Get In On The Baby Boom

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue May 20 13:12:42 PDT 2014

The Secrets of Marketing to Seniors As the Baby Boomer generation grows older, the senior age group has become the largest in the US in terms of size and percent of the population. With that share of the market comes great buying power. In fact, today 77% of the country’s wealth is controlled by senior citizens. They’re living longer and becoming more active. That’s why, now more than ever, understanding how and why they buy is critical to any company hoping to maximize their marketing efforts. Build Trust—and a Relationship Seniors like to know what they’re spending their money on. They devote more time researching and planning their purchases than other age groups. That means earning their trust is critical. How do you that? Great customer service is one way. Seminars, workshops and other sponsored events are another. Give them the opportunity to spend time with your brand and get comfortable with it. If they like what they see, they’re more likely to become loyal customers. Referrals Can Make the Difference When compared to other demographics, seniors are more likely to respond to word of mouth and referrals. They put a high value on personal recommendations from people they know. […]

The post Get In On The Baby Boom appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Quantum Celebrates Two Decades in Advertising

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Wed Feb 19 12:48:23 PST 2014

Yep, you read that right. 2014 marks our platinum anniversary, can you believe it? And it all began with a dream and a sub-subleased space on the fourteenth floor of the Citizen’s Plaza building… In 1994, Jim Miller, Patty Marguet and Linda Schuster left their jobs at prominent Louisville agencies to start their own company. Their vision was to create a different kind of advertising firm, focused on respect for clients, integrity of work, and quality of life for its employees. Originally the three owners made up the entire creative and account services staff. Oh, and there was Sydney, the Australian cattle dog. She helped tear up the delivery boxes for trash day. Over the next few years Quantum’s client list and staff continued to grow until a new workspace was in order. So in 1997 they moved to the office that many of our clients will remember fondly, on West Main Street, right next to the Slugger Museum and above Kentucky Mirror & Plate Glass Company. But after 12 years of downtown parking hassles and the occasional raccoon infestation (ask us about that one some time!), the Q moved to Story Avenue, where we currently reside. And all these twenty […]

The post Quantum Celebrates Two Decades
in Advertising appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Why your current SEO approach isn’t enough.

by Owner @ Google Maps Marketing – Expert Local SEO Company

Wed Feb 10 23:37:02 PST 2016

Customers are more empowered than ever before.

Technology and connectivity have completely changed our lives, especially in terms of how and where we spend our money.

This has also led to a power-shift, where people have almost total control of what they see and experience online. This is in turn “causing havoc” for businesses and forcing them to evolve quickly.

It also doesn’t help that the online experience is full of noise; many sites are just a wall of ads, messages and assorted brand clutter. Users now have multimedia and multi-device habits and therefore have multiple means of escape.

All of this has led to search evolving into ‘discovery marketing’. In fact marketers are now shifting money away from paid search into content marketing and other means of being discovered organically.

Challenges

There are major challenges to organic search.

25% of US online adults find new websites and info through Facebook now.

Google is taking over its own … Continue reading →

Let's Start a Law Firm, Episode 4: Finding and Choosing Clients

by Admin @ Let's Start a Law Firm - Ben Carter Law

Thu Sep 19 18:03:54 PDT 2013

After descending into some self-indulgent office supply nerdery in the last episode, Ben and Annie get back to the bu$ine$$ of starting a law firm. The foundation of every firm is the clients it serves. So, Annie and Ben attempt to answer some important questions that every start-up attorney must answer: How do I find potential clients? How do I help potential clients find me? Once we've found each other, how do I know whether to take a case? Under what conditions will I take the case? How do I get paid? Topics include: attorney advertising, "networking", social media, attorney websites (and attorney non-websites), fee arrangements, invoicing, and retainer agreements. 

How to Find Clients

Annie is reading Get Clients Now, a 28-day program by CJ Hayden

Ben and Annie recommend a number of different ways of "networking" and being known in the legal and non-legal communities. Ben has done some presentations about foreclosure for the Kentucky Bar Association with support from the Network Center for Community Change in Louisville, Kentucky.  

Joining and contributing your time and talent to relevant organizations is a good idea. Ben is a member of the National Association of Consumer Advocates (NACA), the Kentucky Justice Association and remains engaged with Legal Aid Society (his former employer (not the one that fired him)) and other public interest attorneys in Kentucky. Annie is a member of both the Kentucky Association of Criminal Defense Lawyers and the National Association of Criminal Defense Lawyers. 

Unmentioned in the podcast itself but worth mentioning here is that before you go about finding clients, you might want to think about what kind of clients you want, what kind of work you want to do, and under what conditions you are willing to do that work. For help with these questions, Ben recommends without reservation, Back to Work by Merlin Mann and Dan Benjamin. You might start with Episode #5: Chigger Bites on the Bus Driver.

Follow Up (FU) 

Chase Bank has a Health Savings Account. Solo or small firm practitioners with high-deductible health plans should look into this (or other Health Savings Accounts) as an option to set-aside pre-tax dollars for health-related expenses. The National Association of the Self-Employed (NASE) is a good resource for this kind of thing. 

Turns out: there's a whole podcast about pens and paper on the mighty 5by5 podcast network. It's called The Pen Addict. Don't miss the most recent episode with Bryan Bedell of Field Notes and a related interview with Jim Coudal, founder of Field Notes.

