How Rebranding Can Help You Expand Your Audience and Marketing Capabilities

by storybook @ Blackstone Media

Fri Sep 29 10:31:01 PDT 2017

In the age of online marketing and constant digital advancements in the business world, it can be easy to feel out of touch with your expanding audience. However, expanding your brand and building brand awareness among newer generations is easier than you might think. Effective online marketing, SEO, and strong web design are all important […]

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Where Did the Ads Go? Google Removes Right Side Ads | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Mar 04 05:00:18 PST 2016

You likely don’t have time to sift through the inner workings of the Web searching for the most relevant digital marketing news. That’s fine, you don’t need to do that. Luckily, we’ve compiled seven articles throughout the last couple weeks that grabbed our attention. Check them out. SEO/SEM 5 Ways to Increase Local Online Exposure As local search continues to factor in to the decision-making process of consumers and inevitably plays a part in deciding which...

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Punch Up Your Copy (and Search Ranking) with SEO Keywords

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue Dec 17 07:03:06 PST 2013

By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about programming. In fact, we always recommend seeking the help of an SEO professional to take full advantage of all the benefits of optimization. There is, however, a more accessible way to get the SEO ball rolling—add keywords to your copy. It’s one of the simplest things you can do to help boost your rankings. You don’t need a programmer. You won’t have to learn the complexities of back-end coding. With just a little thought and research, you can make an impact—and here’s how. Keywords Are Your Friends Nearly everyone knows how to use a search engine like Google or Yahoo. You type in a few words that you think best describe what you’re looking for, then you let the search engine do its thing. Search engines find what you’re looking for by seeking out those words on relevant websites. So to stack the odds in your favor, make sure those popular search terms—whatever your audience […]

The post Punch Up Your Copy (and Search Ranking) with SEO Keywords appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Get In On The Baby Boom

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue May 20 13:12:42 PDT 2014

The Secrets of Marketing to Seniors As the Baby Boomer generation grows older, the senior age group has become the largest in the US in terms of size and percent of the population. With that share of the market comes great buying power. In fact, today 77% of the country’s wealth is controlled by senior citizens. They’re living longer and becoming more active. That’s why, now more than ever, understanding how and why they buy is critical to any company hoping to maximize their marketing efforts. Build Trust—and a Relationship Seniors like to know what they’re spending their money on. They devote more time researching and planning their purchases than other age groups. That means earning their trust is critical. How do you that? Great customer service is one way. Seminars, workshops and other sponsored events are another. Give them the opportunity to spend time with your brand and get comfortable with it. If they like what they see, they’re more likely to become loyal customers. Referrals Can Make the Difference When compared to other demographics, seniors are more likely to respond to word of mouth and referrals. They put a high value on personal recommendations from people they know. […]

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Benefits of Open Source CMS Software

by Sean H. @ Design Web Louisville

Thu Jul 13 11:20:12 PDT 2017

CMS software is a sort of operating system for your website, allowing you to design a site using simplified tools, sidestepping the need to know how to develop a website from the ground up.

The post Benefits of Open Source CMS Software appeared first on Design Web Louisville.

IPIC 2016 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

Thu Jul 21 10:13:54 PDT 2016

International Print & Imaging Conference 2016 IPIC started as a small buying group in California over 30 years ago and is now an international association that provides a broad range of business services to members across the world. At the conference in Las Vegas, Dan and Brittany presented “10 Ways to Improve Your SEO Now” to an eager crowd of people looking to promote their business. This actionable list engaged the audience, prompting them to re-evaluate their own...

