on Marketing Agency Louisville Kentucky.

Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct… [Read More]

The post Simple Ways to Personalize Your Multi-Channel Marketing Campaigns appeared first on Allegra Marketing Services, Louisville, KY.

Marketing and Communications Manager- Boston, MA

by Jada Brice @

MarketPro is seeking a Marketing & Communications Manager in Boston, MA who will serve as the primary manager for promotion and promotion needs for our Client. This marketing staffing position reports directly to the Vice President and will oversee the planning and execution of successful marketing campaigns. Our Client is looking for someone who is […]

How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine

by DPadmin @ Guardian Owl Digital Boutique

By thinking like a search engine marketer, you just might discover a powerful new marketing channel. Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it’s growing at a rate that’s doubling […]

The post How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine appeared first on Guardian Owl Digital Boutique.

Fall in Love with Promotional Products

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)… [Read More]

The post Fall in Love with Promotional Products appeared first on Allegra Marketing Services, Louisville, KY.

What is Help Wanted Kentucky?

by Greg Griffith @ Sullivan University

3 Essential Reasons To Update Your Business Website

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Rarely do we ignore important assets by allowing them to go neglected for extended periods of time. A business website shouldn’t be any different, especially considering that most buyers shop around and read about a company’s products and services before making a purchase. Given the fact that online research has become a focal point of the buying process, website maintenance and upkeep is critical to ensuring that your company’s site has relevant and up-to-date information...

The post 3 Essential Reasons To Update Your Business Website appeared first on One Thing Marketing Louisville, KY.

How often should I redesign my website?

by Kenny Marcum @ 301 Interactive Marketing

How often should I redesign my website?  This question is one that we get asked on a pretty regular basis. While there is no text book answer and every web designer has a different opinion on the topic, here is what we think: In our opinion an overhaul of your website needs to happen every

The post How often should I redesign my website? appeared first on 301 Interactive Marketing.

Why we love WordPress!

by Allison Taylor @ 301 Interactive Marketing

  Our clients know that when we build websites, we love to use WordPress. Here are several reasons that illustrate even further our love for WordPress. 17% of sites on the internet today are built on a WordPress platform. (This fact is direct from WordPress)  You might be wondering why this is important. Here is

The post Why we love WordPress! appeared first on 301 Interactive Marketing.

Assess Your Influence With a Digital Audit

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help. Digital media audits assess your current digital initiatives and assets to identify resources and opportunities for increased effectiveness and engagement. For companies using websites, apps, social media, blogs, and email marketing, these audits offer an invaluable analysis that can reveal the strengths and weaknesses of your digital marketing efforts. Within an audit, seven core areas are reviewed to determine digital reach, structure and influence. Below you’ll find a detailed breakout of each of the areas, including the key criteria analyzed for each. Reach + Presence Determination of current channels and exposure for organic and paid reach for all digital initiatives including websites, landing pages, SEO, PPC, blogs, social media, email marketing, mobile applications, digital advertising Determination of website grade and rank through Google, Bing and Yahoo Architecture Design review User experience/interface review Functionality review Structure/architecture assessment Content Content strategy Content creation workflows Content Assets Format reviews Grammar/spelling/punctuation SEO optimized/keywords Conversion Clear conversion funnels Opt-in/lead captures Bounce-rate CTA’s Integration Correct linking […]

The post Assess Your Influence With a Digital Audit appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

think.create.optimize.

by Kenny Marcum @ 301 Interactive Marketing

The post think.create.optimize. appeared first on 301 Interactive Marketing.

Current360 | Advertising, Marketing, Branding, Digital Agency

Current360 | Advertising, Marketing, Branding, Digital Agency


Current360

Louisville’s Leading Interactive Marketing, Branding and Advertising Agency. Whatever you need to build your brand — we do that.

Welcome to The Squad, Matt!

by squadmarketing @ The Marketing Squad

If you haven’t noticed, The Squad has grown a lot this summer. We’ve already introduced you to Glenn and Michalah, and today we want to introduce you to Matt, our newest Squad member and Web Developer. Matt hails from the dark, cold lands that are Upstate New York. He moved to Kentucky for college and […]

The post Welcome to The Squad, Matt! appeared first on The Marketing Squad.

Mint Julep Tours in the News

by Erin @ in.Mode Marketing

In this week’s Monday Business Briefing, we told you about the consignment furniture store Eyedia vacating its Mellwood Avenue space on Jan. 8. Although they won’t say where they’ll open next, we do know now that Mint Julep Tours & Transportation will be taking over their storefront at 1631 Mellwood Ave. The move by the […]

The post Mint Julep Tours in the News appeared first on in.Mode Marketing.

