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Welcome to 2013!

by @ Fayette Heating and Air News / Blog


Welcome to 2013! Looks like 2013 is going to be a great year. Our clients are excited about a new year - new creative strategies coupled with target specific marketing plans should equal a BIG year for all. We're looking forward to sharing some of the new creative!!

Time Management: You Should Be Budgeting Your Time

by Chris May @ May Marketing, LLC

“I want to, but I just don’t have the time,” is one of the most common frustrations I hear from people from all walks of life. Dreams are not becoming realities and goals are not being achieved, because countless individuals are convinced they simply can’t fit certain...

The post Time Management: You Should Be Budgeting Your Time appeared first on May Marketing, LLC.

Lexington Kentucky video production marketing internships

Lexington Kentucky video production marketing internships


Lexington, Kentucky Video Production Services

Learn about Lexington Kentucky video production marketing internships for college students. Gain valuable studio, editing, camera, PR, & social media experience.

Value in Video- How to Incorporate Videos Into Your Social Media Even When You Hate the Camera

by kristylowery @ Digital Tulip

So we all know that video’s are a hit on social media. Maybe you’re not a fan of appearing on camera but really want to use video as a marketing tool. We’re going to give you a couple of helpful tips to do just that! 1. Figure out what story you want to tell to your audience and what kind of video would be best to do so. A basic video explaining what you do is a good idea, especially if you’re a new business. You can tell the story behind the camera or have someone else do so if…

Is Social Media a Short-Lived Fad?

by admin @ EssentiallyAli, Social Media Consulting

  In short, NO. In April, I attended Social Media Marketing World 2013, in San Diego, the largest gathering of social media’s top influencers that had ever been organized…that I know of. I received an email this morning from a friend asking how my trip to California went. She had seen a Groupon for some […]

The post Is Social Media a Short-Lived Fad? appeared first on EssentiallyAli, Social Media Consulting.

Marketing Specialist

by @ Onward Search Job Feed

Ref: 42239

Julius Randle Picks University of Kentucky

by Justin @ Justin Bard

Julius Randle, the number three prospect in the class of 2013 has picked the University of Kentucky as the college he will attend. During an ESPNU special, Randle wanted to thank God, his family, school and all the other schools for giving him the opportunity to view their college campus. His announcement could not come...

Examine the Old and Plan for the New

by kristylowery @ Digital Tulip

As we approach a brand new calendar year, it’s beneficial to set aside time to examine what has worked for us personally in 2016 and what we can do to better ourselves in 2017. This type of examination holds many benefits for a business as well. As you examine your company’s social media/digital marketing plan for the new year, delve into the analytics to see what’s worked and what has not. For example: Facebook provides extremely detailed analytics. You are able to access metrics that show the Actions on Page (the number of times people have clicked a call to…

Why with Brand Advertising Group…it’s in the B.A.G.!

by @ Fayette Heating and Air News / Blog


​By: Drew McLellan 

Despite their best efforts to stand out, nearly every agency looks, sounds and acts just like every other one. We all think we have figured out how to differentiate ourselves using catchy tag lines and clever techniques, but from the outside looking in, it’s hard to tell the difference from one to the next. 

Don’t believe me? See whether any of these phrases ring a bell: 

• “We are a full-service integrated marketing agency.” • “We partner with our clients.” • “We’ve been in business for X years and have more than X years of experience.”

Don’t Please Everyone All The Time -  New avenues of competition are part of the reason for this. Agencies are now commodities competing with freelancers and others who take advantage of low barriers to entry. Differentiating your agency from the masses requires clearly defined areas of expertise. Clients want specialists, not indistinguishable, cookie-cutter generalists. According to our research, one of the biggest factors for clients choosing an agency is industry-specific expertise, which they define as having 25-50% of the agency’s business in one industry. 

Although most agencies struggle to stand out, differentiating isn’t as hard as it seems. These four strategies help the most successful agencies split from the pack and say something interesting, while other companies waste their breath trying to shout louder than everyone else. 

Ideally, you need four areas of expertise or industry specialization. We all watched entire market evaporate in the recession of the late 2000’s, and agencies that served only single markets dried up with them. Standing on a four-legged stool lets you invest 25% of your business in different markets, meeting the 25-50% specialization criteria of your clients while insulating you from disaster should one niche dry up.

Create a philosophy around how and why you do what you do. Take a specific position or point of view that puts you squarely on one side of an argument, then merchandise that position heavily to the client base to which you want to appeal.

Specialization works even better when it extends beyond client selection and into services provided. Choose a specialization like SEO, public relations, branding, or digital media. Don’t do generalist work - do one thing better than everyone else. 

Are you fully virtual and therefore less expensive than others? Do you have only senior-level executives on your team, ensuring that no client works with a rookie? Does everyone on the team have client-side experience? Make your structure stand out by building a company that doesn’t look like any other. 

Differentiate Your Agency (for real)  1. Create a four-legged stool  2. Believe in something 3. Specialize further 4. Build a unique structure 

A Different Avenue of Success  You can’t serve everyone and expect to stand out from the other agencies trying to do the same. Differentiate your business at every opportunity, and clients will flock to you for the specialized services you provide. This is how we make the BAG difference with each and every one of our clients. 

What Social Media Platform is Right for Your Company? #1: Facebook

by Dawn Wigginton @ dRAE Media & Marketing

The number of social media platforms that are touted as the next big thing for small business is staggering. Many smaller companies waste thousands of dollars and hundred of hours attempting to capture views/shares/etc. on new platforms, only to have their conversions plummet after a few months. Take, for example, the video streaming services like Periscope and Meerkat. […]

The post What Social Media Platform is Right for Your Company? #1: Facebook appeared first on dRAE Media & Marketing.

Marketing Operations Specialist

by @ Onward Search Job Feed

Ref: 40904

Step Up Your Swag to Build Brand Awareness

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out… [Read More]

The post Step Up Your Swag to Build Brand Awareness appeared first on Allegra Design Print Mail - Lexington, KY.

Digital Marketing Associate

by @ Onward Search Job Feed

Ref: 42023

3 Steps to Becoming a More Avid Reader

by Chris May @ May Marketing, LLC

Last week, in my blog post, I made a case for why, I believe, that everyone who is leading, should be reading. It is no secret that every leader should constantly be learning, and one of the best ways to learn is through disciplined, purposeful...

The post 3 Steps to Becoming a More Avid Reader appeared first on May Marketing, LLC.

Social Media Strategy: A Look at Digital Marketing

by Katie McDaniel @ Wiser Strategies

Not on social media? Overwhelmed by social media? Or on social media, but not using it to its fullest potential? We can help. A successful social media strategy is one that enhances your brand, engages audiences with compelling content and gains customer feedback. We realize...

The post Social Media Strategy: A Look at Digital Marketing appeared first on Wiser Strategies.

Changes at BAG

by @ Fayette Heating and Air News / Blog


School is finally out! Yeah!!!  We're BUSY here at bag. Several new projects are in the works. We are also in the throws of summer selling season with the auto dealers. Believe it or not, Halloween Express is gearing up and we'll be attending corporate meeting in a couple weeks.

The warmer winds have also blown some change here at bag. Jamie Hall, media director, is going into television sales for WDKY-TV, Fox 56. Jamie has been a part of the bag team(family) for over 8 years!!!  She has been a wonderful team member & friend. We wish her all the best in her new adventure!

Happy to announce that Karlie Fort has accepted the position as bag media director!  Karlie's attention to detail and bubbly personalty makes her a perfect fit.

2015 Lexington Ad Club – Gold Addy Award

by Bita Fesharaki @ Right Place Media

Right Place Media is honored to have received the Lexington Advertising Club’s Gold ADDY Award in the Outdoor category this year.  

The post 2015 Lexington Ad Club – Gold Addy Award appeared first on Right Place Media.

5 ways to Measure the Effectiveness of your Social Media

by @ Fayette Heating and Air News / Blog


​Across the board, social marketers and CMOs alike view social media as the marketing channel with the greatest ability to drive both of the major directives of any marketing team:

1. To be the steward of the BRAND

2. To allocate budget according to fan DEMAND

To be a steward of the brand: Creating brand awareness and protecting brand’s reputation -  • To drive demand: Generating revenue opportunities and retention of current customers 

• In order for social media to successfully fuel these two components, marketers need to understand how to measure success in each. 

• On the revenue side, this means understanding conversions, attributing value to each post and link. This isn’t easy, but there’s an end-point. You’re connecting the dots between activity and purchase. On the brand side, it’s more nuanced than that, because there isn’t an end point. Over 2 billion people are active on social media, and not all of them know your brand. 

Marketing Analyst

by @ Onward Search Job Feed

Ref: 42112

Marketing Specialist

by @ Onward Search Job Feed

Ref: 40736

Social Media for Small Business: A Historical Look

by Ali Kelly @ EssentiallyAli, Social Media Consulting

This post is an edited and updated outtake of my MBA Thesis study: JOINING THE SOCIAL BANDWAGON: A BENCHMARK OF SOCIAL MEDIA USE AMONG LOCAL SMALL AND MEDIUM SIZED BUSINESSES. This piece looks at where social media fits in the history of small business marketing and why it is such a significant addition to the marketing […]

The post Social Media for Small Business: A Historical Look appeared first on EssentiallyAli, Social Media Consulting.

Product Content Marketing Writer

by @ Onward Search Job Feed

Ref: 41790

Social Media Marketing | Right Place Media | Lexington, KY

Social Media Marketing | Right Place Media | Lexington, KY


Right Place Media

Social Media Marketing is different because everyone can self-publish content. Your customers are providing feedback in real time. Are you listening?

New Bank Sites launch!

by @ Fayette Heating and Air News / Blog


We're SO excited! Four new bank websites we designed are finally live! Farmer's Bank and Trust http://www.farmersbankky.com Unite,d Bank http://www.unitedbankky.com Citiz,ens Bank of Northern Kentucky http://www.cbnkcc.com and Farmer's Capital Bank Corporation http://www.farmerscapital.com Go c.heck them out.

ChartLocal Digital Marketing Agency - Wilmington, NC - Chattanooga, TN - Macon, GA - Columbus, MS - Gulfport, MS - Lexington, KY - ChartLocal

ChartLocal Digital Marketing Agency - Wilmington, NC - Chattanooga, TN - Macon, GA - Columbus, MS - Gulfport, MS - Lexington, KY - ChartLocal


ChartLocal

ChartLocal Digital Marketing Agency helps small businesses in Wilmington, NC - Chattanooga, TN - Macon, GA - Lexington, KY - Columbus, MS - Gulfport, MS

Koozie Contest

by Justin @ SearchBar Marketing

What better way to begin football season, the start of Keeneland and basketball season then with a little company promotion.  Over the course of this next month, ending Friday October the 18th, SearchBar Marketing will be having a “Koozie Contest”!  Here’s how it works. You...

The post Koozie Contest appeared first on SearchBar Marketing.

Twitter Introduces Character Limit Changes

by Dawn Wigginton @ dRAE Media & Marketing

Twitter has just introduced a short list of items, all of which are widely used, that will no longer count towards the character limit of tweets. Learn what they are & what new changes are coming.

The post Twitter Introduces Character Limit Changes appeared first on dRAE Media & Marketing.

A Brief Winter Slumber for Our Marketing

by Bryce Raley @ The Marketing Squad

Well, January was a blur. We started the year with a 4-day workweek coming out of the Christmas break, and we had a 4-day workweek two weeks later with MLK day. We’ve been operating out of a temporary office, as many of you know. A big thanks to Greg Blakemore and the Nehemiah Group for […]

The post A Brief Winter Slumber for Our Marketing appeared first on The Marketing Squad.

EssentiallyAli is Officially a Hootsuite Solutions Partner

by admin @ EssentiallyAli, Social Media Consulting

EssentiallyAli is proud to be an official HootSuite Solution Partner.   HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, […]

The post EssentiallyAli is Officially a Hootsuite Solutions Partner appeared first on EssentiallyAli, Social Media Consulting.

4 Ways to Use Keywords to Build Your Brand

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and… [Read More]

The post 4 Ways to Use Keywords to Build Your Brand appeared first on Allegra Design Print Mail - Lexington, KY.

Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status, Looks Forward to 2017

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Scott Clark of BuzzMaven, Inc. has been granted the elite “Google Partner Specialist” status by the Mountain View, CA-based online marketing giant.  The program required completion of rigorous exams in Google’s Search, Display, Mobile, Video and Shopping ad networks as well as demonstrated high levels of client historical performance. Google considers the Specialist Partner status […]

The post Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status, Looks Forward to 2017 appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Do Recon Before Exhibiting at Your First Trade Show

by Nimlok Kentucky @ Nimlok Kentucky

You’re considering exhibiting for the first time at a trade show. What do you need to do to prepare? Preparation is Absolutely Worthwhile Think about the wise patience behind this quote by Abraham Lincoln: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” At first it sounds simply wrong. It ... Read More

The post Do Recon Before Exhibiting at Your First Trade Show appeared first on Nimlok Kentucky.

What Makes a Great Digital Marketing Keynote Speaker?

by admin @ Krista Neher – Social Media Keynote Speaker

New by admin

I’ve been speaking professionally for over 10 years now, and as a speaker I find that I learn the most by watching and learning from other speakers. Today I had the opportunity to watch 17 different speakers as a part of a Digital Day event with a client, and I wanted to reflect on my […]

The post What Makes a Great Digital Marketing Keynote Speaker? appeared first on Krista Neher - Social Media Keynote Speaker by Krista Neher - Social Media Keynote Speaker - Leading Authority, Speaker and Author on Social Media and Internet Marketing

Our Facebook Top 10 of 2016

by Zack Massey @ ZIPIE Advertising

We do social. A lot of social. We create thousands of posts each year for our clients and for ourselves, but even as we’re strategizing, customizing, optimizing, and analyzing each and every one of them, a few rise to the...

