Shirley’s Way 5K Run To Conquer Cancer

by Wrightmechanical @ Wright Mechanical Services Inc.

Tue Mar 07 13:06:02 PST 2017

Shirley’s Way is a non-profit organization in Louisville, Ky with a mission to be an extension of the household income for those battling cancer. The average person can not afford to survive cancer. The financial stress placed on families can be enormous and detrimental to the health of the cancer victim. Shirley’s Way is having […]

The post Shirley’s Way 5K Run To Conquer Cancer appeared first on Wright Mechanical Services Inc..

4 Easy Ways to Improve Your SEO

by Media Venue @ Media Venue

Wed Sep 20 13:16:19 PDT 2017

When it comes to SEO everyone talks about Keywords. They are the key (pardon the pun) to a strong SEO campaign. While many years ago, it was all about creating content stuffed with those desired words and phrases; now search engines have increased their sophistication....

The post 4 Easy Ways to Improve Your SEO appeared first on Media Venue.

IPIC 2017 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

Tue Jul 18 10:53:13 PDT 2017

Last week, our own Brittany Murphy presented at the 2017 International Print & Imaging Conference (IPIC). During the Las Vegas presentation, Brittany highlighted the importance of local SEO in growing your business. With a helpful step-by-step breakdown of the most important factors in ranking locally, the audience learned tons of useful information on how they could implement these actionable tactics today to start greatly improving their online presence.

The post IPIC 2017 Presentation appeared first on One Thing Marketing Louisville, KY.

Scoppechio Mourns Loss of Founder, Chairman

by admin @ Scoppechio

Thu Jun 29 08:19:12 PDT 2017

  Louisville, KY – June 29, 2017 – Scoppechio is deeply saddened to announce that our founder and chairman, Debbie Scoppechio peacefully passed away at age

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Keeping your HVAC system working efficiently and extending the life expectancy of the equipment. Part 1.

by Wrightmechanical @ Wright Mechanical Services Inc.

Thu Mar 23 17:43:03 PDT 2017

A very simple but often neglected task is to change the filters. I know this may sound mundane, but I promise you, I talk to customers on virtually a daily basis that can not seem to accomplish just that. The furnace filters for your HVAC system should be replaced at a bare minimum of every […]

The post Keeping your HVAC system working efficiently and extending the life expectancy of the equipment. Part 1. appeared first on Wright Mechanical Services Inc..

Keeping your HVAC system working efficiently and extending the life expectancy of the equipment. Part 2.

by Wrightmechanical @ Wright Mechanical Services Inc.

Wed Jun 07 04:26:25 PDT 2017

The HVAC system in your home is one of the most neglected systems in the house. Unless it quits working and then everyone notices especially during inclement weather. Emergencies and inconvenient problems can be avoided by conducting regular maintenance on your heating and air conditioning units. By conducting regular maintenance on your furnace and air […]

The post Keeping your HVAC system working efficiently and extending the life expectancy of the equipment. Part 2. appeared first on Wright Mechanical Services Inc..

Even the Worst Super Bowl Spot Is Better Than None at All

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Thu Feb 12 09:26:53 PST 2015

According to USA Today, the lowest rated Super Bowl spot of the over 60 spots aired was a short fifteen-second ad for a mobile game called Heroes Charge. It probably ranked so low because it was utterly forgettable rather than inherently terrible (like that now infamous Nationwide spot), but apparently even the most forgettable Super Bowl ad can mean big business. The day before the Super Bowl, Heroes Charge was ranked as the 899th most downloaded iPhone app in the country. In the days after the ad aired, it shot up to 252nd on the downloads chart and 21st on the top grossing US apps charts. Those are pretty impressive numbers—and ones that can be almost entirely attributed to that single spot. While of course not everyone can afford a spot in the Super Bowl, the takeaway resonates with companies of all sizes (and budgets) interested in building their brands and driving sales—if you want to succeed, you’ve got to get out there and market yourself! Even if you’re not the biggest and best in the field, anything you can do to get your company’s name out there is almost always better than doing nothing at all.

The post Even the Worst Super Bowl Spot
Is Better Than None at All appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Wedding Flowers for a Surf Side Beach Wedding

by sharring @ Boston's Floral

Sun May 29 12:54:15 PDT 2016

We loooove doing these beach weddings! Lake beach or coastal waves there is nothing like the feel of sand on your feet as you fall in love over sweet vows and salty fun. The wind swept landscape is perfect for trailing ribbons and rugged flowers with tendrils that can stand a little sun, sand and […]

The post Wedding Flowers for a Surf Side Beach Wedding appeared first on Boston's Floral.