Social Media Marketing for Multiple Generations

by brownie @ Crosby Interactive

4 Powerful eCommerce Skills That Can Open Up Career Growth Opportunities

by Mark Miller @

In 2017, eCommerce sales are expected to grow to a staggering $2.290 trillion. Yes, trillion, with a T. eCommerce transactions will account for about 10% of retail sales worldwide this year, and you can assume those figures will only continue to rise. eCommerce is the future of revenue growth for many businesses. Marketing and digital professionals […]

Do you have what it takes to be a Squad copywriter and storyteller?

by squadmarketing @ The Marketing Squad

The Marketing Squad is looking for a talented copywriter who loves to tell a story to grow a business. This teammate will eat, drink, and sleep the written word – a true wordsmith and storyteller with a knack for taking an angle and making a story. You can’t be scared of the following: Talking to […]

The post Do you have what it takes to be a Squad copywriter and storyteller? appeared first on The Marketing Squad.

A Beginner’s Guide to Shopper Marketing [Infographic]

by Scott Kuhn @ Sheehy

If you don’t have a plan for marketing to your customers inside your store, you’re missing the bigger picture – and the opportunity to grow. There was a time when retail-marketing firms were quick to point out that their primary objective was to help get consumers in their clients’ front doors. Then, the onus was […]

The post A Beginner’s Guide to Shopper Marketing [Infographic] appeared first on Sheehy.

El Toro - IP Targeting & Data Onboarding: One-to-One Marketing

El Toro - IP Targeting & Data Onboarding: One-to-One Marketing


El Toro

Realtime online IP targeting by matching IP addresses to physical mailing addresses. Serving IP targeted display ads & IP targeted video without cookies.

Under the stairs. Out of the box.

by Jayne Myers @ Power Agency

Demonstrating unconventional and creative applications for home products is a great way of cutting through the marketing clutter.

The post Under the stairs. Out of the box. appeared first on Power Agency.

You Don’t Need More Tofu

by Rita Harris @ MoneyPath Marketing

Do you focus on lead nurturing throughout your sales funnel? When my wife and I started dating, we went through the normal phases of getting to know each other and our commonalities. We quickly both discovered one glaring difference… she was a vegetarian and I resembled more of a carnivore. She introduced me to many […]

The post You Don’t Need More Tofu appeared first on MoneyPath Marketing.

Welcome to The Squad, Courtney!

by squadmarketing @ The Marketing Squad

The Squad is excited to introduce our newest team member, Courtney Nappo! Joining our team as a social media maven, Courtney is a lover of all things social and one week in she’s rocking social media management with flavor and fun. Courtney, a University of Kentucky graduate, is passionate about research and problem solving, and […]

The post Welcome to The Squad, Courtney! appeared first on The Marketing Squad.

IPIC 2017 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

Last week, our own Brittany Murphy presented at the 2017 International Print & Imaging Conference (IPIC). During the Las Vegas presentation, Brittany highlighted the importance of local SEO in growing your business. With a helpful step-by-step breakdown of the most important factors in ranking locally, the audience learned tons of useful information on how they could implement these actionable tactics today to start greatly improving their online presence.

The post IPIC 2017 Presentation appeared first on One Thing Marketing Louisville, KY.

Team | Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Team | Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky


Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Quantum Communications (QtheAgency) is a full-service advertising, marketing and digital agency located in Louisville, Kentucky that specializes in marketing research, public relations, media buying, digital design and award-winning creative.

Client of the Month – Centrality Business Technologies

by Kenny Marcum @ 301 Interactive Marketing

Our client of the month this August is Centrality Business Technologies. Centrality provides IT services including support, data security, consulting, and backup as well as business phone systems and infrastructure cabling. Since 1996 they have been providing clients with technology solutions that help solve crucial business issues and streamline integrated organizational processes. Why Centrality? They

The post Client of the Month – Centrality Business Technologies appeared first on 301 Interactive Marketing.

Quantum Celebrates Two Decades in Advertising

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Yep, you read that right. 2014 marks our platinum anniversary, can you believe it? And it all began with a dream and a sub-subleased space on the fourteenth floor of the Citizen’s Plaza building… In 1994, Jim Miller, Patty Marguet and Linda Schuster left their jobs at prominent Louisville agencies to start their own company. Their vision was to create a different kind of advertising firm, focused on respect for clients, integrity of work, and quality of life for its employees. Originally the three owners made up the entire creative and account services staff. Oh, and there was Sydney, the Australian cattle dog. She helped tear up the delivery boxes for trash day. Over the next few years Quantum’s client list and staff continued to grow until a new workspace was in order. So in 1997 they moved to the office that many of our clients will remember fondly, on West Main Street, right next to the Slugger Museum and above Kentucky Mirror & Plate Glass Company. But after 12 years of downtown parking hassles and the occasional raccoon infestation (ask us about that one some time!), the Q moved to Story Avenue, where we currently reside. And all these twenty […]

The post Quantum Celebrates Two Decades
in Advertising
appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

4 Tips for Creating Engaging B2B Content

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share… [Read More]

The post 4 Tips for Creating Engaging B2B Content appeared first on Allegra Marketing Services, Louisville, KY.

GoToLouisville.com Official Travel Source

GoToLouisville.com Official Travel Source


Go To Louisville

Let Gotolouisville.com keep you updated with all of the latest Kentucky Tourism and Louisville Event information.