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Customer Appreciation: A Powerful Thing

by Esther Banegas @ New West Agency

Wed Mar 04 04:30:57 PST 2015

Customers are often referred to as an investment that keeps any business foundation strong. Often times we forget how important customers are and how crucial it is for business to show appreciation towards them. The style of appreciation does not need to be costly; on the contrary, it should be a gift that resonates with […]

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Yard Sale

by Buechel-Admin @ City of West Buechel, Kentucky

Sat Jun 07 06:58:55 PDT 2014

On Saturday, May 17, the City of West Buechel sponsored a yard sale. Donuts and coffee sales were featured to benefit the youth activities at the Community Center. Here are some of the pictures from the activity:

Godrej Properties Launch Godrej Nest in Noida

by chetansingh2 @ Herbal Tricks

Thu Oct 12 11:01:11 PDT 2017

Moving well ranked pages

by SEODESIGN @ SEO Design Company

Tue Nov 15 09:40:33 PST 2011

If you have  just redesigned some pages on your site and the pages have high search engine rankings that you don’t want to lose, you need to  safely redirect web site traffic from your old pages to the new pages without losing your rankings.  You do this by using a ” 301 redirect ” What is 301 redirect? 301 […]

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How To Create Local Content For Local SEO

by DPadmin @ Guardian Owl Digital Boutique

Wed Oct 11 06:48:05 PDT 2017

Local SEO can help you get an edge over the national competition by reducing competition to only your own geographic locality. To do this, you’ll need local-specific content on your website. If you run a small business and you’re exhausted from trying to compete with your national, big-business competitors in search engine rankings, there’s no […]

The post How To Create Local Content For Local SEO appeared first on Guardian Owl Digital Boutique.

Scoppechio Adds Award-Winning Creative Talent

by admin @ Scoppechio

Wed Oct 04 08:46:54 PDT 2017

Louisville, KY – September 13, 2017 Scoppechio, Kentucky’s largest ad agency and one of the country’s leading independent shops, has hired Stephen Childress as its new

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Phil Van Hooser

by Sean H. @ Design Web Louisville

Wed Sep 27 08:07:30 PDT 2017

Design Web created a great-looking site for noted author and keynote speaker, Phil Van Hooser, to funnel his visitors into leads and sales.

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4 Easy Ways to Improve Your SEO

by Media Venue @ Media Venue

Wed Sep 20 13:16:19 PDT 2017

When it comes to SEO everyone talks about Keywords. They are the key (pardon the pun) to a strong SEO campaign. While many years ago, it was all about creating content stuffed with those desired words and phrases; now search engines have increased their sophistication....

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Linda Schuster featured on StyleBlueprint

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Feb 16 07:58:39 PST 2015

By Heidi Potter, StyleBlueprint Photo by Adele Reding “Linda Schuster is tiny, but don’t let her stature fool you. Her marketing firm, Quantum Communications (or Q the Agency), services clients such as Brown-Forman, The University of Louisville and YUM! Brands, just to name a few. This woman is connected and committed to Louisville. Running her portfolio and raising a family definitely keep her on her toes, but this self-proclaimed foodie always manages to try the latest local restaurant. Welcome today’s FACES profile, Linda Schuster. What made you decide to go into public relations as a career? I was an accounting major in college and bored to death working in an accounting firm my junior year. So I called my dad and said I was switching majors! I decided to do an internship at an agency in Austin for fun. I loved it and here I am. How long have you owned your own business? 21 years What kind of advice would you have given yourself 20 years ago? I don’t think anyone can tell you what it’s going to be like to own your own business. It’s both rewarding and frightening every day. Mostly rewarding. I guess I would say get […]

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Amazon SEO: A guide to improving your rankings on Amazon

by DPadmin @ Guardian Owl Digital Boutique

Wed Oct 11 06:14:58 PDT 2017

Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that […]

The post Amazon SEO: A guide to improving your rankings on Amazon appeared first on Guardian Owl Digital Boutique.

Strategic Communications

by Hatfield Media @ Hatfield Media

Sat Aug 26 13:36:25 PDT 2017

Strategic Communications is a provider of technology services to US Government and Commercial verticals.  Headquartered in Louisville, KY, Strategic services clients of all sizes across the United States by providing a variety of IT products and services including infrastructure, communications ...

