Building Your Business for the Long Haul

by Jay Stewart @ The Marketing Squad

Fri Apr 07 13:58:44 PDT 2017

Building a meaningful and sustainable organization that will impact your community, your industry, and the lives of those around you is a marathon and not a sprint. Even in our fast pace, technology-driven world, slow and steady still wins the race. Of course slow is relative. However, steady is essential for success in the “long […]

The post Building Your Business for the Long Haul appeared first on The Marketing Squad.

Augmented Reality Can Bring Your Direct Mail to Life

by Jason Meredith @ United Mail

Wed Aug 02 08:11:37 PDT 2017

Augmented Reality (AR) has become a bigger buzzword in the last few years, with some creative marketing campaigns using it to great success. If you’ve been wondering how you can make your direct mail messaging more compelling and effective, AR might be the answer. Here are some things you should know: Consumers Love Their Smartphones […]

Marketing and Communications Manager- Boston, MA

by Jada Brice @

Mon Oct 02 15:04:09 PDT 2017

MarketPro is seeking a Marketing & Communications Manager in Boston, MA who will serve as the primary manager for promotion and promotion needs for our Client. This marketing staffing position reports directly to the Vice President and will oversee the planning and execution of successful marketing campaigns. Our Client is looking for someone who is […]

Welcome to The Squad, Matt!

by squadmarketing @ The Marketing Squad

Thu Aug 10 09:47:33 PDT 2017

If you haven’t noticed, The Squad has grown a lot this summer. We’ve already introduced you to Glenn and Michalah, and today we want to introduce you to Matt, our newest Squad member and Web Developer. Matt hails from the dark, cold lands that are Upstate New York. He moved to Kentucky for college and […]

The post Welcome to The Squad, Matt! appeared first on The Marketing Squad.

think.create.optimize.

by Kenny Marcum @ 301 Interactive Marketing

Mon Dec 23 08:46:11 PST 2013

The post think.create.optimize. appeared first on 301 Interactive Marketing.

Element After 502 Podcast Ep02 – Waverly Hills and LIBA

by Kaylin @ Web Design Louisville | Digital Marketing Agency | Element 502

Fri Sep 15 11:35:23 PDT 2017

Our own Kaylin visited with LIBA for their networking event at Waverly Hills Sanitorium. Waverly has a colorful history and is a beautiful place to see during the day, but at night it’s known for being haunted. Currently there are plans to transform the facility into a Bed and Breakfast with shopping and more. It’s … Continue reading "Element After 502 Podcast Ep02 – Waverly Hills and LIBA"

Web Design Louisville | Digital Marketing Agency | Element 502 | Element After 502 Podcast Ep02 – Waverly Hills and LIBA

Stock Photography or Photo Shoot?

by Jim Miller @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Fri Oct 25 06:17:37 PDT 2013

Every new creative project has its challenges. What’s the theme going to be? The tone? What do we need to say and what’s the best way to say it? And among all those decisions (and a thousand more) is another one we make on nearly every project that requires visuals—do we need a photo shoot or will stock photography (licensed, pre-shot photos) suffice? Below you’ll find an overview of the benefits and drawbacks of each. Easy & Affordable Two of the biggest benefits to stock photography are price and availability. Stock is usually relatively affordable when compared to the larger cost of a photo shoot, which requires a professional photographer, art director, and many other expenses. Stock is also available to buy on the spot. There are dozens of stock photo companies on the web that offer high-quality images around the clock for download. There’s a lot of great stock out there to choose from. Every day it gets easier to find very artistic and stylish stock images. In fact, you’d be surprised by how many well-known brands use it in their advertising. It’s all about finding the best image for the concept at hand. A True Reflection of Your […]

The post Stock Photography or Photo Shoot? appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Linda Schuster featured on StyleBlueprint

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Feb 16 07:58:39 PST 2015

By Heidi Potter, StyleBlueprint Photo by Adele Reding “Linda Schuster is tiny, but don’t let her stature fool you. Her marketing firm, Quantum Communications (or Q the Agency), services clients such as Brown-Forman, The University of Louisville and YUM! Brands, just to name a few. This woman is connected and committed to Louisville. Running her portfolio and raising a family definitely keep her on her toes, but this self-proclaimed foodie always manages to try the latest local restaurant. Welcome today’s FACES profile, Linda Schuster. What made you decide to go into public relations as a career? I was an accounting major in college and bored to death working in an accounting firm my junior year. So I called my dad and said I was switching majors! I decided to do an internship at an agency in Austin for fun. I loved it and here I am. How long have you owned your own business? 21 years What kind of advice would you have given yourself 20 years ago? I don’t think anyone can tell you what it’s going to be like to own your own business. It’s both rewarding and frightening every day. Mostly rewarding. I guess I would say get […]

The post Linda Schuster featured on StyleBlueprint appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Eat, Drink and Network with LDA

by Baylee Pulliam @ Louisville Digital Association

Thu Jul 06 14:00:05 PDT 2017

Do you like food? Do you like booze? Do you like meeting awesome people who could expand your professional network? Darn right, you do. All that and more at Louisville Digital Association’s July 18 Meetup at Napa River Grill in the Westport Village shopping center. Come hang out on the patio, grab a drink from the bar, order some food…and don’t forget […]

The post Eat, Drink and Network with LDA appeared first on Louisville Digital Association.

Insider Louisville: Nat Irvin hosts Thrivals 10 at IdeaFestival 2017

by Sharon Handy @ UofL College of Business

Thu Aug 17 09:59:44 PDT 2017

Digital Crossroads Early Bird Tickets On Sale

by JasonFalls @ Louisville Digital Association

Tue Aug 01 06:05:38 PDT 2017

Early bird tickets for the Louisville Digital Association’s annual conference — Digital Crossroads — are now on sale. Grab your seats for the premier digital marketing event in the Midwest now for $50 off the regular price, already low for a two-day event of its calibre. This year’s Digital Crossroads will be Thursday and Friday, […]

The post Digital Crossroads Early Bird Tickets On Sale appeared first on Louisville Digital Association.