Mix up some delicious drinks using Ballotin Chocolate Whiskey

by Erin @ in.Mode Marketing

Chocolate plus whiskey. What could be a more winning combination? Ballotin Chocolate Whiskey has got you covered. Try out these tasty recipes using Ballotin Chocolate Whiskey: Ballotin Whiskey Kiss: 1 oz Ballotin Chocolate Whiskey – Favorite Flavor One splash Grenadine 3 oz Prosecco 1. Stir 1 oz Ballotin Chocolate Whiskey and a splash of Grenadine […]

The post Mix up some delicious drinks using Ballotin Chocolate Whiskey appeared first on in.Mode Marketing.

5 Steps to Marketing 101 for the New Entrepreneur

by Wendy Manganaro @ Social Abundance Marketing

This morning, I was speaking to someone, and they began to tell me how they find it difficult to write social media posts that capture everyone from the high school student to their ideal long-term client. It got me thinking about how many people struggle with finding the right words, brand, and ultimately marketing tools. […]

The post 5 Steps to Marketing 101 for the New Entrepreneur appeared first on Social Abundance Marketing.

Inbound Marketing: What it is and why you should care

by Brooke Moody @ The Marketing Squad

Ahhh, marketing. Every company does it – whether it be through an entire department, a small team wearing multiple hats, a single person operating out of the supply closet, or an agency. And you, as a consumer, encounter marketing everyday. Marketing tactics range from old school mailers and yellow page ads to digital Inbound Marketing […]

The post Inbound Marketing: What it is and why you should care appeared first on The Marketing Squad.

Open position: Part-Time Marketing Assistant

by Erin @ in.Mode Marketing

Responsibilities Marketing administrative support for various clients Manage marketing campaigns and day-to-day activities including: Curate relevant content to reach the audiences for in.mode clients Write editorial content Monitor, listen and respond to users in a “social” way while cultivating relationships. Conduct online advocacy and open stream for cross-promotions. Develop and expand community and/or blogger outreach […]

The post Open position: Part-Time Marketing Assistant appeared first on in.Mode Marketing.

Assistant Director of Marketing

Assistant Director of Marketing


NCAA Market

The University of Louisville Athletic Association is seeking qualified applicants for the position of Assistant Director of Marketing. The Assistant Director of Marketing will be an integral part of the marketing team in the Department of Athletics for the University of Louisville-a Division I me...

Bluegrass Indoor Karting

by Hatfield Media @ Hatfield Media

Bluegrass Indoor Karting is the best indoor racing facility in Louisville Kentucky.  Equipped with top-performing cars with top speeds exceeding 40mph, this is not the go carts you grew up with.  Helmet and neck-guard required!  As the agency of record ...

Read More

The post Bluegrass Indoor Karting appeared first on Hatfield Media.

El Toro Acquires “iptargeting.com” Domain

by Kramer Caswell @ El Toro

Louisville, KY - July 25, 2017- Eltoro.com, an IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline. For the company that invented the mechanism for targeting digital advertisements via an IP address on a 1-to-1 cookieless...

The post El Toro Acquires “iptargeting.com” Domain appeared first on El Toro.

Chris Nation Named 2015 AAF Hot 10 Award Winner

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

We’re excited to announce that our very own Director of Client Services, Chris Nation, has been selected as one of the 2015 American Advertising Federation of Louisville’s Hot 10. The announcement was made Thursday, June 18 during the AAF’s 2015 Hot 10 Awards Luncheon at The Olmsted. According to AAF Louisville, “The Hot 10 Awards recognize those advertising and marketing professionals under 32 in the Louisville industry that go beyond the 8-5-work day in big and small ways.” Chris commented,  “I am incredibly grateful and honored to be a recipient of this award and look forward to serving and investing in the advertising industry in our community.” We couldn’t be happier that Chris has been recognized for his strong work ethic and positive impact on the Louisville advertising community. We are proud to have him as part of our team and look forward to what the future holds! About AAF-Louisville: American Advertising Federation – Louisville, formerly the Advertising Federation of Louisville (AdFed), with more than 650 members, represents Louisville’s $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other […]

The post Chris Nation Named 2015 AAF Hot 10 Award Winner appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Client News: Kosair Charities launches Kite Club to recognize corporate sponsors

by Erin @ in.Mode Marketing

Kosair Charities has launched a new corporate sponsor recognition campaign — and in keeping with the organization’s branding, it’s kite-themed. The new Kosair Charities Corporate Kite Club recognizes companies that have contributed more than $5,000 to the organization in the course of the charity’s fiscal year, not including individual employee contributions. The new Kosair Charities Corporate […]

The post Client News: Kosair Charities launches Kite Club to recognize corporate sponsors appeared first on in.Mode Marketing.

3 Easy Ways to Enhance Your Email Marketing Results

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

According to Forrester, email marketing is the most direct way to reach and interact with your audience – even more so than social channels, like Facebook. The study says that people are twice as likely to sign up for your email list as they are to interact with you on Facebook. Like any marketing channel,… [Read More]

The post 3 Easy Ways to Enhance Your Email Marketing Results appeared first on Allegra Marketing Services, Louisville, KY.

Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google’s most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways...

The post Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies appeared first on One Thing Marketing Louisville, KY.