The post Our Facebook Top 10 of 2016 appeared first on ZIPIE Advertising.

Why You Should Ignore the “Next Big Thing” in Social Media

by Krista Neher @ Krista Neher – Social Media Keynote Speaker

New by Krista Neher

Remember QR codes? Google+? Ello? All of these were “the next big thing in marketing” where marketers started investing their time and $$ in new social networks ahead of user adoption. Marketers seem to believe that there is a first-mover advantage – if they get on the network first they’ll have an advantage and grow […]

The post Why You Should Ignore the “Next Big Thing” in Social Media appeared first on Krista Neher - Social Media Keynote Speaker by Krista Neher - Social Media Keynote Speaker - Leading Authority, Speaker and Author on Social Media and Internet Marketing

Want My Advice? Do This First.

by Krista Neher @ Krista Neher – Social Media Keynote Speaker

New by Krista Neher

A lot of social media practitioners, consultants and “social media experts” complain about people constantly asking to “pick their brain”. Most of the posts complain about people asking for free advice and explain in great detail how and why this is offensive. While I agree with these posts, many years ago I received some GREAT […]

The post Want My Advice? Do This First. appeared first on Krista Neher - Social Media Keynote Speaker by Krista Neher - Social Media Keynote Speaker - Leading Authority, Speaker and Author on Social Media and Internet Marketing

SearchBar Marketing

by Justin @ Justin Bard

It has been a while since I made a post on my personal site. For those who follow this feed, you may want to update to http://www.searchbarmarketing.com/feed/. SearchBar Marketing is a Lexington, Kentucky website consulting, design, hosting and online marketing company. Our mission is to help non-profit organizations, small businesses, and large corporations by creating...

Pokemon Go- The Marketing Potential Within

by kristylowery @ Digital Tulip

So you’ve probably seen people shuffling around furiously over the past week and a half, swiping at their phones and you’re just sitting there like “What’s going on, what do they know that I don’t?”  For those not yet in the know, never fear, here’s the long story- somewhat short. Pokemon Go uses your phone’s GPS and camera to turn the real world into an “augmented reality” game. Essentially our world becomes a massive hunting ground for the iconic creatures, but also transforms local landmarks and businesses into Pokestops and Pokemon Gyms, which are hot spots where you can collect…

Wasfi Samaan - Local Seo  & Social Media Consultant Expert - Clarity

Wasfi Samaan - Local Seo & Social Media Consultant Expert - Clarity


Clarity

Founder of Local Search Hub Marketing . A local Seo company that offers services as such as Web Design, Social Media Management, Email Marketing, ppc management, Mobile Websites, Content Creation, Video Production and Video Seo. In addition I have an accounting background and own two entertainment complexes that offer a full restaurant , sports bar, tiki bar, bowling, sand volleyball and an outdoor live music pavilion. I have lots of experience in promoting national concert acts. Have hosted acts like Bret Michaels, Blues Traveler, Puddle of Mud, Travis Tritt, Jamey Johnson and much more. I have an extensive background in direct response marketing through direct mail.

Looking for a Public Relations Firm in Kentucky?

by Nancy Wiser @ Wiser Strategies

Would you like to be more successful in reaching your goals? Are you wondering if public relations might help? Maybe public awareness of and confidence in your company are not what you want them to be. Perhaps you wonder if your marketing and communication investment...

The post Looking for a Public Relations Firm in Kentucky? appeared first on Wiser Strategies.

The Holidays are Here!

by @ Fayette Heating and Air News / Blog


The Bag team is up to our ears in Holiday marketing for our clients, planning for 2013 and new client pitches! Our new "bag girls" Beth Shewmaker and Casey Graves are getting up to speed - so we're looking forward to a GREAT 2013! Merry Christmas to All!!!

Serving Lexington through PR

by Rosie Ecker @ Wiser Strategies

What comes to mind when you hear the term “Public Relations?” Untying myself from seeing it firsthand here at Wiser Strategies, I think of Public Relations as the professionals hired to fix a scandal. For example, The 2014 Taco Bell rat issue in New York City,...

The post Serving Lexington through PR appeared first on Wiser Strategies.

17 Tips to Travel Like a Pro

by Carolyn Coates @ Krista Neher – Social Media Keynote Speaker

New by Carolyn Coates

I travel MANY times a year (more than I can count) and I used to hate it… well, maybe not hate it, but I didn’t love it. I was stressed, disorganized and found travel exhausting. There are a few tricks that I discovered over time that make travel not just bearable but enjoyable. Whether you […]

The post 17 Tips to Travel Like a Pro appeared first on Krista Neher - Social Media Keynote Speaker by Krista Neher - Social Media Keynote Speaker - Leading Authority, Speaker and Author on Social Media and Internet Marketing

Social Analytics Specialist

by @ Onward Search Job Feed

Ref: 41210

Proud of this Work!

by @ Fayette Heating and Air News / Blog

​

We are so proud of this project we did for Kentucky Children's Hospital!! 

Marketing Coordinator

by @ Onward Search Job Feed

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Business Blogging Presentation

by Emily Ho @ Authentically Social

Earlier this week I was able to speak about Business Blogging Made Easy along with David Caldwell of Balance Creative. To view the presentations and find links to associated resources, visit this page. Thanks to Commerce Lexington for having us and for the great audience. Let us know if you have any questions!

It’s July Already?!!

by @ Fayette Heating and Air News / Blog


Can you believe It’s July already?  Where had 2015 gone?  We have been busy with several new projects, plus have three new websites going live in the next week. We are deep into Halloween 2015. So far 2015 had been a good year for our clients and we are working hard to make it a banner year for all!

We see digital marketing continuing to make impacts - and when paired with traditional media, we have seen sales jump.

Want to know how we can help your business?  Contact us! 

Associate Media Director

by @ Onward Search Job Feed

Ref: 42016

WordPress SEO by Yoast Page Analysis

by Justin @ SearchBar Marketing

WordPress SEO by Yoast Page Analysis provides the user with an excellent breakdown of where they are excelling and failing with Search Engine Optimization. It is a great tool for the initial writing process for website pages and blog posts. The focus of website optimization...

The post WordPress SEO by Yoast Page Analysis appeared first on SearchBar Marketing.

Building Your Business for the Long Haul

by Jay Stewart @ The Marketing Squad

Building a meaningful and sustainable organization that will impact your community, your industry, and the lives of those around you is a marathon and not a sprint. Even in our fast pace, technology-driven world, slow and steady still wins the race. Of course slow is relative. However, steady is essential for success in the “long […]

The post Building Your Business for the Long Haul appeared first on The Marketing Squad.

Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct… [Read More]

The post Simple Ways to Personalize Your Multi-Channel Marketing Campaigns appeared first on Allegra Design Print Mail - Lexington, KY.

Coffee Keeps Wiser Strategies Running

by Mackenzie Davis @ Wiser Strategies

At Wiser Strategies, our staff always stays busy whether that be with branding a new company, running a social media account or designing a PR campaign. One thing that keeps us going, coffee. September 29 is National Coffee Day so to celebrate we asked our...

The post Coffee Keeps Wiser Strategies Running appeared first on Wiser Strategies.

7 Tips to be More Effective as an International Social Media Speaker

by Krista Neher @ Krista Neher – Social Media Keynote Speaker

New by Krista Neher

I’ve had the opportunity to travel the world as a keynote speaker on social media, branding, customer service and marketing strategy. When it comes to speaking about a topic like social media or marketing it can be challenging to make sure that your presentation is culturally relevant – especially if you are speaking in a […]

The post 7 Tips to be More Effective as an International Social Media Speaker appeared first on Krista Neher - Social Media Keynote Speaker by Krista Neher - Social Media Keynote Speaker - Leading Authority, Speaker and Author on Social Media and Internet Marketing

Social Media Planner

by @ Onward Search Job Feed

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Junior Digital Marketing Manager

by @ Onward Search Job Feed

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FOOD AMONGST FRIENDS RECIPES

by prospermg @ Lexington, Kentucky Video Production Services

OLWEN’S SCOTCH EGG RECIPE AMY’S FRENCH TOAST RECIPE KYLE’S QUICHE RECIPE   Food Amongst Friends Recipes

The post FOOD AMONGST FRIENDS RECIPES appeared first on Lexington, Kentucky Video Production Services.

Marketing Associate

by @ Onward Search Job Feed

Ref: 41895

HOW TO MAKE VIDEO USING MOBILE PHONE

by prospermg @ Lexington, Kentucky Video Production Services

TELEVISION PROGRAMMING MADE POSSIBLE BY:        LESS is MORE Welcome to the NEW Prosper Media Group, Inc. quarterly project newsletter, your source for video tech info, how-to, tips, DIY, as well as programming information for our EMMY-nominated educational television series, Downstream and kNOwMORE. We’re only sending this keep …

The post HOW TO MAKE VIDEO USING MOBILE PHONE appeared first on Lexington, Kentucky Video Production Services.

I’ll Be Speaking at the “Super Therapy Session for Advanced Local Marketers” at SMX West 2015

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

“Let’s Talk Local Search: Super Therapy Session for Advanced Local Marketers (#smx #24D)” Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all–star local search pros for this group […]

The post I’ll Be Speaking at the “Super Therapy Session for Advanced Local Marketers” at SMX West 2015 appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Facebook Announces Its Foray Into Sports

by Bita Fesharaki @ Right Place Media

Last week, Facebook announced the launch of Facebook Sports Stadium A new feature that provides an easy to use, central hub for sports fans to receive real time information about the games they are passionate about. This feature allows users to track, share and discuss games with their friends in a more engaging way than was […]

The post Facebook Announces Its Foray Into Sports appeared first on Right Place Media.

Goal Setting for Your First Trade Show

by Nimlok Kentucky @ Nimlok Kentucky

You’ve decided to exhibit at your first trade show. You’ve picked the right show. What’s next? You can’t have a successful trade show unless you know clearly what successful means to you. You can’t get to success unless you are focused on the goals that get you there. The Five Rules of Goal Setting You probably have a pretty good ... Read More

The post Goal Setting for Your First Trade Show appeared first on Nimlok Kentucky.

Agile Marketing Manager

by @ Onward Search Job Feed

Ref: 42107

New Site Launch – Heritage Insurance

by creativebill @ RiceDesign

 Whether you are seeking personal, commercial, or life insurance, they have the coverage that you need. As an independent insurance agent, they work hard to find you the best product at the best price. For more information, visit them at heritageinsuranceky.com

PROFESSIONAL VIDEO SERVICES LEXINGTON KY

by prospermg @ Lexington, Kentucky Video Production Services

PROFESSIONAL VIDEO SERVICES LEXINGTON KY The Prosper Media Group incorporates a full service production facility that is dedicated to providing video production services of the highest quality and standard. Our creative team has over 40 years of combined production experience within a variety of multimedia formats, including marketing, writers, videographers, …

The post PROFESSIONAL VIDEO SERVICES LEXINGTON KY appeared first on Lexington, Kentucky Video Production Services.

Junior Marketing Designer

by @ Onward Search Job Feed

Ref: 41958

19 Surprising Words That Increase Reach!

by Chartlocal Digital @ ChartLocal

Thank you to Socially Stacked for this fantastic infographic! Your choice of wording can improve the likelihood of your social media posts getting shared or engaged with. In fact, there are certain words that ... Read More »

The post 19 Surprising Words That Increase Reach! appeared first on ChartLocal.

4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a… [Read More]

The post 4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan appeared first on Allegra Design Print Mail - Lexington, KY.

Hashtag Your Way to Instagram Success

by Dawn Wigginton @ dRAE Media & Marketing

Like Twitter, Instagram is a social media platform that is made more effective through hashtags. Learn how you can use them most effectively to reach local users.

The post Hashtag Your Way to Instagram Success appeared first on dRAE Media & Marketing.

How to Get the Most out of Facebook Groups

by Ali Kelly @ EssentiallyAli, Social Media Consulting

Facebook groups allow users to create a space away from their profiles or news feeds to discuss specific topics or interact with a specific group of people. Facebook Groups exist for all kinds of different topics, demographics, and interests. Groups can be open to the public, closed, or private. Anyone can see the posts in […]

The post How to Get the Most out of Facebook Groups appeared first on EssentiallyAli, Social Media Consulting.

Social Media Marketing: Risk + Creativity

Social Media Marketing: Risk + Creativity


Socially Minded Marketing

In the video below, a Marketing Team Leader from Whole Foods Market, Kelly Anne Beile, discussed the why and how behind social media marketing.  Her presentation was given to local business leaders…

Inbound Marketing: What it is and why you should care

by Brooke Moody @ The Marketing Squad

Ahhh, marketing. Every company does it – whether it be through an entire department, a small team wearing multiple hats, a single person operating out of the supply closet, or an agency. And you, as a consumer, encounter marketing everyday. Marketing tactics range from old school mailers and yellow page ads to digital Inbound Marketing […]

The post Inbound Marketing: What it is and why you should care appeared first on The Marketing Squad.

If Content is King, Where is Yours?

by Christopher Morris @ May Marketing, LLC

Many of us are in business for a simple reasons. We love what we do or want to share it with other people. We draw deep meaning from our work and we love being able to be our own boss. Reality hits somewhere down the line...

The post If Content is King, Where is Yours? appeared first on May Marketing, LLC.

New Site Launch: Cinderella.net

by creativebill @ RiceDesign

Cinderella is an American rock band from Philadelphia. The band has sold over 20 million albums worldwide and is celebrating their 26th year of touring this summer with all original members. Rice Design, in conjunction with Lexington Graphics launched cinderella.net ahead of their 2012 touring schedule.