2015 Landmarks of Excellence Program: Oct. 21

by kentucky-webmaster @ IABC Louisville

Fri Sep 25 14:51:04 PDT 2015

Join us as we celebrate outstanding achievement in the public relations and communications arenas at the 40th Annual Landmarks of Excellence Awards Program. This year’s event will be held on Wednesday, October 21, 2015 at 6:30 p.m. at the The Historic Brown Hotel in Louisville, Kentucky. RSVP HERE               […]

How Marketers Should Respond When a Recruiter Asks about Their Salary History

by Mark Miller @

Wed Oct 04 14:06:22 PDT 2017

“So what are you currently making?” This is one of the most common, and often one of the most dreaded, questions any professional candidate is likely to hear early on in a job search or if they’re getting called by a marketing recruiting agency. It also generates a lot of confusion. We live in a society […]

Peoples of Mightily – Chris

by busted@mightily.com @ Mightily

Fri Sep 16 06:30:54 PDT 2016

I busted my guts working fast food jobs from the age of 16, but I knew that I wanted to work in tech one way or another. So I also worked after hours teaching myself. If you really want to . . .

The post Peoples of Mightily – Chris appeared first on Mightily.

4 Powerful eCommerce Skills That Can Open Up Career Growth Opportunities

by Mark Miller @

Wed Oct 11 07:09:32 PDT 2017

In 2017, eCommerce sales are expected to grow to a staggering $2.290 trillion. Yes, trillion, with a T. eCommerce transactions will account for about 10% of retail sales worldwide this year, and you can assume those figures will only continue to rise. eCommerce is the future of revenue growth for many businesses. Marketing and digital professionals […]

What is Responsive Website Design

by Kenny Marcum @ 301 Interactive Marketing

Sun Dec 01 12:09:09 PST 2013

Responsive website design is optimizing one website for ANY screen size and ANY device. The Advantages User Friendly – This is the most obvious of all the advantages. As mentioned above responsive website design makes your website optimized for any device and screen size. Every time a new device comes out, your site will already be optimized

The post What is Responsive Website Design appeared first on 301 Interactive Marketing.

Bluegrass Indoor Karting

by Hatfield Media @ Hatfield Media

Fri May 26 13:24:08 PDT 2017

Bluegrass Indoor Karting is the best indoor racing facility in Louisville Kentucky.  Equipped with top-performing cars with top speeds exceeding 40mph, this is not the go carts you grew up with.  Helmet and neck-guard required!  As the agency of record ...

The post Bluegrass Indoor Karting appeared first on Hatfield Media.

Quantum Celebrates Two Decades in Advertising

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Wed Feb 19 12:48:23 PST 2014

Yep, you read that right. 2014 marks our platinum anniversary, can you believe it? And it all began with a dream and a sub-subleased space on the fourteenth floor of the Citizen’s Plaza building… In 1994, Jim Miller, Patty Marguet and Linda Schuster left their jobs at prominent Louisville agencies to start their own company. Their vision was to create a different kind of advertising firm, focused on respect for clients, integrity of work, and quality of life for its employees. Originally the three owners made up the entire creative and account services staff. Oh, and there was Sydney, the Australian cattle dog. She helped tear up the delivery boxes for trash day. Over the next few years Quantum’s client list and staff continued to grow until a new workspace was in order. So in 1997 they moved to the office that many of our clients will remember fondly, on West Main Street, right next to the Slugger Museum and above Kentucky Mirror & Plate Glass Company. But after 12 years of downtown parking hassles and the occasional raccoon infestation (ask us about that one some time!), the Q moved to Story Avenue, where we currently reside. And all these twenty […]

The post Quantum Celebrates Two Decades
in Advertising appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

How to Get Customer Reviews

by Kenny Marcum @ 301 Interactive Marketing

Tue Feb 28 12:12:11 PST 2017

Let us discuss the oh so infamous customer review and the difficulty it is for someone to rate your service. As a fellow business owner, we know just how important and influential customer reviews can be. Personally, I like looking for reviews before making a purchase or visiting a business. It helps when dealing with

The post How to Get Customer Reviews appeared first on 301 Interactive Marketing.

Design Disruptors Screening

by Candace Jaworski @ Louisville Digital Association

Thu Sep 07 08:15:35 PDT 2017

This is a FREE screening you don’t want to miss!Our future is designed. DESIGN DISRUPTORS is a full-length documentary featuring design leaders and product designers from 15+ industry-toppling companies—valued at more than $1trillion dollars combined. Check out the trailer on YouTube here. The film chronicles the true nature of design and the design-driven business revolutions […]

The post Design Disruptors Screening appeared first on Louisville Digital Association.

Boutique vs Big Name: Tips for Choosing the Right Marketing Executive Search Partner

by Mark Miller @

Tue Oct 10 11:10:20 PDT 2017

Industry wide, executive search firms have a failure rate of around 9% for their placements. That’s an enormous risk when hiring a marketing executive, where the future growth of your organization is at stake. The key to stacking the odds in your favor? Finding the right executive search partner. This is a case where big […]

Workfront joins Digital Crossroads as Presenting Sponsor, Delaney added to Speak

by JasonFalls @ Louisville Digital Association

Thu Aug 31 06:30:26 PDT 2017

Would you believe Digital Crossroads has good news, then good news, then even more good news? The Louisville Digital Association is proud to welcome Workfront as our 2017 Digital Crossroads presenting sponsor! The project management system built for marketing teams, agencies and organizations will join the event for the first time this year and help […]

The post Workfront joins Digital Crossroads as Presenting Sponsor, Delaney added to Speak appeared first on Louisville Digital Association.

Element After 502 Podcast Ep03 – The Value Of Participating

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Fri Sep 22 11:21:05 PDT 2017

It’s episode 3 of our podcast Element After 502! Here we talk about David Rockey participating in Jeffersontown Chamber, Gas Light Festival and the value of participating. The gist of this episode is putting effort into your community business associations has tremendous value and, by the way. Don’t block the box! Listen and find out … Continue reading "Element After 502 Podcast Ep03 – The Value Of Participating"

Web Design Louisville | Digital Marketing Agency | Element 502 | Element After 502 Podcast Ep03 – The Value Of Participating

A Brief Winter Slumber for Our Marketing

by Bryce Raley @ The Marketing Squad

Fri Feb 10 16:59:41 PST 2017

Well, January was a blur. We started the year with a 4-day workweek coming out of the Christmas break, and we had a 4-day workweek two weeks later with MLK day. We’ve been operating out of a temporary office, as many of you know. A big thanks to Greg Blakemore and the Nehemiah Group for […]

The post A Brief Winter Slumber for Our Marketing appeared first on The Marketing Squad.