Cost To Build A Web Site

by SEODESIGN @ SEO Design Company

Mon Oct 24 09:32:52 PDT 2011

Helpful Info Regarding Your Next Design Hire Once your business has decided that it’s time to get in the game and create a website (and, in 2011, that shouldn’t be a hard decision), it’s time to face the daunting task of designing and creating the site that will introduce your brand to the Web. This […]

The post Cost To Build A Web Site appeared first on SEO Design Company.

Evan Williams, Elijah Craig Kick Off Presidential Campaign

by admin @ Ashton Advertising

Tue May 10 11:39:47 PDT 2016

Bardstown, KY – Evan Williams and Elijah Craig kicked off their presidential campaign today from the Bourbon Capitol of the World – Bardstown, Ky.  READ MORE

The post Evan Williams, Elijah Craig Kick Off Presidential Campaign appeared first on Ashton Advertising.

Content marketing checklist: 42 questions to ask before publishing your next article

by Matt Langan @

Sun Dec 07 10:42:27 PST 2014

Ninety-three percent of B2B marketers say they integrate content marketing into their overall marketing strategies. Article bonus: access the books and websites I study to help me improve my content marketing. Shockingly, many of these marketers – a whopping 58% of them – admitted they aren’t effective at it. It might sound obvious, but a major reason content marketing fails is because the content that’s marketed isn’t any good. Take it from me. I’ve failed at content marketing. I’ve failed at content marketing I spent six months creating and promoting content with a friend (a new dad) for a website called My Kid Today. We wrote and published articles on the website, then shared them …

The post Content marketing checklist: 42 questions to ask before publishing your next article appeared first on .

Scoppechio Lands Agency of Record Partnership on Brown-Forman’s el Jimador Tequila

by admin @ Scoppechio

Mon Jul 31 13:02:14 PDT 2017

Louisville, KY – July 31, 2017 – Scoppechio, a Louisville-based omnichannel marketing services agency, has been selected Agency of Record for the el Jimador Tequila brand,

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The post Scoppechio Lands Agency of Record Partnership on Brown-Forman’s el Jimador Tequila appeared first on Scoppechio.

Getting Listed: Using Local Business Citations to Boost Online Visibility

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Mon Jul 25 05:15:01 PDT 2016

Implementing an effective digital marketing strategy to grow your business will likely include several moving parts at once. From website design to strategy, the formula for achieving success in the digital space can seem complicated. That’s why we are going to focus this post on explaining how business citations – a large chunk to the local SEO equation – can benefit your business. What is a Local Business Citation? Generally speaking, a business citation is...

The post Getting Listed: Using Local Business Citations to Boost Online Visibility appeared first on One Thing Marketing Louisville, KY.

How to grow talent (abridged)

by Mary Pat Nimon @ WordsFresh

Tue Feb 02 11:59:08 PST 2016

I write this blog with deep humility in the face of the incredible talent I have seen in our business and knowing my contributions to growing that talent have been far less than perfect or consistent. Sometimes, talent seems to grow of its own accord. But I have been asked, so I am going to […]

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO

by DPadmin @ Guardian Owl Digital Boutique

Wed Oct 11 06:36:07 PDT 2017

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO Measure organic success with relevant metrics. Image credit: relif | Getty Images Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first […]

The post Keyword Rankings Are Meaningless: Learn How to Grade Your SEO appeared first on Guardian Owl Digital Boutique.

Littleway

by Hatfield Media @ Hatfield Media

Sun May 14 08:08:45 PDT 2017

Littleway Pregnancy Resource Center contracted Hatfield Media to provide a comprehensive website redesign. This included a thorough overhaul of every page from both a visual perspective as well as a content and functionality point of view.  We worked directly with the internal ...

The post Littleway appeared first on Hatfield Media.

How to Simplify a Complex Topic for Non-Experts

by Jennifer Theriot @ WordsFresh

Fri Apr 29 05:37:48 PDT 2016

Your information is useless if not understood by its intended audience. Every writer knows this. But making it happen can be tricky. When you possess deep knowledge of a topic, it can be challenging to simplify what you know for a general audience while preserving the integrity of the subject matter. It takes particular skill […]

Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Tue Feb 16 05:00:20 PST 2016

Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google’s most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways...

The post Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies appeared first on One Thing Marketing Louisville, KY.

5 Simple Ways to Make Any Topic Interesting

by Jennifer Theriot @ WordsFresh

Thu Feb 11 07:05:03 PST 2016

Do you want to seduce readers with captivating content that will leave them wanting more? Of course you do. After all, the reason you create content is to get readers’ attention, stand out from competitors and build your following. It’s not enough to simply put your blog posts, articles or white papers out there. To […]

Wright Mechanical Services Sponsors Event

by Wrightmechanical @ Wright Mechanical Services Inc.