Media Planner

by @ Onward Search Job Feed

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How to Hire an SEO – A Great New Video from Google (That I Align With 80%)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Decent advice from Google in a brand new video…  I particularly like that Google discusses that there are no quick fixes for SEO and there are a lot of snake oil floating around. Learn more about my SEO services here.

The post How to Hire an SEO – A Great New Video from Google (That I Align With 80%) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Art Director - Social Media

by @ Onward Search Job Feed

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Meet Glenn,Director of Client Development

by squadmarketing @ The Marketing Squad

We’ve grown quite a bit here at The Squad over the past few weeks. You’ve already met one of our new team members, Michalah, and today we want to introduce you to Glenn Herrera. Glenn joins The Squad as our Director of Client Development, and after only a few weeks he is already scheduling meetings, […]

The post Meet Glenn,<br>Director of Client Development appeared first on The Marketing Squad.

Traditional Media is ALL that? Hold your Horses!

by @ Fayette Heating and Air News / Blog


Did you know that 58% of the entire adult population use Facebook? 

Usage among seniors and baby boomers continues to grow. In fact, 56% of internet users ages 65 and older are now using Facebook. Women are more likely to utilize Facebook than men. The average number of friends on Facebook is 155 (Today’s guest writer has nearly 800…I really should cut back!) On average, 50 of those 155 friends are family members. 

Think about the impact this one social media outlet has with regard to communicating, persuading, influencing, reminding and informing YOUR customer - not just your customer…your TARGETED customer!

And that’s not all:

87% of current user keep in touch with friends from the past; high school, college and former co-workers.

58% are connected to current co-workers.

43% are friends with their children.

39% are connected to people they have never met in person.

Now, consider all of the other social media opportunities. Twitter, Instagram, Pinterest, LinkedIn, etc.

In addition to your current traditional media dollars, how much farther can your advertising dollar go, IF…you explore the world of opportunity at 71% of the general population? Not just to communicate with current customers as a reminder, but future customers who may have a need for your product, business or service…RIGHT NOW!

Give us a call - NOW! We guarantee NOT to waste your time. Our services are uniquely designed to connecting you and your specific audience.

Experience the BRAND difference - it’s already in the B.A.G.

 

 

 

 

Quickly Boosting Twitter Engagement 2-4x Using GIF Files from Videos [Tutorial]

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

GIF files can seriously increase engagement with a Tweet, with minimal effort, especially when they’re right for your audience and relevant to the post that lies beyond.   Here are the basics for how to create a GIF file that you can add to your tweets from your source videos.  It takes a bit of […]

The post Quickly Boosting Twitter Engagement 2-4x Using GIF Files from Videos [Tutorial] appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

The Marketing Squad Is Out of Hibernation Just In Time For Spring

by Bryce Raley @ The Marketing Squad

We shut down the ole marketing engine a few months back. We posted about going black with our marketing back in the dead of winter. We had several good reasons. At the time, we were working nomadically in between our old office and our new one. We knew we’d be moving offices before March (almost […]

The post The Marketing Squad Is Out of Hibernation Just In Time For Spring appeared first on The Marketing Squad.

Welcome to The Squad, Courtney!

by squadmarketing @ The Marketing Squad

The Squad is excited to introduce our newest team member, Courtney Nappo! Joining our team as a social media maven, Courtney is a lover of all things social and one week in she’s rocking social media management with flavor and fun. Courtney, a University of Kentucky graduate, is passionate about research and problem solving, and […]

The post Welcome to The Squad, Courtney! appeared first on The Marketing Squad.

WebMedley is Now Part of Fusioncorp Design™!

by Bill Dotson @ WebMedley

WebMedley is now a part of Fusioncorp Design™. Fusioncorp is another Lexington-based digital marketing company. You can learn more about the company by viewing [...]

The post WebMedley is Now Part of Fusioncorp Design™! appeared first on WebMedley.

Video Production Service Kentucky News 2010 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Video Production Service Kentucky News 2010 Archive. Fall 2010 ON-LOCATION: Great American Rivalry Football: Easton, PA November 25. NOW AIRING New :30 TV Spot for Lexington Overstock Furniture. DISS …

The post Video Production Service Kentucky News 2010 Archive appeared first on Lexington, Kentucky Video Production Services.

Top 6 Tips for Realtors Starting Out on Social Media

by admin @ EssentiallyAli, Social Media Consulting

A number of years ago, I worked in “mission control” so to speak with a top-producing real estate team. Social media had not yet emerged and marketing for a Realtor’s self and services looked a lot different than it does now. Real estate is a very competitive industry and embracing technology is as important now […]

The post Top 6 Tips for Realtors Starting Out on Social Media appeared first on EssentiallyAli, Social Media Consulting.

Why Every Brand Needs Custom Social Media Marketing

Why Every Brand Needs Custom Social Media Marketing


Small Business Trends

We love our smartphones, laptops and tablets but while new technology is thrilling for consumers, it...

Media Manager

by @ Onward Search Job Feed

Ref: 41183

WordPress 3.7.1 Update

by Justin @ SearchBar Marketing

WordPress 3.7.1 Maintenance Release is now available! This maintenance release addresses 11 bugs in WordPress 3.7, including: Images with captions no longer appear broken in the visual editor. Allow some sites running on old or poorly configured servers to continue to check for updates from...

The post WordPress 3.7.1 Update appeared first on SearchBar Marketing.

The Importance of Video Marketing

by Rosie Ecker @ Wiser Strategies

People have become increasingly attracted to Instagram in recent years, particularly millennials. It’s quick because it primarily uses photos and has less text than Facebook or Twitter. Not to mention it evokes everyone’s artistic side with filters, borders and editing tools. Recent studies have shown...

The post The Importance of Video Marketing appeared first on Wiser Strategies.

Google Adwords Call-Only Campaign Abandonment Considerations

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I’ve been running some Call Only campaigns for a service industry site.  Like many I’m hearing from, the performance of these campaigns is not what was expected. While it is believed that a full 20% (on in five!!) of calls from mobile phones are abandoned, we should look how this affects abandonment patterns for call-only […]

The post Google Adwords Call-Only Campaign Abandonment Considerations appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Yes - we’re in Halloween Hell!

by @ Fayette Heating and Air News / Blog


If you call BAG and we seem a little out of sorts, we in full blown Halloween mode. For those of you who don't know, we assist in marketing Halloween Express across the US... a time of year we refer to as "Halloween Hell".   We LOVE this crazy time of year - working on fall marketing campaigns with all our GREAT clients and Halloween.  So Heads up!

Marketing Associate

by @ Onward Search Job Feed

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Does Your Website Demonstrate the Perception You Want? Digital Tulip launches 3rd site in month of June

by kristylowery @ Digital Tulip

WomanKind Midwives https://www.womankindmidwives.com/ is the third website we have launched this month (in June 2016)!  We worked with Woman Kind to create a look that reflects their philosophies and culture of their practice…”unique patient driven birth experiences and healthcare that spans a women’s lifetime”….while keeping lead conversion in mind.  We invest countless hours in our projects to help our clients tell their stories and reach their target audience online. Additionally, we set up a secure online payment option for patients who prefer to pay their bill online. As we’ve said before…a modern, user-friendly site is the first step for a successful marketing campaign.  Your…

eCommerce Marketing Associate

by @ Onward Search Job Feed

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Marketing Strategy: Optimization vs. More

by Krista Neher @ Krista Neher – Social Media Keynote Speaker

New by Krista Neher

  Many businesses that I work with are looking for strategies to get more traffic, more followers, more likes. They want to grow their footprint and reach more people. One thing to consider is whether or not your time is better spent getting more or optimizing what you already have. What gets you a better […]

The post Marketing Strategy: Optimization vs. More appeared first on Krista Neher - Social Media Keynote Speaker by Krista Neher - Social Media Keynote Speaker - Leading Authority, Speaker and Author on Social Media and Internet Marketing

Handling legitimate cross-domain content duplication

by Dustin @ Social Media – Green Thumb Marketing

Webmaster level: Intermediate We've recently discussed several ways of handling duplicate content on a single website ; today we'll look at ways of handling similar duplication across different websites, across different domains. For some sites, there are legitimate reasons to duplicate content across different websites — for instance, to migrate to a new domain name using a web server that cannot create server-side redirects.

Marketing Lead

by @ Onward Search Job Feed

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Email Marketing Consultant

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Tackling Your Inbox

by Kristina Mobley @ The Marketing Squad

So I made the mistake of having my work email on my phone. I looked down one Sunday and saw a massive amount of emails. I quickly browsed through to see if there were any emergencies (there weren’t), then I waited to tackle it Monday. Since I knew what I was walking into Monday, I […]

The post Tackling Your Inbox appeared first on The Marketing Squad.

Secrets to Unlocking Creativity - Can you say: “Weekend Re-Creation?”

by @ Fayette Heating and Air News / Blog


 

Blogpost: Secrets to Unlocking Creativity FOR the workweek. 

Lindsay Kolowich 

 

Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone.

“Productivity” has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, rest and “re-create.”

But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. After all, w hen people are exhausted and burnt out, they become less engaged at work—and Gallup reports that engaged employees are a whopping 28% more productive than unengaged employees. (Not to mention they’re happier, more attentive, and more innovative.)

So, what are some ways you can make your weekends more productive, in every sense of the word?

Check out the list below for some ideas. Some of these are geared toward the more conventional definition of productivity, while others are biased toward giving yourself a break so you can be happier, more creative, and more efficient in the long-term.

(Note: If you’re finding you’re still working nonstop on weekends, check out our guide on how to be more productive to learn how to manage your time and maximize your workplace performance during the week.) You probably spend the majority of your workweek sitting at your desk or in conference rooms, slogging away at your day-to-day tasks. That’s why changing the types of activities you do on weekends can play a big role in both your level of happiness and productivity.

1) Use different skills than you use during the week.

Why? By changing the types of activities you’re doing, you can actually change the neurons firing inside your head. Using different neurons makes it easier for you to make different types of connections and associations. When composers get stuck writing a piece of music, for example, it’s not uncommon for them to switch to a different instrument to help get over their writer’s block. The different instrument helps them think about the “problem” in a different way.

Laura Vanderkam, author of the book What Successful People Do Before Breakfast, agrees, saying your weekends need to feel different from your weekdays. She suggests rotating in different activities and hobbies that you don’t have time to do during the week. Celebrity Chef Marcus Samuelsson plays soccer on the weekends, for example. And billionaire Warren Buffet plays the ukulele. Making time for hobbies and non-work activities can foster creativity, relieve stress, and make you a happier, more successful person. If you wake up on Saturday with a list of 20 to-do list items, you’re setting yourself up for failure. (Or at least for a whole lot of stress.) The key is to prioritize so you get the most important things done, not all the things done. That way, you allow yourself the time to do them well. 

2) Don’t try to do it all.

One technique for prioritizing your to-do list is called the impact vs. effort analysis. Here’s how it works: Before you begin a task, ask yourself how much effort this task will take, and what the immediate impact will be. This’ll help you quickly figure out which of the items on your to-do list will have the most immediate impact in the least amount of time.

For example, if you wake up on a Saturday and find your inbox is overflowing but you were hoping to bang out a blog post before lunch, run a quick impact vs. effort analysis in your head. You might realize that getting through 30+ emails takes a significant amount of effort, but actually has little impact on your success. Writing that blog post, on the other hand, requires more effort, but it carries a much higher impact.

“The early bird catches the worm” isn’t a common phrase for nothing. Practically every article out there on productivity says waking up early can help you get more done—provided you went to bed at a reasonable hour the night before. If not, it may be better to catch up on sleep. (See #6.)

3) Kick into gear first thing in the morning.

Either way, when you do get up, try to get up and out of bed as soon as you can. Mornings tend to be slower and lend fewer distractions, making it easier for you to get things done more quickly.

“I try to leave my house as early as possible,” says Leslie Ye, writer and editor for HubSpot’s Sales Blog . “That way, I get fresh air and don’t just sit on my couch all day.” “If I do an easy but rote chore right when I wake up, like clean the kitchen or empty the dishwasher, I’m usually really productive the rest of that day,” says HubSpot’s Director of Content Corey Wainwright. The idea is that, if you kick yourself into gear first thing in the morning, you don’t give yourself a chance to laze around—and you’ll put yourself in the mindset to get things done.

Alternatively, if you don’t have anything specific if you need to get done, sometimes the best thing you can do for your future productivity is to give your mind a break.

4) Give your mind a break.

After all, time off is good for your productivity and performance at work. Almost nine out of ten American workers feel like time off increases their happiness, and 91% of business leaders believe their employees return from breaks recharged and ready to work more effectively.

Ye likes to use weekends to get outside and get some fresh air. “Being in an office five days a week leaves me drained by Friday,” she says. “Taking the time to do an outside activity, even if it’s just taking a walk along the Charles River, helps me recharge and gives my mind a break.”

Meditating is another way to release your mind from stressors—and it happens to have extraordinary health and productivity benefits, like increased focus, reduced stress, and greater creativity. Plenty of successful people—Jack Dorsey, Rupert Murdoch, and Oprah Winfrey— all meditate daily.

If you’ve never meditated before, there are a few great apps that offer guided meditations, like Headspace (which gives you 10 free guided meditation sessions with the option of subscribing later) or Calm (which offers two-dozen guided meditation session ranging from a few minutes long to about 30 minutes long). Sleep deficit is a real thing. The downsides of sleep debt aren’t just that you’re tired all the time—chronic sleep debt raises the risk of obesity, heart disease, stroke, and diabetes. And in the short-term, lack of sleep can have significant effects on the hippocampus—an area of the brain involved in memory creation and consolidation.

5) Catch up on sleep.