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With CMS Comes Great Responsibility

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Dec 09 06:00:55 PST 2013

Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on their web agency or a programmer to make even the smallest changes to their sites, now CMS makes many changes as easy as editing a Microsoft Word document. However, this increased access and control can also bring a few pesky (but easily avoidable) challenges. The most prevalent of these is changing content without thinking about how it might alter the design, layout and look of the site. At the Q, we spend a lot of time making sure your site looks great and functions perfectly before it’s launched. We want all the pieces to fit together. We want the best keywords to be included in the copy in all the right places. However, sometimes with a CMS component what may seem like a simple change can end up being a big one that can alter a site’s look, feel and function. Here are a few guidelines we suggest our clients keep in mind when making revisions and additions on their own: When changing copy, take into account how much copy will fit in the space you’re working […]

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Is Your Online Marketing Meeting Your Customers’ Needs? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Mar 18 05:00:23 PDT 2016

Customer satisfaction is largely based on whether you’re meeting consumer needs or not. Is your online marketing strategy doing the trick? This week, we rounded up seven articles that could help you cater your digital marketing tactics to online customers. SEO Google Experiments with Business Cards and Google Posts Recently, Google released an experimental feature that will allow businesses to publish content directly to Google. This content will then appear on the search engine results...

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Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Tue Feb 16 05:00:20 PST 2016

Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google’s most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways...

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Big Four Bridge Arts Festival

by Sean H. @ Design Web Louisville

Mon Jul 03 13:00:24 PDT 2017

An incredible new art festival is coming to Louisville and Design Web is proud to be a part of it. Our crew at Design Web put together a great website, and our experts are running social media and digital marketing for the festival.

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3 Essential Reasons To Update Your Business Website

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Mar 11 05:00:37 PST 2016

Rarely do we ignore important assets by allowing them to go neglected for extended periods of time. A business website shouldn’t be any different, especially considering that most buyers shop around and read about a company’s products and services before making a purchase. Given the fact that online research has become a focal point of the buying process, website maintenance and upkeep is critical to ensuring that your company’s site has relevant and up-to-date information...

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Stock Photography or Photo Shoot?

by Jim Miller @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Fri Oct 25 06:17:37 PDT 2013

Every new creative project has its challenges. What’s the theme going to be? The tone? What do we need to say and what’s the best way to say it? And among all those decisions (and a thousand more) is another one we make on nearly every project that requires visuals—do we need a photo shoot or will stock photography (licensed, pre-shot photos) suffice? Below you’ll find an overview of the benefits and drawbacks of each. Easy & Affordable Two of the biggest benefits to stock photography are price and availability. Stock is usually relatively affordable when compared to the larger cost of a photo shoot, which requires a professional photographer, art director, and many other expenses. Stock is also available to buy on the spot. There are dozens of stock photo companies on the web that offer high-quality images around the clock for download. There’s a lot of great stock out there to choose from. Every day it gets easier to find very artistic and stylish stock images. In fact, you’d be surprised by how many well-known brands use it in their advertising. It’s all about finding the best image for the concept at hand. A True Reflection of Your […]

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The Millennial Age

by New West @ New West Agency

Fri Apr 17 08:33:35 PDT 2015

Advertising to Millennials, the generation born between 1980s and early 2000, is not the same as advertising to Baby Boomers, the generation born between 1946 and 1964. According to recent studies, Millennials seek out brands that support and align with their values. In addition, Millennials also want to create a personal connection with the brand. […]

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IPIC 2017 Presentation

by Dan Skaggs @ One Thing Marketing Louisville, KY

Tue Jul 18 10:53:13 PDT 2017

Last week, our own Brittany Murphy presented at the 2017 International Print & Imaging Conference (IPIC). During the Las Vegas presentation, Brittany highlighted the importance of local SEO in growing your business. With a helpful step-by-step breakdown of the most important factors in ranking locally, the audience learned tons of useful information on how they could implement these actionable tactics today to start greatly improving their online presence.