 

Show credits

Many thanks to Cast Iron Filter for letting us use "Tamarack" from their live album, "Live from the Highway", as our bumper music. CIF's music is available on iTunes and it is simply the best. If your travels take you down a two-lane highway, do not leave home without CIF.  

Photo credit for the "start button" image in our cover art goes to Mijn. Thanks for taking a cool picture and sharing it on Flickr.

Connect

Annie has a website and accounts on Facebook and Twitter. 

So does Ben: website, Facebook, Twitter.

 Subscribe to the podcast feed in iTunes to get future episodes automatically. If you like the show, please rate the show in iTunes or leave a review. There's really nothing better you can do than rate and/or review the show on iTunes to help new people find this podcast. Of course, tweets and links on Facebook don't hurt, either. 
 

Questions, Comments, and Trollish Criticisms *

Questions, Comments, and Trollish Criticisms

First Name Last Name

Can we read your question/comment on the air? * Yes, and you can use my name. Yes, but leave me out of it. No. This is for your eyes only. Email Address * Do you want future emails from Ben Carter Law? * Sure, sounds interesting. No, thanks. Email is a scourge. Subject * Message * Thank you!

Element After 502 Podcast Ep04 – Advertising 101

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Fri Sep 29 08:15:42 PDT 2017

In this episode we’re talking with the main 502 Hero Bill Reynolds about advertising 101. We take our discussion from SEO to imagery chosen to represent your brand. And we also talk about content and tone with a new word that Bill makes up. If you can spell it, it’s a word is what we … Continue reading "Element After 502 Podcast Ep04 – Advertising 101"

Web Design Louisville | Digital Marketing Agency | Element 502 | Element After 502 Podcast Ep04 – Advertising 101

Punch Up Your Copy (and Search Ranking) with SEO Keywords

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue Dec 17 07:03:06 PST 2013

By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about programming. In fact, we always recommend seeking the help of an SEO professional to take full advantage of all the benefits of optimization. There is, however, a more accessible way to get the SEO ball rolling—add keywords to your copy. It’s one of the simplest things you can do to help boost your rankings. You don’t need a programmer. You won’t have to learn the complexities of back-end coding. With just a little thought and research, you can make an impact—and here’s how. Keywords Are Your Friends Nearly everyone knows how to use a search engine like Google or Yahoo. You type in a few words that you think best describe what you’re looking for, then you let the search engine do its thing. Search engines find what you’re looking for by seeking out those words on relevant websites. So to stack the odds in your favor, make sure those popular search terms—whatever your audience […]

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SEO Optimization, PPC Performance & More!

by storybook @ Blackstone Media

Fri Oct 13 06:57:21 PDT 2017

From search marketing to SEO optimization to social media, there’s plenty out there keeping digital marketers busy. In order to stay up with the constant changes in standards and practices, a lot of research is required. Of course, that can take many forms, but one of the most prominent ways it happens here at BSM […]

The post SEO Optimization, PPC Performance & More! appeared first on Blackstone Media.

Are You Winning at Local Search? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Feb 19 05:00:43 PST 2016

Before slamming our computers shut and running out of the office and into the weekend, we’ve accumulated a round-up of the latest in digital marketing news over the past couple weeks. Give it a peek below. SEO Small Businesses and Local Search Needs According to a recent survey by local marketing news company Street Fight, 25 percent of small- and medium-sized businesses consider SEO to be the area of marketing where the most help is needed....

The post Are You Winning at Local Search? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

Getting Listed: Using Local Business Citations to Boost Online Visibility

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Mon Jul 25 05:15:01 PDT 2016

Implementing an effective digital marketing strategy to grow your business will likely include several moving parts at once. From website design to strategy, the formula for achieving success in the digital space can seem complicated. That’s why we are going to focus this post on explaining how business citations – a large chunk to the local SEO equation – can benefit your business. What is a Local Business Citation? Generally speaking, a business citation is...

The post Getting Listed: Using Local Business Citations to Boost Online Visibility appeared first on One Thing Marketing Louisville, KY.

Local SEO: 3 steps to get your local business ranked on search engines

by Matt Langan @

Wed Nov 26 17:36:27 PST 2014

Running a business is tough. Really, really tough. But running a business is infinitely more tear-jerkingly difficult and frustrating when your business offers an amazing product or service that people are actively searching for but can’t find. This is happening every single day to businesses with websites that aren’t optimized for local search and social media. Because I don’t like to see people cry, this post will show you several online marketing steps you can use right now to help your website rank higher on popular search engines like Google and Bing. Keyword research for local search First, you have to identify the keywords and keyword phrases you should optimize your website for. …

The post Local SEO: 3 steps to get your local business ranked on search engines appeared first on .

Welcome to The Squad, Matt!

by squadmarketing @ The Marketing Squad

Thu Aug 10 09:47:33 PDT 2017

If you haven’t noticed, The Squad has grown a lot this summer. We’ve already introduced you to Glenn and Michalah, and today we want to introduce you to Matt, our newest Squad member and Web Developer. Matt hails from the dark, cold lands that are Upstate New York. He moved to Kentucky for college and […]

The post Welcome to The Squad, Matt! appeared first on The Marketing Squad.