The good news is, if you find yourself getting fewer than the recommended seven to eight hours of sleep per night, you can make up that debt on weekends. One University of Chicago study followed a group of student volunteers who slept only four hours per night for six consecutive days. All of the changes they experienced during that period of sleep deprivation—from high blood pressure to fewer antibodies to insulin resistance—were reversed when the students made up the hours of sleep they’d lost. So if you missed, say, ten hours of sleep over the course of a week, then add three or four extra sleep hours on the weekend, and an extra one to two hours to nights the following week—until you’ve repaid all 10 of those hours.  Don’t make this a habit, though. Try to factor those seven to eight hours of sleep per night into your daily schedule as much as you can. (Read more about the science of sleep here.) 

While you should use your workweek to nail the job you have, if you’re gunning for a promotion—or another job altogether—then why not use some of your weekend time learning the skills of the job you want? Learning a new skill or diving deeper into an area of specialization that’s growing might be just the ammunition you need to land that coveted position.

6) Hone a skill for the job you want. 

The skills you choose to work on will depend on the role you have your eye on. For example, if you want to move up as a digital marketer, you may want to improve your HTML/CSS skills, read up on trends in modern technology and emerging platforms, or brush up on your SEO knowledge. If you want to work for an agency, you’ll want to gain experience with cross-channel marketing, mobile marketing, and design. Want to be a CMO? Make sure you master personnel development—perhaps by taking on mentorship roles outside of work—as well as financial analysis and strategic thinking.

For more ideas on which skills to work on, here’s a list of 13 valuable skills you can learn for free.

Want to get your get her name out there as a thought leader and industry expert? Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership.

7) Write a guest post for a publication.

Each one has different requirements and submission instructions, though. While some require you to submit full articles, others accept topic pitches and are willing to work with you on an outline. To help you sort through these requirements, here are guest blogging instructions and guidelines for 11 top media outlets, including The New York Times, Business Insider, HBR.org, Mashable, and more.

If you want to write more regularly, consider creating a personal blog. The social publishing platform Medium is a great place to publish personal blog posts because it comes with a built-in audience. This is especially helpful for people who don’t have time to do a lot of content promotion. (Here’s a beginner’s guide to Medium to get you started.) Weekends are for stepping away from the daily grind, spending time with friends and family, doing things that make you smile, and generally keeping your work-life balance in check. These things may not necessarily boost your company’s profits by 200% or make you CEO next week, but that doesn’t make them any less important.

8) Pick at least one obligation-free day.

But some of you might find it hard to step away from all those obligations—work-related or not—for the entire two-day period. If that sounds like you, then try to choose at least one of the two days to remain totally obligation-free. Saturday is my no-guilt, 100% work-free day,” says Ye. “I don’t do any errands, chores, or open my work computer—I save that for Sunday. Giving myself one day a week to do exactly what I want with no guilt makes it that much easier to tackle my chores and errands the next day.” I find it harder to work efficiently on the weekends, simply because it feels like I have so much more time. But time can fly, and all of a sudden it’s 5:00 p.m. and I just spent the last several hours in limbo between getting work done and procrastinating hardcore.

9) If you choose to work, set a time limit.

When you literally reserve blocks of time to get specific tasks done, it can be much easier to focus and get your work done quicker—leaving you with more time to actually enjoy your weekend.

Emma Brudner, who manages HubSpot’s Sales Blog, uses laundry as a work timer when she works from home. ” I set mini-deadlines for myself corresponding to when I have to go downstairs to switch loads,” she says. “If I’m working on an article, I tell myself I’ll get to a certain point before the wash cycle ends. Then I set another goal for the dryer.”

Tyler Littwin, a content strategist and graphic designer at HubSpot, agrees it’s important to set a limit on work when you’re at home. “If you work from home full-time (or on a regular basis), it’s really easy to let your work life bleed into your personal life. Maintaining a boundary is important for both halves of the equation.”

Another handy trick? The laptop battery countdown. This one comes from Ginny Soskey, who manages HubSpot’s Marketing Blog. She suggests bringing your laptop with you to a remote location—like the coffee shop downstairs—without your computer charger. Then, aim to work until your computer dies. This is a way of gamifying your productivity, and it works: The pressure of a looming deadline can do wonders to keep you focused and working smarter.

Didn’t get as much done as you wanted to in your designated block of time? Forgive yourself, and then move on. The more you set these hard time limits for yourself, the more efficient you’ll get during your designated work time. Think about all the things in your home that you haven’t touched in months or years, but can’t bear to throw away. Those shoes you never wear anymore. That unopened kitchen gadget you got for Christmas three years ago. All those old notes and receipts you haven’t looked at in years.

10) Declutter your living spaces.

A lot of us simply have too much stuff. Why not spend some time over the weekend getting rid of it, little by little? Decluttering your living spaces will make you feel a lot better—especially if you can give some of those items to charity, or sell them online.

Donating is the easiest way to get rid of things without throwing it away. Start by finding the nearest Salvation Army or Goodwill or other local charitable organization. For the more expensive things—like that unopened kitchen gadget—try selling it. If you’re in the U.S., try using Craigslist for items you don’t want to ship, like furniture or other large items. For items you feel comfortable boxing and shipping, try eBay. You can also trade in old items like electronics on Amazon for Amazon credit. (For more ideas, here’s a great guide to decluttering your home from Lifehacker.)

Billionaire Richard Branson said, “It is amazing how focusing your mind on issues like health, poverty, conservation and climate change can help to re-energize your thinking in other areas.”

11) Volunteer.

Serving others has a long list of intangible benefits, like pride, satisfaction, accomplishment, connections with others, strengthening your community, and improving the lives of others. Nothing helps put things into perspective—and can make your problems seem a little smaller—than helping those less fortunate. Plus, along with social benefits, research shows there’s a strong relationship between volunteering and physical health, too.

Weekends are a great time to get involved in local and community volunteer events. If you don’t have a specific cause in mind, check out your local library, youth center, animal shelter, homeless shelter, or hospital to see if they’re in need of volunteers. VolunteerMatch.org is another great place to find good causes in your local community for a wide variety of time commitments. Sunday night blues are never fun. Instead of using those last few golden weekend hours to check through all your boring work emails, do something you’ll actually look forward to. For me, it’s watching Game of Thrones. For you, it might be reading a book, taking a run with your dog, meditating, or cooking a nice meal.

12) Do something fun on Sunday night.

Another idea is to take the time to reflect on the week gone by. Reflection is something you should be doing daily, but weekends are a great time to step back and think about what made you smile, what you’re grateful for, what you’ve accomplished, and how to make the next week even better.

“This extends the weekend and keeps you focused on the fun to come, rather than on Monday morning,” writes Vanderkam in her book. That way, you’ll go to bed with a calmer mindset, unperturbed by all the stuff you have to do the next day.

 

 

 

Hashtags Turn 10: 3 Tips to Use Them Effectively

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.… [Read More]

The post Hashtags Turn 10: 3 Tips to Use Them Effectively appeared first on Allegra Design Print Mail - Lexington, KY.

Lexington Kentucky Professional Video Service News 2011 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Lexington Kentucky Professional Video Service News 2011 Archive. Fall 2011 NEW WEBSITE IS LIVE: VISIT DISS 2.0POST-PRODUCTION: kNOwMORE Nonprofits…episode two…September 2011 JUST RELEASED: kNOw MORE Nonprofits: TV …

The post Lexington Kentucky Professional Video Service News 2011 Archive appeared first on Lexington, Kentucky Video Production Services.

How Do You Rebrand a Non-Profit That Has a Wide Range of Services?

by Katie McDaniel @ Wiser Strategies

In March 2014, Community Ventures reached out to Wiser Strategies to help update their brand. They had previously worked with other firms, but felt they were not adequately capturing the company’s essence. Nancy Wiser, our president has always said, “we may not immediately give the...

The post How Do You Rebrand a Non-Profit That Has a Wide Range of Services? appeared first on Wiser Strategies.

Where is Spring?

by @ Fayette Heating and Air News / Blog


Been so crazy weather here in Central KY! The first day of spring was this week and we've been from sunny and 70's to snow! More snow next week.. Crazy! Been buys here at BAG. We've added a couple new clients and building several new websites. We are gaining a new person and losing a longtime BAG "girl" Barbara Huber.

Successfully Climb the Social Media Ladder - WRL Advertising, Inc

Successfully Climb the Social Media Ladder - WRL Advertising, Inc


WRL Advertising, Inc

Many companies are quickly adopting and being more active on social networks, recognizing it as a business necessity for both B2B and B2C.

Welcome to 2014

by @ Fayette Heating and Air News / Blog


We always get to this time of year and ask... "Where did the year go?"  Why does time fly by so fast? We think if the song from the musical Rent - "Seasons of Love" - How do you measure a year? For us it's clients, meetings, projects, websites, blogs, social media posts and so much more. Not to mention cups of coffee and glasses of wine!  2013 was a really good year. We are so pleased to see our clients (old and new) grow and prosper. That's why we do what we do! 

Looking forward to a great 2014! We'll continue to help our current clients to grow and look for new ones along the way.  Thanks to all our family and friends who have been there for us.

HAPPY NEW YEAR! The BAG Team

Can you believe it’s November!!

by @ Fayette Heating and Air News / Blog


Yes, we survived another Halloween season and are busy working on Black Friday and the Holiday plans for several clients.  We're also busy preparing 2015 marketing plans and a few new pitches, so stay tuned for more news from the BAG team. In addition, we are thrilled to welcome Kentucky Bank as a new client!!

Why Business Women need Community

by NicoleMueller @ Startup Production

Why Do Women Need Community “Women-owned firms (51% or more) account for 31% of all privately held firms and contribute 14% of employment and 12% of revenues.” – NAWBO   “Today, on average, a woman earns 79 cents for every dollar a man earns, and women’s median annual earnings are $10,800 less than men’s”- Senate Joint Economic

How Charging Stations Can Benefit Your Restaurant

by Dawn Wigginton @ dRAE Media & Marketing

One customer creates numerous opportunities!  Not knowing exactly who your customers are is a dilemma every restaurant faces, and finding this answer provides the backbone for all of their important marketing decisions. If returning customers account for 30% of your restaurant’s business, then where does the other 70% come from? How do you reach these mystery […]

The post How Charging Stations Can Benefit Your Restaurant appeared first on dRAE Media & Marketing.

Why Facebook Advertising Should be the Hospital Marketer’s Tactic of Choice

by Dawn Wigginton @ dRAE Media & Marketing

During the second quarter 2016, Facebook had 1.71 billion active users who had signed on to the network in the last 30 days. As the world’s most popular social network, it is embraced by every age, gender and ethnic group. There are a variety of business types that approach dRAE Media & Marketing to assist them in marketing their […]

The post Why Facebook Advertising Should be the Hospital Marketer’s Tactic of Choice appeared first on dRAE Media & Marketing.

Email Marketing Coordinator

by @ Onward Search Job Feed

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Senior Digital Marketing Manager

by @ Onward Search Job Feed

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3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail… [Read More]

The post 3 Ways to Build the Perfect List for Your Next Direct Mail Campaign appeared first on Allegra Design Print Mail - Lexington, KY.

Social Media | Rice Design | Online Marketing Consulting | Lexington, KY

Social Media | Rice Design | Online Marketing Consulting | Lexington, KY


RiceDesign

Rice Design is an online marketing consulting firm in Lexington, Kentucky specializing in WordPress, Social Media and Email Marketing.

3 Easy Ways to Enhance Your Email Marketing Results

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

According to Forrester, email marketing is the most direct way to reach and interact with your audience – even more so than social channels, like Facebook. The study says that people are twice as likely to sign up for your email list as they are to interact with you on Facebook. Like any marketing channel,… [Read More]

The post 3 Easy Ways to Enhance Your Email Marketing Results appeared first on Allegra Design Print Mail - Lexington, KY.

Nimlok Kentucky Display Named Best 10 X 20 Booth

by Nimlok Kentucky @ Nimlok Kentucky

Nimlok, a division of Orbus Exhibit & Display Group, and exclusive Louisville-based distributor, Nimlok Kentucky, are proud to announce that one of their exhibits was named “Best 10′ x 20′ Booth” at the 2016 Healthcare Convention & Exhibitors Association HCEAConnect event held in Savannah, GA, August 14-16, 2016. VisitLEX, the primary tourism organization for Lexington, KY, needed better representation at ... Read More

The post Nimlok Kentucky Display Named Best 10 X 20 Booth appeared first on Nimlok Kentucky.

3 Time Saving Gmail Tricks

by Bill Rice @ Right Place Media

Wow! How many unread emails are sitting in your inbox? Would you like a better way to manage your email inbox? Vik Singh lays out 3 Gmail tricks to help keep you sane: Gmail Priority Inbox Email template responses Proactively unsubscribe from unwanted mailings Read the full article here.

The post 3 Time Saving Gmail Tricks appeared first on Right Place Media.

Snapchat’s Rise and What it means for Social Advertising

by Stephen Tackett @ Right Place Media

The rise of Snapchat has been quick, even for digital media standards. First released in September 2011, the photo and video based social app currently bolsters 34 million unique users in the U.S. and 100 million users worldwide. It offers users the ability to share moments as they happen but allows users to retain some […]

The post Snapchat’s Rise and What it means for Social Advertising appeared first on Right Place Media.

4 Ways to Get the Most Out of Your Facebook Advertising Campaign

by Andrea @ Social Media Marketing – Allegra Design Print Mail – Lexington, KY

It’s hard to believe that Facebook has been a part of most of our lives for nearly a decade. What was once a simple communication and photo-sharing channel has evolved into a social and technological Hydra, a many-headed beast that dominates the digital space in communication, sales and now advertising. According to SproutSocial, Facebook drives… [Read More]

The post 4 Ways to Get the Most Out of Your Facebook Advertising Campaign appeared first on Allegra Design Print Mail - Lexington, KY.