Wed Feb 01 19:00:46 PST 2017

Wright Mechanical Services will be the sponsoring the front wheel drive fun division this season at the Sportsdrome Speedway in southern Indiana.  Scott Wright is the owner of Wright Mechanical Services, a heating and air company in Louisville, Ky, and has sponsored many drivers and has been a supporter of the track for many years. […]

The post Wright Mechanical Services Sponsors Event appeared first on Wright Mechanical Services Inc..

Quantum Celebrates Two Decades in Advertising

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Wed Feb 19 12:48:23 PST 2014

Yep, you read that right. 2014 marks our platinum anniversary, can you believe it? And it all began with a dream and a sub-subleased space on the fourteenth floor of the Citizen’s Plaza building… In 1994, Jim Miller, Patty Marguet and Linda Schuster left their jobs at prominent Louisville agencies to start their own company. Their vision was to create a different kind of advertising firm, focused on respect for clients, integrity of work, and quality of life for its employees. Originally the three owners made up the entire creative and account services staff. Oh, and there was Sydney, the Australian cattle dog. She helped tear up the delivery boxes for trash day. Over the next few years Quantum’s client list and staff continued to grow until a new workspace was in order. So in 1997 they moved to the office that many of our clients will remember fondly, on West Main Street, right next to the Slugger Museum and above Kentucky Mirror & Plate Glass Company. But after 12 years of downtown parking hassles and the occasional raccoon infestation (ask us about that one some time!), the Q moved to Story Avenue, where we currently reside. And all these twenty […]

The post Quantum Celebrates Two Decades
in Advertising appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Moving well ranked pages

by SEODESIGN @ SEO Design Company

Tue Nov 15 09:40:33 PST 2011

If you have  just redesigned some pages on your site and the pages have high search engine rankings that you don’t want to lose, you need to  safely redirect web site traffic from your old pages to the new pages without losing your rankings.  You do this by using a ” 301 redirect ” What is 301 redirect? 301 […]

The post Moving well ranked pages appeared first on SEO Design Company.

SEO Optimization, PPC Performance & More!

by storybook @ Blackstone Media

Fri Oct 13 06:57:21 PDT 2017

From search marketing to SEO optimization to social media, there’s plenty out there keeping digital marketers busy. In order to stay up with the constant changes in standards and practices, a lot of research is required. Of course, that can take many forms, but one of the most prominent ways it happens here at BSM […]

The post SEO Optimization, PPC Performance & More! appeared first on Blackstone Media.

Get In On The Baby Boom

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue May 20 13:12:42 PDT 2014

The Secrets of Marketing to Seniors As the Baby Boomer generation grows older, the senior age group has become the largest in the US in terms of size and percent of the population. With that share of the market comes great buying power. In fact, today 77% of the country’s wealth is controlled by senior citizens. They’re living longer and becoming more active. That’s why, now more than ever, understanding how and why they buy is critical to any company hoping to maximize their marketing efforts. Build Trust—and a Relationship Seniors like to know what they’re spending their money on. They devote more time researching and planning their purchases than other age groups. That means earning their trust is critical. How do you that? Great customer service is one way. Seminars, workshops and other sponsored events are another. Give them the opportunity to spend time with your brand and get comfortable with it. If they like what they see, they’re more likely to become loyal customers. Referrals Can Make the Difference When compared to other demographics, seniors are more likely to respond to word of mouth and referrals. They put a high value on personal recommendations from people they know. […]

The post Get In On The Baby Boom appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Easy tools to check your website performance and SEO

by misswebweaver @ Imagination Base

Fri Jul 31 08:05:01 PDT 2015

Easy tools from Google to check your website health The Internet is full of helpful information where you can check the health of your website. Google has several methods they use to rank a website including if your site is mobile friendly, speed of your site, if it has original content and others.  They offer [...]

2017 SEO Strategies & Trends

by brownie @ Crosby Interactive

Sat Feb 18 10:35:07 PST 2017

Chris Nation Named 2015 AAF Hot 10 Award Winner

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Wed Jun 24 10:28:21 PDT 2015

We’re excited to announce that our very own Director of Client Services, Chris Nation, has been selected as one of the 2015 American Advertising Federation of Louisville’s Hot 10. The announcement was made Thursday, June 18 during the AAF’s 2015 Hot 10 Awards Luncheon at The Olmsted. According to AAF Louisville, “The Hot 10 Awards recognize those advertising and marketing professionals under 32 in the Louisville industry that go beyond the 8-5-work day in big and small ways.” Chris commented,  “I am incredibly grateful and honored to be a recipient of this award and look forward to serving and investing in the advertising industry in our community.” We couldn’t be happier that Chris has been recognized for his strong work ethic and positive impact on the Louisville advertising community. We are proud to have him as part of our team and look forward to what the future holds! About AAF-Louisville: American Advertising Federation – Louisville, formerly the Advertising Federation of Louisville (AdFed), with more than 650 members, represents Louisville’s $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other […]