Landing page benchmarks; Live video challenges; The “Data Wheel of Death” & More

by Rita Harris @ MoneyPath Marketing

This week’s roundup includes lead generation benchmarks for landing pages, problems with live video, overcoming problems with bad data, benefits of user-generated content, and more. Lead Generation Landing Page Benchmarks and Top Content Tactics Marketing Profs & Unbounce Unbounce recently released their 2017 Conversion Benchmark Report. To summarize, short landing pages with simple verbiage are the most […]

The post Landing page benchmarks; Live video challenges; The “Data Wheel of Death” & More appeared first on MoneyPath Marketing.

Find your target audience with YouTube video advertising

by DPadmin @ Guardian Owl Digital Boutique

Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the site. Within that large volume […]

The post Find your target audience with YouTube video advertising appeared first on Guardian Owl Digital Boutique.

Marketing

Marketing


Marketing

Experienced in SEO & PPC. DBS has a long history of developing Louisville Internet marketing campaigns that grow our clients' online business. Contact us today!

Hashtags Turn 10: 3 Tips to Use Them Effectively

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.… [Read More]

The post Hashtags Turn 10: 3 Tips to Use Them Effectively appeared first on Allegra Marketing Services, Louisville, KY.

Reverse Append Now In the El Toro Portal

by Kramer Caswell @ El Toro

Louisville, KY - October 3, 2017 Connecting with web visitors in a physical space is now possible through the El Toro Portal with Reverse Append. This latest offering, based on El Toro’s revolutionary IP Targeting technology, allows marketers to send custom direct mail pieces to anonymous website visitors. With Reverse Append, advertisers can place a pixel on a website that captures the IP addresses and the on-site behavior of their web visitors. If visitors perform...

The post Reverse Append Now In the El Toro Portal appeared first on El Toro.

Top 10 Reasons Why We Use WordPress?

by jennifer griffin @ Marketing Agency Louisville Kentucky

Over 90% of our clients are now on the WordPress website platform. I have encouraged all my clients over the last several years to move to WordPress.  It is a dynamic, user friendly system that puts control back into the hands of the clients.  I have clients that can manage their own websites updates after

The post Top 10 Reasons Why We Use WordPress? appeared first on Marketing Agency Louisville Kentucky.

El Toro Recognized as Best Place to Work in Greater Louisville

by Kramer Caswell @ El Toro

El Toro was once again recognized by Louisville Business First as one of the Best Places to Work in Greater Louisville! The business publication based the awards on a series of surveys collected from employees. We’re grateful that it’s our third time on the list. This year we earned the accolades for companies with 25 - 99 employees. Below is an excerpt of the article with El Toro CEO, Stacy Griggs. The full piece is...

The post El Toro Recognized as Best Place to Work in Greater Louisville appeared first on El Toro.

With CMS Comes Great Responsibility

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on their web agency or a programmer to make even the smallest changes to their sites, now CMS makes many changes as easy as editing a Microsoft Word document. However, this increased access and control can also bring a few pesky (but easily avoidable) challenges. The most prevalent of these is changing content without thinking about how it might alter the design, layout and look of the site. At the Q, we spend a lot of time making sure your site looks great and functions perfectly before it’s launched. We want all the pieces to fit together. We want the best keywords to be included in the copy in all the right places. However, sometimes with a CMS component what may seem like a simple change can end up being a big one that can alter a site’s look, feel and function. Here are a few guidelines we suggest our clients keep in mind when making revisions and additions on their own: When changing copy, take into account how much copy will fit in the space you’re working […]

The post With CMS Comes Great Responsibility appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Boutique vs Big Name: Tips for Choosing the Right Marketing Executive Search Partner

by Mark Miller @

Industry wide, executive search firms have a failure rate of around 9% for their placements. That’s an enormous risk when hiring a marketing executive, where the future growth of your organization is at stake. The key to stacking the odds in your favor? Finding the right executive search partner. This is a case where big […]

A Beginner’s Guide to Facebook Advertising

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater. To help take advantage of this enormous user base, Facebook developed an advertising platform—called simply Facebook Ads—to help businesses, brands and organizations generate more awareness and better reach their target audiences.   1.  Identify Your Audience Much like Google AdWords or Bing Ads, Facebook allows users to finely target their audience by key demographics (age, gender, interests, location) and optimize campaigns for likes, clicks or interactions. For instance, you can target all individuals 18+ that live in the United States who like arts and music. Or you could identify more specific segments, such as women living in the south end of Chicago, age 30 – 50 who like the show Grey’s Anatomy. How? When a user creates a profile on Facebook they are asked to share demographic information. Additionally, the pages they like and the interests they discuss on the site further factor into the Facebook search algorithm. Using this information Facebook can display ads only to the most relevant audiences—and the more […]

The post A Beginner’s Guide to Facebook Advertising appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

3 Resources to Help You Calculate Competitive Compensation for Your Next Marketing Executive

by Mark Miller @

In our 20+ years matching top marketing professionals with open job opportunities, we’ve found that most of them aren’t motivated primarily by money–other factors like growth potential, responsibilities, and who they get to work with tend to rank higher. That said, elite marketers haven’t worked so hard through their careers to do it for free. […]

No Selling, just Strategic Marketing & Simplified Tech with Winnie Anderson

by Wendy Manganaro @ Social Abundance Marketing

My guest is Winnie Anderson. Winnie and I will be discussing No Selling, just Strategic Marketing & Simplified Tech.   Winnie Anderson is an award-winning brand strategist, best-selling author, business development instructor and strategist, and a podcaster. She is passionate about…. helping introverted corporate escapees to clearly stand out from the competition, manage their deep dislike for […]

The post No Selling, just Strategic Marketing & Simplified Tech with Winnie Anderson appeared first on Social Abundance Marketing.