A Beginner’s Guide to Facebook Advertising

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Mar 03 09:57:11 PST 2014

Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater. To help take advantage of this enormous user base, Facebook developed an advertising platform—called simply Facebook Ads—to help businesses, brands and organizations generate more awareness and better reach their target audiences.   1.  Identify Your Audience Much like Google AdWords or Bing Ads, Facebook allows users to finely target their audience by key demographics (age, gender, interests, location) and optimize campaigns for likes, clicks or interactions. For instance, you can target all individuals 18+ that live in the United States who like arts and music. Or you could identify more specific segments, such as women living in the south end of Chicago, age 30 – 50 who like the show Grey’s Anatomy. How? When a user creates a profile on Facebook they are asked to share demographic information. Additionally, the pages they like and the interests they discuss on the site further factor into the Facebook search algorithm. Using this information Facebook can display ads only to the most relevant audiences—and the more […]

The post A Beginner’s Guide to Facebook Advertising appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Even the Worst Super Bowl Spot Is Better Than None at All

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Thu Feb 12 09:26:53 PST 2015

According to USA Today, the lowest rated Super Bowl spot of the over 60 spots aired was a short fifteen-second ad for a mobile game called Heroes Charge. It probably ranked so low because it was utterly forgettable rather than inherently terrible (like that now infamous Nationwide spot), but apparently even the most forgettable Super Bowl ad can mean big business. The day before the Super Bowl, Heroes Charge was ranked as the 899th most downloaded iPhone app in the country. In the days after the ad aired, it shot up to 252nd on the downloads chart and 21st on the top grossing US apps charts. Those are pretty impressive numbers—and ones that can be almost entirely attributed to that single spot. While of course not everyone can afford a spot in the Super Bowl, the takeaway resonates with companies of all sizes (and budgets) interested in building their brands and driving sales—if you want to succeed, you’ve got to get out there and market yourself! Even if you’re not the biggest and best in the field, anything you can do to get your company’s name out there is almost always better than doing nothing at all.

The post Even the Worst Super Bowl Spot
Is Better Than None at All appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Online Reviews: Why Your Local Business Needs Them (and How to Get More)

by Dan Skaggs @ One Thing Marketing Louisville, KY

Mon Mar 06 05:15:53 PST 2017

Warning! While you are reading this, someone is talking about your business. Someone is sitting down right now to tell their friend, co-worker, or family about their recent purchase, how your product works, or what they think of your service. Of course, this is nothing new. For generations, word of mouth has been one of the most reliable ways to build...

The post Online Reviews: Why Your Local Business Needs Them (and How to Get More) appeared first on One Thing Marketing Louisville, KY.

Let's Start a Law Firm, Episode 7: Getting Help, Part 2

by Admin @ Let's Start a Law Firm - Ben Carter Law

Thu Oct 31 05:34:41 PDT 2013

What do you do when you can't do it all?  

Annie and Ben discuss the various avenues available to small firms and solo practitioners to get the legal work that needs doing done. When do you need to hire an associate? A paralegal? How does co-counseling a case work? When would you want to seek the help of a co-counsel? All this, plus law students, interns, administrative assistants, and contract attorneys.  

Show Notes for Episode 7: Getting Help, Part 2

Kentucky has a rule governing fee-sharing between attorneys and the disclosures that must be provided to the client when attorneys are sharing a fee. Pay special attention to subsection (e). 

One of the benefits of co-counseling a case? Having someone beside you to remind you that a) "nothing is fucked here, dude" and that b) "you are being very undude". (Nevermind that in this analogy the co-counsel, Walter, is the entire cause of the problems that ensue.)  

Can't get enough Lebowski? Probably time to get some sweet bumperstickers.  

Ben talked a lot about his awesome associate. You can follow him (Josh) on Twitter.  

Gerry Spence, come on our show as a guest anytime. Call us.  

Here's the USA Today article about unpaid interns. And, for good measure, Ben's article on generational warfare. 

Show credits

Many thanks to Cast Iron Filter for letting us use "Tamarack" from their live album, "Live from the Highway", as our bumper music. CIF's music is available on iTunes and it is simply the best. If your travels take you down a two-lane highway, do not leave home without CIF.  

Photo credit for the "start button" image in our cover art goes to Mijn. Thanks for taking a cool picture and sharing it on Flickr.

Connect

Annie has a website and accounts on Facebook and Twitter. 

So does Ben: website, Facebook, Twitter.

 Subscribe to the podcast feed in iTunes to get future episodes automatically. If you like the show, please rate the show in iTunes or leave a review . There's really nothing better you can do than rate and/or review the show on iTunes to help new people find this podcast. Of course, tweets and links on Facebook don't hurt, either. 

Name *

Name

First Name Last Name

Email Address * Okay to read your question on the show? * Sure. Sure, but don't use my name. No. For your eyes only. Want occasional emails from Ben Carter Law? * Sure, sounds good. You're kidding, right? Subject * Message * Thank you!

With CMS Comes Great Responsibility

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Dec 09 06:00:55 PST 2013

Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on their web agency or a programmer to make even the smallest changes to their sites, now CMS makes many changes as easy as editing a Microsoft Word document. However, this increased access and control can also bring a few pesky (but easily avoidable) challenges. The most prevalent of these is changing content without thinking about how it might alter the design, layout and look of the site. At the Q, we spend a lot of time making sure your site looks great and functions perfectly before it’s launched. We want all the pieces to fit together. We want the best keywords to be included in the copy in all the right places. However, sometimes with a CMS component what may seem like a simple change can end up being a big one that can alter a site’s look, feel and function. Here are a few guidelines we suggest our clients keep in mind when making revisions and additions on their own: When changing copy, take into account how much copy will fit in the space you’re working […]

The post With CMS Comes Great Responsibility appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Linda Schuster featured on StyleBlueprint