Server Maintenance

by Justin @ SearchBar Marketing

Early this morning we noticed a spike in running processes.  After evaluating, we completed server maintenance tasks to eliminate any potential ongoing risk.  During this time you may have noticed slower website speeds and possible outages.  If this occurs after today or if you are...

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PM Advertising - Website Design and Full Service Marketing Agency in Lexington KY

PM Advertising - Website Design and Full Service Marketing Agency in Lexington KY


PM Advertising, LLC

Located in Lexington, Kentucky, PM Advertising specializes in responsive web design, development, programming, SEO optimization, video production and print production.

Social Media Marketing Specialist

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4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan

by Tiffany Moss @ Social Media Marketing – Allegra Design Print Mail – Lexington, KY

Since its debut in January 2016, Facebook Live – the service that allows users to live-stream video directly from their mobile devices to their friends and page followers – has infiltrated every user’s timeline and changed the way the world views live news. In fact, Facebook says that one in every five videos is a… [Read More]

The post 4 Benefits of Facebook Live that Can Enhance Your Digital Marketing Plan appeared first on Allegra Design Print Mail - Lexington, KY.

WEBINAR: Zero Moment of Truth Training

by Stephen Dennis @ ChartLocal

As with many marketing practices, you can choose to read a fistful of blogs, or read some books! Google’s ‘Winning the Zero Moment of Truth’ is available to download for free here. So don’t take my ... Read More »

The post WEBINAR: Zero Moment of Truth Training appeared first on ChartLocal.

dRAE Media + Marketing

dRAE Media + Marketing


dRAE Media & Marketing

dRAE is a Louisville-based diversified Digital + Social Media Relations firm that specializes in targeted marketing with Digital, Social Media, and Brand Optimization. Our job is to turn online buzz into attention, and attention into conversions.

The Ripple Effect: How to be An Everyday Innovator

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than… [Read More]

The post The Ripple Effect: How to be An Everyday Innovator appeared first on Allegra Design Print Mail - Lexington, KY.

Marketing Manager

by @ Onward Search Job Feed

Ref: 41368

Lexington Kentucky Video Producer Job Opening

by prospermg @ Lexington, Kentucky Video Production Services

Lexington Kentucky Video Producer Job Opening Read below for more about Lexington Kentucky Video Producer Job Opening with Prosper Media Group, Inc. in Lexington, Kentucky. Contact us for more info. Associate Video Producer. (Full Time) Seeking determined, aggressive, organized, punctual and most importantly creative video editor/producer. Good writing and communication skills as …

The post Lexington Kentucky Video Producer Job Opening appeared first on Lexington, Kentucky Video Production Services.

Kentucky Video Production Service News 2014 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Kentucky Video Production Service News 2014 Archive. Fall 2014 WATCH: KTIA Traverse Awards videos produced by PMG. WATCH: TSI America Website Promo produced by Done In …

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Is Your Facebook Whale Healthy? Know When It’s Time To Kill Your Business Page And Start Over

by Ali Kelly @ EssentiallyAli, Social Media Consulting

The key to knowing if your Facebook page is in trouble is in your Facebook page Insights. You probably already know if you are struggling with post Engagement and Reach. I’d like to shift your attention to two areas of Insights you may not pay much attention to. These two sections are When Your Fans […]

The post Is Your Facebook Whale Healthy? Know When It’s Time To Kill Your Business Page And Start Over appeared first on EssentiallyAli, Social Media Consulting.

Social Timing

by Emily Ho @ Authentically Social

Have you ever gone to a party and scanned the room for people you know? You zoom in on your targets, then approach and try to organically pop into the conversation. After a few seconds of overhearing the conversation, you realize that it was the completely wrong time to join in. Your happy face just […]

Social Media Manager

by @ Onward Search Job Feed

Ref: 42061

Email Marketing Manager

by @ Onward Search Job Feed

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Consumers Use Ad Blocking To Voice Concerns: Time For Us To Listen

by Bita Fesharaki @ Right Place Media

Ad blocking technology has been available to web users since the early 2000’s. Until recently, only a small percentage of consumers utilized ad blockers and those who did tended to be more tech-savvy than the general population. However, as mainstream companies such as Google and Apple have begun to make ad blockers easily accessible to […]

The post Consumers Use Ad Blocking To Voice Concerns: Time For Us To Listen appeared first on Right Place Media.

SEO & SEM in Layman Terms

by Crystal Geis @ AD-IOS

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are very similar in some ways but are quite different in others. Most often it can be confusing and even overwhelming. SEO is like a supercharging -per-click model where you can pay for terms, phrases and keywords as people search for and click on them, rendering the ... Read more

Right Place Media Celebrates 15 Years of Service

by Bill Rice @ Right Place Media

Lexington, KY – January 29, 2016 – Right Place Media, one of the largest independent media agencies in the Southeast, celebrates its 15th anniversary on Monday February 01, 2016. Headquartered in Lexington, KY, Right Place Media was founded on February 01, 2001 by CEO, President Joel Rapp.  Right Place Media offers expertise in traditional, interactive […]

The post Right Place Media Celebrates 15 Years of Service appeared first on Right Place Media.

Thoughts on marketing that matters.

by nancy@groupcj.com @ Group CJ Lexington Kentucky

We have a passion for marketing that matters. We seek out important clients and causes we are proud to support and make them highly visible and relevant. For 25 years, we’ve been engaged in enterprises that directly or indirectly serve the cause of Lexington’s economic development by improving the quality of life which all of us enjoy. We're not just Continue Reading

Social Media Manager

by @ Onward Search Job Feed

Ref: 41699

WEBINAR: What Consumers Expect From Businesses

by Chartlocal Digital @ ChartLocal

Local businesses tend to be pulled by their customers into adopting new technologies. Whether it’s accepting new forms of payment, launching a mobile-friendly website or engaging on social media, business behavior follows consumer behavior. ... Read More »

The post WEBINAR: What Consumers Expect From Businesses appeared first on ChartLocal.

Social Media Project Manager

by @ Onward Search Job Feed

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August is Here - BAG in full press mode!

by @ Fayette Heating and Air News / Blog


It's August - school is starting, car dealers hare having model year end clearance sales and Halloween is in full swing. As always, August is a busy month at Brand Advertising Group. AND we are expecting a new BAG baby in October, (Yes - in case you had not heard, Jamie is having a baby girl the first of October!).  We are so blessed to have such great clients, many who have been our partners for a long time, and continue to add new clients and new web/online partners.  Are you looking for a new marketing partner?  Call and see what unique way we can ramp up your marketing efforts!  859-293-5760

Three Reasons You Should Be an Avid Reader

by Chris May @ May Marketing, LLC

“Leaders are readers.” When I first heard that statement almost two decades ago, I thought it to be a dubious assumption at best, but over the years, it has proven to be quite accurate. One consistent trait— which I have seen evidenced in the lives of all...

The post Three Reasons You Should Be an Avid Reader appeared first on May Marketing, LLC.

The Joy Cart

by @ Fayette Heating and Air News / Blog



If you don’t know the motivating story of Jarrett Myner and Jarrett’s Joy Cart, you should definitely check it out. Jarrett survived 7 bouts with cancer while helping thousands. While Jarrett is no longer with us, the continuation of Jarrett’s Joy Cart and being the inspiration behind DanceBlue at the University of Kentucky his legacy and inspiration lives on. Because of the impact Jarrett left on all of us we are proud to support The Joy Cart Movie, and encourage you to check out the video below about Jarrett’s story.

4 Awesome Lessons from Social Media Marketing World #SMMW14

by Ali Kelly @ EssentiallyAli, Social Media Consulting

This past week, roughly 2,000 of the world’s most renowned social media experts, authors, professionals, and enthusiasts converged on San Diego for the second annual Social Media Marketing World, hosted by Michael Stelzner’s Social Media Examiner. This was my second attendance at the SMMW conference, and it keeps getting better. I wanted to take the […]

The post 4 Awesome Lessons from Social Media Marketing World #SMMW14 appeared first on EssentiallyAli, Social Media Consulting.

Wordfence Security Plugin

by Justin @ SearchBar Marketing

Excerpt via http://wordpress.org/plugins/wordfence/ Wordfence Security is a free enterprise class security and performance plugin that includes a very fast caching engine, firewall, anti-virus scanning, cellphone sign-in (two factor authentication), malicious URL scanning and live traffic including crawlers. Wordfence is the only WordPress security and performance...

The post Wordfence Security Plugin appeared first on SearchBar Marketing.

Senior Digital Marketing Manager

by @ Onward Search Job Feed

Ref: 41799

New Client - Legacy Nissan

by @ Fayette Heating and Air News / Blog


Excited to Announce our newest client - Legacy Nissan in London, KY. Welcome!!!

Social Media Producer

by @ Onward Search Job Feed

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Defensiveness is Killing You

by Krista Neher @ Krista Neher – Social Media Keynote Speaker

New by Krista Neher

  I’ve been consulting and training companies on social media for 10 years now (time flies!!!). Companies pay me to go in and tell them what they should do to get better results. As an outsider it is really easy to see their mistakes – when you are in the weeds you don’t often see […]

The post Defensiveness is Killing You appeared first on Krista Neher - Social Media Keynote Speaker by Krista Neher - Social Media Keynote Speaker - Leading Authority, Speaker and Author on Social Media and Internet Marketing

Media Training Seminar – Fresh Perspectives

by Nancy Wiser @ Wiser Strategies

Journalist and Lexington public relations firm collaborate on media training Journalists have the need to find and tell interesting stories. That’s just the type of person I was looking for on a part-time basis when I learned about Brent Carney. He and his wife had...

The post Media Training Seminar – Fresh Perspectives appeared first on Wiser Strategies.

What Social Media Platform is Right for Your Company? #2: Twitter

by Dawn Wigginton @ dRAE Media & Marketing

With all the different avenues for your social media marketing dollars, and the limited budget you have allocated to marketing in general, it becomes difficult to decide what platforms to pursue. That is why we wanted to highlight the benefits and challenges that you might face on three of the most popular social media platforms. Today we are […]

The post What Social Media Platform is Right for Your Company? #2: Twitter appeared first on dRAE Media & Marketing.

Alternatives to White Papers – Be a “Cheat Sheet Hero” with Sales Segmentation

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I agree with David Meerman Scott most white papers are pretty lame.  I think if most companies looked at analytics for these they’d see few actually reading what they poured hours of work into.  The content is too generic and too unfocused on the buyer’s needs.  Research has shown that building content and service bundles […]

The post Alternatives to White Papers – Be a “Cheat Sheet Hero” with Sales Segmentation appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

VIDEO INTRODUCTIONS

by prospermg @ Lexington, Kentucky Video Production Services

PROFESSIONAL ONLINE VIDEO INTRODUCTIONS Please watch some of the samples from a few of our successful client projects. Hover over the slider to reveal custom video services description. Move cursor off slider to hide captions. Introducing POVI! A unique marketing tool for professional services including physicians, specialists, dentists, attorneys or …

The post VIDEO INTRODUCTIONS appeared first on Lexington, Kentucky Video Production Services.

Social Media Associate

by @ Onward Search Job Feed

Ref: 40988

RECORD OLYMPICS AD REVENUE EXPECTED DESPITE MANY CONCERNS

by Bita Fesharaki @ Right Place Media

By Bita Fesharaki With under 4 months left to the Rio de Janiero Olympics, NBC is about to break advertising sales records despite concerns in Brazil about the Zika virus, corruption, political turmoil, and high crime rates. Last month, Advertising Age reported that NBC had passed the $1 billion mark in national ad sales across […]

The post RECORD OLYMPICS AD REVENUE EXPECTED DESPITE MANY CONCERNS appeared first on Right Place Media.

How much is a new customer worth?

by Crystal Geis @ AD-IOS

Many small business owners realize they have to market their businesses to gain new customers. However, most small business owners will start spending money towards their marketing efforts before they answer the biggest question of all. “How much is a new customer worth? How much revenue am I willing to spend to gain a new ... Read more

We survived the Winter of 2014!

by @ Fayette Heating and Air News / Blog


​Finally we see a warming trend.  Yes, the cold weather has been good for some of our clients, most are thrilled to see the sun! With that, things are picking up here at BAG! Lots of new creative, new media lunching, tons of social media and much more. Call us and let us show you what BAG can do for you.

Tips for Running a Facebook Contest

by Chartlocal Digital @ ChartLocal

Running a contest on Facebook presents a wonderful opportunity to reach more potential fans, and grow your social media following. By following some of these best practices — you’re sure to have a successful ... Read More »

The post Tips for Running a Facebook Contest appeared first on ChartLocal.

Adam Martin leaves me pumped up….

by Dustin @ Social Media – Green Thumb Marketing

I just got off of the phone with Adam Martin of Adam Martin designs. Figured I’d spread some love… I love talking to Adam.  He’s in my reverse mentorship program and Adam is out there hustling just like me to help young blood take over Lexington little by little. I’ve known Adam for over 2 […]

Startup Production joins Local First Lexington!

by NicoleMueller @ Startup Production

Shop Local, Eat Local & Spend Local … that’s what Local First Lexington! is all about.  Local First Lexington is a non-profit alliance of locally owned, independently operated businesses, and their membership includes a directory listing, advertising possibilities, education, networking opportunities and mixers.   Formed in 2008, Local First Lexington is a non-profit business alliance of

Content Marketing Manager

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Digital Marketing Manager

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Social Media Content Coordinator

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Want to blog?

by @ Fayette Heating and Air News / Blog


We are always getting asked: should I write a blog? How much info should I share? Do I need to blog every day?