Tackling Your Inbox

by Kristina Mobley @ The Marketing Squad

So I made the mistake of having my work email on my phone. I looked down one Sunday and saw a massive amount of emails. I quickly browsed through to see if there were any emergencies (there weren’t), then I waited to tackle it Monday. Since I knew what I was walking into Monday, I […]

The post Tackling Your Inbox appeared first on The Marketing Squad.

What Determines Startup Success?

by Jill Estep @ Sheehy

For startup genius Bill Gross, sharing the secret to success wouldn’t be possible without experiencing failure. Few know success quite as well as Idealab founder and CEO Bill Gross. With more than 100 startups birthed from Idealab, including NetZero, Pet Smart and tickets.com, Gross has lead plenty of new stores to sky-high profits and unparalleled […]

The post What Determines Startup Success? appeared first on Sheehy.

What’s the big deal about being mobile responsive?

by Kenny Marcum @ 301 Interactive Marketing

If you have been following along with the buzz about Google’s recent algorythm change, which they announced in advance, a rarity; then you will be familiar with the words mobile responsive. On April 22nd Google changed their algorythm in favor of sites that are responsive on mobile devices. Think tablets and phones. People are surfing

The post What’s the big deal about being mobile responsive? appeared first on 301 Interactive Marketing.

Thrive, Digital Marketing & Advertising Agency in Louisville

Thrive, Digital Marketing & Advertising Agency in Louisville


Thrive Internet Marketing

Thrive is a full-service digital marketing agency in Louisville, Kentucky. We offer web design, SEO, social media, PPC and more. Call (502) 200-1995

Underrated Technology Every Social Media Marketer Should Be Thankful For

by Michelle Smith @ Marketing Agency Louisville Kentucky

Social media has been responsible for far-reaching changes in the way that marketers are interacting with the public. Technology has brought us to a point where the modern consumer has nearly uninterrupted access to their favorite products, companies, personalities, and brands. As a result, marketers spend a great deal of their time figuring out how

The post Underrated Technology Every Social Media Marketer Should Be Thankful For appeared first on Marketing Agency Louisville Kentucky.

Small Business Marketing Workshop

by brad howard @ Marketing Agency Louisville Kentucky

Please join us on September 18th for the Go Fetch Marketing Workshop You will learn the answers to these ten marketing  questions and lots more. How do I incorporate social media (Facebook, Twitter, Linked In, and Pinterest) into my business and how important is it? Should I revamp my current website or build a new one?

The post Small Business Marketing Workshop appeared first on Marketing Agency Louisville Kentucky.

Work Ready Kentucky Scholarship Program

by Greg Griffith @ Sullivan University

Recognizing that too few able-bodied Kentuckians are gainfully employed, and too few Kentuckians have the skills needed for jobs that remain open in the commonwealth, Governor Bevin and the Kentucky General Assembly have made available $15.9 million for the Work Ready Kentucky Scholarship Program. This scholarship makes certificate and diploma programs providing training in one […]

Content marketing secrets; Boosting website lead generation; Sourcing content

by Rita Harris @ MoneyPath Marketing

This week’s roundup includes content marketing secrets from the pros, boosting your website’s lead generation, going from personas to personal, and more. What Works Now: 13 Content Marketing Secrets from Kissmetrics, WordStream, Unbounce, KlientBoost, Close.io & More AdEspresso In the beginning, blogging was intimidating because people weren’t sure what it was or what to do […]

The post Content marketing secrets; Boosting website lead generation; Sourcing content appeared first on MoneyPath Marketing.

The Marketing Squad

The Marketing Squad


The Marketing Squad

Marketing agency specializing in digital marketing strategies with a focus on inbound lead generation.

SEO Optimization, PPC Performance & More!

by storybook @ Blackstone Media

From search marketing to SEO optimization to social media, there’s plenty out there keeping digital marketers busy. In order to stay up with the constant changes in standards and practices, a lot of research is required. Of course, that can take many forms, but one of the most prominent ways it happens here at BSM […]

The post SEO Optimization, PPC Performance & More! appeared first on Blackstone Media.

Digital Marketing Agency - Hatfield Media

Digital Marketing Agency - Hatfield Media


Hatfield Media

Hatfield Media is a marketing agency based in Louisville Kentucky. We serve clients across the United States! Marketing, SEO, websites and video production!