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Feb 16 07:58:39 PST 2015

By Heidi Potter, StyleBlueprint Photo by Adele Reding “Linda Schuster is tiny, but don’t let her stature fool you. Her marketing firm, Quantum Communications (or Q the Agency), services clients such as Brown-Forman, The University of Louisville and YUM! Brands, just to name a few. This woman is connected and committed to Louisville. Running her portfolio and raising a family definitely keep her on her toes, but this self-proclaimed foodie always manages to try the latest local restaurant. Welcome today’s FACES profile, Linda Schuster. What made you decide to go into public relations as a career? I was an accounting major in college and bored to death working in an accounting firm my junior year. So I called my dad and said I was switching majors! I decided to do an internship at an agency in Austin for fun. I loved it and here I am. How long have you owned your own business? 21 years What kind of advice would you have given yourself 20 years ago? I don’t think anyone can tell you what it’s going to be like to own your own business. It’s both rewarding and frightening every day. Mostly rewarding. I guess I would say get […]

The post Linda Schuster featured on StyleBlueprint appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

A client asked, “What five tech trends should I watch for in 2015?” Here’s what I said and how she can profit…

by Matt Langan @

Mon Dec 29 10:28:22 PST 2014

If you could have one superpower, what would it be? Flying? Traveling in time? Something else? When I was ten, it was to dunk. I know what you’re thinking, that power isn’t super. But to a short, chunky white boy who spent hours each day trading basketball cards and dreaming about playing in the NBA, it was. When I was fourteen, it was mind reading. If I could only read my crush’s mind, I could get her to like me, I thought. I still wish I had this superpower at times 😉 Now, it’s predicting the future. Imagine the actions you could take (or avoid) today if you knew what will happen …

The post A client asked, “What five tech trends should I watch for in 2015?” Here’s what I said and how she can profit… appeared first on .

Let's Start a Law Firm, Episode 8: Processing Words

by Admin @ Let's Start a Law Firm - Ben Carter Law

Wed Nov 20 16:14:35 PST 2013

At the very bottom, the law is just words. Hopefully, those words are just words, but at its core, the law is just words. To mix the metaphor, words are the cells that build the organs that compose the systems that allow civil society to function.

Words matter.

In this episode, Annie and Ben discuss the programs they use to turn pixels into words, words into sentences, and sentences into motions and briefs—documents that, they hope, will turn into justice for their clients. Annie is experimenting with Scrivener, Ben is stuck in Microsoft Word, and they both rave about TextExpander. Also: Ben talks a little about typefaces and typography.   

Show notes for Episode 8: Processing Words

The first thing to remember about word processing: the files are in the computer...

Annie has been working with a Mac-only word processing application called Scrivener. If Annie's brief overview piques your curiosity, there is a whole Mac Power Users episode about Scrivener and David Sparks writes for MacWorld about why and how he uses Scrivener for his business writing. 

[CORRECTION: A listener wrote in after the show to note that Scrivener is available on Windows as well as Mac OSX. Gotta love listener feedback.] 

Text Expander is what both Ben and Annie use to save (lots of) time. It really is so cool once you get into it. 

Brett Terpstra has made an amazing chart to help you choose from among many of the most popular iOS text editors. Ben recommends Byword for beginners and Editorial for people who want their minds blown. 

Ben mentioned a great Mac Power Users episode about "cooking ideas". This is how David Sparks describes the creative process for many of his best projects. It moves from mindmapping with Mindnode to an outline in OmniOutliner to (sometimes) Scrivener or other text editor.  

The font Ben uses is called Equity and it's designed by Matthew Butterick, who is a lawyer and typeface designer and author of Typography for Lawyers, which is an awesome book. You should totally read the book, but in case you want some of the "best of", Ben wrote a short article summarizing some of the book's most important points. 

Two things that Ben did not mention in the show but wants to link to: Editorially is a web app that allows people to collaborate on writing projects online. It looks really, really cool. Also, if you're writing a lot for the web, consider learning about Markdown. 

Show credits

Many thanks to Cast Iron Filter for letting us use "Tamarack" from their live album, "Live from the Highway", as our bumper music. CIF's music is available on iTunes and it is simply the best. If your travels take you down a two-lane highway, do not leave home without CIF.  

Photo credit for the "start button" image in our cover art goes to Mijn. Thanks for taking a cool picture and sharing it on Flickr.

Connect

Annie has a website and accounts on Facebook and Twitter. 

So does Ben: website, Facebook, Twitter.

 Subscribe to the podcast feed in iTunes to get future episodes automatically. If you like the show, please rate the show in iTunes or leave a review . There's really nothing better you can do than rate and/or review the show on iTunes to help new people find this podcast. Of course, tweets and links on Facebook don't hurt, either. 

Name *

Name

First Name Last Name

Can we share your question or comment with listeners? * Sure. Sure, but leave my name out of it. Nope. Email Address * Do you want emails in the future from Ben Carter Law? * Oh, yeah! Nope. Subject * Message * Thank you!