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Even the Worst Super Bowl Spot Is Better Than None at All

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Thu Feb 12 09:26:53 PST 2015

According to USA Today, the lowest rated Super Bowl spot of the over 60 spots aired was a short fifteen-second ad for a mobile game called Heroes Charge. It probably ranked so low because it was utterly forgettable rather than inherently terrible (like that now infamous Nationwide spot), but apparently even the most forgettable Super Bowl ad can mean big business. The day before the Super Bowl, Heroes Charge was ranked as the 899th most downloaded iPhone app in the country. In the days after the ad aired, it shot up to 252nd on the downloads chart and 21st on the top grossing US apps charts. Those are pretty impressive numbers—and ones that can be almost entirely attributed to that single spot. While of course not everyone can afford a spot in the Super Bowl, the takeaway resonates with companies of all sizes (and budgets) interested in building their brands and driving sales—if you want to succeed, you’ve got to get out there and market yourself! Even if you’re not the biggest and best in the field, anything you can do to get your company’s name out there is almost always better than doing nothing at all.

The post Even the Worst Super Bowl Spot
Is Better Than None at All appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Scoppechio Mourns Loss of Founder, Chairman

by admin @ Scoppechio

Thu Jun 29 08:19:12 PDT 2017

  Louisville, KY – June 29, 2017 – Scoppechio is deeply saddened to announce that our founder and chairman, Debbie Scoppechio peacefully passed away at age

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Scoppechio Acquires Majority Stake In Columbus-based Experiential Marketing Agency CivitasNow

by admin @ Scoppechio

Tue Aug 08 14:01:38 PDT 2017

Louisville, KY – August, 2017 – Scoppechio, Kentucky’s largest ad agency and one of the nation’s largest independent agencies, has acquired a majority interest in Columbus,

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Design Web Loves the Arts – Big Four Arts Festival

by Sean H. @ Design Web Louisville

Thu Sep 07 16:43:40 PDT 2017

The Big Four Arts Festival is this weekend and Design Web is the presenting sponsor. We are really looking forward to this inaugural event that features over 130 artists, including 20+ emerging artists, food, drinks, and music.

The post Design Web Loves the Arts – Big Four Arts Festival appeared first on Design Web Louisville.

The Year of the #Hashtag

by New West @ New West Agency

Tue Jan 13 09:46:49 PST 2015

2014 has been referred to by several media outlets as “the year of the #hashtag.” The hashtag originated through Twitter, but its use has expanded to include multiple social media platforms. Since its introduction, the hashtag has become an instrumental piece for social activism movements that may have otherwise been lost in all the clutter […]

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The Key to great SEO Keywords

by Nikki @ Task Guardian

Wed Jan 02 08:18:56 PST 2013

Keyword research is arguably the most important part of your entire SEO strategy. Before you can even begin optimizing , you need to identify your keywords. But how do you go about keyword research? Follow the steps below and you will find yourself with a list of solid keywords in no time. 1. Brainstorm and create […]

Come Visit Design Web At Fandom Fest!

by Sean H. @ Design Web Louisville

Tue Jul 11 11:14:03 PDT 2017

We love comic conventions and art at Design Web. We're taking a break from making websites to hang out at Fandom Fest and sell some artwork!

The post Come Visit Design Web At Fandom Fest! appeared first on Design Web Louisville.

Scoppechio Lands Agency of Record Partnership on Brown-Forman’s el Jimador Tequila

by admin @ Scoppechio

Mon Jul 31 13:02:14 PDT 2017

Louisville, KY – July 31, 2017 – Scoppechio, a Louisville-based omnichannel marketing services agency, has been selected Agency of Record for the el Jimador Tequila brand,

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The post Scoppechio Lands Agency of Record Partnership on Brown-Forman’s el Jimador Tequila appeared first on Scoppechio.

Why Graphic Design is Important

by New West @ New West Agency

Thu Jan 15 03:30:12 PST 2015

Why is graphic design so important? I asked myself that same question while sitting in my office. I thought about it for nearly ten minutes and I had the bright idea of asking every employee at New West. Here’s what a few of them said: The correct answer is: there is no correct answer. The […]

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Cheap Websites vs Affordable Websites

by Sean H. @ Design Web Louisville

Wed Sep 13 05:57:18 PDT 2017

At Design Web, we pride ourselves on our ability to provide the most affordable websites in Louisville. What is the difference between a cheap website and an affordable one?