What’s the big deal about being mobile responsive?

by Kenny Marcum @ 301 Interactive Marketing

Fri May 15 11:15:55 PDT 2015

If you have been following along with the buzz about Google’s recent algorythm change, which they announced in advance, a rarity; then you will be familiar with the words mobile responsive. On April 22nd Google changed their algorythm in favor of sites that are responsive on mobile devices. Think tablets and phones. People are surfing

The post What’s the big deal about being mobile responsive? appeared first on 301 Interactive Marketing.

ASSETS VS. BRAND: A MARKETING IDENTITY CRISIS

by Kenny Marcum @ 301 Interactive Marketing

Wed Jun 18 12:41:19 PDT 2014

  I read a marketing mantra earlier that I’ve been hearing gutted and paraphrased over the last 15 years. But, I’ll put my own spin on it for you. Clark Kent had assets, Superman had a brand What does that mean for the average small business owner trying to thrive in expensive markets without intimate

The post ASSETS VS. BRAND: A MARKETING IDENTITY CRISIS appeared first on 301 Interactive Marketing.

Full Agenda for Digital Crossroads Now Available

by JasonFalls @ Louisville Digital Association

Tue Oct 03 14:36:51 PDT 2017

Digital Crossroads is one month away and we are proud to announce the full agenda is now available. From inspiration for design to multicultural marketing and from marketing on Instagram to lead-generation strategy and everything in between, there’s a cornucopia of exciting sessions at this year’s conference. In addition to the speakers and topics already […]

The post Full Agenda for Digital Crossroads Now Available appeared first on Louisville Digital Association.

4 Career-Hobbling Mistakes Marketers Make on Social Media

by Mark Miller @

Wed Sep 27 13:43:16 PDT 2017

Like it or not, the fine line between your personal and work lives is getting thinner and thinner, thanks in large part to the growing power of social media in our lives. While social media is a valuable tool for professionals interested in growing their network (especially digital marketers), a small slip-up can cost them […]

How often should I redesign my website?

by Kenny Marcum @ 301 Interactive Marketing

Mon Aug 17 13:31:36 PDT 2015

How often should I redesign my website?  This question is one that we get asked on a pretty regular basis. While there is no text book answer and every web designer has a different opinion on the topic, here is what we think: In our opinion an overhaul of your website needs to happen every

The post How often should I redesign my website? appeared first on 301 Interactive Marketing.

WHY SHOULD MY BUSINESS HAVE A BLOG?

by Kenny Marcum @ 301 Interactive Marketing

Mon Feb 10 07:41:25 PST 2014

  The Internet is serious business beset by a sea of competitors fumbling for that top spot on Google. I’m here to help you begin the steps to forming a plan to quit fumbling for a better SERP (search engine result page) position. It’s rather simple, so the cold sweats and shaky hand trying to

The post WHY SHOULD MY BUSINESS HAVE A BLOG? appeared first on 301 Interactive Marketing.

With CMS Comes Great Responsibility

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Dec 09 06:00:55 PST 2013

Content Management Systems (CMS) have changed the face of websites, no doubt about it. Where in the past clients had to rely on their web agency or a programmer to make even the smallest changes to their sites, now CMS makes many changes as easy as editing a Microsoft Word document. However, this increased access and control can also bring a few pesky (but easily avoidable) challenges. The most prevalent of these is changing content without thinking about how it might alter the design, layout and look of the site. At the Q, we spend a lot of time making sure your site looks great and functions perfectly before it’s launched. We want all the pieces to fit together. We want the best keywords to be included in the copy in all the right places. However, sometimes with a CMS component what may seem like a simple change can end up being a big one that can alter a site’s look, feel and function. Here are a few guidelines we suggest our clients keep in mind when making revisions and additions on their own: When changing copy, take into account how much copy will fit in the space you’re working […]

The post With CMS Comes Great Responsibility appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

New Speakers, Workshops Added to Digital Crossroads

by JasonFalls @ Louisville Digital Association

Mon Sep 11 06:10:08 PDT 2017

Digital Crossroads, presented by Workfront, is now less than two months away and we’re ready to unveil more speakers and topics for the two-day conference Nov. 2-3 at the Holiday Inn East Louisville. Be sure to get your tickets now as space is limited and we hope to sell the event out for the first […]

The post New Speakers, Workshops Added to Digital Crossroads appeared first on Louisville Digital Association.

3 Tips for an Effective Geo-Targeting Campaign

by Media Venue @ Media Venue

Wed Aug 16 12:46:18 PDT 2017

Geo-target marketing continues to increase in sophistication and capabilities. Recent research has indicated that proximity even above cost and quality is the top indicator of where consumers will shop for purchases. For brick and mortar locations, this research can greatly increase the effectiveness of their...

The post 3 Tips for an Effective Geo-Targeting Campaign appeared first on Media Venue.

Assess Your Influence With a Digital Audit

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue Nov 12 12:34:40 PST 2013

Companies everywhere are using digital and mobile platforms more than ever. And as the landscape for customer interaction continues to change, having a firm grasp on your company’s digital influence is pivotal. That’s where a Digital Media Audit can help. Digital media audits assess your current digital initiatives and assets to identify resources and opportunities for increased effectiveness and engagement. For companies using websites, apps, social media, blogs, and email marketing, these audits offer an invaluable analysis that can reveal the strengths and weaknesses of your digital marketing efforts. Within an audit, seven core areas are reviewed to determine digital reach, structure and influence. Below you’ll find a detailed breakout of each of the areas, including the key criteria analyzed for each. Reach + Presence Determination of current channels and exposure for organic and paid reach for all digital initiatives including websites, landing pages, SEO, PPC, blogs, social media, email marketing, mobile applications, digital advertising Determination of website grade and rank through Google, Bing and Yahoo Architecture Design review User experience/interface review Functionality review Structure/architecture assessment Content Content strategy Content creation workflows Content Assets Format reviews Grammar/spelling/punctuation SEO optimized/keywords Conversion Clear conversion funnels Opt-in/lead captures Bounce-rate CTA’s Integration Correct linking […]