Chris Nation Named 2015 AAF Hot 10 Award Winner

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Wed Jun 24 10:28:21 PDT 2015

We’re excited to announce that our very own Director of Client Services, Chris Nation, has been selected as one of the 2015 American Advertising Federation of Louisville’s Hot 10. The announcement was made Thursday, June 18 during the AAF’s 2015 Hot 10 Awards Luncheon at The Olmsted. According to AAF Louisville, “The Hot 10 Awards recognize those advertising and marketing professionals under 32 in the Louisville industry that go beyond the 8-5-work day in big and small ways.” Chris commented,  “I am incredibly grateful and honored to be a recipient of this award and look forward to serving and investing in the advertising industry in our community.” We couldn’t be happier that Chris has been recognized for his strong work ethic and positive impact on the Louisville advertising community. We are proud to have him as part of our team and look forward to what the future holds! About AAF-Louisville: American Advertising Federation – Louisville, formerly the Advertising Federation of Louisville (AdFed), with more than 650 members, represents Louisville’s $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other […]

The post Chris Nation Named 2015 AAF Hot 10 Award Winner appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

How to Leverage Social Media for SEO: Link Building

by Owner @ Google Maps Marketing – Expert Local SEO Company

Tue Aug 25 15:45:29 PDT 2015

Exploring the myriad of ways social networks can be utilized in your link-building efforts.

I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear:

Social media helps foster relationships, which in turn helps build links and improves rankings. Social media aids in public relations, as a distribution channel and a means of generating easy online buzz. Social sharing provides a form of social proof, giving greater credibility and trustworthiness to your content. Brands can rank for their social networking profiles and receive greater visibility within the SERP.

While these are all true, let’s focus on how link building on social platforms can help unite a brand’s social media marketing and SEO efforts.

At the most basic level, social networking sites provide an easy way to share and distribute your message. If the content is seen by the … Continue reading →

BONUS: Getting Things Done and the Law

by Admin @ Let's Start a Law Firm - Ben Carter Law

Sat Oct 19 07:09:31 PDT 2013

In this informal bonus material, Ben and Annie discuss a few basic principles in David Allen's book, Getting Things Done, and how they use Omnifocus, Moleskines, Field Notes notebooks, and 3x5 cards to stay sane and practice law. 

They do this not because they're good, but because they're bad.  

Show notes for "Getting Things Done and the Law" 

Getting Started with Getting Things Done 

David Allen's Getting Things Done 

Merlin Mann's 43 Folders website (no longer updated, but still very, very good) .

Other things we talk about: 

Annie wants a better name for the Hipster PDA

David Allen's Incompletion Trigger List for GTD-style mindsweeps

OmniFocus for next actions. OmniOutliner for, erm, outlining.  

Field Notes and Moleskine notebooks. Or "mow-lah-skee-nay" if you're one of THOSE people. Here's the Traveling Salesman edition Annie was admiring and to which Ben referred to as having "pistachio" paper (placing him in the top (or bottom, depending on your perspective) 0.3% of men in America who would ever  use "pistachio" as a color). 

Ben didn't mention it, but Annie asked about email processing, sooo... Merlin Mann's Inbox Zero talk. It's the place for anyone looking for help redefining their relationship to email.  

Ben had a lot of zeros in his number as a kid. NOT SAFE FOR WORK OR KIDS. Everything is amazing and nobody is happy:

 

Show credits

Many thanks to Cast Iron Filter for letting us use "Tamarack" from their live album, "Live from the Highway", as our bumper music. CIF's music is available on iTunes and it is simply the best. If your travels take you down a two-lane highway, do not leave home without CIF. 

Photo credit for the "start button" image in our cover art goes to Mijn. Thanks for taking a cool picture and sharing it on Flickr.

Connect

Annie has a website and accounts on Facebook and Twitter. 

So does Ben: website, Facebook, Twitter.

 Subscribe to the podcast feed in iTunes to get future episodes automatically. If you like the show, please rate the show in iTunes or leave a review. There's really nothing better you can do than rate and/or review the show on iTunes to help new people find this podcast. Of course, tweets and links on Facebook don't hurt, either. 

Questions, Comments, and Criticisms *

Questions, Comments, and Criticisms

First Name Last Name

Can we read your question/comment on the air? * You bet. Yes, but leave my name out of it. No. For your eyes only. Email Address * Want more emails from Ben Carter Law about stuff like this? * Sure. No. Subject * Message * Thank you!

Amazon SEO: A guide to improving your rankings on Amazon

by DPadmin @ Guardian Owl Digital Boutique

Wed Oct 11 06:14:58 PDT 2017

Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that […]

The post Amazon SEO: A guide to improving your rankings on Amazon appeared first on Guardian Owl Digital Boutique.

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO

by DPadmin @ Guardian Owl Digital Boutique

Wed Oct 11 06:36:07 PDT 2017

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO Measure organic success with relevant metrics. Image credit: relif | Getty Images Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first […]

The post Keyword Rankings Are Meaningless: Learn How to Grade Your SEO appeared first on Guardian Owl Digital Boutique.

Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Mar 18 05:00:23 PDT 2016

Customer satisfaction is largely based on whether you’re meeting consumer needs or not. Is your online marketing strategy doing the trick? This week, we rounded up seven articles that could help you cater your digital marketing tactics to online customers. SEO Google Experiments with Business Cards and Google Posts Recently, Google released an experimental feature that will allow businesses to publish content directly to Google. This content will then appear on the search engine results...

The post Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

SEO Tips: Relevance

by Dennis Edmondson @ Computing Concepts, LLC

Wed Sep 26 07:03:48 PDT 2012

Many times your website is the first introduction to your company that a potential client has, but to make that introduction you have to be found.  To be found you need to make Google happy somehow, from the myriad of other sites for businesses just like yours, you need to stand out.  I’m publishing a […]

The post SEO Tips: Relevance appeared first on Computing Concepts, LLC.