There are no real cut and dry answers... It depends on your "product",  your audience and your content. Our advice is, IF you choose to blog - be consistent - daily, weekly or monthly. Make it relevant to your audience, and keep it short.

Here is a great article we'd like to share from Hubspot -- click here to read more!

Happy Blogging!

I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR

I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR

by Zack Massey @ ZIPIE Advertising

  If you’ve been to a NASCAR race, you’ve seen a pace car. If you’ve been to a NASCAR race at the Kentucky Speedway, you’ve probably seen a pace car that we’ve had our hands on. Ford has been supplying...

The post I Wanna Go Fast: Car Wraps, Pace Trucks, and NASCAR appeared first on ZIPIE Advertising.

Social Media ROI

by brownie @ Crosby Interactive

Confessions of a Frequent Business Traveler – It Isn’t as Sexy as You Think

by admin @ Krista Neher – Social Media Keynote Speaker

New by admin

As a frequent keynote speaker and social media trainer, I travel a lot. I love what I do and I wouldn’t trade it for the world… helping people through speaking is the best job I could have dreamed of. People often comment about how cool it must be – setting off around the world, exploring […]

The post Confessions of a Frequent Business Traveler – It Isn’t as Sexy as You Think appeared first on Krista Neher - Social Media Keynote Speaker by Krista Neher - Social Media Keynote Speaker - Leading Authority, Speaker and Author on Social Media and Internet Marketing

Do We Need A Website Redesign?

by Justin @ SearchBar Marketing

At what point do you come to the conclusion that your company needs a refreshed look with a website redesign?  Was your conclusion drawn from a functionality or branding base?  Whether you need advanced functionality or are needing a website redesign to match your updated...

The post Do We Need A Website Redesign? appeared first on SearchBar Marketing.

Branding vs. Marketing: What’s the difference?

by @ Fayette Heating and Air News / Blog


Branding vs. Marketing: Creating “Top of Mind Awareness” or TOMA. 

Branding is strategic. 

Branding should both precede and underlie any marketing effort.  Branding is the expression of the essential truth or value of an organization, product, or service. It directly supports whatever sales or marketing activities are in play. It creates awareness so that when the customer has a NEED, you are the first company they think of to meet that specific need.

Marketing is tactical.

Marketing directly supports whatever sales or marketing activities are in play, (type of media and message: inform, persuade or remind) its message is simple: “Buy me – NOW!”  Marketing unearths and activates buyers to purchase your BRAND! It is –  THE CALL TO ACTION!

Start Using Video Marketing To Gain and Close More Prospects

by admin @ TheDennisWagner.com

Unless you’ve been hiding under a rock, or in the event you are totally out of the loop, you should know video is the hottest form of communication we have right now. Skype, Google Hangouts, Meerkat, FaceTime, Periscope and YouTube have come up and dominated the lines of communication in the last few years. There’s

The post Start Using Video Marketing To Gain and Close More Prospects appeared first on TheDennisWagner.com.

Multimedia Designer

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New Site Launch – BRR Law

by creativebill @ RiceDesign

Baldani, Rowland & Richardson was founded in 1988 in Lexington, Kentucky and has been providing the people of central Kentucky with experienced legal representation, sound legal advice, and responsive service ever since. Our attorneys are dedicated to the areas of criminal defense, family law, personal injury, probate, and bankruptcy and practice in both federal and state […]

Senior Multi-Channel Marketing

by @ Onward Search Job Feed

Ref: 41606

Site Launch: Allen Construction & Cabinetry

by creativebill @ RiceDesign

Allen Construction & Cabinetry, Inc has a proven record of excellence in designing and managing several building and construction projects in central KY. We handle projects from Lexington to Louisville, to out of state projects we’ve got you covered. No matter the size of your project, the experienced professionals at Allen Construction & Cabinetry, Inc […]

How YOU and YOUR Customers Benefit From Surveys and Focus Groups

by @ Fayette Heating and Air News / Blog


​All to many times, we assume that other people THINK THE WAY WE DO - in fact, statistics tell us that 60% of our first impressions are WRONG due to this assumption. Think about it, age, gender, education, culture, family background, life experience, personality type, emotional make-up and the like, ALL make us who we are and go along way to determine HOW we think. The result of NOT finding out HOW our customers think and ASSUMING we already know is a clear path to marketing, advertising, promotion and “Campaign-Aggedon!”

Here are a few things to think about when setting up the audience, type, verbiage and general content of an effective survey campaign or focus group. Keep in mind - surveys are great to find out what your customer is thinking (who, what, when and where) while focus groups tend to be less objective, more subjective and tell us WHY and HOW! So, a few things to consider…

 

Top 12 Survey Best Practices

One of the best ways to keep your finger on the pulse of your business or organization is to gather feedback from your most valuable asset: your customers and members and vendors. Then, efficiently gathering feedback, analyzing it, and acting on it in a meaningful way to increase your business or organization’s success and strengthen your relationships. To help you gather feedback from your customers, donors, members, and constituents, we’ve assembled the top 12 best practices for effectively building and promoting an online survey. Put them to work as you plan and implement your next one, and it’s sure to be a success!

1. Have a single, well-defined objective. 

What feedback do you really want from your customers? Narrow down what you want to know to the key questions that get to theroot of the issue. For instance, when conducting a post-transaction satisfaction survey, stick to questions surrounding the sale process and nothing more. This will keep your survey focused and help avoid the “just one more question” syndrome when building your survey. Take a few minutes to plan your survey and consider what you want to get out of the results before building your questions.

2. Keep your survey short. 

In a best-case scenario, a survey should take 5 minutes or less to complete in order to get the best response rate. Anything longer than 10 minutes should be re-thought, or survey takers should be given an incentive for giving that much of their time to answer your questions. Another key for keeping your survey to the point: Avoid questions with more than 10 answer options. Too many options for a single answer can confuse the survey taker and slow down completion time. Break the question into multiple questions or consider another way to phrase and answer it.   

3. Design your survey for easily measurable results. 

The key is to ask closed-ended questions that generate results that are easy to analyze, spot trends, and set base lines. A good example of a closed ended question is:

What service(s) of ours do you use?

a) Digital Marketing/Advertising

b) TV and radio

c) Billboards

Using too many open-ended questions that require respondents to type out responses (i.e., “What do you like about our business”) will take time to read, code,and trend. Plus, they make for a longer survey completion time. Closed-ended questions make it easy for the survey taker to whisk through the questions and give you easily quantifiable data.

4Ask one thing per question. 

Seems simple enough, but it’s an easy trap to fall into when compiling questions. Avoid such inquiries as “Do you like pizza and ice cream?” These are two unrelated subjects and should be broken into separate questions that will allow survey takers to answer both independently.Make sure to give respondents a full opportunity to answer the question with an: “Other”, “Prefer Not to Answer”, or “Not Applicable” option where necessary. These answers, while vague, can provide better insight than a non-answer. Note: When giving an option of “Other,” it’s best to provide a text box for write-in answers.

5. Avoid biasing the response. 

Ask questions in a manner that doesn’t trend or lead to a preferred answer in a particular way. For instance, when gauging a customer’s likelihood of referring your business to friends, use a scale that ranges from “not very” to “extremely” with a few options in between. Avoid using “Always” or “Never” extremes as they can bias responses in the opposite direction.

6. Limit required questions.

Too many required questions in a survey can ruin the flow and likely decrease your response rate. We recommend making required questions only those that you absolutely need to make a business decision. 

7. Question order matters.

The first question or two should be easy and interesting to engage the respondent and get them into the ow of the survey. Place profile or demographic related questions at the end of the survey to avoid scaring people off. If a person has taken the time to answer all your questions first, they are more likely to provide at least some of their profile information at the end.

8. Create a logical flow. 

Group questions that cover similar topics together and use text boxes to introduce each section of the survey. Page breaks should be used to break up longer surveys to prevent what seems like an endless scroll of questions. A side bene t to page breaks is that they provide for an auto-save of prior responses every time someone clicks on them.

9. Test the survey.

Once you’ve completed building your survey, send it to a couple of trusted associates for testing purposes. Have them time how long it takes to complete and provide feedback on the overall ow of the survey. You can also check on the test entries to ensure the answers’ format will provide useful data.

10. Spell out time expectations in your invite and on the greeting page. 

When using an email survey invitation or a survey greeting page, tell the audience why you’re asking these questions, provide an estimated completion time, and explain what you will be doing with the data collected. Make the invite about the customer/survey taker by using “you” pronouns in your text.

11. Get it in front of the right people. To get the most out of your survey efforts, you have to get the right people to take it, thereby providing the feedback about your organization that you’re looking for. Your objective and how well you know your customers will determine the appropriate audience for your survey. For a good response rate, we recommend sending it to the segment of your audience that will care most about the topic(s).

12. Share the results and actions with respondents. 

Once the survey is complete and the data is collected and analyzed, let the respondents know what you’ve learned and what actions you’ll be taking as a result. Following up with respondents (and customers in general) helps validate your relationship with them and sends the message that their opinions make a difference. When customers feel like a part of a business, they’re more likely to provide feedback in the future. 

And so, you have the 12 Commandments of good survey questions. Here at Brand Advertising Group, we want to ensure YOUR success by giving you the very latest and up to date information so as a TEAM, we can make the best business decisions with your Marketing and Advertising dollars! And remember, with us - YOUR success is already in the B.A.G.!

    Adapted and Researched by Rick Stafford - Research Director and “bag boy.”
     

WordPress 3.8 Update

by Justin @ SearchBar Marketing

WordPress 3.8 Update, named “Parker” in honor of Charlie Parker, bebop innovator, is available for download or update in your WordPress dashboard. WordPress.org hopes you’ll think this is the most beautiful update yet. In our opinion, it is pretty slick. You can read more about...

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Welcome to The Squad, Matt!

by squadmarketing @ The Marketing Squad

If you haven’t noticed, The Squad has grown a lot this summer. We’ve already introduced you to Glenn and Michalah, and today we want to introduce you to Matt, our newest Squad member and Web Developer. Matt hails from the dark, cold lands that are Upstate New York. He moved to Kentucky for college and […]

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Fall in Love with Promotional Products

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)… [Read More]

The post Fall in Love with Promotional Products appeared first on Allegra Design Print Mail - Lexington, KY.

Social Media Marketing for Multiple Generations

by brownie @ Crosby Interactive

3 Tips for Better Facebook Engagement

by kristylowery @ Digital Tulip

Most businesses are realizing the benefit of interaction with social media these days. However, many don’t know how to utilize the engagement of their audience to it’s fullest capability. We’re going to give you 3 tips to help you increase your activity/engagement on Facebook but they could be used for other social media outlets as well. #1 One of the simplest and most effective ways to kick start a dialogue with your audience is to ask them a question. Basically, you’re inviting a response. If fans can relate to the question and you find a way to spark people’s interests…

Content is King? Learn Why and How to Manage It.

by Bill Dotson @ WebMedley

We've all heard the phrase "content is king". What does it really mean?

The video below will explain the following: 1) Why content marketing matters, 2) How it increases your branding 3) How it makes you more likely to be trusted while generating leads and nurturing relationships, and 4) How you can manage the content generation process.

You can use our Content Marketing Plan Template to organize your content marketing, too.

The post Content is King? Learn Why and How to Manage It. appeared first on WebMedley.

BT Web Group - Online Marketing - Lexington, KY

BT Web Group - Online Marketing - Lexington, KY


BT Web Group

Your Marketing and Online Web Presence has never been more important than it is today, and we’re here to help you every step of the way. BT Web Group is a Lexington, Kentucky marketing and web design company that specializes in helping you improve your online marketing presence so you can rank higher in the search engines and get more customers.

Social Media & Content Marketing Tips for Realtors

by NicoleMueller @ Startup Production

I was recently invited to speak to a group of local realtors about how they can use Social Media to promote their business.  The basics of social media remain the same regardless of the industry but since the real estate market has a unique audience, there are some specific tips to promote their brand, increase

Help Wanted: Social Media Intern (Closed)

by Emily Ho @ Authentically Social

The time has come for me to bring on some help! I’m currently looking for a part-time social media intern. In full transparency, at this point it is looking like it will probably be about 10 hours per week, and could expand to 15 per week depending on project load. I really want this to […]

Paid Social Media Analyst

by @ Onward Search Job Feed

Ref: 42015

Want to Grow Your Business? Focus on What Matters.

by Krista Neher @ Krista Neher – Social Media Keynote Speaker

New by Krista Neher

I read something yesterday (I’m tired today from 12+ hours of international travel so I can’t tell you where I read it or even who said it) that resonated with me about driving focus in your business. Make a list of 20 things that you could do to grow your business. Then cross off everything […]

The post Want to Grow Your Business? Focus on What Matters. appeared first on Krista Neher - Social Media Keynote Speaker by Krista Neher - Social Media Keynote Speaker - Leading Authority, Speaker and Author on Social Media and Internet Marketing

Small Business Trade Show Exhibiting Tips

by Nimlok Kentucky @ Nimlok Kentucky

For small businesses, exhibiting at a trade show is not cheap. You may also question the value of trade shows in this age of increasing digital marketing. However, entrepreneurs and businesses of all sizes definitely continue to have much to gain by exhibiting. As a recent Entrepreneur magazine article proclaimed, you can “turn trade shows into the star marketing tool that ... Read More

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New Image Spot for Rocky Top Chrysler Jeep Dodge

by @ Fayette Heating and Air News / Blog



Premiere of the new Rocky Top Chrysler Jeep Dodge Ram image spot for their "Advantage" campaign. Rocky Topis in Kodak/Sevierville, TN - just outside of Knoxville.