The post Cheap Websites vs Affordable Websites appeared first on Design Web Louisville.

Bluegrass Indoor Karting

by Hatfield Media @ Hatfield Media

Fri May 26 13:24:08 PDT 2017

Bluegrass Indoor Karting is the best indoor racing facility in Louisville Kentucky.  Equipped with top-performing cars with top speeds exceeding 40mph, this is not the go carts you grew up with.  Helmet and neck-guard required!  As the agency of record ...

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Kentucky’s Largest Ad Agency Expands to Cincinnati

by admin @ Scoppechio

Thu Jul 13 08:18:07 PDT 2017

CINCINNATI, OH – July 2017 – Louisville-based Scoppechio Advertising has expanded, adding a new office in downtown Cincinnati at 615 Main Street. The office will be

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SSL Certificates

by Sean H. @ Design Web Louisville

Tue Aug 15 06:36:12 PDT 2017

Have you had a pop up saying “Insecure Connection” or received an email warning saying that Chrome will show security warnings on your website? You need an SSL certificate! You can usually contact your hosting company, and, for a fee, they will install a new SSL certificate for you. What is an SSL Certificate? SSL […]

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Kentucky’s Largest Ad Agency Moves Into Kentucky’s Tallest Building

by Tom Gilmore @ Scoppechio

Thu Oct 12 05:57:37 PDT 2017

Scoppechio Moves Into New Offices At 400 W. Market Street And Celebrates 30 Years Louisville, KY – October 12, 2017 – Kentucky’s largest independent advertising agency,

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SEO Optimization, PPC Performance & More!

by storybook @ Blackstone Media

Fri Oct 13 06:57:21 PDT 2017

From search marketing to SEO optimization to social media, there’s plenty out there keeping digital marketers busy. In order to stay up with the constant changes in standards and practices, a lot of research is required. Of course, that can take many forms, but one of the most prominent ways it happens here at BSM […]

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Local SEO: 3 steps to get your local business ranked on search engines

by Matt Langan @

Wed Nov 26 17:36:27 PST 2014

Running a business is tough. Really, really tough. But running a business is infinitely more tear-jerkingly difficult and frustrating when your business offers an amazing product or service that people are actively searching for but can’t find. This is happening every single day to businesses with websites that aren’t optimized for local search and social media. Because I don’t like to see people cry, this post will show you several online marketing steps you can use right now to help your website rank higher on popular search engines like Google and Bing. Keyword research for local search First, you have to identify the keywords and keyword phrases you should optimize your website for. …

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Evan Williams, Elijah Craig Kick Off Presidential Campaign

by admin @ Ashton Advertising

Tue May 10 11:39:47 PDT 2016

Bardstown, KY – Evan Williams and Elijah Craig kicked off their presidential campaign today from the Bourbon Capitol of the World – Bardstown, Ky.  READ MORE

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Relevant Content

by SEODESIGN @ SEO Design Company

Thu Sep 22 09:08:31 PDT 2011

What seems to be the most important thing today in search engine optimization? Content! From my experience the search engines are out there crawling websites trying to find what people are looking for. Yeah, there might be a couple of tricks, techniques and secret formulas, but more and more those are going by the wayside. […]

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Are You Winning at Local Search? | Friday Finish Line

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Fri Feb 19 05:00:43 PST 2016

Before slamming our computers shut and running out of the office and into the weekend, we’ve accumulated a round-up of the latest in digital marketing news over the past couple weeks. Give it a peek below. SEO Small Businesses and Local Search Needs According to a recent survey by local marketing news company Street Fight, 25 percent of small- and medium-sized businesses consider SEO to be the area of marketing where the most help is needed....

The post Are You Winning at Local Search? | Friday Finish Line appeared first on One Thing Marketing Louisville, KY.