IPIC 2016 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

Thu Jul 21 10:13:54 PDT 2016

International Print & Imaging Conference 2016 IPIC started as a small buying group in California over 30 years ago and is now an international association that provides a broad range of business services to members across the world. At the conference in Las Vegas, Dan and Brittany presented “10 Ways to Improve Your SEO Now” to an eager crowd of people looking to promote their business. This actionable list engaged the audience, prompting them to re-evaluate their own...

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4 Easy Ways to Improve Your SEO

by Media Venue @ Media Venue

Wed Sep 20 13:16:19 PDT 2017

When it comes to SEO everyone talks about Keywords. They are the key (pardon the pun) to a strong SEO campaign. While many years ago, it was all about creating content stuffed with those desired words and phrases; now search engines have increased their sophistication....

The post 4 Easy Ways to Improve Your SEO appeared first on Media Venue.

Welcome to The Squad, Courtney!

by squadmarketing @ The Marketing Squad

Wed May 10 13:33:43 PDT 2017

The Squad is excited to introduce our newest team member, Courtney Nappo! Joining our team as a social media maven, Courtney is a lover of all things social and one week in she’s rocking social media management with flavor and fun. Courtney, a University of Kentucky graduate, is passionate about research and problem solving, and […]

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Boost Your Company’s Reputation… Or Else

by Dan Skaggs @ One Thing Marketing Louisville, KY

Sat Jul 01 12:36:17 PDT 2017

People talk. Wonder what they are saying about your business? More than 25% of a company’s market value comes directly from its reputation. Whether you’re a local business or a multi-industry conglomerate, your reputation plays a major role in your company’s success. But just how important is reputation management to your business? Infographic by WebpageFX

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Let's Start a Law Firm, Episode 13: Ted Shouse: "I knew I could be a pretty good lawyer."

by Admin @ Let's Start a Law Firm - Ben Carter Law

Wed Apr 22 06:30:34 PDT 2015

Louisville criminal defense attorney Ted Shouse joins Annie and Ben in studio as Let's Start a Law Firm's first‑ever guest. Ted began his career as a public defender and for eleven years worked across the state and in all levels of criminal defense: as a trial attorney, as an appellate attorney, and as Executive Director of the Kentucky Innocence Project where Ted and his staff worked to exonerate and free wrongfully-convicted individuals. 

Ted started his own law firm five years ago and still has no website and, as he says on the podcast, only recently learned what a spreadsheet is. So, how does he maintain a busy trial calendar and stay in business? All will be revealed in less than an hour. For those of you considering not listening to the entire episode: first, shame on you. Second, you should really listen to the end of this episode. Unlike the world, it ends with a bang, not a whimper. 

Show Notes for Episode 13

What is a spreadsheet? 

Ted uses Caran D'ache pens exclusively and an Attorney's Daybook. 

As a man with impeccable style, First Impressions in Louisville, Kentucky is Ted's stationer of choice. Because, business cards matter: 

Show credits

Many thanks to Cast Iron Filter for letting us use "Tamarack" from their live album, "Live from the Highway", as our bumper music. CIF's music is available on iTunes and it is simply the best. If your travels take you down a two-lane highway, do not leave home without CIF.  

Photo credit for the "start button" image in our cover art goes to Mijn. Thanks for taking a cool picture and sharing it on Flickr.

Connect

Annie has a website and accounts on Facebook and Twitter. 

So does Ben: website, Facebook, Twitter.

 Subscribe to the podcast feed in iTunes to get future episodes automatically. If you like the show, please rate the show in iTunes or leave a review . There's really nothing better you can do than rate and/or review the show on iTunes to help new people find this podcast. Of course, tweets and links on Facebook don't hurt, either. 

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We welcome feedback, Starters. Lay it on us.

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Assess Your Influence With a Digital Audit

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue Nov 12 12:34:40 PST 2013

Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help. Digital media audits assess your current digital initiatives and assets to identify resources and opportunities for increased effectiveness and engagement. For companies using websites, apps, social media, blogs, and email marketing, these audits offer an invaluable analysis that can reveal the strengths and weaknesses of your digital marketing efforts. Within an audit, seven core areas are reviewed to determine digital reach, structure and influence. Below you’ll find a detailed breakout of each of the areas, including the key criteria analyzed for each. Reach + Presence Determination of current channels and exposure for organic and paid reach for all digital initiatives including websites, landing pages, SEO, PPC, blogs, social media, email marketing, mobile applications, digital advertising Determination of website grade and rank through Google, Bing and Yahoo Architecture Design review User experience/interface review Functionality review Structure/architecture assessment Content Content strategy Content creation workflows Content Assets Format reviews Grammar/spelling/punctuation SEO optimized/keywords Conversion Clear conversion funnels Opt-in/lead captures Bounce-rate CTA’s Integration Correct linking […]

The post Assess Your Influence With a Digital Audit appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Cost To Build A Web Site

by SEODESIGN @ SEO Design Company

Mon Oct 24 09:32:52 PDT 2011

Helpful Info Regarding Your Next Design Hire Once your business has decided that it’s time to get in the game and create a website (and, in 2011, that shouldn’t be a hard decision), it’s time to face the daunting task of designing and creating the site that will introduce your brand to the Web. This […]

The post Cost To Build A Web Site appeared first on SEO Design Company.