Pinterest for Business: Monitoring

by Emily Ho @ Authentically Social

Eons ago, I wrote on this blog that I’d have a Pinterest for Business series. The problem with being a social media strategist and community manager: you end up writing and working all day on client work, so the things here get put to the back burner. I’m incredibly lucky to have a wonderful arsenal […]

Boost Your Foot Traffic with Pokémon Go

by Dawn Wigginton @ dRAE Media & Marketing

Pokémon Go, the latest augmented reality game from Nintendo, has turned out to be an international sensation. Learn how to use it to your advantage and increase sales.

The post Boost Your Foot Traffic with Pokémon Go appeared first on dRAE Media & Marketing.

Google MyBusiness – Bulk Management Panel Discussion

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I was honored to be part of a LocalU Hangout with some of the web’s leaders in local SEO:  Andrew Shotland & Dan Leibson of LocalSEOGuide, Alexis Gui of Sim Partners, Tim Grant of Gamma Partners, Rory Scherer ofDAC Group, and Mike Blumenthal. This recording (and transcript) includes a lot of tips related to guidelines, obstacles […]

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The Mass Media is dead. It committed suicide. Google just handed it the gun.

by Dustin @ Social Media – Green Thumb Marketing

That is a quote from Jeff Jarvis in his book. "What would Google do?" That quote made me put the book down and stare at the wall in awe…. The days of mass media are dying…fast. Big brands can’t get away with marketing on a mass scale. Why? Because niches are king! Yes. Niches. Who […]

5 Big Questions to Ask When Planning Your First Trade Show

by Nimlok Kentucky @ Nimlok Kentucky

1. How are your efforts at this particular trade show going to advance your marketing goals? Our last blog post was about how to set goals for your first trade show. The one before that was about picking the right trade show for your first exhibit. It’s time to bring these together. You need to be crystal clear about how ... Read More

The post 5 Big Questions to Ask When Planning Your First Trade Show appeared first on Nimlok Kentucky.

Marketing Director

by @ Onward Search Job Feed

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Zipie at the ADDY Awards: 2017 Edition

by Zack Massey @ ZIPIE Advertising

Another ADDY Awards is in the books! This annual event is always a major part of our calendar, allowing us to reflect on the past year’s work while getting inspired by the work of the rest of Lexington’s creative community....

The post Zipie at the ADDY Awards: 2017 Edition appeared first on ZIPIE Advertising.

Streaming Video: It’s Time to Get Serious

by Liz Fenner @ Right Place Media

It’s time to get serious about streaming video. With TV streaming services gaining momentum, cross-training between traditional TV buyers and digital buyers has become more important than ever. As an agency, we have long felt the most effective media plans have a strategic mix of traditional and digital media buys. But with OTT breaking the […]

The post Streaming Video: It’s Time to Get Serious appeared first on Right Place Media.

Yes, Blogging is Necessary. 3 Tips to Help You Get Started.

by Ali Kelly @ EssentiallyAli, Social Media Consulting

Did you know? 58% of the marketers surveyed in the 2014 Social Media Marketing Industry Report by Social Media Examiner agreed that original written content is the most important form of content in social media. In fact, 68% of respondents said they would be increasing their blog use in the coming year.  Blogging is more important […]

The post Yes, Blogging is Necessary. 3 Tips to Help You Get Started. appeared first on EssentiallyAli, Social Media Consulting.

Why Social Media Marketing is Essential in 2017

by Chris May @ May Marketing, LLC

Have you tried to promote your brand on social media? If you haven’t, you’re lagging behind. Social media has changed the way that businesses sell their products and services and how consumers buy them. In 2017, that trend isn’t going to slow down. Whether you’re...

The post Why Social Media Marketing is Essential in 2017 appeared first on May Marketing, LLC.

All Star Tint & Graphics – Huge WIN with ChartLocal!

by Chris Carlton @ ChartLocal

Mike Petty contacted ChartLocal Digital Agency to incorporate digital advertising into his marketing mix.  Realizing that his customers were more connected than ever before, and spending more time on Facebook than with any other ... Read More »

The post All Star Tint & Graphics – Huge WIN with ChartLocal! appeared first on ChartLocal.

New Ranking Factors Report Released

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Some highlights from the report (no surprises really) SERP listings #1-3 Click-Through Rate is 36 percent on average. The correlation for links remains high, but links’ importance may be dropping. All of the top 100 domains have a mobile friendly versions.  Lower ranked pages have mobile friendly version around 78% HTTPS/SSL is present for just under 50% […]

The post New Ranking Factors Report Released appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Five Little Reasons–And One Big One–To Hire an Ad Agency Part 1

by @ Fayette Heating and Air News / Blog


1. You value outside opinions and professional expertise.  The people who work in ad agencies are professionals - like lawyers and plumbers and accountants. I’ve dabbled in all three of those areas enough to know that dealing with them is best left to professionals. I’ve also learned that sometimes I’m too close to a situation and I need outside advisors to help me sort out a plan of action. Those are good reasons to hire an ad agency. It’s shocking how often we reveal strategic advantages and pitfalls our clients never anticipated - just because we have an outsider’s perspective. And because we’re professionals. You do what you do because you’re good at it. We’re good at advertising. 

2. You have ongoing advertising/marketing needs that require professional attention.  If you need a product flyer or a radio spot, you may not need an ad agency. If you need a coordinated campaign that includes several media, or you need a big collateral system, or ongoing content for your blog, or videos and programs and speeches for your big event, or - well, you get it. Ad agencies are great for planning, coordinating, and executing complicated marketing communications programs and helping you get the most for the money you spend. 

3. You can’t afford to have top-level advertising talent on staff.  We employ the talents of expert writers, designers, art directors, creative directors, web developers, business and marketing strategists, media planners, project managers, and account executives - not to mention photographers, videographers, directors, audio engineers, models and actors, printers, etc. All of these people have professional and technical expertise used in the creation of advertising. 

You probably don’t want all these people on staff (neither do we). If you’re a big company, you can probably afford to have some of them on the payroll, and you may be able to keep them busy enough to justify their salaries. And if you’re lucky, you can snag a great writer or a fabulous designer with the promise of a steady paycheck in a stable environment. We know lots of great creative people who work on the client side. 

But most top ad people don’t want to work for in-house departments. Most want to work for ad agencies, where they can use their talents to work on a variety of challenging assignments for different clients in different industries. They’re motivated less by job security and more by the prospect of doing daring work. 

By: Ken Honeywell 

(Part 2 coming soon)

 

Using Social Media to Drive Blog Traffic

by Emily Ho @ Authentically Social

At the end of September, I had the opportunity to speak at FitBloggin, a conference for fitness bloggers, about using social media to drive blog traffic.  As a fitness blogger and a social media company owner, this was an awesome opportunity to present something I’m really excited about. Session Overview: So many of us love […]

Social Media- Is It A Waste of Time?

by holly @ BT Web Group

Social Media is something we’re all very aware of. We use it in our personal lives and we use it in our business lives. But do you know how to EFFECTIVELY use it for your business? When considering a social media campaign here are five things you should consider. 1....

The post Social Media- Is It A Waste of Time? appeared first on BT Web Group.

Drone Footage Offers a Unique Way to Market Your Business

by Scott Lowery @ Digital Tulip

Aerial drone video footage has become an awesome tool for advertising and marketing! Drone video footage not only allows you to tell your company’s story better, but you can literally take your potential customers on a ride.  The bird’s eye view allows for a unique, often majestic perspective not available with normal video footage. At Digital Tulip, we’ve embraced this new technology and added it to our services. Below is a short clip we recently shot for Six Winter’s Farm in Lexington, KY.  Six Winter’s wanted to advertise available stable space for top quality performance horses.  As you can imagine,…

How to Post Native Twitter Images Through Hootsuite

by Ali Kelly @ EssentiallyAli, Social Media Consulting

I commonly see people complain about posting images to Twitter through Hootsuite because it does not post the actual image as a native Twitter image, but rather an ow.ly link. It’s definitely an issue that would be annoying and even infuriating if that was the only option Hootsuite gave us. I know people who have even […]

The post How to Post Native Twitter Images Through Hootsuite appeared first on EssentiallyAli, Social Media Consulting.

Social Media Community Manager

by @ Onward Search Job Feed

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Content Marketing Manager

by @ Onward Search Job Feed

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Wow - Is it Thanksgiving Already!

by @ Fayette Heating and Air News / Blog


Really can't believe it's Thanksgiving already! Where has 2013 gone?  We have so many things to be thankful for....  We're going to list a few here... Wonderful Clients Great media partners and vendors Everyone in our "creative" network All the opportunities we have had to meet new people Our new bag baby Sydney Hall Adding Karlie to our team

​And last, but not least... Good Wine!

Company Social Media Profile: The Open Fire Hydrant

by Emily Ho @ Authentically Social

You know the scene: You meet someone at a networking event and you genuinely want to know more about them. After 1 question that is a nicely-phrased “who are you and what do you do,” you quickly realize you’ve made the biggest mistake: you opened up the social fire hydrant. Out comes a steady stream […]

Search Marketing Analyst

by @ Onward Search Job Feed

Ref: 41992

Five Little Reasons - And One Big One - To Hire an Ad Agency Part 2

by @ Fayette Heating and Air News / Blog


4. You don’t want to spend all your time wrangling freelancers.  I’m the last person in the world to bag on freelancers. I used to be one. I’d encourage anyone who wants the freedom of a freelance career to give it a go. It’s not for everyone but, for a great decade, it sure was for me. 

It’s also likely that you can get really good freelance marketing help for less than you’d pay an ad agency for the same work. Freelancers have lower overhead. 

But hiring and coordinating freelancers can be a hassle. With an ad agency, you ideally have a single point of contact - an account executive - you can lean on to coordinate getting all your work done. Having a great account executive you can rely on to oversee your advertising business can save you countless hours you’d otherwise spend bringing together the right team for each part of the job and keeping your projects moving. Ask anyone who’s ever had one: a great AE is worth his or her weight in the paperwork you don’t have to do to coordinate your advertising efforts. 

5. You want to do the best advertising you possibly can.  If you think any advertising is good advertising, you may not need an agency. If you want to shake up your market and rocket your company to power, influence, and wealth - and you’re committed to expending the brainpower, time, and money to do the advertising it takes to help you get there - you probably need an ad agency. 

All of which brings me back to my first thought: The reason you hire an ad agency is that we’re professionals. We’re really good at this stuff. When you invest the time and money in great advertising, it works. 

You want your advertising to work? Hire a great ad agency and trust them. That works. 

What I learned from my Toddler about Sleeping #PrioritizeSleep

by admin @ Krista Neher – Social Media Keynote Speaker

New by admin

I have a 1.5 year old (and a 3 month old). If any of you have had a young child you probably immediately know how to spot the signs that they are tired: crankiness, poor balance (constant tripping) and a general lack of ability to function. In a child it is easy to immediately spot […]

The post What I learned from my Toddler about Sleeping #PrioritizeSleep appeared first on Krista Neher - Social Media Keynote Speaker by Krista Neher - Social Media Keynote Speaker - Leading Authority, Speaker and Author on Social Media and Internet Marketing

Welcome to 2015!

by @ Fayette Heating and Air News / Blog


2015...

Wow it makes a personal milestone for me... 30 years in the advertising and marketing business!  Yes, go ahead with the OLD jokes!  A lot has changed in the last 30 years, and I continue to work hard at keeping "ahead of the curve" on the latest trends. I'd like to thank everyone who has helped me get to this milestone in my career - all the clients, employers, mentors, managers, co-workers, employees, interns and family who have been with me along the way. I've learned so much from all of you. Looking forward to being here for MANY more! 

  "I'm still Learning"  -Michelangelo at 87

HAPPY NEW YEAR to everyone!

​Susie

Kentucky Professional Video Production News 2013 Archive

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Kentucky Professional Video Production News 2013 Archive. Fall 2013 WATCH: COS NYT Best Selling Author Christine Feehan’s New Web Series produced by PMG. WATCH: Parkway Baptist Church’s …

The post Kentucky Professional Video Production News 2013 Archive appeared first on Lexington, Kentucky Video Production Services.

Marketing Communications Specialist

by @ Onward Search Job Feed

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2012 WordCamp Louisville

by creativebill @ RiceDesign

WordCamp Louisville kicked off this morning. This is my third year attending, and second year speaking. My talk today was an introduction to frameworks and child themes. Slides from my talk  WordPress Frameworks and Child Themes are available on SlideShare.net. Jason Falls kicked off WordCamp Louisville this year with a great talk on social media and […]

Benefits of Using a Business Coach for Entrepreneurs

by NicoleMueller @ Startup Production

Why do entrepreneurs need coaching? With the constant influx of decision-making and responsibilities entrepreneurs (and business owners) manage everyday, we are bound to feel overwhelmed. In addition to our daily workload of service or product production, we are inundated with dealings with customers, staff and vendors via phone calls, emails, meetings, online and social media communication.  It’s needless

How BIG is the Internet?

by Bill Rice @ Right Place Media

The internet has become an essential part of our day-to-day lives. From sharing family pictures on social media, connecting with our kids using text messaging to attending trainings via webinars. We use the internet on our desktop computers, tablets and mobile devices. Don’t know how to fix something… Google it. Better yet, YouTube it. Someone […]

The post How BIG is the Internet? appeared first on Right Place Media.

The Marketing Squad

The Marketing Squad


The Marketing Squad

Marketing agency specializing in digital marketing strategies with a focus on inbound lead generation.

Internet Marketing 101

by NicoleMueller @ Startup Production

Recently I was invited to do a Internet Marketing presentation for a local business networking group, but only had twenty minutes to present. Is it possible to give an overview of recommended elements of creating a successful web presence in such a short time?  I decided to pick the most essential ingredients, quickly highlight how

Have Online Marketing Questions?

by Bill Dotson @ WebMedley

We receive a lot of questions about online marketing. The questions range from “How do I rank better in search engines?” to “How do I add [...]