Why User Interface Is More Important Than Content For New Companies

by New West @ New West Agency

Thu Mar 31 12:54:59 PDT 2016

Have you ever looked at a person and your first thought was, “I wonder if they are a great conversationalist?” My guess is no. Rarely do we ever see a visual and immediately assess the worth of its content. We will assume, (albeit however dangerous) that you have a viable business concept. I will also […]

The post Why User Interface Is More Important Than Content For New Companies appeared first on New West Agency.

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO

by DPadmin @ Guardian Owl Digital Boutique

Wed Oct 11 06:36:07 PDT 2017

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO Measure organic success with relevant metrics. Image credit: relif | Getty Images Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first […]

The post Keyword Rankings Are Meaningless: Learn How to Grade Your SEO appeared first on Guardian Owl Digital Boutique.

A Beginner’s Guide to Facebook Advertising

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Mar 03 09:57:11 PST 2014

Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater. To help take advantage of this enormous user base, Facebook developed an advertising platform—called simply Facebook Ads—to help businesses, brands and organizations generate more awareness and better reach their target audiences.   1.  Identify Your Audience Much like Google AdWords or Bing Ads, Facebook allows users to finely target their audience by key demographics (age, gender, interests, location) and optimize campaigns for likes, clicks or interactions. For instance, you can target all individuals 18+ that live in the United States who like arts and music. Or you could identify more specific segments, such as women living in the south end of Chicago, age 30 – 50 who like the show Grey’s Anatomy. How? When a user creates a profile on Facebook they are asked to share demographic information. Additionally, the pages they like and the interests they discuss on the site further factor into the Facebook search algorithm. Using this information Facebook can display ads only to the most relevant audiences—and the more […]

The post A Beginner’s Guide to Facebook Advertising appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Cost To Build A Web Site

by SEODESIGN @ SEO Design Company

Mon Oct 24 09:32:52 PDT 2011

Helpful Info Regarding Your Next Design Hire Once your business has decided that it’s time to get in the game and create a website (and, in 2011, that shouldn’t be a hard decision), it’s time to face the daunting task of designing and creating the site that will introduce your brand to the Web. This […]

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Join us at the LEO Readers Choice Awards!

by Sean H. @ Design Web Louisville

Tue Sep 12 06:42:09 PDT 2017

Come support us at the LEO Readers Choice awards! Awards to be held at Tim Faulkner Gallery on October 5th from 6-9pm. Drinks, tastings and live entertainment as well as all the awesome art at Tim Faulkner. Join us. Cheer us on as well as all the other awesome attendees. Tickets are just $15 dollars […]

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Make Your Social Media Voice Have Impact

by Esther Banegas @ New West Agency

Mon Dec 12 01:00:50 PST 2016

Social media is one of the leading forces of building awareness for your brand. It not only creates more exposure for your products or services, but, more importantly, it also allows you to listen to your customers and engage with them in a meaningful way. Before you engage with your customers on social media channels, […]

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Strong Hold

by Hatfield Media @ Hatfield Media

Mon Mar 27 15:33:36 PDT 2017

Strong Hold is a Louisville-based manufacturer of heavy-duty steel industrial grade storage and workspace solutions.  Our video team recently spent some time at their facility to capture the people and processes that run the business.  The goal of the video project ...

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What Businesses Can Learn from March Madness

by New West @ New West Agency

Wed Mar 18 05:00:48 PDT 2015

The year is flying by here at New West! First, there was the Super Bowl, and now we’re headed into March Madness! Both the Super Bowl and March Madness create a lot of buzz this time of year; but how is this buzz created? Well, since the Super Bowl has come and gone, let’s talk March Madness! […]

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Online Reviews: Why Your Local Business Needs Them (and How to Get More)

by Dan Skaggs @ One Thing Marketing Louisville, KY

Mon Mar 06 05:15:53 PST 2017

Warning! While you are reading this, someone is talking about your business. Someone is sitting down right now to tell their friend, co-worker, or family about their recent purchase, how your product works, or what they think of your service. Of course, this is nothing new. For generations, word of mouth has been one of the most reliable ways to build...