2017 SEO Strategies & Trends

by brownie @ Crosby Interactive

Sat Feb 18 10:35:07 PST 2017

How To Create Local Content For Local SEO

by DPadmin @ Guardian Owl Digital Boutique

Wed Oct 11 06:48:05 PDT 2017

Local SEO can help you get an edge over the national competition by reducing competition to only your own geographic locality. To do this, you’ll need local-specific content on your website. If you run a small business and you’re exhausted from trying to compete with your national, big-business competitors in search engine rankings, there’s no […]

The post How To Create Local Content For Local SEO appeared first on Guardian Owl Digital Boutique.

Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Tue Feb 16 05:00:20 PST 2016

Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google’s most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways...

The post Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies appeared first on One Thing Marketing Louisville, KY.

Let's Start a Law Firm, Episode 6: Getting Help, Part 1

by Admin @ Let's Start a Law Firm - Ben Carter Law

Sun Oct 13 17:08:38 PDT 2013

What is your job and what should be someone else's job when you're starting a law firm? Ben and Annie begin talking about the questions of whether and when and how to hire help by talking about an area in which they both (badly) needed help (and fast): bookkeeping. 

Quickbooks is the program that most bookkeepers use to keep books. Ben and Annie both tried with varying success to use it themselves to keep their books when starting out. We don't know anyone that loves Quickbooks. But, for double-entry bookkeeping, it's the lingua franca of the business world. 

Lynda.com: online tutorials for all sorts of things from photography, to computer programming, to, yes, Quickbooks. 

Quickbooks University: A Quickbooks training program by Mat Hultquist

Annie's fru-fru college that didn't teach her math is New College. Other famous alums include David Allen and Merlin Mann.  

Austin Cooper, Ben's Louisville-based bookkeeper.  (Yes, he has discussed with her how easy and important it might be for her to have a one-page website on Squarespace.)

Also in need of a Squarespace site: Stuedle, Spears, & Francke, Annie's bookkeeper and accountant. She uses Kristen Stuedle.  

And, finally, Ben uses Chuck Hendrix to prepare his taxes. Chuck is a great guy.  

Show credits

Many thanks to Cast Iron Filter for letting us use "Tamarack" from their live album, "Live from the Highway", as our bumper music. CIF's music is available on iTunes and it is simply the best. If your travels take you down a two-lane highway, do not leave home without CIF.  

Photo credit for the "start button" image in our cover art goes to Mijn. Thanks for taking a cool picture and sharing it on Flickr.

Connect

Annie has a website and accounts on Facebook and Twitter. 

So does Ben: website, Facebook, Twitter.

 Subscribe to the podcast feed in iTunes to get future episodes automatically. If you like the show, please rate the show in iTunes or leave a review. There's really nothing better you can do than rate and/or review the show on iTunes to help new people find this podcast. Of course, tweets and links on Facebook don't hurt, either. 

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Can we read your comments/questions on the air? * You bet. As long as you leave my name out of it. Nope. Email Address * Want emails in the future from Ben Carter Law? * Yep. Hahahaha. No. Subject * Message * Thank you!

Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Mar 04 05:00:18 PST 2016

You likely don’t have time to sift through the inner workings of the Web searching for the most relevant digital marketing news. That’s fine, you don’t need to do that. Luckily, we’ve compiled seven articles throughout the last couple weeks that grabbed our attention. Check them out. SEO/SEM 5 Ways to Increase Local Online Exposure As local search continues to factor in to the decision-making process of consumers and inevitably plays a part in deciding which...

The post Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

Stock Photography or Photo Shoot?

by Jim Miller @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Fri Oct 25 06:17:37 PDT 2013

Every new creative project has its challenges. What’s the theme going to be? The tone? What do we need to say and what’s the best way to say it? And among all those decisions (and a thousand more) is another one we make on nearly every project that requires visuals—do we need a photo shoot or will stock photography (licensed, pre-shot photos) suffice? Below you’ll find an overview of the benefits and drawbacks of each. Easy & Affordable Two of the biggest benefits to stock photography are price and availability. Stock is usually relatively affordable when compared to the larger cost of a photo shoot, which requires a professional photographer, art director, and many other expenses. Stock is also available to buy on the spot. There are dozens of stock photo companies on the web that offer high-quality images around the clock for download. There’s a lot of great stock out there to choose from. Every day it gets easier to find very artistic and stylish stock images. In fact, you’d be surprised by how many well-known brands use it in their advertising. It’s all about finding the best image for the concept at hand. A True Reflection of Your […]

The post Stock Photography or Photo Shoot? appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

3 Essential Reasons To Update Your Business Website

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Mar 11 05:00:37 PST 2016

Rarely do we ignore important assets by allowing them to go neglected for extended periods of time. A business website shouldn’t be any different, especially considering that most buyers shop around and read about a company’s products and services before making a purchase. Given the fact that online research has become a focal point of the buying process, website maintenance and upkeep is critical to ensuring that your company’s site has relevant and up-to-date information...

The post 3 Essential Reasons To Update Your Business Website appeared first on One Thing Marketing Louisville, KY.

How Rebranding Can Help You Expand Your Audience and Marketing Capabilities

by storybook @ Blackstone Media

Fri Sep 29 10:31:01 PDT 2017

In the age of online marketing and constant digital advancements in the business world, it can be easy to feel out of touch with your expanding audience. However, expanding your brand and building brand awareness among newer generations is easier than you might think. Effective online marketing, SEO, and strong web design are all important […]

The post How Rebranding Can Help You Expand Your Audience and Marketing Capabilities appeared first on Blackstone Media.