The post Assess Your Influence With a Digital Audit appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Integrating Email Marketing With Your Social Media Efforts

by kentucky-webmaster @ IABC Louisville

Fri Feb 17 08:24:19 PST 2017

Email marketing is one of the most effective ways to reach customers today. According to the Direct Marketing Association, for every $1 spent on email marketing, the average return on investment is $44.25. A recent survey of business leaders showed that email and social media are the two channels most likely to see an increase […]

September at IABC: Bourbon Heritage Month!

by kentucky-webmaster @ IABC Louisville

Mon Sep 18 06:57:06 PDT 2017

September is Bourbon Heritage Month, designated by an act of Congress. But no where else is that month — and heritage — celebrated like it is here in Kentucky. This month, learn more about how Heaven Hill Distillery is riding the wave of interest in bourbon with the Evan Williams Bourbon Experience. Evan Williams was the […]

What is Direct Mail?

by Jason Meredith @ United Mail

Fri Sep 15 07:24:13 PDT 2017

Direct mail is any marketing mail piece sent to a precisely-targeted group of prospective customers. This is, of course, a very broad definition–one that encompasses countless types, shapes, and sizes of mailers. Its broadness is exactly what makes direct mail such a powerful tool for your business or institution. Direct Mail Gives Your Creativity Free […]

Mightily Awarded Louisville Ballet Account

by busted@mightily.com @ Mightily

Mon May 08 09:51:52 PDT 2017

The final decision for the Louisville Ballet’s new brand advertising agency came down to Fieldtrip and Mightily. “Mightily came with a vision. They showed us something we didn’t know we needed or wanted,” said Cherie Perez, marketing director of the . . .

The post Mightily Awarded Louisville Ballet Account appeared first on Mightily.

Welcome to The Squad, Courtney!

by squadmarketing @ The Marketing Squad

Wed May 10 13:33:43 PDT 2017

The Squad is excited to introduce our newest team member, Courtney Nappo! Joining our team as a social media maven, Courtney is a lover of all things social and one week in she’s rocking social media management with flavor and fun. Courtney, a University of Kentucky graduate, is passionate about research and problem solving, and […]

The post Welcome to The Squad, Courtney! appeared first on The Marketing Squad.

Where Does Mobile Fit in Your Direct Mail Campaign?

by Jason Meredith @ United Mail

Wed Aug 16 12:47:53 PDT 2017

As of late 2016, 80% of internet users owned smartphones – and more than 50% of those reached for their phones immediately upon waking in the morning. Mobile devices have become a regular part of daily life for many consumers, so it’s important to keep that in mind during the planning of any marketing push. […]

Welcome to The Squad Michalah!

by squadmarketing @ The Marketing Squad

Mon Jul 24 10:04:12 PDT 2017

In just a few short weeks, The Squad has experienced a lot of growth. We’ve brought three new members to our team, and already we are seeing great things as our team expands! Over the next couple weeks we’ll introduce you to our new team members, Michalah Hopper, Glenn Herrera, and Matt Bitley. Michalah joins […]

The post Welcome to The Squad Michalah! appeared first on The Marketing Squad.

El Toro Recognized as Best Place to Work in Greater Louisville

by Kramer Caswell @ El Toro

Mon Aug 07 07:37:04 PDT 2017

El Toro was once again recognized by Louisville Business First as one of the Best Places to Work in Greater Louisville! The business publication based the awards on a series of surveys collected from employees. We’re grateful that it’s our third time on the list. This year we earned the accolades for companies with 25 - 99 employees. Below is an excerpt of the article with El Toro CEO, Stacy Griggs. The full piece is...

The post El Toro Recognized as Best Place to Work in Greater Louisville appeared first on El Toro.

The WordPress Minute #2 – User Profiles

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Thu Oct 12 11:00:53 PDT 2017

Hello everyone this is another episode of The WordPress Minute. I’m your host Jason Davis at Element 502. And today we’re going to take a look at your user profiles. So as you go into your WordPress site you’ve already logged in. If you didn’t see our previous video, watch that and come back. For … Continue reading "The WordPress Minute #2 – User Profiles"

Web Design Louisville | Digital Marketing Agency | Element 502 | The WordPress Minute #2 – User Profiles

Sr. Digital Customer Satisfaction Analyst – Atlanta, GA

by Jada Brice @

Tue Oct 03 07:54:25 PDT 2017

MarketPro is seeking a Sr. Digital Customer Satisfaction Analyst in Atlanta, GA who will be responsible providing for reporting and insights from current voice of customer platforms (ForeSee and OpinionLab). In this marketing staffing role you will be responsible for the maintaining and updating of survey questions to meet the changing needs of the business. […]

Why El Toro Chooses An Open Office Space

by Kramer Caswell @ El Toro

Sat Jul 29 07:03:44 PDT 2017

El Toro has been featured time and time again as having one of the coolest office spaces in Louisville. To us, it’s no surprise, given that’s what the office was designed to be-- open, collaborative, and fun. Newcomers are impressed by the motorcycles, sports team regalia, bourbon, and our open workspace in which employees work at long, joint tables. However, there’s been plenty of hate lobbed at collaborative workspaces like El Toro’s. Critics argue it’s...

The post Why El Toro Chooses An Open Office Space appeared first on El Toro.