The post Online Reviews: Why Your Local Business Needs Them (and How to Get More) appeared first on One Thing Marketing Louisville, KY.

Assess Your Influence With a Digital Audit

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue Nov 12 12:34:40 PST 2013

Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help. Digital media audits assess your current digital initiatives and assets to identify resources and opportunities for increased effectiveness and engagement. For companies using websites, apps, social media, blogs, and email marketing, these audits offer an invaluable analysis that can reveal the strengths and weaknesses of your digital marketing efforts. Within an audit, seven core areas are reviewed to determine digital reach, structure and influence. Below you’ll find a detailed breakout of each of the areas, including the key criteria analyzed for each. Reach + Presence Determination of current channels and exposure for organic and paid reach for all digital initiatives including websites, landing pages, SEO, PPC, blogs, social media, email marketing, mobile applications, digital advertising Determination of website grade and rank through Google, Bing and Yahoo Architecture Design review User experience/interface review Functionality review Structure/architecture assessment Content Content strategy Content creation workflows Content Assets Format reviews Grammar/spelling/punctuation SEO optimized/keywords Conversion Clear conversion funnels Opt-in/lead captures Bounce-rate CTA’s Integration Correct linking […]

The post Assess Your Influence With a Digital Audit appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

WHY SHOULD MY BUSINESS HAVE A BLOG?

by Kenny Marcum @ 301 Interactive Marketing

Mon Feb 10 07:41:25 PST 2014

  The Internet is serious business beset by a sea of competitors fumbling for that top spot on Google. I’m here to help you begin the steps to forming a plan to quit fumbling for a better SERP (search engine result page) position. It’s rather simple, so the cold sweats and shaky hand trying to

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Boost Your Company’s Reputation… Or Else

by Dan Skaggs @ One Thing Marketing Louisville, KY

Sat Jul 01 12:36:17 PDT 2017

People talk. Wonder what they are saying about your business? More than 25% of a company’s market value comes directly from its reputation. Whether you’re a local business or a multi-industry conglomerate, your reputation plays a major role in your company’s success. But just how important is reputation management to your business? Infographic by WebpageFX

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A Primer on Influencer Marketing

by Sean H. @ Design Web Louisville

Wed Sep 27 05:51:08 PDT 2017

Influencer marketing is widely recognized as the hottest marketing concept of 2017, but this trend isn't really new. The idea of getting influential people to recommend your products dates back to the earliest days of celebrity endorsements

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Baby Boomers and Technology

by New West @ New West Agency

Wed May 27 02:00:30 PDT 2015

Millennials are frequently featured in news headlines and seem to be the target of many marketing campaigns. While this group—defined by birth years between the early 1980s and early 2000s—is an interesting group to study, advertisers cannot lose sight of another important group—Baby Boomers. These Boomers, born in the roughly 20 year period following World […]

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Chris Nation Named 2015 AAF Hot 10 Award Winner

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Wed Jun 24 10:28:21 PDT 2015

We’re excited to announce that our very own Director of Client Services, Chris Nation, has been selected as one of the 2015 American Advertising Federation of Louisville’s Hot 10. The announcement was made Thursday, June 18 during the AAF’s 2015 Hot 10 Awards Luncheon at The Olmsted. According to AAF Louisville, “The Hot 10 Awards recognize those advertising and marketing professionals under 32 in the Louisville industry that go beyond the 8-5-work day in big and small ways.” Chris commented,  “I am incredibly grateful and honored to be a recipient of this award and look forward to serving and investing in the advertising industry in our community.” We couldn’t be happier that Chris has been recognized for his strong work ethic and positive impact on the Louisville advertising community. We are proud to have him as part of our team and look forward to what the future holds! About AAF-Louisville: American Advertising Federation – Louisville, formerly the Advertising Federation of Louisville (AdFed), with more than 650 members, represents Louisville’s $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other […]

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JML Infotech

by Sean H. @ Design Web Louisville

Wed Jul 19 06:00:11 PDT 2017

Design Web put together a great website design for JML Infotech that reflected his business perfectly and displayed all of his services.