Why is it important to keep your local business data updated

by Kenny Marcum @ 301 Interactive Marketing

In this ever changing world of data mining companies looking to populate the internet with their data it is very important to keep your information correct.  Incorrect and/or missing data can keep your business listing from showing up in local search results, which as we all know is vital to bring in new business from

The post Why is it important to keep your local business data updated appeared first on 301 Interactive Marketing.

Strategic Communications

by Hatfield Media @ Hatfield Media

Strategic Communications is a provider of technology services to US Government and Commercial verticals.  Headquartered in Louisville, KY, Strategic services clients of all sizes across the United States by providing a variety of IT products and services including infrastructure, communications ...

Read More

The post Strategic Communications appeared first on Hatfield Media.

Step Up Your Swag to Build Brand Awareness

by Tiffany Moss @ Allegra Marketing Services, Louisville, KY

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out… [Read More]

The post Step Up Your Swag to Build Brand Awareness appeared first on Allegra Marketing Services, Louisville, KY.

Kundenberater m/w für den professionellen technischen Support von Privatkunden (Dusseldorf, Nordrhein Westfalen, DE)

by @ Sitel - Custom Search

Über Sitel

Sitel ist einer der Weltmarktführer im Bereich Outsourcing von Kundenservice Dienstleistungen. In Deutschland ist Sitel seit über 20 Jahren präsent und stellt einen wichtigen Baustein in der weltweiten Strategie des Unternehmens dar. Als Vorreiter in der sich wandelnden Kundenservice Branche legt Sitel einen starken Fokus auf digitale Kundenservice Strategien einschließlich Social Media Services. Dabei steht eine sehr hohe Servicequalität über die gesamte Kundenservice Prozesskette hinweg im Vordergrund. Mit globaler Präsenz und lokaler Stärke bedient das Unternehmen branchenübergreifend internationale und nationale Kunden aus dem B2B- und B2C-Segment. Durch die Kombination aus einem leidenschaftlichen Team und innovativen Zukunftstechnologien unterstützt Sitel seine Kunden, neue Absatzpotenziale zu erschließen, ihren Umsatz zu steigern sowie sich eine starke Position im Markt zu sichern.

Die Sitel GmbH mit Hauptsitz in Düsseldorf beschäftigt rund 4.000 Mitarbeiter an sieben Standorten innerhalb Deutschlands. Als Geschäftsführer zeichnet Christian Sajons verantwortlich.

1985 in USA gegründet, arbeitet Sitel heute weltweit für über 400 Geschäfts- und Privatkunden mit mehr als 75.000 Mitarbeitern an 146 Standorten in insgesamt 22 Ländern. Sitel ist ein Tochterunternehmen der Acticall-Gruppe.

 

Wir suchen für einen der größten Hersteller im Bereich Unterhaltungselektronik und Elektro-Hausgeräte begeisterungsfähige und motivierte Mitarbeiter für die telefonische und schriftliche Kundenbetreuung in Voll- und Teilzeit zum nächstmöglichen Zeitpunkt an unserem Standort in Düsseldorf.

Ihre Verantwortungsbereiche

  • Kundenberatung im technischen Inbound-Bereich
  • Beantwortung von Kundenanfragen, -problemen und –beschwerden
  • Eskalation an das 2nd Level Team
  • Bearbeitung von technischen Anfragen im Bereich von Haushaltsgeräten (weiße und braune  Ware)
  • Koordination von Technikereinsätzen
  • Servicezeit von Montags – Freitags von 08:00 bis 18:00 Uhr

Ihre Qualifikation

  • Motivierte, engagierte und aufgeschlossene Persönlichkeit
  • Sehr gute mündliche und schriftliche Kommunikationsfähigkeit
  • Du besitzt ein gutes Maß an technischem Verständnis
  • Grundlegende Englischkenntnisse, können von Vorteil sein, sind aber keine Voraussetzung
  • Erfahrung im Kundenservice, sowie im technischen Support
  • Problemlösungskompetenz
  • Sichere PC- & Internetkenntnisse
  • Freude am Kundenservice & Ausgeprägte Kundenorientierung

Weitere Informationen

  • vermögenswirksame Leistungen
  • kostenlose Ausbildung zum Kaufmann/-frau für Dialogmarketing
  • vergünstigte Monatsfahrkarten für den ÖPNV
  • ein branchenübliches Gehalt
  • attraktive Team- und Firmenevents
  • Gesundheitsmanagement (z.B. kostenfreie Bildschirmbrille)
  • Betriebsrat
  • interne Weiterbildungsmöglichkeiten
  • interne Ausbildungsmaßnahmen für Managementposition
  • abwechslungsreiches Aufgabenfeld

 

Wenn diese Stellenausschreibung Ihren Vorstellungen entspricht, freuen wir uns auf Ihre aussagekräftige Bewerbung.

 

Weitere Informationen finden Sie unter www.sitel.com/de sowie unter http://www.sitel.com/de/blog/ .

WHY SHOULD MY BUSINESS HAVE A BLOG?

by Kenny Marcum @ 301 Interactive Marketing

  The Internet is serious business beset by a sea of competitors fumbling for that top spot on Google. I’m here to help you begin the steps to forming a plan to quit fumbling for a better SERP (search engine result page) position. It’s rather simple, so the cold sweats and shaky hand trying to

The post WHY SHOULD MY BUSINESS HAVE A BLOG? appeared first on 301 Interactive Marketing.