Start Your Marketing Budget Strategy

by Bill Reynolds @ Web Design Louisville | Digital Marketing Agency | Element 502

Wed Sep 27 05:18:50 PDT 2017

As Q4 of 2017 approaches, it serves as a reminder that holidays, and budgeting time, are here. Now I know that holidays are a lot more fun, but budgets have their place as well. The best way to remove the pain is to start early and be prepared. Let’s dive into staring your marketing budget … Continue reading "Start Your Marketing Budget Strategy"

Web Design Louisville | Digital Marketing Agency | Element 502 | Start Your Marketing Budget Strategy

Hacking the Conversation: Discover Insights Through Social Data And Grow Your Business

by kentucky-webmaster @ IABC Louisville

Wed Jan 13 08:50:57 PST 2016

Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost effective consumer research – that of online conversations – that can uncover the important […]

2016 Global Communications Forum

by kentucky-webmaster @ IABC Louisville

Sun Jul 24 14:17:26 PDT 2016

At the Global Communications Forum, attendees will have the unique opportunity to learn how three Louisville-based companies communicate on the world stage! Breakfast will be served and will include an assortment of coffee, tea, juice, fresh fruit, yogurt and breakfast burritos. Free Wifi will be available. The event is hosted by IABC Louisville and Spalding University. Doors […]

Marketing Project Manager – Atlanta, GA

by Mark Miller @

Wed Oct 11 13:36:51 PDT 2017

MarketPro is seeking a Marketing Project Manager in Atlanta, GA who will be responsible for leading business efforts for tactical and strategic projects for the enhancement of Client’s website, mobile, digital and self-service products. In this marketing staffing role, you will develop subject-matter expertise as a product owner and create business requirements for new product […]

Chris Nation Named 2015 AAF Hot 10 Award Winner

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Wed Jun 24 10:28:21 PDT 2015

We’re excited to announce that our very own Director of Client Services, Chris Nation, has been selected as one of the 2015 American Advertising Federation of Louisville’s Hot 10. The announcement was made Thursday, June 18 during the AAF’s 2015 Hot 10 Awards Luncheon at The Olmsted. According to AAF Louisville, “The Hot 10 Awards recognize those advertising and marketing professionals under 32 in the Louisville industry that go beyond the 8-5-work day in big and small ways.” Chris commented,  “I am incredibly grateful and honored to be a recipient of this award and look forward to serving and investing in the advertising industry in our community.” We couldn’t be happier that Chris has been recognized for his strong work ethic and positive impact on the Louisville advertising community. We are proud to have him as part of our team and look forward to what the future holds! About AAF-Louisville: American Advertising Federation – Louisville, formerly the Advertising Federation of Louisville (AdFed), with more than 650 members, represents Louisville’s $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other […]

The post Chris Nation Named 2015 AAF Hot 10 Award Winner appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

UX Design – Part 2 – Data Based Design

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Wed Sep 20 06:17:13 PDT 2017

Some things occur in a room that create an atmosphere so thick, you could cut through it with a knife. When you place designers and data marketers in a room, such things happen. Finding a balance is crucial when doing data based design. Designer Douglas Bowman resigned his position at Google over its over-reliance on … Continue reading "UX Design – Part 2 – Data Based Design"

Web Design Louisville | Digital Marketing Agency | Element 502 | UX Design – Part 2 – Data Based Design

Why is it important to keep your local business data updated

by Kenny Marcum @ 301 Interactive Marketing

Mon Oct 12 08:38:16 PDT 2015

In this ever changing world of data mining companies looking to populate the internet with their data it is very important to keep your information correct.  Incorrect and/or missing data can keep your business listing from showing up in local search results, which as we all know is vital to bring in new business from

The post Why is it important to keep your local business data updated appeared first on 301 Interactive Marketing.

Email Marketing Best Practices for Retail Stores

by Jason Meredith @ United Mail

Wed Jul 26 08:11:11 PDT 2017

Are you taking full advantage of email to keep your products in front of customers? Are you using email effectively? Today’s consumers want email messaging that’s highly personalized. As VentureBeat reported in January 2016, 50% of the people who unsubscribe from email lists do so because they don’t feel the content is relevant to them, […]

U.S. News: UofL Business Finance Faculty, Dr. David A. Dubofsky, Research Finds Forecasting Recessions Can Boost Your Returns

by Sharon Handy @ UofL College of Business

Fri Jul 21 15:31:37 PDT 2017

Partner Spotlight: University of Louisville

by Abner Miralda @ El Toro

Mon Aug 28 13:36:55 PDT 2017

The University of Louisville is a world-renowned research institution with a vibrant student population and a nationally-acclaimed athletics program. The quality of the members of an institution directly impact its performance and diversity. That’s why the University of Louisville takes advantage of hyper-targeted one-to-one media such as direct mail, email, and of course, El Toro’s IP Targeting, for recruitment, gift-giving, and sales. We are proud to be part of the University of Louisville’s multi-channel marketing...

The post Partner Spotlight: University of Louisville appeared first on El Toro.

UX Design – Part 3 – Emotionally Purposed Design

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Wed Oct 04 06:00:39 PDT 2017

Emotionally Purposed Designs can drive users into either loving or hating a product. These designs can also make their users feel more comfortable with their decision. Design and emotion sometimes go hand in hand. Which is why seasoned designers are not as married to projects as newer designers. Because emotion driven design also affects designers … Continue reading "UX Design – Part 3 – Emotionally Purposed Design"

Web Design Louisville | Digital Marketing Agency | Element 502 | UX Design – Part 3 – Emotionally Purposed Design

Client of the Month – Centrality Business Technologies

by Kenny Marcum @ 301 Interactive Marketing

Wed Aug 23 09:31:14 PDT 2017

Our client of the month this August is Centrality Business Technologies. Centrality provides IT services including support, data security, consulting, and backup as well as business phone systems and infrastructure cabling. Since 1996 they have been providing clients with technology solutions that help solve crucial business issues and streamline integrated organizational processes. Why Centrality? They

The post Client of the Month – Centrality Business Technologies appeared first on 301 Interactive Marketing.

El Toro Acquires “iptargeting.com” Domain

by Kramer Caswell @ El Toro

Tue Aug 01 07:29:57 PDT 2017

Louisville, KY - July 25, 2017- Eltoro.com, an IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline. For the company that invented the mechanism for targeting digital advertisements via an IP address on a 1-to-1 cookieless...

The post El Toro Acquires “iptargeting.com” Domain appeared first on El Toro.

TEGNA Collaborates with The Weather Channel on Nationwide Solar Eclipse Coverage

by Tegna Admin @ TEGNA

Wed Aug 16 03:10:41 PDT 2017

TEGNA to also partner with Facebook for #EclipseLive Facebook Live stream McLEAN, VA – TEGNA Inc. (NYSE: TGNA) today announced it will collaborate with The Weather Channel digital properties to provide special nationwide content of the Great American Total Solar Eclipse on August 21. TEGNA is also partnering with Facebook to provide a live stream […]

The post TEGNA Collaborates with The Weather Channel on Nationwide Solar Eclipse Coverage appeared first on TEGNA.