The post Chris Nation Named 2015 AAF Hot 10 Award Winner appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Punch Up Your Copy (and Search Ranking) with SEO Keywords

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue Dec 17 07:03:06 PST 2013

By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about programming. In fact, we always recommend seeking the help of an SEO professional to take full advantage of all the benefits of optimization. There is, however, a more accessible way to get the SEO ball rolling—add keywords to your copy. It’s one of the simplest things you can do to help boost your rankings. You don’t need a programmer. You won’t have to learn the complexities of back-end coding. With just a little thought and research, you can make an impact—and here’s how. Keywords Are Your Friends Nearly everyone knows how to use a search engine like Google or Yahoo. You type in a few words that you think best describe what you’re looking for, then you let the search engine do its thing. Search engines find what you’re looking for by seeking out those words on relevant websites. So to stack the odds in your favor, make sure those popular search terms—whatever your audience […]

The post Punch Up Your Copy (and Search Ranking) with SEO Keywords appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Strategic Communications

by Hatfield Media @ Hatfield Media

Sat Aug 26 13:36:25 PDT 2017

Strategic Communications is a provider of technology services to US Government and Commercial verticals.  Headquartered in Louisville, KY, Strategic services clients of all sizes across the United States by providing a variety of IT products and services including infrastructure, communications ...

The post Strategic Communications appeared first on Hatfield Media.

Scoppechio Went Big in Times Square, and Beyond

by admin @ Scoppechio

Thu Apr 13 08:23:30 PDT 2017

Our client, The Kentucky Department of Tourism, came to us with a challenge: to memorably convey the distinctive and exciting things that await you when

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Relevant Content

by SEODESIGN @ SEO Design Company

Thu Sep 22 09:08:31 PDT 2011

What seems to be the most important thing today in search engine optimization? Content! From my experience the search engines are out there crawling websites trying to find what people are looking for. Yeah, there might be a couple of tricks, techniques and secret formulas, but more and more those are going by the wayside. […]

The post Relevant Content appeared first on SEO Design Company.

Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Mar 18 05:00:23 PDT 2016

Customer satisfaction is largely based on whether you’re meeting consumer needs or not. Is your online marketing strategy doing the trick? This week, we rounded up seven articles that could help you cater your digital marketing tactics to online customers. SEO Google Experiments with Business Cards and Google Posts Recently, Google released an experimental feature that will allow businesses to publish content directly to Google. This content will then appear on the search engine results...

The post Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

Five Key Takeaways from SHSMD 2017

by admin @ Scoppechio

Wed Oct 04 08:32:35 PDT 2017

For the third year in a row, Scoppechio’s Associate Director of Digital Strategy, Erik Snyder, attended the Society for Healthcare Strategy & Marketing Development (SHSMD)

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The post Five Key Takeaways from SHSMD 2017 appeared first on Scoppechio.

Kentucky’s Largest Ad Agency Expands to Cincinnati

by admin @ Scoppechio

Thu Jul 13 08:18:07 PDT 2017

CINCINNATI, OH – July 2017 – Louisville-based Scoppechio Advertising has expanded, adding a new office in downtown Cincinnati at 615 Main Street. The office will be

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The post Kentucky’s Largest Ad Agency Expands to Cincinnati appeared first on Scoppechio.

With CMS Comes Great Responsibility

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Dec 09 06:00:55 PST 2013

Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on their web agency or a programmer to make even the smallest changes to their sites, now CMS makes many changes as easy as editing a Microsoft Word document. However, this increased access and control can also bring a few pesky (but easily avoidable) challenges. The most prevalent of these is changing content without thinking about how it might alter the design, layout and look of the site. At the Q, we spend a lot of time making sure your site looks great and functions perfectly before it’s launched. We want all the pieces to fit together. We want the best keywords to be included in the copy in all the right places. However, sometimes with a CMS component what may seem like a simple change can end up being a big one that can alter a site’s look, feel and function. Here are a few guidelines we suggest our clients keep in mind when making revisions and additions on their own: When changing copy, take into account how much copy will fit in the space you’re working […]

The post With CMS Comes Great Responsibility appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