Punch Up Your Copy (and Search Ranking) with SEO Keywords

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about programming. In fact, we always recommend seeking the help of an SEO professional to take full advantage of all the benefits of optimization. There is, however, a more accessible way to get the SEO ball rolling—add keywords to your copy. It’s one of the simplest things you can do to help boost your rankings. You don’t need a programmer. You won’t have to learn the complexities of back-end coding. With just a little thought and research, you can make an impact—and here’s how. Keywords Are Your Friends Nearly everyone knows how to use a search engine like Google or Yahoo. You type in a few words that you think best describe what you’re looking for, then you let the search engine do its thing. Search engines find what you’re looking for by seeking out those words on relevant websites. So to stack the odds in your favor, make sure those popular search terms—whatever your audience […]

The post Punch Up Your Copy (and Search Ranking) with SEO Keywords appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Online Reviews: Why Your Local Business Needs Them (and How to Get More)

by Dan Skaggs @ One Thing Marketing Louisville, KY

Warning! While you are reading this, someone is talking about your business. Someone is sitting down right now to tell their friend, co-worker, or family about their recent purchase, how your product works, or what they think of your service. Of course, this is nothing new. For generations, word of mouth has been one of the most reliable ways to build...

The post Online Reviews: Why Your Local Business Needs Them (and How to Get More) appeared first on One Thing Marketing Louisville, KY.

Marketing and Communications Intern

Marketing and Communications Intern


ResCare

New Career Opportunity! ResCare has an opening for a Marketing and Communications Intern in Louisville, KY

Welcome to The Squad Michalah!

by squadmarketing @ The Marketing Squad

In just a few short weeks, The Squad has experienced a lot of growth. We’ve brought three new members to our team, and already we are seeing great things as our team expands! Over the next couple weeks we’ll introduce you to our new team members, Michalah Hopper, Glenn Herrera, and Matt Bitley. Michalah joins […]

The post Welcome to The Squad Michalah! appeared first on The Marketing Squad.

Allegra Marketing Services

Allegra Marketing Services


theknot.com

I found this great wedding vendor on The Knot!

Are Your Sales and Marketing Teams in a Rivalry?

by moneypath @ MoneyPath Marketing

Make sales and marketing teams work together. In August 2013, I attended a baseball game at Fenway Park in Boston with a client, a CEO of a growing SaaS company. It wasn’t just any game – it was a Red Sox-Yankees game. I had no rooting interest but it got entertaining quickly when Red Sox pitcher Ryan […]

The post Are Your Sales and Marketing Teams in a Rivalry? appeared first on MoneyPath Marketing.

Sullivan University System Announces Planned Merger

by Greg Griffith @ Sullivan University

LOUISVILLE – Combining expertise, resources, talents and a deep tradition of higher education, The Sullivan University System Board of Directors has voted unanimously to merge the System’s three individual educational institutions – Sullivan University, the Sullivan College of Technology and Design (SCTD) and Spencerian College – into a single entity that will be known as […]

Two Important Website Design Elements: Photography and Designers

by jennifer griffin @ Marketing Agency Louisville Kentucky

We just finished building one of our best websites yet for a local restaurant called Captain's Quarters.   The client was ecstatic about the results which made me start thinking about what made this website build so successful for us and the client.  Two important website design elements stood out on the project, great photography

The post Two Important Website Design Elements: Photography and Designers appeared first on Marketing Agency Louisville Kentucky.

How to make sure your local search marketing is up to scratch | Search Engine Watch

by DPadmin @ Guardian Owl Digital Boutique

For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service […]

The post How to make sure your local search marketing is up to scratch | Search Engine Watch appeared first on Guardian Owl Digital Boutique.

You’re only as good as your list

by moneypath @ MoneyPath Marketing

Building your email marketing list In order to grow your SaaS revenue, you need to find the best tools to help you scale your resources. While some options are freemium (or some actually are free), you should want to find the right tool that matches your team’s functional and budgetary needs. In short… hardly anything […]

The post You’re only as good as your list appeared first on MoneyPath Marketing.

Power of visual content; 2 funnels of content marketing; Personalized video marketing

by Rita Harris @ MoneyPath Marketing

This week’s roundup includes creating valuable evergreen content, giving content marketing time to be effective, keys to personalized video marketing, and more. The Power Of Visual Content In Your Content Marketing Strategy Rank Watch Digital content does not exist without visuals. It cannot exist with visuals. Sure, you can create content with no graphics or […]

The post Power of visual content; 2 funnels of content marketing; Personalized video marketing appeared first on MoneyPath Marketing.

What is Responsive Website Design

by Kenny Marcum @ 301 Interactive Marketing

Responsive website design is optimizing one website for ANY screen size and ANY device. The Advantages User Friendly – This is the most obvious of all the advantages. As mentioned above responsive website design makes your website optimized for any device and screen size. Every time a new device comes out, your site will already be optimized

The post What is Responsive Website Design appeared first on 301 Interactive Marketing.