The Marketing Squad Is Out of Hibernation Just In Time For Spring

by Bryce Raley @ The Marketing Squad

Tue Mar 21 13:50:55 PDT 2017

We shut down the ole marketing engine a few months back. We posted about going black with our marketing back in the dead of winter. We had several good reasons. At the time, we were working nomadically in between our old office and our new one. We knew we’d be moving offices before March (almost […]

The post The Marketing Squad Is Out of Hibernation Just In Time For Spring appeared first on The Marketing Squad.

How Rebranding Can Help You Expand Your Audience and Marketing Capabilities

by storybook @ Blackstone Media

Fri Sep 29 10:31:01 PDT 2017

In the age of online marketing and constant digital advancements in the business world, it can be easy to feel out of touch with your expanding audience. However, expanding your brand and building brand awareness among newer generations is easier than you might think. Effective online marketing, SEO, and strong web design are all important […]

The post How Rebranding Can Help You Expand Your Audience and Marketing Capabilities appeared first on Blackstone Media.

Reverse Append Now In the El Toro Portal

by Kramer Caswell @ El Toro

Tue Oct 03 07:27:56 PDT 2017

Louisville, KY - October 3, 2017 Connecting with web visitors in a physical space is now possible through the El Toro Portal with Reverse Append. This latest offering, based on El Toro’s revolutionary IP Targeting technology, allows marketers to send custom direct mail pieces to anonymous website visitors. With Reverse Append, advertisers can place a pixel on a website that captures the IP addresses and the on-site behavior of their web visitors. If visitors perform...

The post Reverse Append Now In the El Toro Portal appeared first on El Toro.

Tackling Your Inbox

by Kristina Mobley @ The Marketing Squad

Thu Feb 02 14:44:13 PST 2017

So I made the mistake of having my work email on my phone. I looked down one Sunday and saw a massive amount of emails. I quickly browsed through to see if there were any emergencies (there weren’t), then I waited to tackle it Monday. Since I knew what I was walking into Monday, I […]

The post Tackling Your Inbox appeared first on The Marketing Squad.

SEO Optimization, PPC Performance & More!

by storybook @ Blackstone Media

Fri Oct 13 06:57:21 PDT 2017

From search marketing to SEO optimization to social media, there’s plenty out there keeping digital marketers busy. In order to stay up with the constant changes in standards and practices, a lot of research is required. Of course, that can take many forms, but one of the most prominent ways it happens here at BSM […]

The post SEO Optimization, PPC Performance & More! appeared first on Blackstone Media.

Native Advertising Institute’s Chad Pollitt Featured at LDA’s May Gathering

by JasonFalls @ Louisville Digital Association

Wed Apr 19 08:00:28 PDT 2017

What is Native Advertising and how can your brand benefit from leveraging it? Who better to answer that question and teach us all about the past, present and future of Native Advertising than Chad Pollitt, partner and vice-president of audience for the Native Advertising Institute? Pollitt will be the featured speaker at the Louisville Digital […]

The post Native Advertising Institute’s Chad Pollitt Featured at LDA’s May Gathering appeared first on Louisville Digital Association.

3 Digital Marketing Trends That Make a Big Impact

by storybook @ Blackstone Media

Thu Sep 14 11:15:35 PDT 2017

Paid advertisement is an anachronism across most of the internet. With ad blockers and remarkably low engagement, the world of digital marketing is quickly shifting towards a new era of engaging and innovative digital marketing strategies. In order for your business to stay on top of its online marketing, your team will need to keep […]

The post 3 Digital Marketing Trends That Make a Big Impact appeared first on Blackstone Media.

Strategic Communications

by Hatfield Media @ Hatfield Media

Sat Aug 26 13:36:25 PDT 2017

Strategic Communications is a provider of technology services to US Government and Commercial verticals.  Headquartered in Louisville, KY, Strategic services clients of all sizes across the United States by providing a variety of IT products and services including infrastructure, communications ...

The post Strategic Communications appeared first on Hatfield Media.

Simplifying and Perfecting Your Digital Storefront

by Jason Meredith @ United Mail

Wed Jul 12 08:11:42 PDT 2017

A digital storefront is all but a requirement in our increasingly online world. But this isn’t a one-size-fits-all solution, and it can be daunting to figure out how to design your storefront to maximize its effectiveness for your customers and its ROI for you. If you’re not sure how to design the perfect online store […]

Meet Glenn,Director of Client Development

by squadmarketing @ The Marketing Squad

Fri Jul 28 08:16:22 PDT 2017

We’ve grown quite a bit here at The Squad over the past few weeks. You’ve already met one of our new team members, Michalah, and today we want to introduce you to Glenn Herrera. Glenn joins The Squad as our Director of Client Development, and after only a few weeks he is already scheduling meetings, […]

The post Meet Glenn,<br>Director of Client Development appeared first on The Marketing Squad.

Punch Up Your Copy (and Search Ranking) with SEO Keywords

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue Dec 17 07:03:06 PST 2013

By know, the importance of search rankings is common knowledge. If you want your audience to find you on the web, you’ve got to pay attention to optimizing your site. But implementing SEO can be a daunting task for those who don’t know much about programming. In fact, we always recommend seeking the help of an SEO professional to take full advantage of all the benefits of optimization. There is, however, a more accessible way to get the SEO ball rolling—add keywords to your copy. It’s one of the simplest things you can do to help boost your rankings. You don’t need a programmer. You won’t have to learn the complexities of back-end coding. With just a little thought and research, you can make an impact—and here’s how. Keywords Are Your Friends Nearly everyone knows how to use a search engine like Google or Yahoo. You type in a few words that you think best describe what you’re looking for, then you let the search engine do its thing. Search engines find what you’re looking for by seeking out those words on relevant websites. So to stack the odds in your favor, make sure those popular search terms—whatever your audience […]

The post Punch Up Your Copy (and Search Ranking) with SEO Keywords appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Why we love WordPress!

by Allison Taylor @ 301 Interactive Marketing

Tue Feb 24 12:00:47 PST 2015

  Our clients know that when we build websites, we love to use WordPress. Here are several reasons that illustrate even further our love for WordPress. 17% of sites on the internet today are built on a WordPress platform. (This fact is direct from WordPress)  You might be wondering why this is important. Here is

The post Why we love WordPress! appeared first on 301 Interactive Marketing.