A Beginner’s Guide to Facebook Advertising

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Mar 03 09:57:11 PST 2014

Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater. To help take advantage of this enormous user base, Facebook developed an advertising platform—called simply Facebook Ads—to help businesses, brands and organizations generate more awareness and better reach their target audiences.   1.  Identify Your Audience Much like Google AdWords or Bing Ads, Facebook allows users to finely target their audience by key demographics (age, gender, interests, location) and optimize campaigns for likes, clicks or interactions. For instance, you can target all individuals 18+ that live in the United States who like arts and music. Or you could identify more specific segments, such as women living in the south end of Chicago, age 30 – 50 who like the show Grey’s Anatomy. How? When a user creates a profile on Facebook they are asked to share demographic information. Additionally, the pages they like and the interests they discuss on the site further factor into the Facebook search algorithm. Using this information Facebook can display ads only to the most relevant audiences—and the more […]

The post A Beginner’s Guide to Facebook Advertising appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Boost Your Company’s Reputation… Or Else

by Dan Skaggs @ One Thing Marketing Louisville, KY

Sat Jul 01 12:36:17 PDT 2017

People talk. Wonder what they are saying about your business? More than 25% of a company’s market value comes directly from its reputation. Whether you’re a local business or a multi-industry conglomerate, your reputation plays a major role in your company’s success. But just how important is reputation management to your business? Infographic by WebpageFX

The post Boost Your Company’s Reputation… Or Else appeared first on One Thing Marketing Louisville, KY.

Value of Re-engaging Customers

by Media Venue @ Media Venue

Tue Aug 22 13:01:50 PDT 2017

Research confirms that repeat customers on average generate 40% of a business’ revenue. According to Bain & Company, repeat customers convert more often and have a higher average order value than first-time buyers. As the holiday season approaches, this is an opportune time to increase re-engagement...

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Local SEO: 3 steps to get your local business ranked on search engines

by Matt Langan @

Wed Nov 26 17:36:27 PST 2014

Running a business is tough. Really, really tough. But running a business is infinitely more tear-jerkingly difficult and frustrating when your business offers an amazing product or service that people are actively searching for but can’t find. This is happening every single day to businesses with websites that aren’t optimized for local search and social media. Because I don’t like to see people cry, this post will show you several online marketing steps you can use right now to help your website rank higher on popular search engines like Google and Bing. Keyword research for local search First, you have to identify the keywords and keyword phrases you should optimize your website for. …

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A client asked, “What five tech trends should I watch for in 2015?” Here’s what I said and how she can profit…

by Matt Langan @

Mon Dec 29 10:28:22 PST 2014

If you could have one superpower, what would it be? Flying? Traveling in time? Something else? When I was ten, it was to dunk. I know what you’re thinking, that power isn’t super. But to a short, chunky white boy who spent hours each day trading basketball cards and dreaming about playing in the NBA, it was. When I was fourteen, it was mind reading. If I could only read my crush’s mind, I could get her to like me, I thought. I still wish I had this superpower at times 😉 Now, it’s predicting the future. Imagine the actions you could take (or avoid) today if you knew what will happen …

The post A client asked, “What five tech trends should I watch for in 2015?” Here’s what I said and how she can profit… appeared first on .

6 ways IoT will make local search for SMBs scalable

by DPadmin @ Guardian Owl Digital Boutique

Wed Oct 11 06:31:48 PDT 2017

Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday’s news, but, of all the technologies […]

The post 6 ways IoT will make local search for SMBs scalable appeared first on Guardian Owl Digital Boutique.

How often should I redesign my website?

by Kenny Marcum @ 301 Interactive Marketing

Mon Aug 17 13:31:36 PDT 2015

How often should I redesign my website?  This question is one that we get asked on a pretty regular basis. While there is no text book answer and every web designer has a different opinion on the topic, here is what we think: In our opinion an overhaul of your website needs to happen every

The post How often should I redesign my website? appeared first on 301 Interactive Marketing.

Yew Dell Botanical Gardens Wedding

by sharring @ Boston's Floral

Mon May 29 06:07:46 PDT 2017

Looking for a great place to have your wedding in Crestwood Kentucky? Yew Dell Gardens is a beautiful indoor outdoor space in the heart of Oldham county. The grounds are open and beautiful, perfect for a group of up to 600. Excellent parking is free and there are several buildings and pavilions with lovely walking […]

The post Yew Dell Botanical Gardens Wedding appeared first on Boston's Floral.