Building Your Business for the Long Haul

by Jay Stewart @ The Marketing Squad

Building a meaningful and sustainable organization that will impact your community, your industry, and the lives of those around you is a marathon and not a sprint. Even in our fast pace, technology-driven world, slow and steady still wins the race. Of course slow is relative. However, steady is essential for success in the “long […]

The post Building Your Business for the Long Haul appeared first on The Marketing Squad.

SaaS Relationships, Don’t Be That Guy!

by Rita Harris @ MoneyPath Marketing

Form a relationship before you request action On a recent visit to one of my SaaS clients, I was able to sit in on a few of their sales calls. I overheard one of their reps ask for a 12-month, 5-figure contract directly from a cold call. He was abruptly rejected. But this did not waiver […]

The post SaaS Relationships, Don’t Be That Guy! appeared first on MoneyPath Marketing.

Congrats to the Face It Movement adding two new amazing allies

by Erin @ in.Mode Marketing

(August 10, 2016 Louisville, KY) – The Face It® Movement is proud to announce St. Joseph Children’s Home and Volunteers of America as its latest partners in the effort to end child abuse and neglect. St. Joe’s serves children from all over Kentucky who have been victims of or witness to severe abuse or neglect.  St. […]

The post Congrats to the Face It Movement adding two new amazing allies appeared first on in.Mode Marketing.

Brand and Personal Authenticity in Marketing with Tamara Budz

by Wendy Manganaro @ Social Abundance Marketing

My guest is Tamara Budz. Tamara and I will be discussing Brand and Personal Authenticity in Marketing. Tamara Budz is an experienced marketing consultant who specializes in brand management, ecommerce and merchandising for small and mid-sized companies. Tamara has 15 years of marketing and merchandising experience at companies ranging from small start-ups to large, multi-national corporations. […]

The post Brand and Personal Authenticity in Marketing with Tamara Budz appeared first on Social Abundance Marketing.

2017 Video marketing trends; Fact-checking your content; Landing Pages that convert

by Rita Harris @ MoneyPath Marketing

This week’s roundup includes video content marketing trends, protecting your credibility, creating landing pages that convert, and more. Video Marketing Trends in 2017 Social Hire If you think video is just about viral ridiculousness on Facebook and kids using SnapChat, you are wrong. Video is taking over so what does that mean for your business? […]

The post 2017 Video marketing trends; Fact-checking your content; Landing Pages that convert appeared first on MoneyPath Marketing.

Are You Winning at Local Search? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Before slamming our computers shut and running out of the office and into the weekend, we’ve accumulated a round-up of the latest in digital marketing news over the past couple weeks. Give it a peek below. SEO Small Businesses and Local Search Needs According to a recent survey by local marketing news company Street Fight, 25 percent of small- and medium-sized businesses consider SEO to be the area of marketing where the most help is needed....

The post Are You Winning at Local Search? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

3 Digital Marketing Trends That Make a Big Impact

by storybook @ Blackstone Media

Paid advertisement is an anachronism across most of the internet. With ad blockers and remarkably low engagement, the world of digital marketing is quickly shifting towards a new era of engaging and innovative digital marketing strategies. In order for your business to stay on top of its online marketing, your team will need to keep […]

The post 3 Digital Marketing Trends That Make a Big Impact appeared first on Blackstone Media.

Meet Glenn,Director of Client Development

by squadmarketing @ The Marketing Squad

We’ve grown quite a bit here at The Squad over the past few weeks. You’ve already met one of our new team members, Michalah, and today we want to introduce you to Glenn Herrera. Glenn joins The Squad as our Director of Client Development, and after only a few weeks he is already scheduling meetings, […]

The post Meet Glenn,<br>Director of Client Development appeared first on The Marketing Squad.

3 Tips for an Effective Geo-Targeting Campaign

by Media Venue @ Media Venue

Geo-target marketing continues to increase in sophistication and capabilities. Recent research has indicated that proximity even above cost and quality is the top indicator of where consumers will shop for purchases. For brick and mortar locations, this research can greatly increase the effectiveness of their...

The post 3 Tips for an Effective Geo-Targeting Campaign appeared first on Media Venue.

You Can’t Control Your Firm’s Reputation (But You Can Manage It)

by Brad Buelow @ Lawyer Marketing

Overview These days, it feels like your hard-earned reputation is in the hands of strangers. What used to be a private discussion between two or three people has become a public forum where just about anyone can jump in and comment. They don’t even need to be former clients! But don’t give up hope! Your […]

The post You Can’t Control Your Firm’s Reputation (But You Can Manage It) appeared first on Lawyer Marketing.

Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Customer satisfaction is largely based on whether you’re meeting consumer needs or not. Is your online marketing strategy doing the trick? This week, we rounded up seven articles that could help you cater your digital marketing tactics to online customers. SEO Google Experiments with Business Cards and Google Posts Recently, Google released an experimental feature that will allow businesses to publish content directly to Google. This content will then appear on the search engine results...

The post Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

About - Contact - Privacy Policy - Terms of Service - keynote templates