Element After 502 Podcast Ep5 – CRMs Oh My

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Tue Oct 10 05:16:35 PDT 2017

In this episode we hijack the owner of Element 502’s office and jump into a conversation about CRM’s, Client management, and more.  If you have a story about growing your company send us a message and like on Facebook.com/element502 #502startup or just mention us @Element502.

Web Design Louisville | Digital Marketing Agency | Element 502 | Element After 502 Podcast Ep5 – CRMs Oh My

Exploring Virtual Reality

by Baylee Pulliam @ Louisville Digital Association

Wed Aug 02 03:59:44 PDT 2017

Explore the world of Virtual Reality (VR) Is this the real life? Is it tech fantasy? Welcome to the world of virtual reality (VR) and augmented reality (AR). This technology is opening new possibilities in a variety of fields, from real estate, to tourism to marketing. And few people know more about that than Louisville’s Jason Latta, Founder of Amazing […]

The post Exploring Virtual Reality appeared first on Louisville Digital Association.

Horsepower: Yum!’s Internal Communications team drives company culture

by kentucky-webmaster @ IABC Louisville

Wed Apr 06 19:24:02 PDT 2016

You’ll be hearing Yum!’s name a lot over the next week as the presenting sponsor of the Kentucky Derby. The title sponsor – known for their company culture – fuels breakthrough results by encouraging everyone to contribute to “their piece of Yum!.” Achieving these results only happens through partnership – and Yum!’s internal communications team […]

Insider Louisville: Having a global mindset – A cornerstone of growth

by Sharon Handy @ UofL College of Business

Fri Jun 09 07:49:24 PDT 2017

Element After 502 Podcast Ep04 – Advertising 101

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Fri Sep 29 08:15:42 PDT 2017

In this episode we’re talking with the main 502 Hero Bill Reynolds about advertising 101. We take our discussion from SEO to imagery chosen to represent your brand. And we also talk about content and tone with a new word that Bill makes up. If you can spell it, it’s a word is what we … Continue reading "Element After 502 Podcast Ep04 – Advertising 101"

Web Design Louisville | Digital Marketing Agency | Element 502 | Element After 502 Podcast Ep04 – Advertising 101

Get In On The Baby Boom

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Tue May 20 13:12:42 PDT 2014

The Secrets of Marketing to Seniors As the Baby Boomer generation grows older, the senior age group has become the largest in the US in terms of size and percent of the population. With that share of the market comes great buying power. In fact, today 77% of the country’s wealth is controlled by senior citizens. They’re living longer and becoming more active. That’s why, now more than ever, understanding how and why they buy is critical to any company hoping to maximize their marketing efforts. Build Trust—and a Relationship Seniors like to know what they’re spending their money on. They devote more time researching and planning their purchases than other age groups. That means earning their trust is critical. How do you that? Great customer service is one way. Seminars, workshops and other sponsored events are another. Give them the opportunity to spend time with your brand and get comfortable with it. If they like what they see, they’re more likely to become loyal customers. Referrals Can Make the Difference When compared to other demographics, seniors are more likely to respond to word of mouth and referrals. They put a high value on personal recommendations from people they know. […]

The post Get In On The Baby Boom appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Inbound Marketing: What it is and why you should care

by Brooke Moody @ The Marketing Squad

Fri Aug 25 14:16:25 PDT 2017

Ahhh, marketing. Every company does it – whether it be through an entire department, a small team wearing multiple hats, a single person operating out of the supply closet, or an agency. And you, as a consumer, encounter marketing everyday. Marketing tactics range from old school mailers and yellow page ads to digital Inbound Marketing […]

The post Inbound Marketing: What it is and why you should care appeared first on The Marketing Squad.

A Beginner’s Guide to Facebook Advertising

by Chris Nation @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Mon Mar 03 09:57:11 PST 2014

Facebook is the largest social network in the world, with 1.1 billion users and 25 million active small business pages. Those kinds of numbers mean the potential to reach and engage your customer has never been greater. To help take advantage of this enormous user base, Facebook developed an advertising platform—called simply Facebook Ads—to help businesses, brands and organizations generate more awareness and better reach their target audiences.   1.  Identify Your Audience Much like Google AdWords or Bing Ads, Facebook allows users to finely target their audience by key demographics (age, gender, interests, location) and optimize campaigns for likes, clicks or interactions. For instance, you can target all individuals 18+ that live in the United States who like arts and music. Or you could identify more specific segments, such as women living in the south end of Chicago, age 30 – 50 who like the show Grey’s Anatomy. How? When a user creates a profile on Facebook they are asked to share demographic information. Additionally, the pages they like and the interests they discuss on the site further factor into the Facebook search algorithm. Using this information Facebook can display ads only to the most relevant audiences—and the more […]

The post A Beginner’s Guide to Facebook Advertising appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Fark.com Founder Curtis to Preview Technology Disruption Book at June LDA Event

by Candace Jaworski @ Louisville Digital Association

Wed May 31 10:00:30 PDT 2017

What’s the next disruptor in the technology space? It may not be Fark.com, but its founder, Drew Curtis, has ideas on what will. Curtis, who tried his own hand at disruption as an independent candidate for Governor of Kentucky in 2015, will share thoughts from his upcoming book Don’t Give Guns to Robots: Choosing Our […]

The post Fark.com Founder Curtis to Preview Technology Disruption Book at June LDA Event appeared first on Louisville Digital Association.

2017 LANDMARKS OF EXCELLENCE AWARDS

by kentucky-webmaster @ IABC Louisville

Mon Jul 31 06:24:27 PDT 2017

**Submission Deadline Extended to August 18!** IABC Louisville and PRSA Bluegrass are proud to present the 35th Annual Landmarks of Excellence Awards. Since their beginning in 1982, the Landmarks of Excellence Awards have recognized the very best in professional communications, acknowledging creative planning and execution excellence of programs, projects, organizations, and individual practitioners in the […]

Digital Canvassing Builds on IP Targeting

by Abner Miralda @ El Toro

Thu Sep 21 10:40:20 PDT 2017

A new technology launched by El Toro named Digital Canvassing is now integrated into the El Toro Portal. Digital Canvassing creates or enlarges target segments by targeting the nearby homes of select mailing records. It offers the same MatchBack Analysis attribution as several of the other El Toro product offerings. “Digital canvassing is like a digital door knocker. It lets you hit the neighbors of your existing clients,” said Crystal Norman, the Senior National Sales...