Linda Schuster featured on StyleBlueprint

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Feb 16 07:58:39 PST 2015

By Heidi Potter, StyleBlueprint Photo by Adele Reding “Linda Schuster is tiny, but don’t let her stature fool you. Her marketing firm, Quantum Communications (or Q the Agency), services clients such as Brown-Forman, The University of Louisville and YUM! Brands, just to name a few. This woman is connected and committed to Louisville. Running her portfolio and raising a family definitely keep her on her toes, but this self-proclaimed foodie always manages to try the latest local restaurant. Welcome today’s FACES profile, Linda Schuster. What made you decide to go into public relations as a career? I was an accounting major in college and bored to death working in an accounting firm my junior year. So I called my dad and said I was switching majors! I decided to do an internship at an agency in Austin for fun. I loved it and here I am. How long have you owned your own business? 21 years What kind of advice would you have given yourself 20 years ago? I don’t think anyone can tell you what it’s going to be like to own your own business. It’s both rewarding and frightening every day. Mostly rewarding. I guess I would say get […]

The post Linda Schuster featured on StyleBlueprint appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

How Rebranding Can Help You Expand Your Audience and Marketing Capabilities

by storybook @ Blackstone Media

Fri Sep 29 10:31:01 PDT 2017

In the age of online marketing and constant digital advancements in the business world, it can be easy to feel out of touch with your expanding audience. However, expanding your brand and building brand awareness among newer generations is easier than you might think. Effective online marketing, SEO, and strong web design are all important […]

The post How Rebranding Can Help You Expand Your Audience and Marketing Capabilities appeared first on Blackstone Media.

Programmatic Ad Buying

by admin @ Scoppechio

Thu Apr 13 08:22:06 PDT 2017

An Agency Point of View: Scoppechio works diligently on behalf of our clients to ensure their digital ads don’t appear near offensive content or on websites that

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Scoppechio Acquires Majority Stake In Columbus-based Experiential Marketing Agency CivitasNow

by admin @ Scoppechio

Tue Aug 08 14:01:38 PDT 2017

Louisville, KY – August, 2017 – Scoppechio, Kentucky’s largest ad agency and one of the nation’s largest independent agencies, has acquired a majority interest in Columbus,

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The post Scoppechio Acquires Majority Stake In Columbus-based Experiential Marketing Agency CivitasNow appeared first on Scoppechio.

Brand Voice: Much Ado About (Sometimes) Very Little

by Marc Linquist @ WordsFresh

Thu Mar 31 05:27:15 PDT 2016

In my second installment of The Marketing Curmudgeon series, I “investigate” brand voice. Which is to say, I take it for what it really is: just one component in a brand’s marketing effort. Sometimes it’s an important component requiring a certain amount of attention—and quite often it’s just no big deal. Brand voice…no big deal? […]

5 Tools to Help Improve Your Local SEO Listings

by BK Media Pros @ bkMediaPros

Sat Aug 03 02:35:05 PDT 2013

Today, showing up properly in the local search results on sites like Google, Yelp, Yahoo, Bing, Apple maps and other local sites is essential to the success of any business. Most small business owners do not realize that showing on these sites is free and that properly setting them up and claiming them across many sites can drive new local paying customers to their websites. Here are 5 tools and … Continue reading

The post 5 Tools to Help Improve Your Local SEO Listings appeared first on bkMediaPros.

Scoppechio Adds Award-Winning Creative Talent

by admin @ Scoppechio

Wed Oct 04 08:46:54 PDT 2017

Louisville, KY – September 13, 2017 Scoppechio, Kentucky’s largest ad agency and one of the country’s leading independent shops, has hired Stephen Childress as its new

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The post Scoppechio Adds Award-Winning Creative Talent appeared first on Scoppechio.

Amazon SEO: A guide to improving your rankings on Amazon

by DPadmin @ Guardian Owl Digital Boutique

Wed Oct 11 06:14:58 PDT 2017

Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that […]

The post Amazon SEO: A guide to improving your rankings on Amazon appeared first on Guardian Owl Digital Boutique.

Are You Winning at Local Search? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Feb 19 05:00:43 PST 2016

Before slamming our computers shut and running out of the office and into the weekend, we’ve accumulated a round-up of the latest in digital marketing news over the past couple weeks. Give it a peek below. SEO Small Businesses and Local Search Needs According to a recent survey by local marketing news company Street Fight, 25 percent of small- and medium-sized businesses consider SEO to be the area of marketing where the most help is needed....

The post Are You Winning at Local Search? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

Bluegrass Indoor Karting

by Hatfield Media @ Hatfield Media

Fri May 26 13:24:08 PDT 2017

Bluegrass Indoor Karting is the best indoor racing facility in Louisville Kentucky.  Equipped with top-performing cars with top speeds exceeding 40mph, this is not the go carts you grew up with.  Helmet and neck-guard required!  As the agency of record ...