WHY SHOULD MY BUSINESS HAVE A BLOG?

by Kenny Marcum @ 301 Interactive Marketing

Mon Feb 10 07:41:25 PST 2014

  The Internet is serious business beset by a sea of competitors fumbling for that top spot on Google. I’m here to help you begin the steps to forming a plan to quit fumbling for a better SERP (search engine result page) position. It’s rather simple, so the cold sweats and shaky hand trying to

The post WHY SHOULD MY BUSINESS HAVE A BLOG? appeared first on 301 Interactive Marketing.

IPIC 2017 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

Tue Jul 18 10:53:13 PDT 2017

Last week, our own Brittany Murphy presented at the 2017 International Print & Imaging Conference (IPIC). During the Las Vegas presentation, Brittany highlighted the importance of local SEO in growing your business. With a helpful step-by-step breakdown of the most important factors in ranking locally, the audience learned tons of useful information on how they could implement these actionable tactics today to start greatly improving their online presence.

The post IPIC 2017 Presentation appeared first on One Thing Marketing Louisville, KY.

Let's Start a Law Firm, Episode 2: It's a Business

by Admin @ Let's Start a Law Firm - Ben Carter Law

Fri Sep 06 11:10:57 PDT 2013

In Episode 2 of Let's Start a Law Firm, Annie and Ben outline the unglamorous aspects of starting a business: creating a business entity, registering with the Secretary of State, setting up business banking, IOLTA accounts, and the various types of insurance you might want to buy. They also explore all of the ways attorneys get paid and talk about what fee arrangements they use in their own practice. Plus, Annie attempts to save the episode with some jokes about hipsters. 

Show Notes for Episode 2: It's a Business

Getting Your Business Set Up

Kentucky Secretary of State: Online Business Registration

Nolo.com: What is a Professional Limited Liability Company?

Banking

Ben banks with Chase. Ben feels bad about banking with Chase.  (Sidebar: They did not discuss it on the show, but setting up a Health Savings Account is a good way to set aside pre-tax dollars for out-of-pocket medical expenses. A few days after recording this show, Ben set one up through Chase.)

Annie banks with PNC and feels good about it.  

For people in the Louisville area, Ben recommends checking out First Citizens Bank as a local alternative to a national bank.  

Expense-tracking Apps

Annie has tried a lot of them: Expense Cloud, Expensify, Receipts to Go, and Receipts HD.  

He didn't mention it in the show, but Ben used and loves Harvest for time- and expense-tracking. As he'll discuss in a future show, he's considering switching away from Rocket Matter ($50/month) to Harvest ($12/month).  

IOLTA Trust Accounting

The Kentucky Bar Association has a website with resources for setting up and administering IOLTA Trust Accounts. You have  to read their .pdf "Client Trust Account: Principles and Management for Kentucky Lawyers" before  starting your own law firm and opening a client trust account. This is something you are simply not allowed to screw up. 

Insurance

Ben has worked with Dick Burks of the Louisville-based Van Zandt, Emrich, & Cary  in the past to help find the best deal on "professional liability insurance" (this is what insurance companies want you to call legal malpractice insurance). They help shop your info around among a bunch of different insurance providers. 

Ben is currently insured by Lawyers Mutual Insurance of Kentucky.  They were able to write him a policy the quickest when he needed it. 

Annie uses Laurie Dobbins Brun at Kiely Hines in Louisville. She purchased insurance from Hanover Insurance Company.  

Other Links

Frank Haddad was awesome.  

Some helpful hipster jokes. 

Info on Small Business Administration loans.

Comments and Questions *

Comments and Questions

Did we space on an obvious point? Do you have opinions? Share them below. First Name Last Name

May we read this on the air? * Yes, and you may use my name. Yes, but leave me out of it. No, thanks. Email Address * Want to receive emails from Ben in the future? * Yes. Obviously. No. Obviously. Option One Option Two Subject * Message * Thank you!

Show credits

Many thanks to Cast Iron Filter for letting us use "Tamarack" from their live album, "Live from the Highway", as our bumper music. CIF's music is available on iTunes and it is simply the best. If your travels take you down a two-lane highway, do not leave home without CIF.  

Photo credit for the "start button" image in our cover art goes to Mijn. Thanks for taking a cool picture and sharing it on Flickr.

Connect

Annie has a website and accounts on Facebook and Twitter. 

So does Ben: website, Facebook, Twitter.  

 Subscribe to the podcast feed in iTunes to get future episodes automatically. If you like the show, please rate the show in iTunes or leave a review. There's really nothing better you can do than rate and/or review the show on iTunes to help new people find this podcast. Of course, tweets and links on Facebook don't hurt, either. 

Moving well ranked pages

by SEODESIGN @ SEO Design Company

Tue Nov 15 09:40:33 PST 2011

If you have  just redesigned some pages on your site and the pages have high search engine rankings that you don’t want to lose, you need to  safely redirect web site traffic from your old pages to the new pages without losing your rankings.  You do this by using a ” 301 redirect ” What is 301 redirect? 301 […]

The post Moving well ranked pages appeared first on SEO Design Company.

Relevant Content

by SEODESIGN @ SEO Design Company

Thu Sep 22 09:08:31 PDT 2011

What seems to be the most important thing today in search engine optimization? Content! From my experience the search engines are out there crawling websites trying to find what people are looking for. Yeah, there might be a couple of tricks, techniques and secret formulas, but more and more those are going by the wayside. […]

The post Relevant Content appeared first on SEO Design Company.