The post Have Online Marketing Questions? appeared first on WebMedley.

Create Great First Impressions with Your Trade Show Attire

by Nimlok Kentucky @ Nimlok Kentucky

At trade shows and business conferences your trade show booth and your promotional materials aren’t the only things representing your company. You are a human representation of the brand. You know that you have only seconds to make a first impression, so of course your trade show attire and appearance really matter. The Magic of First Impressions In his Psychology Today article ... Read More

The post Create Great First Impressions with Your Trade Show Attire appeared first on Nimlok Kentucky.

Successful Marketing is about Creativity

by NicoleMueller @ Startup Production

Why your Marketing Strategies need a Reboot These days, traditional marketing channels such as email marketing, mass mailings, TV and radio ads, billboards, newspaper and magazine ads have a decreasing effectiveness as each year passes. Internet marketing not only reaches a larger audience, it’s can be monitored with accurate analytics, and it is much more affordable.

Small Business Marketing in Lexington, KY

Small Business Marketing in Lexington, KY


Vivial

From local online marketing, to local print directories, Vivial helps small businesses in the Lexington area grow, succeed, and serve the community.

Trade Show Exhibiting Like an Olympian

by Nimlok Kentucky @ Nimlok Kentucky

Last summer all eyes were on the Olympic athletes as they competed in Rio de Janeiro. There are many good analogies that trade show exhibitors can take away from the Olympics to help them bring home the gold from their next trade show. We can learn how to start exhibiting like an Olympian! Assess your Health Before competing at the ... Read More

The post Trade Show Exhibiting Like an Olympian appeared first on Nimlok Kentucky.

What Does a Single Negative Review Cost You?

by Dawn Wigginton @ dRAE Media & Marketing

We did some extensive research recently on the effect of a single negative review on an online site like Facebook or Yelp. What will it cost your business?

The post What Does a Single Negative Review Cost You? appeared first on dRAE Media & Marketing.

Content Marketing Manger

by @ Onward Search Job Feed

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Lexington KY Video Production Service News 2012 Archive.

by prospermg @ Lexington, Kentucky Video Production Services

VIDEO NEWS PRESS ARCHIVE Please browse our video news press archive for stories, links and samples of past video projects from around the globe. Lexington KY Video Production Service News 2012 Archive. Fall 2012 ON-LOCATION: US Marines Great American Rivalry Series Freehold, NJ. 11/22 NOW AIRING: kNOwMORE Episode 5 (Nonprofits & …

The post Lexington KY Video Production Service News 2012 Archive. appeared first on Lexington, Kentucky Video Production Services.

Site Launch: Lexington Graphics

by creativebill @ RiceDesign

Lexington Graphics is more than just a printing company – they offer a comprehensive range of graphic communication solutions to effectively communicate your message in order to help promote and sell your companies products and services. Visit Lexington Graphics Website

Two Reasons You Should be Using Landing Page Marketing

by Dawn Wigginton @ dRAE Media & Marketing

You may have heard of the concept of using a landing page to help reach your business's audience more effectively. Here are two reasons why that can happen.

The post Two Reasons You Should be Using Landing Page Marketing appeared first on dRAE Media & Marketing.

Social Media Day Lexington, KY – Press Release

by admin @ EssentiallyAli, Social Media Consulting

For Immediate Release:   SOCIAL MEDIA DAY COMES TO LEXINGTON Social Networking Event, June 30, 2013 at the new Jefferson Davis Inn   Every year on June 30, social media experts, enthusiasts, and curious minds come together for a rare occurrence: meeting in real life. Sunday is Mashable.com’s Social Media Day, a time when local […]

The post Social Media Day Lexington, KY – Press Release appeared first on EssentiallyAli, Social Media Consulting.

Out and About in Lexington

by Katie McDaniel @ Wiser Strategies

The past couple of months at Wiser Strategies we have been very busy with video work, creating new collateral materials, enhancing digital marketing, as well as assisting with event planning for our clients. Although we have been busy with client work, we still make it...

The post Out and About in Lexington appeared first on Wiser Strategies.

Freelance Social Media Community Manager (Part-Time)

by @ Onward Search Job Feed

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Countdown to Your First Trade Show

by Nimlok Kentucky @ Nimlok Kentucky

1 Year or More before the Trade Show Set Goals: See our recent blog post, Goal Setting for Your First Trade Show. Do Research: Select the trade show that will best meet your goals: See our recent blog post, Picking the Right First Trade Show Coordinate your efforts closely with your marketing/advertising department/person, and all others involved such as your ... Read More

The post Countdown to Your First Trade Show appeared first on Nimlok Kentucky.

Timthumb Vulnerability Scanner

by Justin @ SearchBar Marketing

The Timthumb Vulnerability Scanner WordPress security plugin can help you tell if you have security risks on your WordPress Installation.  As mentioned on WordPress.org, the recent Timthumb.php vulnerability has left scores of unsuspecting bloggers hacked. For our sites we make sure we run a test...

The post Timthumb Vulnerability Scanner appeared first on SearchBar Marketing.

Welcome to The Squad Michalah!

by squadmarketing @ The Marketing Squad

In just a few short weeks, The Squad has experienced a lot of growth. We’ve brought three new members to our team, and already we are seeing great things as our team expands! Over the next couple weeks we’ll introduce you to our new team members, Michalah Hopper, Glenn Herrera, and Matt Bitley. Michalah joins […]

The post Welcome to The Squad Michalah! appeared first on The Marketing Squad.

Supervisor Paid Search and Social

by @ Onward Search Job Feed

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Pardon the Dust

by Emily Ho @ Authentically Social

Welcome to Authentically Social, a social media marketing consultancy connecting brands with fans. This is the brainchild of Emily Sandford, a long-time client-side marketer and MBA with a massive obsession for all things social. We are busy putting lots of information up on this site, so sit back, explore around, and let us know what […]

MailChimp List Subscribe Form WordPress Plugin Update

by Justin @ SearchBar Marketing

If you have the WordPress Plugin MailChimp List Subscribe Form, you may want to make sure to reconnect your widget settings after you update the plugin. When making this update for our clients, we found in all instances we had to go to the MailChimp...

The post MailChimp List Subscribe Form WordPress Plugin Update appeared first on SearchBar Marketing.

Advice You've Probably Never Heard - Breakout Social Media Marketing

Advice You've Probably Never Heard - Breakout Social Media Marketing


Scott Clark - SEO, SEM, ORM and Content Marketing

Break Out Social Media Marketing - Straightforward and relevant answers for business during an interview with the Lexington Herald Leader

Social Media Guide For Small Businesses

by Katie McDaniel @ Wiser Strategies

One of the biggest concerns we hear from small businesses about social media is that they want to be on every platform and reach everyone. Although social media allows you to reach large audiences, as a small business owner it is important to follow our...

The post Social Media Guide For Small Businesses appeared first on Wiser Strategies.

NAWBO Lexington Social Media Presentation

by Emily Ho @ Authentically Social

Last week, I was honored to speak at a NAWBO Lexington luncheon about using social media for business. The members asked great questions and I was happy to get to meet some of them. I plan on getting more involved in organizations such as these as it’s a great way to stay connected with what’s […]

Do you have what it takes to be a Squad copywriter and storyteller?

by squadmarketing @ The Marketing Squad

The Marketing Squad is looking for a talented copywriter who loves to tell a story to grow a business. This teammate will eat, drink, and sleep the written word – a true wordsmith and storyteller with a knack for taking an angle and making a story. You can’t be scared of the following: Talking to […]

The post Do you have what it takes to be a Squad copywriter and storyteller? appeared first on The Marketing Squad.

Content Marketing Specialist

by @ Onward Search Job Feed

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Poor Site Search Can Shred UX (and Your Bottom Line)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

From the “Millions of dollars down the toilet” department:  I Came across some statistics today related to ecommerce and shopping habits, specifically related to user experience in ecommerce search situations.   Behold: 16% of ecommerce websites do not support searching by product name or model number , despite those details appearing on the product page. An […]

The post Poor Site Search Can Shred UX (and Your Bottom Line) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

WordPress 3.8.3 Update

by Justin @ SearchBar Marketing

WordPress 3.8.3 is now available to fix a small but unfortunate bug in the WordPress 3.8.2 security release. You can read more about the WordPress 3.8.3 Update release here. With all our sites running the latest version and this being a small security update, all...

The post WordPress 3.8.3 Update appeared first on SearchBar Marketing.

Why SEO Is Important For your Business?

by holly @ BT Web Group

As a small business owner, you have a lot to worry about: marketing, service, staffing, accounting, and daily tasks. Mixed in there with your responsibilities is your website. Within that category is something that is important enough to warrant special attention: SEO. SEO – Search Engine Optimization – is a...

The post Why SEO Is Important For your Business? appeared first on BT Web Group.

Thoughts on the Dangerous SEO Work-Around (DWO)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I love being an in-demand SEO consultant a great deal – but the advice I bring is often unwelcome, even if it is correct. Those impacted by the work required to execute solutions are rarely those will benefit from the improvements directly. It’s just more work for existing, overworked employees. In light of their situation, […]

The post Thoughts on the Dangerous SEO Work-Around (DWO) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Three Horrifying, Terrifying Trade Show Mistakes

by Nimlok Kentucky @ Nimlok Kentucky

Experienced trade show exhibiters have heard about or have themselves suffered through all kinds of horror stories. Fears about everything from lost-in-transit custom trade show displays to forgetting a crucial piece of equipment back at the office can be enough to keep even the most seasoned event marketer up at night. Today we highlight three frightful follies that trade show exhibiters can ... Read More

The post Three Horrifying, Terrifying Trade Show Mistakes appeared first on Nimlok Kentucky.

Pins for Pageviews

by Emily Ho @ Authentically Social

I am a massive lover of Pinterest. Not only can I get lost for hours in finding pretty things, but it is a great tool for driving website traffic. Of course like all social tools, Pinterest must be used with care as to avoid looking like a spammer. Engage, connect, and share more than just […]

Digital Paid Media Manager

by @ Onward Search Job Feed

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Using Segmentation to Make Your CRM Work for You

by holly @ BT Web Group

Did you know that on average only about 12% of marketing emails sent from your CRM (customer relationship management system) are opened? That means that if you have an email list of 1000 people, only about 120 of them are actually even opening your email to read your message. From...

The post Using Segmentation to Make Your CRM Work for You appeared first on BT Web Group.

Pick of the Week – Friday, October 6th

by Amanda Laborio @ Right Place Media

Marketing, advertising included, relies on frequent evaluation and optimization of tactics. In the post below from Forbes, see how to get started with utilizing analytics to create a baseline for your campaigns and determine effectiveness in the future. Here at RPM, we enjoy working with our clients to set clear objectives, optimize campaigns, and utilize […]

The post Pick of the Week – Friday, October 6th appeared first on Right Place Media.

Social Outreach Strategies - What Makes Them Effective?

by @ Fayette Heating and Air News / Blog


By: Lindsay Kolowich 

As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates - which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience. 

But what constitutes the “right” social networks, the “right” times to post, and the “right” key influencers? How do you know what’s best for the niche you operate in?

To help you hone in on where you should be focusing your social media outreach efforts for your particular industry, the folks at Fractl and BuzzStream analyzed six months of content from 220 websites in 11 verticals - everything from business and technology to education, food, travel and more. 

We’ve taken some key excerpts from their findings and arranged them by vertical. Scroll through to find out things like which social network sees the most shares, when the best times to publish are, which words were included in the most shared content, and more for each of the 11 industries. 

 

What Social Media Platform is Right for Your Company? #3 Instagram

by Dawn Wigginton @ dRAE Media & Marketing

With all the different avenues for your social media marketing dollars, and the limited budget you have allocated to marketing in general, it becomes difficult to decide what platforms to pursue. That is why we wanted to highlight the benefits and challenges that you might face on three of the most popular social media platforms. Today we are […]

The post What Social Media Platform is Right for Your Company? #3 Instagram appeared first on dRAE Media & Marketing.

Interview on HerKentucky

by Emily Ho @ Authentically Social

I’m a regular contributor to HerKentucky, a blog about the awesome things Kentucky has to offer. In the latest HerKentucky Business post, I answered questions regarding the start of Authentically Social, and give some advice. 1. Are you a native Kentuckian? Why have a Kentucky business? I am not a native Kentuckian, but moved here […]

3 Questions to Prepare for Your Next Trade Show

by Nimlok Kentucky @ Nimlok Kentucky

So much of trade show preparation focuses on the exhibit and how it reflects your company and its products. Of course the exhibit is an absolutely essential component. But it’s just as crucial to prepare yourself as it is to prepare your exhibit to make your trade show experience a success. You are the face of your company. You are the ... Read More

The post 3 Questions to Prepare for Your Next Trade Show appeared first on Nimlok Kentucky.

Digital Marketing Manager

by @ Onward Search Job Feed

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Social Media Manager

by @ Onward Search Job Feed

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4 Tips for Creating Engaging B2B Content

by Tiffany Moss @ Allegra Design Print Mail – Lexington, KY

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share… [Read More]

The post 4 Tips for Creating Engaging B2B Content appeared first on Allegra Design Print Mail - Lexington, KY.

Authentically Social in Business Lexington

by Emily Ho @ Authentically Social

The past 10 months have flown by, so it’s crazy to think of all the great change that has happened in that time period! I’m really thankful to have been spotlighted in Business Lexington. Kathie Stamps elegantly summarized my account of how Authentically Social started, and what I really strive to do with customers. “As a social […]

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