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Press Release from the E. Government Institute

by Hitche @ The E. Government Institute

Mon Aug 21 12:41:52 PDT 2017

After an extensive and exhaustive Internet study of web designers, graphic artists and writers available, the E. Government Institute is happy to announce that we have chosen QC’s Web Design & SEO (www.qcswebdesignseo.com) to create and manage our presence on the Internet. Given our Kentucky location, the E. Government Institute knew that Quentin Craft, the […]

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Ignoring Mobile is No Longer an Option – Why You Need a Responsive Website

by BK Media Pros @ bkMediaPros

Sat Aug 03 02:35:30 PDT 2013

Many have put off updating your websites or adding mobile capability for a few years now. It is an easy thing to ignore. How often do you check your website on a mobile device? Probably not often. However, your most important consumers are viewing it and ignoring them will cost you business. It most likely already has. First, let’s answer a few of your questions: Do people really use their … Continue reading

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Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Mar 04 05:00:18 PST 2016

You likely don’t have time to sift through the inner workings of the Web searching for the most relevant digital marketing news. That’s fine, you don’t need to do that. Luckily, we’ve compiled seven articles throughout the last couple weeks that grabbed our attention. Check them out. SEO/SEM 5 Ways to Increase Local Online Exposure As local search continues to factor in to the decision-making process of consumers and inevitably plays a part in deciding which...

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Scoppechio Awards 2017 “Rise Above” Scholarship

by admin @ Scoppechio

Thu Aug 24 08:50:17 PDT 2017

LOUISVILLE, KY – August 23, 2017– Louisville-based Scoppechio, Kentucky’s largest ad agency and one of the nation’s leading independent marketing firms, has announced this year’s

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How to Generate and Post Viral Content For Your Business

by pkenney @ Digital Marketing Specialist Patrick Kenney

Mon Dec 14 16:56:41 PST 2015

Do you struggle to reach your target marketing? In this quick tutorial, I walk you through; How to find viral content ideas fast. How to legally copy and past articles to you blog. How to format it for maximum exposure on Facebook ….and how fast it can go viral. Watch video 1 and be sure […]

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SearchCap: Google AMP updates, SEO content & paid search clicks

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Oct 03 13:00:41 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AMP updates, SEO content & paid search clicks appeared first on Search Engine Land.

Press Release from the E. Government Institute

by Hitche @ Louisville SEO – The E. Government Institute

Mon Aug 21 12:41:52 PDT 2017

After an extensive and exhaustive Internet study of web designers, graphic artists and writers available, the E. Government Institute is happy to announce that we have chosen QC’s Web Design & SEO (www.qcswebdesignseo.com) to create and manage our presence on the Internet. Given our Kentucky location, the E. Government Institute knew that Quentin Craft, the […]

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Stock Photography or Photo Shoot?

by Jim Miller @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Fri Oct 25 06:17:37 PDT 2013

Every new creative project has its challenges. What’s the theme going to be? The tone? What do we need to say and what’s the best way to say it? And among all those decisions (and a thousand more) is another one we make on nearly every project that requires visuals—do we need a photo shoot or will stock photography (licensed, pre-shot photos) suffice? Below you’ll find an overview of the benefits and drawbacks of each. Easy & Affordable Two of the biggest benefits to stock photography are price and availability. Stock is usually relatively affordable when compared to the larger cost of a photo shoot, which requires a professional photographer, art director, and many other expenses. Stock is also available to buy on the spot. There are dozens of stock photo companies on the web that offer high-quality images around the clock for download. There’s a lot of great stock out there to choose from. Every day it gets easier to find very artistic and stylish stock images. In fact, you’d be surprised by how many well-known brands use it in their advertising. It’s all about finding the best image for the concept at hand. A True Reflection of Your […]

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Join us at the LEO Readers Choice Awards!

by Sean H. @ Design Web Louisville

Tue Sep 12 06:42:09 PDT 2017

Come support us at the LEO Readers Choice awards! Awards to be held at Tim Faulkner Gallery on October 5th from 6-9pm. Drinks, tastings and live entertainment as well as all the awesome art at Tim Faulkner. Join us. Cheer us on as well as all the other awesome attendees. Tickets are just $15 dollars […]

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Beautiful Wedding Bouquets from Right Here in Louisville Kentucky!

by sharring @ Boston's Floral

Sat Apr 29 06:50:52 PDT 2017

Check out these local Louisville Kentucky brides carrying stunning custom made and personally styled bridal bouquets. Each bouquet was designed to flatter the brides dress and bring out and accent her exact personality with flowers. These flowers are not stock photos. These are the stunning work of our very own Andrea Glass from right here […]

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SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Wed Oct 11 13:00:02 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands appeared first on Search Engine Land.