The post Digital Canvassing Builds on IP Targeting appeared first on El Toro.

Junior Copywriter – Atlanta, GA

by Jada Brice @

Tue Oct 03 15:26:40 PDT 2017

MarketPro is seeking a Junior Copywriter in Atlanta, GA. In this newly created marketing staffing role, you will bring a fresh perspective, a strong work ethic, and the ability to ideate and generate creative work support and take the Client’s brand forward. An adaptable worker who thinks quickly, you will play a key role as […]

Do you have what it takes to be a Squad copywriter and storyteller?

by squadmarketing @ The Marketing Squad

Mon May 15 10:09:40 PDT 2017

The Marketing Squad is looking for a talented copywriter who loves to tell a story to grow a business. This teammate will eat, drink, and sleep the written word – a true wordsmith and storyteller with a knack for taking an angle and making a story. You can’t be scared of the following: Talking to […]

The post Do you have what it takes to be a Squad copywriter and storyteller? appeared first on The Marketing Squad.

3 Resources to Help You Calculate Competitive Compensation for Your Next Marketing Executive

by Mark Miller @

Wed Sep 27 14:02:45 PDT 2017

In our 20+ years matching top marketing professionals with open job opportunities, we’ve found that most of them aren’t motivated primarily by money–other factors like growth potential, responsibilities, and who they get to work with tend to rank higher. That said, elite marketers haven’t worked so hard through their careers to do it for free. […]

Startup & Investor Expert Knox Headlines October Axe Throwing Event

by JasonFalls @ Louisville Digital Association

Tue Sep 26 15:00:44 PDT 2017

Join the Louisville Digital Association for its October gathering featuring author David Knox and axe throwing! Knox, a veteran of Proctor and Gamble and Managing Director of WPP Ventures, will present his new book, “Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips.” The book is sure to open your eyes about […]

The post Startup & Investor Expert Knox Headlines October Axe Throwing Event appeared first on Louisville Digital Association.

El Toro Issued Second IP Targeting Patent – Digital Journal

by Abner Miralda @ El Toro

Thu Aug 24 06:39:30 PDT 2017

  El Toro has received official notice from the United States Patent and Trademark Office (USPTO) of its second issued patent for IP targeting. “El Toro is an innovator and creator of original technologies in the AdTech marketplace,” says El Toro CEO Stacy Griggs. “As an innovator, we are very happy that the USPTO has recognized our novel and unparalleled approach to mapping IP addresses to physical locations.” Read the full story at Digital Journal.

The post El Toro Issued Second IP Targeting Patent – Digital Journal appeared first on El Toro.

The WordPress Minute #1 – Logging into WordPress

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Wed Oct 04 11:00:44 PDT 2017

Hello everyone to the first episode of The WordPress Minute. A tutorial series provided by Element 502. I’m your host Jason Davis and today we’re going to talk about how to login to your WordPress website. So go to your WordPress website as I’ve done here (see video below). And at the end of your … Continue reading "The WordPress Minute #1 – Logging into WordPress"

Web Design Louisville | Digital Marketing Agency | Element 502 | The WordPress Minute #1 – Logging into WordPress

Even the Worst Super Bowl Spot Is Better Than None at All

by Josh Hampton @ Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky

Thu Feb 12 09:26:53 PST 2015

According to USA Today, the lowest rated Super Bowl spot of the over 60 spots aired was a short fifteen-second ad for a mobile game called Heroes Charge. It probably ranked so low because it was utterly forgettable rather than inherently terrible (like that now infamous Nationwide spot), but apparently even the most forgettable Super Bowl ad can mean big business. The day before the Super Bowl, Heroes Charge was ranked as the 899th most downloaded iPhone app in the country. In the days after the ad aired, it shot up to 252nd on the downloads chart and 21st on the top grossing US apps charts. Those are pretty impressive numbers—and ones that can be almost entirely attributed to that single spot. While of course not everyone can afford a spot in the Super Bowl, the takeaway resonates with companies of all sizes (and budgets) interested in building their brands and driving sales—if you want to succeed, you’ve got to get out there and market yourself! Even if you’re not the biggest and best in the field, anything you can do to get your company’s name out there is almost always better than doing nothing at all.

The post Even the Worst Super Bowl Spot
Is Better Than None at All appeared first on Quantum Communications | Advertising + Marketing Agency | Louisville, Kentucky.

Strong Hold

by Hatfield Media @ Hatfield Media

Mon Mar 27 15:33:36 PDT 2017

Strong Hold is a Louisville-based manufacturer of heavy-duty steel industrial grade storage and workspace solutions.  Our video team recently spent some time at their facility to capture the people and processes that run the business.  The goal of the video project ...

The post Strong Hold appeared first on Hatfield Media.

How to Tie Digital Banner Ads Together with Your Direct Mail Campaign

by Jason Meredith @ United Mail

Wed Jul 19 08:26:51 PDT 2017

It might seem sometimes that direct mail and digital channels live in different silos. But these channels are merging closer together all the time – and connecting them properly can create a powerful, cohesive branding image across all of your messaging. But there’s one area of digital marketing that you may not think of when […]

The Difference Between Blogging and Content Marketing?

by Jason Davis @ Web Design Louisville | Digital Marketing Agency | Element 502

Wed Oct 11 05:16:54 PDT 2017

Posting an occasional Facebook post is not a social media strategy or campaign. If you have a blog, that doesn’t mean that you’re doing content marketing. Blogging is a key component. A weekly blog post probably isn’t enough. Content marketing is Branding Watch Kitty Lusby talk about strategy, branding, and developing a killer content marketing … Continue reading "The Difference Between Blogging and Content Marketing?"

Web Design Louisville | Digital Marketing Agency | Element 502 | The Difference Between Blogging and Content Marketing?