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Crafting A Public Relations Strategy

by New West @ New West Agency

Thu Jan 08 01:00:22 PST 2015

Proactively developing a public relations strategy for your organization can pay dividends in building the right relationships over time. Good PR practices are not developed as “quick fixes” but rather to create long-term benefits to support your brand and complement your marketing plans. Here are a few questions to consider when crafting a strategy:  What are […]

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Want To Learn How To Cook? Read These Tips

by maryknorman @ Herbal Tricks

Thu Oct 12 08:26:46 PDT 2017

Getting Listed: Using Local Business Citations to Boost Online Visibility

by Garrett Bonistalli @ One Thing Marketing Louisville, KY

Mon Jul 25 05:15:01 PDT 2016

Implementing an effective digital marketing strategy to grow your business will likely include several moving parts at once. From website design to strategy, the formula for achieving success in the digital space can seem complicated. That’s why we are going to focus this post on explaining how business citations – a large chunk to the local SEO equation – can benefit your business. What is a Local Business Citation? Generally speaking, a business citation is...

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My History Month

by New West @ New West Agency

Fri Feb 27 09:05:34 PST 2015

After years of celebrating Black History Week and pressing for more observance of the contributions African Americans have made to history, and in celebration of our bicentennial in 1976, President Gerald Ford officially recognized Black History Month. While this was a major step towards equality, it is also a glaring indictment on American culture and […]

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Scoppechio Went Big in Times Square, and Beyond

by admin @ Scoppechio

Thu Apr 13 08:23:30 PDT 2017

Our client, The Kentucky Department of Tourism, came to us with a challenge: to memorably convey the distinctive and exciting things that await you when

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2017 SEO Strategies & Trends

by brownie @ Crosby Interactive

Sat Feb 18 10:35:07 PST 2017

A client asked, “What five tech trends should I watch for in 2015?” Here’s what I said and how she can profit…

by Matt Langan @

Mon Dec 29 10:28:22 PST 2014

If you could have one superpower, what would it be? Flying? Traveling in time? Something else? When I was ten, it was to dunk. I know what you’re thinking, that power isn’t super. But to a short, chunky white boy who spent hours each day trading basketball cards and dreaming about playing in the NBA, it was. When I was fourteen, it was mind reading. If I could only read my crush’s mind, I could get her to like me, I thought. I still wish I had this superpower at times 😉 Now, it’s predicting the future. Imagine the actions you could take (or avoid) today if you knew what will happen …

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Quantum Celebrates Two Decades in Advertising

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Wed Feb 19 12:48:23 PST 2014

Yep, you read that right. 2014 marks our platinum anniversary, can you believe it? And it all began with a dream and a sub-subleased space on the fourteenth floor of the Citizen’s Plaza building… In 1994, Jim Miller, Patty Marguet and Linda Schuster left their jobs at prominent Louisville agencies to start their own company. Their vision was to create a different kind of advertising firm, focused on respect for clients, integrity of work, and quality of life for its employees. Originally the three owners made up the entire creative and account services staff. Oh, and there was Sydney, the Australian cattle dog. She helped tear up the delivery boxes for trash day. Over the next few years Quantum’s client list and staff continued to grow until a new workspace was in order. So in 1997 they moved to the office that many of our clients will remember fondly, on West Main Street, right next to the Slugger Museum and above Kentucky Mirror & Plate Glass Company. But after 12 years of downtown parking hassles and the occasional raccoon infestation (ask us about that one some time!), the Q moved to Story Avenue, where we currently reside. And all these twenty […]

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in Advertising appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Scoppechio Awards 2017 “Rise Above” Scholarship

by admin @ Scoppechio

Thu Aug 24 08:50:17 PDT 2017

LOUISVILLE, KY – August 23, 2017– Louisville-based Scoppechio, Kentucky’s largest ad agency and one of the nation’s leading independent marketing firms, has announced this year’s

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