Assess Your Influence With a Digital Audit

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue Nov 12 12:34:40 PST 2013

Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help. Digital media audits assess your current digital initiatives and assets to identify resources and opportunities for increased effectiveness and engagement. For companies using websites, apps, social media, blogs, and email marketing, these audits offer an invaluable analysis that can reveal the strengths and weaknesses of your digital marketing efforts. Within an audit, seven core areas are reviewed to determine digital reach, structure and influence. Below you’ll find a detailed breakout of each of the areas, including the key criteria analyzed for each. Reach + Presence Determination of current channels and exposure for organic and paid reach for all digital initiatives including websites, landing pages, SEO, PPC, blogs, social media, email marketing, mobile applications, digital advertising Determination of website grade and rank through Google, Bing and Yahoo Architecture Design review User experience/interface review Functionality review Structure/architecture assessment Content Content strategy Content creation workflows Content Assets Format reviews Grammar/spelling/punctuation SEO optimized/keywords Conversion Clear conversion funnels Opt-in/lead captures Bounce-rate CTA’s Integration Correct linking […]

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IPIC 2016 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

Thu Jul 21 10:13:54 PDT 2016

International Print & Imaging Conference 2016 IPIC started as a small buying group in California over 30 years ago and is now an international association that provides a broad range of business services to members across the world. At the conference in Las Vegas, Dan and Brittany presented “10 Ways to Improve Your SEO Now” to an eager crowd of people looking to promote their business. This actionable list engaged the audience, prompting them to re-evaluate their own...

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Online Reviews: Why Your Local Business Needs Them (and How to Get More)

by Dan Skaggs @ One Thing Marketing Louisville, KY

Mon Mar 06 05:15:53 PST 2017

Warning! While you are reading this, someone is talking about your business. Someone is sitting down right now to tell their friend, co-worker, or family about their recent purchase, how your product works, or what they think of your service. Of course, this is nothing new. For generations, word of mouth has been one of the most reliable ways to build...

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How To Create Local Content For Local SEO

by DPadmin @ Guardian Owl Digital Boutique

Wed Oct 11 06:48:05 PDT 2017

Local SEO can help you get an edge over the national competition by reducing competition to only your own geographic locality. To do this, you’ll need local-specific content on your website. If you run a small business and you’re exhausted from trying to compete with your national, big-business competitors in search engine rankings, there’s no […]

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Find your target audience with YouTube video advertising

by DPadmin @ Guardian Owl Digital Boutique

Tue Sep 26 20:06:04 PDT 2017

Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the site. Within that large volume […]

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Building a marketing campaign for your nonprofit

by Rebecca Nimon @ WordsFresh

Mon Apr 24 06:28:09 PDT 2017

You’re at the starting line. The countdown begins. Look to your left and see a Ferrari. Look to your right and see a Lamborghini. Look at your steering wheel and you see the Honda logo of your rinky-dink 1985 CRX. Let’s face it. Not all marketing campaigns are Jaguars and Ferraris. Some are 1985 Honda […]

WHY SHOULD MY BUSINESS HAVE A BLOG?

by Kenny Marcum @ 301 Interactive Marketing

Mon Feb 10 07:41:25 PST 2014

  The Internet is serious business beset by a sea of competitors fumbling for that top spot on Google. I’m here to help you begin the steps to forming a plan to quit fumbling for a better SERP (search engine result page) position. It’s rather simple, so the cold sweats and shaky hand trying to

The post WHY SHOULD MY BUSINESS HAVE A BLOG? appeared first on 301 Interactive Marketing.

The Key to great SEO Keywords

by Nikki @ Task Guardian

Wed Jan 02 08:18:56 PST 2013

Keyword research is arguably the most important part of your entire SEO strategy. Before you can even begin optimizing , you need to identify your keywords. But how do you go about keyword research? Follow the steps below and you will find yourself with a list of solid keywords in no time. 1. Brainstorm and create […]

Tips for Non-Tech People Working with Developers

by storybook @ Blackstone Media

Mon Sep 25 10:45:27 PDT 2017

A large-scale web project can make even the most confident and capable marketers feel a bit uneasy, particularly if you’re working with an outside vendor or new agency. You’ll be introduced to agency leadership, account managers, creatives, designers, content specialists and of course, developers — all of which play critical roles in the success of […]

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3 Essential Reasons To Update Your Business Website

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Mar 11 05:00:37 PST 2016

Rarely do we ignore important assets by allowing them to go neglected for extended periods of time. A business website shouldn’t be any different, especially considering that most buyers shop around and read about a company’s products and services before making a purchase. Given the fact that online research has become a focal point of the buying process, website maintenance and upkeep is critical to ensuring that your company’s site has relevant and up-to-date information...

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Kentucky’s Largest Ad Agency Moves Into Kentucky’s Tallest Building

by Tom Gilmore @ Scoppechio

Thu Oct 12 05:57:37 PDT 2017

Scoppechio Moves Into New Offices At 400 W. Market Street And Celebrates 30 Years Louisville, KY – October 12, 2017 – Kentucky’s largest independent advertising agency,

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